ABOUT THIS EPISODE
In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy.
He also explores the evolving role of creative teams in the age of AI, the fundamentals of direct response marketing that still matter most, and how to blend human insight with machine efficiency for winning ads. If you’re looking to stay ahead of the curve in performance creative, this one’s a must-watch.
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00:00 Introduction to Ad Creation and AI
00:45 Meet Alex Cooper: AI in Ad Creative
01:37 Understanding the LFA Curve in Advertising
04:07 Research and Ideation for Effective Ads
08:12 Generating Ad Ideas with AI
15:23 Creative Execution with AI Tools
32:32 The Future of Ad Creative and AI
38:32 Conclusion and Key Takeaways
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