ABOUT THIS EPISODE
Wayne Pratt has a hard drive full of courses he paid for and never finished, and he refuses to build one like them. In this episode, Dr. Catrina Mitchum coaches Wayne through turning his business fable, Freshly Brewed Coaching, into a course that actually gets people from dream to done, without becoming another pile of videos nobody watches.
What we get into:
- Why a book and a course are not the same thing, and why "just translate the book" is the fastest route to a video vault
- The homework Dr. Catrina assigns: pull the action items out of the book first, then build the content around the doing instead of the other way around
- Designing coaching-style question pathways, where how easily someone answers one question determines what you ask next
- Why emotions play a powerful role in adult learning, and how unanswered questions in a book can quietly turn into guilt and abandoned progress
- The community paradox: you need a community to have a community, and why Wayne's existing book readers may be the warm audience he hasn't tapped
- Using a second edition, a beta test, and a minimum viable course to build the book, course, and community in tandem instead of in sequence
Whether you're building your course off the back of a book or starting from a blank page, this conversation is a live look at how to move from "I have all this content" to a learning experience built around action. If you've ever bought a course and never pressed play, you already know why this matters.
About Wayne Pratt
Wayne Pratt is a speaker, author, and life coach who has been helping people achieve their dreams since before it was called coaching. His mission is to bring coaching to Main Street, not just the C-suite, and his book Freshly Brewed Coaching uses a business fable format to show that coaching is for anyone ready to turn a someday dream into a done action step.
- Website: Freshly Brewed Coaching
- Personal site: waynepratt.ca
- Email: wayne@waynepratt.ca
If your course exists but something feels off, nobody's finishing or it just isn't landing the way you know it could, grab the free Course Fixer Checklist at www.cmlearningdesign.com/free-stuff and start figuring out what to fix first.
Not sure where you fit? Book a free 15-minute Clarity Call at tidycal.com/cmitchum/15-minute-consult.
Apply to be a guest: https://forms.gle/RDHPskg81r3GhSd59
Connect with Catrina:
www.cmlearningdesign.com
LinkedIn: linkedin.com/in/catrina-mitchum-learning-design
Subscribe to my Cut the Course Creation Crap Newsletter
Music credit: Alex Mitchum
Alex, Catrina's youngest brother, was a jazz guitarist and his family established a scholarship in his name at his alma mater. Please consider donating: https://www.alexmitchum.com/scholarship
