WEBVTT
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Hi Casper.
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Hi Casper.
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Las Vegas?
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Very nice.
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I was just about to say live from Les V.
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I guess right now it is live, but when the episode comes out, it's Thursday.
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Like we'll be on the Thursday.
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So today is Tuesday?
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Yes.
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Thursday it's coming out.
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And I guess what has happened up until now?
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It's been a whirlwind of experiences and things.
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It seems quite crazy that only a few days has passed.
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But it's been amazing.
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How's the jet lag?
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It's better.
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Actually, it's better.
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Do you feel that you're getting older?
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Every year you feel like I don't like claiming that it's the age causing it.
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But we met last uh evening, late afternoon yesterday.
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And for some I can't remember the conversation, but it was something about the month.
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And for some reason.
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You skipped the month, month of March.
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March?
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I just didn't know it.
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Jan, 5th, April.
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I had such a bad rain fog yesterday, right?
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Um, but we also had an event Sunday.
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We did.
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Uh on uh or at Flight Club, and I think by just mentioning them we should get sponsorships, right?
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Or a discount on the build.
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Massive sponsorships, yeah.
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A massive discount.
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But actually, it was first of a kind for us.
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Like we've done many events, all of like together, doing something where it's actually active and where people played darts at good drinks and good food.
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I I thought it was amazing, and the feedback I've received from uh the clients that attended and Adobe from the Nordics attended as well.
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Yeah, uh only had positive things to say, right?
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Um so if um if people are in Vegas and need a place to play some darts and have fun, Flight Club is is definitely the place, right?
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I have to say though, I would consider inviting you after getting the leaderboard back.
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You were uh clear number one, which which annoys me, but I noticed I noticed that you're also the one playing most games.
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I don't think it's counting the game, so this is just a bad excuse that I'm number one, right?
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I'm not sure.
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Yeah, yeah.
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Um but it was amazing, and the mix of uh Adobe professionals, uh Adobe uh uh customers, users, uh like the mix was perfect, and the the conversations over the dot was so interesting, uh both talking about new existing use cases and use cases to come.
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Yeah, uh so I really like the combination of these things like that's something we're gonna do again.
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I think and and and the purpose just to to put some words on that, for for us, it's more you know, the important thing is just having or building a community of people flying in or flying over the punt to attend and summit because there's 14,000 people attending.
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I think 2,000 is from Adobe, and then partner customers is 12,000.
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Yeah, so just being able to actually recognize a few faces when you go into the sessions and yeah, all the pre-summit.
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Yeah, okay.
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So it's like, yeah, yeah, yeah.
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You're right.
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Um, and just uh getting customers together who can share you know the wins and the struggles that they have with the Adobe solutions is really the important thing, at least for us when doing an event like that, right?
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And we can hope for success, but actually, like way more people showed up than we could ever had have imagined.
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Yeah.
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So we need both to go back to our financial departments and yeah, I uh I definitely need to talk to Lucas uh and I'm probably gonna wait until I get home so he doesn't cancel my flight.
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Yeah, yeah, yeah.
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But it was worth it, and I think it's it's opening up the conversation of events our eye, which is I've said it a few times in our in our series here, like we need to dedicate an episode on that because how we create our eye from events has changed.
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Yeah, like from this very salesy where we need to go book meetings and do all these things where we talk about what what we're filling, what we do, to the conversational part of it, which is essentially the value of all and bringing back to your point about community.
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Like uh now we're in front of Experience League here in uh in Las Vegas at the Adobe Stand, and it's it's all about community.
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Like the great conversations uh happens with these things, and and the conversations around business also happens if we put it a bit in the background sometimes.
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Um I enjoy that very much in terms of it becomes like a bit more shoulders down, so we talk about the things that actually matters and how how people can help each other and learn from each other and all these things, absolutely.
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Um, which is also the interview that we're gonna share later with uh Caitlin from uh from uh from Adobe talking about this experience league uh amongst the city.
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So we have we have Caitlin coming on talking about uh Experience League and the value of uh uh perspective that that drives, right?
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Yes.
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We have um Derek talking about uh new things coming in analytics and CJA.
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Uh Jason talking about AGO, some new stuff coming into the AGO.
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Yeah, so basically all the topics that that uh we've discussed over the last one and a half seasons in the desktop data.
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Yeah, and I I I really like that, and I think uh I look forward it will be there.
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Yeah uh before jumping into the interviews, yes, then uh I thought it could be interesting just adding a perspective on what's the benefit of attending Adobe Summit in person because it's it's not cheap, um the ticket is not cheap, getting the flights and hotels is certainly not cheap either.
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Um cheap.
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Um and you can also see some of the sessions and other sessions virtually, right?
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Yeah, yeah.
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So why why attend Summit?
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Yeah, it's a good question.
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Uh and why I think it's a good question is because like for me it's a no-brainer.
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Like we've been here many times before, yeah, but sitting back home, it's a big decision.
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Yeah, uh, but the outcome of being here, the outcome of Adobe making like key developers, key uh product evangelists, and and like the ones who actually influence the product available, that you talk to them directly, both uh from Emea, but also from USA and the like the entire globe.
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I think that's something that you you're not seeing many places.
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And at the same time, the customers here like shoulders down conversations about what's really going on, how we can help each other, how we can do these things, something that you won't get online or many other uh conventions, I feel and and it's something that's difficult to put a price on as well, right?
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But I think uh um I think the value as as you said is that all the critical people at Adobe who's driving the products is is making themselves available for customers, right?
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And it's not just just about being on a VIP track or anything, you know, you can approach them after the sessions that they're doing and and get some insights.
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Yeah, and then talking about community.
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I mean, as soon as you go up and down the escalators at the hotel and they see your badge on it, people start engaging and talking, right?
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I had conversations every morning to the convention hall from the elevator in the hotel.
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Yeah, that's great.
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That's number one, right?
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Um, but obviously it's difficult to put uh, you know, is it worth the price?
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Um and then just being here.
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I mean the atmosphere, the vibe, you cannot avoid getting excited about Adobe or Summit, right, when you're here.
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Oh, absolutely not.
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Uh which certainly cannot be replicated into a virtual attendance or session, right?
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No, and I understand there are many reasons why you you would not go for economical reasons and stuff like that.
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But if we talk ROI on that, like I I have never seen it not being positive.
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Like it's always a positive ROI in terms of the community, in terms of the people they meet, in terms of the business opportunities that happens when we talk about how to succeed with using Adobe.
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Yeah, because I think that's the key, that's the real ROI.
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Like you can buy all the tools, but if we don't have the foundation to make them work and the knowledge and the help around us to to implement it, then it makes no sense.
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And this is the ROI for me.
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Yeah.
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And then then be inspired by not just the sessions, but actually meeting other clients both in the same industry and other industries.
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And as I said in the beginning, you know, understand, you know, how have they addressed some of the challenges or what are some of the wins that you can replicate into your setup.
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Exactly.
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And that you cannot get in a virtual session.
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You cannot.
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No.
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And you like the connection, like for us, also customers, like we have a lot of customers here, and the conversation is just different, right?
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Yeah.
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So when people meet face-to-face, it's something that kind of have have gone a bit away after Corona.
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I know that we are back on this, but we haven't come fully back.
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So we need to invest in this because it pays off so many times, right?
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Um we we had we're really trying to do this.
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Like we did now, we did the the flight club thing.
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Yeah, uh, we also did uh the running club.
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So before day one, we had a morning running club meeting up at 7 a.m., which we should probably do even earlier, but like just having people meet.
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So, as you said in the beginning, when we get to the convention, when we walk around having all these conversations, we say hi to people.
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We like there's a familiar face, right?
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Yeah, yeah.
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Hey, you should talk to this person, like from what you said to me and what we just talked about.
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This is and I love that.
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Like, let's not undervaluate that because it's like so important.
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Good.
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With that said, I think let's uh let's roll the interviews and uh hopefully that people get some insight from those.
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Yeah, absolutely.
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Hi, Caitlin.
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Hi, Casper.
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Uh really appreciate you finding time to meet us.
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Uh, for those who don't know you, can you just quickly?
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Yeah, my name's Caitlin Foster.
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I'm the head of the Experience League community engagement team.
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And is this your first time at Summit?
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No, it's my third.
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Your third time?
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So what do you think of Summit?
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That's pretty awesome.
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Pretty awesome.
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Yeah, this year has been a bigger year for us.
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We have new activations for Experience League in our community, so we're pretty excited about it.
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And that's one of the reasons I thought it could be really interesting talking to you because uh uh Experience League is a big thing, but when I talk to customers, I'm surprised how many is not you know fully familiar with Experience League.
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I know.
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It shocks me as well.
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It's a problem that we're working on though.
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So uh what is Experience League then for those who don't know?
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Sure, yeah.
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Experience league is the Adobe Digital Experience Cloud's online platform and space for learning, everything learning.
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So all of our learning content, our community content.
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Um, if you are a beginner user of a product, whether you're a business user or a developer or all the way to advanced, you can come into an Expected Experience League and you can access lots of different types of learning content.
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Everything from tutorials, perspective content, perspective articles written by other customers and users.
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We have training, we have certifications, we have all of our documentation, everything.
