04 | Indexing the Indies with Jim Hanas

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<00:48.400>So<00:48.400> in<00:48.400> our<00:48.400> conversation<00:48.400> today,<00:48.400> we're<00:48.400> going<00:48.400> to<00:48.400> get<00:48.400> into<00:48.400> what<00:48.400> it<00:48.400> does<00:48.400> and<00:48.400> how<00:48.400> he<00:48.400> built<00:52.360>
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<00:52.900>Jim,<00:52.900> welcome<00:52.900> to<00:52.900> the<00:52.900> podcast.<00:54.340>
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<01:04.980>She<01:04.980> publishes,<01:04.980> you<01:04.980> know,<01:04.980> novels<01:04.980> and<01:04.980> collections<01:04.980> of<01:04.980> short<01:04.980> stories<01:04.980> and<01:04.980> things<01:04.980> like<01:04.980> that<01:04.980> at<01:04.980> a<01:09.500>
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<01:14.080>you<01:14.080> had<01:14.080> been<01:14.080> doing<01:14.080> some<01:14.080> vibe<01:14.080> coding<01:14.080> and<01:14.080> she<01:14.080> was<01:14.080> like,<01:14.080> Hey,<01:14.080> Ian,<01:14.080> you<01:14.080> should<01:14.080> talk<01:14.080> to<01:14.080> this<01:17.760>
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<01:17.760>guy.<01:18.020>
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<01:19.320>Tell<01:19.320> me<01:19.320> just<01:19.320> a<01:19.320> little<01:19.320> bit<01:19.320> about<01:19.320> your<01:19.320> background.<01:21.620>
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<01:22.520>Sure.<01:22.520> I<01:22.520> mean,<01:22.520> my<01:22.520> longest<01:22.520> history<01:22.520> is<01:22.520> as<01:22.520> a<01:22.520> writer.<01:22.520> I<01:22.520> was<01:22.520> a<01:22.520> journalist.<01:22.520> I've<01:22.520> written<01:22.520> short<01:22.520> stories<01:27.800>
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<01:57.180>because<01:57.180> I<01:57.180> find<01:57.180> it<01:57.180> exciting.<01:57.180> But<01:57.180> looking<01:57.180> around,<01:57.180> I<01:57.180> realized,<01:57.180> gosh,<01:57.180> I<01:57.180> can't<01:57.180> really<01:57.180> get<01:57.180> a<01:57.180> handle<01:57.180> on<02:06.100>
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<02:15.420>I<02:15.420> get<02:15.420> that<02:15.420> sense<02:15.420> too,<02:15.420> right?<02:16.940>
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<02:33.280>And<02:33.280> I<02:33.280> always<02:33.280> go.<02:33.280> But<02:33.280> this<02:33.280> time<02:33.280> I<02:33.280> came<02:33.280> back<02:33.280> and<02:33.280> I<02:33.280> was<02:33.280> like,<02:33.280> gosh,<02:33.280> I<02:33.280> love<02:33.280> this<02:33.280> conference.<02:33.280> I<02:33.280> love<02:40.840>
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<02:40.840>looking<02:40.840> at<02:40.840> all<02:40.840> the<02:40.840> books,<02:40.840> but<02:40.840> I<02:40.840> wish<02:40.840> I<02:40.840> knew<02:40.840> what<02:40.840> was<02:40.840> happening<02:40.840> with<02:40.840> them<02:40.840> now.<02:40.840> And<02:40.840> so<02:40.840> I<02:40.840> kind<02:40.840> of<02:40.840> had<02:48.880>
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<02:48.880>this<02:48.880> idea.<02:48.880> And<02:48.880> then<02:48.880> fortuitously,<02:48.880> I<02:48.880> ran<02:48.880> it.<02:48.880> I<02:48.880> had<02:48.880> two<02:48.880> different<02:48.880> encounters,<02:48.880> which<02:48.880> I<02:48.880> find<02:48.880> that<02:48.880> I<02:55.380>
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<02:55.380>need<02:55.380> two<02:55.380> encounters<02:55.380> for<02:55.380> almost<02:55.380> anything.<02:55.380> So<02:55.380> somebody<02:55.380> will<02:55.380> mention<02:55.380> a<02:55.380> book<02:55.380> to<02:55.380> me<02:55.380> and<02:55.380> I'll<02:55.380> go,<03:00.220>
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<03:00.900>and<03:00.900> then<03:00.900> somebody<03:00.900> else<03:00.900> will<03:00.900> mention<03:00.900> it<03:00.900> to<03:00.900> me<03:00.900> and<03:00.900> I'll<03:00.900> go,<03:00.900> oh,<03:00.900> and<03:00.900> that<03:00.900> will<03:00.900> be<03:00.900> the<03:00.900> thing.<03:00.900> So<03:00.900> I<03:00.900> kind<03:06.860>
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<03:06.860>of<03:06.860> had<03:06.860> the<03:06.860> same<03:06.860> thing<03:06.860> with<03:06.860> Claude,<03:06.860> basically,<03:06.860> is<03:06.860> that<03:06.860> I<03:06.860> was<03:06.860> talking<03:06.860> to<03:06.860> a<03:06.860> friend<03:06.860> of<03:06.860> mine<03:06.860> who<03:06.860> was<03:14.300>
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<03:14.300>in<03:14.300> technology<03:14.300> and<03:14.300> was<03:14.300> doing<03:14.300> a<03:14.300> lot<03:14.300> of<03:14.300> stuff<03:14.300> with<03:14.300> it.<03:14.300> And<03:14.300> I<03:14.300> would<03:14.300> go,<03:14.300> well,<03:14.300> I<03:14.300> have<03:14.300> this<03:14.300> interesting<03:21.120>
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<03:21.120>problem.<03:21.120> Can<03:21.120> you<03:21.120> have<03:21.120> Claude<03:21.120> work<03:21.120> on<03:21.120> this<03:21.120> for<03:21.120> me?<03:21.120> And<03:21.120> he<03:21.120> said,<03:21.120> "Jim,<03:21.120> you<03:21.120> could<03:21.120> have<03:21.120> Claude<03:21.120> work<03:21.120> on<03:26.640>
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<03:26.640>this<03:26.640> for<03:26.640> you".<03:26.640> And<03:26.640> I<03:26.640> was<03:26.640> like,<03:26.640> yeah,<03:26.640> yeah,<03:26.640> yeah,<03:26.640> yeah,<03:26.640> yeah.<03:26.640> And<03:26.640> I<03:26.640> think<03:26.640> I<03:26.640> actually<03:26.640> sent<03:26.640> him<03:26.640> a<03:31.520>
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<03:31.520>requirement<03:31.520> document<03:31.520> and<03:31.520> he<03:31.520> flooded<03:31.520> to<03:31.520> Claude<03:31.520> and<03:31.520> he<03:31.520> sent<03:31.520> it<03:31.520> back<03:31.520> to<03:31.520> me.<03:31.520> I<03:31.520> still<03:31.520> wasn't<03:31.520> convinced.<03:36.600>
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<03:36.640>I<03:36.640> was<03:36.640> like,<03:36.640> well,<03:36.640> that<03:36.640> just<03:36.640> seems<03:36.640> like<03:36.640> a<03:36.640> lot<03:36.640> of<03:36.640> work.<03:36.640> But<03:36.640> then<03:36.640> I<03:36.640> had<03:36.640> the<03:36.640> second<03:36.640> encounter<03:36.640> with<03:43.460>
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<03:51.800>AI<03:51.800> Pilled,<03:51.800> who<03:51.800> was<03:51.800> another<03:51.800> person<03:51.800> who'd<03:51.800> spent<03:51.800> their<03:51.800> careers<03:51.800> in<03:51.800> databases.<03:51.800> And<03:51.800> I<03:51.800> was<03:51.800> actually<04:00.160>
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<04:00.160>at<04:00.160> a<04:00.160> retreat<04:00.160> with<04:00.160> a<04:00.160> client<04:00.160> who<04:00.160> I<04:00.160> was<04:00.160> helping<04:00.160> kind<04:00.160> of<04:00.160> figure<04:00.160> out<04:00.160> their<04:00.160> business<04:00.160> model.<04:00.160> And<04:00.160> he<04:00.160> was<04:06.640>
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<04:06.640>the<04:06.640> husband<04:06.640> of<04:06.640> one<04:06.640> of<04:06.640> the<04:06.640> principals.<04:06.640> And<04:06.640> he<04:06.640> was<04:06.640> like,<04:06.640> well,<04:06.640> we<04:06.640> could<04:06.640> just<04:06.640> redo<04:06.640> their<04:06.640> website.<04:06.640> I<04:13.360>
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<04:13.360>go,<04:13.360> what<04:13.360> do<04:13.360> you<04:13.360> mean?<04:13.360> And<04:13.360> he<04:13.360> goes,<04:13.360> well,<04:13.360> just<04:13.360> have<04:13.360> Claude<04:13.360> redo<04:13.360> their<04:13.360> website.<04:13.360> And<04:13.360> I<04:13.360> said,<04:17.700>
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<04:18.260>what<04:18.260> do<04:18.260> you<04:18.260> mean?<04:18.260> Can<04:18.260> you<04:18.260> get<04:18.260> me<04:18.260> set<04:18.260> up?<04:18.260> And<04:18.260> he<04:18.260> did.<04:18.260> And<04:18.260> he<04:18.260> got<04:18.260> me<04:18.260> set<04:18.260> up<04:18.260> and<04:18.260> I<04:18.260> redid<04:18.260> their<04:18.260> website.<04:23.020>
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<04:25.360>And<04:25.360> kind<04:25.360> of<04:25.360> from<04:25.360> there,<04:25.360> I<04:25.360> was<04:25.360> off<04:25.360> to<04:25.360> the<04:25.360> races.<04:28.900>
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<04:28.480>Yeah,<04:28.480> it's<04:28.480> funny<04:28.480> how<04:28.480> you<04:28.480> have<04:28.480> to<04:28.480> have<04:28.480> that<04:28.480> kind<04:28.480> of<04:28.480> personal<04:28.480> experience<04:28.480> of<04:28.480> trying<04:28.480> it<04:28.480> yourself<04:32.960>
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<04:32.960>before<04:32.960> it<04:32.960> clicks,<04:32.960> you're<04:32.960> like,<04:32.960> oh,<04:32.960> now<04:32.960> I<04:32.960> see<04:32.960> what<04:32.960> it's<04:32.960> doing,<04:32.960> I<04:32.960> just<04:32.960> tell<04:32.960> it<04:32.960> what<04:32.960> I<04:32.960> want<04:38.520>
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<04:38.520>and<04:38.520> it<04:38.520> does<04:38.520> the<04:38.520> technical<04:38.520> parts.<04:40.120>
04:40.900 --> 04:45.300
<04:40.900>Yeah,<04:40.900> I've<04:40.900> thought<04:40.900> a<04:40.900> lot<04:40.900> about<04:40.900> this.<04:40.900> I<04:40.900> have<04:40.900> to<04:40.900> confess<04:40.900> that<04:40.900> everybody<04:40.900> that<04:40.900> works<04:40.900> with<04:40.900> me<04:40.900> knows<04:45.300>
04:45.300 --> 04:52.250
<04:45.300>I'm<04:45.300> a<04:45.300> philosophy<04:45.300> graduate<04:45.300> school<04:45.300> dropout<04:45.300> from<04:45.300> way<04:45.300> back.<04:45.300> So<04:45.300> I<04:45.300> really<04:45.300> have<04:45.300> thought<04:45.300> about<04:45.300> what<04:45.300> the<04:52.250>
04:53.900 --> 05:00.120
<04:53.900>experience<04:53.900> of<04:53.900> it<04:53.900> is<04:53.900> like<04:53.900> and<04:53.900> what<04:53.900> it<04:53.900> was<04:53.900> like<04:53.900> for<04:53.900> me<04:53.900> and<04:53.900> what<04:53.900> it's<04:53.900> been<04:53.900> like<04:53.900> for<04:53.900> even<04:53.900> the<04:53.900> people<05:00.120>
05:00.120 --> 05:06.940
<05:00.120>that<05:00.120> I<05:00.120> try<05:00.120> to<05:00.120> have<05:00.120> them<05:00.120> have<05:00.120> the<05:00.120> turn<05:00.120> on.<05:00.120> And<05:00.120> it's<05:00.120> very<05:00.120> interesting<05:00.120> because<05:00.120> they<05:00.120> immediately<05:06.940>
05:06.940 --> 05:14.820
<05:06.940>want<05:06.940> to<05:06.940> put<05:06.940> it,<05:06.940> they<05:06.940> immediately<05:06.940> ask<05:06.940> questions<05:06.940> that<05:06.940> involve<05:06.940> the<05:06.940> buckets<05:06.940> that<05:06.940> you<05:06.940> no<05:06.940> longer<05:06.940> need.<05:14.820>
05:16.580 --> 05:22.840
<05:16.580>And<05:16.580> that<05:16.580> was<05:16.580> the<05:16.580> experience<05:16.580> I<05:16.580> had<05:16.580> because<05:16.580> somebody<05:16.580> would<05:16.580> say,<05:16.580> well,<05:16.580> you<05:16.580> can<05:16.580> do<05:16.580> this.<05:22.840>
05:23.120 --> 05:27.460
<05:23.120>And<05:23.120> a<05:23.120> friend<05:23.120> of<05:23.120> mine<05:23.120> was<05:23.120> going,<05:23.120> well,<05:23.120> you<05:23.120> know,<05:23.120> I've<05:23.120> been<05:23.120> having<05:23.120> it<05:23.120> send<05:23.120> tickets<05:23.120> to<05:23.120> the<05:23.120> agents<05:27.460>
05:27.460 --> 05:34.240
<05:27.460>and<05:27.460> stuff<05:27.460> like<05:27.460> that.<05:27.460> I'm<05:27.460> going,<05:27.460> you<05:27.460> know,<05:27.460> and<05:27.460> I'm<05:27.460> immediately<05:27.460> thinking<05:27.460> Jira.<05:27.460> And<05:27.460> I<05:27.460> don't<05:27.460> get,<05:34.240>
05:34.540 --> 05:44.920
<00:05:34.540>a<00:05:35.059> friend<00:05:35.578> of<00:05:36.097> mine<00:05:36.616> says,<00:05:37.135> oh<00:05:37.654> no,<00:05:38.173> Jira<00:05:38.692> is<00:05:39.211> for<00:05:39.730> people.<00:05:40.249> So<00:05:40.768> basically,<00:05:41.287> you<00:05:41.806> know,<00:05:42.325> I<00:05:42.844> just<00:05:43.363> did<00:05:43.882> not<00:05:44.401> think<00:05:44.920>
05:44.920 --> 05:51.480
<05:44.920>that<05:44.920> technology<05:44.920> and<05:44.920> getting<05:44.920> under<05:44.920> the<05:44.920> hood,<05:44.920> which<05:44.920> I<05:44.920> have<05:44.920> not<05:44.920> been<05:44.920> under<05:44.920> the<05:44.920> hood<05:44.920> for<05:44.920> probably<05:44.920> 20<05:51.480>
05:51.480 --> 05:57.360
<05:51.480>years,<05:51.480> I<05:51.480> didn't<05:51.480> think<05:51.480> getting<05:51.480> under<05:51.480> the<05:51.480> hood<05:51.480> was<05:51.480> for<05:51.480> me.<05:51.480> I<05:51.480> was<05:51.480> not<05:51.480> interested<05:51.480> in<05:51.480> getting<05:51.480> under<05:51.480> the<05:57.360>
05:57.360 --> 06:02.000
<05:57.360>hood.<05:57.360> And<05:57.360> it<05:57.360> took<05:57.360> a<05:57.360> while<05:57.360> for<05:57.360> the<05:57.360> people<05:57.360> that<05:57.360> were<05:57.360> telling<05:57.360> me<05:57.360> that<05:57.360> just<05:57.360> to<05:57.360> explain<05:57.360> that<06:02.000>
06:02.000 --> 06:04.160
<06:02.000>you<06:02.000> don't<06:02.000> need<06:02.000> to<06:02.000> get<06:02.000> under<06:02.000> the<06:02.000> hood<06:02.000> anymore.<06:04.160>
06:04.380 --> 06:06.980
<06:04.380>Yeah,<06:04.380> that's<06:04.380> such<06:04.380> an<06:04.380> interesting<06:04.380> point,<06:04.380> right?<06:06.980>
06:06.980 --> 06:14.580
<00:06:06.980>In<00:06:07.402> that<00:06:07.824> there<00:06:08.247> is<00:06:08.669> a<00:06:09.091> lot<00:06:09.513> of<00:06:09.936> ...<00:06:10.358> we<00:06:10.780> have<00:06:11.202> all<00:06:11.624> had<00:06:12.047> essentially<00:06:12.469> a<00:06:12.891> pretty<00:06:13.313> bad<00:06:13.736> first<00:06:14.158> impression<00:06:14.580>
06:14.580 --> 06:18.380
<06:14.580>with<06:14.580> technology,<06:14.580> or<06:14.580> many<06:14.580> of<06:14.580> us<06:14.580> have,<06:14.580> which<06:14.580> is<06:14.580> if<06:14.580> you<06:14.580> ever<06:14.580> try<06:14.580> to<06:14.580> do<06:14.580> any<06:14.580> technology<06:14.580> thing,<06:18.380>
06:19.700 --> 06:23.900
<06:19.700>the<06:19.700> encounter<06:19.700> you<06:19.700> probably<06:19.700> had<06:19.700> with<06:19.700> it,<06:19.700> if<06:19.700> you're<06:19.700> a<06:19.700> normal<06:19.700> human<06:19.700> being<06:19.700> is<06:19.700> this<06:19.700> sucks,<06:23.900>
06:24.100 --> 06:28.120
<06:24.100>This<06:24.100> is<06:24.100> really<06:24.100> difficult,<06:24.100> it's<06:24.100> very<06:24.100> fiddly,<06:24.100> you<06:24.100> got<06:24.100> to<06:24.100> get<06:24.100> everything<06:24.100> perfect,<06:24.100> you<06:24.100> make<06:28.120>
06:28.120 --> 06:32.640
<06:28.120>one<06:28.120> thing<06:28.120> in<06:28.120> the<06:28.120> wrong<06:28.120> place<06:28.120> and<06:28.120> the<06:28.120> whole<06:28.120> thing's<06:28.120> all<06:28.120> borked<06:28.120> and<06:28.120> you<06:28.120> don't,<06:28.120> and<06:28.120> it<06:28.120> feels<06:32.640>
06:32.640 --> 06:36.720
<06:32.640>mysterious<06:32.640> like<06:32.640> you<06:32.640> don't,<06:32.640> what<06:32.640> are<06:32.640> all<06:32.640> these<06:32.640> cryptic<06:32.640> words<06:32.640> and<06:32.640> why<06:32.640> do<06:32.640> I<06:32.640> have<06:32.640> to<06:32.640> memorize<06:36.720>
06:36.720 --> 06:40.080
<06:36.720>these<06:36.720> words<06:36.720> or<06:36.720> look<06:36.720> them<06:36.720> up<06:36.720> or<06:36.720> all<06:36.720> that<06:36.720> stuff,<06:36.720> and<06:36.720> most<06:36.720> people<06:36.720> have<06:36.720> some<06:36.720> experience<06:36.720> with<06:40.080>
06:40.080 --> 06:44.540
<06:40.080>that<06:40.080> and<06:40.080> go,<06:40.080> yeah,<06:40.080> that<06:40.080> was<06:40.080> all<06:40.080> right,<06:40.080> but<06:40.080> no<06:40.080> thanks,<06:40.080> I'd<06:40.080> rather<06:40.080> not<06:40.080> do<06:40.080> that,<06:40.080> and<06:40.080> so<06:44.540>
06:44.540 --> 06:47.940
<06:44.540>then<06:44.540> when<06:44.540> you<06:44.540> come<06:44.540> around<06:44.540> now<06:44.540> and<06:44.540> you<06:44.540> say,<06:44.540> hey,<06:44.540> there's<06:44.540> this<06:44.540> new<06:44.540> thing<06:44.540> that<06:44.540> helps<06:44.540> you<06:47.940>
06:47.940 --> 06:52.820
<06:47.940>build<06:47.940> technical<06:47.940> stuff,<06:47.940> what<06:47.940> they<06:47.940> remember<06:47.940> is,<06:47.940> no,<06:47.940> I<06:47.940> don't<06:47.940> like<06:47.940> doing<06:47.940> that,<06:47.940> and<06:47.940> you<06:47.940> have<06:52.820>
06:52.820 --> 06:55.640
<06:52.820>to<06:52.820> kind<06:52.820> of<06:52.820> really<06:52.820> get<06:52.820> past<06:52.820> that<06:52.820> and<06:52.820> realize,<06:52.820> oh,<06:52.820> this<06:52.820> is<06:52.820> a<06:52.820> whole<06:52.820> new<06:52.820> thing.<06:55.640>
06:56.520 --> 07:02.400
<06:56.520>That<06:56.520> was<06:56.520> exactly<06:56.520> my<06:56.520> experience.<06:56.520> Because<06:56.520> my<06:56.520> experience,<06:56.520> I<06:56.520> find<06:56.520> that<06:56.520> I<06:56.520> can<06:56.520> really<06:56.520> do<06:56.520> stuff.<07:02.400>
07:02.460 --> 07:06.540
<07:02.460>My<07:02.460> only<07:02.460> commitment<07:02.460> to<07:02.460> technology<07:02.460> was<07:02.460> when<07:02.460> I<07:02.460> really<07:02.460> wanted<07:02.460> to<07:02.460> accomplish<07:02.460> something,<07:06.540>
07:06.720 --> 07:13.120
<07:06.720>and<07:06.720> then<07:06.720> I<07:06.720> would<07:06.720> learn<07:06.720> it.<07:06.720> So<07:06.720> I<07:06.720> really<07:06.720> wanted<07:06.720> to<07:06.720> blog<07:06.720> in<07:06.720> 2004.<07:06.720> And<07:06.720> everybody<07:06.720> was<07:06.720> downloading<07:13.120>
07:13.120 --> 07:17.980
<07:13.120>movable<07:13.120> type<07:13.120> and<07:13.120> uploading<07:13.120> it<07:13.120> to<07:13.120> their<07:13.120> own<07:13.120> servers.<07:13.120> And<07:13.120> there<07:13.120> was<07:13.120> all<07:13.120> this<07:13.120> archaic<07:13.120> language,<07:17.980>
07:18.120 --> 07:22.880
<07:18.120>the<07:18.120> tarball,<07:18.120> I<07:18.120> think<07:18.120> is<07:18.120> what<07:18.120> they<07:18.120> call<07:18.120> it.<07:18.120> You<07:18.120> know<07:18.120> what<07:18.120> I<07:18.120> mean?<07:18.120> And<07:18.120> all<07:18.120> that<07:18.120> stuff.<07:22.880>
07:22.900 --> 07:29.980
<07:22.900>And<07:22.900> I<07:22.900> learned<07:22.900> enough<07:22.900> of<07:22.900> that.<07:22.900> I<07:22.900> was<07:22.900> fiddling<07:22.900> with<07:22.900> cascading<07:22.900> style<07:22.900> sheets.<07:22.900> You<07:22.900> know,<07:22.900> 10,<07:29.980>
07:30.740 --> 07:42.680
<00:07:30.740>reload.<00:07:31.166> No,<00:07:31.593> 12<00:07:32.019> pixels,<00:07:32.446> reload.<00:07:32.872> And<00:07:33.299> it<00:07:33.725> was<00:07:34.151> great.<00:07:34.578> I<00:07:35.004> was<00:07:35.431> a<00:07:35.857> much<00:07:36.284> younger<00:07:36.710> man<00:07:37.136> at<00:07:37.563> that<00:07:37.989> point.<00:07:38.416> And<00:07:38.842> I<00:07:39.269> was<00:07:39.695> obsessive.<00:07:40.121> But<00:07:40.548> as<00:07:40.974> my<00:07:41.401> career<00:07:41.827> went<00:07:42.254> on,<00:07:42.680>
07:42.680 --> 07:48.680
<00:07:42.680>I<00:07:42.996> used<00:07:43.312> to<00:07:43.627> say,<00:07:43.943> I<00:07:44.259> need<00:07:44.575> to<00:07:44.891> lose<00:07:45.206> the<00:07:45.522> logins.<00:07:45.838> And<00:07:46.154> I<00:07:46.469> have,<00:07:46.785> you<00:07:47.101> know,<00:07:47.417> there<00:07:47.733> were<00:07:48.048> people<00:07:48.364> that<00:07:48.680>
07:48.680 --> 07:54.060
