Making in the Midwest with Kurt Schneider of The Eightfold Collective

Kurt is a director and videographer based in Detroit, Michigan with a passion for creating. His desire to tell visual stories started early, but his decision to pursue video work as a full-time profession is not like many others. At the end of Kurt’s college career, he paired up with his now co-founder to develop videos for commercial clients. Kurt is now the co-founder of Eightfold, a production agency in the Midwest creating work for Pure Michigan, Porsche, GMC, Dodge and Wells Fargo. Their team has also produced narrative shorts such as Speed, which received a Vimeo Staff Pick.

Kelsey and Kurt discuss how he found his desire to pursue videography (2:10), how he and his partner have been to tap into local Midwest industries (6:35), what opportunities Michigan has provided him (9:40), what being a collaborative group of artists means for his company (13:06), how their clients appreciate their production sets (16:34), why they continue to market their stills photography campaigns (19:14), his prediction for the future of branded campaigns (21:56), their short film “Speed” and his desire to write narrative work (25:12), and his proudest moment (30:50).