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Would you please welcome the head beard of a social media news live and he's Jeff C.
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You're not.
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Please welcome Mr. Jeff C. How are you, sir?
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Thank you so much for having me.
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Oh my gosh.
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Ladies and gentlemen, the beautiful, gorgeous gentleman in the center of your screen does
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a lot of things.
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And one of the, one of the things that I really enjoy about Jeff C. is the way he orchestrates
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a live show and a podcast and really kind of takes it as the center of one thing and
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then pulls it apart and turns it into like hundreds of other things.
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And, you know, we, we try to do, we try to emulate a lot of things with content creators
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that we admire, Jeff being one of them.
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And so having him on our show for the second time is, is something that I'm, I'm stoked
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about.
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Jeff, I know you're, you're, you're starting a course for people for Descript to learn
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Descript, sort of a one-on-one, a one-oh-one I should say.
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And you know, really kind of like a beginner type of deal, right?
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And I think you being someone that has started live streaming before the webcam was even
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invented and, and doing this for so long, sometimes you forget, right?
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There's this thing called a curse of knowledge where you, you, you have all of this technique
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and all of this, you know, all this stuff that you've done over the years and you just
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kind of assume everybody knows everything.
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And you know, now you're in this situation where you're years along and there has been
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changes, but there's some things that really haven't changed about live streaming and putting
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together a show and putting it together a podcast.
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So someone who is just getting into this thing and they see all of this stuff and they
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see what Jeff C's doing, what Monty Weaver's doing, what Jim Fuse is doing, what all these
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people are doing, Ross Brand is now in the, in the, in the chat on, on Facebook as well.
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So when we put aside the curse of knowledge and we say to someone, hey, here's where you
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start.
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Here's, here's where you start.
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Here's the first thing you need to think about doing before you put together the Jeff C tree
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you got to start with these seeds.
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What would that be?
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Just so I, so I, you know, I talk about Google plus a lot, but I also talk about on my show
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is Lou Mungiello and momentum.
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And I have this on my desk.
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He gives this little challenge coin when you, when you go to his conference and I've been
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lucky enough to speak there a couple, a couple of times, but on the back of it, it says this
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little quote, it says the way to get started is to quit talking and begin doing.
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And that's by Walt Disney.
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That's one of the things that I think that, you know, we can get hung up on gear and I
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know I did nothing.
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You know, you want to wait till everything's perfect.
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You got enough time and all that stuff.
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You just got to do it.
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Like even if you just, I mean, there's nothing wrong.
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Just start with your phone.
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Like, I wish I would have started a long time ago.
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So I think that's the biggest thing is just do it.
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Turn on the camera.
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Other things you're going to have to decide on what kind of show you're going to want
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to do.
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And that's just doing research.
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I typically like to do what you guys do is an interview show.
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I love doing interview shows or having somebody with me.
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Like when, when I've done shows, I've always had either people on there with me or when
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we first started social media is live.
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I had a gray stuffy as my cohost.
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We left another program and came and started doing our own.
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And so having that together where we can bounce back and forth when you're producing a show,
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it gives you a little bit of wiggle room.
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Like when you put me up full screen, you can look ahead at the comments and you can, you
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know, Jim's talking, you can be like making sure the stream is still going out and all
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that stuff.
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So that's the kind of show I like to do.
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Some people like to do like solo shows.
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Like you mentioned, Kurt Nuget, he does a solo show where he gets up and talks a lot
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of time and teaches.
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Bradley teaches is another one.
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Marshall Fox, who I'm going to have on my show tomorrow, does the same thing.
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He teaches, you know, he teaches live.
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That's fine if you want to do it for me.
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You just got to figure out what kind of show you want to do.
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So do research and then just study.
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Like if you're doing an interview show, I mean, I have had the best interviewer of all
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time in my opinion is Johnny Carson.
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And so there's a channel for free you can watch.
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That's all just Johnny Carson.
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And look how he asks questions.
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Look how he makes it entertaining.
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Look how he handles things when they don't go right, because they didn't go right a lot
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of times.
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Yep.
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And, you know, even today, you know, watch the late night hosts, how they're asking questions,
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the way they're bouncing things up.
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I know when I started social media news live, I looked at how you guys were doing things.
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I looked at your branding, how you were doing it, how you're doing the pattern interrupt
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on your short form stuff.
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So you want to do a lot of study in.
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Just don't click a button and go live, but study the things that then the people study
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the people that you want to be like, you don't want to rip them off, but you want to study
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those.
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Like I really wanted to do better at community.
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So I jumped in to lose group, which is all about community.
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He does it better than anybody I have known.
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E cams, their community is amazing the way they foster community.
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Most of the people they have working for them started in the community.
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So those are kind of the things that I would say, you know, do research, just do it, just
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go live, break things, and then just keep going and be consistent.
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Break things, break things.
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Catherine Lang, I don't even know how to pronounce this person's name, but every day you put
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you will be more or less of something else.
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It will never be perfect, but you'll never get closer to perfect until you start.
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That's great.
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That's great.
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Yeah.
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What another quote that I love is by John a Cuffee says, like, um, what is it?
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Uh, 8% and 80% perfect and shared with the world always changes more lives than 100%
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perfect and stuck in your head.
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So that's one of the things I really like.
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Yeah.
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I think you said something early there, Jeff.
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You talked about, you know, you prefer a show to where you've got somebody else to bounce
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some things off of and, you know, that's, that's what the show is, you know, and, and
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Jim has another show that he does with, uh, with Tim zone.
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Typically, I know Tim took the last month or so off, but you know, it's one of those
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things where if you just go solo, that is, that can be very, especially for someone who's
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just starting out, that is super, super intimidating.
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So it was one of those things where I think right now I could go solo and, and kind of
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work my way through it, I guess.
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But Jim and I, when we decided we wanted to do this show, you know, being able to work
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together and surround yourself with another person or other people who can help you through
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that, who can help sharpen the irons and, and just kind of like, you know, be honest
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with each other too.
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I think this is, don't you think it's important that you surround yourself with someone that's
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not just going to tell you what you want to know?
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Yeah, I should say I got some, I have a lot of friends that'll, they'll just tell me like,
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no, that's stupid.
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No, that color looks bad.
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That's that color for you.
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That logo.
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No, don't talk about Eric Fisher that way.
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Yeah, that's such, you know, and I tell this story in one of my talks where when I was
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first doing the Manly Pinterest tips and I had it as a, it's, it's got my beard on it's
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an old, it's an old one, but I use it for my podcast and it, um, it was blue, but it
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was like, if you were slowly choking a Smurf, it'd be that kind of color.
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It was horrible and hideous.
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And my friend, at least I said it to her and I, my friend, Lisa Meredith says, no, that's
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horrible.
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You can't use that.
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I'm like, okay.
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And so having those types of friends, yes, you're right.
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It's very, very important that, you know, you have those types of people who will speak
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truth when it sucks.
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The other thing I would say is, is practice.
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Like there's a lot of people who I would go like, they practice like what button to press.
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I would practice like, because there's so many things to do and it's easy to be overwhelmed
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when you finally hit that live button is I would sit there and practice putting, you
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know, pushing the buttons.
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And I have a way I set up my, my stream deck that I can almost do it without looking at
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it anymore, but practice, bring up those lower thirds or switching cameras.
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Like Chris just did practice that you can go live in a private Facebook group and see
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how it looks later.
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I would practice.
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I would sit there and practice and think about, okay, if my internet connection dies, what
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am I going to do?
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Because it will happen.
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I mean, it will.
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It's just things are, I'd tell another story where the, I mean, I had cashed in all my,
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it was way back in the beginning in the Google plus days drink that I cashed in.
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It was my first big guest and I got Guy Kawasaki.
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He didn't know me at all.
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Right?
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At all.
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And so I just, I had got everything ready.
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I was all set.
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It was like my first solo show.
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Like it was the first time I did, I think Manly Pinchers Tips by myself.
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And I had a water bottle and it was one of those, this isn't it, but it was a plastic
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one and I had, he was in the green room and I'm getting ready to go live and I went and
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hit the side of my desk with it and the whole bottom fell out.
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And so my entire, all this ice water drained into my crotch and hey, we're live, cave,
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you know?
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And so I'm doing the entire show with ice water underpants.
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And so it was just, it was, I was very alert, but those things will happen.
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They will happen and you need to be prepared for it because, you know, and once so many
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bad things have happened to you, nothing really phases you anymore.
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Like I have lost power, like complete power.
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You know, the alarms are going off and I knew what to do.
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I knew how to restart the show, get a new key, you know, and not panic and know that
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you are going to panic the first couple of times it happens.
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You are, you're going to just, oh my gosh, what happened?
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I lost my guess, you know, and you'll learn how to go on without a guess because I've
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had to before as well.
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So it's just,
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Yeah, that reminds me and Chris probably remembers New Year's, like the New Year's 2023 show
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for the Tim and Jim show.
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I was producing and had not thought to like, Oh, Tim should be in as well.
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And we had like a, just a quick power surge and Troy Sandage was like big on screen and
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everybody else is small and my internet and everything is out and not like I'm trying
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to reboot.
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I have no way to call anybody for like a few minutes.
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And so I finally, you know, got back up probably, I don't know, it seemed like forever, maybe
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it was 10 minutes, but it's just that whole thing of, or at least I don't think anybody
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panicked.
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I'm like the next person to speak.
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But what I did do is I was like, all right, I went and bought these like surge protectors
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that run a battery and I put it on all my stuff.
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So even at a minimum, my internet and everything will run for a few minutes if something like
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that were to happen again, because you just, you know, you just never know.
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And so you learn these things.
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Is that surge protector available in the carousel on Amazon right now?
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Maybe we should add it.
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It should.
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Right down here.
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Get it everyone.
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So another piece of advice that I would say, and it's not one that I don't think a lot
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of people think about, but anytime your camera is on, act like it's live because somebody
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can be recording it or you can actually be, so it comes from a story I had a friend of
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mine on, they were co-hosting and the show's over.
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Thanks everybody.
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Appreciate you, you know, share it out to everybody.
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And then I said, okay, the show's over and we start talking and we started talking smack
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about somebody that we shouldn't have.
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And, and it was like, and we were doing it for like 15 minutes, like, and then somebody,
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I saw a comment comes on like, Hey, do you guys know you're still alive?
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I'm like, holy crap.
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So I was able to get it and pull it down really quickly.
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And that person we were talking smack about never found out, but always treat your live
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when you're talking to somebody like pre-show or after the show, always treat it like you're
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going out to everyone.
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So just from, and don't talk smack about people.
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That's just not nice.
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Yes, that should, that should.
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Yeah.
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I mean, that's, that's search your right there.
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Right.
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Yeah.
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So Catherine says once everything that could go wrong has gone wrong, you don't worry when
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something goes wrong.
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That's good.
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I like that.
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Yeah.
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And usually when something goes wrong and you're freaking out, it's not the end of the world
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either.
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Like you're gonna, you're not gonna die if your power goes out and your live stream goes
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down.
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No, you're not.
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You're not gonna die.
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Denise says you need a surge pants protector.
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Okay.
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00:12:45
We'll add that to the carousel.
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I just need one normally.
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I think it's the brand name is called depends.
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I just wear them all the time now.
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And so Ross brand locked himself out before a show and had to break in to get to the show
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on time.
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00:13:03
That's an amazing story.
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00:13:05
Wow.
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That's funny.
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Ross crawling through a window trying to get to his live show.
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That just is funny.
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Powers of marketing in the house.
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00:13:15
Megan Powers, thanks for joining us over on the YouTubes.
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And if anyone's joining us from any of the other places, it's fine.
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00:13:23
Hang out there if you want.
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00:13:24
But if you want to come over to Amazon, just go to dealcasters.live.
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00:13:28
And speaking of Amazon, Jeff, social media news live as long as I think that's still
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the name.
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It's strange.
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As soon as I get all the assets together, you know how that is.
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When you're trained to change something and doing a little bit of rebrand, same kind of
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show, same kind of flow.
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But we are going to change the brand.
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It needs a refresh.
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So that's what I'm doing.
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I've said this before and I meet it and you know it.
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I think it's my favorite show.
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My favorite live show on the Internet.
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It really it is.
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00:14:00
And it's and there's a lot of different reasons.
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00:14:02
It's not just because, you know, I sort of know you and we've seen each other at conferences
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and have sort of that social media connection and all of that stuff.
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But I think the show is really, really interesting and it helps me and it serves me.
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And I think when we talk about people that, you know, just need to get started like you're
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talking about, I think one of the other things you got to realize is you got to know who
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you're talking to.
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When you know who you're talking to, then you know the kind of people you can bring
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on as guests because those people will help you to help them, to help the people that
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have issues.
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There's lots of times you'll have a guest on the tell me again, the guy who does Magi.
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Oh, Dustin.
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Yeah.
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And like all the stuff that, you know, all of your guests talk about are it's like sometimes
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It doesn't relate specifically to me because it may be like a social media platform that
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I don't do, but they have elements that are evergreen across multiple platforms.
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00:15:06
It's maybe specific related to Instagram or maybe specific related to Pinterest or specific
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00:15:11
related to creating a course or something like that.
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But there's always some really interesting things that you can pull out and you do a
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really good job of including the community.
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00:15:24
How would you work with or, you know, kind of tell somebody who's getting started?
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00:15:29
What are some key sort of tactical things that you could do when you're putting together
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a show like you do in order to pull in that community?
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So one of the things that I try to be really, I just built this kind of my core strategy
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is like, it's not about me.
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I mean, and I hope that people can see that I am so excited.
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I mean, Friday is my favorite day because I get to talk to people and bring people in
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and introduce new people to my audience.
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And I love it because I get to just talk with them.
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And I luckily that people think that the questions I ask are something that they find interesting
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because I really enjoy it.
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But I make it about my guests.
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It is always about my guests.
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00:16:13
In fact, if you look at my repurpose, which I do a lot of repurposing of my show, I'm
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00:16:17
not really on it.
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00:16:19
It's usually a question that they are answering.
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00:16:21
And to me, what that does, it lets me get really great guests because they know that
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00:16:27
it's not about me.
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00:16:28
It's about me.
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00:16:29
It'll be their show and I'm focused on them.
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00:16:31
And I repurpose it a ton.
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00:16:34
And that also, I don't have a hard time getting guests because they know it's going to be
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00:16:38
about them.
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00:16:39
We've all seen those shows that you can tell that the host is just waiting for the guests
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00:16:44
to stop talking so they can talk.
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00:16:47
So they can pitch their services or whatever, or always bring it back to them.
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00:16:51
I really don't want that at all.
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00:16:54
And you mentioned the community and we have such a great community over there.
Speaker:
00:17:00
So I have three sections to my show most every time.
Speaker:
00:17:04
And I have five questions that I come up before the show that I send to my guests for each
Speaker:
00:17:08
of those sections.
Speaker:
00:17:09
But I tell my guests, we may not get to any of these or it might bounce around because
Speaker:
00:17:15
I will pull in my community's comments before I'll go to my questions because I want it
Speaker:
00:17:21
to be about the community.
Speaker:
00:17:22
And in fact, what I've done, and this is one of the things we kind of talked about earlier
Speaker:
00:17:25
about being able to switch and having a partner so you can bounce around and kind of keep
Speaker:
00:17:30
things going, is that if there's a question that I was going to ask but I see that my
Speaker:
00:17:36
community has asked something similar, I'll pull that one in instead and not ask mine
Speaker:
00:17:42
because I want it to be their avatar on screen.
Speaker:
00:17:45
I want it to be their comment.
Speaker:
00:17:47
People don't realize how I think people will wait to the end of the show because they won't
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00:17:52
have a chance to have their question answered.
Speaker:
00:17:54
I think that's kind of a strategy you can use in your live show.
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00:17:57
They know that if they ask a question, I'm going to try to answer it.
Speaker:
00:18:00
I think it gets people coming back and people commenting.
Speaker:
00:18:03
And in fact, people will actually take screenshots of their question and post it to Instagram
Speaker:
00:18:10
or to the socials or to Twitter.
Speaker:
00:18:12
Gary Stockton does that all the time.
Speaker:
00:18:15
He'll take a screenshot of his question being asked or answered and then post it to different
Speaker:
00:18:19
places.
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00:18:20
So it's just a cool thing.
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00:18:21
People love to see their face on screen and I try to do that as much as I can.
Speaker:
00:18:26
Now, Jeff, I remember like one of the first times I saw you speak, which was I believe
Speaker:
00:18:31
2018 at Social Media Marketing World.
Speaker:
00:18:34
You were talking at that point really about much more about like visual stuff, fonts and
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00:18:39
colors and that.
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00:18:41
When did you like really get more into doing this video stuff?
Speaker:
00:18:45
You know, because I think one thing that I think is encouraging and I know Chris and
Speaker:
00:18:48
I talk about this because Chris hasn't like, which people may not believe, Chris hasn't
Speaker:
00:18:53
been a video editor all of his life.
Speaker:
00:18:55
He's just put the work in.
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00:18:56
And I think you as well.
Speaker:
00:18:58
I mean, when did you really kind of fall in love with this idea of creating or I guess
Speaker:
00:19:03
doing video editing?
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00:19:04
So I've been doing video editing since like that's the first thing I started with my company.
Speaker:
00:19:09
I was doing corporate videos back with the mini DV tapes.
Speaker:
00:19:12
Remember those?
Speaker:
00:19:13
Oh my gosh.
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00:19:14
Before even solid state drives.
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00:19:16
Yeah.
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00:19:17
So I was doing it with that.
