Aug. 13, 2026

ABOUT THIS EPISODE

Data Beyond Governance: What Sales, Marketing and Business Change Can Teach Us About Data

In this episode of the ConnectED Podcast, we are joined by strategic communications specialist Emma Curtis, Founder & CEO of Curtis Collective Ltd to explore how data is used far beyond traditional data governance.

We discuss the role data plays in sales and marketing, how organisations use data to drive transformation and strategic change, and why trust in data is critical for effective decision-making.

We also examine the challenges of data maturity, the growing influence of AI, and the importance of balancing technology with human judgement. A fascinating conversation for anyone interested in how data shapes organisations, culture, and business success.

You can find out more about Emma and Curtis Collective by visiting their website: https://www.curtis-collective.com/

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