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Mel Barfield: We've had some amazing emails in from people saying that it's really made them think differently about stuff, or if they've implemented something and it's worked. And that is just so immensely gratifying and satisfying. So lovely to know that it can make a difference in people's lives.
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Sam Sethi: The idea is that you go into the Merch tab on the podcast page and in there you'll see an option to gift the creator a hosting package. So you choose the period. 1 month, 3 months, 6 months, or 12 months.
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Claire Waite Brown: What's different about this feature on our home page is that your show will pop up at the front or frontish of that list whenever you release a new episode. So you're not featured once and forgotten about. But you will keep popping up as long as you keep releasing new episodes. Welcome to Creators from TrueFans, the podcast that, like TrueFans itself, showcases and supports independent podcasting. I'm Claire Waite Brown, Head of Community at TrueFans.
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Sam Sethi: And I'm Sam Sethi, the CEO of TrueFans.
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Claire Waite Brown: Download the TrueFans app to not only listen to podcasts from around the world, but interact with their creators and start paying the shows you value.
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Sam Sethi: Click on the Big Purple Become a fan button to be notified or emailed when new episodes of this podcast are
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Claire Waite Brown: released, and follow @TrueFans.fm on Instagram or threads to be kept up to date on all the latest TrueFans features designed to improve discovery, interactivity and monetization opportunities for podcasts and their creators. Hello, Sam. Hello, Claire. How are you doing?
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Sam Sethi: Very good indeed. Been busy. We've been very busy here at TrueFans Towers. Is that what we're going to call it now? TrueFans Towers?
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Claire Waite Brown: Yes, because we both live in towers.
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Sam Sethi: Castles. We're English. Everyone lives in the castle. Who are we featuring this week?
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Claire Waite Brown: This time I'm chatting with Mel Barfield about her podcast, Indie Business Club. This time I'm chatting with Mel Barfield. Mel, how are you?
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Mel Barfield: I'm very well, thank you. How are you?
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Claire Waite Brown: I'm very well, too. What's the name of your show and what is it about?
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Mel Barfield: My show is called Indie Business Club and it is for creatives, freelancers, founders, anyone who runs a small business or micro business. So I cover all the topics that face people who are in charge of their own diaries, in charge of the budget, in charge of making all the decisions in their own business.
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Claire Waite Brown: Super. What made you want to start this podcast and when did you start it?
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Mel Barfield: Actually, I think it was June or July. In 2024. And I originally had a co host, Ben McKinney. It was born out of us having lots of long chats about business stuff and voice notes, back and forth, played a bit of voice note tennis about all these kinds of topics. And every now and then we go, this is great content. A bit tongue in cheek. But eventually we decided that it could be great content and it could become a podcast that could be helpful to other people. So it was partly to spread the kind of the ideas that we were having. And, you know, we never pretend to have the answers, but we thought it would be helpful for other people to hear us exploring certain topics. But then there was a second reason, which was to raise our profiles because we're both copywriters and we know how valuable it can be for people to get to know, like, and trust you before they then make a decision whether to work with you. Twofold reasons, really. One, to help other people. When I first started freelancing, I had a huge amount of help from other people just sharing how they do stuff. So things like seeing somebody say that they never give out their phone number to clients, I was like, what? You can do that? So I was keen to kind of be able to have that platform to help other people as well and also to get more speaking gigs and to appear on podcasts like yours and Ben's. Ben's now stepped away from the podcast and I've just recorded some episodes on planning and I've got another one lined up about marketing. So I'm going to continue with the same kind of purpose of helping other people to navigate their business.
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Claire Waite Brown: Brilliant. That's interesting about the change in the next year. So I will talk to you a bit about that going solo. But tell me about the format of the show. Did you come up with a format idea and also about how you choose what topics you're gonna discuss each episode.
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Mel Barfield: There's a bit of an influence on the topic. Episode, episode names. Because we decided early on that we'd have this indie theme. So all the episodes are named after a band or an album or a song. So for example, the portfolio episode was all these things that I've done. Killer song that can influence the theme sometimes in terms of format, we didn't want it to be an interview podcast. We wanted it to feel like listening in on a radio show from the 90s. So we wanted it to feel like a conversation you were overhearing and looking to the future. I don't, I still don't want it to be an interview based podcast. And I'M still going to try and keep that informal conversation kind of feel to things because I think that's what a lot of our listeners kind of resonate with and identify with. And I'm not afraid to ask the seemingly silly question. But I just want to also mention my producer, Ant. Ant Henderson, because he's been so helpful in helping me navigate the move from being a co host to being the solo host and been fantastic with coming up with ideas together about the new format. So the previous format would be mostly just very, very semi structured chat about the topic and then we'd have little features. So we had your friend of mine where we'd shout out a freelancer and then also a voice note from an expert on whatever we were talking about. So now that I'm moving over to having guest co hosts, that will change each time. Dropping the voice note, though I might chuck one in every now and then. And dropping the your friend of mine because I'll have a friend with me each time. And I'm bringing in a little bit, little feature, Will's Book Club, as my, my friend Will is going to give us a little business insight from either a business book or a book on creativity or something completely unrelated. So it'll be like a little voice note, but it'll have a, a particular purpose. Each time is. Well, we saw each other at the Independent Podcast Awards, didn't we?
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Claire Waite Brown: We did.
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Mel Barfield: And the feedback from judges for our podcast was to have firstly like a clearer intro on exactly what the episode was going to be like, but also to have a bit more structure in the format. So that's, that's something that I've kind of taken on board as.
