ABOUT THIS EPISODE

Jacques Warren has been a digital marketer for 20 years, with 14 of those spent specifically in the area of digital analytics. As founder and CEO of KWANTYX, Warren leads an organization that brings value to clients in three target areas of analytics - laying the foundations, answering questions, and continuous analysis. KWANTYX has completed over 300 Marketing data valuation projects for over 100 clients in North America and Europe since being founded in 2006.

Warren is the co-author of two books, "Web Analytics: Mesurer le succès et maximiser les profits de votre site Web" and "Web Analytics : mesurer le succès et maximiser les profits de votre site Web (2ème édition)."

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