ABOUT THIS EPISODE
In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.
Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.
It's 2026, so lean in and let's go.
What you’ll learn:
-- How to qualify for Spotify’s expanded monetization program.
-- Why Spotify's "consumption-based" payouts are higher than traditional ads.
-- The truth about the "AI vs. Authenticity" debate on social media.
-- New tools for managing baked-in sponsorships on Spotify.
00:00 Teaser
00:26 It's 2026!
01:44 Stranger Things Theatrical Release
04:40 Is Hollywood Dying?
06:33 The End of the Perfect Feed
09:21 AI vs. Authenticity
13:41 Jordan Newman Interview
14:40 Spotify Partner Program Updates
16:57 New Eligibility Thresholds
18:15 How Consumption Payments Work
21:05 Solving Baked-In Ads
22:02 Breaking the Walled Garden
24:16 Spotify’s New Video Studio
25:38 Are Spotify RPMs Higher?
30:04 Video vs. Audio Advertising
35:06 Golden Globes Predictions
39:06 MrBeast x Starbucks
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
