ABOUT THIS EPISODE
Bruce Singer is the owner and founder of Canada CFOs, which sources-recruits financial leadership on a part-time or interim basis for growing food and wellness brands. Bruce is also the host of the Bruce Singer Podcast, a lively and energetic podcast that is engaging with leaders in the food and wellness space across Canada, asking the right questions about finance, venture and patient capital and how we fund the evolution towards a healthier and more sustainable food system. From his origins growing up in Montreal, an education in accounting, and entrepreneurial forays, Bruce answers our questions about where money and finance are evolving in today's complex, and innovative food ecosystem. We bring up examples of Maple Leaf Foods move as a sustainable protein company, the marketing impact of Mid-Day Squares, the ambitions of the XPrize in financing sustainable meat alternatives, headwinds in recent quarters for venture capital and new food, and coming back to basic principles that guide growth (and smart use of resources) to be an effective brand in our food sector today.
