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We've all dreamed about it. Ditching the 9-to-5, moving to an exotic location and traveling the world. Derek Baron actually did it. And is still doing it, 27 years after he called his parents from Southeast Asia and told them he's never coming home. Now, before you send out an FU email to your bo…
Most agencies are in survival mode right now.Hell, the entire world is in survival mode right now.It's a crappy place to be.We're defensive. On edge. Reactionary.Nervous systems fully engaged all day long. Good luck being creative when you're crouched under your desk all day. And yet, creativity …
Want the secret to running a successful agency? Stalk your clients. Not in the creepy, quite possibly illegal way. But in the over-the-top, can't stop being curious about who they are way. This is what the teams at Inspira Marketing and Enthuse Marketing do—two agencies run by today's guest, Kim …
The posters on the wall. The words on the website. The sizzle real that you share with every prospect. Are they b******t? You know who knows? Your team. Take a look next time you reference your mission or your values. How far back into their heads do their eyes roll? Slick messaging may help lan…
You can tell a lot about a culture by who it celebrates. But you may learn even more by who it vilifies. Who are the bad guys right now when it comes to making work suck? How much time do we have? 😾 Meta laying off 15,000 people via mass email after telling everyone to work from home that day. 😾…
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