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But what is it you don't have?
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I know, well that's pretty much true, exactly.
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Um so yes, everything is in Experience League.
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Um it is all customized to your profile, so we leverage all of our Adobe solutions as well to build a targeted playlist and content.
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So it's it's a really great one-stop shop for everything learning.
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So so um so when you say training, I'm thinking of practitioners, but what if I'm a CMO?
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Yeah, there's stuff in there for you as well.
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Yeah.
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Um there is a lot of content that's really focused on that practitioner because we're trying to upskill marketers and developers.
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But yes, we absolutely have content for everybody.
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Okay, so what's the one takeaway that people who listen to this should do when uh it comes to experience league?
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Like what's the number one takeaway?
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Can that be 1.1 and 1.2?
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This or that.
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1.1 is go on to experience league.
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Yeah, that's the first thing.
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Secondly, create a profile.
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It's really important that you do that because if you can create a profile and create your profile, build out what that pro your profile looks like.
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So add your experience level, add the products that you're interested in, and then we will curate the targeted playlists and content for you.
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That sounds like you have a platform that supports personalization.
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It does, it does.
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Shocker, huh?
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Shocker, yeah.
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Well, I really appreciate you finding the time for this.
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Um uh uh Caitlin.
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And uh what are your plans for summit the rest of the day and tomorrow?
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Is that just outstanding and the clues?
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I will be hosting demos of Experience League for the rest of the day, and then I'll be hosting a couple of our Ask Me Anything live sessions.
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So we've built out a stage.
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We've got customers like yourself and partners like yourself and our champions who are hosting sessions, sharing their experiences with our customers and opening the floor to ask me anything questions.
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Cool.
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One last thing.
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Yeah, thank you so much for the hat.
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Oh, you're so welcome.
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You have to wear it all day though.
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All day.
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I promise.
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Great, thank you.
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At least until you can't see me in a minute.
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This is perfect, yeah.
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But you need to walk by all the time.
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Sure, absolutely.
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Thank you so much, Caitlin.
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Thank you for having me.
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Hi Derek.
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Hey Castor, it's good to see you.
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Good to see you as well.
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We last was it last year that you were in America?
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Europe?
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Amia?
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Yeah?
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Yeah, yeah, yeah.
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Doing analytics and advertisers?
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Right.
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Yeah.
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And uh now you're at a summit?
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Oh yeah, it's great.
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Yeah.
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And just for the ones who may not know you, uh just quickly on what you do at Adobe.
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Yeah, absolutely.
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So I'm a senior product manager for Adobe.
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I uh I specialize in uh analytics, so Adobe Analytics as well as customer journey analytics and been around the analytics industry for uh for a little while, about 20 years.
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20 years.
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And I uh we were both part of Omnature and the acquisition, right?
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Yeah, that's right.
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Yeah, so Casper and I go away a little ways back.
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And we just talked about that uh uh we're slowly getting older or uh not realizing it, but then uh we're holding the mics because we want to be young with the we want to be young with the young ones, yeah.
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We gotta be cool, we gotta learn.
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It's all about reinventing yourself.
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Exactly.
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Uh and when we talk about the industry that uh you know omnichture acquisition, I always realize how old I'm getting.
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That's right.
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Yeah, it's coming up on yeah, it's coming up on 20 years for that.
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That's crazy.
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Time flies.
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Uh what have you been doing at Summit Dark?
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Ah, so uh first, one of the best things like this is to be able to connect with people and stuff.
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And I know everybody can't be there unfortunately and and stuff, but uh I've had uh a couple of speaking uh engagements and stuff.
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We went over something that we do too hot for main stage where we showcase some things that are coming in there potential new features, right?
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Exactly.
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Yeah, potential new features and get people's feedback and vote in on them and stuff.
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And so if uh you weren't able to come or you weren't able to come to Summit at all, I would say check that one out.
00:14:55.759 --> 00:15:00.480
And if you want to just reach out to me directly, if there's things that you want to see, please feel free to do that.
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Nice.
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And that's one of the things I really like about Adobe is that you are you're actually listening to the community on uh what makes sense to put in the product.
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Absolutely.
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We think that that's so important, and honestly, we've got the best uh community out there.
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The analytics community is amazing and a little bit more fantastic.
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So for those who didn't attend the summit, what are some of the features that uh they can expect in analytics and CGA?
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Yeah, yeah.
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So I'd say one that is CGA specific, it's the uh uh uh data insights agent 2.0.
00:15:37.840 --> 00:15:40.240
So we made tons of improvements in that.
00:15:40.559 --> 00:15:44.639
Uh that uh it's it's really cool the kind of things that it can do.
00:15:45.440 --> 00:15:47.679
Also something for analytics and CGA.
00:15:48.159 --> 00:15:50.559
So we're releasing the MCP servers.
00:15:51.039 --> 00:15:57.039
And so that's what that allows you to do if you're a cursor, you're a claw, uh copilot, I guess.
00:15:57.519 --> 00:15:59.440
Copilot, yeah, there's a copilot integration.
00:15:59.679 --> 00:16:03.360
Uh ChatGPT, you're gonna be able to connect to the MCP.
00:16:03.519 --> 00:16:15.360
So that way if you're you're in your LLM of choice, you can start asking the questions, and it's gonna uh be able to interface with uh Adobe Analytics, customer journey analytics to get some of those insights really quickly.
00:16:15.519 --> 00:16:18.720
It's uh it's really cool to see some of the things that are doing.
00:16:19.360 --> 00:16:26.639
And uh timeline wise, is that something that's uh coming out shortly after summit or is it Yeah, great question.
00:16:26.960 --> 00:16:31.039
So the MCP servers are gonna be coming out a week from today, so the 29th.
00:16:31.440 --> 00:16:32.799
So it's gonna be here quick.
00:16:33.200 --> 00:16:39.440
Uh next uh month is when uh DIA agent, so the data insights agent 2.0, that's coming out.
00:16:39.600 --> 00:16:41.679
So just uh probably a few weeks after summit.
00:16:42.480 --> 00:16:42.799
Oh okay.
00:16:42.960 --> 00:16:44.480
So it's actually pretty close.
00:16:44.639 --> 00:16:48.879
It's not just announcement and then Q4, Q1 that you will see it before next summit.
00:16:49.120 --> 00:16:50.320
No, it's not like that.
00:16:50.639 --> 00:16:54.240
Sometimes that happens, but um no, these are these are coming out really soon.
00:16:54.480 --> 00:16:55.279
Oh, that's pretty cool.
00:16:55.600 --> 00:16:58.639
What would be your biggest takeaway from uh from this summit?
00:16:59.279 --> 00:17:03.919
Oh man, my biggest takeaway is how fast things are changing.
00:17:04.400 --> 00:17:10.160
And just for all of us, it's it's you've gotta take time to uh to learn some of these new things.
00:17:10.559 --> 00:17:13.599
But it's also specifically AI specifically.
00:17:13.920 --> 00:17:45.519
Like it's it's super exciting to see how it's uh being able to augment and help us do things faster, do things that we otherwise would uh not be able to do as quickly, or in some cases, like I've done some things uh even with our tools, uh like interacting with um building out SQL statements and stuff, doing stuff with data distiller that I don't have a lot of background on, but it's really enabled me to be able to play with a lot more uh than I have in every previously, and so it's it's super cool.
00:17:45.839 --> 00:17:47.440
Yeah, I can definitely recognize that as well.
00:17:47.680 --> 00:17:54.720
You know, I'm not a developer in any way, uh, but suddenly I feel like uh you can do some developer, right?
00:17:54.880 --> 00:17:59.119
Yeah, yeah, you can do some cool things and uh and you can do it super quickly.
00:17:59.279 --> 00:18:14.079
Like I had this request that came in and I turned something around in like less than 24 hours that uh for me to actually figure out and do that without uh some kind of assistance from uh from AI, uh it would have taken me days before maybe even weeks.
00:18:16.319 --> 00:18:20.799
Well, I appreciate you giving some insights on what has been announced here at Summit.
00:18:21.119 --> 00:18:23.440
Um we're gonna be meeting up with Jason Hickey.
00:18:23.680 --> 00:18:24.319
Oh, fantastic.
00:18:24.400 --> 00:18:25.599
Yeah, give him a hard time for it.
00:18:26.000 --> 00:18:26.400
I will.
00:18:26.559 --> 00:18:34.480
And I was actually thinking maybe uh if there's a question uh that we should ask him, like you can come up with a question we should be asking Jason.
00:18:34.880 --> 00:18:35.119
Yeah.
00:18:35.839 --> 00:18:37.119
I'm putting you on the spot right now.
00:18:37.200 --> 00:18:37.680
I know that.
00:18:38.160 --> 00:18:42.960
Um any integrations maybe?
00:18:43.839 --> 00:18:47.359
Yeah, I I'm trying to think what uh what would be good.
00:18:47.680 --> 00:19:00.079
Um maybe what uh what he sees uh what he sees the future of uh HAO and CJA uh uh together in this new AI landscape.
00:19:00.319 --> 00:19:00.640
Yeah.
00:19:00.960 --> 00:19:01.279
Yeah.
00:19:01.680 --> 00:19:03.519
I'll uh take note of that and ask him about it.
