WEBVTT
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Involve, Solve Evolve. Welcome to
cloud Crunch, the podcast for any large
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00:00:08.640 --> 00:00:13.320
enterprise planning on moving to or is
in the midst of moving to the cloud.
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00:00:13.800 --> 00:00:20.600
Hosted by the cloud computing experts from
Second Watch. Michael Elliott, Executive
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00:00:20.640 --> 00:00:27.679
director of Marketing and Fred Bliss,
CTO of all Things Data at second Watch
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00:00:29.480 --> 00:00:50.320
and now here are your hosts of
cloud Crunch. Welcome back to a new
6
00:00:50.359 --> 00:00:54.759
season of cloud Crunch. In this
season, we're going to focus on AWS
7
00:00:54.840 --> 00:00:58.600
Reinvent, one of the biggest,
if not the biggest cloud conference in the
8
00:00:58.600 --> 00:01:02.560
world, kicking off November twenty eight. Now, our intent is to enable
9
00:01:02.640 --> 00:01:07.439
you, the viewer, the opportunity
to immerse yourself in how cloud has really
10
00:01:07.519 --> 00:01:11.959
evolved since last year, on topics
like preparing and building a center of excellence,
11
00:01:11.200 --> 00:01:18.000
extracting data insights, managing a cloud
native environment, and data center evacuation.
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00:01:18.680 --> 00:01:23.079
Joining me today is Merry Fellows,
practice lead at second Watch. Welcome
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00:01:23.120 --> 00:01:26.040
the cloud Crunch. Mary, Hi, Michael, thank you. Happy to
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be here. Awesome. So we're
gonna kind of have a conversation around really
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controlling AWS spend because you know,
that is a concept that people kind of
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think about, is you know,
the rising growth of how much money I'm
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spending in AWS and you know,
across all cloud platforms. So I'd like
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to kind of understand for you what
does that really mean to control AWS spend
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well, Michael. On your journey
to the cloud, there are a lot
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of things that you need to take
into consider ration, especially if you're migrating
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00:02:01.519 --> 00:02:07.200
from on prem to the cloud.
A lot of times customers will go like
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00:02:07.439 --> 00:02:12.039
for like, which is basically creating
a cookie cutter image of what they have
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00:02:12.199 --> 00:02:15.120
on prem today moving it over to
the cloud. What ends up happening is
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they find themselves way over provision in
the cloud and on demand pricing, which
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is always on in the most expensive
pricing that's available today. So by having
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a strategy on your way to the
cloud, and once you get there for
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optimization, you're able to better position
yourself and stay on top of your costs
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00:02:34.680 --> 00:02:38.960
so they don't bulloon on you.
Now, there's really two scenarios in that.
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One is the people who are strategizing
around moving to the cloud, So
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what can they do, you know, thinking about that and starting to encompass
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that move into the cloud. But
there's so many other people that are already
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there, so if you're already there
and I think that's what you touched upon
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a little bit, what does that
look like? I'm there, I'm you
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know, I've got a lot of
departments accessing the cloud. How do you
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approach then those people that are already
on the cloud, what are some of
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those conversations and where do you start
digging in to understand that spend. So,
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if you think about it, there
are over hundreds of thousands of different
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options for cloud services out there today. There's over a thousand different options to
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set up a single e C two
instance in AWS. So it's important to
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have a strategy once you're in the
cloud that takes into effect the pillars of
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optimization. You need to look at
reserved instances and savings plans, auto parking,
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right sizing, family refresh um and
identifying waste in your environment and making
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sure that when you're developing or testing
and developers are spending up new and environments
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for that purposes, that you're de
calming those after they're no longer in use,
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and then also taking a look at
your strategy um for storage as well.
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So we see a lot of customers
with waste in their storage, like
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unattached volumes that are hanging out there
for you know, close to a year
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that you're just not using and it's
just taking up space in the cloud and
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you're getting charged for it. So, without naming a client, can you
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give us an example of just type
of you know, using that approach,
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real life experience about how that occurred
and if you can divulge, what were
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the savings, what did those savings
look like. So we've saved our clients
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hundreds of thousands of dollars in the
cloud just last year. So a lot
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of our clients that come to us, uh, it's really we are teaching
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them how to fish, so to
speak. So we're it's a new culture
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that you have to think about when
you're in the cloud versus when you're on
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prem So in the cloud, like
I said, there's hundreds of thousands of
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different options for services and products that
are out there today. It's understanding and
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knowing to pick the right ones that
are right for you and coming up with
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a strategy. So optimizing your cost
is one piece of it, but then
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kind of looking at your overall infrastructure
footprint to say, do we want to
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take a look at server lists as
containerization a good strategy for us. Do
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we have applications that are out there
that are running on lots of b C
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two instances and maybe there's an opportunity
for at modernization there. So it's taking
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a look at your infrastructure footprint along
with your application portfolio and making the right
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decisions on the products that are out
there today that's going to not only save
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you money but also increase your efficiency. So when we talk about, you
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know, cost savings within the cloud, who is that conversation traditionally with Is
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that with the CFO, Is that
with the c I O. Who is
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who traditionally is leading that conversation?
