Nanna:
00:00:00
Start with self awareness because the more you have worked
Nanna:
00:00:03
with yourself, the more natural and authentic confidence you will have.
Nanna:
00:00:08
This is how everybody else sees me every damn day.
Nanna:
00:00:12
This is how I look.
Nanna:
00:00:14
This is how I sound.
Nanna:
00:00:16
That was scary.
Nanna:
00:00:17
I realized, okay, but I'm still married.
Nanna:
00:00:20
I still have friends.
Nanna:
00:00:21
I still have people around me.
Nanna:
00:00:22
So maybe it's not as bad as I'm thinking.
Nanna:
00:00:25
I very much believe that the more I can be the version that I am when I'm out with a
Nanna:
00:00:31
customer the better it serves everybody so they don't get a shock when I'm out there.
Nanna:
00:00:40
Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.
Nanna:
00:00:44
Helping you level up your impact, authority, and profits through
Nanna:
00:00:48
the power of confident live video.
Nanna:
00:00:51
Optimize your mindset and communication.
Nanna:
00:00:53
And increase your confidence in front of the camera.
Nanna:
00:00:56
Get confident with the tech and gear.
Nanna:
00:00:59
And get confident with the content and marketing.
Nanna:
00:01:02
Together, we can go live!
Ian:
00:01:05
Hello and welcome to the Confident Live marketing podcast.
Ian:
00:01:08
My name is Ian Anderson Gray and in this series we're talking about
Ian:
00:01:12
confidence and communication.
Ian:
00:01:15
Are you afraid of getting in front of the camera?
Ian:
00:01:17
Are you worried about making a complete idiot of yourself?
Ian:
00:01:20
I've just done that because this is actually the second take.
Ian:
00:01:23
I've even forgot what the name of the show was.
Ian:
00:01:25
So if it happens to me, it happens to everyone.
Ian:
00:01:27
I'm excited because I've got a repeat guest.
Ian:
00:01:30
We've got Nanna Sondrup back on the show let's tell you a little bit more
Ian:
00:01:33
about her if you don't remember her.
Ian:
00:01:35
She is the Danish LinkedIn content queen who practices, teaches and
Ian:
00:01:39
preaches the give first strategy.
Ian:
00:01:43
Welcome back, Nanna.
Ian:
00:01:44
How you doing
Nanna:
00:01:45
Thank you.
Nanna:
00:01:46
I am doing hilarious.
Nanna:
00:01:47
Thanks to you.
Nanna:
00:01:48
So thank you for that.
Ian:
00:01:50
I always tell people the, we talked about teleprompters last time, and I'm
Ian:
00:01:54
not a big fan of writing out your script.
Ian:
00:01:57
I think, that's, that ends up becoming really boring.
Ian:
00:02:00
But I do actually use a teleprompter.
Ian:
00:02:03
For things like the first thing that I'm going to say because I don't
Ian:
00:02:07
know about you But when I press the record button, my brain sometimes
Ian:
00:02:10
goes to mush and I forget I you know I almost forget what my name is.
Ian:
00:02:14
So I hadn't actually put in the teleprompter what what I teach people
Ian:
00:02:18
Completely forgot what the name of the show was but I do did have your
Ian:
00:02:21
name and your bio So we're doing well.
Ian:
00:02:24
Thank you.
Ian:
00:02:25
Thank you so much for coming back on the show For people who haven't, who
Ian:
00:02:28
didn't listen to the previous episode, we do recommend that you do that.
Ian:
00:02:32
But tell us a little bit more about yourself.
Ian:
00:02:34
You're from Denmark.
Ian:
00:02:35
We met at the Uplift live conference in Birmingham, which was all about LinkedIn
Ian:
00:02:41
and you are a big LinkedIn advocate.
Ian:
00:02:43
Just tell us a little bit more about you and also just a reminder
Ian:
00:02:46
about the give first strategy.
Ian:
00:02:47
Cause I think that is really cool.
Nanna:
00:02:49
Thank you very much.
Nanna:
00:02:50
Yes.
Nanna:
00:02:50
So I'm from Denmark and I am very much nerd in the LinkedIn
Nanna:
00:02:55
and especially the content.
Nanna:
00:02:57
That is what I love.
Nanna:
00:02:58
That is what I do.
Nanna:
00:02:59
That is what I preach practice and teach.
Nanna:
00:03:02
I think was what I said to you.
Nanna:
00:03:04
The gift first strategy, just to be clear that is built about, You giving
Nanna:
00:03:08
some value to the other people first, to the target audience, to your target
Nanna:
00:03:14
customer, whatever you want to call it.
Nanna:
00:03:16
Because when I started the I keep on hearing these pitch something
Nanna:
00:03:20
ask where, do you want to buy?
Nanna:
00:03:21
Do I want to hear what I can sell?
Nanna:
00:03:23
Do you want my stuff?
Nanna:
00:03:25
And that doesn't build connection that doesn't build a trust
Nanna:
00:03:29
that doesn't build anything.
Nanna:
00:03:30
It might sell something, but you have to do that a lot.
Nanna:
00:03:33
And I didn't like that.
Nanna:
00:03:35
So instead I focused on, can we just give value and build connection, build trust?
Nanna:
00:03:41
And that is basically the content marketing strategy.
Nanna:
00:03:43
But I just said as a Side comment or something that it's a just
Nanna:
00:03:49
instead of asking first just give first just give people something
Nanna:
00:03:52
valuable And then it stuck.
Nanna:
00:03:54
People said oh that sounds great.
Nanna:
00:03:55
I was like Thank you.
Nanna:
00:03:57
And then I kept saying and now six years of entrepreneurships
Nanna:
00:04:01
Just doing linkedin content.
Nanna:
00:04:03
It still sticks.
Nanna:
00:04:04
It's a really good piece of gum under my shoe It just keeps on being there
Ian:
00:04:08
That, that's great.
Ian:
00:04:09
And you need to stop watching now.
Ian:
00:04:10
You need to buy my high level product for $997.
Ian:
00:04:14
No, I'm joking.
Ian:
00:04:15
You see that, that, but isn't there a balance?
Ian:
00:04:18
Isn't there a balance?
Ian:
00:04:19
Because I see entrepreneurs like go either way.
Ian:
00:04:22
So some people will take like the idea of give first, but they never actually
Ian:
00:04:27
end up selling their own products.
Ian:
00:04:29
They're they're too nervous of that, and so it's always give first.
Ian:
00:04:33
And then the opposite thing is that they don't give first,
Ian:
00:04:35
they just sell without that.
Ian:
00:04:36
So there's a balance.
Nanna:
00:04:37
It's very typical because when I wear I go out, teaching somebody I have
Nanna:
00:04:41
to ask them like how is your mind mindset?
Nanna:
00:04:44
Now i'm stereotyping a lot just to warn you if i'm standing in front of a group
Nanna:
00:04:48
of sales people They are very focused on when should I mention my product?
Nanna:
00:04:53
How should I mention, all its features and yada to them?
Nanna:
00:04:56
I have to preach very much give first how it builds connection and trust and
Nanna:
00:05:01
so on so on But most of the times I actually found that when I go out and
Nanna:
00:05:06
teach people, they say, okay, but how do I create something that's valuable?
Nanna:
00:05:10
I don't want to be noisy.
Nanna:
00:05:11
I don't want to be spam is what they are very much saying.
Nanna:
00:05:15
And to them, I have to talk about what is value.
Nanna:
00:05:19
What are you giving?
Nanna:
00:05:20
Because people tend to undermine what they self have, what they give, what
Nanna:
00:05:25
they have of knowledge and value.
Nanna:
00:05:27
It's not as interesting.
Nanna:
00:05:29
It's not as good as somebody else's.
Nanna:
00:05:32
So we have a different talk about, okay, then what is value?
Nanna:
00:05:35
And you have it as well.
Nanna:
00:05:37
And something that's very basic to you can be very high
Nanna:
00:05:41
level value for somebody else.
Nanna:
00:05:44
Just because it's basic to you doesn't mean that it's not good.
Nanna:
00:05:48
It just means that you're probably good at what you're doing since it's basic to you.
Ian:
00:05:51
Yes, and that brings us quite nicely into, talking about your journey
Ian:
00:05:56
in the content world, particularly video, because I think that's quite
Ian:
00:06:00
often the what happens in our heads.
Ian:
00:06:02
There's a mindset journey that we need to go on because First of all, when we get in
Ian:
00:06:07
front of the camera, we might be worried about people thinking that we look like
Ian:
00:06:10
an idiot, that we don't know what we're talking about, and we need to start to
Ian:
00:06:13
think actually, I do know what I'm talking about, and I do have a message, and people
Ian:
00:06:17
actually want us just to be ourselves.
Ian:
00:06:20
Yes, we want to improve.
Ian:
00:06:22
Can you maybe go back to the time when you first went in front of
Ian:
00:06:25
the camera and share with us, like, how were you feeling inside?