00:19:03.759 --> 00:19:03.920
Okay.
00:19:04.079 --> 00:19:04.160
Yeah.
00:19:04.480 --> 00:19:06.079
I'm gonna tell him that it's from you though.
00:19:06.160 --> 00:19:08.400
So he might be giving you some heat after that.
00:19:09.279 --> 00:19:10.000
I'm sure he will.
00:19:10.240 --> 00:19:10.559
Yeah.
00:19:11.279 --> 00:19:12.240
Thank you so much, Derek.
00:19:12.480 --> 00:19:13.200
So good to see you Casper.
00:19:13.519 --> 00:19:14.240
Yeah, good to see you as well.
00:19:14.480 --> 00:19:14.640
Okay.
00:19:15.200 --> 00:19:15.920
Hey Jason.
00:19:16.160 --> 00:19:17.119
How's it going, Casper?
00:19:17.440 --> 00:19:18.240
I'm good, and you?
00:19:18.319 --> 00:19:19.039
Yeah, I'm doing great.
00:19:19.279 --> 00:19:20.880
I appreciate you finding time to meet us.
00:19:20.960 --> 00:19:24.079
I know this is uh probably busy times uh for you, right?
00:19:24.319 --> 00:19:25.519
Yeah, always, man.
00:19:25.759 --> 00:19:27.680
Always back-to-back meetings with clients.
00:19:28.160 --> 00:19:29.440
Yeah, it's been really busy.
00:19:29.519 --> 00:19:31.039
I mean, meeting with a lot of customers.
00:19:31.119 --> 00:19:33.039
I had a session on stage, so you know.
00:19:33.359 --> 00:19:34.960
Just one, um, several sessions?
00:19:35.200 --> 00:19:39.680
Just one for me, but my team manages all the sessions and labs for across customer journeys.
00:19:39.920 --> 00:19:40.160
Nice.
00:19:40.319 --> 00:19:44.480
So we had, I think, four labs and eight sessions, and then we helped partner on about four more.
00:19:44.720 --> 00:19:45.359
You've been busy.
00:19:45.519 --> 00:19:45.759
Yes.
00:19:46.000 --> 00:19:54.160
And uh speaking of uh all the sessions and what you you and your team have been doing, just want to quickly introduce yourself or uh any listeners who don't know who you are?
00:19:54.400 --> 00:19:55.839
Yeah, so I'm Jason Hickey.
00:19:55.920 --> 00:19:59.039
I'm the director of product marketing for Journey Optimizer.
00:19:59.119 --> 00:20:03.279
Uh and yeah, here telling everybody what we're doing across Journey Optimize your campaign and target.
00:20:03.519 --> 00:20:03.920
Nice.
00:20:04.079 --> 00:20:12.079
And what are some of the announcements when it comes to AGO and maybe Target that's been this year that people who didn't attend Summit should know about?
00:20:12.400 --> 00:20:14.960
Yeah, I mean, first of all, everything agents, right?
00:20:15.119 --> 00:20:16.720
Like it's it's all the rage.
00:20:17.039 --> 00:20:18.160
Uh we're no exception.
00:20:18.319 --> 00:20:22.480
And so I think this year brings a lot of new ways to work with Journey Agent in our product.
00:20:22.640 --> 00:20:30.319
So it's not just a chat experience where you're asking questions and getting answers, but it's more of this like in-context co-pilot for the work you're doing.
00:20:30.480 --> 00:20:40.240
And then always on and automating you, telling you about when things might not be working properly or when uh a journey uh might be not uh you know performing exactly how you want it.
00:20:40.400 --> 00:20:53.920
So it's those moments where it can actually prevent disasters if you're not hands-on keys at your desk at that moment, you can get an alert going on, uh, and then really all about opportunity identification and inspiration for what are the journeys you're not running and maybe you should.
00:20:54.000 --> 00:20:54.160
Yeah.
00:20:54.319 --> 00:21:00.720
Uh so everything agents is is going on there, and then for both journey optimizer and target, uh MCP server.
00:21:00.880 --> 00:21:10.480
Uh so you know, we're a lot of the announcements and innovations that you'll see us talk about is really like we gotta meet our practitioners where they are, and where they are is changing really rapidly.
00:21:10.640 --> 00:21:19.359
And I tell this anecdote that my team in product marketing, non-technical people, six months ago we were all using ChatGPT to help write blog posts and things like that.
00:21:19.519 --> 00:21:27.920
But in the last six weeks, every single one of them has downloaded Claud code and is in the command line interface and building out prototypes and things that are gonna help them be better product marketers.
00:21:28.000 --> 00:21:30.000
And it's turning everybody into builders, right?
00:21:30.160 --> 00:21:30.240
Yeah.
00:21:30.559 --> 00:21:43.759
So when you think about that, having the MCP server for both target and journey optimizer is gonna let you work in the place where you're working, whether that's Claude or Copilot or Gemini or ChatGPT, and start building in HAO and then getting information back.
00:21:44.000 --> 00:21:45.359
So that's a big one.
00:21:45.519 --> 00:21:47.759
And then I think the last one is HAO loyalty.
00:21:47.920 --> 00:21:49.200
So super excited about this.
00:21:49.279 --> 00:21:52.160
It's a new expansion to the journey optimizer family of products.
00:21:52.400 --> 00:21:59.759
And it's helping you bring all of your loyalty data into the Adobe Experience platform and then normalize all that data with all the other experiments.
00:22:00.079 --> 00:22:01.839
Experiential data and then gamify it.
00:22:01.920 --> 00:22:12.960
So we built this really cool challenge service where you can have all these different tasks and then complete these challenges, message your customers about where they are in their challenge, and then give them rewards for when they actually complete the challenge.
00:22:13.119 --> 00:22:13.440
Okay.
00:22:13.599 --> 00:22:19.519
And of course, loyalty agent, which is going to help you better your loyalty program and find the people who are falling through the cracks.
00:22:19.680 --> 00:22:20.000
Okay.
00:22:20.160 --> 00:22:25.279
And this loyalty is that some say something that all AJO clients are getting, or is it a license?
00:22:25.359 --> 00:22:26.799
I think that's typically the correct thing.
00:22:27.039 --> 00:22:28.000
It is a license, yeah.
00:22:28.079 --> 00:22:32.880
But it is something where if that's your first foot in the door for Adobe, you don't have to buy the rest of the stack.
00:22:32.960 --> 00:22:34.720
You could actually just buy AJO loyalty.
00:22:34.799 --> 00:22:34.960
Okay.
00:22:35.200 --> 00:22:41.119
But if you're already running on Journey Optimizer and you're doing all the really cool things, you can add that on and then supercharge your loyalty program.
00:22:41.359 --> 00:22:41.759
Nice.
00:22:42.000 --> 00:22:47.680
And when are these things to be expected then as as uh be available?
00:22:47.839 --> 00:22:48.400
So I'm trying to get it.
00:22:48.720 --> 00:22:49.759
Loyalties in beta right now.
00:22:49.839 --> 00:22:49.920
Yeah.
00:22:50.240 --> 00:22:51.440
So we've got beta signups.
00:22:51.519 --> 00:22:54.160
Uh it's gonna be uh released in August, so not too long from now.
00:22:54.480 --> 00:22:58.720
Uh and a lot of the journey optimizer features actually we made available right before we came to Vegas.
00:22:58.880 --> 00:23:01.920
Uh, but we'll keep releasing them across the summer months.
00:23:02.079 --> 00:23:06.319
Uh pretty much everything I said uh is throughout May, June, and July and August.
00:23:06.480 --> 00:23:06.640
Okay.
00:23:06.799 --> 00:23:11.119
Uh we actually just heard back from Anthropic two days ago that our MCP server was accepted.
00:23:11.200 --> 00:23:12.799
Uh so we'll be looking for that really soon.
00:23:13.039 --> 00:23:14.000
Yeah, nice.
00:23:14.160 --> 00:23:17.759
And what would be the tip biggest takeaway from Summit for you?
00:23:18.240 --> 00:23:27.039
Yeah, I mean for me, I think actually, is that uh on the loyalty program, I had it in my head that it was more about uh points and rewards.
00:23:27.359 --> 00:23:36.960
But I've had a lot of interest from banks and financial institutions and wealth management and 401k providers who are saying it's not just about points, we want to gamify the progress here.
00:23:37.039 --> 00:23:43.200
And like, how do you inspire a generation that maybe not be as financially literate to grow their financial literacy?
00:23:43.359 --> 00:24:00.319
And so that's just one example, but it took away from me that like loyalty can be anything in any industry, and it doesn't always have to be a financial reward or incentive, and there's other ways to kind of gamify experiences to make better the experiences that your members or subscribers or patients or fans are having with your brand.
00:24:00.400 --> 00:24:02.240
Yeah, uh, and that was a huge takeaway for me.
00:24:02.400 --> 00:24:16.240
Um, I think the other takeaway for me is just like again how rapidly the move to agentic workflows and headless workflows and being able to say, like, I love Adobe, I love Journey Optimizer, but there's some work that I want to do over here because I've got other things going on.
00:24:16.319 --> 00:24:16.480
Yeah.
