ABOUT THIS EPISODE

English
United States

SHOW NOTES 🔗

TRANSCRIPT 🔗

SEARCH PAST EPISODES

Search past episodes of Creating the World's Best Client Experience.

OTHER EPISODES IN THIS PODCAST

Alison welcomes her retreat client, Marsha Kucera, family physician in Calgary who also serves as a board chair for a not-for-profit organization, a site medical lead at her clinic, and director of informatics and quality improvement. Marcia explains that she entered leadership without formal train…
Alison continues her discussion about messaging, client experience, and business growth, focusing on how you clarify a program promise and communicate the result you help create. She outlines three outreach buckets for building an audience: ideal clients, partners, and referral sources. She explain…
Alison speaks with business coach Cailen Ascher about building a soul-centered business and how that differs from hustle-driven business culture. Their conversation centers on creating a business from alignment rather than from constant pressure to be everywhere or offer everything. A major theme i…
Alison continues her mini-series on 'Stop Selling the Engine' with part 2 and focuses on how to apply a clear promise and a through line across a business. She explains how the promise should be simple and specific, while the through line describes the larger transformation clients want. She explai…
Alison continues her mini-series with part 3 on how to market retreats by focusing on selling the transformation, not the logistics. She explains that people need to feel safe before they commit, and that the real promise is what they will carry into everyday life after the retreat. She shares the…
Disclaimer: The podcast and artwork embedded on this page are from Alison Katschkowsky, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.