Great question, Michael, So where do
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we fit in as far as cost
optimization for your I T infrastructure in the
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cloud? We work with the I
T teams and the finance teams and making
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sure that everybody has a joint language
and understanding of consumption from a showback and
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a chargeback perspective. So it's really
ingrained in the culture and teaching everybody that
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controlling your I T costs and being
able to allocate those expenses back to the
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bus is crucial for growing your business
and being able to stay on top of
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your cost and being able to stay
fast and innovative on what you want to
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do with your strategic initiatives. Well, let's let's go into that as far
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as growing your business, because saving
money in the cloud allows you to then
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reapply that savings. And with most
large enterprises, they have an enterprise agreement,
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so they've already committed to spending a
certain amount with AWS or with one
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of the other hyper scale urs.
So it sometimes, and this is a
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question for you, is a lot
of times that savings that there they're trying
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to reach give them the ability to
then innovate and invest that money into new
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development, new applications that actually either
solve business problems or focus around creating new
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applications which drive increase revenue for the
company. So that's a great question,
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Michael. Another service that we offer, and another thing that clients should consider
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is an enterprise e d P or
a p p A, which is a
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partner led um pricing agreement that takes
into account a specific term and a specific
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comment amount. And what this is
is a private pricing agreement with AWS,
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and you can also include marketplace purchases
and that so if you know that you
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have some services from AWS that you
love that you're going to be using in
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the next couple of years, and
they're already paying for them today. Being
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able to bundle that along with your
compute services for a committed rate and term,
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you're able to gain additional savings based
on that. So I have because
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you throw a couple of acronyms I'm
not familiar with. So one of them
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was what p p A, which
stands for private pricing agreement, So it
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was formerly known as an E d
p SO. But the p p A
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s UM allow customers to be able
to come to a BS and say,
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hey, I'm here, I love
the service, I love the UM everything
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that we're using in the cloud today. We know we're going to have a
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certain percentage of growth for the next
three years or the next five years,
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can we get a discount for that
commitment. So a p p A you
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will typically have a three to five
year term on that. You will also
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include not with not only with your
compute services, you will include your software
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purchases from the marketplace as well,
and that gets bundled into a further discount
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savings for you. So that would
be on top of any reservations for reserved
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instances and savings plans that you have
out there today. So last question for
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you give me an oh wow moment. So when when you've when you've been
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brought into an engagement to you know, try to look at cloud cost reduction.
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What typically once you deliver that,
What are some of the feedback that
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clients give you. They're extremely impressed
with the service that we provide, and
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they always say that they wish they
had come to us sooner because our goal
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is to just leave you in a
better place than when we found you.
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And we also have like ongoing maintenance
to help you with your cloud journey as
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you continue to grow. So there's
various basis of that. So we decided
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to help customers throughout every single phase
of that journey, and cost optimization being
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one of them. Well, I
want to thank you Mary for joining us
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today to discuss, you know,
using a BS savings to invest in innovation.
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Any final words of advice for the
attendees of Reinvent, So thinking about
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you know, a CFO or a
CIO going to reinvent and starting to think
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about budgeting for next year. Any
final words of advice for them as they
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attend Reinvent choose your cost optimization vendor. Wisely, we see a lot of
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clients when they try to do this
on their own, they only roughly gained
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about eighteen percent savings, where using
a professional vendor with experience like ourselves,
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we average our clients around forty percent
savings on their compute expenses. So,
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choose the right vendor to help you
on that journey and you should be good.
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Well how do you choose? I
mean, that's that's gonna bring up
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another question because I think a CFO
said, wait, minut you're gonna save
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me eighteen percent. I'm pretty excited
about that until they hear that thirty.
