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I recently spoke to Andrew Nicoletta, Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li, Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses. ServiceTitan serves home service businesses while NexHealth works with priva…
When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep market and user research, you’re missing out. But I’m hopeful t…
One of the most difficult challenges in content marketing is finding that sweet spot where you’re talking on your ICP’s level. You’re neither over-explaining concepts they find too basic nor going over their heads. But that’s just the beginning. Not only should content speak to your target audienc…
The newest Content Marketing is Dead podcast episode is live! Listen on Spotify, Apple Podcasts, or wherever you listen to podcasts. B2B businesses have been slow to adopt video content as a core part of their marketing strategy. "Every company by now has made an explainer video," Josef Newton expl…
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