<07:48.680>did<07:48.680> that.<07:48.680> So<07:48.680> when<07:48.680> people<07:48.680> came<07:48.680> back,<07:48.680> I<07:48.680> was<07:48.680> just<07:48.680> like,<07:48.680> that<07:48.680> sounds,<07:48.680> I<07:48.680> don't<07:48.680> know,<07:48.680> I<07:48.680> could<07:48.680> not<07:54.060>
07:54.060 --> 07:59.900
<00:07:54.060>envision<00:07:54.709> it<00:07:55.358> any<00:07:56.007> other<00:07:56.656> way.<00:07:57.304> Until<00:07:57.953> I<00:07:58.602> experienced<00:07:59.251> it.<00:07:59.900>
07:59.760 --> 08:04.620
<07:59.760>Yeah,<07:59.760> well,<07:59.760> right,<07:59.760> and<07:59.760> then<07:59.760> it's<07:59.760> because<07:59.760> there's<07:59.760> a<07:59.760> weird<07:59.760> thing<07:59.760> happening<07:59.760> here,<07:59.760> which<07:59.760> is<07:59.760> something<08:04.620>
08:04.620 --> 08:11.700
<08:04.620>like,<08:04.620> well,<08:04.620> why<08:04.620> would<08:04.620> there<08:04.620> be<08:04.620> a<08:04.620> thing,<08:04.620> like<08:04.620> if<08:04.620> it<08:04.620> was<08:04.620> so<08:04.620> hard<08:04.620> before,<08:04.620> why<08:04.620> isn't<08:04.620> it<08:04.620> still<08:11.700>
08:11.700 --> 08:12.680
<08:11.700>that<08:11.700> hard,<08:11.700> right?<08:12.680>
08:12.680 --> 08:17.080
<08:12.680>What<08:12.680> could<08:12.680> possibly<08:12.680> have<08:12.680> changed<08:12.680> that<08:12.680> made<08:12.680> it<08:12.680> actually<08:12.680> not<08:12.680> hard<08:12.680> in<08:12.680> that<08:12.680> way?<08:17.080>
08:17.600 --> 08:21.920
<08:17.600>Yeah.<08:17.600> And<08:17.600> I<08:17.600> think<08:17.600> what<08:17.600> happened<08:17.600> is<08:17.600> it's,<08:17.600> I<08:17.600> mean,<08:17.600> I<08:17.600> think<08:17.600> of<08:17.600> everything,<08:17.600> right?<08:21.920>
08:22.360 --> 08:30.200
<08:22.360>Even<08:22.360> Excel<08:22.360> was<08:22.360> this<08:22.360> way<08:22.360> for<08:22.360> me,<08:22.360> a<08:22.360> human,<08:22.360> to<08:22.360> create<08:22.360> incredibly<08:22.360> structured<08:22.360> data<08:30.200>
08:30.860 --> 08:39.000
<08:30.860>so<08:30.860> that<08:30.860> a<08:30.860> computer<08:30.860> could<08:30.860> help<08:30.860> me.<08:30.860> But<08:30.860> it<08:30.860> still<08:30.860> had<08:30.860> the<08:30.860> problem<08:30.860> that<08:30.860> if<08:30.860> I,<08:30.860> the<08:30.860> human,<08:39.000>
08:39.000 --> 08:42.320
<08:39.000>get<08:39.000> something<08:39.000> in<08:39.000> a<08:39.000> cell<08:39.000> wrong,<08:39.000> the<08:39.000> thing<08:39.000> doesn't<08:39.000> work.<08:42.320>
08:42.380 --> 08:46.800
<08:42.380>Right,<08:42.380> right,<08:42.380> yeah,<08:42.380> your<08:42.380> formula<08:42.380> has<08:42.380> one<08:42.380> letter<08:42.380> in<08:42.380> the<08:42.380> wrong<08:42.380> place<08:42.380> and<08:42.380> it's<08:42.380> all<08:42.380> borked,<08:42.380> right.<08:46.800>
08:47.420 --> 08:53.860
<08:47.420>And<08:47.420> what<08:47.420> is<08:47.420> available<08:47.420> now<08:47.420> is<08:47.420> that<08:47.420> that<08:47.420> whole,<08:47.420> all<08:47.420> of<08:47.420> those<08:47.420> things<08:47.420> that<08:47.420> were<08:47.420> this<08:47.420> infrastructure<08:53.860>
08:53.860 --> 09:02.520
<08:53.860>where<08:53.860> the<08:53.860> human<08:53.860> had<08:53.860> to<08:53.860> be<08:53.860> super<08:53.860> precise,<08:53.860> or<08:53.860> it<08:53.860> didn't<08:53.860> work.<08:53.860> These<08:53.860> agents<08:53.860> can<08:53.860> understand<08:53.860> what<08:53.860> I'm<09:02.520>
09:02.520 --> 09:09.500
<09:02.520>saying<09:02.520> in<09:02.520> plain<09:02.520> English.<09:02.520> And<09:02.520> we<09:02.520> can,<09:02.520> there<09:02.520> are<09:02.520> still<09:02.520> problems<09:02.520> and<09:02.520> we<09:02.520> can<09:02.520> still<09:02.520> fix<09:02.520> the<09:02.520> problems.<09:09.500>
09:09.620 --> 09:15.300
<09:09.620>But<09:09.620> we're<09:09.620> not<09:09.620> having<09:09.620> the<09:09.620> problems<09:09.620> with,<09:09.620> oh<09:09.620> my<09:09.620> God,<09:09.620> where<09:09.620> is<09:09.620> the<09:09.620> hidden<09:09.620> space<09:09.620> in<09:09.620> this<09:09.620> row?<09:09.620> I<09:15.300>
09:15.300 --> 09:22.440
<09:15.300>can<09:15.300> just,<09:15.300> you<09:15.300> know,<09:15.300> I<09:15.300> mean,<09:15.300> I<09:15.300> can<09:15.300> express<09:15.300> the<09:15.300> problems<09:15.300> in<09:15.300> human<09:15.300> language.<09:22.440>
09:15.500 --> 09:26.220
<09:15.500>Right,<09:15.500> not<09:15.500> to<09:15.500> mention<09:15.500> the<09:15.500> fact<09:15.500> that<09:15.500> there<09:15.500> is<09:15.500> this<09:15.500> other<09:15.500> bit<09:15.500> of<09:15.500> friction<09:15.500> that<09:15.500> happens<09:26.220>
09:26.220 --> 09:29.120
<09:26.220>when<09:26.220> you're<09:26.220> the<09:26.220> human<09:26.220> who's<09:26.220> trying<09:26.220> to<09:26.220> make<09:26.220> these<09:26.220> things,<09:26.220> and<09:26.220> Excel<09:26.220> formulas<09:26.220> is<09:26.220> a<09:26.220> great<09:29.120>
09:29.120 --> 09:34.380
<09:29.120>example<09:29.120> of<09:29.120> this,<09:29.120> right,<09:29.120> it's<09:29.120> like,<09:29.120> oh,<09:29.120> all<09:29.120> I<09:29.120> want<09:29.120> to<09:29.120> do<09:29.120> is<09:29.120> substitute,<09:29.120> you<09:29.120> know,<09:29.120> a<09:29.120> slash<09:34.380>
09:34.380 --> 09:38.220
<09:34.380>character<09:34.380> for<09:34.380> a<09:34.380> backslash<09:34.380> character<09:34.380> in<09:34.380> this<09:34.380> formula,<09:34.380> something<09:34.380> like<09:34.380> that,<09:34.380> right,<09:34.380> and<09:34.380> you<09:38.220>
09:38.220 --> 09:42.500
<09:38.220>go,<09:38.220> okay,<09:38.220> substitute,<09:38.220> and<09:38.220> no,<09:38.220> no,<09:38.220> that's<09:38.220> not<09:38.220> the<09:38.220> right<09:38.220> name<09:38.220> for<09:38.220> it,<09:38.220> what<09:38.220> is<09:38.220> it,<09:38.220> okay,<09:38.220> you<09:42.500>
09:42.500 --> 09:46.660
<09:42.500>know,<09:42.500> oh,<09:42.500> substring,<09:42.500> oh,<09:42.500> no,<09:42.500> no,<09:42.500> it's<09:42.500> this<09:42.500> other,<09:42.500> and<09:42.500> these<09:42.500> are<09:42.500> all<09:42.500> just,<09:42.500> you<09:42.500> know,<09:42.500> because<09:46.660>
09:46.660 --> 09:51.020
<09:46.660>these<09:46.660> names<09:46.660> are<09:46.660> supposed<09:46.660> to<09:46.660> be<09:46.660> short<09:46.660> little<09:46.660> formula<09:46.660> names,<09:46.660> they're<09:46.660> all<09:46.660> cryptic,<09:46.660> and<09:46.660> they're<09:51.020>
09:51.020 --> 09:55.500
<09:51.020>different<09:51.020> from<09:51.020> one<09:51.020> program<09:51.020> to<09:51.020> the<09:51.020> next<09:51.020> program,<09:51.020> and<09:51.020> they're<09:51.020> not<09:51.020> the<09:51.020> one<09:51.020> you<09:51.020> remember,<09:51.020> and<09:55.500>
09:55.500 --> 09:58.960
<09:55.500>you<09:55.500> know,<09:55.500> then<09:55.500> you<09:55.500> got<09:55.500> to,<09:55.500> what<09:55.500> are<09:55.500> the<09:55.500> arguments<09:55.500> to<09:55.500> this,<09:55.500> oh,<09:55.500> you<09:55.500> got<09:55.500> to<09:55.500> put<09:55.500> the<09:55.500> cell<09:55.500> in<09:55.500> the<09:58.960>
09:58.960 --> 10:05.000
<09:58.960>first,<09:58.960> you<09:58.960> know,<09:58.960> spot,<09:58.960> and<09:58.960> then,<09:58.960> right,<09:58.960> and<09:58.960> it's<09:58.960> like,<09:58.960> this<09:58.960> is,<09:58.960> it<09:58.960> is<09:58.960> hard<09:58.960> intellectual<10:05.000>
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<10:05.000>labor<10:05.000> for<10:05.000> a<10:05.000> human<10:05.000> to<10:05.000> do<10:05.000> with<10:05.000> very<10:05.000> little<10:05.000> return<10:05.000> compared<10:05.000> to,<10:05.000> this<10:05.000> is<10:05.000> one<10:05.000> of<10:05.000> those<10:05.000> sweet<10:05.000> spot<10:11.860>
10:11.860 --> 10:17.940
<10:11.860>things<10:11.860> for<10:11.860> an<10:11.860> AI,<10:11.860> the<10:11.860> AI<10:11.860> just<10:11.860> knows<10:11.860> all<10:11.860> those<10:11.860> facts,<10:11.860> and<10:11.860> it<10:11.860> just<10:11.860> does<10:11.860> it<10:11.860> the<10:11.860> right<10:11.860> way<10:11.860> the<10:17.940>
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<10:17.940>first<10:17.940> time<10:17.940> based<10:17.940> on<10:17.940> what<10:17.940> you<10:17.940> asked<10:17.940> for.<10:20.480>
10:21.820 --> 10:29.900
<10:21.820>Yeah,<10:21.820> exactly.<10:21.820> So<10:21.820> the<10:21.820> tool<10:21.820> that<10:21.820> I<10:21.820> ended<10:21.820> up<10:21.820> launching,<10:21.820> which<10:21.820> is<10:21.820> a<10:21.820> public<10:21.820> website<10:21.820> called<10:29.900>
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<00:10:29.900>SmallPressInsights<00:10:30.269> is<00:10:30.637> really<00:10:31.006> in<00:10:31.374> this<00:10:31.743> lane<00:10:32.111> because<00:10:32.480> I<00:10:32.849> certainly<00:10:33.217> hear<00:10:33.586> a<00:10:33.954> lot<00:10:34.323> of<00:10:34.691> people<00:10:35.060>
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<10:35.060>vibe<10:35.060> coding<10:35.060> the<10:35.060> apps,<10:35.060> games,<10:35.060> stuff<10:35.060> like<10:35.060> that.<10:35.060> My<10:35.060> thing<10:35.060> was<10:35.060> I<10:35.060> was<10:35.060> interested<10:35.060> in<10:35.060> the<10:35.060> SmallPress<10:41.600>
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<10:41.600>landscape.<10:41.600> I<10:41.600> had<10:41.600> essentially<10:41.600> been,<10:41.600> you<10:41.600> know,<10:41.600> I<10:41.600> had<10:41.600> headed<10:41.600> up<10:41.600> a<10:41.600> team<10:41.600> of<10:41.600> analysts,<10:41.600> data<10:41.600> science<10:48.500>
10:48.500 --> 10:55.520
<10:48.500>and<10:48.500> stuff<10:48.500> making<10:48.500> dashboards.<10:48.500> And<10:48.500> I<10:48.500> was<10:48.500> like,<10:48.500> well,<10:48.500> I'd<10:48.500> like<10:48.500> to<10:48.500> make<10:48.500> my<10:48.500> own<10:48.500> dashboard<10:48.500> with<10:48.500> what<10:48.500> I<10:48.500> know<10:55.520>
10:55.520 --> 11:01.120
<10:55.520>about<10:55.520> the<10:55.520> business,<10:55.520> with<10:55.520> public<10:55.520> data<10:55.520> sources.<10:55.520> And<10:55.520> I'd<10:55.520> like<10:55.520> to<10:55.520> stitch<10:55.520> this<10:55.520> together<10:55.520> in<10:55.520> a<11:01.120>
11:01.120 --> 11:09.120
<11:01.120>visualization.<11:01.120> And<11:01.120> unlike<11:01.120> the<11:01.120> Excel<11:01.120> and<11:01.120> stuff<11:01.120> like<11:01.120> that,<11:01.120> I<11:01.120> was<11:01.120> able<11:01.120> to<11:01.120> do<11:01.120> that<11:01.120> all<11:01.120> the<11:01.120> way<11:01.120> from,<11:09.120>
11:09.820 --> 11:16.760
<11:09.820>I<11:09.820> know<11:09.820> this<11:09.820> data<11:09.820> source<11:09.820> exists.<11:09.820> Can<11:09.820> you<11:09.820> get<11:09.820> it<11:09.820> for<11:09.820> me?<11:09.820> Can<11:09.820> you<11:09.820> store<11:09.820> it<11:09.820> for<11:09.820> me?<11:09.820> Can<11:09.820> you<11:09.820> clean<11:09.820> it<11:16.760>
11:16.760 --> 11:26.280
<11:16.760>for<11:16.760> me?<11:16.760> And<11:16.760> then<11:16.760> can<11:16.760> we<11:16.760> create<11:16.760> some<11:16.760> visualizations<11:16.760> of<11:16.760> it?<11:16.760> And<11:16.760> it<11:16.760> was<11:16.760> really,<11:16.760> I<11:16.760> think,<11:16.760> a<11:16.760> tool<11:16.760> that<11:26.280>
11:26.280 --> 11:33.200
<11:26.280>I<11:26.280> was<11:26.280> going<11:26.280> to<11:26.280> use<11:26.280> maybe<11:26.280> to<11:26.280> help<11:26.280> advise<11:26.280> people.<11:26.280> But<11:26.280> it<11:26.280> escalated<11:26.280> so<11:26.280> rapidly<11:26.280> that<11:26.280> it<11:26.280> was<11:26.280> like,<11:33.200>
11:33.200 --> 11:34.260
<11:33.200>oh,<11:33.200> I'll<11:33.200> just<11:33.200> make<11:33.200> it<11:33.200> public.<11:34.260>
11:34.460 --> 11:38.280
<11:34.460>That's<11:34.460> amazing,<11:34.460> so<11:34.460> give<11:34.460> me<11:34.460> an<11:34.460> example<11:34.460> of<11:34.460> a<11:34.460> data<11:34.460> source<11:34.460> of<11:34.460> the<11:34.460> kind<11:34.460> you're<11:34.460> talking<11:34.460> about<11:38.280>
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<11:38.280>just<11:38.280> so<11:38.280> people<11:38.280> can<11:38.280> kind<11:38.280> of,<11:38.280> people<11:38.280> who<11:38.280> are<11:38.280> not<11:38.280> in<11:38.280> this<11:38.280> industry<11:38.280> can<11:38.280> visualize<11:38.280> what<11:38.280> kind<11:42.640>
11:42.640 --> 11:44.620
<11:42.640>of<11:42.640> data<11:42.640> are<11:42.640> we<11:42.640> talking<11:42.640> about<11:42.640> here<11:42.640> that<11:42.640> you<11:42.640> would<11:42.640> be<11:42.640> able<11:42.640> to<11:42.640> get.<11:44.620>
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<11:44.740>Probably<11:44.740> the<11:44.740> most<11:44.740> freely<11:44.740> available<11:44.740> source<11:44.740> of<11:44.740> relative<11:44.740> performance<11:44.740> of<11:44.740> book<11:44.740> sales<11:44.740> is<11:44.740> Amazon<11:52.840>
11:52.840 --> 11:59.420
<11:52.840>Rank.<11:52.840> I<11:52.840> mean,<11:52.840> it's<11:52.840> a<11:52.840> little<11:52.840> bit<11:52.840> of<11:52.840> a<11:52.840> block<11:52.840> box.<11:52.840> We<11:52.840> don't<11:52.840> know<11:52.840> what<11:52.840> they're<11:52.840> doing,<11:52.840> but<11:52.840> Amazon<11:52.840> ranks<11:59.420>
12:00.100 --> 12:05.460
<12:00.100>every<12:00.100> hardcover<12:00.100> book,<12:00.100> you<12:00.100> know,<12:00.100> every<12:00.100> print<12:00.100> book,<12:00.100> every<12:00.100> Kindle<12:00.100> book<12:00.100> and<12:00.100> every<12:00.100> audio<12:00.100> book<12:00.100> from<12:00.100> one<12:05.460>
12:05.460 --> 12:13.160
<12:05.460>to<12:05.460> a<12:05.460> million,<12:05.460> you<12:05.460> know,<12:05.460> whatever,<12:05.460> millions<12:05.460> across<12:05.460> each<12:05.460> format.<12:05.460> So<12:05.460> that<12:05.460> was,<12:05.460> that's<12:05.460> a<12:05.460> readily<12:13.160>
12:13.160 --> 12:18.640
<12:13.160>available<12:13.160> source.<12:13.160> And<12:13.160> then<12:13.160> I'm<12:13.160> interested<12:13.160> in<12:13.160> the<12:13.160> small<12:13.160> press<12:13.160> segment<12:13.160> of<12:13.160> that.<12:13.160> So<12:13.160> it<12:13.160> was,<12:18.640>
12:18.700 --> 12:24.520
<12:18.700>it<12:18.700> was<12:18.700> a<12:18.700> matter<12:18.700> of,<12:18.700> which<12:18.700> of<12:18.700> course<12:18.700> does<12:18.700> require<12:18.700> some<12:18.700> domain<12:18.700> knowledge,<12:18.700> small<12:18.700> presses,<12:18.700> who<12:18.700> am<12:18.700> I,<12:24.520>
12:24.520 --> 12:31.340
<12:24.520>talking<12:24.520> about?<12:24.520> Although,<12:24.520> frankly,<12:24.520> the<12:24.520> AI,<12:24.520> you<12:24.520> know,<12:24.520> quad<12:24.520> was<12:24.520> very<12:24.520> helpful<12:24.520> with<12:24.520> helping<12:24.520> me<12:31.340>
12:31.980 --> 12:36.880
<12:31.980>sort<12:31.980> through<12:31.980> that<12:31.980> because<12:31.980> I<12:31.980> would,<12:31.980> I<12:31.980> mean,<12:31.980> I<12:31.980> started<12:31.980> with<12:31.980> who<12:31.980> had<12:31.980> a<12:31.980> table<12:31.980> at<12:31.980> AWP<12:31.980> this<12:31.980> year.<12:36.880>
12:36.780 --> 12:41.220
<12:36.780>Oh,<12:36.780> interesting,<12:36.780> okay,<12:36.780> yeah,<12:36.780> great,<12:36.780> so<12:36.780> if<12:36.780> you<12:36.780> wanted<12:36.780> to,<12:36.780> you<12:36.780> know,<12:36.780> okay,<12:36.780> we're<12:36.780> not<12:36.780> talking<12:41.220>
12:41.220 --> 12:44.520
<12:41.220>about<12:41.220> HarperCollins<12:41.220> here,<12:41.220> because<12:41.220> HarperCollins<12:41.220> is<12:41.220> not<12:41.220> a<12:41.220> small<12:41.220> press,<12:41.220> we're<12:41.220> talking<12:41.220> about<12:44.520>
12:44.520 --> 12:48.720
<12:44.520>the<12:44.520> little<12:44.520> ones,<12:44.520> how<12:44.520> do<12:44.520> I<12:44.520> even<12:44.520> find<12:44.520> them,<12:44.520> and<12:44.520> then,<12:44.520> so,<12:44.520> that's<12:44.520> a<12:44.520> really<12:44.520> interesting,<12:48.720>
12:48.720 --> 12:52.420
<12:48.720>you<12:48.720> know,<12:48.720> insight<12:48.720> that<12:48.720> you<12:48.720> had,<12:48.720> I'd<12:48.720> say,<12:48.720> okay,<12:48.720> if<12:48.720> I<12:48.720> had<12:48.720> to<12:48.720> narrow<12:48.720> this<12:48.720> down<12:48.720> and<12:48.720> there's<12:48.720> not<12:52.420>
12:52.420 --> 12:55.640
<12:52.420>an<12:52.420> obvious<12:52.420> data<12:52.420> set,<12:52.420> well,<12:52.420> let's<12:52.420> start<12:52.420> here,<12:52.420> who<12:52.420> had<12:52.420> a<12:52.420> table<12:52.420> at<12:52.420> AWP?<12:55.640>
12:56.220 --> 13:01.520
<12:56.220>Yeah.<12:56.220> And,<12:56.220> you<12:56.220> know,<12:56.220> I've<12:56.220> enhanced<12:56.220> that<12:56.220> with,<12:56.220> there's<12:56.220> some<12:56.220> trade<12:56.220> organizations<12:56.220> that<12:56.220> seem<12:56.220> like<13:01.520>
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<13:01.520>a<13:01.520> right<13:01.520> fit.<13:01.520> There's,<13:01.520> there's<13:01.520> the<13:01.520> Brooklyn<13:01.520> Book<13:01.520> Festival,<13:01.520> you<13:01.520> know,<13:01.520> so<13:01.520> tabled<13:01.520> at<13:01.520> these<13:01.520> conferences<13:07.200>
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<13:07.200>that<13:07.200> have<13:07.200> the<13:07.200> small<13:07.200> press<13:07.200> vibe<13:07.200> that<13:07.200> I'm<13:07.200> looking<13:07.200> for.<13:07.200> And<13:07.200> so<13:07.200> as<13:07.200> a<13:07.200> result,<13:07.200> I<13:07.200> was<13:07.200> able<13:07.200> to<13:07.200> make<13:07.200> a<13:12.620>
13:12.620 --> 13:21.500
<00:13:12.620>dashboard<00:13:13.113> pretty<00:13:13.607> quickly<00:13:14.100> that<00:13:14.593> shows<00:13:15.087> here<00:13:15.580> is<00:13:16.073> what's<00:13:16.567> trending,<00:13:17.060> you<00:13:17.553> know,<00:13:18.047> here<00:13:18.540> are<00:13:19.033> the<00:13:19.527> titles<00:13:20.020> and<00:13:20.513> what<00:13:21.007> their<00:13:21.500>
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<13:21.500>rank<13:21.500> is<13:21.500> at<13:21.500> Amazon.<13:21.500> When<13:21.500> you<13:21.500> make<13:21.500> dashboards<13:21.500> within<13:21.500> organizations,<13:21.500> there<13:21.500> are<13:21.500> a<13:21.500> lot<13:21.500> of<13:21.500> stakeholders.<13:34.820>
13:22.720 --> 13:28.660
<13:22.720>Did<13:22.720> you<13:22.720> also<13:22.720> then<13:22.720> go<13:22.720> through<13:22.720> and<13:22.720> kind<13:22.720> of<13:22.720> do<13:22.720> some,<13:22.720> you<13:22.720> know,<13:22.720> manual<13:22.720> take<13:22.720> out,<13:22.720> add<13:22.720> in,<13:22.720> that<13:22.720> kind<13:22.720> of<13:22.720> stuff?<13:28.660>
13:36.000 --> 13:40.820
<13:36.000>You<13:36.000> know,<13:36.000> I've<13:36.000> done<13:36.000> this<13:36.000> for<13:36.000> many<13:36.000> companies<13:36.000> and<13:36.000> so<13:36.000> there's<13:36.000> a<13:36.000> lot,<13:36.000> a<13:36.000> lot<13:36.000> of<13:36.000> trade-offs.<13:40.820>
13:42.100 --> 13:48.200
<00:13:42.100>When<00:13:42.303> you<00:13:42.507> make<00:13:42.710> dashboards<00:13:42.913> within<00:13:43.117> organizations,<00:13:43.320> there<00:13:43.523> are<00:13:43.727> a<00:13:43.930> lot<00:13:44.133> of<00:13:44.337> stakeholders.<00:13:44.540> There<00:13:44.743> are<00:13:44.947> a<00:13:45.150> lot<00:13:45.353> of,<00:13:45.557> let's<00:13:45.760> get<00:13:45.963> this<00:13:46.167> done<00:13:46.370> quickly.<00:13:46.573> Let's<00:13:46.777> add<00:13:46.980> this.<00:13:47.183> There's<00:13:47.387> a<00:13:47.590> lot<00:13:47.793> of<00:13:47.997> exceptions.<00:13:48.200>
13:48.520 --> 13:58.720
<13:48.520>I<13:48.520> would<13:48.520> say<13:48.520> that<13:48.520> I'm<13:48.520> slightly<13:48.520> obsessed<13:48.520> with<13:48.520> elegance.<13:48.520> So<13:48.520> I<13:48.520> am,<13:48.520> so<13:48.520> I've<13:48.520> worked<13:48.520> the<13:48.520> rules<13:58.720>