Speaker:
00:19:18
I had like I would one of my services that I would offer was the remember the CD-ROM
Speaker:
00:19:23
business cards that you could have like your business card and you would give it to people
Speaker:
00:19:27
and it would spin in the disk and then make a presentation.
Speaker:
00:19:29
So I would do those.
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00:19:30
I actually had a machine, a robotic machine that would take it and duplicate it and then
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00:19:34
print it.
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00:19:35
You know, so I did that for a while.
Speaker:
00:19:37
I think I've been doing video since like Premiere 2 came out.
Speaker:
00:19:41
I mean, I remember when I got a big brick of a hard drive and it was like 380 megs and
Speaker:
00:19:46
I was like, yes, I'll never need it and any more space, you know.
Speaker:
00:19:52
And but that, of course, so I've been doing video for a long time.
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00:19:54
So it's always been part of my backbone.
Speaker:
00:19:56
And then when live video came out with like Google Hangouts on air and I don't know why
Speaker:
00:20:03
they dropped the ball on that because they were, you know, you had comment tracker, you
Speaker:
00:20:06
could bring in comments back then.
Speaker:
00:20:09
And so having that engagement, one, I'm just kind of lazy.
Speaker:
00:20:13
And if you do video, you have all this stuff that you can repurpose afterwards.
Speaker:
00:20:17
Like you have a podcast, you can have a blog post, you can have all these clips now on
Speaker:
00:20:19
social media.
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00:20:20
So it's always kind of been kind of the backbone of it.
Speaker:
00:20:24
And I am not a trained designer.
Speaker:
00:20:26
When I worked for a company, there's a designer who kind of took me under his wing and he
Speaker:
00:20:31
was really good and taught me a lot of stuff.
Speaker:
00:20:32
And I'm still, I don't consider myself a designer at all, but I enjoy dabbling, I guess.
Speaker:
00:20:38
But I really like the visual aspect of everything video and then, you know, animation and all
Speaker:
00:20:44
sorts of all that kind of stuff is just always fascinating.
Speaker:
00:20:48
You know, and I'm going to kind of take a bit of a left turn here because it's just
Speaker:
00:20:53
this, this conversation reminds me because we're, we're going in the way back machine
Speaker:
00:20:57
and we're talking about floppy disks and all of that.
Speaker:
00:21:00
Google Plus.
Speaker:
00:21:01
Right.
Speaker:
00:21:02
Hang on.
Speaker:
00:21:03
Let me take another drink here.
Speaker:
00:21:04
Google Plus tastes, tastes goes down, goes down nice.
Speaker:
00:21:12
So the future and it, you know, I mean, the latest, I don't know if you saw the TikTok
Speaker:
00:21:21
of Mike Alton on the Agora Pulse thing and it's this AI TikTok that they did and it's
Speaker:
00:21:26
fantastic.
Speaker:
00:21:28
So shout out to the Agora Pulse team for putting that thing.
Speaker:
00:21:31
But like, there's just so much right now, this booming, you know, just slap AI, slap
Speaker:
00:21:37
that sticker on everything.
Speaker:
00:21:39
It's like, it's like, you remember when albums were coming out and they'd slap the parental
Speaker:
00:21:43
advisory thing on it and that it sold more because it had the parental, now just slap
Speaker:
00:21:48
the AI onto anything.
Speaker:
00:21:49
Oh, this is AI.
Speaker:
00:21:50
That's like, well, it didn't used to be, but we're calling it that.
Speaker:
00:21:54
But anyway, I think, you know, you were on Ian Anderson, Grey's show recently and they
Speaker:
00:22:00
were talking about the future of live streaming and it relates to the community aspect of
Speaker:
00:22:07
what we talked about earlier.
Speaker:
00:22:08
And I wanted to really kind of let you kind of speak to that because I think we're all
Speaker:
00:22:14
just super nerdy about everything.
Speaker:
00:22:16
Descript and all of these AI tools and chat GPT and we're using all the things.
Speaker:
00:22:22
But there's a lot of things that I think related to the future that don't have to do with AI
Speaker:
00:22:27
that AI can't do.
Speaker:
00:22:28
And I wanted to kind of like get your take on the future as it relates to AI and video
Speaker:
00:22:34
and live streaming.
Speaker:
00:22:35
Yeah.
Speaker:
00:22:36
So first of all, I agree with you with AI being slapped on everything.
Speaker:
00:22:39
You know, my Instapod is going to have AI enabled.
Speaker:
00:22:43
You know, like they have Wi-Fi on your fridge now.
Speaker:
00:22:45
And I mean, it'll cover AI refrigerators.
Speaker:
00:22:50
So the I am excited.
Speaker:
00:22:54
One there's a couple of reasons for AI.
Speaker:
00:22:56
I mean, I know it's scary.
Speaker:
00:22:58
Like if I was a copywriter or even an agency, I'd be a little nervous because it is replacing
Speaker:
00:23:03
it's going to replace some jobs and it's not.
Speaker:
00:23:05
I mean, as of now, I mean, humans are better, right?
Speaker:
00:23:08
But the sad thing is companies will do like if it's okay and I don't have to hire somebody,
Speaker:
00:23:14
that'll work.
Speaker:
00:23:15
I mean, that's just the way a lot of companies operate.
Speaker:
00:23:20
And I can see that's going to replace a lot of, you know, even social media managers,
Speaker:
00:23:24
even stuff that I have done in the past, I think it's going to be replaceable.
Speaker:
00:23:28
But for live video, I think it's going to really drive people to this stuff because
Speaker:
00:23:35
for one, when they see the written word, they're going to be like, okay, it says it's not AI,
Speaker:
00:23:40
but I don't know if I believe it or not.
Speaker:
00:23:43
I don't know if I can trust the written word as much as I used to like blog posts and stuff
Speaker:
00:23:46
like that.
Speaker:
00:23:47
Plus it can be churned out.
Speaker:
00:23:49
I mean, at just crazy rates right now.
Speaker:
00:23:51
So I think people are going to be hungry for live video, especially for the community aspect
Speaker:
00:23:57
of it because one, loneliness is at an epidemic.
Speaker:
00:24:01
I mean, the Surgeon General even said something that released I think last month about it.
Speaker:
00:24:05
And there's nothing, AI cannot replace me going in and going, Ross, I would love to
Speaker:
00:24:10
have seen you locked out and the panic on your face on your show.
Speaker:
00:24:14
And AI can't interact with the audience.
Speaker:
00:24:16
I don't think it can ever do it to the way, you know, you might be having an avatar up
Speaker:
00:24:21
there and you might be able to type something in and it might be able to read it back in
Speaker:
00:24:23
a realistic way.
Speaker:
00:24:25
But the interaction that we have and like we have is between you and Chris and I, that
Speaker:
00:24:32
can't be, that just can't happen.
Speaker:
00:24:35
You know, inside jokes, it's not going to know that our Google plus inside joke.
Speaker:
00:24:39
So I just really think that people are going to be hungry for it and being able to engage
Speaker:
00:24:43
in ways and be able to trust it.
Speaker:
00:24:44
Like, who's going to AI this really?
Speaker:
00:24:47
I mean, it's this weird look.
Speaker:
00:24:49
I mean, no one's going to do that.
Speaker:
00:24:50
So, I mean, it's just, it's going to be real.
Speaker:
00:24:54
And I think people are going to hunger for the realness of conversations like this, interacting
Speaker:
00:25:00
with the audience in ways that we, I mean, this, it's just amazing to me that this tool
Speaker:
00:25:05
that we have now that we can go live and reach everywhere across the globe and talk to people.
Speaker:
00:25:13
That's amazing.
Speaker:
00:25:14
And people don't, we just go, oh, it's live video.
Speaker:
00:25:16
Like this, I would have killed for this when I would have started out.
Speaker:
00:25:19
Right.
Speaker:
00:25:20
And then now we have this opportunity.
Speaker:
00:25:22
And I think businesses are going to have to embrace it if they want to have a community
Speaker:
00:25:27
and reach out to, you know, clients and leads.
Speaker:
00:25:30
Jeff, Roberto Blake has said some stuff recently that is interesting.
Speaker:
00:25:35
He actually thinks, and I think it's more his opinion, it's not necessarily something
Speaker:
00:25:39
YouTube saying that actually like longer live streams are even going to do better.
Speaker:
00:25:44
Like people are going to want to jump on these three, four hour live streams.
Speaker:
00:25:48
And maybe that's the case because to your point, right, people want to have that interaction.
Speaker:
00:25:53
What do you think about that?
Speaker:
00:25:55
So even doing stuff for my show tomorrow with Marshall Fox, where he teaches, he actually
Speaker:
00:26:01
does like live design, like he takes somebody's logo and revamps it live.
Speaker:
00:26:06
I can see that kind of stuff like training and like working through and letting people
Speaker:
00:26:11
see your process.
Speaker:
00:26:12
I think that's going to be really cool.
Speaker:
00:26:13
I think it's cool right now.
Speaker:
00:26:14
I mean, have people watch my me carve wood over on Amazon like, and they'll comment and
Speaker:
00:26:20
they like it.
Speaker:
00:26:21
And it's because they see that it's real, it's tangible.
Speaker:
00:26:24
And I guess it's a little bit relaxing for them.
Speaker:
00:26:26
So I think that brands that embrace this and embrace it first and build that community
Speaker:
00:26:32
now are going to be way ahead of the curve.
Speaker:
00:26:35
Yeah, I think it's about about using it creatively, right?
Speaker:
00:26:39
I just feel like, you know, I think about the way the music business went through the
Speaker:
00:26:44
ebbs and flows when I was a part of it.
Speaker:
00:26:47
And when digital music went nuts with with Napster, the companies like that I work for
Speaker:
00:26:54
for major record labels were like, listen, it's a lower quality file.
Speaker:
00:27:00
And people want to see the artwork and they want to listen to higher quality.
Speaker:
00:27:04
And I'm like, listen, the kids, they don't care.
Speaker:
00:27:07
They're trading their hard drives around.
Speaker:
00:27:09
It's just like and so like, it's a until people finally said, hey, this is what the people
Speaker:
00:27:17
want.
Speaker:
00:27:18
Then finally, the major labels were like, okay, we have to figure out a way to monetize
Speaker:
00:27:22
this.
Speaker:
00:27:23
And I think, you know, they went through a whole like, you know, there was a whole 10
Speaker:
00:27:27
years of ridiculousness until finally it was like, you know, we came out of it.
Speaker:
00:27:33
And I think with AI, everything is happening so quickly and there's so many things and
Speaker:
00:27:38
there's so much stuff happening.
Speaker:
00:27:39
It's just a matter of like, hang on and utilize it.
Speaker:
00:27:43
And if you are worried that you're going to get replaced by something, then start to figure
Speaker:
00:27:48
out how you're not going to get replaced.
Speaker:
00:27:50
I mean, and it's not because I don't think it's going anywhere but up at this point.
Speaker:
00:27:55
Yeah.
Speaker:
00:27:56
And I think it's going to make us be better storytellers.
Speaker:
00:27:58
I mean, the stuff that like Adobe is coming out with, like the wire removal and the the
Speaker:
00:28:02
content fill, the, you know, generated fill that you can do like an After Effects now
Speaker:
00:28:07
where you can remove things and it and it builds it for you.
Speaker:
00:28:11
And it's just amazing.
Speaker:
00:28:12
I think it's going to make us better storytellers.
Speaker:
00:28:14
Listen, things are going to change.
Speaker:
00:28:15
Right.
Speaker:
00:28:16
And I said this on Ian's show.
Speaker:
00:28:18
You don't have a lot of blacksmiths on corners anymore.
Speaker:
00:28:21
Right.
Speaker:
00:28:22
I mean, you still have blacksmiths, but there's not as many of them around.
Speaker:
00:28:25
And you know, I don't like change.
Speaker:
00:28:26
Really, I don't.
Speaker:
00:28:27
I mean, I want my Saturday morning cartoons back.
Speaker:
00:28:29
I really do.
Speaker:
00:28:30
Totally.
Speaker:
00:28:31
Pro wrestling on Saturday.
Speaker:
00:28:32
Yes.
Speaker:
00:28:33
I mean, just, but I mean, you have to embrace change, but you don't have to like it, you
Speaker:
00:28:37
know, and I compare it to like when you go to a family reunion and that aunt with the
Speaker:
00:28:42
soggy mustache comes and tries to kiss you.
Speaker:
00:28:44
Listen, you, you don't have to like it, but you still need to give Auntie a hug.
Speaker:
00:28:50
Right?
Speaker:
00:28:51
I mean, you still have to do it, but it's that kind of thing.
Speaker:
00:28:53
I mean, you have to, you do have to embrace change, but you don't.
Speaker:
00:28:58
I think, you know, the, the choking a Smurf, the, the depends with the word pictures, see
Speaker:
00:29:07
visual marketing.
Speaker:
00:29:08
That's what it is.
Speaker:
00:29:09
And now the aunt with the soggy mustache.
Speaker:
00:29:11
I mean, we all had one this time.
Speaker:
00:29:14
I mean, this, you know, it's trending on Twitter.
Speaker:
00:29:17
Hashtag soggy mustache.
Speaker:
00:29:22
Blab on steroids.
Speaker:
00:29:23
I see people still talk about blab because it was so community driven.
Speaker:
00:29:29
That's why people still talk about blab because it was all.
Speaker:
00:29:32
Ross was big on blab.
Speaker:
00:29:33
Yeah, he was big on blab.
Speaker:
00:29:36
Big on blab blabs.
Speaker:
00:29:37
There needs to be a t-shirt.
Speaker:
00:29:40
There's a lot for that.
Speaker:
00:29:43
Okay.
Speaker:
00:29:44
So you're, you're about to do this D script thing.
Speaker:
00:29:46
And I know you guys, you just rolled out of doing something with D script on Tim and Jim
Speaker:
00:29:53
shows.
Speaker:
00:29:54
We don't get too in depth.
Speaker:
00:29:55
And for those of you who are watching the Tim and Jim shows, another show that Dr.
Speaker:
00:30:00
Fuse does, and you got to check that out.
Speaker:
00:30:03
But D script is one tool.
Speaker:
00:30:05
I think that is essential is becoming sort of like the essential thing for podcasters,
Speaker:
00:30:10
right?
Speaker:
00:30:11
It's kind of like the essential tool because you can be simple with it.
Speaker:
00:30:15
It does like amazing and complicated things, but you can, but it feels like this is something
Speaker:
00:30:20
you can start and then eventually kind of grow into.
Speaker:
00:30:24
Are there any other tools, whether they're software or hardware related that you would
Speaker:
00:30:28
suggest to people who are, you know, not necessarily at, at your level, but you know, like, hey,
Speaker:
00:30:36
I'm looking to kind of level up a little bit and not, you know, maybe not necessarily.
Speaker:
00:30:39
I'm not talking about getting a more expensive microphone necessarily, but are there some
Speaker:
00:30:44
things that you feel like are important for people to kind of maybe check out?
Speaker:
00:30:49
So a couple things, one of the things when you're just as this is kind of basic, I think,
Speaker:
00:30:54
but a lot of times as content creators, one of the things that we miss out on is capturing
Speaker:
00:31:01
our ideas, right?
Speaker:
00:31:03
How many times have you had an idea in the shower and then you forgot about it or you,
Speaker:
00:31:07
you know, didn't write it down at night.
Speaker:
00:31:08
And so being able to capture those, I think that for me, when I was able to figure that
Speaker:
00:31:13
out and have a system for me where I didn't lose those ideas, that's huge for me.
Speaker:
00:31:18
So I use an app called Rome resource, Rome research.
Speaker:
00:31:23
And what it does is it's an app and it's also, but it lets me jot down ideas and tag them
Speaker:
00:31:27
really easily.
Speaker:
00:31:28
And so it actually puts them in a database and it works the way I think.
Speaker:
00:31:32
So I really like it.
Speaker:
00:31:33
Some people use notion of my friend, Eric Fisher had a guy on, I think it's Tiago Forte.
Speaker:
00:31:38
He did a book called Building a Second Brain.
Speaker:
00:31:41
Really, really good stuff.
Speaker:
00:31:42
I would suggest reading that because half of your problem is, will be coming with ideas
Speaker:
00:31:47
and not letting them go off into the ether and don't know what happened to that.
Speaker:
00:31:51
That's a huge problem for me.
Speaker:
00:31:53
Yes.
Speaker:
00:31:54
So being able to do that.
Speaker:
00:31:55
And plus I sleep better because I'm able to offload everything, know that it's captured
Speaker:
00:31:59
and I can return to it if I want.
Speaker:
00:32:01
So for me, that's a big, big thing.
Speaker:
00:32:03
The other tool for people who are wanting to create content, especially live video,
Speaker:
00:32:08
I just think, you know, I love Descript.
Speaker:
00:32:09
It does a lot of things, but I think you're going to have to get a professional video
Speaker:
00:32:16
editing software, non-linear editing tool.
Speaker:
00:32:18
I know Chris, you use Final Cut Pro, which is a great one.
Speaker:
00:32:22
I use Premiere.
Speaker:
00:32:23
I've been using it for ages.
Speaker:
00:32:24
A DaVinci Resolve is actually free, but it's really, really powerful.
Speaker:
00:32:29
So I would get one of those three if you're going to dive into this because sometimes
Speaker:
00:32:32
you just need to be able to do that things.
Speaker:
00:32:35
And plus there's so much stock stuff that you can get for like creating titles and lower
Speaker:
00:32:40
thirds that are already put together that you can just drop in and do it really quickly
Speaker:
00:32:45
and not have to learn how to adjust the kerning on your text to make it go, you know, it's
Speaker:
00:32:49
already done for you.