00:24:16.720 --> 00:24:19.920
Uh, and and like how many hand raises and head nods we got on that.
00:24:20.160 --> 00:24:20.960
Okay, nice.
00:24:21.200 --> 00:24:25.519
And uh lastly, I've uh uh met with Derek just before meeting with you.
00:24:25.759 --> 00:24:26.960
Yeah, I'm gonna get you, Derek.
00:24:27.599 --> 00:24:38.559
And he uh he had a question for you in regards to uh between CJ and AGO and uh AI, how that makes is uh how how do you see that future of that?
00:24:38.799 --> 00:24:39.599
So I think it's great.
00:24:39.680 --> 00:24:46.880
I think that one of the cool things, and not everybody sort of realizes this, is when you talk about customer journey analytics and journey optimizer, it's not an integration, right?
00:24:46.960 --> 00:24:48.640
It's truly built on the same platform.
00:24:48.720 --> 00:24:52.960
Yeah, so you're not moving data back and forth, it's all pointing to the same place and it's all the same thing.
00:24:53.359 --> 00:24:54.240
That's the benefit of AEP, right?
00:24:54.559 --> 00:24:55.440
The benefit of AEP.
00:24:55.519 --> 00:25:05.279
And so when you're in Journey Optimizer, you might not be a full-on analyst, uh, you might not become comfortable in analysis workspace, but we can have visualizations for you uh that make it easy.
00:25:05.440 --> 00:25:12.240
And then your analyst partners can build better visualizations or different visualizations and then pump those back into Journey Optimizer for you to get.
00:25:12.640 --> 00:25:19.440
But the AI part of it, I think, is the most interesting, is what I was mentioning before about like the disaster prevention.
00:25:19.759 --> 00:25:26.319
Because everybody thinks about, oh, we reacted to something that happened, and oh, if we had troubleshooted better, or if we had anticipated this better.
00:25:26.480 --> 00:25:36.480
Um, but if you can use simulation to prevent the things before they happen, or even the anomaly detection that CJA is so great at, and apply that to all the things in journeys.
00:25:36.559 --> 00:25:48.160
And so, what happens if you've got a journey that's usually has a million people every day running through it, and that drops to a hundred thousand, and you can catch that instantly because something's going on, and then react in the moment, like no matter where you are.
00:25:48.319 --> 00:25:56.880
I think those kinds of like AI and always-on power capabilities that are running off of all that shared data are gonna make the lives of our practitioners significantly easier.
00:25:57.039 --> 00:26:16.319
And then I think the last part of it is how to take the data and build out inspiration, whether that's from customer journey analytics or content analytics, because you think about like the metadata and the context around all the content that you're producing, we're feeding all of that into journey agents so you can actually build better journeys and get better at the you know the job of building journeys.
00:26:16.400 --> 00:26:24.079
And I think like all of those like really great touch points are just making the lives of our practitioners so much easier because they don't have to be analysts.
00:26:24.480 --> 00:26:24.960
Cool.
00:26:25.119 --> 00:26:28.000
Well, uh thank you very much, uh Jason.
00:26:28.240 --> 00:26:28.880
You're very welcome.
00:26:29.279 --> 00:26:30.720
Enjoy the rest of the summit.
00:26:31.279 --> 00:26:34.559
We'll be on uh last year, and uh things are slowly wrapping up, right?
00:26:34.720 --> 00:26:34.960
That's right.
00:26:35.119 --> 00:26:40.559
You're gonna be busy uh here the rest of the day or I am, I'm jumping to a meeting right now, but uh uh I'll be around.
00:26:40.640 --> 00:26:44.480
My flight's been delayed five times already, so I think I'll I'll see you a little bit more.
00:26:44.799 --> 00:26:50.799
Well, um have a uh some great last meetings here, and um yeah, hope to see you soon in uh Europe.
00:26:50.960 --> 00:26:52.079
Absolutely, thanks, Casper.
00:26:52.160 --> 00:26:52.559
Thanks, Dave.
00:00:04.240 --> 00:00:05.120
Hi Casper.
00:00:05.280 --> 00:00:05.919
Hi Casper.
00:00:07.759 --> 00:00:08.320
Las Vegas?
00:00:08.800 --> 00:00:09.199
Very nice.
00:00:09.439 --> 00:00:11.359
I was just about to say live from Les V.
00:00:11.759 --> 00:00:17.199
I guess right now it is live, but when the episode comes out, it's Thursday.
00:00:17.280 --> 00:00:18.640
Like we'll be on the Thursday.
00:00:18.800 --> 00:00:19.839
So today is Tuesday?
00:00:20.000 --> 00:00:20.320
Yes.
00:00:20.559 --> 00:00:22.079
Thursday it's coming out.
00:00:24.079 --> 00:00:27.600
And I guess what has happened up until now?
00:00:27.920 --> 00:00:31.120
It's been a whirlwind of experiences and things.
00:00:31.199 --> 00:00:34.479
It seems quite crazy that only a few days has passed.
00:00:35.439 --> 00:00:36.719
But it's been amazing.
00:00:37.600 --> 00:00:38.479
How's the jet lag?
00:00:39.280 --> 00:00:39.920
It's better.
00:00:40.079 --> 00:00:41.039
Actually, it's better.
00:00:43.039 --> 00:00:44.560
Do you feel that you're getting older?
00:00:45.200 --> 00:00:49.119
Every year you feel like I don't like claiming that it's the age causing it.
00:00:51.039 --> 00:00:55.280
But we met last uh evening, late afternoon yesterday.
00:00:55.520 --> 00:00:59.759
And for some I can't remember the conversation, but it was something about the month.
00:01:00.079 --> 00:01:01.280
And for some reason.
00:01:01.679 --> 00:01:03.359
You skipped the month, month of March.
00:01:04.000 --> 00:01:04.400
March?
00:01:04.560 --> 00:01:05.200
I just didn't know it.
00:01:05.599 --> 00:01:06.560
Jan, 5th, April.
00:01:07.200 --> 00:01:10.239
I had such a bad rain fog yesterday, right?
00:01:10.719 --> 00:01:13.519
Um, but we also had an event Sunday.
00:01:13.760 --> 00:01:14.319
We did.
00:01:14.640 --> 00:01:22.560
Uh on uh or at Flight Club, and I think by just mentioning them we should get sponsorships, right?
00:01:22.719 --> 00:01:24.239
Or a discount on the build.
00:01:24.799 --> 00:01:26.000
Massive sponsorships, yeah.
00:01:26.239 --> 00:01:27.200
A massive discount.
00:01:27.439 --> 00:01:30.480
But actually, it was first of a kind for us.
00:01:30.640 --> 00:01:40.640
Like we've done many events, all of like together, doing something where it's actually active and where people played darts at good drinks and good food.
00:01:41.120 --> 00:01:48.400
I I thought it was amazing, and the feedback I've received from uh the clients that attended and Adobe from the Nordics attended as well.
00:01:48.480 --> 00:01:51.200
Yeah, uh only had positive things to say, right?
00:01:51.760 --> 00:02:00.239
Um so if um if people are in Vegas and need a place to play some darts and have fun, Flight Club is is definitely the place, right?
00:02:00.719 --> 00:02:05.439
I have to say though, I would consider inviting you after getting the leaderboard back.
00:02:06.000 --> 00:02:14.560
You were uh clear number one, which which annoys me, but I noticed I noticed that you're also the one playing most games.
00:02:15.439 --> 00:02:18.960
I don't think it's counting the game, so this is just a bad excuse that I'm number one, right?
00:02:19.039 --> 00:02:19.680
I'm not sure.
00:02:19.840 --> 00:02:20.400
Yeah, yeah.
00:02:20.560 --> 00:02:39.840
Um but it was amazing, and the mix of uh Adobe professionals, uh Adobe uh uh customers, users, uh like the mix was perfect, and the the conversations over the dot was so interesting, uh both talking about new existing use cases and use cases to come.
00:02:39.919 --> 00:02:45.520
Yeah, uh so I really like the combination of these things like that's something we're gonna do again.
00:02:45.599 --> 00:03:02.560
I think and and and the purpose just to to put some words on that, for for us, it's more you know, the important thing is just having or building a community of people flying in or flying over the punt to attend and summit because there's 14,000 people attending.
00:03:02.800 --> 00:03:06.960
I think 2,000 is from Adobe, and then partner customers is 12,000.
00:03:07.039 --> 00:03:14.800
Yeah, so just being able to actually recognize a few faces when you go into the sessions and yeah, all the pre-summit.
00:03:15.039 --> 00:03:15.520
Yeah, okay.
00:03:16.319 --> 00:03:17.520
So it's like, yeah, yeah, yeah.
00:03:17.680 --> 00:03:18.479
You're right.
00:03:18.800 --> 00:03:31.599
Um, and just uh getting customers together who can share you know the wins and the struggles that they have with the Adobe solutions is really the important thing, at least for us when doing an event like that, right?
00:03:31.919 --> 00:03:38.319
And we can hope for success, but actually, like way more people showed up than we could ever had have imagined.
00:03:38.479 --> 00:03:38.639
Yeah.
