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Dave Melville of Bowdoin Group asks, "How do you measure marketing ROI outside of inbound leads?" --- Send in a voice message: https://anchor.fm/miketrap/message
An anonymous listener asks, "What's the difference between a VP of Marketing and a CMO?" I get asked this a lot... the answer is important, and it's really one of orientation. --- Send in a voice message: https://anchor.fm/miketrap/message
Giuseppe Marzio asks, "Should VCs care whether their portfolio companies work on building a strong brand from the start?" I think so, and this one certainly does. --- Send in a voice message: https://anchor.fm/miketrap/message
Jason from Boston asks, "How do corporate level execs prefer to be approached by young talent seeking opportunity? Are they flattered or annoyed? Do they prefer straight to the point requests, or being asked for advice?" --- Send in a voice message: https://anchor.fm/miketrap/message
Whether you call the them Business Development Reps, Sales Development Reps, Inside Sales Reps, etc... Should the team responsible for outbound demand gen live in the marketing or the sales organization?  --- Send in a voice message: https://anchor.fm/miketrap/message
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