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What do the things that we celebrate say about who we are as a country?  In this episode of Destination Roadmapping, Vicky explores national holidays, whether they’re days of independence, memorial days, or commemorations of service, civil rights, labor, history, or identity. She then challenges co…
What if your tourism champion walks out the door? Vicky tackles the silent risk lurking behind over-dependence on one champion in this episode of Destination Roadmapping. She addresses lost relationships, undocumented history, shaky partnerships, and stalled initiatives to reveal how a strong indiv…
Does your event actually justify a hotel stay or are you simply wishing attendees will transform a completely feasible day trip into an overnight excursion? On this episode of Destination Roadmapping, Vicky explains exactly what compels visitors to stay overnight, including robust evening programmi…
Choosing business hours should involve more than asking, “What works for us?” In this episode of Destination Roadmapping, Vicky looks at how shops, museums, attractions, visitor centers, and downtown businesses can choose hours based on actual customer behavior—not habit, convenience, or generic ad…
In this episode of Destination Roadmapping, we’re putting a few tourism sacred cows on trial. Just because a historic site, museum, monument, or local landmark has appeared in every brochure for twenty years does not mean visitors still see it as a must-see. We’ll look at how to separate community …
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