Episode 71: The Gap Between Marketing Advice and Reality

Marketing advice on the internet often sounds great until you try to apply it to a real business.

In this episode of Confessions from the Home Office, I talk about something I see all the time when working with clients and talking with other business owners: the gap between marketing advice and reality.

Online, there’s no shortage of people sharing “the strategy that works for everyone.” But when you’re actually running a business—serving clients, managing projects, and trying to keep everything moving—those strategies don’t always translate the way people promise.

In this episode, I break down several pieces of marketing advice that are repeated constantly online, including:

• The pressure to post on social media every day

• The idea that you must choose an extremely narrow niche

• Why not every business needs a sales funnel

• The myth that content alone will bring clients

• And the belief that you have to be everywhere online

The truth is that most marketing advice isn’t necessarily wrong, it just isn’t universal.

Learn more about my work: https://marketmomentum.biz.