Speaker:
00:32:51
So a professional system like Final Cut, Premiere, DaVinci Resolve, I would suggest.
Speaker:
00:32:58
And I would learn some, I think text based editing is here to stay.
Speaker:
00:33:02
I still think there's going to be a use case for the things I just mentioned, but even
Speaker:
00:33:08
Adobe has embraced text based editing inside of Premiere.
Speaker:
00:33:13
So that's going to be a skill that you're going to need to learn, I think, going for
Speaker:
00:33:16
it as well.
Speaker:
00:33:17
The eye tools are going to get better and better, but you're still going to need to
Speaker:
00:33:20
learn how to edit and learn how to tell a story.
Speaker:
00:33:24
Just jumping up clips and dropping them in a timeline doesn't make you a video editor.
Speaker:
00:33:29
You need to figure out like how to hook an audience.
Speaker:
00:33:31
You need to, you know, and Chris does a great job with this, with his editing and, you know,
Speaker:
00:33:38
I study his stuff the way he does it, the way he catches people's attention.
Speaker:
00:33:42
So study people like that.
Speaker:
00:33:44
I guess those are off the top of my head, the tools that you would need.
Speaker:
00:33:47
I think that's a great, I think what you just said right there is so key that a lot of people
Speaker:
00:33:51
don't do is study other people.
Speaker:
00:33:53
And it's like, don't be afraid.
Speaker:
00:33:55
And like, even if I tried to copy everything that Jeff C does, it still wouldn't be Jeff C.
Speaker:
00:34:01
Like, I look at it like, here I go back to music again.
Speaker:
00:34:06
So if you play an instrument and or you sing or you do something musically related, you
Speaker:
00:34:11
have influences, right?
Speaker:
00:34:13
But chances are you tried to sing like Whitney Houston or Johnny Cash or you sat down to
Speaker:
00:34:18
play a Flea bass line, right?
Speaker:
00:34:20
And you may not get it exactly, but somehow that became an influence on how you are, what
Speaker:
00:34:26
your DNA is.
Speaker:
00:34:27
You don't want to be exactly that.
Speaker:
00:34:29
And I think it's important to study other people like that.
Speaker:
00:34:31
And the other thing you mentioned related to the video editing software is that those
Speaker:
00:34:37
things can be so daunting, right?
Speaker:
00:34:39
But there's so much free YouTube classes out there that like that's how I learned Final
Speaker:
00:34:47
Cut.
Speaker:
00:34:48
You know, like I had an iMovie on my Mac and I was using it.
Speaker:
00:34:51
So I was like, boy, I need to be I want to be able to do something else.
Speaker:
00:34:55
And so I started watching videos from Kevin Colby.
Speaker:
00:34:58
And I was watching Kevin Colby's videos and I was like, I'm getting Final Cut because
Speaker:
00:35:02
I can figure out how to do this and I can figure out how to do that.
Speaker:
00:35:06
And like DaVinci is just another example, like that's free.
Speaker:
00:35:10
And then you go onto YouTube and there's tons of people that will tell you how to put together
Speaker:
00:35:15
these videos.
Speaker:
00:35:16
But once they tell you how to do that stuff, you still have to add your human element.
Speaker:
00:35:21
I mean, everyone's talking about it.
Speaker:
00:35:23
Have you used Opus clip or Opus?
Speaker:
00:35:27
What is it?
Speaker:
00:35:28
Opus Pro?
Speaker:
00:35:29
Yeah, Opus Clips.
Speaker:
00:35:30
That's the one that creates the the shorts out of your links of your video.
Speaker:
00:35:33
Oh, no, I have not tried that yet.
Speaker:
00:35:34
I think Jim told me about that the other day.
Speaker:
00:35:36
Yeah, you basically take a YouTube link from one of your videos or you can upload your
Speaker:
00:35:40
own file and it will even if it's a widescreen video, it'll find us like a like an area to
Speaker:
00:35:46
where it'll it'll make it a vertical video.
Speaker:
00:35:49
And it actually it's it's kind of like the first time you tried chat GBT, you're like,
Speaker:
00:35:54
you didn't expect it to be as good as it was, right?
Speaker:
00:35:56
You go like, oh, wow, this actually kind of this actually worked.
Speaker:
00:35:59
But here's my only issue is, is that I got it to where I liked it, but I didn't like
Speaker:
00:36:06
it for me.
Speaker:
00:36:07
Like I was like, this is this is really good, but I would have done this and I would have
Speaker:
00:36:11
done this and I would have done this.
Speaker:
00:36:13
So let me see if I can pull it down and then adjust it.
Speaker:
00:36:15
And by the time I did all that, I was like, I might as well have just done it myself.
Speaker:
00:36:18
Exactly.
Speaker:
00:36:19
That's kind of where I land to.
Speaker:
00:36:21
I can't wait to try it.
Speaker:
00:36:22
I mean, if it if anything that will shorten it, I think, you know, it's worth doing.
Speaker:
00:36:26
One of the things and this is kind of a hack that it took me a while to learn.
Speaker:
00:36:31
And it goes to your point about the the the tons of tutorials everywhere on on YouTube
Speaker:
00:36:38
was that it's not so much to learn every bit about things.
Speaker:
00:36:41
I've forgotten so much about Photoshop and Premiere and After Effects throughout the
Speaker:
00:36:47
I mean, I'm always Googling it.
Speaker:
00:36:49
But the thing is, is I know what the definitions are.
Speaker:
00:36:52
I know what a mask is, but I may not may not remember how to apply that to that specific
Speaker:
00:36:57
layer.
Speaker:
00:36:58
And so I can Google how to animate a mask in in Google and then I'll get these YouTube
Speaker:
00:37:04
videos that will teach me how to do that.
Speaker:
00:37:05
So I would say like when you're learning something, make yourself a little glossary because you
Speaker:
00:37:11
will forget what button to press.
Speaker:
00:37:13
If you can remember like, OK, this is what a mask is.
Speaker:
00:37:16
This is what, you know, this term is that gets you so you can Google it.
Speaker:
00:37:21
And so once you just have a glossary or know what to call it, then you're golden because
Speaker:
00:37:26
you can just Google it and find the answer to that problem that you have while you're
Speaker:
00:37:29
working.
Speaker:
00:37:31
And I think what I've discovered, too, because, you know, you guys have definitely been further
Speaker:
00:37:35
ahead of me in the the video editing process.
Speaker:
00:37:39
It's kind of like a lot of things like with sports.
Speaker:
00:37:40
It's the fundamentals.
Speaker:
00:37:42
Everything pretty much uses that same basic fundamental layers and this and that.
Speaker:
00:37:47
And so it doesn't matter which software you use or all basically doing that same thing
Speaker:
00:37:52
initially.
Speaker:
00:37:53
It really becomes what are those extra things you need or write?
Speaker:
00:37:57
You're a Mac user, so you might want to use Final Cut.
Speaker:
00:37:59
You know, you don't maybe you don't want to do this subscription for Adobe.
Speaker:
00:38:02
But if you're on a PC, well, I can't use Final Cut.
Speaker:
00:38:05
So but it's the fundamentals.
Speaker:
00:38:07
If you were like on one system went to another, you can start to understand that.
Speaker:
00:38:11
And even with the script, you're seeing the same stuff applies.
Speaker:
00:38:15
And now, now you're just adding in how you affect audio and, you know, in templates,
Speaker:
00:38:19
right?
Speaker:
00:38:20
Everybody starts to talk about templates.
Speaker:
00:38:22
I think it's it's really good stuff.
Speaker:
00:38:25
And to your point, right, you just go out there and go to YouTube University or even
Speaker:
00:38:29
better go to the Jeff C. Descript 101 class.
Speaker:
00:38:33
That's right.
Speaker:
00:38:34
And the other thing is, is you like you'll learn how to like, oh, I can read a waveform.
Speaker:
00:38:39
So I know where the where cut is or a breath sound is going to start happening.
Speaker:
00:38:44
And you can apply that.
Speaker:
00:38:45
Oh, I can add that to I can actually take clips that aren't the exact length that I
Speaker:
00:38:49
need and seamlessly edit them together on the beat so I can have that piece of music
Speaker:
00:38:54
fit my video perfectly.
Speaker:
00:38:56
So you'll learn tricks like that as you go along, because you've learned skills.
Speaker:
00:39:01
But once again, learn those like what Jim was saying, learn the basics, learn what they're
Speaker:
00:39:04
called.
Speaker:
00:39:05
And then like I seriously, I'm always Googling stuff.
Speaker:
00:39:08
And I've been using the Adobe suite of products for since I started, like I said, in Premiere
Speaker:
00:39:13
2 or something like that.
Speaker:
00:39:14
So but I forget all that stuff.
Speaker:
00:39:18
So yeah, one of the one of the temptations is when you start using a lot of the software
Speaker:
00:39:22
that does simplify the process for you and you can you start turning out quantitatively
Speaker:
00:39:28
more content, you got to be the trick is like if you've got now instead of four pieces of
Speaker:
00:39:36
now you have 17 pieces of content that you want to spit out everywhere.
Speaker:
00:39:41
Making sure you didn't take shortcuts on the 17 and you're actually speaking to someone
Speaker:
00:39:45
with that content.
Speaker:
00:39:47
And you know, like, like you said, it's very difficult to tell a story in one minute on
Speaker:
00:39:52
a YouTube short, right?
Speaker:
00:39:54
You're not you probably not going to be able to tell a story in a minute.
Speaker:
00:39:57
Right?
Speaker:
00:39:58
That's that's a huge challenge.
Speaker:
00:39:59
But what you can do is be interesting or entertain someone or educate someone.
Speaker:
00:40:06
You can educate someone in a minute.
Speaker:
00:40:07
Like you may be able to solve their problem.
Speaker:
00:40:09
Like do you have a problem with your kitchen sink stopped up?
Speaker:
00:40:12
I've had this item that unstop sinks.
Speaker:
00:40:15
It does this.
Speaker:
00:40:16
It does this.
Speaker:
00:40:17
It does this.
Speaker:
00:40:18
Here's a link for it.
Speaker:
00:40:19
That could solve somebody's problem in a minute.
Speaker:
00:40:20
Right?
Speaker:
00:40:21
So that could be a really popular video.
Speaker:
00:40:23
So I think lots of times somebody will just say, hey, here's my big podcast.
Speaker:
00:40:26
And I'm just going to chop it up and here's 17 one minute clips.
Speaker:
00:40:29
It's like, well, what are they saying?
Speaker:
00:40:31
Are they doing anything for you?
Speaker:
00:40:33
And like there's no start beginning or end.
Speaker:
00:40:35
It's just like, it's like they just stop.
Speaker:
00:40:38
And so I don't really like that.
Speaker:
00:40:39
But a lot of times I'm able to get and I have a question and have a little bit of an answer.
Speaker:
00:40:44
And a lot of times I can get that in under a minute or edit it down to under a minute.
Speaker:
00:40:50
And that's why I structure the show that I weigh.
Speaker:
00:40:51
And that's another kind of takeaway for your audiences.
Speaker:
00:40:55
When you're planning your show, your live show or piece of content, think about how
Speaker:
00:41:00
you can repurpose it later and it will save you a bunch of time.
Speaker:
00:41:04
That's why I have those three sections in those questions, because it gives me a structure
Speaker:
00:41:08
that I can go to every week.
Speaker:
00:41:10
It's not a big like, oh, what am I going to talk about?
Speaker:
00:41:12
I know I have three structured.
Speaker:
00:41:14
I have three structured thing and I have questions underneath there and I can actually kind of
Speaker:
00:41:19
use those as repurposable evergreen content.
Speaker:
00:41:22
And I try to ask evergreen questions that will get those evergreen answers.
Speaker:
00:41:27
Love it.
Speaker:
00:41:29
You're a better planner than I am, Jeff.
Speaker:
00:41:32
Well it looks that way.
Speaker:
00:41:34
And it's because I've screwed up so much in the past.
Speaker:
00:41:36
And also Grace set me up, like she set me up before she moved on to have all this.
Speaker:
00:41:41
I mean, her documents and her show flow.
Speaker:
00:41:45
It's systems.
Speaker:
00:41:46
It comes down to systems, right?
Speaker:
00:41:47
Once you get those in place, it really helps a lot.
Speaker:
00:41:50
She was amazing getting that up.
Speaker:
00:41:52
Luckily, she didn't take all her files.
Speaker:
00:41:54
She's great.
Speaker:
00:41:57
No, yeah.
Speaker:
00:41:58
I was just talking to her the other day.
Speaker:
00:41:59
So she's loving what she's doing.
Speaker:
00:42:01
But I do miss my Grace.
Speaker:
00:42:02
She was fun.
Speaker:
00:42:03
Yeah, I used to say every show needs a Grace.
Speaker:
00:42:05
Right?
Speaker:
00:42:06
Amazing Grace.
Speaker:
00:42:07
But it is kind of fun now because we're doing the rotating kind of co-hosts.
Speaker:
00:42:12
And one, it's kind of an added benefit is that I get to, they usually share it to their
Speaker:
00:42:17
audience so I get some other people coming on.
Speaker:
00:42:20
It's just, it gives a little bit of dynamic.
Speaker:
00:42:22
Like who's going to show up this week with this crazy bearded guy?
Speaker:
00:42:24
Like next tomorrow, it's Katie Fox from Ecams going to be on there.
Speaker:
00:42:28
So that's going to be fun.
Speaker:
00:42:29
I've had my friend Connor who he's from, he does Disney tours.
Speaker:
00:42:34
Who'd have thought?
Speaker:
00:42:35
But he's a great host.
Speaker:
00:42:36
He is great.
Speaker:
00:42:37
And, you know, I have another friend, Paul, who runs powwows.com, which is he has the
Speaker:
00:42:42
largest live streaming of Native American powwows.
Speaker:
00:42:46
It's a huge company and he gets to come on my show.
Speaker:
00:42:48
So I just, I've been loving it.
Speaker:
00:42:50
So it's a lot of fun.
Speaker:
00:42:51
Yeah.
Speaker:
00:42:52
So everyone make sure that you are watching, following, subscribing, wherever you guys
Speaker:
00:42:56
are all over.
Speaker:
00:42:57
But, you know, I usually watch on LinkedIn, social media news live, which that's the name
Speaker:
00:43:03
as it is now.
Speaker:
00:43:04
But watch out for a name change soon.
Speaker:
00:43:08
But it is a fantastic show.
Speaker:
00:43:10
And I mean it.
Speaker:
00:43:11
And it is great.
Speaker:
00:43:12
So does Connor have his own show now?
Speaker:
00:43:15
Or is he's got a podcast?
Speaker:
00:43:16
He's been doing a podcast for a while.
Speaker:
00:43:17
Yeah.
Speaker:
00:43:18
I actually met him when I was speaking.
Speaker:
00:43:19
I don't think he does video.
Speaker:
00:43:21
Okay.
Speaker:
00:43:22
I know.
Speaker:
00:43:23
Yeah.
Speaker:
00:43:24
We need to talk to him about that.
Speaker:
00:43:25
I know.
Speaker:
00:43:26
So why are people so hesitant?
Speaker:
00:43:30
I know, you know, obviously another show that you help produce is Guy Kawasaki, which is
Speaker:
00:43:36
a fantastic, huge podcast.
Speaker:
00:43:39
And it's audio only.
Speaker:
00:43:41
And Connor does an audio.
Speaker:
00:43:43
So what, I mean, maybe not specific to them, but do you feel like there are still people
Speaker:
00:43:47
that are just maybe afraid to turn on the camera?
Speaker:
00:43:50
Or like, what is it that keeps people from doing video at this point?
Speaker:
00:43:54
I think the biggest hiccup is a lot of people who have done audio only podcasts in the past.
Speaker:
00:44:01
A lot of times they will use Zoom to record their podcasts, which is horrible, by the
Speaker:
00:44:04
way.
Speaker:
00:44:05
Don't do it using eCamp.
Speaker:
00:44:06
Yes.
Speaker:
00:44:07
But they're used to that.
Speaker:
00:44:09
But there's so many times your guests say, oh, this isn't, I'm not camera ready.
Speaker:
00:44:12
This is going to be audio.
Speaker:
00:44:13
They're really worried about their guests.
Speaker:
00:44:15
And I'm like, I've never had, because they know if you start doing it as a show, like
Speaker:
00:44:21
video, they're not going to ask that question.
Speaker:
00:44:23
And they're going to dress up and go out of the house sometimes.
Speaker:
00:44:26
So like, let them, you know, just do it.
Speaker:
00:44:29
I've been trying to get Guy to do it.
Speaker:
00:44:30
I wish he would.
Speaker:
00:44:31
Because there's something there.
Speaker:
00:44:32
Like, there's a lot who just love that audio podcast.
Speaker:
00:44:35
I get that.
Speaker:
00:44:36
But there's something about like, when Guy was talking with Martha Stewart, you know
Speaker:
00:44:41
people are going to tune in on YouTube to watch that.
Speaker:
00:44:44
I mean, like Eric Fisher had another one.
Speaker:
00:44:47
I love his show, Beyond the To Do List.
Speaker:
00:44:49
It's a great productivity podcast.
Speaker:
00:44:51
I would have loved to see Eric and Seth Godin talk back and forth on a YouTube watch.
Speaker:
00:44:58
I mean, to me, they're, and forgive me, Eric and Guy, but they're leaving so much on the
Speaker:
00:45:04
table because of that.
Speaker:
00:45:05
I mean, yeah, I mean, there's so much on the table.
