ABOUT THIS EPISODE
We trace the stainless path from a rolling mop bucket to a century-long presence in healthcare and education, guided by end-user feedback and an engineer’s eye for design. Brad Anderson shares how modular carts, autoclavable builds, and a reseller-first approach keep a legacy brand future-ready.
• mission to connect the cleaning ecosystem
• origin of the rolling ringer mop and down-press design
• why 304 stainless steel and how to spot grades
• VA partnership history and scope
• modular carts, autoclavable options, and retrofits
• bestsellers like the TP2 dispenser and F36 cart
• direct plus distribution strategy and partner support
• culture of long tenure, humility, and shop-floor learning
• trade shows as a feedback engine and growth lever
• legacy, succession, and a modern 100-year-old startup
Please subscribe, like, and share
If you have a question that you would like answered on the show, then just please make that request in advance
If you have any questions, ideas, or comments, or would like to become a guest, please send an email to Jerry at hospitalitycleaning101.com
Want to level up your operation?
Visit HospitalityCleaning101.com — 120+ practical, no-nonsense articles on cleaning, sanitation, and chemical management, built for hospitality and food service pros. Grab the free tools on the Resource page and join the newsletter while you're there.
Manufacturer or distributor trying to break into the hospitality market? Bauer Consulting helps you build traction and revenue in a segment that doesn't buy the way the rest of your book does. See how it works: HospitalityCleaning101.com/consulting
Jerry Bauer
Hospitality Cleaning 101 | Bauer Consulting
Jerry@hospitalitycleaning101.com
SHOW NOTES 🔗
TRANSCRIPT 🔗
00:00:05.759 --> 00:00:16.960
Hello, this is Jerry here, and today I'm going to introduce you to a person in a company that I met recently at the ISSA show in Las Vegas.
00:00:16.960 --> 00:00:21.440
It's still my intention to do a show just on my findings there.
00:00:21.440 --> 00:00:24.640
And I can tell you at the moment, it was a great time.
00:00:24.640 --> 00:00:30.239
I learned a lot and met some old friends and even met some new friends as well.
00:00:30.239 --> 00:00:35.039
See, this podcast represents exactly all about that.
00:00:35.039 --> 00:00:47.280
We're trying to bring people together, learn their business, develop an ecosystem where we help one another in the chemical cleaning equipment, cleaning service industry.
00:00:47.280 --> 00:00:48.159
All three.
00:00:48.159 --> 00:00:52.000
Cleaning chemicals, cleaning equipment, and the service industry.
00:00:52.000 --> 00:01:03.840
Today, we're going to meet one of them, and that is Brad Anderson, who's the owner of the Royce Rolls Rear Company, which I believe is 100 years old.
00:01:03.840 --> 00:01:08.640
American company that introduced the rolling ringer mop.
00:01:08.640 --> 00:01:10.799
It's a fantastic story.
00:01:10.799 --> 00:01:17.920
The innovation about putting wheels on a mop bucket many years ago to reduce the noise in the hospital site.
00:01:17.920 --> 00:01:29.760
Also, stay tuned as he talks about the transition of the company from his wife's family for, I guess, near a hundred years, to now both of them owning it.
00:01:29.760 --> 00:01:32.000
It's just a fantastic story.
00:01:32.000 --> 00:01:33.439
Stay tuned.
00:01:33.439 --> 00:01:40.879
Hey everybody, today we have Brad Anderson of the Royce Rolls Rear Company.
00:01:40.879 --> 00:01:43.439
Brad, thanks for joining me this afternoon.
00:01:43.439 --> 00:01:44.719
Thanks for having me, Jerry.
00:01:44.719 --> 00:01:45.599
It's good to see you again.
00:01:45.599 --> 00:01:46.560
Nice seeing you.
00:01:46.560 --> 00:01:50.799
We met at the ISSA show in Las Vegas a couple months ago.
00:01:50.799 --> 00:01:55.760
And I appreciate you coming on because I'm going to be quite honest.
00:01:55.760 --> 00:02:01.359
I did not know all of the items still made in stainless steel.
00:02:01.359 --> 00:02:04.560
Do you get that occasionally from other people as well?
00:02:04.560 --> 00:02:07.359
Because I know the company's got a great history.
00:02:07.359 --> 00:02:12.159
And please tell us a little bit about your company and the transitions.
00:02:12.479 --> 00:02:17.120
I still run into people that, even after 101 years, are not familiar with us.
00:02:17.120 --> 00:02:19.840
First off, I just want to say thanks for having me on, Jerry.
00:02:19.840 --> 00:02:22.000
I'm glad that we could meet at the ISSA show.
00:02:22.000 --> 00:02:23.919
And thanks for putting this podcast together.
00:02:23.919 --> 00:02:33.919
After we met, I listened to quite a few of the shows, really enjoyed the one with the brewery consultants for the safety and insurance and stuff.
00:02:33.919 --> 00:02:35.120
That was pretty interesting.
00:02:35.120 --> 00:02:37.759
And I especially enjoy your ones about sales.
00:02:37.759 --> 00:02:39.280
I find that to be very beneficial.
00:02:39.280 --> 00:02:44.960
I happen to be one of those relative youngsters that benefit from your lessons on that.
00:02:44.960 --> 00:02:47.919
I really liked your episode with The Greatest Story and Sales.
00:02:47.919 --> 00:02:48.719
That one.
00:02:48.719 --> 00:02:49.599
That was a good trip.