13:58.720 --> 14:04.020
<13:58.720>and<13:58.720> continue<13:58.720> to<13:58.720> work<13:58.720> the<13:58.720> rules<13:58.720> actually<13:58.720> now<13:58.720> on<13:58.720> what<13:58.720> the<13:58.720> selection<13:58.720> criteria<13:58.720> is.<14:04.020>
13:53.540 --> 14:15.480
<13:53.540>Okay,<13:53.540> oh,<13:53.540> I<13:53.540> like<13:53.540> that,<13:53.540> so<13:53.540> in<13:53.540> other<13:53.540> words,<13:53.540> you're<13:53.540> thinking<13:53.540> of<13:53.540> it<13:53.540> as<13:53.540> I<13:53.540> got<13:53.540> to<13:53.540> stick<13:53.540> to<13:53.540> describing<13:53.540> criteria<13:53.540> for<13:53.540> what's<13:53.540> in<13:53.540> and<13:53.540> what's<13:53.540> out,<13:53.540> rather<13:53.540> than<13:53.540> manually<13:53.540> going<13:53.540> through<13:53.540> the<13:53.540> list<13:53.540> and<13:53.540> saying<13:53.540> in,<13:53.540> out,<13:53.540> in,<13:53.540> out,<13:53.540> something<13:53.540> like<13:53.540> that.<14:15.480>
14:15.760 --> 14:21.140
<14:15.760>Absolutely.<14:15.760> No,<14:15.760> no,<14:15.760> no.<14:15.760> I<14:15.760> don't<14:15.760> want<14:15.760> to<14:15.760> do<14:15.760> that<14:15.760> at<14:15.760> all.<14:15.760> I<14:15.760> mean,<14:15.760> and<14:15.760> I<14:15.760> mean,<14:15.760> there<14:15.760> is,<14:21.140>
14:21.240 --> 14:27.280
<14:21.240>it<14:21.240> is<14:21.240> ultimately<14:21.240> an<14:21.240> editorial<14:21.240> data<14:21.240> product,<14:21.240> I<14:21.240> would<14:21.240> say.<14:21.240> So<14:21.240> at<14:21.240> the<14:21.240> end,<14:21.240> I<14:21.240> will<14:21.240> make<14:21.240> some<14:21.240> calls,<14:27.280>
14:27.440 --> 14:33.760
<14:27.440>but<14:27.440> also<14:27.440> once<14:27.440> I<14:27.440> make<14:27.440> some<14:27.440> calls,<14:27.440> it<14:27.440> kind<14:27.440> of<14:27.440> understands<14:27.440> the<14:27.440> calls<14:27.440> I'm<14:27.440> making<14:27.440> and<14:27.440> is<14:27.440> better<14:33.760>
14:33.760 --> 14:37.420
<14:33.760>going,<14:33.760> I<14:33.760> think<14:33.760> the<14:33.760> answer<14:33.760> is<14:33.760> this.<14:33.760> And<14:33.760> I<14:33.760> go,<14:33.760> yeah,<14:33.760> that's<14:33.760> the<14:33.760> answer<14:33.760> for<14:33.760> that.<14:37.420>
14:36.860 --> 14:52.400
<14:36.860>So,<14:36.860> through<14:36.860> working<14:36.860> with<14:36.860> that,<14:36.860> you<14:36.860> basically<14:36.860> pulled<14:36.860> together,<14:36.860> you<14:36.860> know,<14:36.860> various<14:36.860> data<14:36.860> sets<14:36.860> that<14:36.860> exist<14:36.860> out<14:36.860> there<14:36.860> in<14:36.860> the<14:36.860> world,<14:36.860> like<14:36.860> Amazon<14:36.860> Rank,<14:36.860> as<14:36.860> you<14:36.860> mentioned,<14:36.860> you<14:36.860> created<14:36.860> this<14:36.860> sort<14:36.860> of<14:36.860> decision<14:36.860> tree<14:36.860> of,<14:36.860> you<14:36.860> know,<14:36.860> criteria<14:36.860> for<14:36.860> what<14:36.860> is<14:36.860> included<14:36.860> in<14:36.860> my<14:36.860> data<14:36.860> set<14:36.860> and<14:36.860> what<14:36.860> is<14:36.860> excluded<14:36.860> in<14:36.860> my<14:36.860> data<14:36.860> set.<14:52.400>
14:52.400 --> 15:04.900
<14:52.400>In<14:52.400> terms<14:52.400> of<14:52.400> which<14:52.400> publishers,<14:52.400> and<14:52.400> presumably<14:52.400> then,<14:52.400> you<14:52.400> know,<14:52.400> you<14:52.400> have<14:52.400> information<14:52.400> about<14:52.400> the<14:52.400> individual<14:52.400> books<14:52.400> that<14:52.400> they've<14:52.400> published<14:52.400> coming<14:52.400> in,<14:52.400> that<14:52.400> kind<14:52.400> of<14:52.400> stuff,<14:52.400> and<14:52.400> then<14:52.400> what's<14:52.400> an<14:52.400> example<14:52.400> of<14:52.400> an<14:52.400> end<14:52.400> product,<14:52.400> like<14:52.400> one<14:52.400> of<14:52.400> the<14:52.400> dashboards<14:52.400> that<14:52.400> someone<14:52.400> could<14:52.400> use<14:52.400> and<14:52.400> look<14:52.400> at<14:52.400> in<14:52.400> this<14:52.400> site?<15:04.900>
15:06.020 --> 15:11.400
<15:06.020>Yeah.<15:06.020> I<15:06.020> mean,<15:06.020> if<15:06.020> you<15:06.020> show<15:06.020> up<15:06.020> there,<15:06.020> you<15:06.020> know,<15:06.020> it<15:06.020> refreshes<15:06.020> every<15:06.020> night<15:06.020> and<15:06.020> you<15:06.020> can<15:06.020> see<15:06.020> the<15:11.400>
15:11.400 --> 15:18.440
<15:11.400>a<15:11.400> thousand<15:11.400> or<15:11.400> so<15:11.400> small<15:11.400> press<15:11.400> books<15:11.400> that<15:11.400> are<15:11.400> in<15:11.400> the<15:11.400> top<15:11.400> 50,000<15:11.400> at<15:11.400> Amazon.<15:11.400> You<15:11.400> can<15:11.400> see<15:11.400> the<15:18.440>
15:18.440 --> 15:27.040
<15:18.440>50<15:18.440> top<15:18.440> movers,<15:18.440> which<15:18.440> is<15:18.440> the<15:18.440> top<15:18.440> small<15:18.440> press<15:18.440> books<15:18.440> that<15:18.440> have<15:18.440> had<15:18.440> the<15:18.440> highest<15:18.440> rank<15:18.440> shift<15:27.040>
15:27.040 --> 15:32.920
<15:27.040>with<15:27.040> an<15:27.040> end<15:27.040> point<15:27.040> in<15:27.040> the<15:27.040> top<15:27.040> 25,000.<15:27.040> So,<15:27.040> so<15:27.040> yeah.<15:32.920>
15:32.540 --> 15:37.940
<15:32.540>So<15:32.540> that<15:32.540> would<15:32.540> show<15:32.540> you<15:32.540> if<15:32.540> a<15:32.540> book<15:32.540> was<15:32.540> suddenly<15:32.540> kind<15:32.540> of<15:32.540> going<15:32.540> viral<15:32.540> or<15:32.540> something,<15:32.540> it<15:32.540> was<15:32.540> taking<15:32.540> off<15:32.540> and,<15:32.540> right.<15:37.940>
15:36.780 --> 15:43.560
<15:36.780>Then<15:36.780> I'll<15:36.780> also<15:36.780> let<15:36.780> you<15:36.780> go<15:36.780> to<15:36.780> the<15:36.780> recent<15:36.780> releases.<15:36.780> There's<15:36.780> 132<15:36.780> small<15:36.780> press<15:36.780> books<15:36.780> that<15:36.780> have<15:36.780> been<15:43.560>
15:43.560 --> 15:49.080
<15:43.560>released<15:43.560> in<15:43.560> the<15:43.560> last<15:43.560> six<15:43.560> months<15:43.560> that<15:43.560> are<15:43.560> in<15:43.560> the<15:43.560> top<15:43.560> 50,000.<15:43.560> And<15:43.560> then<15:43.560> there's<15:43.560> a<15:43.560> sustained<15:43.560> presence.<15:49.080>
15:49.500 --> 15:54.520
<15:49.500>So<15:49.500> books<15:49.500> that<15:49.500> have<15:49.500> been<15:49.500> in<15:49.500> there<15:49.500> at<15:49.500> least<15:49.500> seven<15:49.500> days<15:49.500> in<15:49.500> the<15:49.500> last<15:49.500> 28<15:49.500> days.<15:49.500> And<15:49.500> then<15:49.500> your<15:49.500> standard<15:54.520>
15:54.520 --> 16:00.980
<15:54.520>filters<15:54.520> with<15:54.520> hardcover<15:54.520> paperback.<15:54.520> And<15:54.520> then<15:54.520> again,<15:54.520> elegance<15:54.520> is<15:54.520> that<15:54.520> fiction,<15:54.520> nonfiction<16:00.980>
16:00.980 --> 16:09.980
<00:16:00.980>is<00:16:03.230> where<00:16:05.480> I've<00:16:07.730> started.<00:16:09.980>
16:02.380 --> 16:05.580
<16:02.380>Okay,<16:02.380> so<16:02.380> not<16:02.380> books<16:02.380> of<16:02.380> poetry,<16:02.380> not<16:02.380> cookbooks,<16:02.380> etc.<16:05.580>
16:10.080 --> 16:21.060
<00:16:10.080>Well,<00:16:10.925> actually,<00:16:11.769> I,<00:16:12.614> I<00:16:13.458> stand<00:16:14.303> corrected.<00:16:15.148> I<00:16:15.992> actually<00:16:16.837> have<00:16:17.682> fiction,<00:16:18.526> nonfiction<00:16:19.371> and<00:16:20.215> poetry.<00:16:21.060>
16:11.240 --> 16:15.700
<16:11.240>And<16:11.240> poetry,<16:11.240> do<16:11.240> have<16:11.240> poetry<16:11.240> in<16:11.240> there,<16:11.240> good<16:11.240> for<16:11.240> you.<16:11.240> I<16:11.240> don't<16:11.240> think<16:11.240> poetry<16:11.240> gets<16:11.240> enough<16:11.240> credit<16:11.240> in<16:11.240> the<16:11.240> world.<16:15.700>
16:21.060 --> 16:28.360
<00:16:21.060>It<00:16:21.312> was<00:16:21.563> kind<00:16:21.815> of<00:16:22.067> like<00:16:22.319> I<00:16:22.570> said,<00:16:22.822> from<00:16:23.074> these<00:16:23.326> conferences<00:16:23.577> that<00:16:23.829> I'm<00:16:24.081> interested<00:16:24.332> in,<00:16:24.584> that's<00:16:24.836> the<00:16:25.088> focus,<00:16:25.339> right?<00:16:25.591> There's<00:16:25.843> not<00:16:26.094> a<00:16:26.346> lot<00:16:26.598> of<00:16:26.850> practical<00:16:27.101> nonfiction<00:16:27.353> there.<00:16:27.605> There's<00:16:27.857> much<00:16:28.108> more,<00:16:28.360>
16:29.040 --> 16:35.980
<00:16:29.040>what<00:16:29.734> I<00:16:30.428> would<00:16:31.122> say,<00:16:31.816> intellectual<00:16:32.510> nonfiction<00:16:33.204> or<00:16:33.898> memoir<00:16:34.592> type<00:16:35.286> stuff.<00:16:35.980>
16:36.200 --> 16:40.100
<16:36.200>I'm<16:36.200> trying<16:36.200> to<16:36.200> catch<16:36.200> all<16:36.200> that<16:36.200> from<16:36.200> these<16:36.200> presses.<16:40.100>
16:35.480 --> 16:46.300
<16:35.480>Yeah,<16:35.480> that<16:35.480> makes<16:35.480> sense.<16:35.480> Do<16:35.480> you<16:35.480> also<16:35.480> distinguish<16:35.480> between,<16:35.480> say,<16:35.480> novels<16:35.480> and<16:35.480> novellas<16:35.480> and<16:35.480> short<16:35.480> story<16:35.480> collections<16:35.480> and<16:35.480> things<16:35.480> like<16:35.480> that?<16:46.300>
16:45.980 --> 16:47.240
<16:45.980>Not<16:45.980> at<16:45.980> this<16:45.980> time.<16:47.240>
16:47.140 --> 16:57.700
<16:47.140>Okay,<16:47.140> but<16:47.140> that<16:47.140> would<16:47.140> be<16:47.140> an<16:47.140> interesting,<16:47.140> so<16:47.140> that<16:47.140> would<16:47.140> be<16:47.140> a<16:47.140> criteria<16:47.140> that<16:47.140> you<16:47.140> could<16:47.140> theoretically,<16:47.140> in<16:47.140> the<16:47.140> future,<16:47.140> if<16:47.140> someone<16:47.140> asked<16:47.140> you<16:47.140> a<16:47.140> question<16:47.140> like<16:47.140> that,<16:47.140> hey,<16:47.140> I<16:47.140> just<16:47.140> want<16:47.140> to<16:47.140> see<16:47.140> novellas,<16:47.140> or<16:47.140> whatever,<16:47.140> you<16:47.140> could<16:47.140> say,<16:47.140> oh,<16:47.140> okay,<16:47.140> I<16:47.140> don't<16:47.140> have<16:47.140> that<16:47.140> now.<16:57.700>
16:57.980 --> 17:09.300
<16:57.980>Let<16:57.980> me<16:57.980> go<16:57.980> through<16:57.980> the<16:57.980> process<16:57.980> of<16:57.980> thinking<16:57.980> about<16:57.980> where<16:57.980> would<16:57.980> I<16:57.980> get<16:57.980> that<16:57.980> data,<16:57.980> or,<16:57.980> you<16:57.980> know,<16:57.980> how<16:57.980> could<16:57.980> I<16:57.980> somehow,<16:57.980> you<16:57.980> know,<16:57.980> intuit<16:57.980> that<16:57.980> data<16:57.980> based<16:57.980> on<16:57.980> data<16:57.980> that<16:57.980> I<16:57.980> already<16:57.980> have<16:57.980> about<16:57.980> these<16:57.980> books,<16:57.980> etc.,<16:57.980> and<16:57.980> add<16:57.980> that<16:57.980> as<16:57.980> a<16:57.980> feature,<16:57.980> something<16:57.980> like<16:57.980> that.<17:09.300>
17:09.340 --> 17:13.590
<17:09.340>Well,<17:09.340> interesting.<17:09.340> I<17:09.340> already<17:09.340> have<17:09.340> it.<17:09.340> I<17:09.340> mean,<17:09.340> there's<17:09.340> a<17:09.340> difference<17:09.340> between<17:09.340> the,<17:13.590>
17:14.480 --> 17:19.390
<17:14.480>and<17:14.480> I'll<17:14.480> share<17:14.480> this,<17:14.480> which<17:14.480> was<17:14.480> so<17:14.480> fascinating<17:14.480> and<17:14.480> maybe<17:14.480> encouraging<17:14.480> to<17:14.480> people<17:14.480> that<17:19.390>
17:19.390 --> 17:24.770
<17:19.390>maybe<17:19.390> have<17:19.390> an<17:19.390> idea<17:19.390> or<17:19.390> a<17:19.390> way<17:19.390> they<17:19.390> think<17:19.390> about<17:19.390> things,<17:19.390> but<17:19.390> are<17:19.390> afraid<17:19.390> they<17:19.390> have<17:19.390> to<17:19.390> learn<17:24.770>
17:24.770 --> 17:31.710
<17:24.770>something,<17:24.770> is<17:24.770> that<17:24.770> you<17:24.770> can<17:24.770> actually<17:24.770> propose<17:24.770> ways<17:24.770> that<17:24.770> you<17:24.770> think<17:24.770> about<17:24.770> something<17:24.770> and<17:31.710>
17:32.790 --> 17:40.970
<17:32.790>Claude<17:32.790> will<17:32.790> follow<17:32.790> them.<17:32.790> So<17:32.790> I<17:32.790> use<17:32.790> this<17:32.790> metaphor<17:32.790> where<17:32.790> I<17:32.790> talk<17:32.790> about<17:32.790> the<17:32.790> ocean<17:32.790> and<17:32.790> the<17:32.790> lenses.<17:40.970>
17:42.090 --> 17:48.850
<17:42.090>So<17:42.090> when<17:42.090> we<17:42.090> talk<17:42.090> about<17:42.090> Amazon<17:42.090> rank<17:42.090> or<17:42.090> we<17:42.090> talk<17:42.090> about<17:42.090> forthcoming<17:42.090> books,<17:42.090> I'm<17:42.090> trying<17:42.090> to<17:42.090> capture<17:48.850>
17:48.850 --> 17:56.590
<17:48.850>the<17:48.850> ocean.<17:48.850> And<17:48.850> I<17:48.850> want<17:48.850> to<17:48.850> make<17:48.850> sure<17:48.850> that<17:48.850> I<17:48.850> have<17:48.850> all<17:48.850> the<17:48.850> data<17:48.850> in<17:48.850> the<17:48.850> ocean,<17:48.850> clean,<17:48.850> ready<17:48.850> to<17:48.850> go.<17:56.590>
17:56.610 --> 18:03.570
<00:17:56.610>And<00:17:56.926> then<00:17:57.243> we're<00:17:57.559> going<00:17:57.875> to<00:17:58.192> apply<00:17:58.508> lenses<00:17:58.825> to<00:17:59.141> it.<00:17:59.457> So<00:17:59.774> the<00:18:00.090> way<00:18:00.406> this<00:18:00.723> plays<00:18:01.039> out<00:18:01.355> is<00:18:01.672> I<00:18:01.988> have<00:18:02.305> the<00:18:02.621> novel<00:18:02.937> /<00:18:03.254> novella<00:18:03.570>
18:03.570 --> 18:10.370
<18:03.570>stuff<18:03.570> in<18:03.570> the<18:03.570> ocean,<18:03.570> but<18:03.570> I<18:03.570> haven't<18:03.570> surfaced<18:03.570> it<18:03.570> because<18:03.570> I<18:03.570> want<18:03.570> the<18:03.570> end<18:03.570> product<18:03.570> to<18:03.570> be<18:03.570> as<18:03.570> simple<18:10.370>
18:10.370 --> 18:18.510
<18:10.370>as<18:10.370> possible,<18:10.370> as<18:10.370> usable<18:10.370> as<18:10.370> possible.<18:10.370> I<18:10.370> want<18:10.370> to<18:10.370> engage<18:10.370> with<18:10.370> the<18:10.370> community<18:10.370> and<18:10.370> see<18:10.370> what's<18:10.370> really,<18:18.510>
18:18.850 --> 18:23.950
<18:18.850>what<18:18.850> people<18:18.850> want<18:18.850> before<18:18.850> I<18:18.850> add<18:18.850> any<18:18.850> features.<18:18.850> I<18:18.850> would<18:18.850> have<18:18.850> to<18:18.850> say<18:18.850> that<18:18.850> the<18:18.850> thing<18:18.850> that<18:18.850> I<18:18.850> really<18:23.950>
18:23.950 --> 18:29.170
<00:18:23.950>like<00:18:24.276> about<00:18:24.602> it<00:18:24.929> is,<00:18:25.255> and<00:18:25.581> maybe<00:18:25.908> this<00:18:26.234> is,<00:18:26.560> you<00:18:26.886> know,<00:18:27.213> I<00:18:27.539> have<00:18:27.865> three<00:18:28.191> principles<00:18:28.518> around<00:18:28.844> developing<00:18:29.170>
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<00:18:29.170>this<00:18:30.138> product<00:18:31.107> is<00:18:32.075> I<00:18:33.043> want<00:18:34.012> it<00:18:34.980> to<00:18:35.948> be<00:18:36.917> slow,<00:18:37.885> thoughtful,<00:18:38.853> and<00:18:39.822> clear.<00:18:40.790>
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<18:35.760>Slow,<18:35.760> thoughtful<18:35.760> and<18:35.760> clear.<18:37.640>
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<00:18:40.790>Yeah.<00:18:41.065> Now<00:18:41.341> slow<00:18:41.616> just<00:18:41.892> means,<00:18:42.167> I'm<00:18:42.442> only<00:18:42.718> writing<00:18:42.993> an<00:18:43.268> update<00:18:43.544> once<00:18:43.819> a<00:18:44.095> month<00:18:44.370> via<00:18:44.645> my<00:18:44.921> sub<00:18:45.196> stack<00:18:45.472> about<00:18:45.747> what's<00:18:46.022> changed<00:18:46.298> and<00:18:46.573> what<00:18:46.848> I'm<00:18:47.124> seeing<00:18:47.399> in<00:18:47.675> the<00:18:47.950>
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<18:47.950>dashboard<18:47.950> in<18:47.950> the<18:47.950> meantime,<18:47.950> but<18:47.950> that's<18:47.950> to<18:47.950> keep<18:47.950> from<18:47.950> any<18:47.950> overdevelopment,<18:47.950> any<18:47.950> hasty<18:47.950> decisions<18:47.950> being<18:55.830>
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<18:55.830>made,<18:55.830> things<18:55.830> like<18:55.830> that.<18:55.830> And<18:55.830> so<18:55.830> I<18:55.830> look<18:55.830> at<18:55.830> all<18:55.830> the<18:55.830> feedback,<18:55.830> I<18:55.830> have<18:55.830> meetings<18:55.830> with<18:55.830> people,<18:55.830> and<18:55.830> then<19:02.970>
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<00:19:03.590>it's<00:19:04.070> kind<00:19:04.550> of<00:19:05.030> a,<00:19:05.510> you<00:19:05.990> know,<00:19:06.470> a<00:19:06.950> month-long<00:19:07.430> kind<00:19:07.910> of<00:19:08.390> big<00:19:08.870> change<00:19:09.350> cycle.<00:19:09.830> And<00:19:10.310> that<00:19:10.790> goes<00:19:11.270> with<00:19:11.750> the<00:19:12.230> thoughtfulness,<00:19:12.710>
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<19:13.480>in<19:13.480> my<19:13.480> next<19:13.480> update,<19:13.480> I'm<19:13.480> going<19:13.480> to<19:13.480> say,<19:13.480> here's<19:13.480> some<19:13.480> decisions<19:13.480> I've<19:13.480> made<19:13.480> about<19:13.480> what<19:13.480> is<19:13.480> in<19:13.480> and<19:13.480> what<19:13.480> is<19:21.490>
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<19:21.490>out.<19:21.490> Because<19:21.490> small<19:21.490> press,<19:21.490> what<19:21.490> is<19:21.490> that?<19:21.490> That's<19:21.490> the<19:21.490> biggest<19:21.490> question<19:21.490> I<19:21.490> get.<19:21.490> I<19:21.490> think<19:21.490> it's<19:21.490> kind<19:21.490> of<19:28.250>
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<19:28.250>intuitive,<19:28.250> but<19:28.250> I'm<19:28.250> going<19:28.250> to<19:28.250> say,<19:28.250> here's<19:28.250> what<19:28.250> I<19:28.250> mean<19:28.250> by<19:28.250> it,<19:28.250> you<19:28.250> know,<19:28.250> so<19:28.250> there's<19:28.250> that.<19:28.250> And<19:28.250> then<19:42.230>
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<19:42.790>boundaries<19:42.790> are<19:42.790> not<19:42.790> going<19:42.790> to<19:42.790> be<19:42.790> crystal<19:42.790> clear,<19:42.790> because<19:42.790> that<19:42.790> is<19:42.790> impossible<19:46.790>
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<19:47.630>for<19:47.630> fuzzy<19:47.630> things<19:47.630> like<19:47.630> this,<19:47.630> but<19:47.630> at<19:47.630> least<19:47.630> my<19:47.630> reasoning<19:47.630> will<19:47.630> be<19:47.630> clear.<19:51.710>
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<19:47.820>I<19:47.820> love<19:47.820> that.<19:47.820> That<19:47.820> is,<19:47.820> well,<19:47.820> clear<19:47.820> is<19:47.820> one<19:47.820> of<19:47.820> those<19:47.820> words<19:47.820> that<19:47.820> I<19:47.820> think<19:47.820> also<19:47.820> applies,<19:47.820> as<19:47.820> you<19:47.820> just<19:47.820> sort<19:47.820> of<19:47.820> said,<19:47.820> to<19:47.820> the<19:47.820> simplicity<19:47.820> of<19:47.820> the<19:47.820> end<19:47.820> product.<20:00.200>
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<00:20:00.200>You<00:20:00.450> want<00:20:00.700> it<00:20:00.950> to<00:20:01.201> be<00:20:01.451> clear<00:20:01.701> to<00:20:01.951> people<00:20:02.201> what<00:20:02.451> is<00:20:02.701> going<00:20:02.952> on,<00:20:03.202> right?<00:20:03.452> You<00:20:03.702> want<00:20:03.952> the<00:20:04.202> thing<00:20:04.452> to<00:20:04.703> not<00:20:04.953> be<00:20:05.203> this<00:20:05.453> big,<00:20:05.703> complex,<00:20:05.953> mysterious<00:20:06.203> ...<00:20:06.454> you<00:20:06.704> know,<00:20:06.954> have<00:20:07.204> you<00:20:07.454> ever<00:20:07.704> opened<00:20:07.954> one<00:20:08.205> of<00:20:08.455> those,<00:20:08.705> you<00:20:08.955> know,<00:20:09.205> kind<00:20:09.455> of<00:20:09.705> apps,<00:20:09.955> you<00:20:10.206> can<00:20:10.456> picture<00:20:10.706> these<00:20:10.956> apps<00:20:11.206> from<00:20:11.456> the<00:20:11.706> 1980s<00:20:11.957> that<00:20:12.207> have<00:20:12.457> like<00:20:12.707> 800<00:20:12.957> screens<00:20:13.207> and<00:20:13.457> 19<00:20:13.708> different<00:20:13.958> menus<00:20:14.208> and,<00:20:14.458> you<00:20:14.708> know,<00:20:14.958> all<00:20:15.208> that<00:20:15.459> kind<00:20:15.709> of<00:20:15.959> stuff,<00:20:16.209> and<00:20:16.459> that's<00:20:16.709> the<00:20:16.959> opposite<00:20:17.210> of<00:20:17.460> clear,<00:20:17.710> right?<00:20:17.960>