00:03:38.800 --> 00:03:49.759
So we need both to go back to our financial departments and yeah, I uh I definitely need to talk to Lucas uh and I'm probably gonna wait until I get home so he doesn't cancel my flight.
00:03:49.840 --> 00:03:50.879
Yeah, yeah, yeah.
00:03:51.520 --> 00:04:05.360
But it was worth it, and I think it's it's opening up the conversation of events our eye, which is I've said it a few times in our in our series here, like we need to dedicate an episode on that because how we create our eye from events has changed.
00:04:05.439 --> 00:04:19.519
Yeah, like from this very salesy where we need to go book meetings and do all these things where we talk about what what we're filling, what we do, to the conversational part of it, which is essentially the value of all and bringing back to your point about community.
00:04:19.759 --> 00:04:26.800
Like uh now we're in front of Experience League here in uh in Las Vegas at the Adobe Stand, and it's it's all about community.
00:04:26.879 --> 00:04:36.800
Like the great conversations uh happens with these things, and and the conversations around business also happens if we put it a bit in the background sometimes.
00:04:37.360 --> 00:04:50.560
Um I enjoy that very much in terms of it becomes like a bit more shoulders down, so we talk about the things that actually matters and how how people can help each other and learn from each other and all these things, absolutely.
00:04:50.720 --> 00:04:58.879
Um, which is also the interview that we're gonna share later with uh Caitlin from uh from uh from Adobe talking about this experience league uh amongst the city.
00:04:59.040 --> 00:05:07.680
So we have we have Caitlin coming on talking about uh Experience League and the value of uh uh perspective that that drives, right?
00:05:07.839 --> 00:05:08.160
Yes.
00:05:08.399 --> 00:05:13.759
We have um Derek talking about uh new things coming in analytics and CJA.
00:05:14.399 --> 00:05:19.680
Uh Jason talking about AGO, some new stuff coming into the AGO.
00:05:19.920 --> 00:05:26.639
Yeah, so basically all the topics that that uh we've discussed over the last one and a half seasons in the desktop data.
00:05:26.720 --> 00:05:31.519
Yeah, and I I I really like that, and I think uh I look forward it will be there.
00:05:31.600 --> 00:05:50.560
Yeah uh before jumping into the interviews, yes, then uh I thought it could be interesting just adding a perspective on what's the benefit of attending Adobe Summit in person because it's it's not cheap, um the ticket is not cheap, getting the flights and hotels is certainly not cheap either.
00:05:50.639 --> 00:05:52.000
Um cheap.
00:05:52.160 --> 00:05:56.399
Um and you can also see some of the sessions and other sessions virtually, right?
00:05:56.720 --> 00:05:57.040
Yeah, yeah.
00:05:57.279 --> 00:05:59.120
So why why attend Summit?
00:05:59.279 --> 00:06:00.959
Yeah, it's a good question.
00:06:01.199 --> 00:06:06.480
Uh and why I think it's a good question is because like for me it's a no-brainer.
00:06:06.639 --> 00:06:10.720
Like we've been here many times before, yeah, but sitting back home, it's a big decision.
00:06:10.879 --> 00:06:31.600
Yeah, uh, but the outcome of being here, the outcome of Adobe making like key developers, key uh product evangelists, and and like the ones who actually influence the product available, that you talk to them directly, both uh from Emea, but also from USA and the like the entire globe.
00:06:31.759 --> 00:06:34.800
I think that's something that you you're not seeing many places.
00:06:35.360 --> 00:06:50.480
And at the same time, the customers here like shoulders down conversations about what's really going on, how we can help each other, how we can do these things, something that you won't get online or many other uh conventions, I feel and and it's something that's difficult to put a price on as well, right?
00:06:50.720 --> 00:07:01.920
But I think uh um I think the value as as you said is that all the critical people at Adobe who's driving the products is is making themselves available for customers, right?
00:07:02.240 --> 00:07:10.639
And it's not just just about being on a VIP track or anything, you know, you can approach them after the sessions that they're doing and and get some insights.
00:07:10.720 --> 00:07:13.120
Yeah, and then talking about community.
00:07:13.279 --> 00:07:19.600
I mean, as soon as you go up and down the escalators at the hotel and they see your badge on it, people start engaging and talking, right?
00:07:19.920 --> 00:07:24.079
I had conversations every morning to the convention hall from the elevator in the hotel.
00:07:24.639 --> 00:07:25.360
Yeah, that's great.
00:07:25.439 --> 00:07:26.560
That's number one, right?
00:07:26.720 --> 00:07:30.800
Um, but obviously it's difficult to put uh, you know, is it worth the price?
00:07:31.040 --> 00:07:34.560
Um and then just being here.
00:07:34.720 --> 00:07:43.040
I mean the atmosphere, the vibe, you cannot avoid getting excited about Adobe or Summit, right, when you're here.
00:07:43.279 --> 00:07:44.240
Oh, absolutely not.
00:07:44.639 --> 00:07:49.199
Uh which certainly cannot be replicated into a virtual attendance or session, right?
00:07:49.360 --> 00:07:55.040
No, and I understand there are many reasons why you you would not go for economical reasons and stuff like that.
00:07:55.360 --> 00:08:00.720
But if we talk ROI on that, like I I have never seen it not being positive.
00:08:00.959 --> 00:08:10.800
Like it's always a positive ROI in terms of the community, in terms of the people they meet, in terms of the business opportunities that happens when we talk about how to succeed with using Adobe.
00:08:10.879 --> 00:08:13.120
Yeah, because I think that's the key, that's the real ROI.
00:08:13.279 --> 00:08:21.600
Like you can buy all the tools, but if we don't have the foundation to make them work and the knowledge and the help around us to to implement it, then it makes no sense.
00:08:21.680 --> 00:08:23.360
And this is the ROI for me.
00:08:23.439 --> 00:08:23.600
Yeah.
00:08:23.839 --> 00:08:31.839
And then then be inspired by not just the sessions, but actually meeting other clients both in the same industry and other industries.
00:08:31.920 --> 00:08:40.480
And as I said in the beginning, you know, understand, you know, how have they addressed some of the challenges or what are some of the wins that you can replicate into your setup.
00:08:40.799 --> 00:08:41.360
Exactly.
00:08:41.600 --> 00:08:44.399
And that you cannot get in a virtual session.
00:08:44.639 --> 00:08:45.039
You cannot.
00:08:45.200 --> 00:08:45.360
No.
00:08:45.600 --> 00:08:52.080
And you like the connection, like for us, also customers, like we have a lot of customers here, and the conversation is just different, right?
00:08:52.159 --> 00:08:52.320
Yeah.
00:08:52.480 --> 00:08:58.240
So when people meet face-to-face, it's something that kind of have have gone a bit away after Corona.
00:08:58.320 --> 00:09:01.360
I know that we are back on this, but we haven't come fully back.
00:09:01.919 --> 00:09:06.080
So we need to invest in this because it pays off so many times, right?
00:09:06.559 --> 00:09:09.200
Um we we had we're really trying to do this.
00:09:09.279 --> 00:09:11.279
Like we did now, we did the the flight club thing.
00:09:11.440 --> 00:09:13.679
Yeah, uh, we also did uh the running club.
00:09:13.759 --> 00:09:21.840
So before day one, we had a morning running club meeting up at 7 a.m., which we should probably do even earlier, but like just having people meet.
00:09:22.000 --> 00:09:28.080
So, as you said in the beginning, when we get to the convention, when we walk around having all these conversations, we say hi to people.
00:09:28.159 --> 00:09:29.679
We like there's a familiar face, right?
00:09:29.840 --> 00:09:30.080
Yeah, yeah.
00:09:30.320 --> 00:09:33.360
Hey, you should talk to this person, like from what you said to me and what we just talked about.
00:09:33.519 --> 00:09:34.879
This is and I love that.
00:09:34.960 --> 00:09:38.159
Like, let's not undervaluate that because it's like so important.
00:09:38.480 --> 00:09:38.799
Good.
00:09:39.039 --> 00:09:45.600
With that said, I think let's uh let's roll the interviews and uh hopefully that people get some insight from those.
00:09:45.759 --> 00:09:46.879
Yeah, absolutely.
00:09:47.120 --> 00:09:47.840
Hi, Caitlin.
00:09:48.080 --> 00:09:49.120
Hi, Casper.
00:09:49.759 --> 00:09:52.240
Uh really appreciate you finding time to meet us.
00:09:52.399 --> 00:09:54.559
Uh, for those who don't know you, can you just quickly?
00:09:55.039 --> 00:09:56.240
Yeah, my name's Caitlin Foster.
00:09:56.320 --> 00:09:59.679
I'm the head of the Experience League community engagement team.
00:10:00.480 --> 00:10:01.759
And is this your first time at Summit?
00:10:02.080 --> 00:10:02.720
No, it's my third.
00:10:03.039 --> 00:10:03.600
Your third time?
00:10:04.000 --> 00:10:04.879
So what do you think of Summit?
00:10:05.440 --> 00:10:05.919
That's pretty awesome.
00:10:06.320 --> 00:10:06.639
Pretty awesome.
00:10:06.879 --> 00:10:08.399
Yeah, this year has been a bigger year for us.
00:10:08.639 --> 00:10:13.120
We have new activations for Experience League in our community, so we're pretty excited about it.
