How a Pilot Built it better: Faith, Family, and the Wright Brothers | Beau Garrett

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And I had a survey that said, here's six features that you might find on a pilot watch.
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Would you rate them?
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I thought I'd get maybe 50 responses.
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And in seven weeks we had over 1800.
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Oh, wow.
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And so I was like, man, that's incredible.
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I was actually one of my early customers on that email list.
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He said, Hey, are you going to be at Sun and Fun?
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It had never occurred to me.
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And then I was like, that might be a great idea.
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Yeah.
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Let's go do that.
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Hey team, Jim Cripps here with the ChargeFord Podcast, coming to you from HitLab Studios here in Nashville, Tennessee.
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I have a wonderful guest for you today.
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It's an exciting, it's something totally new.
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This is Mr.
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Bo Garrett, the founder of Call Sign Watches.
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Bo, thanks for coming in.
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Jim, it's a pleasure to be here.
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Thank you so much for having me, man.
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Absolutely excited to talk to you today.
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Same here.
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So being a pilot is a cool enough story if that's where it ended, right?
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But you've got a different layer in there.
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So you at some point you made the conscious decision to say, I'm gonna design watches for aviators.
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Yeah.
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What did that process look like?
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That's a great question.
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Uh and I'll try not to go into too much hairy details for you and give you the shorter version.
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Um, commercial pilot by trade.
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I flew for seven or eight years professionally.
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I used to teach Air Force and Navy guys how to fly, which was a lot of fun.
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Uh, and then I went on and I flew for a bank.
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And during that time in aviation, there are so many traditions.
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One of them is when you solo, you get your shirt tail cut off.
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There's a whole story behind why that is, along with a lot of other things that you know are used to commemorate the journey.
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Um, when I was coming through and teaching and doing other things in aviation, I just always thought it would be really nice to have a brand that associated itself with that journey.
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So that was really the genesis of the thought behind uh designing watches for pilots to begin with.
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Um and then to kind of round out the answer to that question, um, I did after I flew, it was many years later, after I had enough time and and um resources saved up to start it, I just launched and I started talking to people in my community who I had worked with and who I had taught before to try to understand what it is exactly they might want in a timepiece.
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That's that's a very short version of how it all started.
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Now, along that path, uh, when you got we're gonna call it market research, because you're talking to you a very specific specific niche pilots, uh, and there's what they want in a timepiece.
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Yeah.
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Did anything shock you?
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Did anything uh surprise you that they were looking for that maybe you didn't anticipate?
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That's a great question.
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Um, so this is how I gathered the information.
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I I spoke to guys, I would go to airports, I talked to you know old colleagues of mine, but I also sent out a survey on social media.
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So um I filmed a uh a video at Murray County Airport here in in Tennessee, just walking away from an airplane on my phone saying, Hey, I'm Bo.
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I'm really interested in starting this brand.
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I'd love to hear from you.
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And I had a survey that said, here's six features that you might find on a pilot watch.
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Would you rate them?
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I thought I'd get maybe 50 responses, and in seven weeks we had over 1800.
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Oh, wow.
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And so I was like, man, that's incredible.
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I I knew that was enough to actually understand um, you know, the sentiment of a of a market and the people that I wanted to make something for.
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To your question, what surprised me, I I'll say this there are many beautiful aviator watches out there.
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Uh a lot of them are very bulky and they're very complex.
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And uh personally, I've never used one to in the cockpit to fly with because you just don't need all that stuff on your watch.
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My intuition was that other pilots felt the same way, and I was pleasantly surprised to see that that indeed was the case.
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Okay.
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So when I look through the data, most pilots said we want it less bulky, less complex, um, and really just want a very um intuitive comparison between two time zones.
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Okay.
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So that's the key.
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That's that's the big thing that an aviator's watch has that others do not.
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Um that can be one component.
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Um other things that aviator watches will tend to put into the mechanism is this thing called an E6B calculator or a pulse oximeter or some sort of sort of a slide rule.
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Um uh it it could be any number of things, but all of that complexity just gets lost and the watch looks super, super busy.
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The pilots that I heard from, they really wanted it to do one thing well, and that was tell you the difference between GMT time and local time.
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Uh, and for your viewers out there that may not know what GMT is, it stands for Greenwich Mean Time.
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It's world time, it's what all aviation weather reports and air traffic control clearances, they're all published in GMT.
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So a pilot needs to know that.
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Right.
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They also need to know the local time.
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So having something that is just gives them that information without any clutter that looks really cool.
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That was our that was the intent.
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That's great.
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Yeah, that's great.
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Now, so how long were you a pilot before you made this transition?
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I'm assuming you're still a pilot.
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I was still a pilot.
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You you never lose your ratings.
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So uh I got my commercial rating.
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Oh my goodness.
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Oh my goodness.
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Maybe back in 2006.
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Okay.
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So it's been 20 years.
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Yeah.
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That's hard.
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It's unbelievable to say.
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Uh yeah.
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And I flew professionally for almost a decade.
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Um I think I said seven or eight years earlier, but then I did a lot of contract work.
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Um so I started it after I I ended my professional life as a pilot.
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And that really came as a result of the financial crisis of 08.
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Yeah.
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The the company I was flying for, they were incredible, um, but they were hit pretty hard by that.
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And about two years later, they just they just started cutting a lot of departments.
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And so um, I transitioned into business after that.
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I it was really hard to find a flying job, and I had a new family.
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And um, so my wife and I talked, and I actually went back to business school.
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Yeah, got my MBA, and then that that really helped give me a good foundation for even knowing how to start something like this.
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Sure.
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Yeah.
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Well, I mean, where do where did you start?
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And so I mean, I'm assuming you weren't also you were not also a watchmaker at the time.
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No, no, no.
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That's uh I I see what you're saying.
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So the idea and the dream was to create a brand that could go with the pilot on their journey, right?
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Since it has grown much far beyond that.
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Um but that's where we started, and we still we still have a lot of time and attention dedicated to that lane.
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Um, but how do you make a watch?
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How do what what does somebody even do?
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Like if I didn't grow up in a watch family, like a watchmaking family, and I don't, you know, I wasn't trained as a watchmaker.
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Um but I knew what I liked and I knew what other guys that I I ran around with in the aviation circles liked and what the survey said.
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And so the short answer is I started doing a lot of research, read a lot of books, and I actually sent myself to a form of watchmaking school, and that took about a year.
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And um, during that process, I learned how to design watches and I learned how to look for specific movements and how they fit in certain cases and and how to bring all those pieces together to finish a product.