Ian:
00:06:29
Did you have those kind of moments of fear?
Ian:
00:06:31
Yeah.
Ian:
00:06:32
or nervousness, and can you maybe take us through how you overcome them?
Ian:
00:06:36
Because you obviously have, you are here today, you might still be nervous, I
Ian:
00:06:40
don't know, but you look confident and you're able to communicate really well.
Ian:
00:06:45
So tell us a little bit more about that journey.
Ian:
00:06:47
Yeah,
Nanna:
00:06:52
and I think one of the first thing that was very difficult for me
Nanna:
00:06:57
was hearing and seeing myself whenever, you, you go in front of the camera, you
Nanna:
00:07:02
try to take one take and you mess it up.
Nanna:
00:07:04
Okay, fine, I'll try to do over.
Nanna:
00:07:06
And you do it a lot of times and edit.
Nanna:
00:07:08
And I ended up being like, okay, I'm going to edit it.
Nanna:
00:07:11
But then I sat down and actually looked at myself and was hearing myself.
Nanna:
00:07:16
And that is.
Nanna:
00:07:17
And horrible experience.
Nanna:
00:07:19
I do recommend everybody doing it, but it is a horrible experience and
Nanna:
00:07:23
so what's For me it was being very conscious about how I look what I didn't
Nanna:
00:07:28
like about myself and I only saw that so be very specific I do not like that.
Nanna:
00:07:34
I have More how to say I don't like that.
Nanna:
00:07:37
I have more fat on My body neck.
Nanna:
00:07:40
I think that's very visible when I talk.
Nanna:
00:07:42
That was something I was focusing on every damn time.
Nanna:
00:07:45
I started, and now it's very hands on with what they do.
Nanna:
00:07:48
I started stretching my neck so it looked very elegantly to be
Nanna:
00:07:52
sure I couldn't see it myself.
Nanna:
00:07:55
But that made me very much less natural.
Nanna:
00:07:58
such of small little things that I was like, I don't like that.
Nanna:
00:08:01
I don't like that.
Nanna:
00:08:01
I don't like that.
Nanna:
00:08:02
So I became very stiff and not natural, very like a mannequin.
Nanna:
00:08:08
Whenever I was in front of a video, because all of my self
Nanna:
00:08:11
conscience just appeared massively.
Nanna:
00:08:14
But what changed that is that at some point I was looking at it and I
Nanna:
00:08:19
think actually it was somebody else who did a recording at me and I was
Nanna:
00:08:22
like, Oh my god, there it is again.
Nanna:
00:08:23
There's the neck.
Nanna:
00:08:24
There's the eyebrows.
Nanna:
00:08:25
There's everything that I hate about myself.
Nanna:
00:08:27
And then I realized this is how everybody else sees me every damn day.
Nanna:
00:08:32
This is how I look.
Nanna:
00:08:34
This is how I sound.
Nanna:
00:08:37
That was scary.
Nanna:
00:08:38
It, I realized, okay, but I'm still married.
Nanna:
00:08:42
I still have friends.
Nanna:
00:08:43
I still have people around me.
Nanna:
00:08:45
So maybe it's not as bad as I'm thinking.
Nanna:
00:08:48
And this was really something huge for me, just realizing
Nanna:
00:08:51
other people see me like this.
Nanna:
00:08:53
All the time.
Nanna:
00:08:54
I just don't, I see myself in the mirror turned the way that I like, I see myself
Nanna:
00:09:00
on pictures posing the way I like.
Nanna:
00:09:03
But when I saw that other people took pictures of me, friends and family, and
Nanna:
00:09:08
I looked the way that I hated, I just realized, but this is just how I look.
Nanna:
00:09:13
And that just gave me some kind of it took a little bit of time more
Nanna:
00:09:15
than that but still that started my self acceptance of being like, okay,
Nanna:
00:09:20
yeah, you can post all you want.
Nanna:
00:09:22
But you still look this way normally in every day and that's fine.
Nanna:
00:09:27
That's okay.
Nanna:
00:09:28
That was one of my biggest first step.
Nanna:
00:09:30
That was the appearance thing.
Nanna:
00:09:32
Like, how do I feel about myself being being confident in that?
Nanna:
00:09:36
I still, as everybody else, I have a lot of things that I could like to
Nanna:
00:09:39
change and blah, blah, blah, blah, blah.
Nanna:
00:09:40
But, it's not something that.
Nanna:
00:09:42
That I'm very focused on now.
Nanna:
00:09:44
It's not something that bothers me.
Nanna:
00:09:45
That's not why I'll do a retake of a video or whatever.
Nanna:
00:09:49
That was very, a very important first step for me.
Nanna:
00:09:52
That, awareness of other people viewing you as this.
Ian:
00:09:57
that's really interesting.
Ian:
00:09:58
And again, I hadn't thought about it like that because We don't see ourselves, and
Ian:
00:10:02
it's the same, we don't hear ourselves, we do, but we don't hear ourselves
Ian:
00:10:06
in the same way as other people do.
Ian:
00:10:08
And I really struggled at first hearing my voice, because I
Ian:
00:10:12
hated the sound of my own voice.
Ian:
00:10:14
And I think sometimes we can just, we come, I don't know, it's almost like
Ian:
00:10:18
a form of self obsession, in a sense, that we're just focused on ourselves.
Ian:
00:10:23
Like you were mentioning about your neck, you didn't like the way it looked.
Ian:
00:10:26
Nobody else.
Ian:
00:10:27
is thinking that.
Ian:
00:10:28
Or if they are thinking that, they're not really going to be part of your,
Ian:
00:10:33
they're not going to be your perfect customer if they're obsessed with that.
Ian:
00:10:36
Oh, I couldn't possibly work with them because I don't like their neck.
Ian:
00:10:38
What kind of idiot are they, you know?
Ian:
00:10:40
so I think that is so true.
Ian:
00:10:42
And so that I just would,
Nanna:
00:10:44
bad negatives.
Ian:
00:10:45
yeah, there you go.
Ian:
00:10:46
That's your tag.
Ian:
00:10:46
That's your tagline.
Ian:
00:10:47
That's your tagline for you.
Ian:
00:10:48
You put it on your website.
Ian:
00:10:50
Uh,
Ian:
00:10:52
Did, have you had any so that was a pivotal moment for you.
Ian:
00:10:55
Have you had any like disasters or anything that has gone wrong?
Ian:
00:11:00
And how did you get through that?
Ian:
00:11:02
Did you, was it a learning experience for you?
Nanna:
00:11:05
Something that went wrong.
Nanna:
00:11:07
From the outside world, I don't think there was much going wrong.
Nanna:
00:11:11
But for me, it is.
Nanna:
00:11:13
Again, the perfectionism fighting that that I think this self awareness thing,
Nanna:
00:11:19
journey really helped me because the things that I feel like was mistakes
Nanna:
00:11:25
was fault, something that went wrong.
Nanna:
00:11:28
It's not something anybody else saw.
Nanna:
00:11:30
So for instance, the first time I did a live that was on LinkedIn
Nanna:
00:11:34
when it just came out, you have to apply for it and everything.
Nanna:
00:11:37
I knew for myself that I wanted to go tech and I wanted to nerd and I wanted to
Nanna:
00:11:41
prepare some great content and everything.
Nanna:
00:11:44
That's what I wanted to do.
Nanna:
00:11:45
But then I knew that, okay, but then I'll focus on that.
Nanna:
00:11:49
That'll just be my new posing of the neck.
Nanna:
00:11:51
That'll just be my new, something I'll be hiding behind.
Nanna:
00:11:55
Not that you shouldn't do it, but I just was aware that'll be what I was doing.
Nanna:
00:11:58
So instead my first live, I had just a very simple topic.
Nanna:
00:12:03
I think it was, how does the algorithm works?
Nanna:
00:12:06
And not in a is it like better than Comet?
Nanna:
00:12:09
Not like that, but basically, what is it's purpose?
Nanna:
00:12:12
What does it serve?
Nanna:
00:12:13
And then I took out a whiteboard.
Nanna:
00:12:15
It's behind me, and then I just draw on it when I was talking.
Nanna:
00:12:21
So telling okay, so it really loves this and put in a heart, but really
Nanna:
00:12:24
hate this, put in a cross, and so on.
Nanna:
00:12:27
That's what I did, because, For me, the first live was more about, testing
Nanna:
00:12:31
and trying to get comfortable with it and not as much about what I said.
Nanna:
00:12:35
And I made it a lot easier for myself by saying, okay, away
Nanna:
00:12:39
with the tech, away with the PowerPoints, away with everything.
Nanna:
00:12:42
I'm just going to talk with a whiteboard.
Nanna:
00:12:45
Then there is less preparation and less things that I can mess
Nanna:
00:12:50
up or just hyper focus about.
Nanna:
00:12:53
So that was me removing all the things that I wanted to hide behind.