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<20:17.960>That's<20:17.960> like,<20:17.960> well,<20:17.960> where<20:17.960> would<20:17.960> I<20:17.960> even<20:17.960> go<20:17.960> to<20:17.960> do<20:17.960> anything?<20:17.960> And,<20:17.960> you<20:17.960> know,<20:17.960> that's<20:17.960> bad<20:17.960> software<20:17.960> is<20:17.960> what<20:17.960> that<20:17.960> is.<20:17.960> And<20:17.960> so<20:17.960> I<20:17.960> think<20:17.960> it's<20:17.960> a<20:17.960> very<20:17.960> good<20:17.960> heuristic<20:17.960> for<20:17.960> you<20:17.960> to<20:17.960> just<20:17.960> say,<20:17.960> no,<20:17.960> I<20:17.960> want<20:17.960> it<20:17.960> to<20:17.960> be<20:17.960> simple,<20:17.960> clear<20:17.960> software.<20:29.600>
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<20:29.710>Yeah,<20:29.710> exactly.<20:31.470>
20:32.080 --> 20:45.920
<20:32.080>And<20:32.080> I<20:32.080> love<20:32.080> how<20:32.080> you<20:32.080> that,<20:32.080> you<20:32.080> know,<20:32.080> it's<20:32.080> interesting.<20:32.080> I<20:32.080> can<20:32.080> imagine<20:32.080> one<20:32.080> of<20:32.080> the<20:32.080> failure<20:32.080> modes<20:32.080> to<20:32.080> a<20:32.080> certain<20:32.080> degree<20:32.080> of<20:32.080> this<20:32.080> new<20:32.080> ability<20:32.080> that<20:32.080> we<20:32.080> have<20:32.080> to<20:32.080> make<20:32.080> software<20:32.080> with<20:32.080> the<20:32.080> help<20:32.080> of<20:32.080> AI<20:32.080> is<20:32.080> that<20:32.080> it's<20:32.080> really<20:32.080> easy<20:32.080> to<20:32.080> make<20:32.080> new<20:32.080> stuff.<20:45.920>
20:45.920 --> 20:55.040
<20:45.920>And<20:45.920> so<20:45.920> you<20:45.920> can<20:45.920> imagine<20:45.920> someone,<20:45.920> some<20:45.920> rando<20:45.920> like<20:45.920> me,<20:45.920> coming<20:45.920> to<20:45.920> you,<20:45.920> Jim,<20:45.920> and<20:45.920> saying,<20:45.920> like,<20:45.920> hey,<20:45.920> why<20:45.920> don't<20:45.920> you<20:45.920> have,<20:45.920> you<20:45.920> know,<20:45.920> a<20:45.920> drop<20:45.920> list<20:45.920> where<20:45.920> I<20:45.920> can<20:45.920> choose<20:45.920> whether<20:45.920> it's,<20:45.920> you<20:45.920> know,<20:45.920> short<20:45.920> story<20:45.920> collection<20:45.920> or<20:45.920> novella<20:45.920> or<20:45.920> whatever.<20:55.040>
20:55.740 --> 21:10.000
<20:55.740>And<20:55.740> you<20:55.740> could,<20:55.740> in<20:55.740> theory,<20:55.740> just<20:55.740> hear<20:55.740> my<20:55.740> request<20:55.740> and<20:55.740> go,<20:55.740> oh,<20:55.740> that<20:55.740> would<20:55.740> only<20:55.740> take<20:55.740> me<20:55.740> 20<20:55.740> minutes,<20:55.740> jump<20:55.740> in,<20:55.740> build<20:55.740> it,<20:55.740> right?<20:55.740> And<20:55.740> now<20:55.740> you've<20:55.740> sort<20:55.740> of<20:55.740> over<20:55.740> rotated<20:55.740> on<20:55.740> one<20:55.740> person's<20:55.740> idea<20:55.740> of<20:55.740> what<20:55.740> the<20:55.740> software<20:55.740> should<20:55.740> do,<20:55.740> potentially<20:55.740> to<20:55.740> the<20:55.740> detriment<20:55.740> of<20:55.740> everybody<20:55.740> else,<20:55.740> because<20:55.740> they<20:55.740> didn't<20:55.740> need<20:55.740> that.<21:10.000>
21:10.000 --> 21:12.840
<21:10.000>And<21:10.000> now<21:10.000> the<21:10.000> UI<21:10.000> is<21:10.000> a<21:10.000> little<21:10.000> bit<21:10.000> more<21:10.000> complicated<21:10.000> than<21:10.000> it<21:10.000> should<21:10.000> have<21:10.000> been.<21:12.840>
21:13.650 --> 21:22.170
<21:13.650>And<21:13.650> I<21:13.650> actually<21:13.650> think<21:13.650> that<21:13.650> business<21:13.650> software<21:13.650> development<21:13.650> often<21:13.650> works<21:13.650> like<21:13.650> that.<21:13.650> And<21:13.650> as<21:13.650> result,<21:22.170>
21:22.230 --> 21:31.230
<21:22.230>things<21:22.230> get<21:22.230> very<21:22.230> busy<21:22.230> very<21:22.230> quickly.<21:22.230> So<21:22.230> given<21:22.230> that<21:22.230> I'm<21:22.230> not<21:22.230> really<21:22.230> working<21:22.230> against<21:22.230> any<21:22.230> kind<21:22.230> of<21:31.230>
21:31.230 --> 21:36.970
<21:31.230>economic<21:31.230> timeline<21:31.230> or<21:31.230> anything<21:31.230> like<21:31.230> this,<21:31.230> and<21:31.230> people,<21:31.230> you<21:31.230> know,<21:31.230> the<21:31.230> feedback<21:31.230> that<21:31.230> I<21:31.230> get<21:31.230> is<21:31.230> like,<21:36.970>
21:37.610 --> 21:44.490
<21:37.610>"oh<21:37.610> my<21:37.610> gosh,<21:37.610> thank<21:37.610> you<21:37.610> for<21:37.610> making<21:37.610> this!"<21:37.610> from<21:37.610> small<21:37.610> presses<21:37.610> is<21:37.610> that<21:37.610> that<21:37.610> I<21:37.610> want<21:37.610> to<21:37.610> almost<21:37.610> use<21:37.610> that<21:44.490>
21:44.490 --> 21:52.770
<21:44.490>lack<21:44.490> of<21:44.490> urgency<21:44.490> as<21:44.490> a<21:44.490> resource<21:44.490> to<21:44.490> develop<21:44.490> slowly.<21:44.490> Because<21:44.490> yes,<21:44.490> that<21:44.490> is<21:44.490> like,<21:44.490> I<21:44.490> definitely<21:44.490> have<21:44.490> that<21:52.770>
21:52.770 --> 21:58.310
<21:52.770>feeling.<21:52.770> And<21:52.770> I<21:52.770> definitely<21:52.770> have<21:52.770> friends<21:52.770> who<21:52.770> I've<21:52.770> seen<21:52.770> who<21:52.770> have<21:52.770> had<21:52.770> this<21:52.770> pill<21:52.770> that<21:52.770> are<21:52.770> building<21:58.310>
21:58.310 --> 22:05.950
<21:58.310>so<21:58.310> many<21:58.310> things.<21:58.310> But<21:58.310> I<21:58.310> just<21:58.310> have<21:58.310> a,<21:58.310> I<21:58.310> have<21:58.310> a<21:58.310> dis,<21:58.310> I<21:58.310> don't<21:58.310> know<21:58.310> if<21:58.310> it's,<21:58.310> I'd<21:58.310> be<21:58.310> curious,<22:05.950>
22:06.310 --> 22:11.920
<22:06.310>I'm<22:06.310> not<22:06.310> sure<22:06.310> if<22:06.310> I'm<22:06.310> dispositionally<22:06.310> like<22:06.310> this<22:06.310> and<22:06.310> always<22:06.310> have<22:06.310> been,<22:06.310> or<22:06.310> if<22:06.310> this<22:06.310> is<22:06.310> because<22:06.310> I'm<22:11.920>
22:13.370 --> 22:19.990
<22:13.370>defrosting,<22:13.370> that<22:13.370> I,<22:13.370> that<22:13.370> it's<22:13.370> my<22:13.370> urge<22:13.370> to<22:13.370> go,<22:13.370> gosh,<22:13.370> I'd<22:13.370> like<22:13.370> to<22:13.370> run<22:13.370> a<22:13.370> really<22:13.370> kind<22:13.370> of<22:13.370> purposeful,<22:19.990>
22:20.770 --> 22:24.390
<22:20.770>but<22:20.770> kind<22:20.770> of<22:20.770> easy<22:20.770> development<22:20.770> cycle<22:20.770> with<22:20.770> these<22:20.770> new<22:20.770> tools.<22:24.390>
22:24.040 --> 22:25.940
<22:24.040>You<22:24.040> know,<22:24.040> having<22:24.040> spent.<22:25.940>
22:25.940 --> 22:40.860
<22:25.940>So<22:25.940> myself<22:25.940> having<22:25.940> spent<22:25.940> time<22:25.940> inside<22:25.940> of<22:25.940> software<22:25.940> companies,<22:25.940> tech<22:25.940> companies<22:25.940> who<22:25.940> are<22:25.940> building,<22:25.940> you<22:25.940> know,<22:25.940> these<22:25.940> business<22:25.940> enterprise,<22:25.940> business<22:25.940> products<22:25.940> and<22:25.940> so<22:25.940> forth,<22:25.940> you're<22:25.940> spot<22:25.940> on<22:25.940> like<22:25.940> that<22:25.940> is<22:25.940> the<22:25.940> incentives<22:25.940> there<22:25.940> are<22:25.940> very<22:25.940> much<22:25.940> for<22:25.940> build<22:25.940> as<22:25.940> much<22:25.940> as<22:25.940> you<22:25.940> can<22:25.940> as<22:25.940> fast<22:25.940> as<22:25.940> you<22:25.940> can.<22:40.860>
22:39.990 --> 22:40.690
<22:39.990>Yes.<22:40.690>
22:41.040 --> 22:46.960
<22:41.040>And<22:41.040> some<22:41.040> of<22:41.040> that<22:41.040> is<22:41.040> just<22:41.040> an<22:41.040> economic<22:41.040> incentive<22:41.040> of,<22:41.040> well,<22:41.040> we<22:41.040> got<22:41.040> this<22:41.040> big<22:41.040> customer<22:41.040> over<22:41.040> here<22:41.040> who's<22:41.040> willing<22:41.040> to<22:41.040> pay<22:41.040> us<22:41.040> a<22:41.040> lot<22:41.040> of<22:41.040> money<22:41.040> if<22:41.040> you<22:41.040> build<22:41.040> this<22:41.040> feature.<22:46.960>
22:46.960 --> 22:58.000
<22:46.960>And,<22:46.960> you<22:46.960> know,<22:46.960> you<22:46.960> can<22:46.960> kind<22:46.960> of<22:46.960> ask<22:46.960> yourself,<22:46.960> like,<22:46.960> is<22:46.960> that<22:46.960> really<22:46.960> the<22:46.960> purpose<22:46.960> of<22:46.960> this<22:46.960> software?<22:46.960> Does<22:46.960> that<22:46.960> really<22:46.960> make<22:46.960> this<22:46.960> software<22:46.960> better<22:46.960> for<22:46.960> everybody?<22:46.960> Or<22:46.960> is<22:46.960> it<22:46.960> just<22:46.960> kind<22:46.960> of<22:46.960> this<22:46.960> niche<22:46.960> thing<22:46.960> for<22:46.960> that<22:46.960> one<22:46.960> customer?<22:58.000>
22:59.020 --> 23:04.720
<22:59.020>And<22:59.020> if<22:59.020> the<22:59.020> if<22:59.020> the,<22:59.020> you<22:59.020> know,<22:59.020> if<22:59.020> there's<22:59.020> enough<22:59.020> zeros<22:59.020> on<22:59.020> the<22:59.020> check,<22:59.020> the<22:59.020> company<22:59.020> will<22:59.020> do<22:59.020> it<22:59.020> because<22:59.020> that's<22:59.020> how<22:59.020> you<22:59.020> make<22:59.020> a<22:59.020> living.<23:04.720>
23:05.440 --> 23:15.100
<23:05.440>And<23:05.440> that's,<23:05.440> but<23:05.440> you<23:05.440> can<23:05.440> also<23:05.440> sort<23:05.440> of<23:05.440> see<23:05.440> like,<23:05.440> well,<23:05.440> but<23:05.440> that's<23:05.440> not<23:05.440> really<23:05.440> what<23:05.440> you<23:05.440> should<23:05.440> do.<23:05.440> What<23:05.440> you<23:05.440> should<23:05.440> do<23:05.440> is<23:05.440> have<23:05.440> a<23:05.440> purpose<23:05.440> of<23:05.440> helping<23:05.440> people<23:05.440> and<23:05.440> kind<23:05.440> of<23:05.440> try<23:05.440> to<23:05.440> help<23:05.440> the<23:05.440> most<23:05.440> people<23:05.440> the<23:05.440> most.<23:15.100>
23:15.100 --> 23:22.520
<23:15.100>And,<23:15.100> you<23:15.100> know,<23:15.100> I<23:15.100> know<23:15.100> real<23:15.100> life<23:15.100> doesn't<23:15.100> always<23:15.100> work<23:15.100> like<23:15.100> that,<23:15.100> but<23:15.100> like,<23:15.100> I<23:15.100> mean,<23:15.100> it<23:15.100> can<23:15.100> for<23:15.100> you<23:15.100> in<23:15.100> this<23:15.100> situation.<23:22.520>
23:22.270 --> 23:23.670
<23:22.270>Yes.<23:23.670>
23:23.670 --> 23:26.190
<23:23.670>Because<23:23.670> there<23:23.670> are<23:23.670> no<23:23.670> zeros<23:23.670> on<23:23.670> any<23:23.670> check.<23:26.190>
23:27.240 --> 23:37.060
<23:27.240>Right.<23:27.240> You<23:27.240> know,<23:27.240> what<23:27.240> strikes<23:27.240> me<23:27.240> about<23:27.240> the<23:27.240> thing<23:27.240> that<23:27.240> you've<23:27.240> built<23:27.240> here,<23:27.240> Jim,<23:27.240> is<23:27.240> that<23:27.240> like,<23:27.240> you<23:27.240> didn't<23:27.240> start<23:27.240> with,<23:27.240> hey,<23:27.240> I<23:27.240> can<23:27.240> build<23:27.240> technology<23:27.240> stuff.<23:27.240> Let<23:27.240> me<23:27.240> look<23:27.240> for<23:27.240> something<23:27.240> cool<23:27.240> to<23:27.240> build.<23:37.060>
23:37.060 --> 23:45.680
<23:37.060>You<23:37.060> started<23:37.060> with,<23:37.060> I<23:37.060> know<23:37.060> this<23:37.060> domain<23:37.060> and<23:37.060> I<23:37.060> care<23:37.060> about<23:37.060> it.<23:37.060> I<23:37.060> know<23:37.060> publishing,<23:37.060> I<23:37.060> know<23:37.060> small<23:37.060> presses,<23:37.060> I<23:37.060> know<23:37.060> writing,<23:37.060> I<23:37.060> know<23:37.060> what<23:37.060> people<23:37.060> are<23:37.060> doing.<23:45.680>
23:41.790 --> 23:42.690
<23:41.790>That's<23:41.790> right.<23:42.690>
23:46.380 --> 23:56.200
<23:46.380>And<23:46.380> now,<23:46.380> knowing<23:46.380> that,<23:46.380> now<23:46.380> I<23:46.380> can<23:46.380> see,<23:46.380> well,<23:46.380> here's<23:46.380> this<23:46.380> little<23:46.380> niche,<23:46.380> here's<23:46.380> this<23:46.380> little<23:46.380> thing<23:46.380> that<23:46.380> doesn't<23:46.380> exist<23:46.380> right<23:46.380> now,<23:46.380> but<23:46.380> geez,<23:46.380> it<23:46.380> really<23:46.380> could,<23:46.380> like<23:46.380> the<23:46.380> data's<23:46.380> all<23:46.380> out<23:46.380> there.<23:56.200>
23:56.320 --> 24:02.780
<23:56.320>If<23:56.320> someone<23:56.320> just<23:56.320> took<23:56.320> a<23:56.320> few<23:56.320> minutes<23:56.320> to<23:56.320> kind<23:56.320> of<23:56.320> put<23:56.320> these<23:56.320> pieces<23:56.320> together,<23:56.320> it<23:56.320> would<23:56.320> be<23:56.320> a<23:56.320> valuable<23:56.320> tool<23:56.320> for<23:56.320> other<23:56.320> people.<24:02.780>
24:03.380 --> 24:06.980
<24:03.380>That's<24:03.380> not<24:03.380> a<24:03.380> thing<24:03.380> that<24:03.380> would<24:03.380> occur<24:03.380> to<24:03.380> me,<24:03.380> because<24:03.380> I'm<24:03.380> not<24:03.380> in<24:03.380> publishing,<24:03.380> I'm<24:03.380> not<24:03.380> in<24:03.380> the<24:03.380> small<24:03.380> press<24:03.380> world.<24:06.980>
24:07.200 --> 24:11.000
<24:07.200>It<24:07.200> would<24:07.200> never<24:07.200> occur<24:07.200> to<24:07.200> me<24:07.200> to<24:07.200> make<24:07.200> a<24:07.200> thing<24:07.200> like<24:07.200> this,<24:07.200> or<24:07.200> even<24:07.200> why<24:07.200> someone<24:07.200> would<24:07.200> want<24:07.200> it.<24:11.000>
24:11.220 --> 24:19.400
<24:11.220>But<24:11.220> that's<24:11.220> the<24:11.220> beauty<24:11.220> of<24:11.220> it.<24:11.220> As<24:11.220> a<24:11.220> non-technologist,<24:11.220> you<24:11.220> do<24:11.220> think<24:11.220> about<24:11.220> those<24:11.220> things,<24:11.220> and<24:11.220> the<24:11.220> technology<24:11.220> is<24:11.220> an<24:11.220> enabler,<24:11.220> not<24:11.220> an<24:11.220> end.<24:19.400>
24:20.410 --> 24:28.150
<24:20.410>Totally.<24:20.410> I<24:20.410> wanted<24:20.410> it<24:20.410> to<24:20.410> exist.<24:20.410> I<24:20.410> was<24:20.410> like,<24:20.410> I<24:20.410> was<24:20.410> like,<24:20.410> gosh,<24:20.410> I<24:20.410> don't<24:20.410> know,<24:20.410> you<24:20.410> know,<24:20.410> of<24:20.410> those,<24:28.150>
24:28.150 --> 24:34.830
<24:28.150>all<24:28.150> those,<24:28.150> of<24:28.150> all<24:28.150> the<24:28.150> publishers<24:28.150> that<24:28.150> I<24:28.150> just<24:28.150> met<24:28.150> and<24:28.150> all<24:28.150> their<24:28.150> books,<24:28.150> what<24:28.150> is<24:28.150> selling?<24:34.830>
24:34.900 --> 24:40.540
<24:34.900>Yeah,<24:34.900> yeah.<24:34.900> Were<24:34.900> there<24:34.900> any<24:34.900> parts<24:34.900> of<24:34.900> the<24:34.900> process<24:34.900> for<24:34.900> you,<24:34.900> I'm<24:34.900> curious,<24:34.900> where<24:34.900> you<24:34.900> got<24:34.900> stuck?<24:40.540>
24:40.760 --> 24:51.980
<24:40.760>Like,<24:40.760> you<24:40.760> wanted<24:40.760> to<24:40.760> do<24:40.760> a<24:40.760> thing<24:40.760> and<24:40.760> it<24:40.760> just<24:40.760> wasn't<24:40.760> working,<24:40.760> or<24:40.760> it<24:40.760> didn't<24:40.760> come<24:40.760> out<24:40.760> with<24:40.760> the<24:40.760> answer<24:40.760> you<24:40.760> wanted,<24:40.760> or<24:40.760> something<24:40.760> along<24:40.760> the<24:40.760> lines<24:40.760> where<24:40.760> you<24:40.760> just<24:40.760> sort<24:40.760> of<24:40.760> said,<24:40.760> you<24:40.760> darn<24:40.760> robot,<24:40.760> why<24:40.760> aren't<24:40.760> you<24:40.760> making<24:40.760> the<24:40.760> thing<24:40.760> the<24:40.760> way<24:40.760> I'm<24:40.760> telling<24:40.760> you<24:40.760> to?<24:51.980>
24:52.060 --> 24:53.200
<24:52.060>Anything<24:52.060> like<24:52.060> that?<24:53.200>
24:52.670 --> 25:00.550
<24:52.670>The<24:52.670> first<24:52.670> thing<24:52.670> that<24:52.670> I<24:52.670> made,<24:52.670> I<24:52.670> was<24:52.670> able<24:52.670> to<24:52.670> make<24:52.670> a<24:52.670> website<24:52.670> on<24:52.670> my<24:52.670> desktop.<24:52.670> But<24:52.670> the<24:52.670> person<24:52.670> who<24:52.670> had<25:00.550>
25:00.550 --> 25:07.350
<25:00.550>turned<25:00.550> me<25:00.550> onto<25:00.550> this,<25:00.550> he<25:00.550> took<25:00.550> over<25:00.550> pushing<25:00.550> it<25:00.550> to<25:00.550> a<25:00.550> live<25:00.550> website,<25:00.550> which<25:00.550> seemed<25:00.550> a<25:00.550> little<25:00.550> intimidating<25:07.350>
25:07.350 --> 25:13.230
<25:07.350>to<25:07.350> me.<25:07.350> But<25:07.350> then<25:07.350> when<25:07.350> I<25:07.350> got<25:07.350> on<25:07.350> my<25:07.350> own<25:07.350> and<25:07.350> I<25:07.350> was<25:07.350> starting<25:07.350> to<25:07.350> make<25:07.350> some<25:07.350> dashboards<25:07.350> on<25:07.350> my<25:07.350> desktop,<25:13.230>
25:13.350 --> 25:18.910
<25:13.350>but<25:13.350> I<25:13.350> wanted<25:13.350> to<25:13.350> share<25:13.350> them<25:13.350> with<25:13.350> people,<25:13.350> that<25:13.350> was<25:13.350> a<25:13.350> hurdle<25:13.350> that<25:13.350> I<25:13.350> got<25:13.350> over.<25:13.350> And<25:13.350> actually,<25:18.910>
25:19.970 --> 25:21.530
<25:19.970>I,<25:19.970> you<25:19.970> know,<25:19.970> I<25:19.970> said,<25:19.970> how,<25:19.970> what<25:19.970> should<25:19.970> I<25:19.970> do?<25:21.530>
25:21.740 --> 25:27.080
<25:21.740>You<25:21.740> just<25:21.740> asked,<25:21.740> you<25:21.740> said,<25:21.740> hey,<25:21.740> Claude,<25:21.740> I<25:21.740> want<25:21.740> to<25:21.740> put<25:21.740> this<25:21.740> out<25:21.740> there<25:21.740> in<25:21.740> the<25:21.740> world,<25:21.740> what<25:21.740> did<25:21.740> it<25:21.740> recommend<25:21.740> and<25:21.740> what<25:21.740> did<25:21.740> you<25:21.740> end<25:21.740> up<25:21.740> going<25:21.740> with?<25:27.080>
25:27.310 --> 25:31.650
<25:27.310>It<25:27.310> recommended<25:27.310> Cloudflare.<25:27.310> I<25:27.310> mean,<25:27.310> it<25:27.310> also<25:27.310> set<25:27.310> me<25:27.310> up<25:27.310> with<25:27.310> Git.<25:27.310> I<25:27.310> mean,<25:31.650>
25:31.810 --> 25:35.130
<25:31.810>all<25:31.810> the<25:31.810> problems<25:31.810> that<25:31.810> I<25:31.810> had,<25:31.810> it<25:31.810> set<25:31.810> me<25:31.810> up.<25:35.130>
25:35.400 --> 25:37.660
<25:35.400>Right,<25:35.400> you<25:35.400> had<25:35.400> a<25:35.400> problem,<25:35.400> but<25:35.400> then<25:35.400> it<25:35.400> solved<25:35.400> the<25:35.400> problem.<25:37.660>
25:38.030 --> 25:44.430
<25:38.030>Yeah.<25:38.030> I<25:38.030> mean,<25:38.030> I<25:38.030> think<25:38.030> there<25:38.030> is<25:38.030> something<25:38.030> about<25:38.030> having<25:38.030> been<25:38.030> a<25:38.030> product<25:38.030> owner<25:38.030> and<25:38.030> have<25:44.430>
25:44.430 --> 25:52.090
<25:44.430>interfaced<25:44.430> with<25:44.430> programmers<25:44.430> that,<25:44.430> I<25:44.430> did<25:44.430> have<25:44.430> questions.<25:44.430> And<25:44.430> I<25:44.430> always<25:44.430> treated<25:44.430> it<25:44.430> like<25:52.090>
25:52.090 --> 25:55.090
<25:52.090>my<25:52.090> product<25:52.090> manager<25:52.090> because<25:52.090> they'd<25:52.090> go,<25:52.090> well,<25:52.090> what<25:52.090> about<25:52.090> this?<25:52.090> And<25:52.090> I'd<25:52.090> go,<25:55.090>
25:55.370 --> 26:00.330
<25:55.370>really<25:55.370> Cloudflare?<25:55.370> And<25:55.370> they'd<25:55.370> go,<25:55.370> oh<25:55.370> yeah.<25:55.370> And<25:55.370> I<25:55.370> would<25:55.370> ask<25:55.370> it<25:55.370> to<25:55.370> defend<25:55.370> its<25:55.370> decisions.<25:55.370> I<25:55.370> would<26:00.330>
