CC #12 | Raising for a B2C business during Funding Winter | Tough calls - scaling down to stay alive | Saying No to crazy term sheets

Close Call #12: Conversation with Eva Kuttichova, Co-founder of Macromo, a deep data personal health company for Europe.

In this conversation, we explore the following:

1. Eva’s journey into entrepreneurship. She always built something, facing multiple failure to building Macromo.
2. Product design expert to managing a company and what key metrics and metrics to track.
3. Raising for a consumer business during the funding winter and the inherent structural challenges Macromo faced.
4. Discipline to say NO to a predatory term-sheet and detailed note on what is not acceptable for an Early stage business.
5. Building a profitable business with solid financials and making some tough decision to stay alive
6. Common mistakes, pitfalls, and what to watch out for when doing cohort analysis with early data
7. Eva’s excitement for the future of personal health

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👉🏼 Know more about Macromo : https://eu.macromo.com/

📓 Eva’s book on screens and design: https://www.screenbook.co/#

💁🏻‍♀️ Eva’s blog: https://evakuttichova.substack.com/

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