00:10:13.919 --> 00:10:26.240
And that's one of the reasons I thought it could be really interesting talking to you because uh uh Experience League is a big thing, but when I talk to customers, I'm surprised how many is not you know fully familiar with Experience League.
00:10:26.720 --> 00:10:26.879
I know.
00:10:27.039 --> 00:10:28.240
It shocks me as well.
00:10:28.720 --> 00:10:30.240
It's a problem that we're working on though.
00:10:31.600 --> 00:10:34.480
So uh what is Experience League then for those who don't know?
00:10:34.879 --> 00:10:35.279
Sure, yeah.
00:10:35.440 --> 00:10:42.960
Experience league is the Adobe Digital Experience Cloud's online platform and space for learning, everything learning.
00:10:43.120 --> 00:10:46.320
So all of our learning content, our community content.
00:10:46.639 --> 00:10:58.639
Um, if you are a beginner user of a product, whether you're a business user or a developer or all the way to advanced, you can come into an Expected Experience League and you can access lots of different types of learning content.
00:10:58.879 --> 00:11:05.279
Everything from tutorials, perspective content, perspective articles written by other customers and users.
00:11:05.600 --> 00:11:10.480
We have training, we have certifications, we have all of our documentation, everything.
00:11:10.879 --> 00:11:11.679
But what is it you don't have?
00:11:12.000 --> 00:11:13.679
I know, well that's pretty much true, exactly.
00:11:13.919 --> 00:11:16.879
Um so yes, everything is in Experience League.
00:11:17.279 --> 00:11:25.120
Um it is all customized to your profile, so we leverage all of our Adobe solutions as well to build a targeted playlist and content.
00:11:25.519 --> 00:11:28.000
So it's it's a really great one-stop shop for everything learning.
00:11:28.320 --> 00:11:34.080
So so um so when you say training, I'm thinking of practitioners, but what if I'm a CMO?
00:11:34.639 --> 00:11:36.000
Yeah, there's stuff in there for you as well.
00:11:36.159 --> 00:11:36.320
Yeah.
00:11:36.480 --> 00:11:42.240
Um there is a lot of content that's really focused on that practitioner because we're trying to upskill marketers and developers.
00:11:42.720 --> 00:11:44.720
But yes, we absolutely have content for everybody.
00:11:45.440 --> 00:11:55.039
Okay, so what's the one takeaway that people who listen to this should do when uh it comes to experience league?
00:11:55.279 --> 00:11:56.960
Like what's the number one takeaway?
00:11:57.279 --> 00:11:58.720
Can that be 1.1 and 1.2?
00:11:59.200 --> 00:11:59.519
This or that.
00:11:59.679 --> 00:12:01.200
1.1 is go on to experience league.
00:12:01.279 --> 00:12:02.080
Yeah, that's the first thing.
00:12:02.639 --> 00:12:04.399
Secondly, create a profile.
00:12:04.559 --> 00:12:13.759
It's really important that you do that because if you can create a profile and create your profile, build out what that pro your profile looks like.
00:12:13.919 --> 00:12:21.120
So add your experience level, add the products that you're interested in, and then we will curate the targeted playlists and content for you.
00:12:21.919 --> 00:12:24.639
That sounds like you have a platform that supports personalization.
00:12:25.039 --> 00:12:26.000
It does, it does.
00:12:26.240 --> 00:12:26.879
Shocker, huh?
00:12:27.120 --> 00:12:27.840
Shocker, yeah.
00:12:28.320 --> 00:12:30.799
Well, I really appreciate you finding the time for this.
00:12:30.879 --> 00:12:32.559
Um uh uh Caitlin.
00:12:32.960 --> 00:12:36.639
And uh what are your plans for summit the rest of the day and tomorrow?
00:12:36.720 --> 00:12:38.080
Is that just outstanding and the clues?
00:12:38.480 --> 00:12:44.240
I will be hosting demos of Experience League for the rest of the day, and then I'll be hosting a couple of our Ask Me Anything live sessions.
00:12:44.399 --> 00:12:45.600
So we've built out a stage.
00:12:45.840 --> 00:12:55.360
We've got customers like yourself and partners like yourself and our champions who are hosting sessions, sharing their experiences with our customers and opening the floor to ask me anything questions.
00:12:56.240 --> 00:12:56.399
Cool.
00:12:56.799 --> 00:12:57.279
One last thing.
00:12:57.360 --> 00:12:58.799
Yeah, thank you so much for the hat.
00:12:59.039 --> 00:12:59.679
Oh, you're so welcome.
00:12:59.759 --> 00:13:00.559
You have to wear it all day though.
00:13:00.799 --> 00:13:01.120
All day.
00:13:01.600 --> 00:13:02.159
I promise.
00:13:02.480 --> 00:13:02.960
Great, thank you.
00:13:03.440 --> 00:13:05.519
At least until you can't see me in a minute.
00:13:05.840 --> 00:13:06.399
This is perfect, yeah.
00:13:06.480 --> 00:13:07.679
But you need to walk by all the time.
00:13:08.159 --> 00:13:08.879
Sure, absolutely.
00:13:09.360 --> 00:13:10.240
Thank you so much, Caitlin.
00:13:10.639 --> 00:13:11.279
Thank you for having me.
00:13:12.320 --> 00:13:12.879
Hi Derek.
00:13:13.120 --> 00:13:14.559
Hey Castor, it's good to see you.
00:13:14.879 --> 00:13:15.600
Good to see you as well.
00:13:16.240 --> 00:13:19.440
We last was it last year that you were in America?
00:13:19.600 --> 00:13:19.679
Europe?
00:13:19.919 --> 00:13:20.159
Amia?
00:13:20.399 --> 00:13:20.480
Yeah?
00:13:20.720 --> 00:13:21.120
Yeah, yeah, yeah.
00:13:21.440 --> 00:13:22.639
Doing analytics and advertisers?
00:13:22.960 --> 00:13:23.120
Right.
00:13:23.360 --> 00:13:23.519
Yeah.
00:13:24.000 --> 00:13:25.519
And uh now you're at a summit?
00:13:25.759 --> 00:13:26.639
Oh yeah, it's great.
00:13:26.879 --> 00:13:27.120
Yeah.
00:13:27.519 --> 00:13:32.399
And just for the ones who may not know you, uh just quickly on what you do at Adobe.
00:13:32.639 --> 00:13:33.120
Yeah, absolutely.
00:13:33.200 --> 00:13:35.279
So I'm a senior product manager for Adobe.
00:13:35.360 --> 00:13:44.960
I uh I specialize in uh analytics, so Adobe Analytics as well as customer journey analytics and been around the analytics industry for uh for a little while, about 20 years.
00:13:45.440 --> 00:13:45.840
20 years.
00:13:46.080 --> 00:13:49.840
And I uh we were both part of Omnature and the acquisition, right?
00:13:50.080 --> 00:13:50.559
Yeah, that's right.
00:13:51.279 --> 00:13:53.759
Yeah, so Casper and I go away a little ways back.
00:13:54.960 --> 00:14:05.759
And we just talked about that uh uh we're slowly getting older or uh not realizing it, but then uh we're holding the mics because we want to be young with the we want to be young with the young ones, yeah.
00:14:06.000 --> 00:14:07.600
We gotta be cool, we gotta learn.
00:14:08.159 --> 00:14:09.600
It's all about reinventing yourself.
00:14:09.919 --> 00:14:10.240
Exactly.
00:14:10.720 --> 00:14:16.080
Uh and when we talk about the industry that uh you know omnichture acquisition, I always realize how old I'm getting.
00:14:16.480 --> 00:14:16.960
That's right.
00:14:17.039 --> 00:14:20.720
Yeah, it's coming up on yeah, it's coming up on 20 years for that.
00:14:20.960 --> 00:14:21.360
That's crazy.
00:14:21.919 --> 00:14:22.480
Time flies.
00:14:22.879 --> 00:14:24.720
Uh what have you been doing at Summit Dark?
00:14:25.120 --> 00:14:31.200
Ah, so uh first, one of the best things like this is to be able to connect with people and stuff.
00:14:31.279 --> 00:14:38.159
And I know everybody can't be there unfortunately and and stuff, but uh I've had uh a couple of speaking uh engagements and stuff.
00:14:38.399 --> 00:14:45.840
We went over something that we do too hot for main stage where we showcase some things that are coming in there potential new features, right?
00:14:46.080 --> 00:14:46.320
Exactly.
00:14:46.480 --> 00:14:50.000
Yeah, potential new features and get people's feedback and vote in on them and stuff.
00:14:50.080 --> 00:14:55.519
And so if uh you weren't able to come or you weren't able to come to Summit at all, I would say check that one out.
00:14:55.759 --> 00:15:00.480
And if you want to just reach out to me directly, if there's things that you want to see, please feel free to do that.
00:15:00.879 --> 00:15:01.039
Nice.
00:15:01.519 --> 00:15:09.679
And that's one of the things I really like about Adobe is that you are you're actually listening to the community on uh what makes sense to put in the product.
00:15:10.240 --> 00:15:10.639
Absolutely.
00:15:10.720 --> 00:15:15.120
We think that that's so important, and honestly, we've got the best uh community out there.