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All right.
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Yeah.
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And so did you did you go and collaborate with somebody on your first build?
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Did you hammer the hammer the pieces out?
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I mean, from a from a mechanical standpoint.
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But like physically, how do you make it?
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Yeah.
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Um it's interesting.
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Um the the world is so capable now.
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There's capability for just about everything.
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And through the process of my research and education and watchmaking, I actually found a group in Ohio um that I collaborated with.
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They've been doing this for 20 years.
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Okay.
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And um I worked with an industrial designer to design the watch.
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And then we took those designs to the engineer in Ohio, and he said, This works, this doesn't, this is what you need to do.
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And I was very fortunate, but I was able to leverage his relationships in the industry to get each component made.
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And then we and we made those.
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Now, the big challenge is I couldn't just make one.
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That's right.
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You had there's a minimum order quantity.
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Yeah, you gotta scale.
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That was a whole other hurdle we had to get over.
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Sure.
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Yeah, because now we're talking about real money.
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Talking about real money is like, okay, do you really believe in this or don't you?
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And so um I'll kind of share how we bridged that gap.
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So we um to get survey responses is one thing, and that's incredible.
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It it, you know, just to have 1800 come through in seven weeks was uh unbelievable.
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But to have somebody hand you money for something is totally something different, and you never you just don't know.
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And so um I as as I as I learned about watchmaking, I also learned about the business model behind it, bringing in some of my my business brain.
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And many watchmakers will do one of two things when they're just starting, they'll either do a Kickstarter campaign or they'll do a pre-order campaign.
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Sure.
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And so I decided to go the route of the pre-order campaign.
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Yeah.
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And the way I did it is I had uh probably 1,300 email addresses shared from that survey.
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Those became my first customers.
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That's right.
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So we uh we basically just took the um the designs that we did, they were very high-res, beautiful renders, and emailed those out to the people that were already interested in what we were doing, and orders started to come through.
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That's great.
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And then they funded the first production that we were able to do.
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That's awesome.
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Yeah, so it was pretty much grassroots.
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So how many pre-orders did you end up with out of that first group?
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Out of that first group, we had close to a hundred pre-orders.
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Yeah.
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And then uh, but I had to order 300 total.
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Uh, but that just about covered, you know, uh a good chunk of my manufacturing costs.
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Sure.
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So yeah, it was it was a really good uh really good result.
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Well, and you know, that that model is scalable to other businesses.
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I mean, even think of uh the Cybertruck or something like that.
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You know, they they take an order before they before they ever you know get to production, and it's because they're gonna turn around and they're gonna go to the bank, yeah, and they're gonna say, we have you know 47,000 orders.
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Yeah.
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We need this much money in order to build the production line.
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Yeah.
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We have people standing in line to to buy this.
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That's right.
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So same thing.
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So, you know, that's one of those things that it works well enough that it scales to that degree.
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It can.
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Or down to that degree.
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Yeah, it certainly can.
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And you know, it all comes down to just effective what what I've learned is just effective communication and marketing to the people that you're talking to.
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And, you know, it's one thing to do something to someone, but something else to do it with them.
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And I think the fact that I just took the time to listen and respond to people, that made a huge difference in how we got started.
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Well, even I I think about though like your your communication to them is hey, thank you for responding.
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We listened.
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It's been 18 months.
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Here's why it's been 18 months.
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Yep.
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And this is what we've come up with based on your feedback.
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Well, now they're a part of it.
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Yeah.
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You know, so well, there was instant ownership there, 100%.
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So like people would they when they pre-ordered it, they were like, Oh, I took the survey and this, and I see what you did with this.
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And so I love that.
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You know, we go to we do a lot of shows now, so our model has shifted.
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Interestingly, we we do we spend as much time and resources in trade shows as we do online because they we just perform very well there.
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Yeah, but we get a lot of customers that will come by our booth that have purchased from us in the past, and they all like it just is so cool to see people that were part of that first group and come up and talk to me.
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And I'm like, man, that's just unbelievable.
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I still can't believe it.
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Well, they're part of your story, yeah.
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You know, it's just a it's a remarkable ecosystem um to step into.
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Now, you say you're spending quite a bit of time in trade shows.
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Is that aviation-specific trade shows?
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I'm assuming.
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Well, it started out that way.
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We did we we started out doing Sun and Fun in Oshkosh.
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And this year, I've already been to Barrett Jackson in Arizona in January.
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I was in Coronado Beach last month for a conference.
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Uh tonight I'm flying to Palm Beach for the Palm Beach Boat Show.
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Okay.
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Uh I'm doing Sun and Fun again in April, and then we've got we're doing an event in Telluride this year.
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We're doing it it's just opening up.
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And the really interesting thing is um we have I have been invited to all these places.
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So, like I'll I was at Oshkosh and the organizers of Barrett Jackson saw us and they said, Hey, this might do really well at our event.
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Would you consider coming out?
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And I did, and it it blew it out of the water.
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We just did so well there.
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So you take a chance every time you do a new show or a new event.
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This is our first time at a boat show.
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I don't know how it's gonna do.
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Yeah, but you you just it's worth the investment to find out, you know, because if you if you find a market there, you can figure out how to make it efficient, figure out how to scale it, and figure out how to make it a profitable model.
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Now, and I could be totally wrong on this, but it's just my 30,000-foot view impression is that there are much more um maritime I guess themed watches than there are aviation themed watches.
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Uh it I mean it varies.
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There are certainly a lot of aviation-specific watches on the market.
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Um I wouldn't say that there's like there's a handful of noticeable brands, right?
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Brightling is is obviously one.
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I don't know if I could I don't know if you can publish, I don't know if I can say that by name on a podcast or not.
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Okay.
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Um but yeah, their one, Bell and Ross is one, they're beautiful, Bermont.
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Those are gorgeous, gorgeous watches.
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I uh, you know.
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Um so they're out there, but there's where we are different is we were actually created by a pilot for pilots, sourcing their feedback.
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And and we are very different than every other aviator.
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I will actually get challenged by BrightLink fans or whoever else say, what makes this an aviator?
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I don't see an E6B on it.
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And I'm like, well, it's exactly right, because real pilots don't typically use that on their wristwatch.
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You have millions of dollars of instrumentation in front of you telling you all that information.
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You need this thing to do one thing well.
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And I think something else differentiated us initially, and this was my this was my first step into the market.
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For the first year, I didn't sell you the watch unless you were a pilot.
