Decoding Commerce
Decoding Commerce
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#50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI

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01:01:54
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ABOUT THIS EPISODE

In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human involvement, creating personalised experiences, and the evolution of commerce in the digital age. With insights on headless solutions, b2b market opportunities, and the power of customer data, you'll be equipped with insights to face what's next. Join us on a journey from technology, over sustainable business impact to your destination: Ahead of the curve. 

Enjoy!

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

Business
Marketing
English
United States
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IN THIS EPISODE

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SHOW NOTES 🔗

00:00:00Managing priorities and being self-driven in sports.
00:07:39First encountered Shopify while working with payments.
00:13:22Understanding local nuances is crucial for Shopify's success.
00:19:26Shopify focusing on large businesses, not just small.
00:25:06Commerce evolving, niche expertise key for success.
00:29:21Focus on improving client conversion rates creatively.
00:35:59Growing demand for specialised B2B solutions on Shopify.
00:37:27Furniture brand shift from Shopify to Magento.
00:46:18Using AI to create impactful work content.
00:47:52Testing mental model: technology complexity increasing. Can AI close gap?
00:53:39Plan for the future, avoid over-complexity.
01:00:54Understanding strengths, focus on unique selling point.

TRANSCRIPT 🔗

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