00:02:49.599 --> 00:02:51.120
Yeah, I run into that.
00:02:51.120 --> 00:02:54.080
It shows that people are really impressed.
00:02:54.080 --> 00:03:09.199
And I think that there's been through a variety of factors, both related to how we've gone to market in the past and then just like greater industry trends that some people don't realize that there are other materials available out there, such as stainless steel.
00:03:09.199 --> 00:03:17.599
And we've been actually building a stainless steel since the early 70s is when we made that switch to using exclusively 304 stainless steel.
00:03:17.599 --> 00:03:23.840
50 some years before that was the steel that we would have galvanized somewhere else.
00:03:23.840 --> 00:03:27.759
But that is going very far back in the company's history at this point.
00:03:28.159 --> 00:03:33.520
Just so you know, some people might not know, but the stainless steel you're using, am I correct?
00:03:33.520 --> 00:03:39.759
As I understand it, is the premier stainless steel because there are lesser grades now.
00:03:39.759 --> 00:03:41.280
Am I correct?
00:03:41.680 --> 00:03:44.879
Yeah, it's a quick way that someone can test for stainless steel.
00:03:44.879 --> 00:03:50.639
You can do this at home with your refrigerator or like a grill or any other stainless things around you.
00:03:50.639 --> 00:03:52.159
Is just check it with a magnet.
00:03:52.159 --> 00:04:06.479
If it's magnetic, it's going to be a ferris stainless steel, which is going to be lacking nickel, which helps reduce its cost, and there is still a corrosion resistant quality to it, but the addition to nickel to that makes non-magnetic.
00:04:06.479 --> 00:04:10.159
That would also be in cutlery terms, like an 18-8 stainless.
00:04:10.159 --> 00:04:11.919
It's the most common grade.
00:04:11.919 --> 00:04:13.919
There is one more that's stainless.
00:04:13.919 --> 00:04:21.519
That's typically reserved for highly corrosive environments such as salt water, pools, chemical manufacturing, like that.
00:04:21.519 --> 00:04:27.839
And I actually have made some of my products out of for a customer that had particularly demanding requirements.
00:04:27.839 --> 00:04:35.120
I did used to be a welding engineer before the path that I went on to become the owner of my wife's family's business.
00:04:35.439 --> 00:04:45.199
Thanks for throwing all that in there because I was going to ask you in going through the information I could, I saw that you were in the similar industry.
00:04:45.199 --> 00:04:46.560
Then you go into this.
00:05:02.639 --> 00:05:18.399
What had happened is when my wife's grandfather Chuck was being bored in January of 1925, the housekeeper at the hospital was pushing the bucket and ringer around just across the floor with the mop handle.
00:05:18.399 --> 00:05:23.199
So he had the idea to go and put that on wheels.
00:05:23.199 --> 00:05:36.240
And, you know, certainly, you know, with such a like fundamental idea, maybe there are some other people who may claim they came up with it, but you know, this is the story that we have, and it's it's the one that I'm gonna go with.
00:05:36.240 --> 00:05:44.079
And the other thing that we did is that his father, I believe, was also some type of mechanical engineer.
00:05:44.079 --> 00:05:58.240
So my understanding that he worked with his dad to make a down press ringer, which is a superior type of ringer in terms of its ability to ring out completely and get to the desired level of saturation.
00:05:58.240 --> 00:06:04.160
So he took his idea throughout the Great Depression, did the traveling salesman thing across the country.
00:06:04.160 --> 00:06:06.560
It would be like, gee, this is pretty expensive.
00:06:06.560 --> 00:06:08.560
It was probably like ten dollars or something.
00:06:08.560 --> 00:06:10.959
Like, well, I'll come and get it if you don't like it.
00:06:10.959 --> 00:06:13.600
Yeah, so people kept their buckets and ringers.
00:06:13.600 --> 00:06:15.360
That's how the company started.
00:06:15.360 --> 00:06:29.040
It then experienced organic growth through World War up to World War II, whereupon we started our longtime partnership servicing the Veterans Administration, which we still service today.
00:06:29.040 --> 00:06:35.839
A service-disabled veteran-owned company called TL Services holds our GSA contract.
00:06:35.839 --> 00:06:38.800
We've been working with them for about 25 years.
00:06:38.800 --> 00:06:46.399
At that point, the business continued to grow, primarily focused on the healthcare space, has always been our specialty.
00:06:46.399 --> 00:06:51.600
In the 70s, we changed to stainless steel, also added a line of fixtures.
00:06:51.600 --> 00:06:54.639
So we have a fairly large toilet paper dispenser business.
00:06:54.639 --> 00:06:57.680
We make 16 different types of toilet paper dispensers.
00:06:57.680 --> 00:07:01.120
Those are very popular with schools and institutional customers.
00:07:01.120 --> 00:07:04.879
Four different styles, and each one can hold one to four roles.
00:07:04.879 --> 00:07:07.120
Super durable, super simple.
00:07:07.120 --> 00:07:09.120
I know schools really love them.
00:07:09.120 --> 00:07:16.399
That's kind of the short general history of the company as far as kind of getting into the family business part of it.
00:07:16.399 --> 00:07:26.240
My late father-in-law, Charlie, and his older brother Matt had split ownership with Matt being the majority owner.
00:07:26.240 --> 00:07:30.160
Unfortunately, he unexpectedly passed away in 2008.
00:07:30.160 --> 00:07:36.800
My father-in-law found himself being the owner of the company when he was actually planning on exiting.
