ABOUT THIS EPISODE
Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends.
They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals.
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Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content.
She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.
Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.
Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/
Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.
To learn more: https://www.dialogwith.us
