ABOUT THIS EPISODE
"I've got a spreadsheet with every AI tool, their data center usage... and shocker, they're all red." — Holly Arnold
In this episode, Holly Arnold and Shelly Waldman dig into the new B Corp standards, why nature and biodiversity belong in the climate conversation, the environmental cost of AI and digital storage, the "controversial industries" revenue rule that's already cost one major agency its B Corp status, and how solo creatives and small studios can build ethics into client conversations from the first brief.
Links to things mentioned in the show:
Organizations & communities
B Corp / B Lab (certification info + new standards page)
Tools mentioned
AdGreen (production carbon calculator)
Albert (BAFTA's TV/advertising carbon calculator)
People & companies
Holly Arnold — Planet A: planet-a.co
Holly Arnold — LinkedIn:
Locate Productions (Angus) — next episode's guest
Faith in Nature — referenced re: nature on the board; board member named sounds like "Ali Pimlott" or "Ali Pimaw" in the transcript — confirm spelling/name before linking
Ep 08: with Bobbin Productions / Tom — Shelly references a prior episode discussing analog vs. digital storage impact; link that back-episode in show notes
World Central Kitchen — Shelly's mentioned donation cause
Background/context
COP / UNFCCC (Conference of the Parties)
Kunming-Montreal Global Biodiversity Framework ("the Montreal agreement")
- Amsterdam's ban on fossil-fuel and meat (beef) advertising
About the host:
Shelly Waldman is a photographer, educator, and founder of Creative Camp. With a background in finance and a decade behind the lens, she helps creative entrepreneurs build sustainable, profitable careers. Creative Campfire is where she pulls up a chair and has the honest business conversations most creatives wish they'd had sooner.SUPPPORT THE SHOW AND KEEP IN TOUCH:
- Share this episode with a friend!
- Check out our Basecamp Bundle resource.
Drop us DM over on Instagram.
Buy us a coffee (we love chai lattes)
Sign up for our Camp Bulletin, where we drop nuggets about industry insights, creative opportunities and the latest show.
We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.