00:07:36.800 --> 00:07:40.480
He had a passion for music, especially the saxophone.
00:07:40.480 --> 00:07:44.319
So his plans kind of got turned upside down.
00:07:44.319 --> 00:07:55.600
And certainly there were changes with the hospital EVS market related to the Affordable Care Act, how that was purchasing, hospital consolidation.
00:07:55.600 --> 00:07:59.519
There's issues from the family business side and how that was handled.
00:07:59.519 --> 00:08:01.839
That was the third generation at that time.
00:08:01.839 --> 00:08:06.720
He had approached my wife and I a few times if we were interested.
00:08:06.720 --> 00:08:15.439
I had a career as a welding engineer and we were happy doing our own thing, having been newly married, and also had made a few assumptions.
00:08:15.439 --> 00:08:22.879
Eventually, the path of my career brought me back to Grand Rapids, starting a new job back in March of 2020.
00:08:22.879 --> 00:08:27.199
That was not a great fit, and I was ready to be done with that.
00:08:27.199 --> 00:08:30.480
He made one last pass, and I said, sure, I'll give it a shot.
00:08:30.480 --> 00:08:31.839
So I started there.
00:08:31.839 --> 00:08:44.960
It was a good fit as, like, other than the original founder, we hadn't had someone with schooling and external work experience in manufacturing and like designing for manufacturing.
00:08:44.960 --> 00:08:50.399
A welding engineer that I used to do is really a very specialized manufacturing engineer.
00:08:50.399 --> 00:08:55.840
So that's a type of engineer that just helps things get built and build them easier.
00:08:55.840 --> 00:09:01.919
So I did that, and that was really handy and a great way for me to get to know the employees because I spent a lot of time on the floor.
00:09:01.919 --> 00:09:06.159
Then I started cutting my teeth on some of the basic stuff.
00:09:06.159 --> 00:09:16.639
I'm a hobbyist accountant, I guess, starting with like doing accounts payable and working my way through, learning about the challenges that happened with small business ownership.
00:09:16.639 --> 00:09:19.759
This was not something I'd ever been exposed to before.
00:09:19.759 --> 00:09:24.559
Coming up with plans for the future with Charlie working on like his exit.
00:09:24.559 --> 00:09:36.879
Unfortunately, Charlie had gone off for one of his yearly, month-long backcountry hiking trips out in the mountains of Colorado and unexpectedly passed away on top of a mountain.
00:09:36.879 --> 00:09:41.200
And well, we had a buy-sell agreement to be prepared for this.
00:09:41.200 --> 00:09:44.000
We didn't plan on that actually happening.
00:09:44.000 --> 00:09:48.879
And it was a very challenging time for a variety of reasons.
00:09:48.879 --> 00:10:08.000
And I'm very lucky that I had the support of my family and Charlie's widow and his other family members, his son and his nephew both have worked at the business for quite a long time, along with many longtime employees.
00:10:08.000 --> 00:10:11.759
It's most everyone is in the double digits.
00:10:11.759 --> 00:10:18.159
I've had three people since I've been here retire after nearly like 50 years with the company.
00:10:18.159 --> 00:10:25.200
I've been here for five years, and I'm still very much one of the new guy, Dan and Abby, that I'm sitting in with the office.
00:10:25.200 --> 00:10:27.039
I've been here for 17 years.
00:10:27.039 --> 00:10:40.320
So I was really lucky that I had so much help from my employees, not to mention all of my employees outside of the floor and the trusted advisors that the company already had, such as our accountant.
00:10:40.320 --> 00:10:45.600
I was also lucky enough to connect with the Family Business Alliance here in West Michigan.
00:10:45.600 --> 00:10:51.360
That kind of fell into my lap, and that's been absolutely instrumental for my success.
00:10:51.360 --> 00:10:57.679
We're really lucky to have such a well-developed organization here and joined a peer group with that.
00:10:57.679 --> 00:11:06.240
So many resources available, and I'm always amazed at the business community's generosity with help and advice.
00:11:06.240 --> 00:11:10.399
I just have so many people that I can reach out to now when I have questions.
00:11:10.399 --> 00:11:14.399
And I've even been able to help some other people at times too, which is nice.
00:11:14.399 --> 00:11:32.399
The other thing I was able to do with that too was that I was able to connect with a local partnership called Bridge Leadership Services and engage with them in a business advisory role to help fill my gaps in my knowledge because I don't have enough time to make all the mistakes myself.
00:11:32.399 --> 00:11:37.759
Getting to that point and getting all this help from everybody, I just couldn't do it without all of that assistance.
00:11:37.759 --> 00:11:43.759
And certainly my wife, too, who is always there to support me through all of the ups and downs.
00:11:43.759 --> 00:11:50.159
The other thing that happened too is we found out we were having our first child was the final twist of 2023.
00:11:50.159 --> 00:11:55.279
I'm on my third year running the company, just learning so much every year.
00:11:55.279 --> 00:12:05.440
And I'm feeling like really optimistic and excited about the future, the changes that I've been able to implement and all of my personal growth through this.
00:12:05.440 --> 00:12:07.919
I just hired a new employee here in the office.
00:12:07.919 --> 00:12:10.480
I'm very excited about what that's going to mean.
00:12:10.480 --> 00:12:27.120
In many ways, we're kind of like a hundred-year-old startup, I feel like, because I've got a lot of runway and a lot of things that I want to do with the company and continue to service our customers and the legacy of the family and the business that makes us so well known.