26:00.330 --> 26:08.910
<26:00.330>ask<26:00.330> it<26:00.330> to,<26:00.330> were<26:00.330> there<26:00.330> any<26:00.330> other<26:00.330> options?<26:00.330> And<26:00.330> also<26:00.330> it<26:00.330> will<26:00.330> really<26:00.330> take<26:00.330> on<26:00.330> board<26:00.330> your<26:00.330> preferences,<26:08.910>
26:08.910 --> 26:15.730
<26:08.910>which<26:08.910> my<26:08.910> preference<26:08.910> is<26:08.910> speed,<26:08.910> fewest<26:08.910> vendors<26:08.910> possible,<26:08.910> flexibility,<26:08.910> you<26:08.910> know,<26:08.910> cause<26:08.910> that's<26:15.730>
26:15.730 --> 26:21.170
<26:15.730>just,<26:15.730> that's<26:15.730> just<26:15.730> what's<26:15.730> of<26:15.730> value<26:15.730> to<26:15.730> me.<26:15.730> I<26:15.730> mean,<26:15.730> I<26:15.730> can<26:15.730> imagine<26:15.730> somebody<26:15.730> else<26:15.730> and,<26:15.730> you<26:15.730> know,<26:15.730> say,<26:21.170>
26:21.190 --> 26:25.850
<26:21.190>I<26:21.190> need<26:21.190> this<26:21.190> to<26:21.190> be<26:21.190> as<26:21.190> cheap<26:21.190> as<26:21.190> possible<26:21.190> or,<26:21.190> you<26:21.190> know,<26:21.190> I<26:21.190> was<26:21.190> willing<26:21.190> to<26:21.190> spend,<26:21.190> I<26:21.190> don't<26:21.190> think<26:21.190> I<26:25.850>
26:25.850 --> 26:32.630
<26:25.850>spent<26:25.850> anything<26:25.850> on<26:25.850> Cloudflare,<26:25.850> but<26:25.850> that<26:25.850> was<26:25.850> not<26:25.850> my<26:25.850> major<26:25.850> concern.<26:25.850> So<26:25.850> I<26:25.850> used<26:25.850> Cloudflare<26:25.850> for<26:25.850> just<26:32.630>
26:32.630 --> 26:38.690
<00:26:32.630>popping<00:26:33.034> up<00:26:33.438> things<00:26:33.842> really<00:26:34.246> quick<00:26:34.650> and<00:26:35.054> going,<00:26:35.458> Hey,<00:26:35.862> I'm<00:26:36.266> sending<00:26:36.670> people,<00:26:37.074> Hey,<00:26:37.478> look<00:26:37.882> at<00:26:38.286> this.<00:26:38.690>
26:37.040 --> 26:38.440
<26:37.040>Right.<26:38.440>
26:38.910 --> 26:43.590
<00:26:38.910>And<00:26:39.144> then<00:26:39.378> when<00:26:39.612> I<00:26:39.846> wanted<00:26:40.080> to<00:26:40.314> get<00:26:40.548> a<00:26:40.782> domain,<00:26:41.016> I<00:26:41.250> bought<00:26:41.484> the<00:26:41.718> domain<00:26:41.952> from<00:26:42.186> Cloudflare.<00:26:42.420> And<00:26:42.654> then<00:26:42.888> I<00:26:43.122> launched<00:26:43.356> the<00:26:43.590>
26:43.590 --> 26:49.010
<26:43.590>thing<26:43.590> on<26:43.590> Cloudflare.<26:43.590> So<26:43.590> it<26:43.590> just<26:43.590> kind<26:43.590> of,<26:43.590> uh,<26:43.590> walked<26:43.590> me<26:43.590> through<26:43.590> it.<26:43.590> So<26:43.590> that<26:43.590> was<26:43.590> the<26:43.590> thing<26:43.590> where<26:49.010>
26:49.010 --> 26:57.070
<26:49.010>I<26:49.010> wasn't<26:49.010> stuck,<26:49.010> but<26:49.010> I<26:49.010> was<26:49.010> intimidated<26:49.010> and<26:49.010> it<26:49.010> helped<26:49.010> me<26:49.010> through<26:49.010> it.<26:49.010> I<26:49.010> think<26:49.010> the<26:49.010> places<26:49.010> I<26:57.070>
26:57.070 --> 27:03.870
<26:57.070>got<26:57.070> stuck<26:57.070> in<26:57.070> the<26:57.070> biggest<26:57.070> thing<26:57.070> that<26:57.070> I<26:57.070> would<26:57.070> tell<26:57.070> people<26:57.070> is<26:57.070> when<26:57.070> it<26:57.070> tells<26:57.070> you<26:57.070> it<26:57.070> can't<26:57.070> do<26:57.070> something<27:03.870>
27:05.390 --> 27:13.430
<27:05.390>push<27:05.390> back!<27:05.390> Which<27:05.390> is<27:05.390> so<27:05.390> strange.<27:05.390> I<27:05.390> just,<27:05.390> it<27:05.390> is<27:05.390> such<27:05.390> a<27:05.390> strange<27:05.390> experience<27:05.390> because<27:05.390> we're<27:05.390> used<27:05.390> to<27:13.430>
27:13.430 --> 27:22.950
<27:13.430>reading<27:13.430> answers<27:13.430> from<27:13.430> technology,<27:13.430> like<27:13.430> documentation.<27:13.430> And<27:13.430> you<27:13.430> don't<27:13.430> know<27:13.430> that<27:13.430> it<27:13.430> is<27:13.430> a<27:13.430> worker,<27:22.950>
27:23.550 --> 27:30.510
<27:23.550>albeit<27:23.550> a<27:23.550> virtual<27:23.550> worker<27:23.550> that<27:23.550> is<27:23.550> kind<27:23.550> of<27:23.550> trying<27:23.550> to<27:23.550> take<27:23.550> the<27:23.550> path<27:23.550> of<27:23.550> least<27:23.550> resistance.<27:23.550> And<27:23.550> early<27:23.550> on,<27:30.510>
27:30.510 --> 27:35.930
<27:30.510>I<27:30.510> think<27:30.510> anybody<27:30.510> would<27:30.510> find,<27:30.510> okay,<27:30.510> I<27:30.510> want<27:30.510> you<27:30.510> to<27:30.510> go<27:30.510> to<27:30.510> this<27:30.510> and<27:30.510> I<27:30.510> want<27:30.510> you<27:30.510> to<27:30.510> type<27:30.510> in<27:30.510> this.<27:30.510> And<27:30.510> I<27:35.930>
27:35.930 --> 27:41.210
<00:27:35.930>would<00:27:36.282> start<00:27:36.634> saying,<00:27:36.986> I<00:27:37.338> don't<00:27:37.690> want<00:27:38.042> to<00:27:38.394> do<00:27:38.746> that.<00:27:39.098> I<00:27:39.450> want<00:27:39.802> you<00:27:40.154> to<00:27:40.506> do<00:27:40.858> it.<00:27:41.210>
27:38.320 --> 27:39.720
<27:38.320>Right.<27:39.720>
27:41.590 --> 27:46.450
<00:27:41.590>And<00:27:41.801> then<00:27:42.013> it<00:27:42.224> would<00:27:42.435> go,<00:27:42.647> okay,<00:27:42.858> well,<00:27:43.069> there<00:27:43.280> is<00:27:43.492> a<00:27:43.703> app,<00:27:43.914> you<00:27:44.126> know,<00:27:44.337> like<00:27:44.548> desktop<00:27:44.760> commander<00:27:44.971> or<00:27:45.182> something<00:27:45.393> that<00:27:45.605> if<00:27:45.816> you<00:27:46.027> allow<00:27:46.239> me<00:27:46.450>
27:46.450 --> 27:49.210
<27:46.450>access<27:46.450> to,<27:46.450> I<27:46.450> can<27:46.450> do<27:46.450> it.<27:46.450> I<27:46.450> go,<27:46.450> great.<27:46.450> That's<27:46.450> what<27:46.450> I'd<27:46.450> like.<27:49.210>
27:49.400 --> 28:01.680
<27:49.400>Amazing,<27:49.400> and<27:49.400> you<27:49.400> know,<27:49.400> it's<27:49.400> funny,<27:49.400> because<27:49.400> these<27:49.400> models<27:49.400> are<27:49.400> trained<27:49.400> on<27:49.400> speech<27:49.400> from<27:49.400> humans,<27:49.400> or<27:49.400> at<27:49.400> least<27:49.400> so<27:49.400> far,<27:49.400> they<27:49.400> mostly<27:49.400> are,<27:49.400> then<27:49.400> there<27:49.400> are<27:49.400> a<27:49.400> lot<27:49.400> of<27:49.400> interesting<27:49.400> weird<27:49.400> things<27:49.400> that<27:49.400> come<27:49.400> up<27:49.400> with<27:49.400> them.<28:01.680>
28:01.680 --> 28:10.500
<28:01.680>Like,<28:01.680> for<28:01.680> example,<28:01.680> if<28:01.680> you<28:01.680> ask<28:01.680> it<28:01.680> how<28:01.680> long<28:01.680> it<28:01.680> will<28:01.680> take<28:01.680> to<28:01.680> do<28:01.680> something,<28:01.680> right,<28:01.680> if<28:01.680> you<28:01.680> say,<28:01.680> I<28:01.680> don't<28:01.680> know<28:01.680> if<28:01.680> you've<28:01.680> done<28:01.680> this,<28:01.680> but<28:01.680> if<28:01.680> you<28:01.680> say<28:01.680> like,<28:01.680> hey,<28:01.680> here's<28:01.680> the<28:01.680> feature<28:01.680> I<28:01.680> want<28:01.680> you<28:01.680> to<28:01.680> make,<28:01.680> how<28:01.680> long<28:01.680> do<28:01.680> you<28:01.680> think<28:01.680> this<28:01.680> would<28:01.680> take?<28:10.500>
28:10.680 --> 28:20.500
<28:10.680>It<28:10.680> will<28:10.680> give<28:10.680> you<28:10.680> an<28:10.680> estimate<28:10.680> in<28:10.680> human<28:10.680> time,<28:10.680> in<28:10.680> human<28:10.680> programmer<28:10.680> time,<28:10.680> like,<28:10.680> oh,<28:10.680> this<28:10.680> will<28:10.680> probably<28:10.680> be<28:10.680> about<28:10.680> a<28:10.680> week<28:10.680> to<28:10.680> make<28:10.680> that,<28:10.680> and<28:10.680> then<28:10.680> you<28:10.680> go,<28:10.680> okay,<28:10.680> make<28:10.680> it,<28:10.680> and<28:10.680> it<28:10.680> goes,<28:10.680> you<28:10.680> know,<28:10.680> five<28:10.680> minutes<28:10.680> later,<28:10.680> it's<28:10.680> like,<28:10.680> okay,<28:10.680> I'm<28:10.680> done.<28:20.500>
28:19.490 --> 28:23.890
<28:19.490>One<28:19.490> of<28:19.490> the<28:19.490> fun<28:19.490> things<28:19.490> about<28:19.490> using<28:19.490> them<28:19.490> is<28:19.490> that<28:19.490> you<28:19.490> start<28:19.490> to<28:19.490> get<28:19.490> all<28:19.490> the<28:19.490> jokes<28:19.490> on,<28:23.890>
28:25.030 --> 28:29.750
<00:28:25.030>you<00:28:25.817> know,<00:28:26.603> about<00:28:27.390> these<00:28:28.177> agents,<00:28:28.963> right?<00:28:29.750>
28:27.240 --> 28:30.900
<28:27.240>The<28:27.240> memes<28:27.240> and<28:27.240> the<28:27.240> things<28:27.240> on<28:27.240> Reddit<28:27.240> and<28:27.240> so<28:27.240> forth,<28:27.240> yeah.<28:30.900>
28:30.830 --> 28:36.730
<00:28:30.830>Because<00:28:31.057> they're<00:28:31.284> like,<00:28:31.511> they're<00:28:31.738> like,<00:28:31.965> coked<00:28:32.192> up<00:28:32.418> and<00:28:32.645> they<00:28:32.872> have<00:28:33.099> no<00:28:33.326> memory.<00:28:33.553> You<00:28:33.780> know<00:28:34.007> what<00:28:34.234> I<00:28:34.461> mean?<00:28:34.688> They<00:28:34.915> seem<00:28:35.142> to<00:28:35.368> have<00:28:35.595> a<00:28:35.822> really<00:28:36.049> hard<00:28:36.276> time<00:28:36.503> with<00:28:36.730>
28:36.730 --> 28:42.930
<28:36.730>knowing<28:36.730> what<28:36.730> time<28:36.730> it<28:36.730> is.<28:36.730> I<28:36.730> mean,<28:36.730> you<28:36.730> can<28:36.730> ask<28:36.730> it<28:36.730> to<28:36.730> check<28:36.730> the<28:36.730> clock<28:36.730> more<28:36.730> often,<28:36.730> but<28:36.730> it's<28:36.730> still<28:36.730> like,<28:42.930>
28:43.570 --> 28:49.250
<28:43.570>and<28:43.570> so<28:43.570> you'll<28:43.570> get<28:43.570> weird<28:43.570> things<28:43.570> like,<28:43.570> okay,<28:43.570> go<28:43.570> to<28:43.570> bed.<28:43.570> And<28:43.570> I'm<28:43.570> like,<28:43.570> oh,<28:43.570> it's<28:43.570> 10<28:43.570> in<28:43.570> the<28:43.570> morning.<28:49.250>
28:48.760 --> 28:49.460
<28:48.760>Right.<28:49.460>
28:51.150 --> 28:54.960
<28:51.150>Yeah.<28:51.150> So<28:51.150> time<28:51.150> estimates<28:51.150> are<28:51.150> just<28:51.150> totally<28:51.150> nuts.<28:51.150> I<28:51.150> mean,<28:51.150> I<28:51.150> mean,<28:54.960>
28:56.310 --> 29:01.410
<28:56.310>you<28:56.310> know,<28:56.310> because<28:56.310> it'll<28:56.310> say,<28:56.310> well,<28:56.310> I<28:56.310> know,<28:56.310> I<28:56.310> see<28:56.310> the<28:56.310> other<28:56.310> deadline<28:56.310> where<28:56.310> you<28:56.310> want<28:56.310> to<28:56.310> write<28:56.310> about<29:01.410>
29:01.410 --> 29:06.510
<29:01.410>this<29:01.410> on<29:01.410> May<29:01.410> 26,<29:01.410> we<29:01.410> could<29:01.410> probably<29:01.410> do<29:01.410> it<29:01.410> by<29:01.410> then.<29:01.410> And<29:01.410> I'm<29:01.410> like,<29:01.410> you<29:01.410> know,<29:01.410> we<29:01.410> can<29:01.410> schedule<29:01.410> it<29:01.410> out.<29:06.510>
29:06.510 --> 29:10.810
<29:06.510>I'm<29:06.510> going,<29:06.510> or<29:06.510> you<29:06.510> could<29:06.510> just<29:06.510> do<29:06.510> it<29:06.510> right<29:06.510> now.<29:06.510> And<29:06.510> it<29:06.510> goes,<29:06.510> oh,<29:06.510> right.<29:06.510> And<29:06.510> then<29:06.510> it's<29:06.510> done,<29:10.810>
29:11.390 --> 29:14.490
<29:11.390>done<29:11.390> in<29:11.390> like<29:11.390> 30<29:11.390> seconds.<29:11.390> So<29:14.490>
29:11.940 --> 29:40.460
<29:11.940>Yeah,<29:11.940> it's,<29:11.940> in<29:11.940> a<29:11.940> weird<29:11.940> way,<29:11.940> it's<29:11.940> like<29:11.940> they<29:11.940> don't<29:11.940> even<29:11.940> know<29:11.940> they're<29:11.940> robots,<29:11.940> like,<29:11.940> because,<29:11.940> I<29:11.940> mean,<29:11.940> I'm<29:11.940> using<29:11.940> very<29:11.940> anthropomorphizing<29:11.940> language<29:11.940> here,<29:11.940> but<29:11.940> like,<29:11.940> they<29:11.940> are<29:11.940> a,<29:11.940> you<29:11.940> know,<29:11.940> an<29:11.940> echo<29:11.940> or<29:11.940> a<29:11.940> ghost<29:11.940> of<29:11.940> a<29:11.940> whole<29:11.940> bunch<29:11.940> of<29:11.940> human<29:11.940> language,<29:11.940> and<29:11.940> so<29:11.940> because<29:11.940> of<29:11.940> that<29:11.940> they,<29:11.940> in<29:11.940> so<29:11.940> far<29:11.940> as<29:11.940> there's<29:11.940> any<29:11.940> kind<29:11.940> of<29:11.940> coherent,<29:11.940> you<29:11.940> know,<29:11.940> self-image<29:11.940> in<29:11.940> these<29:11.940> things,<29:11.940> it<29:11.940> is<29:11.940> that<29:11.940> they<29:11.940> think<29:11.940> they're<29:11.940> humans,<29:11.940> right,<29:11.940> which<29:11.940> they<29:11.940> very<29:11.940> much<29:11.940> are<29:11.940> not,<29:11.940> and<29:11.940> so<29:11.940> you<29:11.940> get<29:11.940> weird<29:11.940> artifacts<29:11.940> like<29:11.940> that.<29:40.460>
29:41.130 --> 29:45.250
<29:41.130>Yeah.<29:41.130> Yeah.<29:41.130> So<29:41.130> that's<29:41.130> the,<29:41.130> and<29:41.130> that's<29:41.130> the<29:41.130> biggest<29:41.130> one.<29:41.130> I<29:41.130> think<29:41.130> that,<29:45.250>
29:45.250 --> 29:48.510
<29:45.250>that<29:45.250> I<29:45.250> think<29:45.250> somebody<29:45.250> told<29:45.250> me,<29:45.250> and<29:45.250> then<29:45.250> I<29:45.250> told<29:45.250> somebody<29:45.250> else<29:45.250> that<29:45.250> has<29:45.250> gotten<29:48.510>
29:48.510 --> 29:53.770
<29:48.510>other<29:48.510> people<29:48.510> through<29:48.510> a<29:48.510> lot<29:48.510> of,<29:48.510> a<29:48.510> lot<29:48.510> of<29:48.510> things.<29:48.510> It's<29:48.510> not<29:48.510> necessarily<29:48.510> giving<29:48.510> you<29:48.510> the<29:48.510> best<29:48.510> answer.<29:53.770>
30:09.020 --> 30:10.420
<30:09.020>Yeah,<30:09.020> right.<30:10.420>
30:10.420 --> 30:39.360
<00:30:10.420>It's<00:30:10.589> not<00:30:10.758> giving<00:30:10.928> you<00:30:11.097> the<00:30:11.266> best<00:30:11.435> answer.<00:30:11.605> It's<00:30:11.774> OK<00:30:11.943> for<00:30:12.112> you<00:30:12.282> to<00:30:12.451> ask<00:30:12.620> again.<00:30:12.789> It's<00:30:12.959> OK<00:30:13.128> for<00:30:13.297> you<00:30:13.466> to<00:30:13.636> ask<00:30:13.805> multiple<00:30:13.974> models<00:30:14.143> and<00:30:14.313> see<00:30:14.482> which<00:30:14.651> one<00:30:14.820> gives<00:30:14.989> you<00:30:15.159> the<00:30:15.328> best<00:30:15.497> answer.<00:30:15.666> It's<00:30:15.836> OK<00:30:16.005> to<00:30:16.174> ask<00:30:16.343> it<00:30:16.513> to<00:30:16.682> do<00:30:16.851> a<00:30:17.020> thing<00:30:17.190> and<00:30:17.359> then<00:30:17.528> just<00:30:17.697> ask<00:30:17.867> it<00:30:18.036> again<00:30:18.205> to<00:30:18.374> do<00:30:18.544> the<00:30:18.713> same<00:30:18.882> thing,<00:30:19.051> especially<00:30:19.220> if<00:30:19.390> that<00:30:19.559> thing<00:30:19.728> is<00:30:19.897> kind<00:30:20.067> of<00:30:20.236> an<00:30:20.405> open-ended<00:30:20.574> "can<00:30:20.744> you<00:30:20.913> make<00:30:21.082> this<00:30:21.251> a<00:30:21.421> little<00:30:21.590> better,<00:30:21.759> or<00:30:21.928> faster,<00:30:22.098> or<00:30:22.267> better<00:30:22.436> looking".<00:30:22.605> You<00:30:22.775> can<00:30:22.944> just<00:30:23.113> ask<00:30:23.282> it<00:30:23.451> that<00:30:23.621> twenty<00:30:23.790> times<00:30:23.959> in<00:30:24.128> a<00:30:24.298> row,<00:30:24.467> and<00:30:24.636> each<00:30:24.805> time<00:30:24.975> it'll<00:30:25.144> go<00:30:25.313> "oh<00:30:25.482> sure,<00:30:25.652> here<00:30:25.821> you<00:30:25.990> go",<00:30:26.159> and<00:30:26.329> it'll<00:30:26.498> make<00:30:26.667> it<00:30:26.836> just<00:30:27.005> a<00:30:27.175> little<00:30:27.344> bit<00:30:27.513> better.<00:30:27.682> And<00:30:27.852> you<00:30:28.021> also<00:30:28.190> have<00:30:28.359> to<00:30:28.529> be<00:30:28.698> ...<00:30:28.867> and<00:30:29.036> I'm<00:30:29.206> curious<00:30:29.375> if<00:30:29.544> you<00:30:29.713> found<00:30:29.883> this,<00:30:30.052> but<00:30:30.221> you<00:30:30.390> kind<00:30:30.560> of<00:30:30.729> also<00:30:30.898> have<00:30:31.067> to<00:30:31.236> be,<00:30:31.406> and<00:30:31.575> you<00:30:31.744> even<00:30:31.913> said<00:30:32.083> it<00:30:32.252> yourself,<00:30:32.421> you<00:30:32.590> have<00:30:32.760> to<00:30:32.929> be<00:30:33.098> skeptical.<00:30:33.267> You<00:30:33.437> have<00:30:33.606> to<00:30:33.775> look<00:30:33.944> at<00:30:34.114> what<00:30:34.283> it<00:30:34.452> does,<00:30:34.621> and<00:30:34.791> you<00:30:34.960> have<00:30:35.129> to<00:30:35.298> evaluate<00:30:35.467> it<00:30:35.637> and<00:30:35.806> be<00:30:35.975> like<00:30:36.144> yeah,<00:30:36.314> this<00:30:36.483> time<00:30:36.652> actually<00:30:36.821> buddy,<00:30:36.991> you<00:30:37.160> made<00:30:37.329> this<00:30:37.498> a<00:30:37.668> little<00:30:37.837> worse.<00:30:38.006> Like,<00:30:38.175> just<00:30:38.345> rewind,<00:30:38.514> I<00:30:38.683> don't<00:30:38.852> like<00:30:39.022> this<00:30:39.191> one.<00:30:39.360>
30:31.630 --> 30:38.530
<30:31.630>Oh,<30:31.630> yeah.<30:31.630> And<30:31.630> that's<30:31.630> where<30:31.630> I<30:31.630> do<30:31.630> have<30:31.630> to<30:31.630> say,<30:31.630> it<30:31.630> absolutely<30:31.630> needs<30:31.630> my<30:31.630> domain<30:31.630> knowledge.<30:38.530>
30:39.350 --> 30:45.550
<30:39.350>You<30:39.350> know,<30:39.350> because,<30:39.350> because<30:39.350> it's<30:39.350> just<30:39.350> looking<30:39.350> at<30:39.350> data<30:39.350> about<30:39.350> books.<30:39.350> I'll<30:39.350> give<30:39.350> you<30:39.350> a<30:39.350> perfect<30:39.350> example.<30:45.550>
30:45.550 --> 30:52.810
<30:45.550>I<30:45.550> was<30:45.550> having<30:45.550> it<30:45.550> analyze<30:45.550> the<30:45.550> performance<30:45.550> of<30:45.550> a<30:45.550> book<30:45.550> and<30:45.550> it<30:45.550> went,<30:45.550> "Oh<30:45.550> no!"<30:45.550> And<30:45.550> I<30:45.550> went,<30:45.550> "What?"<30:45.550> And<30:45.550> it<30:45.550> said,<30:52.810>
30:53.610 --> 31:00.650
<30:53.610>well,<30:53.610> "clearly<30:53.610> this<30:53.610> is<30:53.610> a<30:53.610> huge<30:53.610> mistake.<30:53.610> The<30:53.610> New<30:53.610> York<30:53.610> Times<30:53.610> review<30:53.610> came<30:53.610> out<30:53.610> before<30:53.610> this<30:53.610> book<30:53.610> was<30:53.610> even<31:00.650>
31:00.650 --> 31:08.790
<31:00.650>released".<31:00.650> So<31:00.650> it's,<31:00.650> it's<31:00.650> seeing<31:00.650> everything<31:00.650> as<31:00.650> an<31:00.650> optimization<31:00.650> problem.<31:00.650> You<31:00.650> know,<31:00.650> so<31:00.650> it's<31:00.650> seeing<31:08.790>
31:08.790 --> 31:14.550
<31:08.790>clearly<31:08.790> this<31:08.790> is<31:08.790> a<31:08.790> mistake.<31:08.790> The<31:08.790> book<31:08.790> should<31:08.790> have<31:08.790> come<31:08.790> out<31:08.790> the<31:08.790> same<31:08.790> day<31:08.790> as<31:08.790> the<31:08.790> New<31:08.790> York<31:08.790> Times,<31:14.550>
31:14.550 --> 31:18.290
<31:14.550>you<31:14.550> know,<31:14.550> and<31:14.550> it<31:14.550> doesn't<31:14.550> realize<31:14.550> what<31:14.550> it<31:14.550> doesn't<31:14.550> control.<31:14.550> It<31:14.550> doesn't<31:14.550> realize<31:14.550> that<31:14.550> this<31:14.550> is<31:14.550> actually<31:18.290>
31:18.290 --> 31:23.510
<31:18.290>a<31:18.290> pretty,<31:18.290> you<31:18.290> know,<31:18.290> the<31:18.290> standard<31:18.290> optimal<31:18.290> shape,<31:18.290> driving<31:18.290> pre-orders<31:18.290> and<31:18.290> stuff<31:18.290> like<31:18.290> that.<31:18.290> So<31:18.290> it's<31:23.510>
31:23.510 --> 31:29.370
<31:23.510>very<31:23.510> interesting.<31:23.510> So<31:23.510> it<31:23.510> definitely<31:23.510> needs<31:23.510> a<31:23.510> domain,<31:23.510> you<31:23.510> know,<31:23.510> it<31:23.510> needs<31:23.510> somebody<31:23.510> who<31:23.510> has<31:23.510> the<31:23.510> domain<31:29.370>
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<31:29.370>knowledge.<31:29.930>