Nanna:
00:12:57
And, not do it today I'm gonna do it when this is ready and so on.
Nanna:
00:13:01
But for me, I felt like I, when I watched the live back, I felt like
Nanna:
00:13:06
there were so many things wrong.
Nanna:
00:13:08
I didn't account for the sound that me moving away made the sound, obviously
Nanna:
00:13:14
less great because I had a bigger distance between me and the microphone.
Nanna:
00:13:18
So I hated that.
Nanna:
00:13:19
At that time, it was just new and people were excited because there
Nanna:
00:13:23
was a live and you're doing live.
Nanna:
00:13:25
How amazing.
Nanna:
00:13:25
We see you in person.
Nanna:
00:13:26
That's what people, what they were reacting about.
Nanna:
00:13:30
So they forgave everything.
Nanna:
00:13:32
The bad sound the bad quality the messy going through, the content
Nanna:
00:13:37
that I was going through all of it.
Nanna:
00:13:38
They forgave it because.
Nanna:
00:13:40
They saw it was just starting and they were hyped because I was hyped.
Nanna:
00:13:44
This is not the point about Don't prepare or don't have something great,
Nanna:
00:13:48
but it's just my self awareness.
Nanna:
00:13:50
What is my struggle?
Nanna:
00:13:52
How do I hide behind something and how do I make sure that I actually
Nanna:
00:13:55
execute instead of just delaying?
Nanna:
00:13:58
Working on a new pose.
Ian:
00:13:59
Yeah.
Nanna:
00:14:00
gonna be the thing by now So for me, there was a lot of
Nanna:
00:14:04
felt like mistakes and failure.
Nanna:
00:14:06
Because I know what I wanted to do to feel safe.
Nanna:
00:14:10
But I didn't even though it seemed a little bit messy, but it makes
Nanna:
00:14:14
sure that I actually got to do something and that gave me confidence.
Nanna:
00:14:18
It's funny how successing something gives you confidence.
Ian:
00:14:21
Yeah.
Ian:
00:14:22
Yeah.
Ian:
00:14:23
And this is this is the story of what it's like to be a perfectionist
Ian:
00:14:25
or recovering perfectionist, because these are the thing.
Ian:
00:14:28
It may seem very strange, like why obsess over these little things.
Ian:
00:14:33
It is a real thing.
Ian:
00:14:34
And I don't think it's all negative, because you, at the end of the
Ian:
00:14:39
day, it shows like you, your heart is that you're wanting to
Ian:
00:14:42
serve and create amazing content.
Ian:
00:14:45
And some of those things like you were saying that you really hated the fact that
Ian:
00:14:49
when you went away from the microphone the audio, the volume went down.
Ian:
00:14:52
But the cool thing is you can reframe that and think that was
Ian:
00:14:56
awesome because I now know that I need to sort that out for next time.
Ian:
00:15:00
I either like you've got a new microphone, a lapel microphone,
Ian:
00:15:03
because that works much better for you.
Ian:
00:15:05
So you learn something with that.
Ian:
00:15:07
And I also think that when people, when things go wrong, I think it
Ian:
00:15:11
makes you more approachable as well.
Ian:
00:15:12
If you're too perfect, then that's not, I think that can put people off.
Ian:
00:15:17
And finally, the whole thing with live, and this is, I
Ian:
00:15:20
think this is your experience.
Ian:
00:15:21
Live video is it's a really hard thing for perfectionists.
Ian:
00:15:26
It's like jumping in the deep end and you can't swim.
Ian:
00:15:29
It's that kind of thing.
Ian:
00:15:30
But through that process, I think it's that perfect antidote to perfectionism
Ian:
00:15:35
because you realize it can't be perfect.
Ian:
00:15:38
You make all the mistakes and guess what?
Ian:
00:15:40
You're still alive.
Ian:
00:15:42
And actually people like it and it goes really well.
Ian:
00:15:44
Is that kind of your experience?
Nanna:
00:15:46
very much.
Nanna:
00:15:48
I remember having a small panic attack almost every time
Nanna:
00:15:51
the first couple of lives.
Nanna:
00:15:53
And not just in a ha but literally hearing my heart beating being like
Nanna:
00:15:58
about to leave my chest and all I was thinking is Okay, what are you gonna say?
Nanna:
00:16:03
How are you gonna say it?
Nanna:
00:16:04
Are you sure you can say that right?
Nanna:
00:16:05
Is that good enough?
Nanna:
00:16:06
And you know the perfectionism just going insane being like stop it.
Nanna:
00:16:11
Stop it.
Nanna:
00:16:11
Stop it.
Nanna:
00:16:11
Stop it That was all of my natural instincts saying don't do it.
Nanna:
00:16:15
Shut it down right now.
Nanna:
00:16:16
So that's That's how I felt.
Nanna:
00:16:18
Sometimes I still get that feeling but not not as intense obviously I
Nanna:
00:16:23
think it's a healthy thing to still be a little bit nervous about it
Nanna:
00:16:25
because that means it means something
Ian:
00:16:27
I think you're right.
Ian:
00:16:28
It, but it's turning that nervous energy into the excitement because
Ian:
00:16:32
it shows you that you care, but it can be quite debilitating, but you've
Ian:
00:16:36
obviously, you've got through that.
Ian:
00:16:37
And that that's an amazing.
Ian:
00:16:39
Yeah.
Ian:
00:16:39
Yeah.
Ian:
00:16:40
And same.
Ian:
00:16:40
Like I could have called myself the reluctant live video guy because I was
Ian:
00:16:44
in a way the last person to do this, but.
Ian:
00:16:46
I ended up this bit was my thing.
Ian:
00:16:49
So just before we finish, just aware of time.
Ian:
00:16:51
Let's talk about personality because I think, you've already
Ian:
00:16:54
mentioned that, we all have different personalities, different ways.
Ian:
00:16:57
Of expressing things.
Ian:
00:16:58
You're quite you like to use your hands, you move around a bit, which is great.
Ian:
00:17:02
Not everyone does that.
Ian:
00:17:04
Some people are quite static, and that's cool.
Ian:
00:17:06
So would you describe yourself as a, like a shy person, a bold person, so
Ian:
00:17:10
that there's that or, and then the other thing is introverted, extroverted.
Ian:
00:17:14
Like how would you describe yourself and how does that affect the way
Ian:
00:17:18
you turn up in front of the camera?
Nanna:
00:17:21
So I'm actually an ambivert which means that you're both extrovert
Nanna:
00:17:25
and you're also an introvert.
Nanna:
00:17:27
Most people that meet me say no, you're definitely an extrovert.
Nanna:
00:17:30
And it's yeah, because when I meet you, that's the side that kicks in.
Nanna:
00:17:34
But I'm telling you when the introverted part just takes over, it's like a switch.
Nanna:
00:17:39
But that's more like an in person kind of thing.
Nanna:
00:17:41
Whenever I doing lives, I can feel like it's the very, It's
Nanna:
00:17:46
the very bold side of me.
Nanna:
00:17:47
I want it to be bigger.
Nanna:
00:17:50
I want it to be better.
Nanna:
00:17:51
I want it to be loud because I for myself love content that is
Nanna:
00:17:56
both teaching and entertaining.
Nanna:
00:17:58
So I'm basically a child.
Nanna:
00:18:00
So that's it.
Nanna:
00:18:04
That's what I love, and what I really like, I want to give to others.
Nanna:
00:18:09
I do know that there is a saying, a great saying You are not your customer, which
Nanna:
00:18:13
is important, meaning that just because you do not buy through an email doesn't
Nanna:
00:18:18
mean you shouldn't do email marketing because your customer might do it.
Nanna:
00:18:22
For instance.
Nanna:
00:18:22
But when it comes to, value, personality and so on, I very much believe that
Nanna:
00:18:28
the more I can be the version that I am when I'm out with a customer the
Nanna:
00:18:34
better it serves everybody so they don't get a shock when I'm out there.
Nanna:
00:18:39
I can play both the outgoing side, whenever I am teaching, whenever
Nanna:
00:18:43
I am doing lives, I am very the bold and I love to laugh at myself.
Nanna:
00:18:48
I love to have a great time.
Nanna:
00:18:50
I'm doing my best to make sure that I do because then I know at least one person
Nanna:
00:18:55
is having it, being a part of that life.
Nanna:
00:18:57
when I talk with people, especially if I go in my analytic mode, I will seem a
Nanna:
00:19:03
little bit more shy because I asked just a lot of questions and then I listen.
Nanna:
00:19:07
So I feel like this sounds very schizophrenic.
Nanna:
00:19:11
I feel like I have a lot of different personalities, but in, in reality, I just
Nanna:
00:19:15
adapt to different kinds of situations.
Nanna:
00:19:18
And I know whenever I meet people at first, and when I do teach and
Nanna:
00:19:23
workshops, I have my outgoing very make myself happy personality.