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Claire Waite Brown: Oh, wow.
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Mel Barfield: A bit of feedback. Really helpful feedback, actually. I was like, this is great. That's really helped shape the future plans of how things are going to go.
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Claire Waite Brown: Yeah. Has Ant been involved from the word go? Did you always want to start with a producer?
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Mel Barfield: Yeah, because as you know, editing podcasts is a lot of work. But he actually came on board before we even had the name for the podcast. We kind of knew what it was gonna be about and we got him to commission a bespoke theme tune as well. We knew we wanted to have that indie feel and it felt authentic, sorry to use that word. To have a proper little bit of indie bespoke music created just for us. And he's. Yeah, he's been fantastic in helping us shape the initial format of the show and then for it to kind of evolve indie Business Club 2.0. As I'm going forward on my own.
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Claire Waite Brown: Yeah. Thinking about your time and, you know, how you make it work around real work.
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Mel Barfield: Well, in terms of how I fit it in, it's always been a case, the case that I've needed to work in the evenings on it, and I think that'll probably be even more the case going forward. But I see it as a really important part of my marketing as well as being, you know, something that's fun and interesting and I. I get a lot from doing it, so I don't see it as a burden. It's quite enjoyable.
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Claire Waite Brown: Yeah, it is. Let's talk about podcasting. What is one thing that frustrates you and one thing that really excites you in the world of podcasting?
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Mel Barfield: I'll start with a positive. What excites me is the near infinite possibilities. We've had some amazing emails in from people saying that it's really made them think differently about stuff or they've implemented something and it's worked and that is just so immensely gratifying and satisfying. It's so lovely to know that it can make a difference in people's lives. On the flip side, the thing I find a bit frustrating is you get the analytics of how many downloads and that kind of stuff. But there are so many people who listen but will never tell me that they listen. I thrive on getting feedback. I'm a middle child. I need it. It would be so helpful if more people that listened kind of just gave a little bit of feedback. Even if it's like I'm okay with it being critical feedback or constructive feedback, I just, I crave it, Claire. I crave it. Maybe that's why I found it so useful having the judges feedback from submitting to the, to the awards.
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Claire Waite Brown: So do you actually, on the show, do you ask people to talk to you?
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Mel Barfield: Yeah, it's probably. Probably not, as I was going to say, force. I was going to say forcefully. Don't demand it as much as I could. Yeah, there's always a, you know, the bit of. Oh, if you want to email the show show at blah, blah, blah and sorry, I should have said it's showindybusinessclub.com and very good. Thank you. Thank you. And it's always in the show notes. We send out the podcast itself through the RSS waves by putting it on substack. So if people reply to the email that the podcast is sent out with, then it comes straight to my inbox. So I do have a. I do sometimes get an email from people Or I'll put in the email that goes with that forms the show notes effectively. I'll say, let us know if blah, blah, blah, and I'll ask a specific question. I get more feedback from LinkedIn though, because I've got quite a big audience
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Claire Waite Brown: there onPodcasting 2.0 in Practice, one of the episodes I do is about boosts, which is basically ways that listeners can comment in the app so then they don't have to click on the link and go off to your email or, you know, go and find you elsewhere. It's not going to give you all the kind of email mailing list type stuff, but it could be a way of saying, if you're in TrueFans or fountain or podcast guru, you can actually leave comments in the app itself. I do still find that even though I ask people to do that, they don't very often.
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Mel Barfield: People need to be nagged, don't they? I mean, I need to be nagged.
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Claire Waite Brown: So I think if they're listening to audio, they probably don't.
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Mel Barfield: They're cleaning or walking or.
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Claire Waite Brown: Yeah, yeah, yeah, that. Yeah, that was one thing. So let's talk about Podcasting 2.0 as a concept. What do you know about it?
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Mel Barfield: Only a little bit, because I went and listened to a bit of your show and it sounds. It sounds like it's all the things that you would want to be able to have. So I think one of the things I read about or heard about was, you know, if you've got a guest, then being able to kind of click on them and see what other podcasts they've guested on. And I mean, that's just. Just seems so logical. And you think, why isn't that already a thing on all the other platforms? All the platforms. Chapters is something I don't even know if I can do on Substack. I don't think I can.
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Claire Waite Brown: I don't know. I wouldn't have thought so. Chapters was one I was going to suggest for you guys, actually, based on my listening and based on the. Your friend and mine and the voice note features I was going to suggest,
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Mel Barfield: you know, the ones that I'm canning. But there'll be. There'll be new bits. There'll be new bits too. Yeah.
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Claire Waite Brown: I wrote down Will's book club because that was a new one you bought in. But yeah, and with. With those, I think with your show, you don't have to do loads and loads of Chapters, but you can bring out the key point that you're making,
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Mel Barfield: especially if it ends up A longer show than like, I would like to kind of keep it to about half an hour, but like the first one I did, that's like pushing 50, 50 minutes because it's all about planning. So there's a lot to cover. And I think especially with those chunkier episodes, it is helpful for people to be able to just skip to the bit that they want to want to cover.
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Claire Waite Brown: Or even another aspect of it is they might want to skip back. So they might be out walking the dog and then get home and go, I want to re. Listen to that bit. The other thing that we can do, which is you can do your chapters, you can add a picture to your chapters and you can add a link to your chapters. Oh, yeah, the last thing I was just going to mention, and I've just. I'm just going to rat you out here, Mel, because I've just gone to TrueFans and you haven't claimed your show on TrueFans yet.