Speaker:
00:45:08
Like even, even my show, which doesn't get a ton of views over on YouTube, it's still
Speaker:
00:45:14
people come and watch it and comment.
Speaker:
00:45:16
And I'm like, I just, there's so much you can do with video.
Speaker:
00:45:20
So I just, I'm a, I'm a big fan of doing both.
Speaker:
00:45:23
Yeah, I would agree with you, Jeff.
Speaker:
00:45:26
I think even if, you know, if there's that fear of going live, you can record it and
Speaker:
00:45:32
then upload it, right?
Speaker:
00:45:33
So don't feel like, oh, well, I'm worried, you know, because we're live and we might
Speaker:
00:45:37
say something wrong, we'll then record it.
Speaker:
00:45:39
Then you have that video that you can now repurpose and drive people back to either
Speaker:
00:45:45
listen to the podcast or watch the episode.
Speaker:
00:45:48
And that's where I think a lot of us, you know, miss out.
Speaker:
00:45:52
And then, you know, that's where I appreciate, you know, Chris so much.
Speaker:
00:45:55
And I'm grateful for what he does for us with Dealcasters because I know we're getting a
Speaker:
00:45:59
lot of views because he's taking those clips and repurposing it, you know, on all the tubes.
Speaker:
00:46:04
And I think that's, that's kind of the future.
Speaker:
00:46:06
I think there's still just such a small percentage that is doing it.
Speaker:
00:46:09
And even when you look at content creation in general, right, you talk about people creating
Speaker:
00:46:14
content. LinkedIn has 900 million, you know, whatever you want to call them, subscribers.
Speaker:
00:46:19
And I think it's less than 3% of the people on LinkedIn are actually creating content.
Speaker:
00:46:24
Yeah, that's a good point, Jim, because, you know, we move in the circles where we see
Speaker:
00:46:30
big people like Amy Porterfield and we see, you know, Mari Smith and some, you know,
Speaker:
00:46:36
people that you interview and like having you guys on my show, you see people who are at
Speaker:
00:46:40
this level creating content.
Speaker:
00:46:43
And you think, why am I even doing it?
Speaker:
00:46:46
Because I only have, you know, 50 views or whatever.
Speaker:
00:46:49
But I go to your Sunday school class or go to your church, I mean, your PTA meeting or
Speaker:
00:46:55
whatever, and look around the room and how many people there are creating content?
Speaker:
00:46:59
Probably not any of them.
Speaker:
00:47:00
Right. And you are doing that.
Speaker:
00:47:02
And those 50 people can trickle down to so much opportunity that you can get from just
Speaker:
00:47:10
being doing a consistent live show or putting out content consistently, you know, once a
Speaker:
00:47:15
week or whatever your schedule is.
Speaker:
00:47:17
Most people, most people are not doing what you're doing.
Speaker:
00:47:21
And we have to remember that because we are on this space.
Speaker:
00:47:24
We're looking at everybody else like, oh, I really wish I could edit like Chris.
Speaker:
00:47:28
Oh, I really wish I was a Marine like Jim and I could have the platform that I could
Speaker:
00:47:32
talk about and you compare yourself to other people.
Speaker:
00:47:35
Right. And you can't do that.
Speaker:
00:47:37
I mean, you have to, you know, you have to start where you're at.
Speaker:
00:47:40
Everybody starts at zero.
Speaker:
00:47:41
When you first start a live show, no one will be there.
Speaker:
00:47:45
And a really cool hack for that is do what I used to do when I was a magician and
Speaker:
00:47:50
plants do plants in the audience.
Speaker:
00:47:52
Like plant people, you invite your friends on like, hey, I'm going live here.
Speaker:
00:47:55
Can you ask this question?
Speaker:
00:47:56
And then that gets the ball rolling.
Speaker:
00:47:59
I used to do that all the time when I first started out.
Speaker:
00:48:01
And so use your friends, use them hard.
Speaker:
00:48:05
Make sure they're good friends, though.
Speaker:
00:48:06
Yeah.
Speaker:
00:48:08
That's fantastic advice.
Speaker:
00:48:10
That is it's absolutely fantastic advice is like, like you said, walk into your
Speaker:
00:48:15
church and look around the room and how many of those people are doing something.
Speaker:
00:48:19
You know, we are so we we've got the blinders on, right?
Speaker:
00:48:23
And we're like content creators, content entrepreneurs, and we're doing all of this
Speaker:
00:48:28
stuff. And in actuality, we are still a fraction of a percentage of the overall
Speaker:
00:48:34
people. It's sort of like when people used to say, why, why would I create a
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00:48:39
podcast? There are just so many podcasts.
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00:48:41
It's like, guess what?
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00:48:43
There may be three and a half million podcasts out there, but only 20 percent of
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00:48:49
them are active.
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00:48:51
Most people stop after the seventh episode.
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00:48:54
They start making them after the seventh episode.
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00:48:56
Well, when Anchor first launched and it was free to do it like everybody was doing
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00:49:01
one podcast on the Internet.
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00:49:02
Right. And so it was like professors were setting up courses.
Speaker:
00:49:06
OK, set up a podcast.
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00:49:07
Oh, there's a free hosting service.
Speaker:
00:49:08
I don't have to pay 20 bucks to Lipson.
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00:49:10
So, you know, so there's like millions of podcasts with one episode.
Speaker:
00:49:15
And it's like, don't look at the stats like everyone quits.
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00:49:20
And it's just like most people don't want to do the work necessary, the consistency
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00:49:26
and learning day after day and stick with it to be successful.
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00:49:30
Most people don't.
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00:49:31
And I'm just.
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00:49:32
Congratulations.
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00:49:35
I was going to say congratulations to Kathleen.
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00:49:36
She has 10 years of podcasting.
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00:49:39
Wow. That's amazing.
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00:49:40
That is amazing.
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00:49:42
I have I think I have a sound effect.
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00:49:44
I think I have a sound effect for that somewhere.
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00:49:48
Congratulations, Ken.
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00:49:51
It's like the stock road caster pro to applause.
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00:49:54
But that's really sorry to the trombones.
Speaker:
00:49:57
Gold's in the house.
Speaker:
00:49:59
Jenny Gold, thank you for being our plant.
Speaker:
00:50:01
No, I'm kidding.
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00:50:02
We don't we don't have any plants anymore.
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00:50:04
We don't have to do that anymore.
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00:50:05
But, Jenny, thank you for for coming.
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00:50:07
And let me see if I missed.
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00:50:10
Let me make sure I didn't miss anyone.
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00:50:11
Catherine, thank you so much for all of this.
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00:50:13
And this is like 10 years.
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00:50:16
That's a lot.
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00:50:17
That is like so you want to talk about consistency.
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00:50:21
I think she said earlier that she has started to see she started adding video.
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00:50:26
Was that her?
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00:50:27
Yes, she did.
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00:50:28
She did.
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00:50:28
Yeah, that it's actually getting more downloads than her podcast.
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00:50:31
And that's the thing is it sounds so weird, but a lot of discovery happens over on YouTube for podcasts.
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00:50:38
And I mean, Tom Webster at one time was saying that there's more listens on like YouTube than Apple,
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00:50:45
Apple podcasts or something like that, because there's no way to track it.
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00:50:49
Like it's not until they started doing this podcasting thing is hard to track.
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00:50:52
So, yeah, I think a lot of discovery is happening over on YouTube and that's awesome.
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00:50:57
Yeah, yeah.
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00:50:58
And yeah, it just goes back to if you've got a podcast, why not create some video for it?
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00:51:03
I mean, even if it's just doing shorts or, you know, taking five minutes out of it.
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00:51:08
And like, you know, here's the highlight.
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00:51:09
Chris has done that with some of our previous episodes where he'll just do kind of like a highlight.
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00:51:13
We're like, here's five minutes where we're like talking with Kelly Roach.
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00:51:17
And if you want to watch the full episode, this is where you go.
Speaker:
00:51:19
I think that in and of itself is a great way to take your video and drive more traffic.
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00:51:25
And I know Megan Powers is here and she's done like live video and podcasting for years, too.
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00:51:31
It's that consistency. It really is.
Speaker:
00:51:33
And it's hard. It's hard doing one.
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00:51:34
It's not easy. Or like you said, everybody would be doing it.
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00:51:38
But once you get in that groove, you mean I just I don't know anybody who's been consistent
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00:51:44
and not seen some sort of benefit out of it.
Speaker:
00:51:46
I just don't think somebody who's been consistent and doesn't give up.
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00:51:50
There's always some benefit that happens at the end.
Speaker:
00:51:55
Yeah, I mean, part of it is just getting better.
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00:51:57
Just the reps, right?
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00:51:58
You don't go to the gym once and come back shredded.
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00:52:00
You got to you got to keep going, keep going, keep going.
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00:52:03
And, you know, and that makes me like I need to go to the gym now.
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00:52:08
I'm glad I mentioned that.
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00:52:10
I used to lift weights, but they're so heavy.
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00:52:13
We waited all show for the best dad joke and we got it.
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00:52:16
That's right.
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00:52:17
Ladies and gentlemen, Jeff C.
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00:52:19
Dot com is where you go to see the headbeard of social media news live.
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00:52:25
Make sure you go and watch, follow, subscribe social media news live.
Speaker:
00:52:29
And the D script one on one course is launching soon.
Speaker:
00:52:34
I signed up.
Speaker:
00:52:36
I know that, you know, there are a ton of people out there who are watching.
Speaker:
00:52:40
You know, there are a ton of people that can't wait for for this.
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00:52:44
Me being one of them, because I'm always asking Jeff, hey, what do you do?
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00:52:48
What do you do?
Speaker:
00:52:48
And finally, I'm like, I'm done bugging him.
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00:52:50
I'm just going to get the course.
Speaker:
00:52:52
I'm going to get it soup to nuts.
Speaker:
00:52:53
And I'm not going to quit bugging Jeff C.
Speaker:
00:52:55
So Jeff C. Dot com slash D script one on one.
Speaker:
00:52:59
For those that are listening on the podcast, we'll put the link in the show notes as well.
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00:53:04
Jeff, man, this has been even more awesome than I thought it would be.
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00:53:10
Anything else do we need to talk about the E cam camp that's coming up?
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00:53:14
Oh, that's that. Yeah.
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00:53:15
So that's coming up in October.
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00:53:17
That'll be fun. They're having a creator camp.
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00:53:19
They are limiting seats.
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00:53:20
So if you haven't got one, make sure you guys go do that.
Speaker:
00:53:22
It's going to be set up such a cool way that I'm so excited.
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00:53:25
It's actually like a summer camp like Leslie.
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00:53:27
Samuels is the camp director.
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00:53:29
I'm one of the camp counselors and I'm going to be taking people around
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00:53:33
to different stations where they're going to be learning podcasting, live video,
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00:53:37
all sorts of cool skills.
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00:53:39
And it's going to be I think it's north of Boston.
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00:53:42
So I've never been in that area.
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00:53:43
So I'm stoked. I think Jim is going to be there as well.
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00:53:47
So it's going to be fun.
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00:53:48
So I don't know.
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00:53:51
I just go to E cams channel.
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00:53:52
You'll see it there. E cam with two Ems.
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00:53:55
Yeah, I know they were definitely it was getting very close to all the seats being full.
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00:54:00
And so you definitely want to do that.
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00:54:02
Now, I don't know.
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00:54:03
I'm I'm a little worried that I could get in trouble with the camp counselor
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00:54:06
and I might get put under tension, but I'll try not to.
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00:54:09
I don't know what we'll do.
Speaker:
00:54:10
We'll probably what is it?
Speaker:
00:54:11
Run your underwear up the flagpole.
Speaker:
00:54:12
Is that what they used to do?
Speaker:
00:54:15
OK, you had me at the soggy mustache.
Speaker:
00:54:18
And now we're running underwear up a flagpole.
Speaker:
00:54:21
I mean, this show is going on salesman every time.
Speaker:
00:54:25
Megan says they do one or every other one live on making a marketer,
Speaker:
00:54:30
but they she needs a VA to help me repurpose.
Speaker:
00:54:34
I have suggestions for you, Megan.
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00:54:36
So in case you DM me if you're looking for for VAs,
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00:54:42
I think I think we all have VAs here.
Speaker:
00:54:44
So but mine's better than yours.
Speaker:
00:54:47
No, it's my daughter. You can't beat that.
Speaker:
00:54:49
I mean, it's true. Oh, God.
Speaker:
00:54:52
You're lucky your daughter actually is willing to do the work.
Speaker:
00:54:54
That's that's that's what she's good.
Speaker:
00:54:57
No, it tends to be the problem when you try to get your kids
Speaker:
00:55:00
because you're their parent.
Speaker:
00:55:01
They're like, oh, you really want that by this deadline.
Speaker:
00:55:05
But she's charging me a pretty penny.
Speaker:
00:55:06
So I'll take that. Oh, there you go.
Speaker:
00:55:09
Yeah, Megan, I'm not sure, but I might be
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00:55:13
at podcast movement.
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00:55:15
And I believe you guys are definitely going right.
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00:55:18
I have a ticket.
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00:55:20
I think it's definitely maybe at the moment.
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00:55:24
We were talking about that yesterday because, yes, since they
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00:55:27
since they didn't pick us to be on the stage, we're debating it.
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00:55:31
Yeah, you know, it does come down to and that's the other thing.
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00:55:34
When you have a live show is like, I am there for my audience each week.
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00:55:37
So even if I'm not doing a show, what I usually have done before is pre record it.
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00:55:41
But I don't like to do that too often.
Speaker:
00:55:42
But I mean, that's the thing you got to think about.
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00:55:44
Like when I travel, I've done shows from the hotel room before.
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00:55:48
But you always be there for your audience.
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00:55:50
So that's important, too.
Speaker:
00:55:52
Yeah. Jenny loves your jokes, Jeff.
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00:55:54
So you do have one fan.
Speaker:
00:55:57
One person, one person who likes my my dad jokes.
Speaker:
00:56:01
Yeah, I can relate.
Speaker:
00:56:02
I can relate to the dad jokes.
Speaker:
00:56:03
So thank you. Awesome.
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00:56:05
Well, thank you, Jeff.
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00:56:06
And thank you, everyone who has joined us today.
Speaker:
00:56:09
Jenny, Megan Ross as Catherine.
Speaker:
00:56:12
Thank you for, man, amazing contributions from from all of you.
Speaker:
00:56:16
If I forgot anyone, Denise,
Speaker:
00:56:19
thanks for joining us and make sure you go and follow Jeff.
Speaker:
00:56:23
See Jeff.
Speaker:
00:56:25
See dot com social media news live as well as the new
Speaker:
00:56:29
Descript course and all of the things.
Speaker:
00:56:32
And as always, don't fear the beer.
Speaker:
00:56:35
Thanks for listening to Dealcasters.
Speaker:
00:56:37
Congratulations. You've taken another step forward in your content creation journey.
Speaker:
00:56:43
Please don't forget to hit the subscribe or follow button here
Speaker:
00:56:46
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Speaker:
00:56:52
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Speaker:
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Speaker:
00:57:07
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Speaker:
00:57:12
If you have questions about this episode or have something you want us to review,
Speaker:
00:57:17
you can also email us at Dealcasters at Dealcasters dot live.
Speaker:
00:57:22
Thanks again for listening.
00:00:00
Would you please welcome the head beard of a social media news live and he's Jeff C.
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00:00:06
You're not.
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00:00:07
Please welcome Mr. Jeff C. How are you, sir?
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00:00:11
Thank you so much for having me.
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00:00:13
Oh my gosh.
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00:00:14
Ladies and gentlemen, the beautiful, gorgeous gentleman in the center of your screen does
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00:00:18
a lot of things.
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00:00:21
And one of the, one of the things that I really enjoy about Jeff C. is the way he orchestrates
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00:00:29
a live show and a podcast and really kind of takes it as the center of one thing and
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00:00:35
then pulls it apart and turns it into like hundreds of other things.
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00:00:40
And, you know, we, we try to do, we try to emulate a lot of things with content creators
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00:00:46
that we admire, Jeff being one of them.
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00:00:48
And so having him on our show for the second time is, is something that I'm, I'm stoked
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00:00:56
about.
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00:00:57
Jeff, I know you're, you're, you're starting a course for people for Descript to learn
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00:01:02
Descript, sort of a one-on-one, a one-oh-one I should say.
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00:01:07
And you know, really kind of like a beginner type of deal, right?
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00:01:12
And I think you being someone that has started live streaming before the webcam was even
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00:01:18
invented and, and doing this for so long, sometimes you forget, right?
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00:01:24
There's this thing called a curse of knowledge where you, you, you have all of this technique
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00:01:30
and all of this, you know, all this stuff that you've done over the years and you just
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00:01:33
kind of assume everybody knows everything.
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00:01:37
And you know, now you're in this situation where you're years along and there has been
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00:01:42
changes, but there's some things that really haven't changed about live streaming and putting
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00:01:47
together a show and putting it together a podcast.
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00:01:50
So someone who is just getting into this thing and they see all of this stuff and they
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00:01:55
see what Jeff C's doing, what Monty Weaver's doing, what Jim Fuse is doing, what all these
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00:01:58
people are doing, Ross Brand is now in the, in the, in the chat on, on Facebook as well.
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00:02:04
So when we put aside the curse of knowledge and we say to someone, hey, here's where you
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00:02:12
start.
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00:02:13
Here's, here's where you start.
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00:02:15
Here's the first thing you need to think about doing before you put together the Jeff C tree
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00:02:21
you got to start with these seeds.
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00:02:22
What would that be?