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So how how does one make a
decision around what is the vendor for me
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to help me embark upon this journey. One that is making sure that you're
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looking at all the pillars of optimization. You need to make sure you're taking
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a look at reserved instances and savings
plans and targeting forward nine or greater coverage
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00:11:16.600 --> 00:11:20.480
in those, taking a look at
your auto parking strategy, and making sure
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infrastructure and lower level of environments that
you're not using let's just say nights and
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00:11:24.960 --> 00:11:28.679
weekends or of turned down you're taking
a look at right sizing. You know
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00:11:28.840 --> 00:11:33.919
a lot of customers tend to be
over provision and I'm never surprised going into
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a client and seeing that that's always
a given. They're always over provision for
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00:11:37.360 --> 00:11:41.399
what they actually need. And taking
a look at family Refresh and seeing what's
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late, the latest and greatest out
there in the marketplace today and taking advantage
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of that. Also making sure that
you're staying on top of waste in infrastructure
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that hasn't been used in a number
of days, and having a really good
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storage strategy, So those are the
pillars of a really good optimization program them
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00:12:00.279 --> 00:12:03.960
and making sure that you're covered on
all angles, and then also taking a
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look out of private pricing agreement if
you are going to be able to commit
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to growth over a number of years. Excellent. Well, thank you,
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Mary, I appreciate your time this
morning, um and to our listeners,
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thank you for tuning into our show. This video cast is intended to add
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00:12:22.159 --> 00:12:28.159
value to any large enterprise that is
planned on moving to or is currently focused
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00:12:28.200 --> 00:12:31.799
on leveraging the value of the cloud. Send your comments or suggestions to cloud
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00:12:31.799 --> 00:12:37.120
crunch at second watch dot com.
Thank you everyone. This is Michael Elliott
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00:12:39.320 --> 00:12:45.639
you've been listening to cloud Crunch with
Michael Elliott and Fred Bliss. For more
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00:12:45.720 --> 00:12:50.919
information, check out the blog second
watch dot com, forward slash, cloud
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00:12:50.320 --> 00:12:56.399
dash block, or reach out to
second watch on Twitter and LinkedIn
1
00:00:01.360 --> 00:00:08.480
Involve, Solve Evolve. Welcome to
cloud Crunch, the podcast for any large
2
00:00:08.640 --> 00:00:13.320
enterprise planning on moving to or is
in the midst of moving to the cloud.
3
00:00:13.800 --> 00:00:20.600
Hosted by the cloud computing experts from
Second Watch. Michael Elliott, Executive
4
00:00:20.640 --> 00:00:27.679
director of Marketing and Fred Bliss,
CTO of all Things Data at second Watch
5
00:00:29.480 --> 00:00:50.320
and now here are your hosts of
cloud Crunch. Welcome back to a new
6
00:00:50.359 --> 00:00:54.759
season of cloud Crunch. In this
season, we're going to focus on AWS
7
00:00:54.840 --> 00:00:58.600
Reinvent, one of the biggest,
if not the biggest cloud conference in the
8
00:00:58.600 --> 00:01:02.560
world, kicking off November twenty eight. Now, our intent is to enable
9
00:01:02.640 --> 00:01:07.439
you, the viewer, the opportunity
to immerse yourself in how cloud has really
10
00:01:07.519 --> 00:01:11.959
evolved since last year, on topics
like preparing and building a center of excellence,
11
00:01:11.200 --> 00:01:18.000
extracting data insights, managing a cloud
native environment, and data center evacuation.
12
00:01:18.680 --> 00:01:23.079
Joining me today is Merry Fellows,
practice lead at second Watch. Welcome
13
00:01:23.120 --> 00:01:26.040
the cloud Crunch. Mary, Hi, Michael, thank you. Happy to
14
00:01:26.079 --> 00:01:33.680
be here. Awesome. So we're
gonna kind of have a conversation around really
15
00:01:33.719 --> 00:01:37.959
controlling AWS spend because you know,
that is a concept that people kind of
16
00:01:38.000 --> 00:01:42.319
think about, is you know,
the rising growth of how much money I'm
17
00:01:42.319 --> 00:01:47.959
spending in AWS and you know,
across all cloud platforms. So I'd like
18
00:01:48.000 --> 00:01:52.159
to kind of understand for you what
does that really mean to control AWS spend
19
00:01:53.319 --> 00:01:57.599
well, Michael. On your journey
to the cloud, there are a lot
20
00:01:57.640 --> 00:02:01.480
of things that you need to take
into consider ration, especially if you're migrating
21
00:02:01.519 --> 00:02:07.200
from on prem to the cloud.
A lot of times customers will go like
22
00:02:07.439 --> 00:02:12.039
for like, which is basically creating
a cookie cutter image of what they have
23
00:02:12.199 --> 00:02:15.120
on prem today moving it over to
the cloud. What ends up happening is
24
00:02:15.240 --> 00:02:20.919
they find themselves way over provision in
the cloud and on demand pricing, which
25
00:02:21.000 --> 00:02:25.400
is always on in the most expensive
pricing that's available today. So by having
26
00:02:25.400 --> 00:02:29.800
a strategy on your way to the
cloud, and once you get there for
27
00:02:29.879 --> 00:02:34.639
optimization, you're able to better position
yourself and stay on top of your costs
28
00:02:34.680 --> 00:02:38.960
so they don't bulloon on you.