Nanna:
00:19:28
And I'm very aware that, okay, that's what I'm going to bring to
Nanna:
00:19:31
the lives because that side of me is what I'm going to also show them.
Nanna:
00:19:36
I think everybody have different side of you.
Nanna:
00:19:38
Of
Ian:
00:19:38
Oh, yeah.
Nanna:
00:19:39
just be aware that the way that you use the person that you are in the
Nanna:
00:19:43
professional context, like networking, in my opinion, That personality you
Nanna:
00:19:49
have there is what you should bring to the live because then it's authentic.
Nanna:
00:19:53
It doesn't matter if you are a little bit more laid back, if you talk
Nanna:
00:19:56
slower, if you're not the same energy.
Nanna:
00:19:59
You don't have to.
Nanna:
00:20:00
If that's the energy you have whenever you meet people, I think that's
Nanna:
00:20:03
great to present that in lives.
Nanna:
00:20:05
Because somebody will find me very off putting and if they do that's great
Nanna:
00:20:09
because then we know we're not a great match but people who is more laid back
Nanna:
00:20:13
and talk slower and have more, you know They think about, but more about what
Nanna:
00:20:18
they say, they will attract somebody else.
Nanna:
00:20:21
And that's great because then they will fit great together.
Nanna:
00:20:25
I'm a strong believer that we should work with people that we fit very well with.
Nanna:
00:20:30
Of course, also make sure that we challenge ourselves with people who
Nanna:
00:20:33
is very different from ourselves.
Nanna:
00:20:36
For instance, for me, marry somebody who is very different from yourself.
Nanna:
00:20:39
You learn a lot from it.
Nanna:
00:20:40
know if that answers your question, but it just got a little bit
Ian:
00:20:43
It does.
Ian:
00:20:43
And it's we put people in boxes.
Ian:
00:20:45
Are you an introvert or an extrovert?
Ian:
00:20:47
And it's not quite as simple as that.
Ian:
00:20:48
I would, I'm not sure I would necessarily call myself an ambivert, but I'm an
Ian:
00:20:51
introvert who has learned the skills to be an extrovert when needed.
Ian:
00:20:56
But if I'm an extrovert, if I put on my extrovert hat too
Ian:
00:20:59
long, there are consequences.
Ian:
00:21:00
And I, I have to, sit in a darkened room for a week or something, I'm
Ian:
00:21:04
joking, but it's a little bit like that.
Ian:
00:21:06
Yeah.
Ian:
00:21:06
Just before we finish so what would be your final words of encouragement or
Ian:
00:21:10
advice for listeners who are maybe just starting out, or that they're looking at
Ian:
00:21:15
themselves and they're wanting to improve their confidence and their communication.
Ian:
00:21:19
They have, they know they have a message,
Nanna:
00:21:22
Okay.
Ian:
00:21:22
but something's stopping them and they want to improve.
Nanna:
00:21:25
I want to say a lot of things.
Nanna:
00:21:27
What is the most important things?
Nanna:
00:21:28
Think when we're talking about livestreams start with very much self awareness.
Nanna:
00:21:33
Because confidence for me what I believe is that it's built a lot
Nanna:
00:21:38
about who am I, because that's a very difficult question to actually answer.
Nanna:
00:21:42
What is my strengths?
Nanna:
00:21:43
What is my weakness?
Nanna:
00:21:44
What do I like?
Nanna:
00:21:45
What do I don't and so on.
Nanna:
00:21:47
Start with self awareness because the more you have worked with
Nanna:
00:21:50
yourself, the more natural and authentic confidence you will have.
Nanna:
00:21:56
For somebody who can put on a very extrovert personality, You can
Nanna:
00:22:00
fake having confidence, but it doesn't show who you really are
Nanna:
00:22:05
and it's very hard to keep that up.
Nanna:
00:22:07
So if you get self awareness read a self help book or whatever it's your kick.
Nanna:
00:22:13
Going through that, that really benefits on lives and so many other things in life.
Nanna:
00:22:18
I think that's the way to become the very authentic and natural version of yourself.
Nanna:
00:22:23
on lives and people will resonate with that.
Nanna:
00:22:26
We can buy amazing equipment, we can practice our content and all of that,
Nanna:
00:22:31
but that confidence, authentic charisma connection is best built the more you
Nanna:
00:22:38
have worked with yourself and being basically happy with who you are.
Nanna:
00:22:44
It really shines through.
Nanna:
00:22:45
I think.
Nanna:
00:22:46
It's a bit of a funny message here.
Nanna:
00:22:48
We're talking a little bit of marketing and but
Ian:
00:22:50
Yeah.
Nanna:
00:22:51
we are doing live stream, there's a little bit of personal branding.
Nanna:
00:22:53
And I think personal branding is strongest serve when somebody has a great person
Nanna:
00:22:58
behind them serving it, which means having work with yourself and confident
Nanna:
00:23:04
in who you are, no matter what that is.
Ian:
00:23:06
Yes Podcast is all about really.
Ian:
00:23:10
Yes.
Ian:
00:23:10
Marketing is important.
Ian:
00:23:12
We believe in the power of live video, but if you don't work on yourself, this
Ian:
00:23:17
is the confidence thing and confidence doesn't necessarily mean hello, this
Ian:
00:23:21
it's, it's like being confident in who you are and that might be quite a chilled
Ian:
00:23:26
out, laid back person, but you've got a message to share in front of people.
Ian:
00:23:30
Like people who want to watch you.
Ian:
00:23:32
So thank you so much, Nanna.
Ian:
00:23:33
That was amazing.
Ian:
00:23:34
That if anything was going to be like a little video snippet, I'm going
Ian:
00:23:38
to post on Instagram, that was it.
Ian:
00:23:40
Thank you for that.
Ian:
00:23:40
No, it's been awesome.
Ian:
00:23:44
Just a reminder for people who if they want to find out a bit more
Ian:
00:23:49
about you, where's the best place I presumably LinkedIn, but to tell
Ian:
00:23:52
us a little bit more about that and what you're working on next.
Nanna:
00:23:55
Please follow me on LinkedIn I do write in Danish, but you are welcome
Nanna:
00:23:59
no matter what language that you speak You can use the translation button.
Nanna:
00:24:04
My life is also in Danish.
Nanna:
00:24:05
I am sorry Whenever I have a guest it might be in English might see Ian.
Nanna:
00:24:11
That would be awesome But follow me on LinkedIn if you care about
Nanna:
00:24:15
Content, if you care about LinkedIn, if you care about B2B marketing,
Nanna:
00:24:19
because that's what I talk about.
Nanna:
00:24:20
Right now, what I am working a lot of on is being better at going out live
Nanna:
00:24:25
because I've been a bit in a stuck and now I'm taking my own medicine
Nanna:
00:24:29
and planning on what should I do next.
Nanna:
00:24:32
So I'm putting a structure on and making sure I'm doing the stuff that I preach.
Ian:
00:24:36
Awesome.
Ian:
00:24:37
Looking forward to that.
Ian:
00:24:38
Well, Yeah, do follow Nanna and all her links will be in the show notes.
Ian:
00:24:43
So you can just go to IAG.
Ian:
00:24:44
me forward slash podcast and you can find out.
Ian:
00:24:46
all about that.
Ian:
00:24:47
But yeah, it's been an absolute pleasure to have you on.
Ian:
00:24:49
You've just given so many value bombs, as my American cousins say.
Ian:
00:24:54
I really appreciate that.
Ian:
00:24:55
It's been awesome.
Ian:
00:24:56
Thank you so much.
Nanna:
00:24:58
Ian for having me.
Nanna:
00:24:59
It was a real pleasure.
Ian:
00:25:00
Thank you.
Ian:
00:25:01
And we are at the end of the show.
Ian:
00:25:02
And I'm hoping I'm going to get the words, my words correct at the end and not
Ian:
00:25:07
start gibbering on about something else.
Ian:
00:25:09
But thank you so much for plugging us in.
Ian:
00:25:11
into your ears or for watching or for reading.
Ian:
00:25:14
This is a podcast.
Ian:
00:25:16
It is a blog post.
Ian:
00:25:18
It is a video as well.
Ian:
00:25:20
So thank you so much for that.
Ian:
00:25:21
And if you haven't come across the podcast, you can follow
Ian:
00:25:23
it in your or subscribe to it in your favorite podcast app.
Ian:
00:25:26
Just go to iag.me/ podcast.
Ian:
00:25:28
Thank you so much.
Ian:
00:25:29
And until next time, I encourage you to level up your impact authority and profits
Ian:
00:25:34
to the power of confident live video.
Ian:
00:25:36
See you soon.
Ian:
00:25:37
Bye.
Ian:
00:25:37
Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.
Ian:
00:25:43
Make sure you subscribe at iag.me/podcast so you can continue to level up
Ian:
00:25:48
your impact, authority and profits through the power of live video.
