Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

“Data gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.”

In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics and prove business value, in particular:

👉 C1–C2–C3 framework for connecting business outcomes, bridge metrics, and community signals.

👉 Why the most active community member may not be the most valuable community member.

👉 Why AI can help tell the story, but provable math sits underneath community ROI measurement

Join Yurii Lazaruk, the Community Consultant, and Mark Birch, the founder of TribeROI and author of Community-in-a-Box, who has built communities almost everywhere, from a 30,000-person global sales community to startup communities at AWS, and now is turning all that experience toward figuring out how we can actually measure the value communities create!

Together, we're connecting community goals with business goals to drive business growth!

Connect with Mark and Yurii on LinkedIn:

https://www.linkedin.com/in/startupmark/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

Timestamps:

(00:00) Meet Mark Birch

(01:03) Why Tribe ROI Exists

(06:11) Why Data Beats Intuition

(14:19) Community Levels Framework

(23:16) Flywheel Content Events Connections

(31:52) Non-Obvious Metrics and Gaming

(39:55) Finding Bridgers with Graphs

(44:53) Lifecycle Insights from Data

(51:01) AI Hype vs Repeatable Math

(53:33) One Step to Measure ROI

#communityROI #communitybuilding #businessgrowth