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00:02:25
Just so I, so I, you know, I talk about Google plus a lot, but I also talk about on my show
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00:02:30
is Lou Mungiello and momentum.
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00:02:32
And I have this on my desk.
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00:02:33
He gives this little challenge coin when you, when you go to his conference and I've been
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00:02:36
lucky enough to speak there a couple, a couple of times, but on the back of it, it says this
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00:02:41
little quote, it says the way to get started is to quit talking and begin doing.
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00:02:46
And that's by Walt Disney.
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00:02:48
That's one of the things that I think that, you know, we can get hung up on gear and I
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00:02:53
know I did nothing.
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00:02:55
You know, you want to wait till everything's perfect.
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00:02:56
You got enough time and all that stuff.
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00:02:59
You just got to do it.
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00:03:00
Like even if you just, I mean, there's nothing wrong.
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00:03:02
Just start with your phone.
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00:03:03
Like, I wish I would have started a long time ago.
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00:03:06
So I think that's the biggest thing is just do it.
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00:03:09
Turn on the camera.
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00:03:10
Other things you're going to have to decide on what kind of show you're going to want
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00:03:13
to do.
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00:03:14
And that's just doing research.
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00:03:16
I typically like to do what you guys do is an interview show.
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00:03:20
I love doing interview shows or having somebody with me.
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00:03:22
Like when, when I've done shows, I've always had either people on there with me or when
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00:03:27
we first started social media is live.
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00:03:29
I had a gray stuffy as my cohost.
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00:03:31
We left another program and came and started doing our own.
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00:03:34
And so having that together where we can bounce back and forth when you're producing a show,
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00:03:39
it gives you a little bit of wiggle room.
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00:03:41
Like when you put me up full screen, you can look ahead at the comments and you can, you
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00:03:45
know, Jim's talking, you can be like making sure the stream is still going out and all
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00:03:49
that stuff.
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00:03:50
So that's the kind of show I like to do.
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00:03:51
Some people like to do like solo shows.
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00:03:53
Like you mentioned, Kurt Nuget, he does a solo show where he gets up and talks a lot
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00:03:57
of time and teaches.
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00:04:00
Bradley teaches is another one.
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00:04:02
Marshall Fox, who I'm going to have on my show tomorrow, does the same thing.
Speaker:
00:04:06
He teaches, you know, he teaches live.
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00:04:08
That's fine if you want to do it for me.
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00:04:09
You just got to figure out what kind of show you want to do.
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00:04:11
So do research and then just study.
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00:04:14
Like if you're doing an interview show, I mean, I have had the best interviewer of all
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00:04:19
time in my opinion is Johnny Carson.
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00:04:21
And so there's a channel for free you can watch.
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00:04:23
That's all just Johnny Carson.
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00:04:25
And look how he asks questions.
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00:04:27
Look how he makes it entertaining.
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00:04:28
Look how he handles things when they don't go right, because they didn't go right a lot
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00:04:32
of times.
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00:04:33
Yep.
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00:04:34
And, you know, even today, you know, watch the late night hosts, how they're asking questions,
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00:04:38
the way they're bouncing things up.
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00:04:40
I know when I started social media news live, I looked at how you guys were doing things.
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00:04:45
I looked at your branding, how you were doing it, how you're doing the pattern interrupt
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00:04:49
on your short form stuff.
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00:04:50
So you want to do a lot of study in.
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00:04:53
Just don't click a button and go live, but study the things that then the people study
Speaker:
00:04:58
the people that you want to be like, you don't want to rip them off, but you want to study
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00:05:02
those.
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00:05:03
Like I really wanted to do better at community.
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00:05:05
So I jumped in to lose group, which is all about community.
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00:05:08
He does it better than anybody I have known.
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00:05:11
E cams, their community is amazing the way they foster community.
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00:05:15
Most of the people they have working for them started in the community.
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00:05:18
So those are kind of the things that I would say, you know, do research, just do it, just
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00:05:22
go live, break things, and then just keep going and be consistent.
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00:05:29
Break things, break things.
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00:05:30
Catherine Lang, I don't even know how to pronounce this person's name, but every day you put
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00:05:36
you will be more or less of something else.
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00:05:39
It will never be perfect, but you'll never get closer to perfect until you start.
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00:05:44
That's great.
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00:05:45
That's great.
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00:05:46
Yeah.
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00:05:47
What another quote that I love is by John a Cuffee says, like, um, what is it?
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00:05:51
Uh, 8% and 80% perfect and shared with the world always changes more lives than 100%
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00:05:57
perfect and stuck in your head.
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00:05:59
So that's one of the things I really like.
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00:06:01
Yeah.
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00:06:02
I think you said something early there, Jeff.
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00:06:04
You talked about, you know, you prefer a show to where you've got somebody else to bounce
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00:06:09
some things off of and, you know, that's, that's what the show is, you know, and, and
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00:06:15
Jim has another show that he does with, uh, with Tim zone.
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00:06:19
Typically, I know Tim took the last month or so off, but you know, it's one of those
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00:06:24
things where if you just go solo, that is, that can be very, especially for someone who's
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00:06:30
just starting out, that is super, super intimidating.
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00:06:34
So it was one of those things where I think right now I could go solo and, and kind of
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00:06:40
work my way through it, I guess.
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00:06:42
But Jim and I, when we decided we wanted to do this show, you know, being able to work
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00:06:47
together and surround yourself with another person or other people who can help you through
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00:06:52
that, who can help sharpen the irons and, and just kind of like, you know, be honest
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00:06:57
with each other too.
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00:06:58
I think this is, don't you think it's important that you surround yourself with someone that's
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00:07:02
not just going to tell you what you want to know?
Speaker:
00:07:05
Yeah, I should say I got some, I have a lot of friends that'll, they'll just tell me like,
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00:07:09
no, that's stupid.
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00:07:10
No, that color looks bad.
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00:07:12
That's that color for you.
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00:07:13
That logo.
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00:07:14
No, don't talk about Eric Fisher that way.
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00:07:16
Yeah, that's such, you know, and I tell this story in one of my talks where when I was
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00:07:21
first doing the Manly Pinterest tips and I had it as a, it's, it's got my beard on it's
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00:07:26
an old, it's an old one, but I use it for my podcast and it, um, it was blue, but it
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00:07:32
was like, if you were slowly choking a Smurf, it'd be that kind of color.
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00:07:35
It was horrible and hideous.
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00:07:37
And my friend, at least I said it to her and I, my friend, Lisa Meredith says, no, that's
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00:07:41
horrible.
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00:07:42
You can't use that.
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00:07:43
I'm like, okay.
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00:07:44
And so having those types of friends, yes, you're right.
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00:07:46
It's very, very important that, you know, you have those types of people who will speak
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00:07:51
truth when it sucks.
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00:07:52
The other thing I would say is, is practice.
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00:07:55
Like there's a lot of people who I would go like, they practice like what button to press.
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00:08:00
I would practice like, because there's so many things to do and it's easy to be overwhelmed
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00:08:05
when you finally hit that live button is I would sit there and practice putting, you
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00:08:10
know, pushing the buttons.
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00:08:11
And I have a way I set up my, my stream deck that I can almost do it without looking at
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00:08:16
it anymore, but practice, bring up those lower thirds or switching cameras.
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00:08:20
Like Chris just did practice that you can go live in a private Facebook group and see
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00:08:25
how it looks later.
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00:08:26
I would practice.
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00:08:27
I would sit there and practice and think about, okay, if my internet connection dies, what
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00:08:32
am I going to do?
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00:08:33
Because it will happen.
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00:08:34
I mean, it will.
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00:08:35
It's just things are, I'd tell another story where the, I mean, I had cashed in all my,
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00:08:40
it was way back in the beginning in the Google plus days drink that I cashed in.
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00:08:46
It was my first big guest and I got Guy Kawasaki.
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00:08:49
He didn't know me at all.
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00:08:50
Right?
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00:08:51
At all.
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00:08:52
And so I just, I had got everything ready.
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00:08:55
I was all set.
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00:08:56
It was like my first solo show.
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00:08:57
Like it was the first time I did, I think Manly Pinchers Tips by myself.
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00:09:01
And I had a water bottle and it was one of those, this isn't it, but it was a plastic
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00:09:05
one and I had, he was in the green room and I'm getting ready to go live and I went and
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00:09:10
hit the side of my desk with it and the whole bottom fell out.
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00:09:14
And so my entire, all this ice water drained into my crotch and hey, we're live, cave,
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00:09:21
you know?
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00:09:22
And so I'm doing the entire show with ice water underpants.
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00:09:26
And so it was just, it was, I was very alert, but those things will happen.
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00:09:33
They will happen and you need to be prepared for it because, you know, and once so many
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00:09:39
bad things have happened to you, nothing really phases you anymore.
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00:09:42
Like I have lost power, like complete power.
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00:09:45
You know, the alarms are going off and I knew what to do.
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00:09:48
I knew how to restart the show, get a new key, you know, and not panic and know that
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00:09:53
you are going to panic the first couple of times it happens.
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00:09:55
You are, you're going to just, oh my gosh, what happened?
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00:09:58
I lost my guess, you know, and you'll learn how to go on without a guess because I've
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00:10:03
had to before as well.
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00:10:04
So it's just,
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00:10:05
Yeah, that reminds me and Chris probably remembers New Year's, like the New Year's 2023 show
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00:10:12
for the Tim and Jim show.
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00:10:13
I was producing and had not thought to like, Oh, Tim should be in as well.
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00:10:18
And we had like a, just a quick power surge and Troy Sandage was like big on screen and
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00:10:23
everybody else is small and my internet and everything is out and not like I'm trying
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00:10:27
to reboot.
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00:10:28
I have no way to call anybody for like a few minutes.
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00:10:30
And so I finally, you know, got back up probably, I don't know, it seemed like forever, maybe
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00:10:36
it was 10 minutes, but it's just that whole thing of, or at least I don't think anybody
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00:10:40
panicked.
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00:10:42
I'm like the next person to speak.
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00:10:43
But what I did do is I was like, all right, I went and bought these like surge protectors
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00:10:49
that run a battery and I put it on all my stuff.
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00:10:52
So even at a minimum, my internet and everything will run for a few minutes if something like
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00:10:57
that were to happen again, because you just, you know, you just never know.
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00:11:01
And so you learn these things.
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00:11:02
Is that surge protector available in the carousel on Amazon right now?
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00:11:07
Maybe we should add it.
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00:11:08
It should.
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00:11:09
Right down here.
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00:11:10
Get it everyone.
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00:11:11
So another piece of advice that I would say, and it's not one that I don't think a lot
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00:11:15
of people think about, but anytime your camera is on, act like it's live because somebody
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00:11:23
can be recording it or you can actually be, so it comes from a story I had a friend of
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00:11:28
mine on, they were co-hosting and the show's over.
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00:11:31
Thanks everybody.
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00:11:32
Appreciate you, you know, share it out to everybody.
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00:11:34
And then I said, okay, the show's over and we start talking and we started talking smack
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00:11:38
about somebody that we shouldn't have.
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00:11:41
And, and it was like, and we were doing it for like 15 minutes, like, and then somebody,
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00:11:47
I saw a comment comes on like, Hey, do you guys know you're still alive?
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00:11:51
I'm like, holy crap.
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00:11:53
So I was able to get it and pull it down really quickly.
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00:11:55
And that person we were talking smack about never found out, but always treat your live
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00:12:02
when you're talking to somebody like pre-show or after the show, always treat it like you're
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00:12:07
going out to everyone.
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00:12:09
So just from, and don't talk smack about people.
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00:12:12
That's just not nice.
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00:12:13
Yes, that should, that should.
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00:12:15
Yeah.
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00:12:16
I mean, that's, that's search your right there.
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00:12:18
Right.
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00:12:19
Yeah.
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00:12:20
So Catherine says once everything that could go wrong has gone wrong, you don't worry when
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00:12:24
something goes wrong.
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00:12:26
That's good.
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00:12:27
I like that.
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00:12:28
Yeah.
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00:12:29
And usually when something goes wrong and you're freaking out, it's not the end of the world
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00:12:32
either.
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00:12:33
Like you're gonna, you're not gonna die if your power goes out and your live stream goes
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00:12:38
down.
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00:12:39
No, you're not.
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00:12:40
You're not gonna die.
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00:12:41
Denise says you need a surge pants protector.
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00:12:44
Okay.
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00:12:45
We'll add that to the carousel.
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00:12:46
I just need one normally.
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00:12:47
I think it's the brand name is called depends.
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00:12:49
I just wear them all the time now.
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00:12:53
And so Ross brand locked himself out before a show and had to break in to get to the show
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00:13:02
on time.
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00:13:03
That's an amazing story.
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00:13:05
Wow.
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00:13:06
That's funny.
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00:13:08
Ross crawling through a window trying to get to his live show.
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00:13:11
That just is funny.
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00:13:13
Powers of marketing in the house.
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00:13:15
Megan Powers, thanks for joining us over on the YouTubes.
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00:13:19
And if anyone's joining us from any of the other places, it's fine.
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00:13:23
Hang out there if you want.
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00:13:24
But if you want to come over to Amazon, just go to dealcasters.live.
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00:13:28
And speaking of Amazon, Jeff, social media news live as long as I think that's still
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00:13:32
the name.
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00:13:33
It's strange.
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00:13:34
As soon as I get all the assets together, you know how that is.
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00:13:39
When you're trained to change something and doing a little bit of rebrand, same kind of
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00:13:42
show, same kind of flow.
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00:13:44
But we are going to change the brand.
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00:13:46
It needs a refresh.
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00:13:47
So that's what I'm doing.
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00:13:49
I've said this before and I meet it and you know it.
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00:13:51
I think it's my favorite show.
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00:13:57
My favorite live show on the Internet.
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00:13:59
It really it is.
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00:14:00
And it's and there's a lot of different reasons.
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00:14:02
It's not just because, you know, I sort of know you and we've seen each other at conferences
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00:14:08
and have sort of that social media connection and all of that stuff.
Speaker:
00:14:13
But I think the show is really, really interesting and it helps me and it serves me.
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00:14:18
And I think when we talk about people that, you know, just need to get started like you're
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00:14:23
talking about, I think one of the other things you got to realize is you got to know who
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00:14:27
you're talking to.
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00:14:29
When you know who you're talking to, then you know the kind of people you can bring
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00:14:32
on as guests because those people will help you to help them, to help the people that
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00:14:38
have issues.
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00:14:39
There's lots of times you'll have a guest on the tell me again, the guy who does Magi.
Speaker:
00:14:44
Oh, Dustin.
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00:14:46
Yeah.
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00:14:47
And like all the stuff that, you know, all of your guests talk about are it's like sometimes
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00:14:55
It doesn't relate specifically to me because it may be like a social media platform that
Speaker:
00:15:00
I don't do, but they have elements that are evergreen across multiple platforms.
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00:15:06
It's maybe specific related to Instagram or maybe specific related to Pinterest or specific
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00:15:11
related to creating a course or something like that.
Speaker:
00:15:14
But there's always some really interesting things that you can pull out and you do a
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00:15:18
really good job of including the community.
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00:15:24
How would you work with or, you know, kind of tell somebody who's getting started?
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00:15:29
What are some key sort of tactical things that you could do when you're putting together
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00:15:34
a show like you do in order to pull in that community?
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00:15:38
So one of the things that I try to be really, I just built this kind of my core strategy
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00:15:44
is like, it's not about me.
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00:15:46
I mean, and I hope that people can see that I am so excited.
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00:15:50
I mean, Friday is my favorite day because I get to talk to people and bring people in
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00:15:55
and introduce new people to my audience.
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00:15:58
And I love it because I get to just talk with them.
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00:16:01
And I luckily that people think that the questions I ask are something that they find interesting
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00:16:06
because I really enjoy it.
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00:16:09
But I make it about my guests.
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00:16:11
It is always about my guests.
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00:16:13
In fact, if you look at my repurpose, which I do a lot of repurposing of my show, I'm
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00:16:17
not really on it.
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00:16:19
It's usually a question that they are answering.
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00:16:21
And to me, what that does, it lets me get really great guests because they know that
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00:16:27
it's not about me.
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00:16:28
It's about me.
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00:16:29
It'll be their show and I'm focused on them.
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00:16:31
And I repurpose it a ton.
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00:16:34
And that also, I don't have a hard time getting guests because they know it's going to be
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00:16:38
about them.
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00:16:39
We've all seen those shows that you can tell that the host is just waiting for the guests
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00:16:44
to stop talking so they can talk.
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00:16:47
So they can pitch their services or whatever, or always bring it back to them.
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00:16:51
I really don't want that at all.
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00:16:54
And you mentioned the community and we have such a great community over there.
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00:17:00
So I have three sections to my show most every time.
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00:17:04
And I have five questions that I come up before the show that I send to my guests for each
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00:17:08
of those sections.
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00:17:09
But I tell my guests, we may not get to any of these or it might bounce around because
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00:17:15
I will pull in my community's comments before I'll go to my questions because I want it
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00:17:21
to be about the community.
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00:17:22
And in fact, what I've done, and this is one of the things we kind of talked about earlier
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00:17:25
about being able to switch and having a partner so you can bounce around and kind of keep
Speaker:
00:17:30
things going, is that if there's a question that I was going to ask but I see that my
Speaker:
00:17:36
community has asked something similar, I'll pull that one in instead and not ask mine
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00:17:42
because I want it to be their avatar on screen.
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00:17:45
I want it to be their comment.
Speaker:
00:17:47
People don't realize how I think people will wait to the end of the show because they won't
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00:17:52
have a chance to have their question answered.