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<31:29.800>I'm<31:29.800> curious<31:29.800> if<31:29.800> there<31:29.800> are<31:29.800> now<31:29.800> things,<31:29.800> as<31:29.800> you're,<31:29.800> you<31:29.800> know,<31:29.800> you've<31:29.800> been<31:29.800> working<31:29.800> with<31:29.800> this<31:29.800> for<31:29.800> a<31:29.800> little<31:29.800> while,<31:29.800> that<31:29.800> you<31:29.800> look<31:29.800> forward<31:29.800> and<31:29.800> think<31:29.800> like,<31:29.800> oh,<31:29.800> now<31:29.800> I've<31:29.800> got<31:29.800> ideas<31:29.800> for<31:29.800> new<31:29.800> features<31:29.800> or,<31:29.800> you<31:29.800> know,<31:29.800> new<31:29.800> things<31:29.800> I'd<31:29.800> like<31:29.800> to<31:29.800> add<31:29.800> on<31:29.800> to<31:29.800> this.<31:40.620>
31:40.620 --> 31:50.040
<31:40.620>I<31:40.620> like,<31:40.620> you<31:40.620> know,<31:40.620> you<31:40.620> mentioned<31:40.620> your<31:40.620> process<31:40.620> is<31:40.620> a<31:40.620> very<31:40.620> thoughtful<31:40.620> one,<31:40.620> where<31:40.620> you<31:40.620> think<31:40.620> about<31:40.620> it,<31:40.620> you<31:40.620> don't<31:40.620> just<31:40.620> add<31:40.620> whatever<31:40.620> comes<31:40.620> to<31:40.620> your<31:40.620> mind<31:40.620> first.<31:40.620> Are<31:40.620> there<31:40.620> things<31:40.620> brewing<31:40.620> in<31:40.620> that<31:40.620> list<31:40.620> for<31:40.620> you?<31:50.040>
31:52.290 --> 31:57.810
<31:52.290>Well,<31:52.290> just<31:52.290> this<31:52.290> morning,<31:52.290> you<31:52.290> know,<31:52.290> because<31:52.290> basically<31:52.290> what<31:52.290> I<31:52.290> do<31:52.290> is<31:52.290> I<31:52.290> take<31:52.290> this<31:52.290> data<31:52.290> and<31:52.290> look<31:52.290> at<31:57.810>
31:57.810 --> 32:02.870
<31:57.810>the<31:57.810> dashboard<31:57.810> the<31:57.810> way<31:57.810> I<31:57.810> would<31:57.810> have<31:57.810> done.<31:57.810> And<31:57.810> I<31:57.810> actually<31:57.810> look<31:57.810> at<31:57.810> the<31:57.810> biggest<31:57.810> movers<31:57.810> every<31:57.810> day,<32:02.870>
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<32:02.930>just<32:02.930> as<32:02.930> I<32:02.930> would<32:02.930> have<32:02.930> before.<32:02.930> And<32:02.930> I<32:02.930> go,<32:02.930> oh,<32:02.930> that's<32:02.930> an<32:02.930> interesting<32:02.930> book.<32:02.930> Oh,<32:02.930> that's<32:02.930> interesting.<32:07.210>
32:07.250 --> 32:11.150
<32:07.250>That's<32:07.250> interesting<32:07.250> that<32:07.250> that<32:07.250> book's<32:07.250> coming<32:07.250> up.<32:07.250> I<32:07.250> think<32:07.250> this<32:07.250> book<32:07.250> like<32:07.250> looks<32:07.250> like<32:07.250> a<32:07.250> book<32:07.250> from<32:11.150>
32:11.150 --> 32:17.490
<32:11.150>before,<32:11.150> and<32:11.150> maybe<32:11.150> this<32:11.150> will<32:11.150> be<32:11.150> a<32:11.150> big<32:11.150> book.<32:11.150> So<32:11.150> I'm<32:11.150> trying<32:11.150> to<32:11.150> trend<32:11.150> spot<32:11.150> a<32:11.150> little<32:11.150> bit.<32:11.150> Well,<32:11.150> I<32:11.150> said<32:17.490>
32:17.490 --> 32:24.490
<32:17.490>to<32:17.490> it<32:17.490> today,<32:17.490> I<32:17.490> saying,<32:17.490> you<32:17.490> have<32:17.490> a<32:17.490> lot<32:17.490> of<32:17.490> data<32:17.490> now.<32:17.490> You've<32:17.490> seen<32:17.490> what<32:17.490> I<32:17.490> find<32:17.490> to<32:17.490> be<32:17.490> interesting.<32:24.490>
32:25.130 --> 32:29.350
<32:25.130>Could<32:25.130> you<32:25.130> surface<32:25.130> things<32:25.130> that<32:25.130> you<32:25.130> think<32:25.130> meet<32:25.130> that<32:25.130> test?<32:25.130> And<32:25.130> it<32:25.130> gave<32:25.130> me<32:25.130> like<32:29.350>
32:29.350 --> 32:35.730
<32:29.350>10<32:29.350> or<32:29.350> 20<32:29.350> analytical<32:29.350> tests<32:29.350> that<32:29.350> might<32:29.350> surface<32:29.350> these.<32:29.350> And<32:29.350> I<32:29.350> was<32:29.350> like,<32:29.350> it's<32:29.350> pretty<32:29.350> good.<32:35.730>
32:39.580 --> 32:47.080
<00:32:39.580>And<00:32:39.772> these<00:32:39.965> tests<00:32:40.157> are<00:32:40.349> not<00:32:40.542> using<00:32:40.734> AI<00:32:40.926> necessarily.<00:32:41.118> These<00:32:41.311> are<00:32:41.503> tests<00:32:41.695> that<00:32:41.888> are<00:32:42.080> just<00:32:42.272> here's<00:32:42.465> the<00:32:42.657> data,<00:32:42.849> run<00:32:43.042> some<00:32:43.234> analysis<00:32:43.426> over<00:32:43.618> this<00:32:43.811> data<00:32:44.003> and<00:32:44.195> tell<00:32:44.388> me<00:32:44.580> a<00:32:44.772> query<00:32:44.965> that<00:32:45.157> I<00:32:45.349> would<00:32:45.542> run<00:32:45.734> against<00:32:45.926> this.<00:32:46.118> Is<00:32:46.311> that<00:32:46.503> what<00:32:46.695> you're<00:32:46.888> saying?<00:32:47.080>
32:48.610 --> 32:52.950
<32:48.610>Yeah.<32:48.610> And<32:48.610> it<32:48.610> also<32:48.610> say<32:48.610> I<32:48.610> could<32:48.610> run<32:48.610> these<32:48.610> and<32:48.610> show<32:48.610> you<32:48.610> the<32:48.610> results<32:48.610> every<32:48.610> Monday.<32:52.950>
32:47.080 --> 33:09.420
<00:32:47.080>Awesome.<00:32:47.612> And<00:32:48.144> then<00:32:48.676> did<00:32:49.208> it,<00:32:49.740> or<00:32:50.271> would<00:32:50.803> you<00:32:51.335> then<00:32:51.867> consider<00:32:52.399> baking<00:32:52.931> that<00:32:53.463> in<00:32:53.995> as<00:32:54.527> a<00:32:55.059> feature<00:32:55.590> of<00:32:56.122> the<00:32:56.654> site<00:32:57.186> itself?<00:32:57.718> So<00:32:58.250> someone<00:32:58.782> could<00:32:59.314> then<00:32:59.846> create<00:33:00.378> their<00:33:00.910> own<00:33:01.441> versions<00:33:01.973> of<00:33:02.505> these<00:33:03.037> things,<00:33:03.569> or<00:33:04.101> that<00:33:04.633> these<00:33:05.165> are<00:33:05.697> just<00:33:06.229> standard<00:33:06.760> out<00:33:07.292> of<00:33:07.824> the<00:33:08.356> box<00:33:08.888> things?<00:33:09.420>
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<33:06.610>That's<33:06.610> where<33:06.610> I'm<33:06.610> not<33:06.610> too<33:06.610> sure,<33:06.610> right?<33:06.610> I<33:06.610> mean,<33:06.610> my,<33:06.610> you<33:06.610> know,<33:06.610> this<33:06.610> month,<33:06.610> what<33:06.610> I'm<33:06.610> doing<33:06.610> is<33:14.430>
33:14.430 --> 33:19.450
<33:14.430>hardening<33:14.430> the<33:14.430> small<33:14.430> press<33:14.430> selection<33:14.430> list.<33:14.430> So<33:14.430> what's<33:14.430> in<33:14.430> the<33:14.430> small<33:14.430> press<33:14.430> list?<33:14.430> And<33:14.430> I'm<33:14.430> going<33:19.450>
33:19.450 --> 33:23.730
<33:19.450>to<33:19.450> communicate<33:19.450> that<33:19.450> out<33:19.450> to<33:19.450> people.<33:19.450> There's<33:19.450> actually<33:19.450> a<33:19.450> feature<33:19.450> on<33:19.450> the<33:19.450> site<33:19.450> that<33:19.450> I<33:19.450> haven't<33:23.730>
33:23.730 --> 33:28.650
<33:23.730>really<33:23.730> highlighted,<33:23.730> but<33:23.730> you<33:23.730> can<33:23.730> find,<33:23.730> which<33:23.730> is<33:23.730> that<33:23.730> on<33:23.730> every<33:23.730> line,<33:23.730> you<33:23.730> can<33:23.730> actually<33:23.730> click<33:23.730> and<33:23.730> see<33:28.650>
33:28.650 --> 33:36.710
<33:28.650>a<33:28.650> modal<33:28.650> that<33:28.650> shows<33:28.650> Amazon<33:28.650> rank<33:28.650> history<33:28.650> for<33:28.650> every<33:28.650> book<33:28.650> on<33:28.650> the<33:28.650> site,<33:28.650> like<33:28.650> a<33:28.650> chart.<33:28.650> So<33:28.650> I'll<33:28.650> feature<33:36.710>
33:36.710 --> 33:44.890
<33:36.710>that.<33:36.710> And<33:36.710> then<33:36.710> I'm<33:36.710> not<33:36.710> too<33:36.710> sure.<33:36.710> I<33:36.710> mean,<33:36.710> could<33:36.710> my<33:36.710> tip<33:36.710> sheet,<33:36.710> can<33:36.710> my,<33:36.710> and<33:36.710> then,<33:36.710> so<33:36.710> I'm<33:36.710> using<33:36.710> this<33:44.890>
33:44.890 --> 33:53.630
<33:44.890>now<33:44.890> is<33:44.890> that<33:44.890> for<33:44.890> my,<33:44.890> the<33:44.890> column<33:44.890> I<33:44.890> write<33:44.890> this<33:44.890> week,<33:44.890> I'm<33:44.890> going<33:44.890> to,<33:44.890> I'm<33:44.890> going<33:44.890> to<33:44.890> write<33:44.890> this<33:44.890> month.<33:44.890> I'm<33:53.630>
33:53.630 --> 33:56.330
<00:33:53.630>going<00:33:53.780> to,<00:33:53.930> Oh,<00:33:54.080> here's<00:33:54.230> some<00:33:54.380> things<00:33:54.530> that<00:33:54.680> I<00:33:54.830> saw<00:33:54.980> interesting<00:33:55.130> on<00:33:55.280> the<00:33:55.430> site.<00:33:55.580> Look,<00:33:55.730> look<00:33:55.880> at<00:33:56.030> this<00:33:56.180> title,<00:33:56.330>
33:56.350 --> 34:02.230
<33:56.350>look<33:56.350> at<33:56.350> this<33:56.350> title,<33:56.350> look<33:56.350> at<33:56.350> this<33:56.350> title,<33:56.350> which<33:56.350> I'm<33:56.350> basically<33:56.350> having<33:56.350> it<33:56.350> surface<33:56.350> some<33:56.350> things<33:56.350> for<33:56.350> me<33:56.350> to<34:02.230>
34:02.230 --> 34:08.190
<34:02.230>look<34:02.230> at.<34:02.230> And<34:02.230> then<34:02.230> I'm<34:02.230> going<34:02.230> to<34:02.230> write<34:02.230> that,<34:02.230> but<34:02.230> I'm<34:02.230> going<34:02.230> to<34:02.230> iterate<34:02.230> it.<34:02.230> And<34:02.230> is<34:02.230> there<34:02.230> a<34:02.230> time<34:02.230> when<34:08.190>
34:08.190 --> 34:11.530
<34:08.190>you<34:08.190> can<34:08.190> just<34:08.190> subscribe<34:08.190> to<34:08.190> that?<34:08.190> Yeah.<34:08.190> Why<34:08.190> not?<34:11.530>
34:11.400 --> 34:31.920
<34:11.400>That's,<34:11.400> that<34:11.400> is<34:11.400> super<34:11.400> interesting.<34:11.400> That's<34:11.400> a,<34:11.400> that's<34:11.400> a<34:11.400> cool<34:11.400> feature<34:11.400> idea.<34:11.400> You<34:11.400> know,<34:11.400> it's<34:11.400> funny,<34:11.400> because<34:11.400> just<34:11.400> as<34:11.400> we<34:11.400> were<34:11.400> talking<34:11.400> about<34:11.400> before,<34:11.400> this<34:11.400> works,<34:11.400> this<34:11.400> site<34:11.400> works,<34:11.400> because<34:11.400> this<34:11.400> is<34:11.400> you<34:11.400> bringing<34:11.400> a<34:11.400> lifetime<34:11.400> of<34:11.400> experience<34:11.400> and<34:11.400> mental<34:11.400> models<34:11.400> and<34:11.400> knowledge<34:11.400> of<34:11.400> the<34:11.400> world<34:11.400> and<34:11.400> taste<34:11.400> and<34:11.400> style<34:11.400> and<34:11.400> opinion<34:11.400> into<34:11.400> this,<34:11.400> to<34:11.400> bring<34:11.400> people<34:11.400> something,<34:31.920>
34:31.920 --> 34:43.500
<00:34:31.920>valuable<00:34:32.196> that<00:34:32.471> you've<00:34:32.747> crafted.<00:34:33.023> And<00:34:33.299> there's<00:34:33.574> a<00:34:33.850> lot<00:34:34.126> of<00:34:34.401> AI<00:34:34.677> help<00:34:34.953> in<00:34:35.229> terms<00:34:35.504> of<00:34:35.780> the<00:34:36.056> fiddliness<00:34:36.331> of<00:34:36.607> the<00:34:36.883> technology,<00:34:37.159> great,<00:34:37.434> but<00:34:37.710> it's,<00:34:37.986> you<00:34:38.261> know,<00:34:38.537> bringing<00:34:38.813> forward<00:34:39.089> something<00:34:39.364> where<00:34:39.640> it<00:34:39.916> is<00:34:40.191> your,<00:34:40.467> your<00:34:40.743> heart<00:34:41.019> and<00:34:41.294> mind<00:34:41.570> that<00:34:41.846> is<00:34:42.121> bringing<00:34:42.397> this<00:34:42.673> thing<00:34:42.949> into<00:34:43.224> existence.<00:34:43.500>
34:43.500 --> 34:56.780
<34:43.500>And<34:43.500> I<34:43.500> think<34:43.500> that's<34:43.500> very<34:43.500> true<34:43.500> with,<34:43.500> with<34:43.500> a<34:43.500> lot<34:43.500> of<34:43.500> words<34:43.500> as<34:43.500> well,<34:43.500> right?<34:43.500> It's<34:43.500> like,<34:43.500> when<34:43.500> you<34:43.500> write<34:43.500> that<34:43.500> newsletter,<34:43.500> this<34:43.500> is<34:43.500> Jim<34:43.500> coming<34:43.500> through,<34:43.500> right?<34:43.500> This<34:43.500> is<34:43.500> Jim,<34:43.500> you<34:43.500> know,<34:43.500> buoyed<34:43.500> by<34:43.500> data<34:43.500> and<34:43.500> buoyed<34:43.500> by<34:43.500> a<34:43.500> whole<34:43.500> bunch<34:43.500> of<34:43.500> systems<34:43.500> that<34:43.500> maybe<34:43.500> are<34:43.500> accelerating<34:43.500> that.<34:56.780>
34:56.780 --> 34:58.500
<34:56.780>But<34:56.780> at<34:56.780> the<34:56.780> end<34:56.780> of<34:56.780> the<34:56.780> day,<34:56.780> that's<34:56.780> Jim<34:56.780> coming<34:56.780> through.<34:58.500>
35:00.190 --> 35:06.170
<35:00.190>Yeah.<35:00.190> And<35:00.190> what<35:00.190> I<35:00.190> would<35:00.190> say<35:00.190> is<35:00.190> that,<35:00.190> you<35:00.190> know,<35:00.190> in<35:00.190> a<35:00.190> conventional<35:00.190> kind<35:00.190> of<35:00.190> development<35:00.190> pattern,<35:06.170>
35:06.190 --> 35:13.600
<35:06.190>it<35:06.190> would<35:06.190> be<35:06.190> me<35:06.190> who's<35:06.190> the<35:06.190> subject<35:06.190> matter<35:06.190> expert<35:06.190> who's<35:06.190> trying<35:06.190> to<35:06.190> build<35:06.190> an<35:06.190> end<35:06.190> product<35:06.190> that<35:06.190> is<35:13.600>
35:13.600 --> 35:22.020
<35:13.600>to<35:13.600> me.<35:13.600> And<35:13.600> I<35:13.600> would<35:13.600> maybe<35:13.600> have<35:13.600> to<35:13.600> work<35:13.600> with<35:13.600> a<35:13.600> product<35:13.600> manager,<35:13.600> work<35:13.600> with,<35:13.600> you<35:13.600> know,<35:22.020>
35:23.220 --> 35:31.520
<35:23.220>development<35:23.220> cycles<35:23.220> where<35:23.220> that<35:23.220> would<35:23.220> get<35:23.220> built.<35:23.220> There<35:23.220> might<35:23.220> be<35:23.220> loss<35:23.220> in<35:23.220> that,<35:23.220> in<35:23.220> that<35:23.220> there<35:23.220> might<35:31.520>
35:31.520 --> 35:36.780
<35:31.520>be<35:31.520> iterations,<35:31.520> there<35:31.520> might<35:31.520> be<35:31.520> breakage<35:31.520> and<35:31.520> stuff<35:31.520> like<35:31.520> that.<35:31.520> So<35:31.520> the<35:31.520> thing<35:31.520> that's<35:31.520> kind<35:31.520> of<35:31.520> amazing<35:31.520> is<35:36.780>
35:36.780 --> 35:45.400
<35:36.780>that<35:36.780> right<35:36.780> from<35:36.780> my<35:36.780> vision,<35:36.780> I<35:36.780> can,<35:36.780> I<35:36.780> can<35:36.780> iterate<35:36.780> on<35:36.780> it<35:36.780> and<35:36.780> iterate<35:36.780> it<35:36.780> on<35:36.780> it<35:36.780> ridiculously<35:36.780> quickly.<35:45.400>
35:46.320 --> 36:10.900
<35:46.320>Yeah,<35:46.320> well,<35:46.320> I<35:46.320> mean,<35:46.320> and<35:46.320> some<35:46.320> of<35:46.320> that<35:46.320> is<35:46.320> just<35:46.320> because<35:46.320> you're<35:46.320> cutting<35:46.320> out<35:46.320> the<35:46.320> middle<35:46.320> man,<35:46.320> right?<35:46.320> You<35:46.320> don't<35:46.320> have<35:46.320> to<35:46.320> formalize<35:46.320> what<35:46.320> I<35:46.320> say<35:46.320> to<35:46.320> put<35:46.320> it<35:46.320> in<35:46.320> somebody<35:46.320> else's<35:46.320> head.<35:46.320> And<35:46.320> then<35:46.320> there's<35:46.320> a<35:46.320> lot<35:46.320> of<35:46.320> back<35:46.320> and<35:46.320> forth<35:46.320> clarification.<35:46.320> And<35:46.320> then<35:46.320> they<35:46.320> have<35:46.320> to<35:46.320> figure<35:46.320> out<35:46.320> how<35:46.320> to<35:46.320> turn<35:46.320> that<35:46.320> into<35:46.320> something<35:46.320> that<35:46.320> they're<35:46.320> implementing.<35:46.320> It's<35:46.320> just<35:46.320> the<35:46.320> middle<35:46.320> man's<35:46.320> gone.<35:46.320> You're<35:46.320> just<35:46.320> directly<35:46.320> working<35:46.320> with<35:46.320> this,<35:46.320> you<35:46.320> know,<35:46.320> technology<35:46.320> that<35:46.320> can<35:46.320> bring<35:46.320> it<35:46.320> into<35:46.320> existence.<35:46.320> And<35:46.320> then<35:46.320> of<35:46.320> course,<35:46.320> the<35:46.320> other<35:46.320> side<35:46.320> of<35:46.320> that<35:46.320> rapid<35:46.320> iteration<35:46.320> is<35:46.320> the<35:46.320> typing<35:46.320> of<35:46.320> the<35:46.320> code<35:46.320> is<35:46.320> very<35:46.320> fast,<35:46.320> right?<35:46.320> Like<35:46.320> much<35:46.320> faster<35:46.320> than<35:46.320> we<35:46.320> as<35:46.320> a<35:46.320> human<35:46.320> can<35:46.320> do<35:46.320> it.<36:10.900>
36:10.260 --> 36:15.940
<36:10.260>That's<36:10.260> right.<36:10.260> Yes,<36:10.260> yes.<36:10.260> Yeah,<36:10.260> it's<36:10.260> interesting.<36:10.260> I<36:10.260> mean,<36:10.260> it's<36:10.260> a,<36:10.260> I<36:10.260> mean,<36:10.260> it<36:10.260> is<36:10.260> definitely<36:10.260> two<36:15.940>
36:15.940 --> 36:22.480
<00:36:15.940>sides<00:36:16.224> of<00:36:16.509> a<00:36:16.793> coin<00:36:17.077> and<00:36:17.362> I<00:36:17.646> am<00:36:17.930> sensitive<00:36:18.215> to<00:36:18.499> that.<00:36:18.783> I<00:36:19.068> mean,<00:36:19.352> Paul<00:36:19.637> Ford<00:36:19.921> in<00:36:20.205> the<00:36:20.490> New<00:36:20.774> York<00:36:21.058> Times<00:36:21.343> in<00:36:21.627> an<00:36:21.911> article<00:36:22.196> he<00:36:22.480>
36:22.480 --> 36:28.260
<36:22.480>wrote<36:22.480> about<36:22.480> the<36:22.480> new<36:22.480> era<36:22.480> of<36:22.480> software,<36:22.480> I<36:22.480> think<36:22.480> kind<36:22.480> of<36:22.480> mailed<36:22.480> it<36:22.480> twice.<36:22.480> He's<36:22.480> a<36:22.480> lifetime<36:22.480> software<36:28.260>
36:28.260 --> 36:35.200
<36:28.260>developer<36:28.260> and<36:28.260> he's<36:28.260> both<36:28.260> delighted<36:28.260> that<36:28.260> probably<36:28.260> a<36:28.260> lot<36:28.260> of<36:28.260> people<36:28.260> that<36:28.260> need<36:28.260> custom<36:28.260> software<36:28.260> that<36:35.200>
36:35.200 --> 36:41.980
<36:35.200>couldn't<36:35.200> get<36:35.200> it<36:35.200> can<36:35.200> have<36:35.200> it<36:35.200> now,<36:35.200> but<36:35.200> also<36:35.200> realizing<36:35.200> that<36:35.200> he's<36:35.200> less<36:35.200> valuable<36:35.200> than<36:35.200> he<36:35.200> was<36:35.200> before.<36:41.980>
36:42.840 --> 37:05.760
<36:42.840>Yeah,<36:42.840> absolutely.<36:42.840> One<36:42.840> of<36:42.840> my<36:42.840> big<36:42.840> takeaways<36:42.840> from<36:42.840> that<36:42.840> column,<36:42.840> and<36:42.840> I<36:42.840> wrote<36:42.840> a<36:42.840> couple<36:42.840> of<36:42.840> pieces<36:42.840> about<36:42.840> that,<36:42.840> was<36:42.840> my,<36:42.840> and<36:42.840> maybe<36:42.840> not<36:42.840> everybody<36:42.840> shares<36:42.840> this,<36:42.840> but<36:42.840> my<36:42.840> mental<36:42.840> model<36:42.840> is<36:42.840> the<36:42.840> price,<36:42.840> like<36:42.840> the<36:42.840> cost,<36:42.840> I<36:42.840> guess<36:42.840> I<36:42.840> mean,<36:42.840> of<36:42.840> making<36:42.840> some<36:42.840> technology<36:42.840> thing<36:42.840> before<36:42.840> was<36:42.840> sort<36:42.840> of<36:42.840> artificially<36:42.840> high.<36:42.840> It<36:42.840> was<36:42.840> over,<36:42.840> the<36:42.840> cost<36:42.840> was<36:42.840> higher<36:42.840> than<36:42.840> the<36:42.840> value<36:42.840> in<36:42.840> many<36:42.840> cases,<36:42.840> right?<37:05.760>
37:05.760 --> 37:20.920
<00:37:05.760>If<00:37:06.036> I<00:37:06.311> say,<00:37:06.587> hey,<00:37:06.863> I<00:37:07.138> want<00:37:07.414> a<00:37:07.689> system<00:37:07.965> that<00:37:08.241> can<00:37:08.516> do<00:37:08.792> this<00:37:09.068> stuff<00:37:09.343> with<00:37:09.619> small<00:37:09.895> press<00:37:10.170> data<00:37:10.446> and<00:37:10.721> show<00:37:10.997> you<00:37:11.273> trends<00:37:11.548> and<00:37:11.824> whatnot,<00:37:12.100> what<00:37:12.375> is<00:37:12.651> the<00:37:12.927> economic<00:37:13.202> value<00:37:13.478> of<00:37:13.753> that<00:37:14.029> thing?<00:37:14.305> Well,<00:37:14.580> it's<00:37:14.856> X.<00:37:15.132> What<00:37:15.407> would<00:37:15.683> be<00:37:15.959> the<00:37:16.234> cost<00:37:16.510> to<00:37:16.785> develop<00:37:17.061> that<00:37:17.337> thing?<00:37:17.612> It's<00:37:17.888> 100X,<00:37:18.164> right?<00:37:18.439> And<00:37:18.715> there's<00:37:18.991> just,<00:37:19.266> you<00:37:19.542> know,<00:37:19.817> it's<00:37:20.093> out<00:37:20.369> of<00:37:20.644> proportion.<00:37:20.920>
