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Attribute dependency is one of the most challenging creativity techniques to master. For many of us, it can be confusing to figure out what it means let alone apply it. However, in my opinion, it’s the most powerful creativity technique of all. We must get a good grasp on it so we’re able to use i…
As a professor, I’ve worked with people of various backgrounds and majors and given them career coaching. I’ve taught them what to think about as they leave college and enter their career.  Today, I want to do the same for all of you listeners. Whether you’re graduating college, new to the workfo…
Ever said, “I’ll know it when I see it?” I said this recently to a salesperson in an art gallery. I wasn’t looking for anything in particular but knew that if there was something I really liked and was interested in, it would jump out at me. I’m sure you’ve done the same. Well, sometimes our judgm…
We know that creativity is, simply put, the sudden collision of two previously unrelated things. However, have you ever stopped to think about what would happen if you combined two related things?  It just so happens that that is a fun little tool called fusion. Fusion is used by marketers, desig…
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