ABOUT THIS EPISODE
Feeling stuck in your creativity? This episode of Creative Living is your permission slip to break out of the "I'm just a…" mindset and start building something bold. Jane Clauss chats with creative entrepreneur and trend forecaster Sarah Hurley, who shares her no-fluff wisdom on turning passion into profit and doing it with confidence.
As Sarah Hurley beautifully puts it, creativity is 'freedom… a moment to 'mess around with paints and glitter and pretty things and try stuff out.' This powerful, open-hearted spirit sets the tone for this inspiring conversation.
From overcoming imposter syndrome to embracing industry trends without losing your spark, this episode is packed with strategies, inspiration, and that little creative kick you didn't know you needed.
You'll learn how to:
- Use trends to your advantage (without selling out)
- Push past doubt and show up boldly
- See the creative industry as wide open not walled off
Building, reimagining, or simply soaking it all in, this episode hits refresh on your creative spirit.
'Creativity is freedom' @SarahHurley drops the most inspiring definition of what it means to be a creative entrepreneur. Listen to the full podcast now.
Want to skip around or jump straight to the good stuff? Here's your handy timecode breakdown because we love making it easy for you. You're welcome! [0:00:10 - 0:02:21] Defining the Creative Industry
Overview: Sarah Hurley breaks down the misconception that the creative industry is a narrow field. She explains that creativity spans multiple industries like greeting cards, party supplies, and stationery. Creatives often limit themselves by saying "I'm just a..." when in reality, their skills can translate across numerous sectors. The key message is to see creativity as a broad, interconnected landscape with endless possibilities for growth and innovation.
[0:12:07 - 0:15:46] Overcoming Creative Business HurdlesOverview: Sarah discusses the common challenges creatives face when turning their passion into a business. She emphasizes that most creatives start from a hobby perspective, which differs from traditional business planning. The focus is on shifting mindsets from "I'm just..." to "I am an entrepreneur." Sarah provides strategies for goal-setting, including defining specific revenue targets and breaking down larger objectives into manageable steps to prevent overwhelm and build confidence.
[0:34:55 - 0:36:04] Sustainability: Beyond a TrendOverview: Sarah declares sustainability is no longer just a trend but a fundamental way of doing business. She notes that manufacturers are now transparently discussing their eco-friendly processes and packaging. The conversation highlights that sustainability has evolved from simply slapping an eco-logo on a product to a comprehensive approach of understanding and implementing environmentally conscious practices across all business operations.
[0:41:35 - 0:42:22] Breaking News: Hurleywood Studios LaunchOverview: Sarah announces the launch of Hurleywood Studios, her third business venture focused on content development. Planned for launch in September/October, this new studio represents the exponential growth of her content-based business. She revealed the initial launch at the License and Expo in Vegas, expressing excitement about the upcoming projects and the studio's potential.
[0:43:36 - 0:44:26] Creativity as FreedomOverview: When asked what creativity means to her, Sarah succinctly defines it as "freedom." She describes creativity as an escape at the end of the day, a moment to experiment with paints, glitter, and materials. The discussion concludes with her powerful message that it's never too late to start pursuing creative dreams, emphasizing that the best time to start is right now.
