ABOUT THIS EPISODE
Content creators drive user & problem-based content creation that maximizes digital adoption. Learn how the role of content creators as shapers of digital adoption is expanding and changing.
Listen to this podcast to find out. What the role of content creators is like for digital adoption now and in the future. Including:
- Why user adoption strategies and content should go hand-in-hand
- How to create content that compliments your user adoption strategy
- Which kind of content keeps users engaged
- What partners can do better to support digital adoption with their current customers they've already deployed and in future projects.
Heidi Neuhauser (CEO Reenhanced), joins hosts Rick McCutcheon and Joachim Schiermacher. Neuhauser adds unique insight into how people not only use Dynamics CRM, but also how users embrace it or reject it and why. At her company, she specializes in building strategies to reach users based on their needs and problems. Most importantly, she emphasizes that being less technical and more business-minded is always a critical factor in communication strategy.
