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Your agency doesn’t have to be insane to produce great work. We’ve romanticized chaos in this business for years. 🙀 The weekly (daily?) fire drill🙀 The wall-to-wall meetings🙀 The indecisiveness masquerading as niceness Justin Bajan and his partner Dustin Artz wanted something different. After years…
Work sucks less when it doesn’t suck the life out of us. Obvious, right? And yet, agency leaders spend a lot of time thinking about utilization, capacity, deadlines and deliverables—and very little time thinking about what kind of work actually gives their people energy. So the brilliant strategist…
Networking doesn’t have to involve a room full of strangers. Or shotguns. After Greg Roche was laid off, someone invited him to a networking event built around sporting clays—which is apparently like golf, but with guns. Greg sat in his car thinking: “There has to be a better way to do this.” There…
Most agencies are in survival mode right now.Hell, the entire world is in survival mode right now.It’s a crappy place to be.We’re defensive. On edge. Reactionary.Nervous systems fully engaged all day long. Good luck being creative when you’re crouched under your desk all day. And yet, creativity is…
Work sucks less when we talk to each other like human beings. Especially creative work. People need to feel safe asking dumb questions, challenging assumptions, and saying, “I have no idea what you mean,” before everyone wastes three days heading in the wrong direction. We try to solve this with pr…
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