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Mel Barfield: I'll get answer to that.
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Claire Waite Brown: Don't worry. I do this to lots of people. But if you. When you go to TrueFans as a listener and set up an account as a listener, which you may have already done, then you can go in and
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Mel Barfield: claim, I'm making notes, I'm making notes.
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Claire Waite Brown: Okay. Then you can go in and claim Indie Business Club. There's a little symbol at the top of your show art that you click on and you need to use the email address that's in your RSS feed or that substack have got. And then. So what happens when you sign up to TrueFans? Just generally, as a listener is you get given a digital wallet and you may get a few tiny amounts of payment in there for doing things like becoming a fan of a show or listening to your first show just to kind of get you started. But when you claim your own show, you are then a creator. People can send your show money, small amounts of money. Well, they can spend big amounts of money if they want, actually, with a super comment. So this is something I been doing when I'm listening to your show is I'm streaming a very small amount of money for every minute that I listen. So it's a way that people can give you some money without really having to think about it for themselves. If they set it up, all they need to do is listen and you get a little bit of money.
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Mel Barfield: Yeah, that's cool.
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Claire Waite Brown: So when you claim your show, surprise. You'll have your wallet, we'll have a tiny amount of money, and you'll be able to click on your wallet and see that it came from me listening to your show.
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Mel Barfield: Thanks, Claire.
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Claire Waite Brown: And then with comments, as we were talking about earlier, people can comment on TrueFans. You will get that comment. They can attach a payment to that as well if they want to, and then it becomes a super comment. So those are just two reasons for you to claim your show over on TrueFans.
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Mel Barfield: I promise that I will. I like getting given homework.
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Claire Waite Brown: Well, listen to the rest of Podcasting 2.0 in Practice. There's lots of homework in that one.
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Mel Barfield: Yeah, that's gonna be my Christmas break. Sorry, I've just. I've just aged the episode by mentioning Christmas. It's definitely a time of just gonna say rebirth. No, that's too. That's too creepy a term. Yeah, time of reflection on what's worked before, what I can bring from that, what to ditch, which ways to help the podcast grow in 2026, especially now it's self funded. Though we do have a Kofi account that some very kind people have popped a few pennies in.
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Claire Waite Brown: Oh, good.
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Mel Barfield: Going forward, it needs to earn its keep a bit more because otherwise I can't justify it to the husband. Yeah, spending so much money on on a podcast. So, yeah, I'm definitely well up for doing those kind of podcast 2.0 things and shaking up a little bit.
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Claire Waite Brown: Absolutely. Thank you so much for this chat, Mel. I've really enjoyed it. Tell us again the name of the show and how people can connect with you.
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Mel Barfield: My show is called I'm Going Podcast Voice Indie Business club. I'm on LinkedIn. I'm Mel Barfield. Like Garfield the Cat, but with a B at the beginning. The website for the podcast is indie business club.com. thank you. It's been a real pleasure and I feel like I've just had a little free mentoring session on how to improve my podcast. So thanks for that, Claire.
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Claire Waite Brown: No, you're very welcome. Just to mention of Garfield. He makes an appearance in podcasting 2.9 practice. Oh, there's a cryptic for you.
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Mel Barfield: That is cryptic. I'm so intrigued. You've opened up the curiosity loop in my mind and I'm going to need to close it by going and listening.
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Claire Waite Brown: Thank you, Mel.
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Mel Barfield: Thank you so much.
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Claire Waite Brown: If you'd like to chat with us about your indie podcast or how you can help independent podcasters, send a comment or super comment in TrueFans to any creator's episode by clicking on the speech bubble icon or on the comments tab. Mel talked about trying to get her podcast to pay for itself. And a few weeks ago on this show, we talked about the ways creators can earn money on TrueFans. I also wrote a blog post on the topic, and I will link to that in the show notes and this chapter. But since then, in true, TrueFans fashion, you have added another option. A way that fans can give their favorite shows a bit of financial support. Tell me more, please, Sam.
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Sam Sethi: Yes. So, great blog post, by the way. I Recommend reading it 9 ways you can make money as an independent podcast creator. But we've added one more. So clever podcasters who host with us at TrueFans can now ask their fans to pay for that hosting. We call it Buy me a Subscription. A bit like Buy me a coffee. The idea is that you go into the Merch tab on the podcast page, and in there you'll see an option to gift the creator a hosting package. So you choose the period, one month, three months, six months, or 12 months. And what happens then is once you've paid for it, we then send a unique voucher code that comes from you so they're aware that it's you, the fan who's given it to them. They then put that into their admin dashboard and we zero out the payments going forward for the hosting. So, yes, a nice way for you as a fan, to buy a gift of a subscription to your favorite podcasters.
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Claire Waite Brown: That is such a clever idea and a clever way of making it work as well.
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Sam Sethi: Thank you. I'm sure it came from you, probably.
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Claire Waite Brown: No, I don't think that one did. One of the things that we talked about in that article was premium content within TrueFans. Now, I believe you've done something a bit more with the premium content side of things as well.