Now, there's really two scenarios in that.
29
00:02:39.039 --> 00:02:44.840
One is the people who are strategizing
around moving to the cloud, So
30
00:02:44.919 --> 00:02:49.439
what can they do, you know, thinking about that and starting to encompass
31
00:02:50.919 --> 00:02:53.879
that move into the cloud. But
there's so many other people that are already
32
00:02:53.919 --> 00:02:58.759
there, so if you're already there
and I think that's what you touched upon
33
00:02:58.759 --> 00:03:01.280
a little bit, what does that
look like? I'm there, I'm you
34
00:03:01.319 --> 00:03:06.879
know, I've got a lot of
departments accessing the cloud. How do you
35
00:03:07.080 --> 00:03:09.879
approach then those people that are already
on the cloud, what are some of
36
00:03:09.879 --> 00:03:15.199
those conversations and where do you start
digging in to understand that spend. So,
37
00:03:15.319 --> 00:03:17.800
if you think about it, there
are over hundreds of thousands of different
38
00:03:17.800 --> 00:03:23.159
options for cloud services out there today. There's over a thousand different options to
39
00:03:23.199 --> 00:03:28.240
set up a single e C two
instance in AWS. So it's important to
40
00:03:28.280 --> 00:03:32.240
have a strategy once you're in the
cloud that takes into effect the pillars of
41
00:03:32.280 --> 00:03:38.960
optimization. You need to look at
reserved instances and savings plans, auto parking,
42
00:03:38.319 --> 00:03:45.000
right sizing, family refresh um and
identifying waste in your environment and making
43
00:03:45.039 --> 00:03:51.080
sure that when you're developing or testing
and developers are spending up new and environments
44
00:03:51.080 --> 00:03:54.439
for that purposes, that you're de
calming those after they're no longer in use,
45
00:03:54.919 --> 00:03:59.680
and then also taking a look at
your strategy um for storage as well.
46
00:03:59.800 --> 00:04:03.039
So we see a lot of customers
with waste in their storage, like
47
00:04:03.159 --> 00:04:08.840
unattached volumes that are hanging out there
for you know, close to a year
48
00:04:08.960 --> 00:04:12.759
that you're just not using and it's
just taking up space in the cloud and
49
00:04:12.879 --> 00:04:16.040
you're getting charged for it. So, without naming a client, can you
50
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give us an example of just type
of you know, using that approach,
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real life experience about how that occurred
and if you can divulge, what were
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the savings, what did those savings
look like. So we've saved our clients
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hundreds of thousands of dollars in the
cloud just last year. So a lot
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of our clients that come to us, uh, it's really we are teaching
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them how to fish, so to
speak. So we're it's a new culture
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that you have to think about when
you're in the cloud versus when you're on
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prem So in the cloud, like
I said, there's hundreds of thousands of
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different options for services and products that
are out there today. It's understanding and
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knowing to pick the right ones that
are right for you and coming up with
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a strategy. So optimizing your cost
is one piece of it, but then
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kind of looking at your overall infrastructure
footprint to say, do we want to
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take a look at server lists as
containerization a good strategy for us. Do
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we have applications that are out there
that are running on lots of b C
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two instances and maybe there's an opportunity
for at modernization there. So it's taking
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a look at your infrastructure footprint along
with your application portfolio and making the right
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decisions on the products that are out
there today that's going to not only save
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you money but also increase your efficiency. So when we talk about, you
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know, cost savings within the cloud, who is that conversation traditionally with Is
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that with the CFO, Is that
with the c I O. Who is
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who traditionally is leading that conversation?
Great question, Michael, So where do
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we fit in as far as cost
optimization for your I T infrastructure in the
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cloud? We work with the I
T teams and the finance teams and making
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sure that everybody has a joint language
and understanding of consumption from a showback and
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a chargeback perspective. So it's really
ingrained in the culture and teaching everybody that
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controlling your I T costs and being
able to allocate those expenses back to the
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bus is crucial for growing your business
and being able to stay on top of
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your cost and being able to stay
fast and innovative on what you want to
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do with your strategic initiatives. Well, let's let's go into that as far
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as growing your business, because saving
money in the cloud allows you to then
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reapply that savings. And with most
large enterprises, they have an enterprise agreement,
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so they've already committed to spending a
certain amount with AWS or with one
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of the other hyper scale urs.