00:15:15.440 --> 00:15:19.360
The analytics community is amazing and a little bit more fantastic.
00:15:20.000 --> 00:15:28.399
So for those who didn't attend the summit, what are some of the features that uh they can expect in analytics and CGA?
00:15:28.799 --> 00:15:29.360
Yeah, yeah.
00:15:29.679 --> 00:15:37.279
So I'd say one that is CGA specific, it's the uh uh uh data insights agent 2.0.
00:15:37.840 --> 00:15:40.240
So we made tons of improvements in that.
00:15:40.559 --> 00:15:44.639
Uh that uh it's it's really cool the kind of things that it can do.
00:15:45.440 --> 00:15:47.679
Also something for analytics and CGA.
00:15:48.159 --> 00:15:50.559
So we're releasing the MCP servers.
00:15:51.039 --> 00:15:57.039
And so that's what that allows you to do if you're a cursor, you're a claw, uh copilot, I guess.
00:15:57.519 --> 00:15:59.440
Copilot, yeah, there's a copilot integration.
00:15:59.679 --> 00:16:03.360
Uh ChatGPT, you're gonna be able to connect to the MCP.
00:16:03.519 --> 00:16:15.360
So that way if you're you're in your LLM of choice, you can start asking the questions, and it's gonna uh be able to interface with uh Adobe Analytics, customer journey analytics to get some of those insights really quickly.
00:16:15.519 --> 00:16:18.720
It's uh it's really cool to see some of the things that are doing.
00:16:19.360 --> 00:16:26.639
And uh timeline wise, is that something that's uh coming out shortly after summit or is it Yeah, great question.
00:16:26.960 --> 00:16:31.039
So the MCP servers are gonna be coming out a week from today, so the 29th.
00:16:31.440 --> 00:16:32.799
So it's gonna be here quick.
00:16:33.200 --> 00:16:39.440
Uh next uh month is when uh DIA agent, so the data insights agent 2.0, that's coming out.
00:16:39.600 --> 00:16:41.679
So just uh probably a few weeks after summit.
00:16:42.480 --> 00:16:42.799
Oh okay.
00:16:42.960 --> 00:16:44.480
So it's actually pretty close.
00:16:44.639 --> 00:16:48.879
It's not just announcement and then Q4, Q1 that you will see it before next summit.
00:16:49.120 --> 00:16:50.320
No, it's not like that.
00:16:50.639 --> 00:16:54.240
Sometimes that happens, but um no, these are these are coming out really soon.
00:16:54.480 --> 00:16:55.279
Oh, that's pretty cool.
00:16:55.600 --> 00:16:58.639
What would be your biggest takeaway from uh from this summit?
00:16:59.279 --> 00:17:03.919
Oh man, my biggest takeaway is how fast things are changing.
00:17:04.400 --> 00:17:10.160
And just for all of us, it's it's you've gotta take time to uh to learn some of these new things.
00:17:10.559 --> 00:17:13.599
But it's also specifically AI specifically.
00:17:13.920 --> 00:17:45.519
Like it's it's super exciting to see how it's uh being able to augment and help us do things faster, do things that we otherwise would uh not be able to do as quickly, or in some cases, like I've done some things uh even with our tools, uh like interacting with um building out SQL statements and stuff, doing stuff with data distiller that I don't have a lot of background on, but it's really enabled me to be able to play with a lot more uh than I have in every previously, and so it's it's super cool.
00:17:45.839 --> 00:17:47.440
Yeah, I can definitely recognize that as well.
00:17:47.680 --> 00:17:54.720
You know, I'm not a developer in any way, uh, but suddenly I feel like uh you can do some developer, right?
00:17:54.880 --> 00:17:59.119
Yeah, yeah, you can do some cool things and uh and you can do it super quickly.
00:17:59.279 --> 00:18:14.079
Like I had this request that came in and I turned something around in like less than 24 hours that uh for me to actually figure out and do that without uh some kind of assistance from uh from AI, uh it would have taken me days before maybe even weeks.
00:18:16.319 --> 00:18:20.799
Well, I appreciate you giving some insights on what has been announced here at Summit.
00:18:21.119 --> 00:18:23.440
Um we're gonna be meeting up with Jason Hickey.
00:18:23.680 --> 00:18:24.319
Oh, fantastic.
00:18:24.400 --> 00:18:25.599
Yeah, give him a hard time for it.
00:18:26.000 --> 00:18:26.400
I will.
00:18:26.559 --> 00:18:34.480
And I was actually thinking maybe uh if there's a question uh that we should ask him, like you can come up with a question we should be asking Jason.
00:18:34.880 --> 00:18:35.119
Yeah.
00:18:35.839 --> 00:18:37.119
I'm putting you on the spot right now.
00:18:37.200 --> 00:18:37.680
I know that.
00:18:38.160 --> 00:18:42.960
Um any integrations maybe?
00:18:43.839 --> 00:18:47.359
Yeah, I I'm trying to think what uh what would be good.
00:18:47.680 --> 00:19:00.079
Um maybe what uh what he sees uh what he sees the future of uh HAO and CJA uh uh together in this new AI landscape.
00:19:00.319 --> 00:19:00.640
Yeah.
00:19:00.960 --> 00:19:01.279
Yeah.
00:19:01.680 --> 00:19:03.519
I'll uh take note of that and ask him about it.
00:19:03.759 --> 00:19:03.920
Okay.
00:19:04.079 --> 00:19:04.160
Yeah.
00:19:04.480 --> 00:19:06.079
I'm gonna tell him that it's from you though.
00:19:06.160 --> 00:19:08.400
So he might be giving you some heat after that.
00:19:09.279 --> 00:19:10.000
I'm sure he will.
00:19:10.240 --> 00:19:10.559
Yeah.
00:19:11.279 --> 00:19:12.240
Thank you so much, Derek.
00:19:12.480 --> 00:19:13.200
So good to see you Casper.
00:19:13.519 --> 00:19:14.240
Yeah, good to see you as well.
00:19:14.480 --> 00:19:14.640
Okay.
00:19:15.200 --> 00:19:15.920
Hey Jason.
00:19:16.160 --> 00:19:17.119
How's it going, Casper?
00:19:17.440 --> 00:19:18.240
I'm good, and you?
00:19:18.319 --> 00:19:19.039
Yeah, I'm doing great.
00:19:19.279 --> 00:19:20.880
I appreciate you finding time to meet us.
00:19:20.960 --> 00:19:24.079
I know this is uh probably busy times uh for you, right?
00:19:24.319 --> 00:19:25.519
Yeah, always, man.
00:19:25.759 --> 00:19:27.680
Always back-to-back meetings with clients.
00:19:28.160 --> 00:19:29.440
Yeah, it's been really busy.
00:19:29.519 --> 00:19:31.039
I mean, meeting with a lot of customers.
00:19:31.119 --> 00:19:33.039
I had a session on stage, so you know.
00:19:33.359 --> 00:19:34.960
Just one, um, several sessions?
00:19:35.200 --> 00:19:39.680
Just one for me, but my team manages all the sessions and labs for across customer journeys.
00:19:39.920 --> 00:19:40.160
Nice.
00:19:40.319 --> 00:19:44.480
So we had, I think, four labs and eight sessions, and then we helped partner on about four more.
00:19:44.720 --> 00:19:45.359
You've been busy.
00:19:45.519 --> 00:19:45.759
Yes.
00:19:46.000 --> 00:19:54.160
And uh speaking of uh all the sessions and what you you and your team have been doing, just want to quickly introduce yourself or uh any listeners who don't know who you are?
00:19:54.400 --> 00:19:55.839
Yeah, so I'm Jason Hickey.
00:19:55.920 --> 00:19:59.039
I'm the director of product marketing for Journey Optimizer.
00:19:59.119 --> 00:20:03.279
Uh and yeah, here telling everybody what we're doing across Journey Optimize your campaign and target.
00:20:03.519 --> 00:20:03.920
Nice.
00:20:04.079 --> 00:20:12.079
And what are some of the announcements when it comes to AGO and maybe Target that's been this year that people who didn't attend Summit should know about?
00:20:12.400 --> 00:20:14.960
Yeah, I mean, first of all, everything agents, right?
00:20:15.119 --> 00:20:16.720
Like it's it's all the rage.
00:20:17.039 --> 00:20:18.160
Uh we're no exception.
00:20:18.319 --> 00:20:22.480
And so I think this year brings a lot of new ways to work with Journey Agent in our product.
00:20:22.640 --> 00:20:30.319
So it's not just a chat experience where you're asking questions and getting answers, but it's more of this like in-context co-pilot for the work you're doing.
00:20:30.480 --> 00:20:40.240
And then always on and automating you, telling you about when things might not be working properly or when uh a journey uh might be not uh you know performing exactly how you want it.
00:20:40.400 --> 00:20:53.920
So it's those moments where it can actually prevent disasters if you're not hands-on keys at your desk at that moment, you can get an alert going on, uh, and then really all about opportunity identification and inspiration for what are the journeys you're not running and maybe you should.
00:20:54.000 --> 00:20:54.160
Yeah.