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Oh, okay.
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Yeah, so it was exclusive.
00:15:35.360 --> 00:15:42.080
You had to have an airman number, and then I realized I actually wanted to stay in business, so I was like, I'm gonna open this up to more people.
00:15:43.039 --> 00:15:46.480
So well, I think in the very beginning, that was probably a plus.
00:15:46.480 --> 00:15:47.840
Yeah, it was, yeah.
00:15:47.840 --> 00:15:50.559
Um because there was some exclusivity there.
00:15:50.559 --> 00:15:51.039
Yep.
00:15:51.039 --> 00:15:54.720
That's the one and then and then as you open it up, yeah.
00:15:54.960 --> 00:15:57.679
But the exclusivity was a big, big part of it.
00:15:57.679 --> 00:16:05.360
Um, and that's what we had um that separated us and the fact that I personalized the um the case back.
00:16:05.360 --> 00:16:07.120
So we still offer that.
00:16:07.120 --> 00:16:16.159
Um initially I offered a free engraving for a pilot's airman number um or their solo date or their tail number or anything like that.
00:16:16.159 --> 00:16:23.360
Eventually we started getting a lot of military pilots purchasing our watch uh with their call signs on the case back.
00:16:23.360 --> 00:16:36.879
And that's we we actually didn't start out as call sign, we started out as Bravo Golf and then um realized after doing enough shows that I was really tired of explaining how we don't sell golf equipment.
00:16:36.879 --> 00:16:40.320
And so we decided to rebrand uh last year to call sign.
00:16:41.039 --> 00:16:47.120
And so how many years before the switch from Bravo Golf to call sign?
00:16:47.519 --> 00:16:49.759
About uh we're only about a year into callsign.
00:16:49.759 --> 00:16:50.080
Okay.
00:16:50.080 --> 00:16:50.639
Yeah, yeah.
00:16:50.639 --> 00:16:53.120
So the first two and a half to three was Bravo Golf.
00:16:53.120 --> 00:17:00.320
And if you don't know, um in aviation, um the letters of the alphabet are pronounced phonetically.
00:17:00.320 --> 00:17:02.480
My name Bo Garrett BG.
00:17:02.480 --> 00:17:06.319
The phonetic pronunciation of B is Bravo and G is golf.
00:17:06.319 --> 00:17:07.200
So that's where it comes from.
00:17:07.200 --> 00:17:07.920
From your initials.
00:17:07.920 --> 00:17:08.960
Yeah, from my initials, yeah.
00:17:08.960 --> 00:17:09.440
Yeah, yeah.
00:17:09.599 --> 00:17:09.839
Okay.
00:17:09.839 --> 00:17:10.480
I like it.
00:17:10.480 --> 00:17:11.440
Yeah, yeah.
00:17:11.440 --> 00:17:16.799
But I can see where that would get tiring to answer that question over and over and over.
00:17:16.799 --> 00:17:17.599
But yeah.
00:17:17.599 --> 00:17:20.880
Whereas call sign, much more straightforward.
00:17:21.279 --> 00:17:21.599
It is.
00:17:21.599 --> 00:17:28.480
It's very uh recognizable as an aviation um, you know, phrase.
00:17:28.480 --> 00:17:35.440
Um and certainly, I mean, it's a military phrase because m more than pilots have call signs in the military.
00:17:35.440 --> 00:17:42.960
But the fact that we were getting so many military orders with these crazy call signs on the back, it felt like a very natural next step.
00:17:42.960 --> 00:17:43.599
Sure.
00:17:43.599 --> 00:17:44.799
Yeah, yeah absolutely.
00:17:44.960 --> 00:17:45.119
Yeah.
00:17:45.119 --> 00:17:49.839
And you know, my college roommate is a pilot, has been a pilot.
00:17:49.839 --> 00:17:52.880
In fact, he just retired maybe two weeks ago.
00:17:52.880 --> 00:17:53.680
No kidding.
00:17:53.839 --> 00:17:55.279
Um, you know, should hook him up with one.
00:17:56.000 --> 00:17:56.559
Right, right.
00:17:56.559 --> 00:17:58.000
Uh I'm sure he would love that.
00:17:58.000 --> 00:18:01.440
But yeah, he uh, you know, he was in ROTC in high school.
00:18:01.440 --> 00:18:08.960
Yeah, you know, went with full, you know, plans of uh after graduation was going to go in the military, and sure enough, became a pilot.
00:18:08.960 --> 00:18:09.279
Yeah.
00:18:09.279 --> 00:18:11.279
And you know, spent 20 years there.
00:18:11.519 --> 00:18:12.079
Yeah, yeah.
00:18:12.079 --> 00:18:17.759
So you know, I tell people, um, this is my theory about pilots.
00:18:17.759 --> 00:18:20.559
Well, first of all, how do you know you're talking to a pilot?
00:18:20.559 --> 00:18:22.319
They tell you.
00:18:22.319 --> 00:18:23.599
Fair enough.
00:18:23.599 --> 00:18:25.359
That's pretty much how you know.
00:18:25.359 --> 00:18:29.920
Um, but my theory is that you either have the bug or you don't.
00:18:29.920 --> 00:18:38.000
And you know, and like you either you either give yourself an opportunity to to become what that thing is or you don't.
00:18:38.000 --> 00:18:43.359
And but I think you're a pilot long before you start training because not everybody wants to do it.
00:18:43.359 --> 00:18:45.359
It's not a natural desire, right?
00:18:45.359 --> 00:18:45.920
You know.
00:18:45.920 --> 00:18:52.000
Um and it's an even it's an even it's an even less common path.
00:18:52.000 --> 00:18:58.160
But um yeah, once you do it, it's it's hard not to it's hard to stop.
00:18:58.400 --> 00:18:59.839
Yeah, no, I get that.
00:18:59.839 --> 00:19:03.039
Um so uh have you always been here in Nashville?
00:19:03.680 --> 00:19:06.559
Uh yeah, um we've been here for eight years.
00:19:06.559 --> 00:19:09.200
So my wife and I grew up in Alabama.
00:19:09.200 --> 00:19:09.680
Okay.
00:19:09.680 --> 00:19:18.960
We met at Auburn and got married, and then um uh year in Florida, 12 in Atlanta, and eight here.
00:19:18.960 --> 00:19:19.440
Okay.
00:19:19.440 --> 00:19:22.240
So we're 20 coming up on 21 years in May.
00:19:22.240 --> 00:19:22.720
Okay.