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Sam Sethi: Yeah. So we talked about how within the TrueFans app, the creator can make any one of their podcasts or episodes within a podcast premium. But traditionally, the way that it's worked is that you've often had to tell your fans to go to another platform like Patreon or Substack, create an account there, where you've also had to create an account and you've had to upload the premium content into those other apps, then set a price. Your fans then pay for it over there, but they want to listen to it back in the same place where they listen to all their other podcast episodes. And that is what we call private feeds. So when you go to Substack or Patreon, for example, once you've made your payment, you will be given a secret URL, a private feed that you can then copy and paste. Well, we didn't have that support. Well, we've added that this week. So now you can go to your library in your profile, click Import Private feed and copy and paste the URL you were given that will then appear in your library, but it only appears to you and nobody else. If anyone looks at your library or your profile, that private feed is still hidden and it won't be searchable. It won't appear in the Google Index. It is a private feed. So, yes, a nice way for us to bring more content into the platform.
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Claire Waite Brown: Brilliant, Claire.
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Sam Sethi: Let's move on then. Questions, questions, questions. Any questions for me this week, Claire?
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Claire Waite Brown: Yeah, it's about Podroll. You know, that's one of my favourite features, Podcasting 2.0 features and of course available in Truf. I've noticed something else recently that you've been talking about, and that is request a Podroll. What's that all about?
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Sam Sethi: Podrolls, as you said, are a wonderful feature. They're a great way for creators to promote other podcasts, maybe their own or podcasts they like. So fans can say, yes, I like you as a creator and your recommendations in the Podroll are great. Well, sometimes, though, you don't know about a certain podcast that may be very tangential to your own. So there's a strong fan synergy. Maybe yours is about creativity in a certain area, Claire. And then there's one in, I don't know, Mexico that's got something very similar and they think, yes, our fan base would, you know, appreciate the crossover. So they can now request to be added to your Podroll. So they'll see a request button. They click on it that sends you both an email notification and in your admin dashboard where you can then accept or reject that request. And if you accept it, their podcast gets added to your Podroll.
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Claire Waite Brown: Very cool.
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Sam Sethi: Thank you, Claire. Moving on one more time then, Fanbox. Have we had any messages since the last episode?
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Claire Waite Brown: Yes, we have from our friend Martin Lindiskog. Now, you'll recall last time I did an interview with Tina Dietz about how podcraft can help podcasters turn their wealth of podcast content into books. And Martin said, I got some ideas for future books from podcasts on tea, wellbeing, referral, marketing, and maybe new media and Podcasting 2.0. I wonder if I will be lost in cyberspace. That's quite a mix of subject matter there, Martin. He sent us what is called a starship. Super comment with 1701 Satoshi. Thank you so much, Martin.
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Sam Sethi: As Claire said, wow, that's a broad spectrum you're going to be covering though, so good luck with that one.
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Claire Waite Brown: On another matter of interactivity, obviously when we have comments, that's interactivity. I wanted to say thank you to Ariel Nissenblatt for featuring the link to the TrueFans feature submission form in the slack for her 30 day podcast challenge that I am a member of. So I just thought I'd mention this again on this episode because anybody can do this, as you can do with Apple Podcasts and Spotify, although ours is easier. You can send a request to have your podcast featured on our home page on the podcasts we're loving on and or the Close to Home lists. What's different about this feature on our home page is that your show will pop up at the front or frontish of that list whenever you release a new episode. So you're not featured once and forgotten about, but you will keep popping up as long as you keep releasing new episodes.
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Sam Sethi: It's repetition, repetition, repetition before you know it sinks in.
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Claire Waite Brown: Yeah, so that's what you'll get here. Whenever anybody comes to the home page, you're gonna see different shows on that podcast we're loving, but the next week, or the next week after that, depending on frequency, you will see that same show. Go and think, oh, I meant to listen to that last time, but I didn't. So there is a link to the submission form in the show notes for this episode and in this chapter, and I would really love to hear about more shows from countries other than the UK and the us I do of course love the UK and the us but there's a much bigger world out there and I'd really love to see some submissions from shows all around the world. Anything you want to talk about in the wide world of podcasting this time, Sam?
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Sam Sethi: Well, I think there is one good thing that's to be on the radar for independent podcast creators. The International Women's Podcast Awards are closing soon. It's now under the expert ownership of Tink Media, Lauren Purcell and Ariel Nissenblatt. You have a few days left to enter. It closes on July 31st. Claire, have you entered by any chance?
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Claire Waite Brown: I have.
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Sam Sethi: Excellent.
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Claire Waite Brown: I told myself I wasn't going to enter any awards this year and I've entered two because I've entered Independent Podcast Awards and I've just entered this one. The difference with this one is that you submit a moment, so the categories are very specific about what your moment will be illustrating behind the scenes, brilliance. The very first year I won emotional something. Very good.
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Mel Barfield: It was.
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Claire Waite Brown: Yeah. Moment of pure honesty, compelling storytelling, things like that. So they're quite interesting categories. Oh, I've just told everyone I've entered now to be keeping that secret.
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Sam Sethi: Wow. You can tell them all that you've won it soon as well.
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Claire Waite Brown: Yeah, Right. Yeah. Yeah.
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Sam Sethi: Moving on, Mr. Sethii.
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Claire Waite Brown: Yes.
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Sam Sethi: And that's it for this week. Our audio is recorded on Riverside, edited by the wonderful Claire, and we're hosted by ourselves here at TrueFans on the TrueFans app.
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Claire Waite Brown: Click on the purple button and become a fan of this podcast.
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Sam Sethi: You can also support us by streaming sats from the TrueFans wallet. Click on the currency or the bitcoin icon under the play button. Or leave us a super coin by clicking on the speech bubble icon.
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Claire Waite Brown: We would love to have you follow us on Instagram or Threads @TrueFans fm.
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Sam Sethi: You can find out more how to use the features of the TrueFans platform by listening to our sister podcast, Fanzone.
