Content Strategy: Building Trust, Reach, and Proof with Nate Zroh

In this episode of Data Planet, host Emma Davis interviews Nate Zroh, founder of StoryEngineers.

Nate shares how his team helps B2B technology executives use LinkedIn thought leadership to build trust with ideal customers and turn organic content into business growth. He breaks down StoryEngineers’ approach to content, including three core categories: content designed to increase reach, content that addresses specific buyer pain points, and customer stories that provide proof of expertise.

Nate also explains how marketers can use sales conversations, objections, and LinkedIn comments as sources for stronger content ideas, while keeping the reader’s perspective at the center of every post.

The conversation explores how to measure LinkedIn beyond impressions and engagement by tracking profile views, pipeline, revenue, and self-reported attribution, as well as how to identify high-intent prospects who visit an executive’s profile.

StoryEngineers website: ⁠https://storyengineers.co/