ABOUT THIS EPISODE
Episode Summary
This week on Daydrinking on Delmarva, Tony and Todd dive into the realities of modern marketing, changing tech habits, and the evolving digital landscape. Tony shares why he’s ditching his smartphone camera for a dedicated camera, and Todd breaks down why the concept of the “marketing girl” diminishes real strategy. Plus, Tony gives an update on his growing funeral industry newsletters, a potential new reality TV recap project, and how to hijack hotel TVs in Dewey Beach for a good cause.
Key Discussion Points
* Going Analog: Tony is switching back to carrying an actual camera instead of using his phone. The reasons? Avoiding forced Apple AI image alterations and feeling more intentional as a professional journalist.
* “70s Maxing” & Social Interactions: Todd and Tony debate the trend of leaning into analog habits, from single-shot digital cameras to forced small talk at gas stations and restaurants.
* Rethinking the “Marketing Girl” Concept: Todd breaks down a recent viral social media trend and discusses why businesses need to move beyond viewing digital marketing as a job for an entry-level employee. They discuss balancing high-level strategy, crisis management (like handling online rants), and daily content creation.
* The Two Approaches to Newsletters: Tony compares managing a massive, high-volume news site vs. his niche Deathcare newsletter, highlighting why high open rates come from curated, intentional content.
* The Dewey Raw Movement: Todd talks about the steady growth of his podcast on YouTube, leading to a hilarious proposal: setting hotel room TVs in Dewey Beach to play Dewey Raw by default.
* Reality TV Meets Deathcare: Tony pitches a 15-minute weekly bonus show breaking down The Traitors from the perspective of a funeral industry executive.
* Long-Form Discussions & Salons: Tony recaps his recent one-hour panel discussion with funeral directors and expresses interest in hosting a similar long-form “beach salon”.
Links & Resources Mentioned
* Good Clean Fun Life: goodcleanfunlife.com
* Destination DelMarva: Destination DelMarva (Tony’s publication covering local life and culture)
* The Pines Cast: Tony’s podcast focused on Ocean Pines
* Dewey Raw Podcast: Check out the latest episodes on Substack and YouTube
* Deathcare Newsletter & Podcast: Tony’s specialized funeral industry newsletter and recent industry salon discussion
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit daydrinkingondelmarva.substack.com