Speaker:
00:17:54
I think that's kind of a strategy you can use in your live show.
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00:17:57
They know that if they ask a question, I'm going to try to answer it.
Speaker:
00:18:00
I think it gets people coming back and people commenting.
Speaker:
00:18:03
And in fact, people will actually take screenshots of their question and post it to Instagram
Speaker:
00:18:10
or to the socials or to Twitter.
Speaker:
00:18:12
Gary Stockton does that all the time.
Speaker:
00:18:15
He'll take a screenshot of his question being asked or answered and then post it to different
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00:18:19
places.
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00:18:20
So it's just a cool thing.
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00:18:21
People love to see their face on screen and I try to do that as much as I can.
Speaker:
00:18:26
Now, Jeff, I remember like one of the first times I saw you speak, which was I believe
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00:18:31
2018 at Social Media Marketing World.
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00:18:34
You were talking at that point really about much more about like visual stuff, fonts and
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00:18:39
colors and that.
Speaker:
00:18:41
When did you like really get more into doing this video stuff?
Speaker:
00:18:45
You know, because I think one thing that I think is encouraging and I know Chris and
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00:18:48
I talk about this because Chris hasn't like, which people may not believe, Chris hasn't
Speaker:
00:18:53
been a video editor all of his life.
Speaker:
00:18:55
He's just put the work in.
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00:18:56
And I think you as well.
Speaker:
00:18:58
I mean, when did you really kind of fall in love with this idea of creating or I guess
Speaker:
00:19:03
doing video editing?
Speaker:
00:19:04
So I've been doing video editing since like that's the first thing I started with my company.
Speaker:
00:19:09
I was doing corporate videos back with the mini DV tapes.
Speaker:
00:19:12
Remember those?
Speaker:
00:19:13
Oh my gosh.
Speaker:
00:19:14
Before even solid state drives.
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00:19:16
Yeah.
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00:19:17
So I was doing it with that.
Speaker:
00:19:18
I had like I would one of my services that I would offer was the remember the CD-ROM
Speaker:
00:19:23
business cards that you could have like your business card and you would give it to people
Speaker:
00:19:27
and it would spin in the disk and then make a presentation.
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00:19:29
So I would do those.
Speaker:
00:19:30
I actually had a machine, a robotic machine that would take it and duplicate it and then
Speaker:
00:19:34
print it.
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00:19:35
You know, so I did that for a while.
Speaker:
00:19:37
I think I've been doing video since like Premiere 2 came out.
Speaker:
00:19:41
I mean, I remember when I got a big brick of a hard drive and it was like 380 megs and
Speaker:
00:19:46
I was like, yes, I'll never need it and any more space, you know.
Speaker:
00:19:52
And but that, of course, so I've been doing video for a long time.
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00:19:54
So it's always been part of my backbone.
Speaker:
00:19:56
And then when live video came out with like Google Hangouts on air and I don't know why
Speaker:
00:20:03
they dropped the ball on that because they were, you know, you had comment tracker, you
Speaker:
00:20:06
could bring in comments back then.
Speaker:
00:20:09
And so having that engagement, one, I'm just kind of lazy.
Speaker:
00:20:13
And if you do video, you have all this stuff that you can repurpose afterwards.
Speaker:
00:20:17
Like you have a podcast, you can have a blog post, you can have all these clips now on
Speaker:
00:20:19
social media.
Speaker:
00:20:20
So it's always kind of been kind of the backbone of it.
Speaker:
00:20:24
And I am not a trained designer.
Speaker:
00:20:26
When I worked for a company, there's a designer who kind of took me under his wing and he
Speaker:
00:20:31
was really good and taught me a lot of stuff.
Speaker:
00:20:32
And I'm still, I don't consider myself a designer at all, but I enjoy dabbling, I guess.
Speaker:
00:20:38
But I really like the visual aspect of everything video and then, you know, animation and all
Speaker:
00:20:44
sorts of all that kind of stuff is just always fascinating.
Speaker:
00:20:48
You know, and I'm going to kind of take a bit of a left turn here because it's just
Speaker:
00:20:53
this, this conversation reminds me because we're, we're going in the way back machine
Speaker:
00:20:57
and we're talking about floppy disks and all of that.
Speaker:
00:21:00
Google Plus.
Speaker:
00:21:01
Right.
Speaker:
00:21:02
Hang on.
Speaker:
00:21:03
Let me take another drink here.
Speaker:
00:21:04
Google Plus tastes, tastes goes down, goes down nice.
Speaker:
00:21:12
So the future and it, you know, I mean, the latest, I don't know if you saw the TikTok
Speaker:
00:21:21
of Mike Alton on the Agora Pulse thing and it's this AI TikTok that they did and it's
Speaker:
00:21:26
fantastic.
Speaker:
00:21:28
So shout out to the Agora Pulse team for putting that thing.
Speaker:
00:21:31
But like, there's just so much right now, this booming, you know, just slap AI, slap
Speaker:
00:21:37
that sticker on everything.
Speaker:
00:21:39
It's like, it's like, you remember when albums were coming out and they'd slap the parental
Speaker:
00:21:43
advisory thing on it and that it sold more because it had the parental, now just slap
Speaker:
00:21:48
the AI onto anything.
Speaker:
00:21:49
Oh, this is AI.
Speaker:
00:21:50
That's like, well, it didn't used to be, but we're calling it that.
Speaker:
00:21:54
But anyway, I think, you know, you were on Ian Anderson, Grey's show recently and they
Speaker:
00:22:00
were talking about the future of live streaming and it relates to the community aspect of
Speaker:
00:22:07
what we talked about earlier.
Speaker:
00:22:08
And I wanted to really kind of let you kind of speak to that because I think we're all
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00:22:14
just super nerdy about everything.
Speaker:
00:22:16
Descript and all of these AI tools and chat GPT and we're using all the things.
Speaker:
00:22:22
But there's a lot of things that I think related to the future that don't have to do with AI
Speaker:
00:22:27
that AI can't do.
Speaker:
00:22:28
And I wanted to kind of like get your take on the future as it relates to AI and video
Speaker:
00:22:34
and live streaming.
Speaker:
00:22:35
Yeah.
Speaker:
00:22:36
So first of all, I agree with you with AI being slapped on everything.
Speaker:
00:22:39
You know, my Instapod is going to have AI enabled.
Speaker:
00:22:43
You know, like they have Wi-Fi on your fridge now.
Speaker:
00:22:45
And I mean, it'll cover AI refrigerators.
Speaker:
00:22:50
So the I am excited.
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00:22:54
One there's a couple of reasons for AI.
Speaker:
00:22:56
I mean, I know it's scary.
Speaker:
00:22:58
Like if I was a copywriter or even an agency, I'd be a little nervous because it is replacing
Speaker:
00:23:03
it's going to replace some jobs and it's not.
Speaker:
00:23:05
I mean, as of now, I mean, humans are better, right?
Speaker:
00:23:08
But the sad thing is companies will do like if it's okay and I don't have to hire somebody,
Speaker:
00:23:14
that'll work.
Speaker:
00:23:15
I mean, that's just the way a lot of companies operate.
Speaker:
00:23:20
And I can see that's going to replace a lot of, you know, even social media managers,
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00:23:24
even stuff that I have done in the past, I think it's going to be replaceable.
Speaker:
00:23:28
But for live video, I think it's going to really drive people to this stuff because
Speaker:
00:23:35
for one, when they see the written word, they're going to be like, okay, it says it's not AI,
Speaker:
00:23:40
but I don't know if I believe it or not.
Speaker:
00:23:43
I don't know if I can trust the written word as much as I used to like blog posts and stuff
Speaker:
00:23:46
like that.
Speaker:
00:23:47
Plus it can be churned out.
Speaker:
00:23:49
I mean, at just crazy rates right now.
Speaker:
00:23:51
So I think people are going to be hungry for live video, especially for the community aspect
Speaker:
00:23:57
of it because one, loneliness is at an epidemic.
Speaker:
00:24:01
I mean, the Surgeon General even said something that released I think last month about it.
Speaker:
00:24:05
And there's nothing, AI cannot replace me going in and going, Ross, I would love to
Speaker:
00:24:10
have seen you locked out and the panic on your face on your show.
Speaker:
00:24:14
And AI can't interact with the audience.
Speaker:
00:24:16
I don't think it can ever do it to the way, you know, you might be having an avatar up
Speaker:
00:24:21
there and you might be able to type something in and it might be able to read it back in
Speaker:
00:24:23
a realistic way.
Speaker:
00:24:25
But the interaction that we have and like we have is between you and Chris and I, that
Speaker:
00:24:32
can't be, that just can't happen.
Speaker:
00:24:35
You know, inside jokes, it's not going to know that our Google plus inside joke.
Speaker:
00:24:39
So I just really think that people are going to be hungry for it and being able to engage
Speaker:
00:24:43
in ways and be able to trust it.
Speaker:
00:24:44
Like, who's going to AI this really?
Speaker:
00:24:47
I mean, it's this weird look.
Speaker:
00:24:49
I mean, no one's going to do that.
Speaker:
00:24:50
So, I mean, it's just, it's going to be real.
Speaker:
00:24:54
And I think people are going to hunger for the realness of conversations like this, interacting
Speaker:
00:25:00
with the audience in ways that we, I mean, this, it's just amazing to me that this tool
Speaker:
00:25:05
that we have now that we can go live and reach everywhere across the globe and talk to people.
Speaker:
00:25:13
That's amazing.
Speaker:
00:25:14
And people don't, we just go, oh, it's live video.
Speaker:
00:25:16
Like this, I would have killed for this when I would have started out.
Speaker:
00:25:19
Right.
Speaker:
00:25:20
And then now we have this opportunity.
Speaker:
00:25:22
And I think businesses are going to have to embrace it if they want to have a community
Speaker:
00:25:27
and reach out to, you know, clients and leads.
Speaker:
00:25:30
Jeff, Roberto Blake has said some stuff recently that is interesting.
Speaker:
00:25:35
He actually thinks, and I think it's more his opinion, it's not necessarily something
Speaker:
00:25:39
YouTube saying that actually like longer live streams are even going to do better.
Speaker:
00:25:44
Like people are going to want to jump on these three, four hour live streams.
Speaker:
00:25:48
And maybe that's the case because to your point, right, people want to have that interaction.
Speaker:
00:25:53
What do you think about that?
Speaker:
00:25:55
So even doing stuff for my show tomorrow with Marshall Fox, where he teaches, he actually
Speaker:
00:26:01
does like live design, like he takes somebody's logo and revamps it live.
Speaker:
00:26:06
I can see that kind of stuff like training and like working through and letting people
Speaker:
00:26:11
see your process.
Speaker:
00:26:12
I think that's going to be really cool.
Speaker:
00:26:13
I think it's cool right now.
Speaker:
00:26:14
I mean, have people watch my me carve wood over on Amazon like, and they'll comment and
Speaker:
00:26:20
they like it.
Speaker:
00:26:21
And it's because they see that it's real, it's tangible.
Speaker:
00:26:24
And I guess it's a little bit relaxing for them.
Speaker:
00:26:26
So I think that brands that embrace this and embrace it first and build that community
Speaker:
00:26:32
now are going to be way ahead of the curve.
Speaker:
00:26:35
Yeah, I think it's about about using it creatively, right?
Speaker:
00:26:39
I just feel like, you know, I think about the way the music business went through the
Speaker:
00:26:44
ebbs and flows when I was a part of it.
Speaker:
00:26:47
And when digital music went nuts with with Napster, the companies like that I work for
Speaker:
00:26:54
for major record labels were like, listen, it's a lower quality file.
Speaker:
00:27:00
And people want to see the artwork and they want to listen to higher quality.
Speaker:
00:27:04
And I'm like, listen, the kids, they don't care.
Speaker:
00:27:07
They're trading their hard drives around.
Speaker:
00:27:09
It's just like and so like, it's a until people finally said, hey, this is what the people
Speaker:
00:27:17
want.
Speaker:
00:27:18
Then finally, the major labels were like, okay, we have to figure out a way to monetize
Speaker:
00:27:22
this.
Speaker:
00:27:23
And I think, you know, they went through a whole like, you know, there was a whole 10
Speaker:
00:27:27
years of ridiculousness until finally it was like, you know, we came out of it.
Speaker:
00:27:33
And I think with AI, everything is happening so quickly and there's so many things and
Speaker:
00:27:38
there's so much stuff happening.
Speaker:
00:27:39
It's just a matter of like, hang on and utilize it.
Speaker:
00:27:43
And if you are worried that you're going to get replaced by something, then start to figure
Speaker:
00:27:48
out how you're not going to get replaced.
Speaker:
00:27:50
I mean, and it's not because I don't think it's going anywhere but up at this point.
Speaker:
00:27:55
Yeah.
Speaker:
00:27:56
And I think it's going to make us be better storytellers.
Speaker:
00:27:58
I mean, the stuff that like Adobe is coming out with, like the wire removal and the the
Speaker:
00:28:02
content fill, the, you know, generated fill that you can do like an After Effects now
Speaker:
00:28:07
where you can remove things and it and it builds it for you.
Speaker:
00:28:11
And it's just amazing.
Speaker:
00:28:12
I think it's going to make us better storytellers.
Speaker:
00:28:14
Listen, things are going to change.
Speaker:
00:28:15
Right.
Speaker:
00:28:16
And I said this on Ian's show.
Speaker:
00:28:18
You don't have a lot of blacksmiths on corners anymore.
Speaker:
00:28:21
Right.
Speaker:
00:28:22
I mean, you still have blacksmiths, but there's not as many of them around.
Speaker:
00:28:25
And you know, I don't like change.
Speaker:
00:28:26
Really, I don't.
Speaker:
00:28:27
I mean, I want my Saturday morning cartoons back.
Speaker:
00:28:29
I really do.
Speaker:
00:28:30
Totally.
Speaker:
00:28:31
Pro wrestling on Saturday.
Speaker:
00:28:32
Yes.
Speaker:
00:28:33
I mean, just, but I mean, you have to embrace change, but you don't have to like it, you
Speaker:
00:28:37
know, and I compare it to like when you go to a family reunion and that aunt with the
Speaker:
00:28:42
soggy mustache comes and tries to kiss you.
Speaker:
00:28:44
Listen, you, you don't have to like it, but you still need to give Auntie a hug.
Speaker:
00:28:50
Right?
Speaker:
00:28:51
I mean, you still have to do it, but it's that kind of thing.
Speaker:
00:28:53
I mean, you have to, you do have to embrace change, but you don't.
Speaker:
00:28:58
I think, you know, the, the choking a Smurf, the, the depends with the word pictures, see
Speaker:
00:29:07
visual marketing.
Speaker:
00:29:08
That's what it is.
Speaker:
00:29:09
And now the aunt with the soggy mustache.
Speaker:
00:29:11
I mean, we all had one this time.
Speaker:
00:29:14
I mean, this, you know, it's trending on Twitter.
Speaker:
00:29:17
Hashtag soggy mustache.
Speaker:
00:29:22
Blab on steroids.
Speaker:
00:29:23
I see people still talk about blab because it was so community driven.
Speaker:
00:29:29
That's why people still talk about blab because it was all.
Speaker:
00:29:32
Ross was big on blab.
Speaker:
00:29:33
Yeah, he was big on blab.
Speaker:
00:29:36
Big on blab blabs.
Speaker:
00:29:37
There needs to be a t-shirt.
Speaker:
00:29:40
There's a lot for that.
Speaker:
00:29:43
Okay.
Speaker:
00:29:44
So you're, you're about to do this D script thing.
Speaker:
00:29:46
And I know you guys, you just rolled out of doing something with D script on Tim and Jim
Speaker:
00:29:53
shows.
Speaker:
00:29:54
We don't get too in depth.
Speaker:
00:29:55
And for those of you who are watching the Tim and Jim shows, another show that Dr.
Speaker:
00:30:00
Fuse does, and you got to check that out.
Speaker:
00:30:03
But D script is one tool.
Speaker:
00:30:05
I think that is essential is becoming sort of like the essential thing for podcasters,
Speaker:
00:30:10
right?
Speaker:
00:30:11
It's kind of like the essential tool because you can be simple with it.
Speaker:
00:30:15
It does like amazing and complicated things, but you can, but it feels like this is something
Speaker:
00:30:20
you can start and then eventually kind of grow into.
Speaker:
00:30:24
Are there any other tools, whether they're software or hardware related that you would
Speaker:
00:30:28
suggest to people who are, you know, not necessarily at, at your level, but you know, like, hey,
Speaker:
00:30:36
I'm looking to kind of level up a little bit and not, you know, maybe not necessarily.
Speaker:
00:30:39
I'm not talking about getting a more expensive microphone necessarily, but are there some
Speaker:
00:30:44
things that you feel like are important for people to kind of maybe check out?
Speaker:
00:30:49
So a couple things, one of the things when you're just as this is kind of basic, I think,
Speaker:
00:30:54
but a lot of times as content creators, one of the things that we miss out on is capturing
Speaker:
00:31:01
our ideas, right?
Speaker:
00:31:03
How many times have you had an idea in the shower and then you forgot about it or you,
Speaker:
00:31:07
you know, didn't write it down at night.
Speaker:
00:31:08
And so being able to capture those, I think that for me, when I was able to figure that
Speaker:
00:31:13
out and have a system for me where I didn't lose those ideas, that's huge for me.
Speaker:
00:31:18
So I use an app called Rome resource, Rome research.
Speaker:
00:31:23
And what it does is it's an app and it's also, but it lets me jot down ideas and tag them
Speaker:
00:31:27
really easily.