00:20:54.319 --> 00:21:00.720
Uh so everything agents is is going on there, and then for both journey optimizer and target, uh MCP server.
00:21:00.880 --> 00:21:10.480
Uh so you know, we're a lot of the announcements and innovations that you'll see us talk about is really like we gotta meet our practitioners where they are, and where they are is changing really rapidly.
00:21:10.640 --> 00:21:19.359
And I tell this anecdote that my team in product marketing, non-technical people, six months ago we were all using ChatGPT to help write blog posts and things like that.
00:21:19.519 --> 00:21:27.920
But in the last six weeks, every single one of them has downloaded Claud code and is in the command line interface and building out prototypes and things that are gonna help them be better product marketers.
00:21:28.000 --> 00:21:30.000
And it's turning everybody into builders, right?
00:21:30.160 --> 00:21:30.240
Yeah.
00:21:30.559 --> 00:21:43.759
So when you think about that, having the MCP server for both target and journey optimizer is gonna let you work in the place where you're working, whether that's Claude or Copilot or Gemini or ChatGPT, and start building in HAO and then getting information back.
00:21:44.000 --> 00:21:45.359
So that's a big one.
00:21:45.519 --> 00:21:47.759
And then I think the last one is HAO loyalty.
00:21:47.920 --> 00:21:49.200
So super excited about this.
00:21:49.279 --> 00:21:52.160
It's a new expansion to the journey optimizer family of products.
00:21:52.400 --> 00:21:59.759
And it's helping you bring all of your loyalty data into the Adobe Experience platform and then normalize all that data with all the other experiments.
00:22:00.079 --> 00:22:01.839
Experiential data and then gamify it.
00:22:01.920 --> 00:22:12.960
So we built this really cool challenge service where you can have all these different tasks and then complete these challenges, message your customers about where they are in their challenge, and then give them rewards for when they actually complete the challenge.
00:22:13.119 --> 00:22:13.440
Okay.
00:22:13.599 --> 00:22:19.519
And of course, loyalty agent, which is going to help you better your loyalty program and find the people who are falling through the cracks.
00:22:19.680 --> 00:22:20.000
Okay.
00:22:20.160 --> 00:22:25.279
And this loyalty is that some say something that all AJO clients are getting, or is it a license?
00:22:25.359 --> 00:22:26.799
I think that's typically the correct thing.
00:22:27.039 --> 00:22:28.000
It is a license, yeah.
00:22:28.079 --> 00:22:32.880
But it is something where if that's your first foot in the door for Adobe, you don't have to buy the rest of the stack.
00:22:32.960 --> 00:22:34.720
You could actually just buy AJO loyalty.
00:22:34.799 --> 00:22:34.960
Okay.
00:22:35.200 --> 00:22:41.119
But if you're already running on Journey Optimizer and you're doing all the really cool things, you can add that on and then supercharge your loyalty program.
00:22:41.359 --> 00:22:41.759
Nice.
00:22:42.000 --> 00:22:47.680
And when are these things to be expected then as as uh be available?
00:22:47.839 --> 00:22:48.400
So I'm trying to get it.
00:22:48.720 --> 00:22:49.759
Loyalties in beta right now.
00:22:49.839 --> 00:22:49.920
Yeah.
00:22:50.240 --> 00:22:51.440
So we've got beta signups.
00:22:51.519 --> 00:22:54.160
Uh it's gonna be uh released in August, so not too long from now.
00:22:54.480 --> 00:22:58.720
Uh and a lot of the journey optimizer features actually we made available right before we came to Vegas.
00:22:58.880 --> 00:23:01.920
Uh, but we'll keep releasing them across the summer months.
00:23:02.079 --> 00:23:06.319
Uh pretty much everything I said uh is throughout May, June, and July and August.
00:23:06.480 --> 00:23:06.640
Okay.
00:23:06.799 --> 00:23:11.119
Uh we actually just heard back from Anthropic two days ago that our MCP server was accepted.
00:23:11.200 --> 00:23:12.799
Uh so we'll be looking for that really soon.
00:23:13.039 --> 00:23:14.000
Yeah, nice.
00:23:14.160 --> 00:23:17.759
And what would be the tip biggest takeaway from Summit for you?
00:23:18.240 --> 00:23:27.039
Yeah, I mean for me, I think actually, is that uh on the loyalty program, I had it in my head that it was more about uh points and rewards.
00:23:27.359 --> 00:23:36.960
But I've had a lot of interest from banks and financial institutions and wealth management and 401k providers who are saying it's not just about points, we want to gamify the progress here.
00:23:37.039 --> 00:23:43.200
And like, how do you inspire a generation that maybe not be as financially literate to grow their financial literacy?
00:23:43.359 --> 00:24:00.319
And so that's just one example, but it took away from me that like loyalty can be anything in any industry, and it doesn't always have to be a financial reward or incentive, and there's other ways to kind of gamify experiences to make better the experiences that your members or subscribers or patients or fans are having with your brand.
00:24:00.400 --> 00:24:02.240
Yeah, uh, and that was a huge takeaway for me.
00:24:02.400 --> 00:24:16.240
Um, I think the other takeaway for me is just like again how rapidly the move to agentic workflows and headless workflows and being able to say, like, I love Adobe, I love Journey Optimizer, but there's some work that I want to do over here because I've got other things going on.
00:24:16.319 --> 00:24:16.480
Yeah.
00:24:16.720 --> 00:24:19.920
Uh, and and like how many hand raises and head nods we got on that.
00:24:20.160 --> 00:24:20.960
Okay, nice.
00:24:21.200 --> 00:24:25.519
And uh lastly, I've uh uh met with Derek just before meeting with you.
00:24:25.759 --> 00:24:26.960
Yeah, I'm gonna get you, Derek.
00:24:27.599 --> 00:24:38.559
And he uh he had a question for you in regards to uh between CJ and AGO and uh AI, how that makes is uh how how do you see that future of that?
00:24:38.799 --> 00:24:39.599
So I think it's great.
00:24:39.680 --> 00:24:46.880
I think that one of the cool things, and not everybody sort of realizes this, is when you talk about customer journey analytics and journey optimizer, it's not an integration, right?
00:24:46.960 --> 00:24:48.640
It's truly built on the same platform.
00:24:48.720 --> 00:24:52.960
Yeah, so you're not moving data back and forth, it's all pointing to the same place and it's all the same thing.
00:24:53.359 --> 00:24:54.240
That's the benefit of AEP, right?
00:24:54.559 --> 00:24:55.440
The benefit of AEP.
00:24:55.519 --> 00:25:05.279
And so when you're in Journey Optimizer, you might not be a full-on analyst, uh, you might not become comfortable in analysis workspace, but we can have visualizations for you uh that make it easy.
00:25:05.440 --> 00:25:12.240
And then your analyst partners can build better visualizations or different visualizations and then pump those back into Journey Optimizer for you to get.
00:25:12.640 --> 00:25:19.440
But the AI part of it, I think, is the most interesting, is what I was mentioning before about like the disaster prevention.
00:25:19.759 --> 00:25:26.319
Because everybody thinks about, oh, we reacted to something that happened, and oh, if we had troubleshooted better, or if we had anticipated this better.
00:25:26.480 --> 00:25:36.480
Um, but if you can use simulation to prevent the things before they happen, or even the anomaly detection that CJA is so great at, and apply that to all the things in journeys.
00:25:36.559 --> 00:25:48.160
And so, what happens if you've got a journey that's usually has a million people every day running through it, and that drops to a hundred thousand, and you can catch that instantly because something's going on, and then react in the moment, like no matter where you are.
00:25:48.319 --> 00:25:56.880
I think those kinds of like AI and always-on power capabilities that are running off of all that shared data are gonna make the lives of our practitioners significantly easier.
00:25:57.039 --> 00:26:16.319
And then I think the last part of it is how to take the data and build out inspiration, whether that's from customer journey analytics or content analytics, because you think about like the metadata and the context around all the content that you're producing, we're feeding all of that into journey agents so you can actually build better journeys and get better at the you know the job of building journeys.
00:26:16.400 --> 00:26:24.079
And I think like all of those like really great touch points are just making the lives of our practitioners so much easier because they don't have to be analysts.
00:26:24.480 --> 00:26:24.960
Cool.
00:26:25.119 --> 00:26:28.000
Well, uh thank you very much, uh Jason.
00:26:28.240 --> 00:26:28.880
You're very welcome.
00:26:29.279 --> 00:26:30.720
Enjoy the rest of the summit.
00:26:31.279 --> 00:26:34.559
We'll be on uh last year, and uh things are slowly wrapping up, right?
00:26:34.720 --> 00:26:34.960
That's right.
00:26:35.119 --> 00:26:40.559
You're gonna be busy uh here the rest of the day or I am, I'm jumping to a meeting right now, but uh uh I'll be around.
00:26:40.640 --> 00:26:44.480
My flight's been delayed five times already, so I think I'll I'll see you a little bit more.
00:26:44.799 --> 00:26:50.799
Well, um have a uh some great last meetings here, and um yeah, hope to see you soon in uh Europe.
00:26:50.960 --> 00:26:52.079
Absolutely, thanks, Casper.
00:26:52.160 --> 00:26:52.559
Thanks, Dave.