Ian:
00:25:52
And until next time, Toodle
00:00:00
Start with self awareness because the more you have worked
Nanna:
00:00:03
with yourself, the more natural and authentic confidence you will have.
Nanna:
00:00:08
This is how everybody else sees me every damn day.
Nanna:
00:00:12
This is how I look.
Nanna:
00:00:14
This is how I sound.
Nanna:
00:00:16
That was scary.
Nanna:
00:00:17
I realized, okay, but I'm still married.
Nanna:
00:00:20
I still have friends.
Nanna:
00:00:21
I still have people around me.
Nanna:
00:00:22
So maybe it's not as bad as I'm thinking.
Nanna:
00:00:25
I very much believe that the more I can be the version that I am when I'm out with a
Nanna:
00:00:31
customer the better it serves everybody so they don't get a shock when I'm out there.
Nanna:
00:00:40
Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.
Nanna:
00:00:44
Helping you level up your impact, authority, and profits through
Nanna:
00:00:48
the power of confident live video.
Nanna:
00:00:51
Optimize your mindset and communication.
Nanna:
00:00:53
And increase your confidence in front of the camera.
Nanna:
00:00:56
Get confident with the tech and gear.
Nanna:
00:00:59
And get confident with the content and marketing.
Nanna:
00:01:02
Together, we can go live!
Ian:
00:01:05
Hello and welcome to the Confident Live marketing podcast.
Ian:
00:01:08
My name is Ian Anderson Gray and in this series we're talking about
Ian:
00:01:12
confidence and communication.
Ian:
00:01:15
Are you afraid of getting in front of the camera?
Ian:
00:01:17
Are you worried about making a complete idiot of yourself?
Ian:
00:01:20
I've just done that because this is actually the second take.
Ian:
00:01:23
I've even forgot what the name of the show was.
Ian:
00:01:25
So if it happens to me, it happens to everyone.
Ian:
00:01:27
I'm excited because I've got a repeat guest.
Ian:
00:01:30
We've got Nanna Sondrup back on the show let's tell you a little bit more
Ian:
00:01:33
about her if you don't remember her.
Ian:
00:01:35
She is the Danish LinkedIn content queen who practices, teaches and
Ian:
00:01:39
preaches the give first strategy.
Ian:
00:01:43
Welcome back, Nanna.
Ian:
00:01:44
How you doing
Nanna:
00:01:45
Thank you.
Nanna:
00:01:46
I am doing hilarious.
Nanna:
00:01:47
Thanks to you.
Nanna:
00:01:48
So thank you for that.
Ian:
00:01:50
I always tell people the, we talked about teleprompters last time, and I'm
Ian:
00:01:54
not a big fan of writing out your script.
Ian:
00:01:57
I think, that's, that ends up becoming really boring.
Ian:
00:02:00
But I do actually use a teleprompter.
Ian:
00:02:03
For things like the first thing that I'm going to say because I don't
Ian:
00:02:07
know about you But when I press the record button, my brain sometimes
Ian:
00:02:10
goes to mush and I forget I you know I almost forget what my name is.
Ian:
00:02:14
So I hadn't actually put in the teleprompter what what I teach people
Ian:
00:02:18
Completely forgot what the name of the show was but I do did have your
Ian:
00:02:21
name and your bio So we're doing well.
Ian:
00:02:24
Thank you.
Ian:
00:02:25
Thank you so much for coming back on the show For people who haven't, who
Ian:
00:02:28
didn't listen to the previous episode, we do recommend that you do that.
Ian:
00:02:32
But tell us a little bit more about yourself.
Ian:
00:02:34
You're from Denmark.
Ian:
00:02:35
We met at the Uplift live conference in Birmingham, which was all about LinkedIn
Ian:
00:02:41
and you are a big LinkedIn advocate.
Ian:
00:02:43
Just tell us a little bit more about you and also just a reminder
Ian:
00:02:46
about the give first strategy.
Ian:
00:02:47
Cause I think that is really cool.
Nanna:
00:02:49
Thank you very much.
Nanna:
00:02:50
Yes.
Nanna:
00:02:50
So I'm from Denmark and I am very much nerd in the LinkedIn
Nanna:
00:02:55
and especially the content.
Nanna:
00:02:57
That is what I love.
Nanna:
00:02:58
That is what I do.
Nanna:
00:02:59
That is what I preach practice and teach.
Nanna:
00:03:02
I think was what I said to you.
Nanna:
00:03:04
The gift first strategy, just to be clear that is built about, You giving
Nanna:
00:03:08
some value to the other people first, to the target audience, to your target
Nanna:
00:03:14
customer, whatever you want to call it.
Nanna:
00:03:16
Because when I started the I keep on hearing these pitch something
Nanna:
00:03:20
ask where, do you want to buy?
Nanna:
00:03:21
Do I want to hear what I can sell?
Nanna:
00:03:23
Do you want my stuff?
Nanna:
00:03:25
And that doesn't build connection that doesn't build a trust
Nanna:
00:03:29
that doesn't build anything.
Nanna:
00:03:30
It might sell something, but you have to do that a lot.
Nanna:
00:03:33
And I didn't like that.
Nanna:
00:03:35
So instead I focused on, can we just give value and build connection, build trust?
Nanna:
00:03:41
And that is basically the content marketing strategy.
Nanna:
00:03:43
But I just said as a Side comment or something that it's a just
Nanna:
00:03:49
instead of asking first just give first just give people something
Nanna:
00:03:52
valuable And then it stuck.
Nanna:
00:03:54
People said oh that sounds great.
Nanna:
00:03:55
I was like Thank you.
Nanna:
00:03:57
And then I kept saying and now six years of entrepreneurships
Nanna:
00:04:01
Just doing linkedin content.
Nanna:
00:04:03
It still sticks.
Nanna:
00:04:04
It's a really good piece of gum under my shoe It just keeps on being there
Ian:
00:04:08
That, that's great.
Ian:
00:04:09
And you need to stop watching now.
Ian:
00:04:10
You need to buy my high level product for $997.
Ian:
00:04:14
No, I'm joking.
Ian:
00:04:15
You see that, that, but isn't there a balance?
Ian:
00:04:18
Isn't there a balance?
Ian:
00:04:19
Because I see entrepreneurs like go either way.
Ian:
00:04:22
So some people will take like the idea of give first, but they never actually
Ian:
00:04:27
end up selling their own products.
Ian:
00:04:29
They're they're too nervous of that, and so it's always give first.
Ian:
00:04:33
And then the opposite thing is that they don't give first,
Ian:
00:04:35
they just sell without that.
Ian:
00:04:36
So there's a balance.
Nanna:
00:04:37
It's very typical because when I wear I go out, teaching somebody I have
Nanna:
00:04:41
to ask them like how is your mind mindset?
Nanna:
00:04:44
Now i'm stereotyping a lot just to warn you if i'm standing in front of a group
Nanna:
00:04:48
of sales people They are very focused on when should I mention my product?
Nanna:
00:04:53
How should I mention, all its features and yada to them?
Nanna:
00:04:56
I have to preach very much give first how it builds connection and trust and
Nanna:
00:05:01
so on so on But most of the times I actually found that when I go out and
Nanna:
00:05:06
teach people, they say, okay, but how do I create something that's valuable?
Nanna:
00:05:10
I don't want to be noisy.
Nanna:
00:05:11
I don't want to be spam is what they are very much saying.
Nanna:
00:05:15
And to them, I have to talk about what is value.
Nanna:
00:05:19
What are you giving?
Nanna:
00:05:20
Because people tend to undermine what they self have, what they give, what
Nanna:
00:05:25
they have of knowledge and value.
Nanna:
00:05:27
It's not as interesting.
Nanna:
00:05:29
It's not as good as somebody else's.
Nanna:
00:05:32
So we have a different talk about, okay, then what is value?
Nanna:
00:05:35
And you have it as well.
Nanna:
00:05:37
And something that's very basic to you can be very high
Nanna:
00:05:41
level value for somebody else.
Nanna:
00:05:44
Just because it's basic to you doesn't mean that it's not good.
Nanna:
00:05:48
It just means that you're probably good at what you're doing since it's basic to you.
Ian:
00:05:51
Yes, and that brings us quite nicely into, talking about your journey
Ian:
00:05:56
in the content world, particularly video, because I think that's quite
Ian:
00:06:00
often the what happens in our heads.
Ian:
00:06:02
There's a mindset journey that we need to go on because First of all, when we get in
Ian:
00:06:07
front of the camera, we might be worried about people thinking that we look like
Ian:
00:06:10
an idiot, that we don't know what we're talking about, and we need to start to
Ian:
00:06:13
think actually, I do know what I'm talking about, and I do have a message, and people
Ian:
00:06:17
actually want us just to be ourselves.
Ian:
00:06:20
Yes, we want to improve.
Ian:
00:06:22
Can you maybe go back to the time when you first went in front of
Ian:
00:06:25
the camera and share with us, like, how were you feeling inside?
