ABOUT THIS EPISODE
Have you ever felt like your non-linear brain was a chaotic mess of distractions, while simultaneously knowing you are incredibly brilliant at what you do?
In this high-energy episode of Corporate Therapy, host Lucy Paulise sits down with Desiree Borja, an elite Go-to-Market (GTM) and Partnerships Strategist who has completely mastered the art of high-functioning ADHD. Desiree shares her fascinating journey of shifting from the friction of traditional time management to a state of complete alignment, finding the "joy" in her non-linear, visual-spatial mind.
Desiree lifts the hood on how her hyperfocus allows her to visualize complex, multi-million dollar product journeys after sitting in just one or two meetings. But hyperfocus is a double-edged sword. To keep from burning out, Desiree reveals the exact system she uses to survive project overwhelm: Luciana’s own Timeboxing framework, breaking down monumental tasks incrementally, and leveraging accountability coaches.
In this episode, we unpack:
🚀 The Hyperfocus Superpower: How a non-linear brain spots ecosystems, fast-tracks stellar business partnerships, and builds instant trust.
⏱️ The Timeboxing Savior: How Desiree uses Luciana's timeboxing tools as an everyday operational shield against executive burnout.
🧩 The Personalized STP Model: How Desiree maps Philip Kotler's GTM model to neurodivergence—featuring Segmentation (using the NFL-trusted Kolbe A assessment), Targeting your exceptional traits, and Positioning your career around the reality that passion isn't optional; it's your fuel.
If you are a high-achiever tired of trying to fit your brain into traditional boxes and ready to design the life you always knew was possible, this 15-minute episode is your blueprint.
Other Resources:
👉https://www.lucypaulise.com/high-functioning-adhd-at-work-the-strength-nobody-talks-about/👉 Book a Coaching Session with Lucy Paulisehttps://www.lucypaulise.com/book-a-coaching-session-with-lucy-paulise/