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Mel Barfield: We've had some amazing emails in from people saying that it's really made them think differently about stuff, or if they've implemented something and it's worked. And that is just so immensely gratifying and satisfying. So lovely to know that it can make a difference in people's lives.
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Sam Sethi: The idea is that you go into the Merch tab on the podcast page and in there you'll see an option to gift the creator a hosting package. So you choose the period. 1 month, 3 months, 6 months, or 12 months.
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Claire Waite Brown: What's different about this feature on our home page is that your show will pop up at the front or frontish of that list whenever you release a new episode. So you're not featured once and forgotten about. But you will keep popping up as long as you keep releasing new episodes. Welcome to Creators from TrueFans, the podcast that, like TrueFans itself, showcases and supports independent podcasting. I'm Claire Waite Brown, Head of Community at TrueFans.
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Sam Sethi: And I'm Sam Sethi, the CEO of TrueFans.
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Claire Waite Brown: Download the TrueFans app to not only listen to podcasts from around the world, but interact with their creators and start paying the shows you value.
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Sam Sethi: Click on the Big Purple Become a fan button to be notified or emailed when new episodes of this podcast are
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Claire Waite Brown: released, and follow @TrueFans.fm on Instagram or threads to be kept up to date on all the latest TrueFans features designed to improve discovery, interactivity and monetization opportunities for podcasts and their creators. Hello, Sam. Hello, Claire. How are you doing?
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Sam Sethi: Very good indeed. Been busy. We've been very busy here at TrueFans Towers. Is that what we're going to call it now? TrueFans Towers?
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Claire Waite Brown: Yes, because we both live in towers.
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Sam Sethi: Castles. We're English. Everyone lives in the castle. Who are we featuring this week?
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Claire Waite Brown: This time I'm chatting with Mel Barfield about her podcast, Indie Business Club. This time I'm chatting with Mel Barfield. Mel, how are you?
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Mel Barfield: I'm very well, thank you. How are you?
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Claire Waite Brown: I'm very well, too. What's the name of your show and what is it about?
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Mel Barfield: My show is called Indie Business Club and it is for creatives, freelancers, founders, anyone who runs a small business or micro business. So I cover all the topics that face people who are in charge of their own diaries, in charge of the budget, in charge of making all the decisions in their own business.
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Claire Waite Brown: Super. What made you want to start this podcast and when did you start it?
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Mel Barfield: Actually, I think it was June or July. In 2024. And I originally had a co host, Ben McKinney. It was born out of us having lots of long chats about business stuff and voice notes, back and forth, played a bit of voice note tennis about all these kinds of topics. And every now and then we go, this is great content. A bit tongue in cheek. But eventually we decided that it could be great content and it could become a podcast that could be helpful to other people. So it was partly to spread the kind of the ideas that we were having. And, you know, we never pretend to have the answers, but we thought it would be helpful for other people to hear us exploring certain topics. But then there was a second reason, which was to raise our profiles because we're both copywriters and we know how valuable it can be for people to get to know, like, and trust you before they then make a decision whether to work with you. Twofold reasons, really. One, to help other people. When I first started freelancing, I had a huge amount of help from other people just sharing how they do stuff. So things like seeing somebody say that they never give out their phone number to clients, I was like, what? You can do that? So I was keen to kind of be able to have that platform to help other people as well and also to get more speaking gigs and to appear on podcasts like yours and Ben's. Ben's now stepped away from the podcast and I've just recorded some episodes on planning and I've got another one lined up about marketing. So I'm going to continue with the same kind of purpose of helping other people to navigate their business.
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Claire Waite Brown: Brilliant. That's interesting about the change in the next year. So I will talk to you a bit about that going solo. But tell me about the format of the show. Did you come up with a format idea and also about how you choose what topics you're gonna discuss each episode.
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Mel Barfield: There's a bit of an influence on the topic. Episode, episode names. Because we decided early on that we'd have this indie theme. So all the episodes are named after a band or an album or a song. So for example, the portfolio episode was all these things that I've done. Killer song that can influence the theme sometimes in terms of format, we didn't want it to be an interview podcast. We wanted it to feel like listening in on a radio show from the 90s. So we wanted it to feel like a conversation you were overhearing and looking to the future. I don't, I still don't want it to be an interview based podcast. And I'M still going to try and keep that informal conversation kind of feel to things because I think that's what a lot of our listeners kind of resonate with and identify with. And I'm not afraid to ask the seemingly silly question. But I just want to also mention my producer, Ant. Ant Henderson, because he's been so helpful in helping me navigate the move from being a co host to being the solo host and been fantastic with coming up with ideas together about the new format. So the previous format would be mostly just very, very semi structured chat about the topic and then we'd have little features. So we had your friend of mine where we'd shout out a freelancer and then also a voice note from an expert on whatever we were talking about. So now that I'm moving over to having guest co hosts, that will change each time. Dropping the voice note, though I might chuck one in every now and then. And dropping the your friend of mine because I'll have a friend with me each time. And I'm bringing in a little bit, little feature, Will's Book Club, as my, my friend Will is going to give us a little business insight from either a business book or a book on creativity or something completely unrelated. So it'll be like a little voice note, but it'll have a, a particular purpose. Each time is. Well, we saw each other at the Independent Podcast Awards, didn't we?
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Claire Waite Brown: We did.
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Mel Barfield: And the feedback from judges for our podcast was to have firstly like a clearer intro on exactly what the episode was going to be like, but also to have a bit more structure in the format. So that's, that's something that I've kind of taken on board as.