Ian:
00:06:29
Did you have those kind of moments of fear?
Ian:
00:06:31
Yeah.
Ian:
00:06:32
or nervousness, and can you maybe take us through how you overcome them?
Ian:
00:06:36
Because you obviously have, you are here today, you might still be nervous, I
Ian:
00:06:40
don't know, but you look confident and you're able to communicate really well.
Ian:
00:06:45
So tell us a little bit more about that journey.
Ian:
00:06:47
Yeah,
Nanna:
00:06:52
and I think one of the first thing that was very difficult for me
Nanna:
00:06:57
was hearing and seeing myself whenever, you, you go in front of the camera, you
Nanna:
00:07:02
try to take one take and you mess it up.
Nanna:
00:07:04
Okay, fine, I'll try to do over.
Nanna:
00:07:06
And you do it a lot of times and edit.
Nanna:
00:07:08
And I ended up being like, okay, I'm going to edit it.
Nanna:
00:07:11
But then I sat down and actually looked at myself and was hearing myself.
Nanna:
00:07:16
And that is.
Nanna:
00:07:17
And horrible experience.
Nanna:
00:07:19
I do recommend everybody doing it, but it is a horrible experience and
Nanna:
00:07:23
so what's For me it was being very conscious about how I look what I didn't
Nanna:
00:07:28
like about myself and I only saw that so be very specific I do not like that.
Nanna:
00:07:34
I have More how to say I don't like that.
Nanna:
00:07:37
I have more fat on My body neck.
Nanna:
00:07:40
I think that's very visible when I talk.
Nanna:
00:07:42
That was something I was focusing on every damn time.
Nanna:
00:07:45
I started, and now it's very hands on with what they do.
Nanna:
00:07:48
I started stretching my neck so it looked very elegantly to be
Nanna:
00:07:52
sure I couldn't see it myself.
Nanna:
00:07:55
But that made me very much less natural.
Nanna:
00:07:58
such of small little things that I was like, I don't like that.
Nanna:
00:08:01
I don't like that.
Nanna:
00:08:01
I don't like that.
Nanna:
00:08:02
So I became very stiff and not natural, very like a mannequin.
Nanna:
00:08:08
Whenever I was in front of a video, because all of my self
Nanna:
00:08:11
conscience just appeared massively.
Nanna:
00:08:14
But what changed that is that at some point I was looking at it and I
Nanna:
00:08:19
think actually it was somebody else who did a recording at me and I was
Nanna:
00:08:22
like, Oh my god, there it is again.
Nanna:
00:08:23
There's the neck.
Nanna:
00:08:24
There's the eyebrows.
Nanna:
00:08:25
There's everything that I hate about myself.
Nanna:
00:08:27
And then I realized this is how everybody else sees me every damn day.
Nanna:
00:08:32
This is how I look.
Nanna:
00:08:34
This is how I sound.
Nanna:
00:08:37
That was scary.
Nanna:
00:08:38
It, I realized, okay, but I'm still married.
Nanna:
00:08:42
I still have friends.
Nanna:
00:08:43
I still have people around me.
Nanna:
00:08:45
So maybe it's not as bad as I'm thinking.
Nanna:
00:08:48
And this was really something huge for me, just realizing
Nanna:
00:08:51
other people see me like this.
Nanna:
00:08:53
All the time.
Nanna:
00:08:54
I just don't, I see myself in the mirror turned the way that I like, I see myself
Nanna:
00:09:00
on pictures posing the way I like.
Nanna:
00:09:03
But when I saw that other people took pictures of me, friends and family, and
Nanna:
00:09:08
I looked the way that I hated, I just realized, but this is just how I look.
Nanna:
00:09:13
And that just gave me some kind of it took a little bit of time more
Nanna:
00:09:15
than that but still that started my self acceptance of being like, okay,
Nanna:
00:09:20
yeah, you can post all you want.
Nanna:
00:09:22
But you still look this way normally in every day and that's fine.
Nanna:
00:09:27
That's okay.
Nanna:
00:09:28
That was one of my biggest first step.
Nanna:
00:09:30
That was the appearance thing.
Nanna:
00:09:32
Like, how do I feel about myself being being confident in that?
Nanna:
00:09:36
I still, as everybody else, I have a lot of things that I could like to
Nanna:
00:09:39
change and blah, blah, blah, blah, blah.
Nanna:
00:09:40
But, it's not something that.
Nanna:
00:09:42
That I'm very focused on now.
Nanna:
00:09:44
It's not something that bothers me.
Nanna:
00:09:45
That's not why I'll do a retake of a video or whatever.
Nanna:
00:09:49
That was very, a very important first step for me.
Nanna:
00:09:52
That, awareness of other people viewing you as this.
Ian:
00:09:57
that's really interesting.
Ian:
00:09:58
And again, I hadn't thought about it like that because We don't see ourselves, and
Ian:
00:10:02
it's the same, we don't hear ourselves, we do, but we don't hear ourselves
Ian:
00:10:06
in the same way as other people do.
Ian:
00:10:08
And I really struggled at first hearing my voice, because I
Ian:
00:10:12
hated the sound of my own voice.
Ian:
00:10:14
And I think sometimes we can just, we come, I don't know, it's almost like
Ian:
00:10:18
a form of self obsession, in a sense, that we're just focused on ourselves.
Ian:
00:10:23
Like you were mentioning about your neck, you didn't like the way it looked.
Ian:
00:10:26
Nobody else.
Ian:
00:10:27
is thinking that.
Ian:
00:10:28
Or if they are thinking that, they're not really going to be part of your,
Ian:
00:10:33
they're not going to be your perfect customer if they're obsessed with that.
Ian:
00:10:36
Oh, I couldn't possibly work with them because I don't like their neck.
Ian:
00:10:38
What kind of idiot are they, you know?
Ian:
00:10:40
so I think that is so true.
Ian:
00:10:42
And so that I just would,
Nanna:
00:10:44
bad negatives.
Ian:
00:10:45
yeah, there you go.
Ian:
00:10:46
That's your tag.
Ian:
00:10:46
That's your tagline.
Ian:
00:10:47
That's your tagline for you.
Ian:
00:10:48
You put it on your website.
Ian:
00:10:50
Uh,
Ian:
00:10:52
Did, have you had any so that was a pivotal moment for you.
Ian:
00:10:55
Have you had any like disasters or anything that has gone wrong?
Ian:
00:11:00
And how did you get through that?
Ian:
00:11:02
Did you, was it a learning experience for you?
Nanna:
00:11:05
Something that went wrong.
Nanna:
00:11:07
From the outside world, I don't think there was much going wrong.
Nanna:
00:11:11
But for me, it is.
Nanna:
00:11:13
Again, the perfectionism fighting that that I think this self awareness thing,
Nanna:
00:11:19
journey really helped me because the things that I feel like was mistakes
Nanna:
00:11:25
was fault, something that went wrong.
Nanna:
00:11:28
It's not something anybody else saw.
Nanna:
00:11:30
So for instance, the first time I did a live that was on LinkedIn
Nanna:
00:11:34
when it just came out, you have to apply for it and everything.
Nanna:
00:11:37
I knew for myself that I wanted to go tech and I wanted to nerd and I wanted to
Nanna:
00:11:41
prepare some great content and everything.
Nanna:
00:11:44
That's what I wanted to do.
Nanna:
00:11:45
But then I knew that, okay, but then I'll focus on that.
Nanna:
00:11:49
That'll just be my new posing of the neck.
Nanna:
00:11:51
That'll just be my new, something I'll be hiding behind.
Nanna:
00:11:55
Not that you shouldn't do it, but I just was aware that'll be what I was doing.
Nanna:
00:11:58
So instead my first live, I had just a very simple topic.
Nanna:
00:12:03
I think it was, how does the algorithm works?
Nanna:
00:12:06
And not in a is it like better than Comet?
Nanna:
00:12:09
Not like that, but basically, what is it's purpose?
Nanna:
00:12:12
What does it serve?
Nanna:
00:12:13
And then I took out a whiteboard.
Nanna:
00:12:15
It's behind me, and then I just draw on it when I was talking.
Nanna:
00:12:21
So telling okay, so it really loves this and put in a heart, but really
Nanna:
00:12:24
hate this, put in a cross, and so on.
Nanna:
00:12:27
That's what I did, because, For me, the first live was more about, testing
Nanna:
00:12:31
and trying to get comfortable with it and not as much about what I said.
Nanna:
00:12:35
And I made it a lot easier for myself by saying, okay, away
Nanna:
00:12:39
with the tech, away with the PowerPoints, away with everything.
Nanna:
00:12:42
I'm just going to talk with a whiteboard.
Nanna:
00:12:45
Then there is less preparation and less things that I can mess
Nanna:
00:12:50
up or just hyper focus about.
Nanna:
00:12:53
So that was me removing all the things that I wanted to hide behind.