00:12:27.440 --> 00:12:34.879
I have to tell you, I'm in 40-something podcasts that I've done, but that is the best answer I've ever heard.
00:12:34.879 --> 00:12:38.480
I mean that not just so much because of a podcast.
00:12:38.480 --> 00:12:42.159
I let you go with that, and I'm congratulating you.
00:12:42.159 --> 00:12:47.759
I'm gonna have to go back and time this with either a five or seven-minute answer, and that's perfect.
00:12:47.759 --> 00:12:50.960
Because if you're talking, then I don't have to talk.
00:12:51.519 --> 00:12:55.919
I was actually briefly wondering, I didn't remember what the question was that went on so long.
00:12:56.240 --> 00:12:58.960
Did you actually practice that beforehand?
00:12:58.960 --> 00:13:00.559
You had to have practiced.
00:13:00.559 --> 00:13:03.120
I didn't spend time deliberately practicing.
00:13:03.120 --> 00:13:05.759
You brought in everything I wanted to know.
00:13:05.759 --> 00:13:07.039
I'm dumbfounded.
00:13:07.039 --> 00:13:14.480
I think I'm gonna tell my our audience to go back and listen to that again because you told the history.
00:13:14.480 --> 00:13:17.519
But more important, here's what I grasped out of it.
00:13:17.519 --> 00:13:18.879
I grasped a lot of things.
00:13:18.879 --> 00:13:21.279
Number one is you recognize your family.
00:13:21.279 --> 00:13:23.600
Number two is you recognize your wife.
00:13:23.600 --> 00:13:41.120
But the the bigger thing is you applauded all of your employees, your past employees, your future employees, and how they have shaped you rather than, and there's where I'm going with this, rather than you shaping them.
00:13:41.120 --> 00:13:53.360
Because people who, no matter where you work, and it doesn't have to be in chemicals cleaning or any industry you and I are associated with, in many industries, a new broom sweeps clean.
00:13:53.360 --> 00:13:55.120
Of course, I am bringing in cleaning.
00:13:55.120 --> 00:14:02.240
New management comes in, new ownership comes in, and they change everything just to be changing things.
00:14:02.240 --> 00:14:03.519
And what happens?
00:14:03.519 --> 00:14:06.320
You have longtime employees who get disgruntled.
00:14:06.320 --> 00:14:13.360
They don't longer have their heart in the business because the person they're working for isn't the one who hired them.
00:14:13.360 --> 00:14:17.200
So let's get back to the business of the ringer company.
00:14:17.200 --> 00:14:21.759
So it started with a mop bucket, literally.
00:14:21.759 --> 00:14:25.840
And what is that still one of the leading items you go with?
00:14:25.840 --> 00:14:27.519
Because I went on your website this morning.
00:14:27.519 --> 00:14:30.080
I was just blown away at the different things you have.
00:14:30.080 --> 00:14:34.399
What's your number one selling item or category at this time?
00:14:35.039 --> 00:14:37.440
We still do make the bucket and ringers.
00:14:37.440 --> 00:14:51.440
It's always a little astonishing for me when I learned the state of the art that buckets and ringers were for a long time before microfiber cleaning came onto the scene, especially in the context of the healthcare space.
00:14:51.440 --> 00:14:55.120
That we used to make five different size mop ringers.
00:14:55.120 --> 00:15:03.440
We would have tapered half oval buckets, non-tapered half-oval buckets, oval buckets, and round buckets.
00:15:03.440 --> 00:15:07.759
And each of those would be offered in like five sizes.
00:15:07.759 --> 00:15:14.639
And like, for example, the tapered buckets, those also nested within each other.
00:15:14.639 --> 00:15:18.480
So each set of buckets also had different sizes for it.
00:15:18.480 --> 00:15:22.240
Since then, I've paired that down to a large ringer.
00:15:22.240 --> 00:15:26.080
That would be our 2B ringer for 16 to 24 ounce mops.
00:15:26.080 --> 00:15:49.440
And then our O ringer, which is going to be for 12 to 16 mops, got it down to a big and a small version of our tapered, non-tapered, and round buckets that fits like most of the needs with that to help control the spread of like hospital-acquired infections, that there's been a move towards either washable microfiber pads or disposable pads.
00:15:49.440 --> 00:15:55.120
But ultimately, like there's always still going to be really big messes that you have to like get first with a ringer.
00:15:55.120 --> 00:16:08.480
We produce some that are electropolished, which makes them a beautiful, shiny, electrochemically polished version of our ringers that can be put in an autoclave for pharmaceutical or clean room manufacturing.
00:16:08.480 --> 00:16:11.200
We have a full line of autoclavable products.
00:16:11.200 --> 00:16:15.279
Most of ours can be made to be able to go into an autoclave.
00:16:15.279 --> 00:16:21.039
By just numbers, the most common product we sell is going to be our TP2.
00:16:21.039 --> 00:16:25.279
That's our two-roll flat top open front toilet paper dispenser.
00:16:25.279 --> 00:16:30.399
In terms of like our carts, currently our most popular cart is our F36.
00:16:30.399 --> 00:16:36.720
That's going to be like similar in size to when you talk about a janitorial cart, what most people are going to think of.
00:16:36.720 --> 00:16:46.879
We offer versions of that coming with single or double bucket and ringers, single or double tub microfiber setups, with or without locking lids for both of those.
00:16:46.879 --> 00:16:57.200
We have a compact wheelbase version, which has a unique type of bin called an M-bin that goes on top of the cabinet that gives you the smallest footprint available.