00:19:22.720 --> 00:19:23.680
That's good stuff.
00:19:23.680 --> 00:19:24.240
I know, man.
00:19:24.240 --> 00:19:24.960
It's been a blast.
00:19:25.200 --> 00:19:37.119
Well, so one of the things on my podcast that just it kind of happened organically, it was not something I set out to do, uh, but it comes up in almost every podcast, and so we just made it a part of it.
00:19:37.119 --> 00:19:46.319
In your experience, how important or how critical has spouse selection been to your overall happiness and success?
00:19:46.640 --> 00:19:47.519
Oh, everything, man.
00:19:47.519 --> 00:19:52.799
That that is the second most important decision you can make, I believe.
00:19:52.799 --> 00:19:55.440
I believe the first is you know, your faith in Jesus Christ.
00:19:55.440 --> 00:19:57.599
Yeah, I'm I'm a man of faith.
00:19:57.599 --> 00:19:59.680
And the second is your spouse.
00:19:59.680 --> 00:20:04.160
And um, you know, I just I'm a blessed man.
00:20:04.160 --> 00:20:06.559
You know, she's an incredible person.
00:20:06.559 --> 00:20:12.799
You know, Courtney has a saying um that has led me into so many things.
00:20:12.799 --> 00:20:18.240
Um but she's always told me, she's like, look, you just gotta stay alive.
00:20:18.240 --> 00:20:22.799
You know, you just gotta stay alive, just keep being you.
00:20:22.799 --> 00:20:36.319
And um uh it's just been a huge encouragement for me um in in on a personal level to go out and pursue things that I might not would have without her support.
00:20:36.319 --> 00:20:36.960
That's right.
00:20:36.960 --> 00:20:37.519
Yeah.
00:20:37.759 --> 00:20:38.240
Oh yeah.
00:20:38.240 --> 00:20:40.319
And it is it's kind of one of those things.
00:20:40.319 --> 00:20:44.960
Um it's kind of like you said, uh, you know, pilots either have the bug or they don't.
00:20:44.960 --> 00:20:45.359
Yeah.
00:20:45.359 --> 00:20:48.559
I feel like your marriage either has that or it doesn't.
00:20:48.559 --> 00:20:48.960
Yeah.
00:20:48.960 --> 00:20:54.480
And uh I'm fortunate that same we're we're coming up on year 16 for us.
00:20:54.480 --> 00:21:00.160
And you know, we are far better together than we were as individuals.
00:21:00.160 --> 00:21:01.039
100%.
00:21:01.039 --> 00:21:12.640
Um but it's just it you can see it, it's written all over people and their happiness, their success, the yeah just the the the whether they're happy people in general.
00:21:12.640 --> 00:21:13.519
Yeah, yeah.
00:21:13.519 --> 00:21:14.000
You know.
00:21:14.000 --> 00:21:15.759
Well, that can have a lot to do with it.
00:21:16.000 --> 00:21:19.279
You know, your your marriage relationship, it can it can make or break you for sure.
00:21:19.519 --> 00:21:20.079
Oh, absolutely.
00:21:20.079 --> 00:21:25.519
There's there's people every day, male and female, that their spouse rips their spine out before they start their day.
00:21:25.519 --> 00:21:26.160
Yeah.
00:21:26.160 --> 00:21:29.759
And they go through life that way every single day.
00:21:29.759 --> 00:21:31.279
And I just I don't recommend it.
00:21:31.279 --> 00:21:32.400
I don't recommend it either.
00:21:32.400 --> 00:21:33.599
No, not at all.
00:21:33.599 --> 00:21:34.319
Not at all.
00:21:34.319 --> 00:21:36.880
Um so how d how did you and your wife meet?
00:21:37.200 --> 00:21:38.319
Well, we met.
00:21:38.319 --> 00:21:41.119
Uh I noticed her before she noticed me.
00:21:41.119 --> 00:21:42.160
That's the truth.
00:21:42.160 --> 00:21:45.519
Um we met at a Bible study in Auburn.
00:21:45.519 --> 00:21:47.519
Uh you know, that's the truth.
00:21:47.519 --> 00:21:48.400
That's what happened.
00:21:48.400 --> 00:21:54.799
And um uh we knew each other for probably two years before we started dating.
00:21:54.799 --> 00:21:55.119
Yeah.
00:21:55.119 --> 00:21:59.839
And then circumstances just sort of converged, and we started hanging out in different friendships.
00:21:59.839 --> 00:22:04.160
Groups and I realized that I was like, I really like hanging out with this girl.
00:22:04.160 --> 00:22:06.079
I'd really love to hang out with her some more.
00:22:06.079 --> 00:22:12.000
So I just, you know, kind of found ways to be around strategically.
00:22:12.000 --> 00:22:12.880
Right.
00:22:12.880 --> 00:22:16.400
And then uh we just it it happened very organically.
00:22:16.400 --> 00:22:16.960
That's good.
00:22:16.960 --> 00:22:17.440
It was great.
00:22:17.440 --> 00:22:18.079
That's good.
00:22:18.079 --> 00:22:19.359
And y'all have kids?
00:22:19.359 --> 00:22:20.559
Got three boys.
00:22:20.559 --> 00:22:21.039
Okay.
00:22:21.039 --> 00:22:21.680
Yeah.
00:22:21.680 --> 00:22:27.839
So I got I have three incredible, uh, it's hard to call them boys anymore.
00:22:27.839 --> 00:22:30.559
My 13-year-old is almost as tall as me.
00:22:30.559 --> 00:22:32.480
His name is Keen Garrett.
00:22:32.480 --> 00:22:34.160
Uh, super proud of him.
00:22:34.160 --> 00:22:40.640
He made his the track team, and uh, he's out with his grandma getting um spikes today to run the 200.
00:22:40.960 --> 00:22:41.359
There we go.
00:22:41.519 --> 00:22:43.839
And then I have my 11-year-old Ellis Garrett.
00:22:43.839 --> 00:22:45.200
He's a soccer stud.
00:22:45.200 --> 00:22:48.640
And that kid is just so motivated and creative.
00:22:48.640 --> 00:22:51.759
And uh, but he's right behind Keen in terms of height.
00:22:51.759 --> 00:22:59.119
And then we got Henry Garrett, uh, my youngest, and that that boy brings a smile to everybody's face that he's around.
00:22:59.119 --> 00:23:00.480
So we have a good time.
00:23:00.480 --> 00:23:01.119
That's great.
00:23:01.119 --> 00:23:02.000
It's a great mix.