Nanna:
00:12:57
And, not do it today I'm gonna do it when this is ready and so on.
Nanna:
00:13:01
But for me, I felt like I, when I watched the live back, I felt like
Nanna:
00:13:06
there were so many things wrong.
Nanna:
00:13:08
I didn't account for the sound that me moving away made the sound, obviously
Nanna:
00:13:14
less great because I had a bigger distance between me and the microphone.
Nanna:
00:13:18
So I hated that.
Nanna:
00:13:19
At that time, it was just new and people were excited because there
Nanna:
00:13:23
was a live and you're doing live.
Nanna:
00:13:25
How amazing.
Nanna:
00:13:25
We see you in person.
Nanna:
00:13:26
That's what people, what they were reacting about.
Nanna:
00:13:30
So they forgave everything.
Nanna:
00:13:32
The bad sound the bad quality the messy going through, the content
Nanna:
00:13:37
that I was going through all of it.
Nanna:
00:13:38
They forgave it because.
Nanna:
00:13:40
They saw it was just starting and they were hyped because I was hyped.
Nanna:
00:13:44
This is not the point about Don't prepare or don't have something great,
Nanna:
00:13:48
but it's just my self awareness.
Nanna:
00:13:50
What is my struggle?
Nanna:
00:13:52
How do I hide behind something and how do I make sure that I actually
Nanna:
00:13:55
execute instead of just delaying?
Nanna:
00:13:58
Working on a new pose.
Ian:
00:13:59
Yeah.
Nanna:
00:14:00
gonna be the thing by now So for me, there was a lot of
Nanna:
00:14:04
felt like mistakes and failure.
Nanna:
00:14:06
Because I know what I wanted to do to feel safe.
Nanna:
00:14:10
But I didn't even though it seemed a little bit messy, but it makes
Nanna:
00:14:14
sure that I actually got to do something and that gave me confidence.
Nanna:
00:14:18
It's funny how successing something gives you confidence.
Ian:
00:14:21
Yeah.
Ian:
00:14:22
Yeah.
Ian:
00:14:23
And this is this is the story of what it's like to be a perfectionist
Ian:
00:14:25
or recovering perfectionist, because these are the thing.
Ian:
00:14:28
It may seem very strange, like why obsess over these little things.
Ian:
00:14:33
It is a real thing.
Ian:
00:14:34
And I don't think it's all negative, because you, at the end of the
Ian:
00:14:39
day, it shows like you, your heart is that you're wanting to
Ian:
00:14:42
serve and create amazing content.
Ian:
00:14:45
And some of those things like you were saying that you really hated the fact that
Ian:
00:14:49
when you went away from the microphone the audio, the volume went down.
Ian:
00:14:52
But the cool thing is you can reframe that and think that was
Ian:
00:14:56
awesome because I now know that I need to sort that out for next time.
Ian:
00:15:00
I either like you've got a new microphone, a lapel microphone,
Ian:
00:15:03
because that works much better for you.
Ian:
00:15:05
So you learn something with that.
Ian:
00:15:07
And I also think that when people, when things go wrong, I think it
Ian:
00:15:11
makes you more approachable as well.
Ian:
00:15:12
If you're too perfect, then that's not, I think that can put people off.
Ian:
00:15:17
And finally, the whole thing with live, and this is, I
Ian:
00:15:20
think this is your experience.
Ian:
00:15:21
Live video is it's a really hard thing for perfectionists.
Ian:
00:15:26
It's like jumping in the deep end and you can't swim.
Ian:
00:15:29
It's that kind of thing.
Ian:
00:15:30
But through that process, I think it's that perfect antidote to perfectionism
Ian:
00:15:35
because you realize it can't be perfect.
Ian:
00:15:38
You make all the mistakes and guess what?
Ian:
00:15:40
You're still alive.
Ian:
00:15:42
And actually people like it and it goes really well.
Ian:
00:15:44
Is that kind of your experience?
Nanna:
00:15:46
very much.
Nanna:
00:15:48
I remember having a small panic attack almost every time
Nanna:
00:15:51
the first couple of lives.
Nanna:
00:15:53
And not just in a ha but literally hearing my heart beating being like
Nanna:
00:15:58
about to leave my chest and all I was thinking is Okay, what are you gonna say?
Nanna:
00:16:03
How are you gonna say it?
Nanna:
00:16:04
Are you sure you can say that right?
Nanna:
00:16:05
Is that good enough?
Nanna:
00:16:06
And you know the perfectionism just going insane being like stop it.
Nanna:
00:16:11
Stop it.
Nanna:
00:16:11
Stop it.
Nanna:
00:16:11
Stop it That was all of my natural instincts saying don't do it.
Nanna:
00:16:15
Shut it down right now.
Nanna:
00:16:16
So that's That's how I felt.
Nanna:
00:16:18
Sometimes I still get that feeling but not not as intense obviously I
Nanna:
00:16:23
think it's a healthy thing to still be a little bit nervous about it
Nanna:
00:16:25
because that means it means something
Ian:
00:16:27
I think you're right.
Ian:
00:16:28
It, but it's turning that nervous energy into the excitement because
Ian:
00:16:32
it shows you that you care, but it can be quite debilitating, but you've
Ian:
00:16:36
obviously, you've got through that.
Ian:
00:16:37
And that that's an amazing.
Ian:
00:16:39
Yeah.
Ian:
00:16:39
Yeah.
Ian:
00:16:40
And same.
Ian:
00:16:40
Like I could have called myself the reluctant live video guy because I was
Ian:
00:16:44
in a way the last person to do this, but.
Ian:
00:16:46
I ended up this bit was my thing.
Ian:
00:16:49
So just before we finish, just aware of time.
Ian:
00:16:51
Let's talk about personality because I think, you've already
Ian:
00:16:54
mentioned that, we all have different personalities, different ways.
Ian:
00:16:57
Of expressing things.
Ian:
00:16:58
You're quite you like to use your hands, you move around a bit, which is great.
Ian:
00:17:02
Not everyone does that.
Ian:
00:17:04
Some people are quite static, and that's cool.
Ian:
00:17:06
So would you describe yourself as a, like a shy person, a bold person, so
Ian:
00:17:10
that there's that or, and then the other thing is introverted, extroverted.
Ian:
00:17:14
Like how would you describe yourself and how does that affect the way
Ian:
00:17:18
you turn up in front of the camera?
Nanna:
00:17:21
So I'm actually an ambivert which means that you're both extrovert
Nanna:
00:17:25
and you're also an introvert.
Nanna:
00:17:27
Most people that meet me say no, you're definitely an extrovert.
Nanna:
00:17:30
And it's yeah, because when I meet you, that's the side that kicks in.
Nanna:
00:17:34
But I'm telling you when the introverted part just takes over, it's like a switch.
Nanna:
00:17:39
But that's more like an in person kind of thing.
Nanna:
00:17:41
Whenever I doing lives, I can feel like it's the very, It's
Nanna:
00:17:46
the very bold side of me.
Nanna:
00:17:47
I want it to be bigger.
Nanna:
00:17:50
I want it to be better.
Nanna:
00:17:51
I want it to be loud because I for myself love content that is
Nanna:
00:17:56
both teaching and entertaining.
Nanna:
00:17:58
So I'm basically a child.
Nanna:
00:18:00
So that's it.
Nanna:
00:18:04
That's what I love, and what I really like, I want to give to others.
Nanna:
00:18:09
I do know that there is a saying, a great saying You are not your customer, which
Nanna:
00:18:13
is important, meaning that just because you do not buy through an email doesn't
Nanna:
00:18:18
mean you shouldn't do email marketing because your customer might do it.
Nanna:
00:18:22
For instance.
Nanna:
00:18:22
But when it comes to, value, personality and so on, I very much believe that
Nanna:
00:18:28
the more I can be the version that I am when I'm out with a customer the
Nanna:
00:18:34
better it serves everybody so they don't get a shock when I'm out there.
Nanna:
00:18:39
I can play both the outgoing side, whenever I am teaching, whenever
Nanna:
00:18:43
I am doing lives, I am very the bold and I love to laugh at myself.
Nanna:
00:18:48
I love to have a great time.
Nanna:
00:18:50
I'm doing my best to make sure that I do because then I know at least one person
Nanna:
00:18:55
is having it, being a part of that life.
Nanna:
00:18:57
when I talk with people, especially if I go in my analytic mode, I will seem a
Nanna:
00:19:03
little bit more shy because I asked just a lot of questions and then I listen.
Nanna:
00:19:07
So I feel like this sounds very schizophrenic.
Nanna:
00:19:11
I feel like I have a lot of different personalities, but in, in reality, I just
Nanna:
00:19:15
adapt to different kinds of situations.
Nanna:
00:19:18
And I know whenever I meet people at first, and when I do teach and
Nanna:
00:19:23
workshops, I have my outgoing very make myself happy personality.
