47: Why Good Products Don't Get Adopted | ft. Karina Karn

Karina Karn is a UK-based marketing strategist with over 14 years of experience working across the UK and U.S., specializing in B2B SaaS and complex products. She helps companies turn interest into real adoption by improving how users understand, trust, and navigate products from first interaction through long-term use. With experience working alongside real estate firms and developers, she brings a practical view into how decisions are actually made in the industry. Karina is also the author of two books on consumer psychology, focused on how people make decisions in real-world environments.

Connect with Karina:

https://www.linkedin.com/in/karinakarn/

https://www.instagram.com/karinakarn.uk/

https://www.youtube.com/@karinakarnstrategy

http://www.karinakarn.com/

Learn more about Building:

https://building.inc

Hosted by Matthew Schneider:

https://linkedin.com/in/realmattschneider

https://x.com/mattschneid3r