Speaker:
00:31:28
And so it actually puts them in a database and it works the way I think.
Speaker:
00:31:32
So I really like it.
Speaker:
00:31:33
Some people use notion of my friend, Eric Fisher had a guy on, I think it's Tiago Forte.
Speaker:
00:31:38
He did a book called Building a Second Brain.
Speaker:
00:31:41
Really, really good stuff.
Speaker:
00:31:42
I would suggest reading that because half of your problem is, will be coming with ideas
Speaker:
00:31:47
and not letting them go off into the ether and don't know what happened to that.
Speaker:
00:31:51
That's a huge problem for me.
Speaker:
00:31:53
Yes.
Speaker:
00:31:54
So being able to do that.
Speaker:
00:31:55
And plus I sleep better because I'm able to offload everything, know that it's captured
Speaker:
00:31:59
and I can return to it if I want.
Speaker:
00:32:01
So for me, that's a big, big thing.
Speaker:
00:32:03
The other tool for people who are wanting to create content, especially live video,
Speaker:
00:32:08
I just think, you know, I love Descript.
Speaker:
00:32:09
It does a lot of things, but I think you're going to have to get a professional video
Speaker:
00:32:16
editing software, non-linear editing tool.
Speaker:
00:32:18
I know Chris, you use Final Cut Pro, which is a great one.
Speaker:
00:32:22
I use Premiere.
Speaker:
00:32:23
I've been using it for ages.
Speaker:
00:32:24
A DaVinci Resolve is actually free, but it's really, really powerful.
Speaker:
00:32:29
So I would get one of those three if you're going to dive into this because sometimes
Speaker:
00:32:32
you just need to be able to do that things.
Speaker:
00:32:35
And plus there's so much stock stuff that you can get for like creating titles and lower
Speaker:
00:32:40
thirds that are already put together that you can just drop in and do it really quickly
Speaker:
00:32:45
and not have to learn how to adjust the kerning on your text to make it go, you know, it's
Speaker:
00:32:49
already done for you.
Speaker:
00:32:51
So a professional system like Final Cut, Premiere, DaVinci Resolve, I would suggest.
Speaker:
00:32:58
And I would learn some, I think text based editing is here to stay.
Speaker:
00:33:02
I still think there's going to be a use case for the things I just mentioned, but even
Speaker:
00:33:08
Adobe has embraced text based editing inside of Premiere.
Speaker:
00:33:13
So that's going to be a skill that you're going to need to learn, I think, going for
Speaker:
00:33:16
it as well.
Speaker:
00:33:17
The eye tools are going to get better and better, but you're still going to need to
Speaker:
00:33:20
learn how to edit and learn how to tell a story.
Speaker:
00:33:24
Just jumping up clips and dropping them in a timeline doesn't make you a video editor.
Speaker:
00:33:29
You need to figure out like how to hook an audience.
Speaker:
00:33:31
You need to, you know, and Chris does a great job with this, with his editing and, you know,
Speaker:
00:33:38
I study his stuff the way he does it, the way he catches people's attention.
Speaker:
00:33:42
So study people like that.
Speaker:
00:33:44
I guess those are off the top of my head, the tools that you would need.
Speaker:
00:33:47
I think that's a great, I think what you just said right there is so key that a lot of people
Speaker:
00:33:51
don't do is study other people.
Speaker:
00:33:53
And it's like, don't be afraid.
Speaker:
00:33:55
And like, even if I tried to copy everything that Jeff C does, it still wouldn't be Jeff C.
Speaker:
00:34:01
Like, I look at it like, here I go back to music again.
Speaker:
00:34:06
So if you play an instrument and or you sing or you do something musically related, you
Speaker:
00:34:11
have influences, right?
Speaker:
00:34:13
But chances are you tried to sing like Whitney Houston or Johnny Cash or you sat down to
Speaker:
00:34:18
play a Flea bass line, right?
Speaker:
00:34:20
And you may not get it exactly, but somehow that became an influence on how you are, what
Speaker:
00:34:26
your DNA is.
Speaker:
00:34:27
You don't want to be exactly that.
Speaker:
00:34:29
And I think it's important to study other people like that.
Speaker:
00:34:31
And the other thing you mentioned related to the video editing software is that those
Speaker:
00:34:37
things can be so daunting, right?
Speaker:
00:34:39
But there's so much free YouTube classes out there that like that's how I learned Final
Speaker:
00:34:47
Cut.
Speaker:
00:34:48
You know, like I had an iMovie on my Mac and I was using it.
Speaker:
00:34:51
So I was like, boy, I need to be I want to be able to do something else.
Speaker:
00:34:55
And so I started watching videos from Kevin Colby.
Speaker:
00:34:58
And I was watching Kevin Colby's videos and I was like, I'm getting Final Cut because
Speaker:
00:35:02
I can figure out how to do this and I can figure out how to do that.
Speaker:
00:35:06
And like DaVinci is just another example, like that's free.
Speaker:
00:35:10
And then you go onto YouTube and there's tons of people that will tell you how to put together
Speaker:
00:35:15
these videos.
Speaker:
00:35:16
But once they tell you how to do that stuff, you still have to add your human element.
Speaker:
00:35:21
I mean, everyone's talking about it.
Speaker:
00:35:23
Have you used Opus clip or Opus?
Speaker:
00:35:27
What is it?
Speaker:
00:35:28
Opus Pro?
Speaker:
00:35:29
Yeah, Opus Clips.
Speaker:
00:35:30
That's the one that creates the the shorts out of your links of your video.
Speaker:
00:35:33
Oh, no, I have not tried that yet.
Speaker:
00:35:34
I think Jim told me about that the other day.
Speaker:
00:35:36
Yeah, you basically take a YouTube link from one of your videos or you can upload your
Speaker:
00:35:40
own file and it will even if it's a widescreen video, it'll find us like a like an area to
Speaker:
00:35:46
where it'll it'll make it a vertical video.
Speaker:
00:35:49
And it actually it's it's kind of like the first time you tried chat GBT, you're like,
Speaker:
00:35:54
you didn't expect it to be as good as it was, right?
Speaker:
00:35:56
You go like, oh, wow, this actually kind of this actually worked.
Speaker:
00:35:59
But here's my only issue is, is that I got it to where I liked it, but I didn't like
Speaker:
00:36:06
it for me.
Speaker:
00:36:07
Like I was like, this is this is really good, but I would have done this and I would have
Speaker:
00:36:11
done this and I would have done this.
Speaker:
00:36:13
So let me see if I can pull it down and then adjust it.
Speaker:
00:36:15
And by the time I did all that, I was like, I might as well have just done it myself.
Speaker:
00:36:18
Exactly.
Speaker:
00:36:19
That's kind of where I land to.
Speaker:
00:36:21
I can't wait to try it.
Speaker:
00:36:22
I mean, if it if anything that will shorten it, I think, you know, it's worth doing.
Speaker:
00:36:26
One of the things and this is kind of a hack that it took me a while to learn.
Speaker:
00:36:31
And it goes to your point about the the the tons of tutorials everywhere on on YouTube
Speaker:
00:36:38
was that it's not so much to learn every bit about things.
Speaker:
00:36:41
I've forgotten so much about Photoshop and Premiere and After Effects throughout the
Speaker:
00:36:47
I mean, I'm always Googling it.
Speaker:
00:36:49
But the thing is, is I know what the definitions are.
Speaker:
00:36:52
I know what a mask is, but I may not may not remember how to apply that to that specific
Speaker:
00:36:57
layer.
Speaker:
00:36:58
And so I can Google how to animate a mask in in Google and then I'll get these YouTube
Speaker:
00:37:04
videos that will teach me how to do that.
Speaker:
00:37:05
So I would say like when you're learning something, make yourself a little glossary because you
Speaker:
00:37:11
will forget what button to press.
Speaker:
00:37:13
If you can remember like, OK, this is what a mask is.
Speaker:
00:37:16
This is what, you know, this term is that gets you so you can Google it.
Speaker:
00:37:21
And so once you just have a glossary or know what to call it, then you're golden because
Speaker:
00:37:26
you can just Google it and find the answer to that problem that you have while you're
Speaker:
00:37:29
working.
Speaker:
00:37:31
And I think what I've discovered, too, because, you know, you guys have definitely been further
Speaker:
00:37:35
ahead of me in the the video editing process.
Speaker:
00:37:39
It's kind of like a lot of things like with sports.
Speaker:
00:37:40
It's the fundamentals.
Speaker:
00:37:42
Everything pretty much uses that same basic fundamental layers and this and that.
Speaker:
00:37:47
And so it doesn't matter which software you use or all basically doing that same thing
Speaker:
00:37:52
initially.
Speaker:
00:37:53
It really becomes what are those extra things you need or write?
Speaker:
00:37:57
You're a Mac user, so you might want to use Final Cut.
Speaker:
00:37:59
You know, you don't maybe you don't want to do this subscription for Adobe.
Speaker:
00:38:02
But if you're on a PC, well, I can't use Final Cut.
Speaker:
00:38:05
So but it's the fundamentals.
Speaker:
00:38:07
If you were like on one system went to another, you can start to understand that.
Speaker:
00:38:11
And even with the script, you're seeing the same stuff applies.
Speaker:
00:38:15
And now, now you're just adding in how you affect audio and, you know, in templates,
Speaker:
00:38:19
right?
Speaker:
00:38:20
Everybody starts to talk about templates.
Speaker:
00:38:22
I think it's it's really good stuff.
Speaker:
00:38:25
And to your point, right, you just go out there and go to YouTube University or even
Speaker:
00:38:29
better go to the Jeff C. Descript 101 class.
Speaker:
00:38:33
That's right.
Speaker:
00:38:34
And the other thing is, is you like you'll learn how to like, oh, I can read a waveform.
Speaker:
00:38:39
So I know where the where cut is or a breath sound is going to start happening.
Speaker:
00:38:44
And you can apply that.
Speaker:
00:38:45
Oh, I can add that to I can actually take clips that aren't the exact length that I
Speaker:
00:38:49
need and seamlessly edit them together on the beat so I can have that piece of music
Speaker:
00:38:54
fit my video perfectly.
Speaker:
00:38:56
So you'll learn tricks like that as you go along, because you've learned skills.
Speaker:
00:39:01
But once again, learn those like what Jim was saying, learn the basics, learn what they're
Speaker:
00:39:04
called.
Speaker:
00:39:05
And then like I seriously, I'm always Googling stuff.
Speaker:
00:39:08
And I've been using the Adobe suite of products for since I started, like I said, in Premiere
Speaker:
00:39:13
2 or something like that.
Speaker:
00:39:14
So but I forget all that stuff.
Speaker:
00:39:18
So yeah, one of the one of the temptations is when you start using a lot of the software
Speaker:
00:39:22
that does simplify the process for you and you can you start turning out quantitatively
Speaker:
00:39:28
more content, you got to be the trick is like if you've got now instead of four pieces of
Speaker:
00:39:36
now you have 17 pieces of content that you want to spit out everywhere.
Speaker:
00:39:41
Making sure you didn't take shortcuts on the 17 and you're actually speaking to someone
Speaker:
00:39:45
with that content.
Speaker:
00:39:47
And you know, like, like you said, it's very difficult to tell a story in one minute on
Speaker:
00:39:52
a YouTube short, right?
Speaker:
00:39:54
You're not you probably not going to be able to tell a story in a minute.
Speaker:
00:39:57
Right?
Speaker:
00:39:58
That's that's a huge challenge.
Speaker:
00:39:59
But what you can do is be interesting or entertain someone or educate someone.
Speaker:
00:40:06
You can educate someone in a minute.
Speaker:
00:40:07
Like you may be able to solve their problem.
Speaker:
00:40:09
Like do you have a problem with your kitchen sink stopped up?
Speaker:
00:40:12
I've had this item that unstop sinks.
Speaker:
00:40:15
It does this.
Speaker:
00:40:16
It does this.
Speaker:
00:40:17
It does this.
Speaker:
00:40:18
Here's a link for it.
Speaker:
00:40:19
That could solve somebody's problem in a minute.
Speaker:
00:40:20
Right?
Speaker:
00:40:21
So that could be a really popular video.
Speaker:
00:40:23
So I think lots of times somebody will just say, hey, here's my big podcast.
Speaker:
00:40:26
And I'm just going to chop it up and here's 17 one minute clips.
Speaker:
00:40:29
It's like, well, what are they saying?
Speaker:
00:40:31
Are they doing anything for you?
Speaker:
00:40:33
And like there's no start beginning or end.
Speaker:
00:40:35
It's just like, it's like they just stop.
Speaker:
00:40:38
And so I don't really like that.
Speaker:
00:40:39
But a lot of times I'm able to get and I have a question and have a little bit of an answer.
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00:40:44
And a lot of times I can get that in under a minute or edit it down to under a minute.
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00:40:50
And that's why I structure the show that I weigh.
Speaker:
00:40:51
And that's another kind of takeaway for your audiences.
Speaker:
00:40:55
When you're planning your show, your live show or piece of content, think about how
Speaker:
00:41:00
you can repurpose it later and it will save you a bunch of time.
Speaker:
00:41:04
That's why I have those three sections in those questions, because it gives me a structure
Speaker:
00:41:08
that I can go to every week.
Speaker:
00:41:10
It's not a big like, oh, what am I going to talk about?
Speaker:
00:41:12
I know I have three structured.
Speaker:
00:41:14
I have three structured thing and I have questions underneath there and I can actually kind of
Speaker:
00:41:19
use those as repurposable evergreen content.
Speaker:
00:41:22
And I try to ask evergreen questions that will get those evergreen answers.
Speaker:
00:41:27
Love it.
Speaker:
00:41:29
You're a better planner than I am, Jeff.
Speaker:
00:41:32
Well it looks that way.
Speaker:
00:41:34
And it's because I've screwed up so much in the past.
Speaker:
00:41:36
And also Grace set me up, like she set me up before she moved on to have all this.
Speaker:
00:41:41
I mean, her documents and her show flow.
Speaker:
00:41:45
It's systems.
Speaker:
00:41:46
It comes down to systems, right?
Speaker:
00:41:47
Once you get those in place, it really helps a lot.
Speaker:
00:41:50
She was amazing getting that up.
Speaker:
00:41:52
Luckily, she didn't take all her files.
Speaker:
00:41:54
She's great.
Speaker:
00:41:57
No, yeah.
Speaker:
00:41:58
I was just talking to her the other day.
Speaker:
00:41:59
So she's loving what she's doing.
Speaker:
00:42:01
But I do miss my Grace.
Speaker:
00:42:02
She was fun.
Speaker:
00:42:03
Yeah, I used to say every show needs a Grace.
Speaker:
00:42:05
Right?
Speaker:
00:42:06
Amazing Grace.
Speaker:
00:42:07
But it is kind of fun now because we're doing the rotating kind of co-hosts.
Speaker:
00:42:12
And one, it's kind of an added benefit is that I get to, they usually share it to their
Speaker:
00:42:17
audience so I get some other people coming on.
Speaker:
00:42:20
It's just, it gives a little bit of dynamic.
Speaker:
00:42:22
Like who's going to show up this week with this crazy bearded guy?
Speaker:
00:42:24
Like next tomorrow, it's Katie Fox from Ecams going to be on there.
Speaker:
00:42:28
So that's going to be fun.
Speaker:
00:42:29
I've had my friend Connor who he's from, he does Disney tours.
Speaker:
00:42:34
Who'd have thought?
Speaker:
00:42:35
But he's a great host.
Speaker:
00:42:36
He is great.
Speaker:
00:42:37
And, you know, I have another friend, Paul, who runs powwows.com, which is he has the
Speaker:
00:42:42
largest live streaming of Native American powwows.
Speaker:
00:42:46
It's a huge company and he gets to come on my show.
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00:42:48
So I just, I've been loving it.
Speaker:
00:42:50
So it's a lot of fun.
Speaker:
00:42:51
Yeah.
Speaker:
00:42:52
So everyone make sure that you are watching, following, subscribing, wherever you guys
Speaker:
00:42:56
are all over.
Speaker:
00:42:57
But, you know, I usually watch on LinkedIn, social media news live, which that's the name
Speaker:
00:43:03
as it is now.
Speaker:
00:43:04
But watch out for a name change soon.
Speaker:
00:43:08
But it is a fantastic show.
Speaker:
00:43:10
And I mean it.
Speaker:
00:43:11
And it is great.
Speaker:
00:43:12
So does Connor have his own show now?
Speaker:
00:43:15
Or is he's got a podcast?
Speaker:
00:43:16
He's been doing a podcast for a while.
Speaker:
00:43:17
Yeah.
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00:43:18
I actually met him when I was speaking.
Speaker:
00:43:19
I don't think he does video.
Speaker:
00:43:21
Okay.
Speaker:
00:43:22
I know.
Speaker:
00:43:23
Yeah.
Speaker:
00:43:24
We need to talk to him about that.
Speaker:
00:43:25
I know.
Speaker:
00:43:26
So why are people so hesitant?
Speaker:
00:43:30
I know, you know, obviously another show that you help produce is Guy Kawasaki, which is
Speaker:
00:43:36
a fantastic, huge podcast.
Speaker:
00:43:39
And it's audio only.
Speaker:
00:43:41
And Connor does an audio.
Speaker:
00:43:43
So what, I mean, maybe not specific to them, but do you feel like there are still people
Speaker:
00:43:47
that are just maybe afraid to turn on the camera?
Speaker:
00:43:50
Or like, what is it that keeps people from doing video at this point?
Speaker:
00:43:54
I think the biggest hiccup is a lot of people who have done audio only podcasts in the past.