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Claire Waite Brown: Oh, wow.
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Mel Barfield: A bit of feedback. Really helpful feedback, actually. I was like, this is great. That's really helped shape the future plans of how things are going to go.
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Claire Waite Brown: Yeah. Has Ant been involved from the word go? Did you always want to start with a producer?
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Mel Barfield: Yeah, because as you know, editing podcasts is a lot of work. But he actually came on board before we even had the name for the podcast. We kind of knew what it was gonna be about and we got him to commission a bespoke theme tune as well. We knew we wanted to have that indie feel and it felt authentic, sorry to use that word. To have a proper little bit of indie bespoke music created just for us. And he's. Yeah, he's been fantastic in helping us shape the initial format of the show and then for it to kind of evolve indie Business Club 2.0. As I'm going forward on my own.
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Claire Waite Brown: Yeah. Thinking about your time and, you know, how you make it work around real work.
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Mel Barfield: Well, in terms of how I fit it in, it's always been a case, the case that I've needed to work in the evenings on it, and I think that'll probably be even more the case going forward. But I see it as a really important part of my marketing as well as being, you know, something that's fun and interesting and I. I get a lot from doing it, so I don't see it as a burden. It's quite enjoyable.
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Claire Waite Brown: Yeah, it is. Let's talk about podcasting. What is one thing that frustrates you and one thing that really excites you in the world of podcasting?
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Mel Barfield: I'll start with a positive. What excites me is the near infinite possibilities. We've had some amazing emails in from people saying that it's really made them think differently about stuff or they've implemented something and it's worked and that is just so immensely gratifying and satisfying. It's so lovely to know that it can make a difference in people's lives. On the flip side, the thing I find a bit frustrating is you get the analytics of how many downloads and that kind of stuff. But there are so many people who listen but will never tell me that they listen. I thrive on getting feedback. I'm a middle child. I need it. It would be so helpful if more people that listened kind of just gave a little bit of feedback. Even if it's like I'm okay with it being critical feedback or constructive feedback, I just, I crave it, Claire. I crave it. Maybe that's why I found it so useful having the judges feedback from submitting to the, to the awards.
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Claire Waite Brown: So do you actually, on the show, do you ask people to talk to you?
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Mel Barfield: Yeah, it's probably. Probably not, as I was going to say, force. I was going to say forcefully. Don't demand it as much as I could. Yeah, there's always a, you know, the bit of. Oh, if you want to email the show show at blah, blah, blah and sorry, I should have said it's showindybusinessclub.com and very good. Thank you. Thank you. And it's always in the show notes. We send out the podcast itself through the RSS waves by putting it on substack. So if people reply to the email that the podcast is sent out with, then it comes straight to my inbox. So I do have a. I do sometimes get an email from people Or I'll put in the email that goes with that forms the show notes effectively. I'll say, let us know if blah, blah, blah, and I'll ask a specific question. I get more feedback from LinkedIn though, because I've got quite a big audience
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Claire Waite Brown: there onPodcasting 2.0 in Practice, one of the episodes I do is about boosts, which is basically ways that listeners can comment in the app so then they don't have to click on the link and go off to your email or, you know, go and find you elsewhere. It's not going to give you all the kind of email mailing list type stuff, but it could be a way of saying, if you're in TrueFans or fountain or podcast guru, you can actually leave comments in the app itself. I do still find that even though I ask people to do that, they don't very often.
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Mel Barfield: People need to be nagged, don't they? I mean, I need to be nagged.
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Claire Waite Brown: So I think if they're listening to audio, they probably don't.
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Mel Barfield: They're cleaning or walking or.
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Claire Waite Brown: Yeah, yeah, yeah, that. Yeah, that was one thing. So let's talk about Podcasting 2.0 as a concept. What do you know about it?
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Mel Barfield: Only a little bit, because I went and listened to a bit of your show and it sounds. It sounds like it's all the things that you would want to be able to have. So I think one of the things I read about or heard about was, you know, if you've got a guest, then being able to kind of click on them and see what other podcasts they've guested on. And I mean, that's just. Just seems so logical. And you think, why isn't that already a thing on all the other platforms? All the platforms. Chapters is something I don't even know if I can do on Substack. I don't think I can.
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Claire Waite Brown: I don't know. I wouldn't have thought so. Chapters was one I was going to suggest for you guys, actually, based on my listening and based on the. Your friend and mine and the voice note features I was going to suggest,
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Mel Barfield: you know, the ones that I'm canning. But there'll be. There'll be new bits. There'll be new bits too. Yeah.
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Claire Waite Brown: I wrote down Will's book club because that was a new one you bought in. But yeah, and with. With those, I think with your show, you don't have to do loads and loads of Chapters, but you can bring out the key point that you're making,
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Mel Barfield: especially if it ends up A longer show than like, I would like to kind of keep it to about half an hour, but like the first one I did, that's like pushing 50, 50 minutes because it's all about planning. So there's a lot to cover. And I think especially with those chunkier episodes, it is helpful for people to be able to just skip to the bit that they want to want to cover.
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Claire Waite Brown: Or even another aspect of it is they might want to skip back. So they might be out walking the dog and then get home and go, I want to re. Listen to that bit. The other thing that we can do, which is you can do your chapters, you can add a picture to your chapters and you can add a link to your chapters. Oh, yeah, the last thing I was just going to mention, and I've just. I'm just going to rat you out here, Mel, because I've just gone to TrueFans and you haven't claimed your show on TrueFans yet.
