ABOUT THIS EPISODE
In this episode of Cheat Codes, TaSh Elzie sits down with PR and marketing veteran Elizabeth Olson to discuss the reality of crowdfunding. Elizabeth brings her years of industry experience to a conversation that moves past the hype and into the actual work required to run a campaign. Having worked together on two separate projects, TaSh and Elizabeth explore the strategic friction between satisfying a community of backers and managing press relations. This is a look at the mental toll, the necessity of pre-campaign planning, and tips on when to launch.
Guest: Elizabeth Olson www.linkedin.com/in/ebetho/
Host: TaSh Elzie
English
United States
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