00:23:02.319 --> 00:23:03.759
Are you guys going for we do?
00:23:03.759 --> 00:23:04.720
We have we have one.
00:23:04.720 --> 00:23:08.160
Um his name's Castle, and he he lives up to the name.
00:23:08.160 --> 00:23:08.960
Oh, come on.
00:23:08.960 --> 00:23:12.319
So he's uh neck deep in basketball, just made the golf team.
00:23:12.480 --> 00:23:12.960
Oh, wow.
00:23:13.200 --> 00:23:16.079
And uh does CrossFit, plays flag football.
00:23:16.079 --> 00:23:17.440
Yes.
00:23:17.759 --> 00:23:19.599
How do you know somebody does CrossFit?
00:23:19.839 --> 00:23:20.480
They tell you.
00:23:20.480 --> 00:23:23.119
They tell you a hundred percent.
00:23:23.119 --> 00:23:24.160
A hundred percent.
00:23:24.160 --> 00:23:29.440
Uh, and you know, it's it's kind of one of those things, and you've probably got things like being a pilot that fall into this.
00:23:29.440 --> 00:23:32.319
Uh, you know, people that don't get it just don't get it.
00:23:32.319 --> 00:23:34.640
And they're like, oh, it's like a cult.
00:23:34.640 --> 00:23:36.880
No, it's just people who support each other.
00:23:36.880 --> 00:23:37.759
That's really good.
00:23:38.400 --> 00:23:39.359
It can be a great community.
00:23:39.519 --> 00:23:39.680
Yeah.
00:23:39.680 --> 00:23:40.000
Yeah.
00:23:40.000 --> 00:23:41.279
I did it for about a year.
00:23:41.440 --> 00:23:41.759
Yeah.
00:23:41.839 --> 00:23:42.000
Yeah.
00:23:42.319 --> 00:23:47.359
He's going on uh so I just crossed three years and he's he's at about two and a half.
00:23:47.359 --> 00:23:48.079
That's awesome.
00:23:48.079 --> 00:23:49.279
And I want to see you again.
00:23:49.279 --> 00:23:50.160
So he's 12.
00:23:50.160 --> 00:23:55.279
We have so his best friend uh at school, his dad owns the CrossFit Gym.
00:23:55.279 --> 00:23:55.759
Oh, okay.
00:23:55.759 --> 00:23:58.880
And we have a just an unbelievable coaching staff there.
00:23:58.880 --> 00:23:59.599
Yeah, yeah, yeah.
00:23:59.599 --> 00:24:02.240
The the main coach, uh, her name's Sylvia.
00:24:02.240 --> 00:24:08.240
She's got I think she's just like a couple credit hours shy of a master's or maybe an MBA in anatomy.
00:24:08.240 --> 00:24:09.039
Oh wow.
00:24:09.039 --> 00:24:20.720
So she's very specific with each kid in that, you know, like when they have a almost like a beginner, which is Monday and Wednesday, but the Tuesday class is more lifting.
00:24:20.720 --> 00:24:21.119
Yeah.
00:24:21.119 --> 00:24:24.079
And so you're supposed to be at least 12 for that.
00:24:24.079 --> 00:24:29.839
Or you basically agree to when she tells you you can't do that lift, you don't do that lift.
00:24:29.839 --> 00:24:30.480
Yeah, yeah.
00:24:30.480 --> 00:24:34.799
And Castle was so motivated, wanted to be a part of that, he goes, I'll do whatever you tell me to do.
00:24:34.799 --> 00:24:35.279
Yeah.
00:24:35.440 --> 00:24:39.680
And um, you know, but it's hard to find in a in a in a teenager.
00:24:40.240 --> 00:24:40.640
It is.
00:24:40.640 --> 00:24:44.799
He's you know, uh, we are incredibly blessed, just that he is he's very motivated.
00:24:44.799 --> 00:24:46.480
He's the first one up in the morning, every morning.
00:24:46.480 --> 00:24:48.079
He's a 545 guy.
00:24:48.079 --> 00:24:48.640
Wow.
00:24:48.640 --> 00:24:52.720
Um still as a as a 12-year-old goes to bed at 8 30.
00:24:52.720 --> 00:24:53.359
Really?
00:24:53.359 --> 00:24:55.519
Because he knows that he grows while he's asleep.
00:24:55.839 --> 00:24:56.400
No kidding.
00:24:56.640 --> 00:24:59.759
And so uh he's up at five five forty five.
00:24:59.759 --> 00:25:00.400
That's a good thing.
00:25:00.400 --> 00:25:05.759
He practices golf, he practices basketball, he makes his breakfast, he pikes his lunch.
00:25:05.759 --> 00:25:06.559
You know.
00:25:06.799 --> 00:25:12.000
You are you gonna write a book soon on how to lay I'm sure parents are like, how are you doing that?
00:25:12.319 --> 00:25:13.440
It's it's all him.
00:25:13.440 --> 00:25:16.000
Uh we've never forced him to do any of those things.
00:25:16.000 --> 00:25:26.559
Now, with the CrossFit, I did say, look, if I'm gonna pay for CrossFit, you're going to do 40 push-ups, 40 setups, 40 squats, and 40 jumping jacks before you leave your room in the morning.
00:25:26.720 --> 00:25:26.960
Wow.
00:25:27.119 --> 00:25:28.640
If you do that, I pay for CrossFit.
00:25:28.640 --> 00:25:28.880
Yeah.
00:25:28.880 --> 00:25:30.880
If you don't do that, then you pay for CrossFit.
00:25:30.880 --> 00:25:31.200
Yeah.
00:25:31.200 --> 00:25:33.599
And so it works, you know.
00:25:33.599 --> 00:25:39.119
Uh I'm blessed that I get to take him to school in the morning, and you know, it's we do a recap, you know.
00:25:39.359 --> 00:25:39.680
Yeah.
00:25:39.680 --> 00:25:47.680
Now I gotta say, we've been here for eight years, and I this has been the most remarkable place to raise a family.
00:25:47.680 --> 00:25:48.480
That's great.
00:25:48.480 --> 00:25:49.839
It's just been amazing.
00:25:49.839 --> 00:25:52.799
We we actually live in Franklin, it's just south of Nashville.
00:25:52.799 --> 00:25:53.359
Yeah.
00:25:53.359 --> 00:25:57.519
And um it just uh it's just such a beautiful place.
00:25:57.519 --> 00:26:03.599
So many families, you know, walking in the similar direction and and um doing life together.