00:16:57.200 --> 00:16:59.440
We have three different sizes of cabinet.
00:16:59.440 --> 00:17:06.240
Our most popular is our standard, which is a 16-inch wide door, and that's 36 inches tall.
00:17:06.240 --> 00:17:13.599
We have a 2436, which is the same height, but it has a 24-inch door, and then we have a mini cabinet.
00:17:13.599 --> 00:17:15.200
It's a very cute little cart.
00:17:15.200 --> 00:17:18.400
It's only 30 inches tall, same footprint as the standard.
00:17:18.400 --> 00:17:23.119
And all of the products that we make can generally be mixed and matched.
00:17:23.119 --> 00:17:25.519
Everything can be like reconfigured.
00:17:25.519 --> 00:17:38.720
In my research, as I've like worked on like looking out what else is out there, I feel confident that I can absolutely say, in terms of metal carts, we have the widest variety of selection to suit pretty much any need.
00:17:38.720 --> 00:17:43.359
If it's not met, we can probably recombine what we have in a new way.
00:17:43.359 --> 00:18:00.000
And if it's still not met, with the exception of the jumbo roll toilet paper dispenser and the pump soap, the like ubiquitous pump soap stainless steel one, everything on the website we make and it starts out as a flat sheet of steel.
00:18:00.319 --> 00:18:05.920
Do you only sell on a direct basis, or are you also selling to distributors as well?
00:18:07.039 --> 00:18:09.759
We do both, but I'm not sure where it is at the moment.
00:18:09.759 --> 00:18:11.440
My desk is a bit of a mess.
00:18:11.440 --> 00:18:14.799
But well, it's pretty fiercely factory direct.
00:18:14.799 --> 00:18:27.759
And it's you know, I was told from my father-in-law that back in either like the late 80s or early 90s, finally started giving a small discount for resellers.
00:18:27.759 --> 00:18:30.240
That remained how it was.
00:18:30.240 --> 00:18:46.000
And when I got to the business and started going to shows myself, because the company for a few reasons had like was not going to shows like it used to, and then like COVID really kind of like was the nail in the coffin for a bit.
00:18:46.000 --> 00:18:53.279
So I started talking to resellers and learning because again, I didn't grow up in this industry or business.
00:18:53.279 --> 00:19:01.440
Everything I've learned, I've learned over the last like going on six years in July, and it really sped up once I was running it.
00:19:01.440 --> 00:19:06.720
I realized what we were offering before was not correct and not being a good partner with that.
00:19:06.720 --> 00:19:14.799
So actually, again, through my willingness to ask for help, which gets easier the more that I do it, I worked with some advisors.
00:19:14.799 --> 00:19:23.119
We went and looked at that and came up with a new plan and also talking with distributors and resellers to get set up to be a better partner.
00:19:23.119 --> 00:19:32.240
I realized if you go that way where you sell direct and through distribution, there are some resellers that are just not even going to consider you.
00:19:32.240 --> 00:19:39.039
Certainly understand that, but I have a large network of like reseller partners that we only continue to work more.
00:19:39.039 --> 00:19:43.519
And I am taking these steps to be a good partner for them and support them.
00:19:43.519 --> 00:19:51.599
I want to sell carts and I want to honor and respect and reward the work that my reseller partners do.
00:19:51.599 --> 00:19:53.599
So that's the most important thing to me.
00:19:53.599 --> 00:20:04.480
When I have these onboarding discussions with distributors, I take a second to make that clear how that goes and to make sure that like I'm always there to support them and not compete against them.
00:20:04.880 --> 00:20:08.960
It has to be a working relationship, it has to be no more than a marriage.
00:20:08.960 --> 00:20:11.599
It has to be both sides working together.
00:20:11.599 --> 00:20:17.839
And you can combine and make a good living, but it can't be 49-51.
00:20:17.839 --> 00:20:20.960
It's got to be 50-50 where they're both sides put together.
00:20:20.960 --> 00:20:24.880
So you're doing a lot of business through the VA hospitals, am I correct?
00:20:24.880 --> 00:20:27.359
Yes, we're in every VA hospital.
00:20:27.359 --> 00:20:30.160
So I was surprised you said you're doing them all.
00:20:30.160 --> 00:20:32.319
So that's amazing within itself.
00:20:32.319 --> 00:20:34.559
Is that hard to manage itself?
00:20:34.559 --> 00:20:40.880
With I mean, frequently government buildings they take longer to get POs, stuff like that.
00:20:40.880 --> 00:20:45.039
I'm not asking you to talk bad about anybody, but does that create challenges?
00:20:45.359 --> 00:20:50.559
I think it certainly fluctuates with any current administration at the time.
00:20:50.559 --> 00:20:56.079
At that point, I'm experiencing the benefits of our longevity and all of that work.
00:20:56.079 --> 00:21:02.400
There was a time period where we used to bid directly in terms of getting that.
00:21:02.400 --> 00:21:12.400
The extra paperwork became burdensome, and also there's benefits to going through the service disabled veteran-owned business for those.
00:21:12.400 --> 00:21:14.559
So did that answer your question?
00:21:15.039 --> 00:21:16.480
You answered it perfect.
00:21:16.480 --> 00:21:29.440
So when in going to market or looking to expand your markets, are you trying to get more for online where you constantly update your website?
00:21:29.440 --> 00:21:32.880
Are you calling on more distributors?