Speaker:
00:44:01
A lot of times they will use Zoom to record their podcasts, which is horrible, by the
Speaker:
00:44:04
way.
Speaker:
00:44:05
Don't do it using eCamp.
Speaker:
00:44:06
Yes.
Speaker:
00:44:07
But they're used to that.
Speaker:
00:44:09
But there's so many times your guests say, oh, this isn't, I'm not camera ready.
Speaker:
00:44:12
This is going to be audio.
Speaker:
00:44:13
They're really worried about their guests.
Speaker:
00:44:15
And I'm like, I've never had, because they know if you start doing it as a show, like
Speaker:
00:44:21
video, they're not going to ask that question.
Speaker:
00:44:23
And they're going to dress up and go out of the house sometimes.
Speaker:
00:44:26
So like, let them, you know, just do it.
Speaker:
00:44:29
I've been trying to get Guy to do it.
Speaker:
00:44:30
I wish he would.
Speaker:
00:44:31
Because there's something there.
Speaker:
00:44:32
Like, there's a lot who just love that audio podcast.
Speaker:
00:44:35
I get that.
Speaker:
00:44:36
But there's something about like, when Guy was talking with Martha Stewart, you know
Speaker:
00:44:41
people are going to tune in on YouTube to watch that.
Speaker:
00:44:44
I mean, like Eric Fisher had another one.
Speaker:
00:44:47
I love his show, Beyond the To Do List.
Speaker:
00:44:49
It's a great productivity podcast.
Speaker:
00:44:51
I would have loved to see Eric and Seth Godin talk back and forth on a YouTube watch.
Speaker:
00:44:58
I mean, to me, they're, and forgive me, Eric and Guy, but they're leaving so much on the
Speaker:
00:45:04
table because of that.
Speaker:
00:45:05
I mean, yeah, I mean, there's so much on the table.
Speaker:
00:45:08
Like even, even my show, which doesn't get a ton of views over on YouTube, it's still
Speaker:
00:45:14
people come and watch it and comment.
Speaker:
00:45:16
And I'm like, I just, there's so much you can do with video.
Speaker:
00:45:20
So I just, I'm a, I'm a big fan of doing both.
Speaker:
00:45:23
Yeah, I would agree with you, Jeff.
Speaker:
00:45:26
I think even if, you know, if there's that fear of going live, you can record it and
Speaker:
00:45:32
then upload it, right?
Speaker:
00:45:33
So don't feel like, oh, well, I'm worried, you know, because we're live and we might
Speaker:
00:45:37
say something wrong, we'll then record it.
Speaker:
00:45:39
Then you have that video that you can now repurpose and drive people back to either
Speaker:
00:45:45
listen to the podcast or watch the episode.
Speaker:
00:45:48
And that's where I think a lot of us, you know, miss out.
Speaker:
00:45:52
And then, you know, that's where I appreciate, you know, Chris so much.
Speaker:
00:45:55
And I'm grateful for what he does for us with Dealcasters because I know we're getting a
Speaker:
00:45:59
lot of views because he's taking those clips and repurposing it, you know, on all the tubes.
Speaker:
00:46:04
And I think that's, that's kind of the future.
Speaker:
00:46:06
I think there's still just such a small percentage that is doing it.
Speaker:
00:46:09
And even when you look at content creation in general, right, you talk about people creating
Speaker:
00:46:14
content. LinkedIn has 900 million, you know, whatever you want to call them, subscribers.
Speaker:
00:46:19
And I think it's less than 3% of the people on LinkedIn are actually creating content.
Speaker:
00:46:24
Yeah, that's a good point, Jim, because, you know, we move in the circles where we see
Speaker:
00:46:30
big people like Amy Porterfield and we see, you know, Mari Smith and some, you know,
Speaker:
00:46:36
people that you interview and like having you guys on my show, you see people who are at
Speaker:
00:46:40
this level creating content.
Speaker:
00:46:43
And you think, why am I even doing it?
Speaker:
00:46:46
Because I only have, you know, 50 views or whatever.
Speaker:
00:46:49
But I go to your Sunday school class or go to your church, I mean, your PTA meeting or
Speaker:
00:46:55
whatever, and look around the room and how many people there are creating content?
Speaker:
00:46:59
Probably not any of them.
Speaker:
00:47:00
Right. And you are doing that.
Speaker:
00:47:02
And those 50 people can trickle down to so much opportunity that you can get from just
Speaker:
00:47:10
being doing a consistent live show or putting out content consistently, you know, once a
Speaker:
00:47:15
week or whatever your schedule is.
Speaker:
00:47:17
Most people, most people are not doing what you're doing.
Speaker:
00:47:21
And we have to remember that because we are on this space.
Speaker:
00:47:24
We're looking at everybody else like, oh, I really wish I could edit like Chris.
Speaker:
00:47:28
Oh, I really wish I was a Marine like Jim and I could have the platform that I could
Speaker:
00:47:32
talk about and you compare yourself to other people.
Speaker:
00:47:35
Right. And you can't do that.
Speaker:
00:47:37
I mean, you have to, you know, you have to start where you're at.
Speaker:
00:47:40
Everybody starts at zero.
Speaker:
00:47:41
When you first start a live show, no one will be there.
Speaker:
00:47:45
And a really cool hack for that is do what I used to do when I was a magician and
Speaker:
00:47:50
plants do plants in the audience.
Speaker:
00:47:52
Like plant people, you invite your friends on like, hey, I'm going live here.
Speaker:
00:47:55
Can you ask this question?
Speaker:
00:47:56
And then that gets the ball rolling.
Speaker:
00:47:59
I used to do that all the time when I first started out.
Speaker:
00:48:01
And so use your friends, use them hard.
Speaker:
00:48:05
Make sure they're good friends, though.
Speaker:
00:48:06
Yeah.
Speaker:
00:48:08
That's fantastic advice.
Speaker:
00:48:10
That is it's absolutely fantastic advice is like, like you said, walk into your
Speaker:
00:48:15
church and look around the room and how many of those people are doing something.
Speaker:
00:48:19
You know, we are so we we've got the blinders on, right?
Speaker:
00:48:23
And we're like content creators, content entrepreneurs, and we're doing all of this
Speaker:
00:48:28
stuff. And in actuality, we are still a fraction of a percentage of the overall
Speaker:
00:48:34
people. It's sort of like when people used to say, why, why would I create a
Speaker:
00:48:39
podcast? There are just so many podcasts.
Speaker:
00:48:41
It's like, guess what?
Speaker:
00:48:43
There may be three and a half million podcasts out there, but only 20 percent of
Speaker:
00:48:49
them are active.
Speaker:
00:48:51
Most people stop after the seventh episode.
Speaker:
00:48:54
They start making them after the seventh episode.
Speaker:
00:48:56
Well, when Anchor first launched and it was free to do it like everybody was doing
Speaker:
00:49:01
one podcast on the Internet.
Speaker:
00:49:02
Right. And so it was like professors were setting up courses.
Speaker:
00:49:06
OK, set up a podcast.
Speaker:
00:49:07
Oh, there's a free hosting service.
Speaker:
00:49:08
I don't have to pay 20 bucks to Lipson.
Speaker:
00:49:10
So, you know, so there's like millions of podcasts with one episode.
Speaker:
00:49:15
And it's like, don't look at the stats like everyone quits.
Speaker:
00:49:20
And it's just like most people don't want to do the work necessary, the consistency
Speaker:
00:49:26
and learning day after day and stick with it to be successful.
Speaker:
00:49:30
Most people don't.
Speaker:
00:49:31
And I'm just.
Speaker:
00:49:32
Congratulations.
Speaker:
00:49:35
I was going to say congratulations to Kathleen.
Speaker:
00:49:36
She has 10 years of podcasting.
Speaker:
00:49:39
Wow. That's amazing.
Speaker:
00:49:40
That is amazing.
Speaker:
00:49:42
I have I think I have a sound effect.
Speaker:
00:49:44
I think I have a sound effect for that somewhere.
Speaker:
00:49:48
Congratulations, Ken.
Speaker:
00:49:51
It's like the stock road caster pro to applause.
Speaker:
00:49:54
But that's really sorry to the trombones.
Speaker:
00:49:57
Gold's in the house.
Speaker:
00:49:59
Jenny Gold, thank you for being our plant.
Speaker:
00:50:01
No, I'm kidding.
Speaker:
00:50:02
We don't we don't have any plants anymore.
Speaker:
00:50:04
We don't have to do that anymore.
Speaker:
00:50:05
But, Jenny, thank you for for coming.
Speaker:
00:50:07
And let me see if I missed.
Speaker:
00:50:10
Let me make sure I didn't miss anyone.
Speaker:
00:50:11
Catherine, thank you so much for all of this.
Speaker:
00:50:13
And this is like 10 years.
Speaker:
00:50:16
That's a lot.
Speaker:
00:50:17
That is like so you want to talk about consistency.
Speaker:
00:50:21
I think she said earlier that she has started to see she started adding video.
Speaker:
00:50:26
Was that her?
Speaker:
00:50:27
Yes, she did.
Speaker:
00:50:28
She did.
Speaker:
00:50:28
Yeah, that it's actually getting more downloads than her podcast.
Speaker:
00:50:31
And that's the thing is it sounds so weird, but a lot of discovery happens over on YouTube for podcasts.
Speaker:
00:50:38
And I mean, Tom Webster at one time was saying that there's more listens on like YouTube than Apple,
Speaker:
00:50:45
Apple podcasts or something like that, because there's no way to track it.
Speaker:
00:50:49
Like it's not until they started doing this podcasting thing is hard to track.
Speaker:
00:50:52
So, yeah, I think a lot of discovery is happening over on YouTube and that's awesome.
Speaker:
00:50:57
Yeah, yeah.
Speaker:
00:50:58
And yeah, it just goes back to if you've got a podcast, why not create some video for it?
Speaker:
00:51:03
I mean, even if it's just doing shorts or, you know, taking five minutes out of it.
Speaker:
00:51:08
And like, you know, here's the highlight.
Speaker:
00:51:09
Chris has done that with some of our previous episodes where he'll just do kind of like a highlight.
Speaker:
00:51:13
We're like, here's five minutes where we're like talking with Kelly Roach.
Speaker:
00:51:17
And if you want to watch the full episode, this is where you go.
Speaker:
00:51:19
I think that in and of itself is a great way to take your video and drive more traffic.
Speaker:
00:51:25
And I know Megan Powers is here and she's done like live video and podcasting for years, too.
Speaker:
00:51:31
It's that consistency. It really is.
Speaker:
00:51:33
And it's hard. It's hard doing one.
Speaker:
00:51:34
It's not easy. Or like you said, everybody would be doing it.
Speaker:
00:51:38
But once you get in that groove, you mean I just I don't know anybody who's been consistent
Speaker:
00:51:44
and not seen some sort of benefit out of it.
Speaker:
00:51:46
I just don't think somebody who's been consistent and doesn't give up.
Speaker:
00:51:50
There's always some benefit that happens at the end.
Speaker:
00:51:55
Yeah, I mean, part of it is just getting better.
Speaker:
00:51:57
Just the reps, right?
Speaker:
00:51:58
You don't go to the gym once and come back shredded.
Speaker:
00:52:00
You got to you got to keep going, keep going, keep going.
Speaker:
00:52:03
And, you know, and that makes me like I need to go to the gym now.
Speaker:
00:52:08
I'm glad I mentioned that.
Speaker:
00:52:10
I used to lift weights, but they're so heavy.
Speaker:
00:52:13
We waited all show for the best dad joke and we got it.
Speaker:
00:52:16
That's right.
Speaker:
00:52:17
Ladies and gentlemen, Jeff C.
Speaker:
00:52:19
Dot com is where you go to see the headbeard of social media news live.
Speaker:
00:52:25
Make sure you go and watch, follow, subscribe social media news live.
Speaker:
00:52:29
And the D script one on one course is launching soon.
Speaker:
00:52:34
I signed up.
Speaker:
00:52:36
I know that, you know, there are a ton of people out there who are watching.
Speaker:
00:52:40
You know, there are a ton of people that can't wait for for this.
Speaker:
00:52:44
Me being one of them, because I'm always asking Jeff, hey, what do you do?
Speaker:
00:52:48
What do you do?
Speaker:
00:52:48
And finally, I'm like, I'm done bugging him.
Speaker:
00:52:50
I'm just going to get the course.
Speaker:
00:52:52
I'm going to get it soup to nuts.
Speaker:
00:52:53
And I'm not going to quit bugging Jeff C.
Speaker:
00:52:55
So Jeff C. Dot com slash D script one on one.
Speaker:
00:52:59
For those that are listening on the podcast, we'll put the link in the show notes as well.
Speaker:
00:53:04
Jeff, man, this has been even more awesome than I thought it would be.
Speaker:
00:53:10
Anything else do we need to talk about the E cam camp that's coming up?
Speaker:
00:53:14
Oh, that's that. Yeah.
Speaker:
00:53:15
So that's coming up in October.
Speaker:
00:53:17
That'll be fun. They're having a creator camp.
Speaker:
00:53:19
They are limiting seats.
Speaker:
00:53:20
So if you haven't got one, make sure you guys go do that.
Speaker:
00:53:22
It's going to be set up such a cool way that I'm so excited.
Speaker:
00:53:25
It's actually like a summer camp like Leslie.
Speaker:
00:53:27
Samuels is the camp director.
Speaker:
00:53:29
I'm one of the camp counselors and I'm going to be taking people around
Speaker:
00:53:33
to different stations where they're going to be learning podcasting, live video,
Speaker:
00:53:37
all sorts of cool skills.
Speaker:
00:53:39
And it's going to be I think it's north of Boston.
Speaker:
00:53:42
So I've never been in that area.
Speaker:
00:53:43
So I'm stoked. I think Jim is going to be there as well.
Speaker:
00:53:47
So it's going to be fun.
Speaker:
00:53:48
So I don't know.
Speaker:
00:53:51
I just go to E cams channel.
Speaker:
00:53:52
You'll see it there. E cam with two Ems.
Speaker:
00:53:55
Yeah, I know they were definitely it was getting very close to all the seats being full.
Speaker:
00:54:00
And so you definitely want to do that.
Speaker:
00:54:02
Now, I don't know.
Speaker:
00:54:03
I'm I'm a little worried that I could get in trouble with the camp counselor
Speaker:
00:54:06
and I might get put under tension, but I'll try not to.
Speaker:
00:54:09
I don't know what we'll do.
Speaker:
00:54:10
We'll probably what is it?
Speaker:
00:54:11
Run your underwear up the flagpole.
Speaker:
00:54:12
Is that what they used to do?
Speaker:
00:54:15
OK, you had me at the soggy mustache.
Speaker:
00:54:18
And now we're running underwear up a flagpole.
Speaker:
00:54:21
I mean, this show is going on salesman every time.
Speaker:
00:54:25
Megan says they do one or every other one live on making a marketer,
Speaker:
00:54:30
but they she needs a VA to help me repurpose.
Speaker:
00:54:34
I have suggestions for you, Megan.
Speaker:
00:54:36
So in case you DM me if you're looking for for VAs,
Speaker:
00:54:42
I think I think we all have VAs here.
Speaker:
00:54:44
So but mine's better than yours.
Speaker:
00:54:47
No, it's my daughter. You can't beat that.
Speaker:
00:54:49
I mean, it's true. Oh, God.
Speaker:
00:54:52
You're lucky your daughter actually is willing to do the work.
Speaker:
00:54:54
That's that's that's what she's good.
Speaker:
00:54:57
No, it tends to be the problem when you try to get your kids
Speaker:
00:55:00
because you're their parent.
Speaker:
00:55:01
They're like, oh, you really want that by this deadline.
Speaker:
00:55:05
But she's charging me a pretty penny.
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00:55:06
So I'll take that. Oh, there you go.
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00:55:09
Yeah, Megan, I'm not sure, but I might be
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00:55:13
at podcast movement.
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00:55:15
And I believe you guys are definitely going right.
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00:55:18
I have a ticket.
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00:55:20
I think it's definitely maybe at the moment.
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00:55:24
We were talking about that yesterday because, yes, since they
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00:55:27
since they didn't pick us to be on the stage, we're debating it.
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00:55:31
Yeah, you know, it does come down to and that's the other thing.
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00:55:34
When you have a live show is like, I am there for my audience each week.
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00:55:37
So even if I'm not doing a show, what I usually have done before is pre record it.
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00:55:41
But I don't like to do that too often.
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00:55:42
But I mean, that's the thing you got to think about.
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00:55:44
Like when I travel, I've done shows from the hotel room before.
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00:55:48
But you always be there for your audience.
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00:55:50
So that's important, too.
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00:55:52
Yeah. Jenny loves your jokes, Jeff.
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00:55:54
So you do have one fan.
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00:55:57
One person, one person who likes my my dad jokes.
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00:56:01
Yeah, I can relate.
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00:56:02
I can relate to the dad jokes.
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00:56:03
So thank you. Awesome.
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00:56:05
Well, thank you, Jeff.
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00:56:06
And thank you, everyone who has joined us today.
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00:56:09
Jenny, Megan Ross as Catherine.
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00:56:12
Thank you for, man, amazing contributions from from all of you.
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00:56:16
If I forgot anyone, Denise,
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00:56:19
thanks for joining us and make sure you go and follow Jeff.
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00:56:23
See Jeff.
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00:56:25
See dot com social media news live as well as the new
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00:56:29
Descript course and all of the things.
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00:56:32
And as always, don't fear the beer.
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00:56:35
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00:56:37
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00:56:43
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