00:26:03.920 --> 00:26:06.079
It really in Middle Tennessee just in general.
00:26:06.079 --> 00:26:07.599
I mean, it's hard to beat.
00:26:07.599 --> 00:26:11.519
And I'm biased because I I grew up here, but yeah, it it's really hard to beat.
00:26:11.519 --> 00:26:16.000
My in-laws are uh in Atlanta, um, and then um up in uh Gainesville.
00:26:16.000 --> 00:26:16.559
Yeah, yeah.
00:26:16.559 --> 00:26:21.599
And so, you know, don't get me wrong, they've got a beautiful place down there, but this is this is home.
00:26:21.759 --> 00:26:22.240
Yeah.
00:26:22.240 --> 00:26:23.039
I agree.
00:26:23.039 --> 00:26:24.000
Oh, I agree, man.
00:26:24.000 --> 00:26:26.000
It's it's um this is where we're gonna be.
00:26:26.160 --> 00:26:26.559
Yeah.
00:26:26.559 --> 00:26:31.839
Uh as far as uh so do you do you sell them just online and just through trade shows?
00:26:31.839 --> 00:26:39.680
Or how how does how did you come to your current marketing and and and kind of sales platform and how's it working?
00:26:39.920 --> 00:26:40.799
Well, it's a journey.
00:26:40.799 --> 00:26:47.519
You know, you start out with a um you start out with a lot of great ideas, and then you learn that none of them work.
00:26:47.519 --> 00:26:48.160
Yep.
00:26:48.160 --> 00:26:52.079
And then you talk to people that have a lot of ideas and you learn that none of those work.
00:26:52.079 --> 00:26:55.200
And then honestly, you just have to keep moving.
00:26:55.200 --> 00:26:58.160
Uh really, you just have to keep moving.
00:26:58.160 --> 00:27:05.519
That that's that's the best way I can say that that's how you learn what works is you just keep taking that next step.
00:27:05.519 --> 00:27:13.839
I was mentioning earlier that, you know, I I make out of ten decisions, I make eight wrong ones and I make two maybe halfway right.
00:27:13.839 --> 00:27:16.400
And then those kind of keep me going for a little bit.
00:27:16.400 --> 00:27:20.000
And then I the ones that I made right though, I go back and I do that again.
00:27:20.079 --> 00:27:20.319
Yeah.
00:27:20.480 --> 00:27:23.119
And then I do it again, and then I figure out how I can do it better.
00:27:23.119 --> 00:27:23.519
Right.
00:27:23.519 --> 00:27:28.640
And so, you know, how did we get to the point where we're we're doing trade shows?
00:27:28.640 --> 00:27:29.839
It's very interesting.
00:27:29.839 --> 00:27:33.759
It was actually one of my early customers on that email list.
00:27:33.759 --> 00:27:36.000
He said, Hey, are you gonna be at Sun and Fun?
00:27:36.000 --> 00:27:38.160
It never occurred to me.
00:27:38.160 --> 00:27:40.640
And then I was like, that might be a great idea.
00:27:40.640 --> 00:27:41.920
Yeah, let's go do that.
00:27:41.920 --> 00:27:45.519
So we went and did Sun and Fun and it blew it blew us out of the water.
00:27:45.519 --> 00:27:48.000
Like it was incredible the way we were received.
00:27:48.000 --> 00:27:49.519
And then it dawned on me there.
00:27:49.519 --> 00:27:52.480
I was like, oh my goodness, I need to be doing more of these.
00:27:52.640 --> 00:27:52.960
Yeah.
00:27:53.200 --> 00:27:58.880
When we were at that first show, the organizers for Oshkosh found us and they said, Will you come to Oshkosh?
00:27:58.880 --> 00:27:59.680
And I was like, Yeah.
00:27:59.680 --> 00:28:01.359
So that's how it's happened for me.
00:28:01.359 --> 00:28:06.880
It's not, it's not this grand scheme and strategy all the time.
00:28:06.880 --> 00:28:20.640
I mean, I think that can work if your business is at a certain level and you have like, you know, you you there's certain levers you can pull, but when you're just starting out, you just have to go try stuff and see what works.
00:28:20.640 --> 00:28:22.480
Yeah, and and listen to your customers.
00:28:22.480 --> 00:28:26.480
And listen to your customers and where they're gonna be and why they're gonna be there.
00:28:26.720 --> 00:28:27.119
Yeah.
00:28:27.359 --> 00:28:37.440
Um, you know, I think so many brands they get so in love with what they're going to do next that they their plans outgrow their customers.
00:28:37.680 --> 00:28:38.640
Oh, yeah.
00:28:39.279 --> 00:28:43.039
And some brands can survive that, yeah, most brands can't.
00:28:43.039 --> 00:28:43.519
Yeah.
00:28:43.519 --> 00:28:52.640
Um, so I I think it's incredibly wise to just keep listening and you know, like much like file, you know, going to a trying a new trade show.
00:28:52.799 --> 00:28:52.960
Yeah.
00:28:53.119 --> 00:28:55.359
And that, okay, well, how did you find out about them?
00:28:55.359 --> 00:28:58.319
Oh, well, you know, they saw us at another show.
00:28:58.319 --> 00:28:59.119
Great.
00:28:59.119 --> 00:28:59.759
Yeah.
00:28:59.759 --> 00:29:04.559
Um, and then Nashville, just in general, is a very fruitful ground.
00:29:04.559 --> 00:29:07.359
Just in the the types of people who have moved here.
00:29:07.599 --> 00:29:08.079
Really, yeah.
00:29:08.319 --> 00:29:12.319
The inf I mean, I don't know if you saw just today uh the announcement.
00:29:12.319 --> 00:29:16.960
So Pagani's putting a um um a showroom here in Nashville.
00:29:16.960 --> 00:29:17.920
I did not know that.
00:29:17.920 --> 00:29:23.680
Yeah, so I think as of right now, I think there are 19 Pagani uh cars here in in Middle Tennessee.
00:29:23.680 --> 00:29:24.400
No kidding.
00:29:24.400 --> 00:29:29.279
And so you're talking about uh that's probably third in the United States.
00:29:29.279 --> 00:29:29.920
Wow.
00:29:29.920 --> 00:29:32.640
And I mean it's gonna be pretty high on the list worldwide.
00:29:32.880 --> 00:29:33.599
Oh, a hundred percent.
00:29:33.599 --> 00:29:44.400
Well, it but but Pagani, Oracle, Amazon, you know, like with GE, it just uh Ford, you know, down the road a little bit.