So it sometimes, and this is a
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question for you, is a lot
of times that savings that there they're trying
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to reach give them the ability to
then innovate and invest that money into new
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development, new applications that actually either
solve business problems or focus around creating new
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applications which drive increase revenue for the
company. So that's a great question,
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Michael. Another service that we offer, and another thing that clients should consider
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is an enterprise e d P or
a p p A, which is a
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partner led um pricing agreement that takes
into account a specific term and a specific
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comment amount. And what this is
is a private pricing agreement with AWS,
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and you can also include marketplace purchases
and that so if you know that you
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have some services from AWS that you
love that you're going to be using in
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the next couple of years, and
they're already paying for them today. Being
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able to bundle that along with your
compute services for a committed rate and term,
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you're able to gain additional savings based
on that. So I have because
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you throw a couple of acronyms I'm
not familiar with. So one of them
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was what p p A, which
stands for private pricing agreement, So it
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was formerly known as an E d
p SO. But the p p A
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s UM allow customers to be able
to come to a BS and say,
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hey, I'm here, I love
the service, I love the UM everything
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that we're using in the cloud today. We know we're going to have a
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certain percentage of growth for the next
three years or the next five years,
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can we get a discount for that
commitment. So a p p A you
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will typically have a three to five
year term on that. You will also
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include not with not only with your
compute services, you will include your software
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purchases from the marketplace as well,
and that gets bundled into a further discount
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savings for you. So that would
be on top of any reservations for reserved
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instances and savings plans that you have
out there today. So last question for
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you give me an oh wow moment. So when when you've when you've been
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brought into an engagement to you know, try to look at cloud cost reduction.
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What typically once you deliver that,
What are some of the feedback that
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clients give you. They're extremely impressed
with the service that we provide, and
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they always say that they wish they
had come to us sooner because our goal
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is to just leave you in a
better place than when we found you.
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And we also have like ongoing maintenance
to help you with your cloud journey as
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you continue to grow. So there's
various basis of that. So we decided
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to help customers throughout every single phase
of that journey, and cost optimization being
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one of them. Well, I
want to thank you Mary for joining us
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today to discuss, you know,
using a BS savings to invest in innovation.
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Any final words of advice for the
attendees of Reinvent, So thinking about
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you know, a CFO or a
CIO going to reinvent and starting to think
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about budgeting for next year. Any
final words of advice for them as they
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attend Reinvent choose your cost optimization vendor. Wisely, we see a lot of
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clients when they try to do this
on their own, they only roughly gained
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about eighteen percent savings, where using
a professional vendor with experience like ourselves,
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we average our clients around forty percent
savings on their compute expenses. So,
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choose the right vendor to help you
on that journey and you should be good.
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Well how do you choose? I
mean, that's that's gonna bring up
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another question because I think a CFO
said, wait, minut you're gonna save
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me eighteen percent. I'm pretty excited
about that until they hear that thirty.
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So how how does one make a
decision around what is the vendor for me
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to help me embark upon this journey. One that is making sure that you're
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looking at all the pillars of optimization. You need to make sure you're taking
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a look at reserved instances and savings
plans and targeting forward nine or greater coverage
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in those, taking a look at
your auto parking strategy, and making sure
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infrastructure and lower level of environments that
you're not using let's just say nights and
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weekends or of turned down you're taking
a look at right sizing. You know
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a lot of customers tend to be
over provision and I'm never surprised going into
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a client and seeing that that's always
a given. They're always over provision for
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what they actually need. And taking
a look at family Refresh and seeing what's
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late, the latest and greatest out
there in the marketplace today and taking advantage
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of that. Also making sure that
you're staying on top of waste in infrastructure
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that hasn't been used in a number
of days, and having a really good
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storage strategy, So those are the
pillars of a really good optimization program them
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and making sure that you're covered on
all angles, and then also taking a
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look out of private pricing agreement if
you are going to be able to commit
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to growth over a number of years. Excellent. Well, thank you,
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Mary, I appreciate your time this
morning, um and to our listeners,
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thank you for tuning into our show. This video cast is intended to add
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value to any large enterprise that is
planned on moving to or is currently focused
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on leveraging the value of the cloud. Send your comments or suggestions to cloud
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00:12:31.799 --> 00:12:37.120
crunch at second watch dot com.
Thank you everyone. This is Michael Elliott
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you've been listening to cloud Crunch with
Michael Elliott and Fred Bliss. For more
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00:12:45.720 --> 00:12:50.919
information, check out the blog second
watch dot com, forward slash, cloud
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