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Mel Barfield: I'll get answer to that.
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Claire Waite Brown: Don't worry. I do this to lots of people. But if you. When you go to TrueFans as a listener and set up an account as a listener, which you may have already done, then you can go in and
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Mel Barfield: claim, I'm making notes, I'm making notes.
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Claire Waite Brown: Okay. Then you can go in and claim Indie Business Club. There's a little symbol at the top of your show art that you click on and you need to use the email address that's in your RSS feed or that substack have got. And then. So what happens when you sign up to TrueFans? Just generally, as a listener is you get given a digital wallet and you may get a few tiny amounts of payment in there for doing things like becoming a fan of a show or listening to your first show just to kind of get you started. But when you claim your own show, you are then a creator. People can send your show money, small amounts of money. Well, they can spend big amounts of money if they want, actually, with a super comment. So this is something I been doing when I'm listening to your show is I'm streaming a very small amount of money for every minute that I listen. So it's a way that people can give you some money without really having to think about it for themselves. If they set it up, all they need to do is listen and you get a little bit of money.
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Mel Barfield: Yeah, that's cool.
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Claire Waite Brown: So when you claim your show, surprise. You'll have your wallet, we'll have a tiny amount of money, and you'll be able to click on your wallet and see that it came from me listening to your show.
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Mel Barfield: Thanks, Claire.
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Claire Waite Brown: And then with comments, as we were talking about earlier, people can comment on TrueFans. You will get that comment. They can attach a payment to that as well if they want to, and then it becomes a super comment. So those are just two reasons for you to claim your show over on TrueFans.
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Mel Barfield: I promise that I will. I like getting given homework.
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Claire Waite Brown: Well, listen to the rest of Podcasting 2.0 in Practice. There's lots of homework in that one.
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Mel Barfield: Yeah, that's gonna be my Christmas break. Sorry, I've just. I've just aged the episode by mentioning Christmas. It's definitely a time of just gonna say rebirth. No, that's too. That's too creepy a term. Yeah, time of reflection on what's worked before, what I can bring from that, what to ditch, which ways to help the podcast grow in 2026, especially now it's self funded. Though we do have a Kofi account that some very kind people have popped a few pennies in.
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Claire Waite Brown: Oh, good.
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Mel Barfield: Going forward, it needs to earn its keep a bit more because otherwise I can't justify it to the husband. Yeah, spending so much money on on a podcast. So, yeah, I'm definitely well up for doing those kind of podcast 2.0 things and shaking up a little bit.
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Claire Waite Brown: Absolutely. Thank you so much for this chat, Mel. I've really enjoyed it. Tell us again the name of the show and how people can connect with you.
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Mel Barfield: My show is called I'm Going Podcast Voice Indie Business club. I'm on LinkedIn. I'm Mel Barfield. Like Garfield the Cat, but with a B at the beginning. The website for the podcast is indie business club.com. thank you. It's been a real pleasure and I feel like I've just had a little free mentoring session on how to improve my podcast. So thanks for that, Claire.
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Claire Waite Brown: No, you're very welcome. Just to mention of Garfield. He makes an appearance in podcasting 2.9 practice. Oh, there's a cryptic for you.
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Mel Barfield: That is cryptic. I'm so intrigued. You've opened up the curiosity loop in my mind and I'm going to need to close it by going and listening.
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Claire Waite Brown: Thank you, Mel.
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Mel Barfield: Thank you so much.
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Claire Waite Brown: If you'd like to chat with us about your indie podcast or how you can help independent podcasters, send a comment or super comment in TrueFans to any creator's episode by clicking on the speech bubble icon or on the comments tab. Mel talked about trying to get her podcast to pay for itself. And a few weeks ago on this show, we talked about the ways creators can earn money on TrueFans. I also wrote a blog post on the topic, and I will link to that in the show notes and this chapter. But since then, in true, TrueFans fashion, you have added another option. A way that fans can give their favorite shows a bit of financial support. Tell me more, please, Sam.
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Sam Sethi: Yes. So, great blog post, by the way. I Recommend reading it 9 ways you can make money as an independent podcast creator. But we've added one more. So clever podcasters who host with us at TrueFans can now ask their fans to pay for that hosting. We call it Buy me a Subscription. A bit like Buy me a coffee. The idea is that you go into the Merch tab on the podcast page, and in there you'll see an option to gift the creator a hosting package. So you choose the period, one month, three months, six months, or 12 months. And what happens then is once you've paid for it, we then send a unique voucher code that comes from you so they're aware that it's you, the fan who's given it to them. They then put that into their admin dashboard and we zero out the payments going forward for the hosting. So, yes, a nice way for you as a fan, to buy a gift of a subscription to your favorite podcasters.
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Claire Waite Brown: That is such a clever idea and a clever way of making it work as well.
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Sam Sethi: Thank you. I'm sure it came from you, probably.
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Claire Waite Brown: No, I don't think that one did. One of the things that we talked about in that article was premium content within TrueFans. Now, I believe you've done something a bit more with the premium content side of things as well.
