ABOUT THIS EPISODE
GLOBAL COMPANIES FACE A CHALLENGE. When it comes to peer-to-peer communication, there is often a breakdown. This is particularly true for US headquartered companies, which rely solely on the English language, requiring other nationalities to speak in their second language. But, says James Telfer of Verizon, this doesn’t mean that these non-native English speakers are… The post When There's a Breakdown, Blame the 'Foreigner' – James Telfer appeared first on ClarkMorgan.
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THE ITALIAN CAR BRAND, MASERATI, is synonymous with luxury and success. Globally, the brand appeals to the over-50s market, but in China it is the wealthy late 20s to early 30s that are the target customer. This enormous age difference has resulted in a surprising marketing approach – online …
GLOBAL COMPANIES FACE A CHALLENGE. When it comes to peer-to-peer communication, there is often a breakdown. This is particularly true for US headquartered companies, which rely solely on the English language, requiring other nationalities to speak in their second language. But, says James Telfer of…
LEADING ACROSS A GEOGRAPHICALLY DIVERSE region such as Asia-Pacific, the Middle East, and Africa, means a wide difference in personalities and communication styles amongst a leadership team and staff. The danger is that the loudest voices could get the most attention, but as Frank Rexach, Vice Pres…
THE FAMOUS NEGOTIATION BOOK, ‘Getting to Yes‘ by Roger Fisher and William Ury, is a pillar of modern negotiation technique. In the book, Fisher and Ury refer to ‘interests’ as subjective opinions that are at the base of a want or position. These ‘interests’ are i…
CHINA’S RELATIVELY RECENT OPENING UP in 1978, just under 40 years ago, has meant that traditional gender roles of both men and women have been slow to change. The expression, “Men rule outside, women rule inside” (男主外女主内) is not necessarily considered outdated or even sexist in China, but sim…
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