00:21:32.880 --> 00:21:36.960
Are you calling on existing customers and asking other people?
00:21:36.960 --> 00:21:41.839
I mean, there's many different ways, and I'm just trying to see how other people do it.
00:21:42.240 --> 00:21:47.440
Something I like to say is that I have so much low-hanging fruit it can impede movement.
00:21:47.440 --> 00:21:59.680
So, yeah, I'm trying to do all of those things as I'm learning what it means to be a small business owner and wear so many different hats, gradually continue to get better at delegating and utilizing.
00:21:59.680 --> 00:22:03.440
Resources and getting my long-term vision for it.
00:22:03.440 --> 00:22:06.319
I've pretty much focused on the fundamentals right now.
00:22:06.319 --> 00:22:16.400
For one thing, obviously, we met at a show, and I've gotten some negative feedback from some companies in the business in terms of going to shows and the value of that.
00:22:16.400 --> 00:22:20.640
But like I just learned so much each time, and you never know who you're going to meet.
00:22:20.640 --> 00:22:23.200
Like you came up and talked to me.
00:22:23.200 --> 00:22:24.799
It's really nice to.
00:22:24.799 --> 00:22:28.000
And then I ended up like listening to your podcast.
00:22:28.000 --> 00:22:29.279
I met someone else at the show.
00:22:29.279 --> 00:22:29.839
We were chatting.
00:22:29.839 --> 00:22:31.200
I'm like, hey, listen to this one.
00:22:31.200 --> 00:22:32.799
And then he followed up and talked to you.
00:22:32.799 --> 00:22:37.920
So like I just view, like, honestly, it's just really such an education for me right now.
00:22:37.920 --> 00:22:43.920
I think as I spend like more and more time and get experience, perhaps I'll be more selective.
00:22:43.920 --> 00:22:47.599
But I'm going the other way right now where I'm doing more and more shows.
00:22:47.599 --> 00:22:52.720
I started out just doing the ISSA show for the first two years.
00:22:52.720 --> 00:22:59.920
Last year I added the AG show, which was a great show to really see end users.
00:22:59.920 --> 00:23:03.279
And it's really nice to see the passion of the end users.
00:23:03.279 --> 00:23:05.359
And I love it when I'm giving pitches.
00:23:05.359 --> 00:23:07.839
And someone's like, these are awesome.
00:23:07.839 --> 00:23:10.799
We've had the same carts for 30 years.
00:23:10.799 --> 00:23:15.839
And I had one guy that's like, hey, I've got one.
00:23:15.839 --> 00:23:18.480
It doesn't have a door, it has clips on it.
00:23:18.480 --> 00:23:30.000
And I'm like, that's a really old cart because our products are the way they are through the direct feedback of the end users, the people using them to keep hospitals safe and clean.
00:23:30.000 --> 00:23:36.400
And so when it became a requirement through joint commission that they need doors, well, we added doors.
00:23:36.400 --> 00:23:39.200
And I think for many years we sold many, many doors.
00:23:39.200 --> 00:23:44.079
You know, all those carts have doors now where they're out of service, but apparently there's still a few.
00:23:44.079 --> 00:24:01.200
So I was able to take a catalog and be like, you might consider getting a new cart by now, but if you don't want to, I was able to circle the door and circle our snap rack, which is another unique product that we have, and tell them you're gonna have to drill some holes for these, but you can put them on your cart.
00:24:01.200 --> 00:24:08.880
I'm really proud that we can support that for so long, that I have spare parts for carts that'll go back.
00:24:08.880 --> 00:24:12.480
I'm not really sure when this cart even like actually came out.
00:24:12.480 --> 00:24:14.240
I would have to spend a lot of time digging.
00:24:14.240 --> 00:24:19.039
I asked my resident old timer about this, and he gets the 60s.
00:24:19.039 --> 00:24:22.720
So I know we went to stainless in the 70s, but my parts will still fit it.
00:24:22.720 --> 00:24:30.160
And some of our carts, such as our 1C215-H, which is our double bucket and ringer floor care unit.
00:24:30.160 --> 00:24:38.240
There's a really old picture right outside the office from the 40s or 50s, and it's relatively unchanged today.
00:24:38.240 --> 00:24:52.480
I know that particular unit is really popular with crews that do strip and waxing because they can go and get it all caked up with wax and everything, go and leave it in a drum overnight, and uh it's all freed up and clean.
00:24:52.480 --> 00:24:56.000
They put all this stainless plumbing on it, it looks really cool.
00:24:56.000 --> 00:25:14.880
I'm actually talking currently with a Canadian company for a high-end shopping mall because all of that stuff is great for the durability and the sanitary qualities of stainless in a healthcare setting, but the carts look really nice in other settings too.
00:25:14.880 --> 00:25:25.599
So if you have somewhere like a porter cart executive cleaning, somewhere that's highly visible to guests, and you want to present a high-end image, that's a really great way to do it.
00:25:25.599 --> 00:25:30.000
And it's something that you can clean and fix parts on.
00:25:30.000 --> 00:25:38.000
There are some carts of other materials that can have certain things break on them just by the nature of what they're made from.
00:25:38.000 --> 00:25:42.400
And yeah, you can get a replacement part, but it's gonna break there again eventually.
00:25:42.400 --> 00:25:46.799
I would say for our doors, for example, is a great example of this.
00:25:46.799 --> 00:25:55.200
That I almost tell no replacement doors or hinges, like they would have to be badly physically damaged.
