ABOUT THIS EPISODE
Rick McCulloch is a strategic marketing consultant, advisor, and thought leader, with an extensive acquisition marketing, automation, and advertising background.
Rick has a passion for developing systems and helping businesses to simplify their processes. At the beginning of his career, he served as a team lead, developing reservoir modeling software for a small private consulting firm. In 2010, Rick had been in the oil & gas industry for over 25 years, directing complex drilling operations.
After a long time, and with the help of great mentors, Rick shifted to helping others get results by showing them what he's learned. Rick is currently the Director of Lightbulb Moments and Chief Executive Officer of wiiFM Sales and Marketing. As Director of Lightbulb Moments, he provides full-service marketing and direct response copywriting services, helping established businesses get more clients. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:
- The type of clients Rick works with and how he helps them become more visible in their space.
- Problems Rick’s clients tend to have as a result of them not being visible enough.
- Common solutions companies implement to improve their visibility that are ineffective.
- Strategies companies should be utilizing to deliver their message more compellingly.
- The Kardashian Effect and how they’ve used the media to improve their SEO.
- The benefits of YouTube and why it’s favored in Google’s algorithm.
- The strategy of borrowing other people's credibility or brand.
- How to get your content shared by well-known media sources.
- How to craft a compelling offer for the marketplace.
Resources:
Connecting with Rick McCulloch:
Connecting with the host:
- Scott Cantrell on LinkedIn
