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Scroll through LinkedIn, and it’s cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. I know you’re excited about your current job, project, or mission but is it coming off the wrong way? Is the Digital Representation of You the YOU that you want…
A quiz gets people talking about themselves. It puts them in “learning mode” or “discovery mode.” Like anything in content marketing, the quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Let’s work backwards to create a reall…
The Digital Representation of You is how we show up on the Web. How can we make sure that it’s what we intend it to be? Our best ideas deserve the best chance of making a connection creating positive change depends on it. Episode 200 is my thanks to you. Show Notes / Links from the Episod…
There are 3 different quiz types you can use in marketing, depending on what you want to achieve and what will benefit the user too. Let’s look at how to design each quiz to serve both purposes. Each of these three quizzes has their own application which one you use depends on your goals.…
The starting posture of the Web is “who cares.” We have to recognize: We are not exceptional. We do not deserve attention. We have to earn it. And the algorithms are working against us. Understanding this fully allows us to go in with a strategy so that we can actually get something out…
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