00:25:55.200 --> 00:26:15.440
But we've got a full-length stainless steel piano hinge that is riveted with five or six rivets onto both the door and the cart itself, and it's really nice too to see the pride that users take in their cart and but just really projects a really professional image and it looks great, they're really nice.
00:26:15.759 --> 00:26:16.720
Fantastic.
00:26:16.720 --> 00:26:20.319
That was a lot of information there, and I loved every minute of it.
00:26:20.319 --> 00:26:28.559
But I will tell you about the shows because I was in a meeting this morning where I work and we talk about shows.
00:26:28.559 --> 00:26:38.319
I went to the ISSA, my company wasn't represented there, and I wasn't there to buy anything, and I wasn't there to sell anything.
00:26:38.319 --> 00:26:50.000
I was there to not meet new people like yourself, get a couple people for the podcast, and learn more because, quite honestly, and this is an embarrassment to me, not to you.
00:26:50.000 --> 00:27:00.000
Six months ago, if somebody would told me they were looking for stainless steel mop buckets, I would have told them they don't make them anymore.
00:27:00.000 --> 00:27:04.720
So I learned a whole lot more, and you've taught me a whole lot more now.
00:27:04.720 --> 00:27:06.480
So that's pretty awesome.
00:27:06.480 --> 00:27:13.039
As we're coming to a close, tell me what's the one question I didn't ask you that I should have asked you today.
00:27:13.599 --> 00:27:16.640
Before we get to that, I was gonna say as far as shows.
00:27:16.640 --> 00:27:21.039
So Royce Rolls will be at the ISSA show this year in Vegas.
00:27:21.039 --> 00:27:30.480
We're going to be at the AHE show in New Orleans, and then I will also be at a couple.
00:27:30.480 --> 00:27:35.359
I joined the Michigan School of Business Officials, so I'm going to be doing two of their shows.
00:27:35.359 --> 00:27:40.640
And I also joined the DPA, who I met at a show reading like a trade publication.
00:27:40.640 --> 00:27:41.920
I sought them out.
00:27:41.920 --> 00:27:45.839
So it's gonna be a lot of shows, and please, I'll be there at all those.
00:27:45.839 --> 00:27:47.920
If you're gonna be attending those, come reach out.
00:27:48.079 --> 00:27:52.400
As far as the one question, I am gonna be at the ISSA show.
00:27:52.400 --> 00:27:55.680
Normally don't the last time I went was coming out of COVID.
00:27:55.680 --> 00:27:59.279
I had so much fun this past year.
00:27:59.279 --> 00:28:00.400
It was amazing.
00:28:00.400 --> 00:28:06.480
I wanted to do a show just on the ISSA show, but uh a solo, I haven't gotten around to it yet.
00:28:06.480 --> 00:28:12.559
So go ahead and tell me tell me the one question I forgot to ask you, and then give me some contact information.
00:28:12.559 --> 00:28:13.920
I'll put it in show notes.
00:28:14.160 --> 00:28:17.200
Yeah, and we covered so much sales.
00:28:17.200 --> 00:28:22.880
Like that's what those are the episodes of your podcast that I found the most interesting so far.
00:28:22.880 --> 00:28:24.880
I mean, of course, they're technical welding stuff.
00:28:24.880 --> 00:28:29.039
If you want to quiz me on welding or something, I don't get to talk about that very much anymore.
00:28:29.839 --> 00:28:39.279
I've never met your wife, but I want to tell her she has to be proud of what you've been able to do for her family.
00:28:39.279 --> 00:28:41.119
And I don't know if that makes sense.
00:28:41.119 --> 00:28:54.640
But what it does is you're carrying on something from fur family, and you, as far as I can tell, you're not riding the wave of just writing it out, you're elevating it moving forward.
00:28:54.640 --> 00:29:06.480
As I'm older than you are, and I've lost my parents, and I look at my younger kids, I want to leave something for them of a legacy of something.
00:29:06.480 --> 00:29:08.720
And I think you've done a remarkable job.
00:29:08.720 --> 00:29:11.519
And I you can please tell your wife I said that.
00:29:11.519 --> 00:29:17.200
I will put all your information, your website, your show notes, all in the podcast.
00:29:17.200 --> 00:29:19.359
Is there anything else you'd like to tell?
00:29:19.359 --> 00:29:26.400
And I will make sure I get this podcast out, and I appreciate you liking when I do them solo just on some sales stories.
00:29:27.039 --> 00:29:27.920
I appreciate that.
00:29:27.920 --> 00:29:30.480
The support of the family made it all doable.
00:29:30.480 --> 00:29:37.839
Everybody works as a team, and like I've certainly like being in the FBA and learning and talking, it doesn't always work like that.
00:29:37.839 --> 00:29:39.920
And like I just couldn't do it without that.
00:29:39.920 --> 00:29:46.559
When Charlie passed away, I felt no pressure to do something under expectations of the family.
00:29:46.559 --> 00:29:55.920
I know that if I had said, whoa, this is more than I bargained for, there wouldn't have been any hard feelings, but I'm here because I want to be and I'm having a great time now.
00:29:55.920 --> 00:30:04.240
I feel like I'm finally got getting my C Lags uh under me, and I've got a lot of time to continue to improve in a pretty like blank slate.
00:30:04.240 --> 00:30:08.480
As far as contacting me, since you mentioned ISSA, I just looked it up quick.
00:30:08.480 --> 00:30:10.640
I'll be at booth 3801.
00:30:10.640 --> 00:30:13.359
It's 3801 at ISSA.
