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The conversation focuses on Holly Porter’s background and the creation of the International Retreat Association. Porter then shares that COVID affected her severely and describes a near-death experience that led to a major shift in her life and to writing a book about surrender, hope, intuition, fa…
Alison continues her discussion on business promise, program promise, and audience building by focusing on how to describe the specific result you help people get. She explains that a strong promise should be clear and testable, using concrete before-and-after change rather than vague claims like “…
Alison continues her discussion about messaging, client experience, and business growth, focusing on how you clarify a program promise and communicate the result you help create. She outlines three outreach buckets for building an audience: ideal clients, partners, and referral sources. She explain…
Alison welcomes her retreat client, Marsha Kucera, family physician in Calgary who also serves as a board chair for a not-for-profit organization, a site medical lead at her clinic, and director of informatics and quality improvement. Marcia explains that she entered leadership without formal train…
Alison talks with gym owner, David Rafuse about how the fitness industry has changed since the pandemic and how those changes affected businesses in health, wellness, and service-based fields. We discuss how many people shifted toward working out at home, while others lost routine and community and…
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