Nanna:
00:19:28
And I'm very aware that, okay, that's what I'm going to bring to
Nanna:
00:19:31
the lives because that side of me is what I'm going to also show them.
Nanna:
00:19:36
I think everybody have different side of you.
Nanna:
00:19:38
Of
Ian:
00:19:38
Oh, yeah.
Nanna:
00:19:39
just be aware that the way that you use the person that you are in the
Nanna:
00:19:43
professional context, like networking, in my opinion, That personality you
Nanna:
00:19:49
have there is what you should bring to the live because then it's authentic.
Nanna:
00:19:53
It doesn't matter if you are a little bit more laid back, if you talk
Nanna:
00:19:56
slower, if you're not the same energy.
Nanna:
00:19:59
You don't have to.
Nanna:
00:20:00
If that's the energy you have whenever you meet people, I think that's
Nanna:
00:20:03
great to present that in lives.
Nanna:
00:20:05
Because somebody will find me very off putting and if they do that's great
Nanna:
00:20:09
because then we know we're not a great match but people who is more laid back
Nanna:
00:20:13
and talk slower and have more, you know They think about, but more about what
Nanna:
00:20:18
they say, they will attract somebody else.
Nanna:
00:20:21
And that's great because then they will fit great together.
Nanna:
00:20:25
I'm a strong believer that we should work with people that we fit very well with.
Nanna:
00:20:30
Of course, also make sure that we challenge ourselves with people who
Nanna:
00:20:33
is very different from ourselves.
Nanna:
00:20:36
For instance, for me, marry somebody who is very different from yourself.
Nanna:
00:20:39
You learn a lot from it.
Nanna:
00:20:40
know if that answers your question, but it just got a little bit
Ian:
00:20:43
It does.
Ian:
00:20:43
And it's we put people in boxes.
Ian:
00:20:45
Are you an introvert or an extrovert?
Ian:
00:20:47
And it's not quite as simple as that.
Ian:
00:20:48
I would, I'm not sure I would necessarily call myself an ambivert, but I'm an
Ian:
00:20:51
introvert who has learned the skills to be an extrovert when needed.
Ian:
00:20:56
But if I'm an extrovert, if I put on my extrovert hat too
Ian:
00:20:59
long, there are consequences.
Ian:
00:21:00
And I, I have to, sit in a darkened room for a week or something, I'm
Ian:
00:21:04
joking, but it's a little bit like that.
Ian:
00:21:06
Yeah.
Ian:
00:21:06
Just before we finish so what would be your final words of encouragement or
Ian:
00:21:10
advice for listeners who are maybe just starting out, or that they're looking at
Ian:
00:21:15
themselves and they're wanting to improve their confidence and their communication.
Ian:
00:21:19
They have, they know they have a message,
Nanna:
00:21:22
Okay.
Ian:
00:21:22
but something's stopping them and they want to improve.
Nanna:
00:21:25
I want to say a lot of things.
Nanna:
00:21:27
What is the most important things?
Nanna:
00:21:28
Think when we're talking about livestreams start with very much self awareness.
Nanna:
00:21:33
Because confidence for me what I believe is that it's built a lot
Nanna:
00:21:38
about who am I, because that's a very difficult question to actually answer.
Nanna:
00:21:42
What is my strengths?
Nanna:
00:21:43
What is my weakness?
Nanna:
00:21:44
What do I like?
Nanna:
00:21:45
What do I don't and so on.
Nanna:
00:21:47
Start with self awareness because the more you have worked with
Nanna:
00:21:50
yourself, the more natural and authentic confidence you will have.
Nanna:
00:21:56
For somebody who can put on a very extrovert personality, You can
Nanna:
00:22:00
fake having confidence, but it doesn't show who you really are
Nanna:
00:22:05
and it's very hard to keep that up.
Nanna:
00:22:07
So if you get self awareness read a self help book or whatever it's your kick.
Nanna:
00:22:13
Going through that, that really benefits on lives and so many other things in life.
Nanna:
00:22:18
I think that's the way to become the very authentic and natural version of yourself.
Nanna:
00:22:23
on lives and people will resonate with that.
Nanna:
00:22:26
We can buy amazing equipment, we can practice our content and all of that,
Nanna:
00:22:31
but that confidence, authentic charisma connection is best built the more you
Nanna:
00:22:38
have worked with yourself and being basically happy with who you are.
Nanna:
00:22:44
It really shines through.
Nanna:
00:22:45
I think.
Nanna:
00:22:46
It's a bit of a funny message here.
Nanna:
00:22:48
We're talking a little bit of marketing and but
Ian:
00:22:50
Yeah.
Nanna:
00:22:51
we are doing live stream, there's a little bit of personal branding.
Nanna:
00:22:53
And I think personal branding is strongest serve when somebody has a great person
Nanna:
00:22:58
behind them serving it, which means having work with yourself and confident
Nanna:
00:23:04
in who you are, no matter what that is.
Ian:
00:23:06
Yes Podcast is all about really.
Ian:
00:23:10
Yes.
Ian:
00:23:10
Marketing is important.
Ian:
00:23:12
We believe in the power of live video, but if you don't work on yourself, this
Ian:
00:23:17
is the confidence thing and confidence doesn't necessarily mean hello, this
Ian:
00:23:21
it's, it's like being confident in who you are and that might be quite a chilled
Ian:
00:23:26
out, laid back person, but you've got a message to share in front of people.
Ian:
00:23:30
Like people who want to watch you.
Ian:
00:23:32
So thank you so much, Nanna.
Ian:
00:23:33
That was amazing.
Ian:
00:23:34
That if anything was going to be like a little video snippet, I'm going
Ian:
00:23:38
to post on Instagram, that was it.
Ian:
00:23:40
Thank you for that.
Ian:
00:23:40
No, it's been awesome.
Ian:
00:23:44
Just a reminder for people who if they want to find out a bit more
Ian:
00:23:49
about you, where's the best place I presumably LinkedIn, but to tell
Ian:
00:23:52
us a little bit more about that and what you're working on next.
Nanna:
00:23:55
Please follow me on LinkedIn I do write in Danish, but you are welcome
Nanna:
00:23:59
no matter what language that you speak You can use the translation button.
Nanna:
00:24:04
My life is also in Danish.
Nanna:
00:24:05
I am sorry Whenever I have a guest it might be in English might see Ian.
Nanna:
00:24:11
That would be awesome But follow me on LinkedIn if you care about
Nanna:
00:24:15
Content, if you care about LinkedIn, if you care about B2B marketing,
Nanna:
00:24:19
because that's what I talk about.
Nanna:
00:24:20
Right now, what I am working a lot of on is being better at going out live
Nanna:
00:24:25
because I've been a bit in a stuck and now I'm taking my own medicine
Nanna:
00:24:29
and planning on what should I do next.
Nanna:
00:24:32
So I'm putting a structure on and making sure I'm doing the stuff that I preach.
Ian:
00:24:36
Awesome.
Ian:
00:24:37
Looking forward to that.
Ian:
00:24:38
Well, Yeah, do follow Nanna and all her links will be in the show notes.
Ian:
00:24:43
So you can just go to IAG.
Ian:
00:24:44
me forward slash podcast and you can find out.
Ian:
00:24:46
all about that.
Ian:
00:24:47
But yeah, it's been an absolute pleasure to have you on.
Ian:
00:24:49
You've just given so many value bombs, as my American cousins say.
Ian:
00:24:54
I really appreciate that.
Ian:
00:24:55
It's been awesome.
Ian:
00:24:56
Thank you so much.
Nanna:
00:24:58
Ian for having me.
Nanna:
00:24:59
It was a real pleasure.
Ian:
00:25:00
Thank you.
Ian:
00:25:01
And we are at the end of the show.
Ian:
00:25:02
And I'm hoping I'm going to get the words, my words correct at the end and not
Ian:
00:25:07
start gibbering on about something else.
Ian:
00:25:09
But thank you so much for plugging us in.
Ian:
00:25:11
into your ears or for watching or for reading.
Ian:
00:25:14
This is a podcast.
Ian:
00:25:16
It is a blog post.
Ian:
00:25:18
It is a video as well.
Ian:
00:25:20
So thank you so much for that.
Ian:
00:25:21
And if you haven't come across the podcast, you can follow
Ian:
00:25:23
it in your or subscribe to it in your favorite podcast app.
Ian:
00:25:26
Just go to iag.me/ podcast.
Ian:
00:25:28
Thank you so much.
Ian:
00:25:29
And until next time, I encourage you to level up your impact authority and profits
Ian:
00:25:34
to the power of confident live video.
Ian:
00:25:36
See you soon.
Ian:
00:25:37
Bye.
Ian:
00:25:37
Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.
Ian:
00:25:43
Make sure you subscribe at iag.me/podcast so you can continue to level up
Ian:
00:25:48
your impact, authority and profits through the power of live video.
Ian:
00:25:52
And until next time, Toodle