37:21.420 --> 37:38.200
<37:21.420>And<37:21.420> so<37:21.420> the<37:21.420> only<37:21.420> software<37:21.420> that<37:21.420> gets<37:21.420> built<37:21.420> is<37:21.420> the<37:21.420> software<37:21.420> that<37:21.420> is<37:21.420> at<37:21.420> the<37:21.420> very<37:21.420> extreme<37:21.420> end<37:21.420> of<37:21.420> economic<37:21.420> value.<37:21.420> Like<37:21.420> it's<37:21.420> worth<37:21.420> it<37:21.420> to<37:21.420> put<37:21.420> in<37:21.420> all<37:21.420> of<37:21.420> this<37:21.420> development<37:21.420> time.<37:21.420> And<37:21.420> now<37:21.420> that<37:21.420> slider<37:21.420> just<37:21.420> moves<37:21.420> way<37:21.420> down<37:21.420> and<37:21.420> a<37:21.420> whole<37:21.420> bunch<37:21.420> of<37:21.420> other<37:21.420> things<37:21.420> that<37:21.420> the<37:21.420> economics<37:21.420> wouldn't<37:21.420> have<37:21.420> worked<37:21.420> before.<37:21.420> They<37:21.420> do<37:21.420> work<37:21.420> now.<37:38.200>
37:38.940 --> 37:43.120
<37:38.940>Absolutely.<37:38.940> I<37:38.940> think<37:38.940> that's<37:38.940> a,<37:38.940> I<37:38.940> think<37:38.940> that's<37:38.940> a<37:38.940> perfect<37:38.940> way<37:38.940> of<37:38.940> saying<37:38.940> it.<37:38.940> I<37:38.940> even<37:38.940> have<37:38.940> people<37:43.120>
37:43.480 --> 37:47.160
<37:43.480>ask<37:43.480> me,<37:43.480> how<37:43.480> are<37:43.480> you<37:43.480> going<37:43.480> to<37:43.480> pay<37:43.480> for<37:43.480> it?<37:43.480> And<37:43.480> I<37:43.480> go,<37:43.480> pay<37:43.480> for<37:43.480> what?<37:47.160>
37:45.400 --> 38:05.480
<37:45.400>Pay<37:45.400> for<37:45.400> what?<37:45.400> Yeah,<37:45.400> that's,<37:45.400> it's<37:45.400> delightful.<37:45.400> There<37:45.400> is<37:45.400> a,<37:45.400> so<37:45.400> I'm<37:45.400> curious<37:45.400> if<37:45.400> someone<37:45.400> came<37:45.400> to<37:45.400> you<37:45.400> today,<37:45.400> like,<37:45.400> or<37:45.400> maybe<37:45.400> even<37:45.400> yourself,<37:45.400> Jim<37:45.400> from<37:45.400> a<37:45.400> year<37:45.400> ago,<37:45.400> came<37:45.400> to<37:45.400> you<37:45.400> today<37:45.400> and,<37:45.400> you<37:45.400> know,<37:45.400> was<37:45.400> feeling<37:45.400> apprehensive<37:45.400> about<37:45.400> getting<37:45.400> into<37:45.400> this.<38:05.480>
38:05.480 --> 38:14.560
<38:05.480>What<38:05.480> would<38:05.480> you,<38:05.480> what<38:05.480> would<38:05.480> you<38:05.480> counsel<38:05.480> them<38:05.480> right<38:05.480> now?<38:05.480> Like,<38:05.480> do<38:05.480> you<38:05.480> have<38:05.480> any<38:05.480> tips<38:05.480> for<38:05.480> someone<38:05.480> who<38:05.480> is<38:05.480> starting<38:05.480> on<38:05.480> this<38:05.480> tomorrow<38:05.480> and<38:05.480> maybe<38:05.480> feeling<38:05.480> the<38:05.480> way<38:05.480> you<38:05.480> did<38:05.480> before<38:05.480> you<38:05.480> got<38:05.480> into<38:05.480> it?<38:14.560>
38:14.720 --> 38:18.220
<38:14.720>My<38:14.720> take,<38:14.720> and<38:14.720> I<38:14.720> know<38:14.720> there's<38:14.720> a<38:14.720> million<38:14.720> tools,<38:14.720> but<38:14.720> mine<38:14.720> is<38:14.720> you<38:14.720> need<38:14.720> to<38:14.720> get<38:14.720> Claude.<38:18.220>
38:18.760 --> 38:25.140
<38:18.760>You<38:18.760> need<38:18.760> to<38:18.760> use<38:18.760> cowork.<38:18.760> You<38:18.760> need<38:18.760> to<38:18.760> give<38:18.760> it<38:18.760> a<38:18.760> folder<38:18.760> on<38:18.760> your<38:18.760> hard<38:18.760> drive<38:18.760> and<38:18.760> tell<38:18.760> it<38:18.760> that<38:25.140>
38:25.140 --> 38:28.800
<38:25.140>is<38:25.140> the<38:25.140> folder<38:25.140> that<38:25.140> you<38:25.140> guys<38:25.140> are<38:25.140> going<38:25.140> to<38:25.140> work<38:25.140> in.<38:25.140> You<38:25.140> need<38:25.140> to<38:28.800>
38:28.800 --> 38:34.160
<38:28.800>put<38:28.800> anything<38:28.800> you<38:28.800> want<38:28.800> it<38:28.800> to<38:28.800> think<38:28.800> about<38:28.800> in<38:28.800> that<38:28.800> folder<38:28.800> and<38:28.800> then<38:28.800> you<38:28.800> need<38:28.800> to<38:28.800> start<38:28.800> talking<38:28.800> to<38:28.800> it.<38:34.160>
38:31.880 --> 38:44.420
<00:38:31.880>Yeah.<00:38:32.219> And,<00:38:32.558> and<00:38:32.897> for<00:38:33.236> folks<00:38:33.575> who<00:38:33.914> are,<00:38:34.252> so<00:38:34.591> there's,<00:38:34.930> for<00:38:35.269> listeners,<00:38:35.608> there's,<00:38:35.947> there's<00:38:36.286> Claude<00:38:36.625> Cowork<00:38:36.964> and<00:38:37.303> there's<00:38:37.642> Claude<00:38:37.981> Code.<00:38:38.319> And<00:38:38.658> under<00:38:38.997> the<00:38:39.336> hood,<00:38:39.675> those<00:38:40.014> are<00:38:40.353> very<00:38:40.692> similar<00:38:41.031> things<00:38:41.370> that<00:38:41.709> they're<00:38:42.048> doing.<00:38:42.386> Claude<00:38:42.725> Code<00:38:43.064> is<00:38:43.403> in<00:38:43.742> a<00:38:44.081> terminal.<00:38:44.420>
38:44.420 --> 38:56.540
<38:44.420>Claude<38:44.420> Cowork<38:44.420> is<38:44.420> in<38:44.420> an<38:44.420> app.<38:44.420> Claude<38:44.420> Code<38:44.420> is<38:44.420> a<38:44.420> little<38:44.420> bit<38:44.420> more<38:44.420> tilted<38:44.420> towards<38:44.420> kind<38:44.420> of<38:44.420> the<38:44.420> developer<38:44.420> mindset<38:44.420> and<38:44.420> Claude<38:44.420> Cowork<38:44.420> is<38:44.420> tilted<38:44.420> a<38:44.420> little<38:44.420> bit<38:44.420> more<38:44.420> towards<38:44.420> the<38:44.420> layperson,<38:44.420> non-developer<38:44.420> persona.<38:56.540>
38:57.020 --> 39:04.600
<38:57.020>But<38:57.020> what<38:57.020> both<38:57.020> of<38:57.020> them<38:57.020> can<38:57.020> do<38:57.020> is<38:57.020> they<38:57.020> can<38:57.020> work<38:57.020> with<38:57.020> local<38:57.020> files,<38:57.020> they<38:57.020> can<38:57.020> create<38:57.020> files,<38:57.020> they<38:57.020> can<38:57.020> write<38:57.020> code,<38:57.020> they<38:57.020> can<38:57.020> do<38:57.020> a<38:57.020> whole<38:57.020> bunch<38:57.020> of<38:57.020> stuff<38:57.020> like<38:57.020> that.<39:04.600>
39:04.600 --> 39:20.160
<39:04.600>And<39:04.600> they<39:04.600> can,<39:04.600> ultimately,<39:04.600> they<39:04.600> can<39:04.600> build<39:04.600> technology<39:04.600> products,<39:04.600> they<39:04.600> can<39:04.600> build<39:04.600> websites<39:04.600> or<39:04.600> apps<39:04.600> or<39:04.600> any<39:04.600> of<39:04.600> that<39:04.600> stuff.<39:04.600> And<39:04.600> the<39:04.600> interface<39:04.600> to<39:04.600> them<39:04.600> is,<39:04.600> you<39:04.600> know,<39:04.600> you<39:04.600> just<39:04.600> talk<39:04.600> to<39:04.600> them<39:04.600> and<39:04.600> the,<39:04.600> and<39:04.600> like<39:04.600> a<39:04.600> chat,<39:04.600> it's<39:04.600> back<39:04.600> and<39:04.600> forth.<39:20.160>
39:20.620 --> 39:31.600
<39:20.620>But<39:20.620> unlike<39:20.620> a<39:20.620> chat,<39:20.620> you're<39:20.620> not<39:20.620> the<39:20.620> go-between.<39:20.620> You<39:20.620> don't<39:20.620> have<39:20.620> to<39:20.620> constantly<39:20.620> take<39:20.620> what<39:20.620> it<39:20.620> says<39:20.620> and<39:20.620> paste<39:20.620> it<39:20.620> somewhere<39:20.620> and<39:20.620> then<39:20.620> take<39:20.620> the<39:20.620> result<39:20.620> of<39:20.620> that<39:20.620> and<39:20.620> paste<39:20.620> it<39:20.620> back<39:20.620> into<39:20.620> chat.<39:20.620> It's<39:20.620> just<39:20.620> directly<39:20.620> working<39:20.620> with<39:20.620> the<39:20.620> files.<39:31.600>
39:33.200 --> 39:40.020
<39:33.200>Yeah.<39:33.200> And<39:33.200> even,<39:33.200> because<39:33.200> you<39:33.200> start<39:33.200> to<39:33.200> work<39:33.200> it<39:33.200> out,<39:33.200> I<39:33.200> mean,<39:33.200> I<39:33.200> actually<39:33.200> work<39:33.200> with<39:33.200> code<39:33.200> and<39:40.020>
39:40.660 --> 39:45.720
<39:40.660>cowork.<39:40.660> Cowork<39:40.660> is<39:40.660> my<39:40.660> assistant<39:40.660> because<39:40.660> it<39:40.660> has<39:40.660> other<39:40.660> functions<39:40.660> too.<39:40.660> It's<39:40.660> kind<39:40.660> of<39:40.660> my<39:45.720>
39:45.720 --> 39:53.800
<39:45.720>personal<39:45.720> assistant<39:45.720> /<39:45.720> product<39:45.720> manager.<39:45.720> So<39:45.720> we<39:45.720> do<39:45.720> strategy.<39:45.720> We<39:45.720> do<39:45.720> CRM,<39:45.720> who<39:45.720> do<39:45.720> we<39:45.720> have<39:45.720> to<39:45.720> call<39:45.720> back<39:53.800>
39:54.360 --> 40:00.460
<39:54.360>and<39:54.360> we<39:54.360> do<39:54.360> all<39:54.360> that<39:54.360> stuff.<39:54.360> And<39:54.360> then<39:54.360> it<39:54.360> writes<39:54.360> tickets<39:54.360> for<39:54.360> sprints<39:54.360> that<39:54.360> Code<39:54.360> does.<40:00.460>
40:01.120 --> 40:16.640
<40:01.120>Oh,<40:01.120> fascinating.<40:01.120> So<40:01.120> you're<40:01.120> then<40:01.120> saying<40:01.120> like,<40:01.120> and<40:01.120> then<40:01.120> Code<40:01.120> is<40:01.120> the<40:01.120> one<40:01.120> that<40:01.120> is<40:01.120> really<40:01.120> like<40:01.120> my<40:01.120> development<40:01.120> team.<40:01.120> How<40:01.120> cool.<40:01.120> What<40:01.120> a<40:01.120> cool,<40:01.120> I<40:01.120> haven't<40:01.120> heard<40:01.120> of<40:01.120> anyone<40:01.120> using<40:01.120> those<40:01.120> two<40:01.120> things<40:01.120> in<40:01.120> conjunction<40:01.120> in<40:01.120> exactly<40:01.120> that<40:01.120> way,<40:01.120> but<40:01.120> it<40:01.120> does<40:01.120> seem<40:01.120> like<40:01.120> a<40:01.120> really<40:01.120> nice<40:01.120> balance.<40:16.640>
40:17.780 --> 40:22.100
<40:17.780>Well,<40:17.780> it<40:17.780> was<40:17.780> funny<40:17.780> because<40:17.780> I<40:17.780> used<40:17.780> to,<40:17.780> I<40:17.780> pressured<40:17.780> cowork.<40:17.780> I'm<40:17.780> going,<40:17.780> why<40:17.780> are<40:17.780> you<40:17.780> different?<40:17.780> I<40:17.780> had<40:17.780> a<40:22.100>
40:22.100 --> 40:26.160
<40:22.100>conversation<40:22.100> heart<40:22.100> to<40:22.100> heart,<40:22.100> you<40:22.100> know,<40:22.100> why<40:22.100> are<40:22.100> you<40:22.100> different<40:22.100> than<40:22.100> code?<40:22.100> And<40:22.100> it<40:22.100> assured<40:22.100> me<40:22.100> that's<40:26.160>
40:26.160 --> 40:29.500
<40:26.160>the<40:26.160> same,<40:26.160> but<40:26.160> it's<40:26.160> actually<40:26.160> not.<40:26.160> It's<40:26.160> in<40:26.160> a<40:26.160> sand<40:26.160> anyway,<40:26.160> first<40:26.160> things<40:26.160> that<40:26.160> I<40:26.160> don't<40:26.160> even<40:26.160> really<40:29.500>
40:29.500 --> 40:34.360
<40:29.500>understand.<40:29.500> It's<40:29.500> in<40:29.500> a<40:29.500> sandbox.<40:29.500> It<40:29.500> has<40:29.500> some<40:29.500> limitations,<40:29.500> but<40:29.500> anyway,<40:29.500> so,<40:29.500> and<40:29.500> also<40:29.500> I<40:29.500> want<40:29.500> to<40:34.360>
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<40:34.360>be<40:34.360> working<40:34.360> with<40:34.360> it<40:34.360> all<40:34.360> day.<40:34.360> So<40:34.360> I<40:34.360> don't<40:34.360> want<40:34.360> it<40:34.360> to<40:34.360> be<40:34.360> churning<40:34.360> development<40:34.360> processes.<40:34.360> So<40:34.360> I<40:34.360> have<40:34.360> it<40:40.240>
40:40.240 --> 40:48.560
<40:40.240>write<40:40.240> sprints<40:40.240> for<40:40.240> code<40:40.240> that<40:40.240> then,<40:40.240> that<40:40.240> then<40:40.240> Code<40:40.240> goes<40:40.240> through.<40:40.240> I<40:40.240> was<40:40.240> explaining<40:40.240> this<40:40.240> to<40:40.240> my<40:40.240> friend<40:48.560>
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<00:40:48.560>who<00:40:48.808> had<00:40:49.055> a<00:40:49.303> Claude-pilled<00:40:49.550> me<00:40:49.798> and<00:40:50.046> I<00:40:50.293> was<00:40:50.541> explaining<00:40:50.789> this<00:40:51.036> and<00:40:51.284> he<00:40:51.531> just<00:40:51.779> looked<00:40:52.027> at<00:40:52.274> me<00:40:52.522> and<00:40:52.770> smiled<00:40:53.017> and<00:40:53.265> he<00:40:53.512> said,<00:40:53.760>
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<40:54.400>so<40:54.400> you're<40:54.400> in<40:54.400> management<40:54.400> again.<40:56.440>
40:59.100 --> 41:13.600
<40:59.100>Yeah,<40:59.100> in<40:59.100> a<40:59.100> certain<40:59.100> sense,<40:59.100> right?<40:59.100> But<40:59.100> it's<40:59.100> funny<40:59.100> how<40:59.100> different<40:59.100> it<40:59.100> is,<40:59.100> though,<40:59.100> at<40:59.100> the<40:59.100> same<40:59.100> time<40:59.100> from<40:59.100> management<40:59.100> of<40:59.100> yesteryear,<40:59.100> of<40:59.100> humans,<40:59.100> in<40:59.100> that<40:59.100> there's<40:59.100> a<40:59.100> whole<40:59.100> lot<40:59.100> of<40:59.100> extra<40:59.100> stuff<40:59.100> that<40:59.100> goes<40:59.100> with<40:59.100> managing<40:59.100> humans.<41:13.600>
41:14.800 --> 41:31.700
<41:14.800>And<41:14.800> I<41:14.800> don't<41:14.800> know,<41:14.800> to<41:14.800> me,<41:14.800> it<41:14.800> both<41:14.800> is<41:14.800> and<41:14.800> isn't<41:14.800> reminiscent<41:14.800> of<41:14.800> that,<41:14.800> because<41:14.800> my<41:14.800> experience<41:14.800> managing<41:14.800> humans,<41:14.800> I<41:14.800> don't<41:14.800> know<41:14.800> about<41:14.800> yours,<41:14.800> is<41:14.800> a<41:14.800> lot<41:14.800> of<41:14.800> my<41:14.800> effort<41:14.800> and<41:14.800> thought<41:14.800> has<41:14.800> to<41:14.800> go<41:14.800> into<41:14.800> making<41:14.800> sure<41:14.800> that<41:14.800> I've<41:14.800> really<41:14.800> enabled<41:14.800> them<41:14.800> to<41:14.800> be<41:14.800> successful<41:14.800> and<41:14.800> doing<41:14.800> the<41:14.800> thing<41:14.800> that<41:14.800> they're<41:14.800> doing.<41:31.700>
41:31.720 --> 41:38.100
<41:31.720>And<41:31.720> I<41:31.720> have<41:31.720> to<41:31.720> kind<41:31.720> of<41:31.720> handhold<41:31.720> them<41:31.720> a<41:31.720> little<41:31.720> bit<41:31.720> and<41:31.720> I<41:31.720> got<41:31.720> to<41:31.720> coddle<41:31.720> them<41:31.720> a<41:31.720> little<41:31.720> bit<41:31.720> and<41:31.720> I<41:31.720> got<41:31.720> to<41:31.720> care<41:31.720> about<41:31.720> their<41:31.720> feelings<41:31.720> and<41:31.720> all<41:31.720> that<41:31.720> stuff.<41:38.100>
41:38.100 --> 41:46.160
<41:38.100>And,<41:38.100> you<41:38.100> know,<41:38.100> it's<41:38.100> it's<41:38.100> different<41:38.100> when<41:38.100> your<41:38.100> development<41:38.100> team,<41:38.100> you<41:38.100> just<41:38.100> go,<41:38.100> here's<41:38.100> the<41:38.100> spring,<41:38.100> go<41:38.100> do<41:38.100> it.<41:38.100> And<41:38.100> if<41:38.100> it's<41:38.100> not<41:38.100> right,<41:38.100> you<41:38.100> can<41:38.100> go<41:38.100> back<41:38.100> and<41:38.100> say,<41:38.100> no,<41:38.100> I<41:38.100> threw<41:38.100> all<41:38.100> that<41:38.100> away.<41:38.100> Do<41:38.100> it<41:38.100> again.<41:46.160>
41:46.620 --> 41:54.720
<41:46.620>But<41:46.620> I'd<41:46.620> be<41:46.620> curious<41:46.620> because<41:46.620> I<41:46.620> do<41:46.620> find<41:46.620> myself,<41:46.620> I<41:46.620> would<41:46.620> say<41:46.620> that<41:46.620> before<41:46.620> I<41:46.620> would<41:46.620> talk<41:46.620> into<41:46.620> teams<41:54.720>
41:54.720 --> 42:02.760
<41:54.720>to<41:54.720> other<41:54.720> people.<41:54.720> And<41:54.720> now<41:54.720> I<41:54.720> talk<41:54.720> into<41:54.720> Claude<41:54.720> to<41:54.720> Claude<41:54.720> and<41:54.720> it,<41:54.720> and<41:54.720> it<41:54.720> feels<41:54.720> kind<41:54.720> of,<41:54.720> well,<42:02.760>
42:02.820 --> 42:06.060
<42:02.820>I<42:02.820> don't<42:02.820> know<42:02.820> what<42:02.820> I<42:02.820> want<42:02.820> to<42:02.820> say.<42:02.820> It<42:02.820> feels<42:02.820> kind<42:02.820> of<42:02.820> the<42:02.820> same,<42:02.820> but<42:02.820> I'm<42:02.820> saying<42:02.820> the<42:02.820> same<42:02.820> things.<42:06.060>
42:06.160 --> 42:22.820
<00:42:06.160>It<00:42:07.140> is<00:42:08.120> interesting<00:42:09.100> what<00:42:10.080> you<00:42:11.060> said<00:42:12.040> about<00:42:13.020> how<00:42:14.000> it's<00:42:14.980> different<00:42:15.960> for<00:42:16.940> managing<00:42:17.920> people.<00:42:18.900> And<00:42:19.880> I<00:42:20.860> would<00:42:21.840> say,<00:42:22.820>
42:07.060 --> 42:11.460
<00:42:07.060>I<00:42:07.500> do<00:42:07.940> have<00:42:08.380> conversations<00:42:08.820> with<00:42:09.260> it<00:42:09.700> about<00:42:10.140> roles<00:42:10.580> and<00:42:11.020> responsibilities.<00:42:11.460>
42:11.460 --> 42:16.700
<00:42:11.460>Yeah,<00:42:11.688> yeah,<00:42:11.916> I've<00:42:12.143> seen<00:42:12.371> more<00:42:12.599> and<00:42:12.827> more<00:42:13.055> people<00:42:13.283> doing<00:42:13.510> that.<00:42:13.738> It's<00:42:13.966> a<00:42:14.194> very<00:42:14.422> funny<00:42:14.650> thing.<00:42:14.877> I've<00:42:15.105> seen<00:42:15.333> more<00:42:15.561> people<00:42:15.789> having<00:42:16.017> success<00:42:16.244> with<00:42:16.472> that.<00:42:16.700>
42:22.820 --> 42:29.960
<42:22.820>I<42:22.820> just<42:22.820> talked<42:22.820> to<42:22.820> somebody<42:22.820> the<42:22.820> other<42:22.820> day<42:22.820> who<42:22.820> said,<42:22.820> oh,<42:22.820> yeah,<42:22.820> if<42:22.820> you're<42:22.820> not<42:22.820> using<42:22.820> agent<42:22.820> teams,<42:22.820> you're<42:22.820> not<42:22.820> even<42:22.820> getting<42:22.820> half<42:22.820> the<42:22.820> value.<42:29.960>
42:30.380 --> 42:34.560
<42:30.380>And<42:30.380> I<42:30.380> was<42:30.380> like,<42:30.380> oh,<42:30.380> yeah,<42:30.380> I<42:30.380> guess<42:30.380> I'm<42:30.380> a<42:30.380> fuddy<42:30.380> duddy.<42:30.380> I<42:30.380> haven't<42:30.380> really<42:30.380> started<42:30.380> using<42:30.380> that<42:30.380> yet.<42:34.560>
42:34.900 --> 42:40.220
<42:34.900>And<42:34.900> here<42:34.900> I<42:34.900> am,<42:34.900> you<42:34.900> know,<42:34.900> writing<42:34.900> a<42:34.900> book<42:34.900> on<42:34.900> this.<42:34.900> And,<42:34.900> you<42:34.900> know,<42:34.900> that's<42:34.900> what<42:34.900> that's<42:34.900> the<42:34.900> other<42:34.900> thing<42:34.900> I<42:34.900> suppose<42:34.900> that<42:34.900> is<42:34.900> worth<42:34.900> admitting.<42:40.220>
42:40.820 --> 42:45.100
<42:40.820>This<42:40.820> stuff<42:40.820> is<42:40.820> all<42:40.820> moving<42:40.820> a<42:40.820> million<42:40.820> miles<42:40.820> an<42:40.820> hour<42:40.820> and<42:40.820> whatever<42:40.820> you<42:40.820> knew<42:40.820> about<42:40.820> it<42:40.820> last<42:40.820> week<42:40.820> might<42:40.820> not<42:40.820> be<42:40.820> true<42:40.820> now.<42:45.100>
42:45.460 --> 42:49.700
<42:45.460>I<42:45.460> have<42:45.460> to<42:45.460> say<42:45.460> it's<42:45.460> interesting<42:45.460> because<42:45.460> certainly,<42:45.460> you<42:45.460> know,<42:45.460> I<42:45.460> don't<42:45.460> know<42:45.460> if<42:45.460> you<42:45.460> remember<42:45.460> this,<42:49.700>
42:49.760 --> 42:56.380
<00:42:49.760>remember<00:42:51.084> the<00:42:52.408> 52<00:42:53.732> folders<00:42:55.056> guy<00:42:56.380>
42:51.220 --> 42:54.700
<42:51.220>Oh,<42:51.220> of<42:51.220> course,<42:51.220> Merlin<42:51.220> Mann.<42:51.220> Yeah.<42:54.700>
42:56.380 --> 43:02.580
<00:42:56.380>let's<00:42:56.610> talk<00:42:56.839> about<00:42:57.069> that.<00:42:57.299> It's<00:42:57.528> so<00:42:57.758> interesting.<00:42:57.987> Remember<00:42:58.217> that<00:42:58.447> was<00:42:58.676> all<00:42:58.906> Markdown-based<00:42:59.136> and<00:42:59.365> I<00:42:59.595> totally<00:42:59.824> fell<00:43:00.054> down<00:43:00.284> the<00:43:00.513> rabbit<00:43:00.743> hole.<00:43:00.973> And<00:43:01.202> a<00:43:01.432> real<00:43:01.661> risk<00:43:01.891> for<00:43:02.121> me<00:43:02.350> personally,<00:43:02.580>
43:02.620 --> 43:09.580