00:29:44.400 --> 00:29:50.880
And um, it's just it's a very interesting mix of industry and creativity.
00:29:50.880 --> 00:30:05.519
This is one thing I'll say about Nashville, and and one of the main reasons, or I think that I'm glad that I started this here is that it's I've never been surrounded by so many people who aren't afraid to dream a little bit.
00:30:05.519 --> 00:30:20.319
And then people who are also in the ecosystem of of this city that are happy to support those dreams, however that may look, you know, whether it's from the sidelines or as a partner or as an investor.
00:30:20.319 --> 00:30:23.200
Um it's just a very interesting mix.
00:30:23.200 --> 00:30:23.680
Yeah.
00:30:24.160 --> 00:30:26.799
Have you have you had a significant mentor along the way?
00:30:29.440 --> 00:30:39.680
Um I I have um let me re let me let me reanswer that question.
00:30:39.680 --> 00:30:42.319
I really haven't, to be honest with you.
00:30:42.319 --> 00:30:57.680
I I haven't had someone that I've gone to on a consistent basis um that I would consider you know 10 to 12 years ahead of me.
00:30:57.680 --> 00:31:05.440
What I have had are a lot of guys I consider brothers that I've linked arms with and talked through problems with.
00:31:05.440 --> 00:31:05.839
Sure.
00:31:05.839 --> 00:31:13.920
And we may be in the same season and we may not have the wisdom, but having the camaraderie there I think has been very helpful.
00:31:13.920 --> 00:31:14.400
Yeah.
00:31:14.720 --> 00:31:17.200
You know, somebody just tell you whether you're out of bounds or not.
00:31:17.440 --> 00:31:17.759
Yeah.
00:31:17.759 --> 00:31:23.039
Just somebody, just somebody I got this idea and they're like, you know, you want to be around honest people.
00:31:23.039 --> 00:31:25.519
They were like, nah, don't do that.
00:31:25.839 --> 00:31:26.079
Right.
00:31:26.079 --> 00:31:27.839
But there's a lot of naysayers too.
00:31:27.839 --> 00:31:28.079
Yeah.
00:31:28.079 --> 00:31:37.680
So it's got to be people that you know that you can you can call them when it goes, when it happens, when when it's a success, yeah, and they're actually going to be happy for you.
00:31:37.680 --> 00:31:38.400
Exactly.
00:31:38.400 --> 00:31:43.279
Because there's so many people that will yeah, that will steer the other way.
00:31:43.759 --> 00:31:44.400
That's true.
00:31:44.400 --> 00:31:49.279
I I honestly I this may sound harsh, but I try not to be around those people.
00:31:49.279 --> 00:31:49.680
Yeah.
00:31:49.680 --> 00:31:51.279
I just don't surround myself with them.
00:31:51.279 --> 00:31:52.000
You can't.
00:31:52.319 --> 00:31:53.599
It'll just suck the life out of you.
00:31:53.599 --> 00:31:54.160
It does.
00:31:54.160 --> 00:31:54.880
It's not worth it.
00:31:54.880 --> 00:31:55.359
Yeah.
00:31:55.359 --> 00:31:59.039
Now, uh, as far as those people, are they are they people you've known your whole life?
00:31:59.039 --> 00:32:01.759
Are they people that uh you come to know later in life?
00:32:01.839 --> 00:32:05.039
What well what yeah, I mean, I you know, I've got brothers.
00:32:05.039 --> 00:32:07.359
Um that my family has been very supportive.
00:32:07.359 --> 00:32:16.079
Um, but just a couple of guys in particular come to mind for me here in Nashville that I met since I've been here, yeah, that I really connected with.
00:32:16.079 --> 00:32:19.039
And um I'll just shout out a couple of them.
00:32:19.039 --> 00:32:22.799
Bruce Fanzil, if you're watching, Michael Steinbrook, if you're watching.
00:32:22.799 --> 00:32:34.160
Um, you know, uh those guys among others, just being there like at the very beginning when this is just a seed of a thought.
00:32:34.160 --> 00:32:37.200
And um I'll just share a quick story.
00:32:37.200 --> 00:32:43.920
I was literally sitting on my patio with Bruce when I shared the whole vision of this thing with him.
00:32:43.920 --> 00:32:55.920
And he's he's so he's so good at taking things from the abstract and breaking them down into measurable and achievable steps.
00:32:55.920 --> 00:32:56.400
Sure.
00:32:56.400 --> 00:33:00.319
He really coached me through a lot of the very beginning of this.
00:33:00.319 --> 00:33:07.200
And I I I wouldn't have known exactly how to get started without some of his advice.
00:33:07.200 --> 00:33:07.519
Yeah.
00:33:07.519 --> 00:33:08.160
You know?
00:33:08.640 --> 00:33:14.880
Well, I think you've got entrepreneurs that are um kind of like the old school like roombox, yeah.
00:33:14.880 --> 00:33:18.240
Just run into things and they they turn whenever they run into something.
00:33:18.400 --> 00:33:18.640
Yeah.
00:33:18.720 --> 00:33:18.799
Yeah.
00:33:18.799 --> 00:33:25.599
And then you have the next generation uh which you know maps it out and then and then operates systematically.
00:33:25.599 --> 00:33:30.240
And I I think as an entrepreneur, you gotta be willing to do a little bit of both.
00:33:30.240 --> 00:33:30.799
Yeah.
00:33:30.799 --> 00:33:36.319
Because they both have their pluses and minuses if you're gonna if you're gonna survive it.
00:33:36.559 --> 00:33:37.279
That's so true.
00:33:37.279 --> 00:33:37.759
Yeah.
00:33:37.920 --> 00:33:49.119
You know, and you know, also too, and I think that's one reason why Nick introduced us, is you know, the whole premise of the Charge Forward podcast is people who default default to charging forward when other people would give up.
00:33:49.200 --> 00:33:49.680
Yeah.
00:33:49.920 --> 00:34:04.400
And as an entrepreneur, you've got to do that to to to step out of um a job, a career as being a pilot that you wanted to do into now I'm gonna be a manufacturer of watches in this niche market.
00:34:04.400 --> 00:34:04.640
Yeah.
00:34:04.640 --> 00:34:09.280
And I'm gonna make it a success, and I've got to because I'm gonna put food on the table for my family.
00:34:09.280 --> 00:34:09.840
That's right.
00:34:09.840 --> 00:34:10.400
You know.
