ABOUT THIS EPISODE
How do you optimize your digital ad platforms when strict healthcare privacy laws block your tracking pixels?
In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling enables HIPAA-compliant, value-based bidding on platforms like Google and Meta. Michael shares how to bypass slow retroactive audience modeling, protect patient privacy, and feed real-time prediction scores back to your ad networks so you can optimize for higher quality leads. In this episode, you'll learn:
• How to calculate a lead's predicted conversion value the second they hit submit
• Why local and session storage can keep your data pipeline fully HIPAA-compliant
• How to solve for long 180-day MedTech sales cycles inside Google's 90-day signal window
• How to set up Google Tag Manager as a private, secure appliance on your own cloud
• How a major MedTech client boosted their new customer starts by fifty percent in six months
In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling enables HIPAA-compliant, value-based bidding on platforms like Google and Meta. Michael shares how to bypass slow retroactive audience modeling, protect patient privacy, and feed real-time prediction scores back to your ad networks so you can optimize for higher quality leads. In this episode, you'll learn:
• How to calculate a lead's predicted conversion value the second they hit submit
• Why local and session storage can keep your data pipeline fully HIPAA-compliant
• How to solve for long 180-day MedTech sales cycles inside Google's 90-day signal window
• How to set up Google Tag Manager as a private, secure appliance on your own cloud
• How a major MedTech client boosted their new customer starts by fifty percent in six months
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Abby Lovett spent 26 years at the world's foremost PR agencies doing the kind of work AI is worst at: building credibility that cannot be bought. Now, as founder of CTP Visibility Advisors, she's making the case that the AI visibility challenge facing brands today isn't an SEO or a GEO problem. It'…
In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into t…
In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving inadequate. …
In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient j…
Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction.
Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies i…
Disclaimer: The podcast and artwork embedded on this page are from Wheelhouse DMG, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