<43:02.620>maybe<43:02.620> for<43:02.620> everybody<43:02.620> is<43:02.620> do<43:02.620> I<43:02.620> have<43:02.620> the<43:02.620> best<43:02.620> system,<43:02.620> which<43:02.620> is<43:02.620> a<43:02.620> great<43:02.620> way<43:02.620> to<43:02.620> avoid<43:02.620> work.<43:09.580>
43:10.320 --> 43:16.840
<43:10.320>I<43:10.320> have<43:10.320> to<43:10.320> say,<43:10.320> as<43:10.320> I've<43:10.320> gotten<43:10.320> older,<43:10.320> I'm<43:10.320> kind<43:10.320> of<43:10.320> like,<43:10.320> does<43:10.320> this<43:10.320> system<43:10.320> work?<43:10.320> But<43:16.840>
43:17.400 --> 43:24.020
<00:43:17.400>I<00:43:17.768> mean,<00:43:18.136> I<00:43:18.503> haven't<00:43:18.871> hit<00:43:19.239> a<00:43:19.607> wall<00:43:19.974> yet<00:43:20.342> with<00:43:20.710> my<00:43:21.078> two-agent<00:43:21.446> division.<00:43:21.813> So<00:43:22.181> I<00:43:22.549> don't,<00:43:22.917> I've<00:43:23.284> avoided<00:43:23.652> that.<00:43:24.020>
43:23.520 --> 43:27.360
<43:23.520>Well,<43:23.520> I<43:23.520> think<43:23.520> you're<43:23.520> onto<43:23.520> something<43:23.520> there,<43:23.520> which<43:23.520> is<43:23.520> exactly<43:23.520> right.<43:27.360>
43:27.420 --> 43:37.960
<43:27.420>Constant<43:27.420> process<43:27.420> tweaking<43:27.420> is<43:27.420> a<43:27.420> way<43:27.420> of<43:27.420> avoiding<43:27.420> the<43:27.420> hard<43:27.420> thing<43:27.420> you<43:27.420> really<43:27.420> have<43:27.420> to<43:27.420> do<43:27.420> with<43:27.420> your<43:27.420> brain,<43:27.420> right,<43:27.420> which<43:27.420> is<43:27.420> the<43:27.420> inner<43:27.420> loop<43:27.420> of,<43:27.420> you<43:27.420> know,<43:27.420> thought<43:27.420> work<43:27.420> around<43:27.420> what<43:27.420> are<43:27.420> the<43:27.420> best<43:27.420> features<43:27.420> I<43:27.420> should<43:27.420> make?<43:37.960>
43:37.960 --> 43:44.740
<43:37.960>What<43:37.960> are<43:37.960> the<43:37.960> what<43:37.960> are<43:37.960> the<43:37.960> things<43:37.960> I<43:37.960> really<43:37.960> want<43:37.960> to<43:37.960> know<43:37.960> about<43:37.960> small<43:37.960> presses?<43:37.960> How<43:37.960> could<43:37.960> I<43:37.960> be<43:37.960> transformative<43:37.960> for<43:37.960> small<43:37.960> presses<43:37.960> and<43:37.960> people<43:37.960> who<43:37.960> care<43:37.960> about<43:37.960> them?<43:44.740>
43:45.040 --> 43:52.760
<43:45.040>What<43:45.040> you<43:45.040> know,<43:45.040> there's<43:45.040> that's<43:45.040> the<43:45.040> important<43:45.040> stuff,<43:45.040> whether<43:45.040> you're<43:45.040> using<43:45.040> agent<43:45.040> teams<43:45.040> or<43:45.040> blurple<43:45.040> or<43:45.040> whatever<43:45.040> other<43:45.040> stupid<43:45.040> thing<43:45.040> is<43:45.040> next<43:45.040> is<43:45.040> beside<43:45.040> the<43:45.040> point.<43:52.760>
43:53.400 --> 44:01.560
<43:53.400>I've<43:53.400> lately<43:53.400> been<43:53.400> thinking<43:53.400> that<43:53.400> what<43:53.400> I<43:53.400> think<43:53.400> I<43:53.400> need<43:53.400> there<43:53.400> is<43:53.400> is<43:53.400> a<43:53.400> little<43:53.400> space<43:53.400> in<43:53.400> my<43:53.400> week,<43:53.400> three<43:53.400> hours,<43:53.400> something<43:53.400> like<43:53.400> that<43:53.400> in<43:53.400> my<43:53.400> week.<44:01.560>
44:02.140 --> 44:05.020
<44:02.140>That's<44:02.140> cordoned<44:02.140> off<44:02.140> for<44:02.140> hey,<44:02.140> this<44:02.140> is<44:02.140> where<44:02.140> you<44:02.140> go<44:02.140> look<44:02.140> at<44:02.140> the<44:02.140> new<44:02.140> stuff.<44:05.020>
44:05.060 --> 44:08.000
<44:05.060>This<44:05.060> is<44:05.060> where<44:05.060> you<44:05.060> go<44:05.060> try<44:05.060> a<44:05.060> thing<44:05.060> a<44:05.060> different<44:05.060> way<44:05.060> than<44:05.060> the<44:05.060> way<44:05.060> you've<44:05.060> been<44:05.060> doing<44:05.060> it.<44:08.000>
44:08.000 --> 44:10.960
<44:08.000>If<44:08.000> you<44:08.000> can't<44:08.000> fit<44:08.000> it<44:08.000> in<44:08.000> there,<44:08.000> it's<44:08.000> not<44:08.000> worth<44:08.000> changing.<44:08.000> Right.<44:10.960>
44:11.940 --> 44:14.700
<44:11.940>And<44:11.940> so<44:11.940> I'm<44:11.940> that's<44:11.940> that's<44:11.940> my<44:11.940> next<44:11.940> experiment.<44:14.700>
44:14.840 --> 44:20.720
<00:44:14.840>Yeah.<00:44:15.232> Claude<00:44:15.624> has<00:44:16.016> called<00:44:16.408> that<00:44:16.800> meta,<00:44:17.192> you<00:44:17.584> know,<00:44:17.976> meta<00:44:18.368> management.<00:44:18.760> I<00:44:19.152> did<00:44:19.544> a<00:44:19.936> one<00:44:20.328> yesterday,<00:44:20.720>
44:20.740 --> 44:25.980
<44:20.740>somebody<44:20.740> was<44:20.740> showing<44:20.740> me<44:20.740> this<44:20.740> thing<44:20.740> about,<44:20.740> um,<44:20.740> knowledge-based<44:20.740> wikis<44:20.740> that<44:20.740> I<44:20.740> think,<44:20.740> uh,<44:25.980>
44:25.980 --> 44:33.540
<44:25.980>I<44:25.980> forgot<44:25.980> the<44:25.980> guy<44:25.980> from<44:25.980> open<44:25.980> AI<44:25.980> who<44:25.980> wrote<44:25.980> it<44:25.980> and<44:25.980> it<44:25.980> was<44:25.980> an<44:25.980> idea.<44:25.980> The<44:25.980> thing<44:25.980> is<44:25.980> I<44:25.980> gave<44:25.980> it<44:25.980> to<44:25.980> Claude,<44:33.540>
44:33.640 --> 44:37.740
<44:33.640>I<44:33.640> go,<44:33.640> what's<44:33.640> here<44:33.640> that's<44:33.640> useful.<44:33.640> And<44:33.640> it<44:33.640> said,<44:33.640> you<44:33.640> know,<44:33.640> we're<44:33.640> pretty<44:33.640> much<44:33.640> doing<44:33.640> that,<44:37.740>
44:37.740 --> 44:40.820
<44:37.740>here's<44:37.740> some<44:37.740> good<44:37.740> ideas<44:37.740> that<44:37.740> I<44:37.740> think<44:37.740> we<44:37.740> should<44:37.740> adopt.<44:37.740> And<44:37.740> I<44:37.740> go,<44:37.740> great.<44:37.740> Do<44:37.740> that.<44:40.820>
44:41.040 --> 44:41.600
<44:41.040>Awesome.<44:41.600>
44:41.880 --> 44:42.560
<44:41.880>That's<44:41.880> so<44:41.880> cool.<44:42.560>
44:42.560 --> 44:52.720
<44:42.560>What<44:42.560> a<44:42.560> what<44:42.560> a<44:42.560> fun<44:42.560> way<44:42.560> to<44:42.560> I<44:42.560> mean,<44:42.560> it<44:42.560> sounds<44:42.560> to<44:42.560> me<44:42.560> like<44:42.560> you're<44:42.560> having<44:42.560> fun,<44:42.560> like<44:42.560> you're<44:42.560> doing<44:42.560> this<44:42.560> not<44:42.560> out<44:42.560> of<44:42.560> obligation<44:42.560> or<44:42.560> not<44:42.560> out<44:42.560> of<44:42.560> a<44:42.560> necessity,<44:42.560> but<44:42.560> you<44:42.560> really<44:42.560> are<44:42.560> legitimately<44:42.560> having<44:42.560> fun<44:42.560> with<44:42.560> this.<44:52.720>
44:53.280 --> 44:58.280
<44:53.280>Yes.<44:53.280> I<44:53.280> think<44:53.280> it<44:53.280> is.<44:53.280> I,<44:53.280> yes,<44:53.280> I'm<44:53.280> having<44:53.280> a<44:53.280> lot<44:53.280> of<44:53.280> fun<44:53.280> with<44:53.280> it.<44:53.280> I<44:53.280> find<44:53.280> that<44:53.280> other<44:53.280> people<44:53.280> having<44:58.280>
44:58.280 --> 45:04.160
<44:58.280>fun<44:58.280> with<44:58.280> it<44:58.280> too.<44:58.280> The<44:58.280> people<44:58.280> that<44:58.280> I<44:58.280> meet<44:58.280> find<44:58.280> it<44:58.280> cause<44:58.280> it's<44:58.280> just<44:58.280> some<44:58.280> things<44:58.280> have<44:58.280> been<44:58.280> so<44:58.280> hard<44:58.280> for<45:04.160>
45:04.160 --> 45:11.300
<45:04.160>so<45:04.160> long<45:04.160> in<45:04.160> certain<45:04.160> ways<45:04.160> that<45:04.160> to<45:04.160> have<45:04.160> it<45:04.160> be<45:04.160> this<45:04.160> easy<45:04.160> is<45:04.160> a<45:04.160> big<45:04.160> deal.<45:04.160> I<45:04.160> mean,<45:04.160> I<45:04.160> compare<45:04.160> it<45:04.160> to<45:04.160> when<45:11.300>
45:11.300 --> 45:15.680
<45:11.300>I<45:11.300> first<45:11.300> started<45:11.300> blogging,<45:11.300> which<45:11.300> was,<45:11.300> there<45:11.300> was<45:11.300> a<45:11.300> lot<45:11.300> of<45:11.300> technical<45:11.300> out<45:11.300> there,<45:11.300> but<45:11.300> it<45:11.300> was<45:11.300> kind<45:11.300> of<45:15.680>
45:15.680 --> 45:19.080
<45:15.680>amazing.<45:15.680> You're<45:15.680> like,<45:15.680> I'm<45:15.680> going<45:15.680> to<45:15.680> put<45:15.680> this<45:15.680> up<45:15.680> and<45:15.680> then<45:15.680> I'm<45:15.680> going<45:15.680> to<45:15.680> start<45:15.680> writing<45:15.680> into<45:15.680> it.<45:19.080>
45:19.260 --> 45:23.860
<45:19.260>And<45:19.260> it<45:19.260> kind<45:19.260> of<45:19.260> really<45:19.260> democratized<45:19.260> content<45:19.260> creation,<45:19.260> which<45:19.260> of<45:19.260> course,<45:23.860>
45:24.440 --> 45:30.760
<45:24.440>oh,<45:24.440> well<45:24.440> blogging<45:24.440> isn't<45:24.440> publishing,<45:24.440> but<45:24.440> of<45:24.440> course<45:24.440> WordPress<45:24.440> took<45:24.440> over<45:24.440> the<45:24.440> entire<45:24.440> landscape.<45:24.440> I<45:24.440> feel<45:30.760>
45:30.760 --> 45:37.040
<45:30.760>like<45:30.760> this<45:30.760> is<45:30.760> that<45:30.760> for<45:30.760> the<45:30.760> kind<45:30.760> of<45:30.760> data<45:30.760> reporting<45:30.760> that<45:30.760> I'm<45:30.760> doing,<45:30.760> but<45:30.760> also<45:30.760> for<45:30.760> other<45:30.760> kinds<45:30.760> of<45:37.040>
45:37.040 --> 45:43.760
<00:45:37.040>development.<00:45:37.413> So<00:45:37.787> I<00:45:38.160> feel<00:45:38.533> like<00:45:38.907> it,<00:45:39.280> it<00:45:39.653> very<00:45:40.027> much<00:45:40.400> has<00:45:40.773> that<00:45:41.147> dawn-of-blogging<00:45:41.520> feel,<00:45:41.893> but<00:45:42.267> now<00:45:42.640> at<00:45:43.013> the<00:45:43.387> next<00:45:43.760>
45:43.760 --> 45:49.520
<45:43.760>level<45:43.760> where<45:43.760> it's<45:43.760> the<45:43.760> software<45:43.760> development,<45:43.760> website<45:43.760> development<45:43.760> of<45:43.760> blogging.<45:49.520>
45:50.000 --> 46:05.580
<45:50.000>That<45:50.000> that<45:50.000> is<45:50.000> a<45:50.000> really<45:50.000> perceptive<45:50.000> thing<45:50.000> to<45:50.000> say,<45:50.000> in<45:50.000> that<45:50.000> the,<45:50.000> both<45:50.000> from<45:50.000> what<45:50.000> is<45:50.000> possible,<45:50.000> but<45:50.000> also<45:50.000> from<45:50.000> a<45:50.000> feeling<45:50.000> perspective,<45:50.000> like<45:50.000> you<45:50.000> and<45:50.000> me<45:50.000> and<45:50.000> people<45:50.000> who<45:50.000> are<45:50.000> doing<45:50.000> this<45:50.000> right<45:50.000> now,<45:50.000> we're<45:50.000> like,<45:50.000> wow,<45:50.000> we're<45:50.000> doing<45:50.000> something<45:50.000> that<45:50.000> wasn't<45:50.000> possible<45:50.000> three<45:50.000> years<45:50.000> ago.<46:05.580>
46:05.580 --> 46:13.260
<46:05.580>And<46:05.580> that<46:05.580> is,<46:05.580> I'm<46:05.580> jazzed.<46:05.580> Right.<46:05.580> I<46:05.580> want<46:05.580> to<46:05.580> do<46:05.580> more<46:05.580> because<46:05.580> I<46:05.580> see<46:05.580> not<46:05.580> not<46:05.580> necessarily<46:05.580> the<46:05.580> act<46:05.580> of<46:05.580> doing<46:05.580> it.<46:05.580> That<46:05.580> is<46:05.580> kind<46:05.580> of<46:05.580> fun.<46:13.260>
46:13.840 --> 46:19.080
<46:13.840>But<46:13.840> the<46:13.840> the<46:13.840> outcome<46:13.840> right<46:13.840> you<46:13.840> all<46:13.840> of<46:13.840> a<46:13.840> sudden<46:13.840> you<46:13.840> have<46:13.840> this<46:13.840> thing<46:13.840> that<46:13.840> is<46:13.840> like<46:13.840> really<46:13.840> like<46:13.840> amazing.<46:19.080>
46:19.820 --> 46:26.900
<00:46:19.820>Well,<00:46:20.103> I<00:46:20.386> actually<00:46:20.670> compare<00:46:20.953> it<00:46:21.236> to<00:46:21.519> another<00:46:21.802> experience,<00:46:22.086> which<00:46:22.369> is,<00:46:22.652> I'm<00:46:22.935> not<00:46:23.218> a<00:46:23.502> big<00:46:23.785> gamer,<00:46:24.068> but<00:46:24.351> I<00:46:24.634> do<00:46:24.918> like<00:46:25.201> to<00:46:25.484> play,<00:46:25.767> like,<00:46:26.050> the<00:46:26.334> best<00:46:26.617> games,<00:46:26.900>
46:26.900 --> 46:34.780
<46:26.900>and<46:26.900> Elden<46:26.900> Ring<46:26.900> was<46:26.900> what<46:26.900> I<46:26.900> wanted<46:26.900> to<46:26.900> exist<46:26.900> when<46:26.900> I<46:26.900> was<46:26.900> playing<46:26.900> Dungeons<46:26.900> and<46:26.900> Dragons<46:26.900> in<46:26.900> 1984.<46:34.780>
46:32.820 --> 46:34.220
<46:32.820>Yes.<46:34.220>
46:35.660 --> 46:41.320
<00:46:35.660>That<00:46:35.974> was<00:46:36.289> ...<00:46:36.603> when<00:46:36.918> I<00:46:37.232> imagined<00:46:37.547> that<00:46:37.861> that<00:46:38.176> would<00:46:38.490> be<00:46:38.804> Dungeons<00:46:39.119> and<00:46:39.433> Dragons<00:46:39.748> would<00:46:40.062> become<00:46:40.377> a<00:46:40.691> video<00:46:41.006> game,<00:46:41.320>
46:41.520 --> 46:43.560
<46:41.520>that's<46:41.520> what<46:41.520> I<46:41.520> wanted<46:41.520> it<46:41.520> to<46:41.520> be.<46:43.560>
46:43.180 --> 46:44.560
<46:43.180>Yeah,<46:43.180> yeah,<46:43.180> right.<46:44.560>
46:44.720 --> 46:53.460
<46:44.720>And<46:44.720> so<46:44.720> now<46:44.720> here<46:44.720> we<46:44.720> are<46:44.720> with<46:44.720> all<46:44.720> these<46:44.720> hopes<46:44.720> and<46:44.720> dreams<46:44.720> and<46:44.720> desires<46:44.720> and<46:44.720> all<46:44.720> what<46:44.720> if<46:44.720> someone<46:44.720> just<46:44.720> hands<46:44.720> you<46:44.720> this<46:44.720> magic<46:44.720> wand<46:44.720> and<46:44.720> say<46:44.720> well<46:44.720> now<46:44.720> you<46:44.720> can<46:44.720> actually<46:44.720> make<46:44.720> these<46:44.720> things<46:44.720> real.<46:53.460>
46:53.960 --> 47:05.500
<46:53.960>I<46:53.960> mean,<46:53.960> it<46:53.960> is<46:53.960> both<46:53.960> incredibly<46:53.960> empowering<46:53.960> and<46:53.960> also<46:53.960> a<46:53.960> heavy<46:53.960> responsibility.<46:53.960> Right.<46:53.960> Oh,<46:53.960> wow.<46:53.960> Okay,<46:53.960> great.<46:53.960> I<46:53.960> got<46:53.960> to<46:53.960> delve<46:53.960> into<46:53.960> my<46:53.960> heart<46:53.960> and<46:53.960> soul<46:53.960> and<46:53.960> figure<46:53.960> out<46:53.960> what<46:53.960> could<46:53.960> I<46:53.960> bring<46:53.960> into<46:53.960> existence<46:53.960> in<46:53.960> the<46:53.960> world<46:53.960> that<46:53.960> would<46:53.960> make<46:53.960> the<46:53.960> world<46:53.960> better<46:53.960> and<46:53.960> make<46:53.960> my<46:53.960> life<46:53.960> better.<47:05.500>
47:04.500 --> 47:08.000
<47:04.500>Yes,<47:04.500> indeed,<47:04.500> indeed.<47:08.000>
47:07.400 --> 47:17.220
<47:07.400>Well,<47:07.400> Jim,<47:07.400> this<47:07.400> has<47:07.400> been<47:07.400> such<47:07.400> a<47:07.400> fun<47:07.400> conversation<47:07.400> and<47:07.400> I<47:07.400> love<47:07.400> hearing<47:07.400> about<47:07.400> the,<47:07.400> you<47:07.400> know,<47:07.400> the<47:07.400> things<47:07.400> that<47:07.400> you<47:07.400> have<47:07.400> built<47:07.400> and<47:07.400> brought<47:07.400> into<47:07.400> the<47:07.400> world<47:07.400> and<47:07.400> the<47:07.400> way<47:07.400> that<47:07.400> you<47:07.400> are<47:07.400> thinking<47:07.400> about<47:07.400> it.<47:17.220>
47:17.220 --> 47:35.480
<47:17.220>And<47:17.220> I<47:17.220> think<47:17.220> what<47:17.220> people<47:17.220> will,<47:17.220> at<47:17.220> least<47:17.220> some<47:17.220> people,<47:17.220> will<47:17.220> take<47:17.220> away<47:17.220> from<47:17.220> this<47:17.220> is<47:17.220> they<47:17.220> might<47:17.220> be<47:17.220> in<47:17.220> that<47:17.220> state<47:17.220> that<47:17.220> you<47:17.220> were<47:17.220> in<47:17.220> prior<47:17.220> to<47:17.220> doing<47:17.220> this,<47:17.220> where<47:17.220> it<47:17.220> took<47:17.220> a<47:17.220> few<47:17.220> people<47:17.220> sort<47:17.220> of<47:17.220> saying<47:17.220> like,<47:17.220> no,<47:17.220> you<47:17.220> know,<47:17.220> you<47:17.220> don't<47:17.220> need<47:17.220> to<47:17.220> ask<47:17.220> me<47:17.220> to<47:17.220> do<47:17.220> this<47:17.220> thing<47:17.220> with<47:17.220> Claude.<47:35.480>
47:36.280 --> 47:40.880
<00:47:36.280>And<00:47:36.450> then<00:47:36.621> getting<00:47:36.791> over<00:47:36.961> that<00:47:37.132> speed<00:47:37.302> bump,<00:47:37.473> getting<00:47:37.643> over<00:47:37.813> that<00:47:37.984> hump<00:47:38.154> and<00:47:38.324> going,<00:47:38.495> yeah,<00:47:38.665> actually,<00:47:38.836> let<00:47:39.006> me<00:47:39.176> just<00:47:39.347> let<00:47:39.517> me<00:47:39.687> just<00:47:39.858> try<00:47:40.028> it<00:47:40.199> and<00:47:40.369> then<00:47:40.539> getting<00:47:40.710> hooked.<00:47:40.880>
47:42.080 --> 47:50.780
<47:42.080>Well,<47:42.080> I<47:42.080> appreciate<47:42.080> your<47:42.080> time<47:42.080> and<47:42.080> I<47:42.080> appreciate<47:42.080> you<47:42.080> taking.<47:42.080> Yeah,<47:42.080> I<47:42.080> appreciate<47:42.080> you<47:42.080> taking<47:42.080> the<47:42.080> time<47:42.080> to<47:42.080> come<47:42.080> and<47:42.080> hang<47:42.080> out<47:42.080> and<47:42.080> talk<47:42.080> to<47:42.080> our<47:42.080> listeners.<47:42.080> So<47:42.080> thanks,<47:42.080> Jim.<47:42.080> Thanks<47:42.080> for<47:42.080> being<47:42.080> here<47:42.080> on<47:42.080> the<47:42.080> conjuring<47:42.080> code<47:42.080> podcast.<47:50.780>
47:43.460 --> 47:52.040
<47:43.460>Yeah,<47:43.460> it's<47:43.460> been<47:43.460> a<47:43.460> pleasure.<47:52.040>
47:52.960 --> 48:01.400
<47:52.960>You've<47:52.960> been<47:52.960> listening<47:52.960> to<47:52.960> the<47:52.960> conjuring<47:52.960> code<47:52.960> podcast<47:52.960> and<47:52.960> say<47:52.960> we've<47:52.960> been<47:52.960> speaking<47:52.960> with<47:52.960> Jim<47:52.960> Hanas<47:52.960> about<47:52.960> smallpressinsights.com.<47:52.960> Go<47:52.960> check<47:52.960> out<47:52.960> the<47:52.960> site<47:52.960> and<47:52.960> the<47:52.960> tool<47:52.960> if<47:52.960> you<47:52.960> haven't<47:52.960> already.<48:01.400>
48:01.660 --> 48:12.440
<48:01.660>And<48:01.660> you<48:01.660> can<48:01.660> see<48:01.660> the<48:01.660> show<48:01.660> notes<48:01.660> for<48:01.660> lots<48:01.660> of<48:01.660> other<48:01.660> links<48:01.660> from<48:01.660> this<48:01.660> episode.<48:01.660> If<48:01.660> you<48:01.660> enjoyed<48:01.660> this,<48:01.660> please<48:01.660> do<48:01.660> me<48:01.660> two<48:01.660> quick<48:01.660> favors.<48:01.660> First<48:01.660> of<48:01.660> all,<48:01.660> think<48:01.660> of<48:01.660> that<48:01.660> one<48:01.660> friend,<48:01.660> you<48:01.660> know,<48:01.660> who<48:01.660> would<48:01.660> like<48:01.660> this?<48:01.660> Maybe<48:01.660> your<48:01.660> writer<48:01.660> friend.<48:12.440>
48:12.440 --> 48:27.800
<00:48:12.440>Share<00:48:12.753> it<00:48:13.067> with<00:48:13.380> them.<00:48:13.694> Go<00:48:14.007> to<00:48:14.321> conjuringcode.com/podcast<00:48:14.634> and<00:48:14.948> you<00:48:15.261> can<00:48:15.575> find<00:48:15.888> all<00:48:16.202> the<00:48:16.515> easy<00:48:16.829> share<00:48:17.142> links<00:48:17.456> and<00:48:17.769> all<00:48:18.082> that<00:48:18.396> good<00:48:18.709> stuff.<00:48:19.023> Second,<00:48:19.336> give<00:48:19.650> a<00:48:19.963> quick<00:48:20.277> rating<00:48:20.590> or<00:48:20.904> thumbs<00:48:21.217> up<00:48:21.531> or<00:48:21.844> subscribe<00:48:22.158> on<00:48:22.471> your<00:48:22.784> podcast<00:48:23.098> player.<00:48:23.411> That<00:48:23.725> really<00:48:24.038> helps<00:48:24.352> people<00:48:24.665> find<00:48:24.979> the<00:48:25.292> podcast,<00:48:25.606> which<00:48:25.919> is<00:48:26.233> a<00:48:26.546> challenge<00:48:26.860> for<00:48:27.173> new<00:48:27.487> podcasts.<00:48:27.800>
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<48:28.300>If<48:28.300> you<48:28.300> have<48:28.300> comments<48:28.300> or<48:28.300> suggestions,<48:28.300> just<48:28.300> swing<48:28.300> by<48:28.300> conjuringcode.com<48:28.300> and<48:28.300> say<48:28.300> hello<48:28.300> or<48:28.300> comment<48:28.300> on<48:28.300> this<48:28.300> episode<48:28.300> and<48:28.300> we<48:28.300> will<48:28.300> see<48:28.300> you<48:28.300> next<48:28.300> time.<48:36.740>