ABOUT THIS EPISODE
Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets.
If your immediate thought is "cool cool cool, can I just copy yours?" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode!
In this episode, I break down:
- How I structure my contracts after 5+ years of testing long-term, short-term, and month-to-month (steal the setup!)
- Why I DON'T lock clients into long-term contracts — and what I do instead
- The scope language that keeps you from ever being "in default" of your own contract
- The tool I use to get a new contract out to a client in under 2 minutes
- The sneaky little feature that gives me a heads up when a client might be about to give their notice
And at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts.
Ready to take the next step?
If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.
🎓 Learn More → http://www.fractional-cmo-school.com/
TIMESTAMPS:
00:00 Why I Don't Use Long-Term Contracts
01:15 The Contract Structure That Works Best
02:30 Protect Yourself From Scope Creep
03:45 The Contract Tool I Use for Every Client
04:45 My Favorite PandaDoc Feature
05:30 Final Thoughts on Better Client Contracts