00:30:13.359 --> 00:30:19.839
I expect to see you there, Jerry, but I also expect that you will come once I have left to go walk the show.
00:30:19.839 --> 00:30:20.640
No problem.
00:30:20.640 --> 00:30:22.079
I have your cell number now.
00:30:22.079 --> 00:30:23.359
I can text you.
00:30:23.359 --> 00:30:29.200
And then as far as contacting me, I put this out in some of the trade magazine ads.
00:30:29.200 --> 00:30:35.680
I put my cell phone number, and my cell phone number is 231-330-2861.
00:30:35.680 --> 00:30:38.160
That's my personal cell phone.
00:30:38.160 --> 00:30:55.279
And this is one of the other things that I pride myself on and really enjoy when I can talk to heads of EVS departments or any even like end users, whoever I think would be beneficial for distributors, go through the normal channels for like a group inbox and everything when you can for run-of-the-mill stuff.
00:30:55.279 --> 00:30:57.519
But if you need to reach me, here's my number.
00:30:57.519 --> 00:30:59.519
And people take me up on that.
00:30:59.519 --> 00:31:10.000
And that's really nice because I'm pretty confident we're one of the few janitorial card equipment bucket ringer manufacturers where you can go and reach the owner like that.
00:31:10.000 --> 00:31:12.640
I'm here working every day in the business.
00:31:12.640 --> 00:31:20.319
If someone wants to reach me via email, my email is bradbrolls.net.
00:31:20.319 --> 00:31:22.799
Take note of the.net there.net.
00:31:22.799 --> 00:31:27.519
So that'd be R-O-Y-C-E-R-O-L-L-S.net.
00:31:27.519 --> 00:31:29.279
And we have our website on there.
00:31:29.279 --> 00:31:34.000
Encourage anybody that wants to chat to feel free to call or email me.
00:31:34.400 --> 00:31:37.039
I appreciate you giving out your phone number.
00:31:37.039 --> 00:31:41.119
I know that I give out my personal numbers on everything I do.
00:31:41.119 --> 00:31:45.519
You called me at eight o'clock one night, and if you said, I'm sorry I called too late.
00:31:45.519 --> 00:31:53.440
I think you were putting your son to bed and we sat and talked because I don't shy away from answering the phone after certain hours, and neither do you.
00:31:53.440 --> 00:31:54.960
And I appreciate that.
00:31:54.960 --> 00:32:03.039
And one last thing, this is me looking at this from 10,000 square foot above because I've already given your wife and family kudos.
00:32:03.039 --> 00:32:09.039
But it sounds to me like you started when you took over, you started in the back of the house and moved your way forward.
00:32:09.039 --> 00:32:10.720
I congratulate you on that.
00:32:10.720 --> 00:32:16.160
Where, you know, some people just want to get in and start tinkering around the things up in the front office.
00:32:16.160 --> 00:32:21.200
And I applaud that because I've seen it go the other way around and it doesn't work.
00:32:21.359 --> 00:32:32.559
And we're just talking about my son now, but like if he has interest in the business, he is also going to have to go work somewhere else for a while first, and then like kind of do a similar thing here.
00:32:32.559 --> 00:32:33.440
So we'll see.
00:32:34.559 --> 00:32:42.240
I can do a whole podcast on that subject alone because I've worked for a number of father-son businesses.
00:32:42.720 --> 00:32:55.359
There's definitely was like a different relationship with like Charlie B and my father-in-law, and we had a great relationship before, and like I'm really grateful that like I came to the business because I got to spend a lot of time with him.
00:32:55.359 --> 00:32:56.960
We had a lot of fun together.
00:32:56.960 --> 00:33:02.240
I really got to know him very well, and what turned out to be like a fairly like limited amount of time.
00:33:02.240 --> 00:33:14.480
Um, I had met my wife in 2015, so I'm grateful for the time we had together and the opportunity he gave me to come do this because I knew I was a lone technical specialist.
00:33:14.480 --> 00:33:20.079
I would be programming robots and developing welding parameters and writing reports and stuff before I came this.
00:33:20.319 --> 00:33:23.680
Ryan, I appreciate you getting together with me today.
00:33:23.680 --> 00:33:24.720
Awesome story.
00:33:24.720 --> 00:33:26.400
I mean from the bottom of my heart.
00:33:26.400 --> 00:33:27.519
I really do.
00:33:27.519 --> 00:33:31.680
We will stay in touch, and I hope to have this out in about a week or so.
00:33:31.680 --> 00:33:32.799
Sounds good.
00:33:32.799 --> 00:33:33.519
Thanks, Jerry.
00:33:33.519 --> 00:33:34.880
You have a great day.
00:33:35.920 --> 00:33:39.200
Thank you for joining Jerry today, and we wish to thank you, the listener.
00:33:39.200 --> 00:33:45.200
If you like the information we are sharing here, please subscribe, like, and share.
00:33:45.200 --> 00:33:51.599
If you have a question that you would like answered on the show, then just please make that request in advance.
00:33:51.599 --> 00:33:58.240
Remember the opinions shared on this podcast are Jerry's, and he will be responsible for them.
00:33:58.240 --> 00:34:07.599
If you have any questions, ideas, or comments, or would like to become a guest, please send an email to Jerry at hospitalitycleaning101.com.
00:34:07.599 --> 00:34:09.440
Have a great day.
00:34:09.440 --> 00:34:13.280
Remember to wash your hands for 20 seconds and stay safe.