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Sam Sethi: Yeah. So we talked about how within the TrueFans app, the creator can make any one of their podcasts or episodes within a podcast premium. But traditionally, the way that it's worked is that you've often had to tell your fans to go to another platform like Patreon or Substack, create an account there, where you've also had to create an account and you've had to upload the premium content into those other apps, then set a price. Your fans then pay for it over there, but they want to listen to it back in the same place where they listen to all their other podcast episodes. And that is what we call private feeds. So when you go to Substack or Patreon, for example, once you've made your payment, you will be given a secret URL, a private feed that you can then copy and paste. Well, we didn't have that support. Well, we've added that this week. So now you can go to your library in your profile, click Import Private feed and copy and paste the URL you were given that will then appear in your library, but it only appears to you and nobody else. If anyone looks at your library or your profile, that private feed is still hidden and it won't be searchable. It won't appear in the Google Index. It is a private feed. So, yes, a nice way for us to bring more content into the platform.
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Claire Waite Brown: Brilliant, Claire.
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Sam Sethi: Let's move on then. Questions, questions, questions. Any questions for me this week, Claire?
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Claire Waite Brown: Yeah, it's about Podroll. You know, that's one of my favourite features, Podcasting 2.0 features and of course available in Truf. I've noticed something else recently that you've been talking about, and that is request a Podroll. What's that all about?
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Sam Sethi: Podrolls, as you said, are a wonderful feature. They're a great way for creators to promote other podcasts, maybe their own or podcasts they like. So fans can say, yes, I like you as a creator and your recommendations in the Podroll are great. Well, sometimes, though, you don't know about a certain podcast that may be very tangential to your own. So there's a strong fan synergy. Maybe yours is about creativity in a certain area, Claire. And then there's one in, I don't know, Mexico that's got something very similar and they think, yes, our fan base would, you know, appreciate the crossover. So they can now request to be added to your Podroll. So they'll see a request button. They click on it that sends you both an email notification and in your admin dashboard where you can then accept or reject that request. And if you accept it, their podcast gets added to your Podroll.
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Claire Waite Brown: Very cool.
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Sam Sethi: Thank you, Claire. Moving on one more time then, Fanbox. Have we had any messages since the last episode?
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Claire Waite Brown: Yes, we have from our friend Martin Lindiskog. Now, you'll recall last time I did an interview with Tina Dietz about how podcraft can help podcasters turn their wealth of podcast content into books. And Martin said, I got some ideas for future books from podcasts on tea, wellbeing, referral, marketing, and maybe new media and Podcasting 2.0. I wonder if I will be lost in cyberspace. That's quite a mix of subject matter there, Martin. He sent us what is called a starship. Super comment with 1701 Satoshi. Thank you so much, Martin.
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Sam Sethi: As Claire said, wow, that's a broad spectrum you're going to be covering though, so good luck with that one.
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Claire Waite Brown: On another matter of interactivity, obviously when we have comments, that's interactivity. I wanted to say thank you to Ariel Nissenblatt for featuring the link to the TrueFans feature submission form in the slack for her 30 day podcast challenge that I am a member of. So I just thought I'd mention this again on this episode because anybody can do this, as you can do with Apple Podcasts and Spotify, although ours is easier. You can send a request to have your podcast featured on our home page on the podcasts we're loving on and or the Close to Home lists. What's different about this feature on our home page is that your show will pop up at the front or frontish of that list whenever you release a new episode. So you're not featured once and forgotten about, but you will keep popping up as long as you keep releasing new episodes.
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Sam Sethi: It's repetition, repetition, repetition before you know it sinks in.
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Claire Waite Brown: Yeah, so that's what you'll get here. Whenever anybody comes to the home page, you're gonna see different shows on that podcast we're loving, but the next week, or the next week after that, depending on frequency, you will see that same show. Go and think, oh, I meant to listen to that last time, but I didn't. So there is a link to the submission form in the show notes for this episode and in this chapter, and I would really love to hear about more shows from countries other than the UK and the us I do of course love the UK and the us but there's a much bigger world out there and I'd really love to see some submissions from shows all around the world. Anything you want to talk about in the wide world of podcasting this time, Sam?
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Sam Sethi: Well, I think there is one good thing that's to be on the radar for independent podcast creators. The International Women's Podcast Awards are closing soon. It's now under the expert ownership of Tink Media, Lauren Purcell and Ariel Nissenblatt. You have a few days left to enter. It closes on July 31st. Claire, have you entered by any chance?
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Claire Waite Brown: I have.
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Sam Sethi: Excellent.
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Claire Waite Brown: I told myself I wasn't going to enter any awards this year and I've entered two because I've entered Independent Podcast Awards and I've just entered this one. The difference with this one is that you submit a moment, so the categories are very specific about what your moment will be illustrating behind the scenes, brilliance. The very first year I won emotional something. Very good.
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Mel Barfield: It was.
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Claire Waite Brown: Yeah. Moment of pure honesty, compelling storytelling, things like that. So they're quite interesting categories. Oh, I've just told everyone I've entered now to be keeping that secret.
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Sam Sethi: Wow. You can tell them all that you've won it soon as well.
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Claire Waite Brown: Yeah, Right. Yeah. Yeah.
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Sam Sethi: Moving on, Mr. Sethii.
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Claire Waite Brown: Yes.
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Sam Sethi: And that's it for this week. Our audio is recorded on Riverside, edited by the wonderful Claire, and we're hosted by ourselves here at TrueFans on the TrueFans app.
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Claire Waite Brown: Click on the purple button and become a fan of this podcast.
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Sam Sethi: You can also support us by streaming sats from the TrueFans wallet. Click on the currency or the bitcoin icon under the play button. Or leave us a super coin by clicking on the speech bubble icon.
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Claire Waite Brown: We would love to have you follow us on Instagram or Threads @TrueFans fm.
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Sam Sethi: You can find out more how to use the features of the TrueFans platform by listening to our sister podcast, Fanzone.
