ABOUT THIS EPISODE
Hockeystack has The Flow.
Lavender has LavenderLand.
We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception.
In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Cheat Codes: Play The Marketing Game On Easy Mode.
OTHER EPISODES IN THIS PODCAST
In the first episode of our Easy Mode Framework, we discussed Idea-Driven Content and the mindset shift it brings in order to answer the question, "how do you make good content?"
In part two of the framework, we are covering what we call the Content Journey. Understanding the fundamentals of the co…
2022 is almost over, and many B2B companies have either transitioned to a buyer-centric, demand generation strategy, or want to. We're also now beginning to consider things like memorable experiences in marketing, creative concepts, substance and delivery, and more.
However, though this is a welco…
On the last episode of Season 1, we broke our rule. We had ONE rule and it only took 13 episodes to break it: No guests, just unscripted conversations. Well, we broke the first part, but there was still absolutely no script or pre-conceived questions coming into this episode and the resulting learn…
You've heard people say, "you need to make good content." But what does that really mean? Good content can be presented in a variety of different ways. So, how do you know if the content you're creating is "good" or not before it achieves its desired outcome? We have come up with a framework that t…
We're still in the very early stages of influencer marketing in B2B. Creators are emerging and building strong audiences that companies want to monetize. We also see B2B taking many of their playbooks from the B2C companies that have come before them. The only problem is that B2C companies have typ…
Disclaimer: The podcast and artwork embedded on this page are from Todd Clouser and Obaid Durrani, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.