00:34:11.119 --> 00:34:25.679
Yeah, there there's um I I think through all the experiences I've had, the common denominator I I feel like I have found is this comfortability with ambiguity.
00:34:25.679 --> 00:34:43.679
And I whether it's learning to fly or going and getting an MBA with a young family or starting a watch brand, um, I've learned how to be comfortable in ambiguous seasons and being okay with it.
00:34:43.679 --> 00:34:54.320
That's I feel like that's if if there's one thing I could point to the success we've had now, it's just being living in that tension.
00:34:54.320 --> 00:34:55.199
Yeah, you know?
00:34:55.199 --> 00:34:56.239
That's cool.
00:34:56.239 --> 00:34:57.280
Yeah, yeah.
00:34:57.280 --> 00:35:04.800
Because you do, it's like you uh a friend of mine who is becoming a mentor now, his name's Paul.
00:35:04.800 --> 00:35:10.880
Um, he gave me that same analogy about the room, but he's like, you know, if you don't know what to do, you just gotta start moving sometimes.
00:35:10.880 --> 00:35:14.480
And so he it's like it's eventually gonna find its way out of the room.
00:35:14.480 --> 00:35:14.880
Yeah.
00:35:14.880 --> 00:35:19.039
And um uh so that's a great analogy.
00:35:19.039 --> 00:35:23.360
And but sometimes it's funny, I don't know.
00:35:23.360 --> 00:35:32.159
Starting out, I I tend to have more success just by hitting a bunch of different walls, more success doing that than I do planning anything.
00:35:32.480 --> 00:35:35.679
Well, so many people get stuck in the planning stage.
00:35:35.679 --> 00:35:40.159
Yeah, you know, they're they plan it to death and it it never happens.
00:35:40.159 --> 00:35:40.719
Yeah.
00:35:40.719 --> 00:35:43.920
Um, and then you've got the ready fire aim people.
00:35:43.920 --> 00:35:44.480
Yeah.
00:35:44.480 --> 00:35:49.039
And you know, I've I've got a I've got a great friend that that is that is just how he operates.
00:35:49.039 --> 00:35:49.440
Yeah.
00:35:49.440 --> 00:36:00.000
And I feel like that's that's the only way that he could operate because otherwise, when he does have time to plan, he'll plan right up to the point where it becomes uh 9-1-1.
00:36:00.239 --> 00:36:01.920
Yeah, and you gotta get it over the line.
00:36:01.920 --> 00:36:04.239
I you you you bring up a really good point though.
00:36:04.239 --> 00:36:12.800
I and I think as I think more carefully about this, I do know that like when I go to a trade show now, I plan that out to a T.
00:36:12.800 --> 00:36:24.639
Like it is detailed, and I think the people that work with me get a little bit annoyed by it, but I'm so particular about everything that is in that booth because I know it works, you know.
00:36:24.639 --> 00:36:27.440
Uh, but when I first started, you just kind of go for it.
00:36:27.440 --> 00:36:28.480
Yeah, you're just winging it.
00:36:28.480 --> 00:36:28.800
Yeah.
00:36:28.800 --> 00:36:33.440
But but I think as you learn along the way, you take those lessons with you and and you get better.
00:36:33.599 --> 00:36:33.840
Yeah.
00:36:33.840 --> 00:36:34.079
Yeah.
00:36:34.079 --> 00:36:39.760
Well, and too, I mean, I I look at time pieces as, you know, they're precise.
00:36:39.760 --> 00:36:40.320
Yeah.
00:36:40.320 --> 00:36:49.519
So someone expects your booth to operate correctly and not to be cluttered and not have things there that don't serve a purpose.
00:36:49.519 --> 00:36:50.320
Right.
00:36:50.320 --> 00:36:56.480
So if it was messy, I don't think you would be serving your customer base.
00:36:56.480 --> 00:36:59.760
It's not what they're after, you know.
00:36:59.920 --> 00:37:09.440
Um, and we just know we we're beginning to see who we are as as a as a brand and not just as a product.
00:37:09.440 --> 00:37:10.000
Yeah.
00:37:10.000 --> 00:37:10.480
You know.
00:37:10.880 --> 00:37:12.559
Now, what does the company look like today?
00:37:12.559 --> 00:37:15.360
I mean, uh uh and are you manufacturing in-house?
00:37:15.360 --> 00:37:16.800
Uh, do you have a sales team?
00:37:16.800 --> 00:37:17.679
What what is it?
00:37:18.960 --> 00:37:22.719
Um well, starting out, it was me, myself, and I.
00:37:22.719 --> 00:37:24.159
I was a solopreneur.
00:37:24.159 --> 00:37:27.840
Uh and I I had to convince people to do stuff with me.
00:37:27.840 --> 00:37:29.920
Again, Bruce was one of them.
00:37:29.920 --> 00:37:32.800
Just a lot of graciousness there.
00:37:32.800 --> 00:37:36.400
And um, but uh, we've grown a little bit.
00:37:36.400 --> 00:37:38.880
I have a director of operations now, Ashley Turner.
00:37:38.880 --> 00:37:39.679
She's incredible.
00:37:39.679 --> 00:37:41.679
Um so she works for me.
00:37:41.679 --> 00:37:49.440
She's actually in Cleveland right now doing a um a show with the National Businessman's Aviation Association, so I could be here.
00:37:49.440 --> 00:37:50.000
Okay.
00:37:50.000 --> 00:37:55.039
And so um, so it's us, and then I do have contractors I use.
00:37:55.039 --> 00:37:58.880
I have a contract industrial designer, contract engineer.
00:37:58.880 --> 00:38:01.760
Um, and I was very fortunate.
00:38:01.760 --> 00:38:11.599
I we we got to a place where we were making enough um waves in the market that we were able to attract a really, really good investor.
00:38:11.599 --> 00:38:12.000
Yeah.
00:38:12.000 --> 00:38:20.800
And so they didn't just bring capital, they brought relationships, and they brought a whole team of um marketing gurus to help to help us.
00:38:20.800 --> 00:38:22.480
And so I've been very thankful for that.
00:38:22.480 --> 00:38:23.360
So it's grown.
00:38:23.360 --> 00:38:32.159
You know, I'm I'm still in the driver's seat and uh, you know, just kind of directing traffic, but uh it's it's grown from where it is now.
00:38:32.159 --> 00:38:37.599
Um we do manufacture when you say in-house, it's interesting.
00:38:37.599 --> 00:38:43.599
My partner, my manufacturing partner's in Ohio, and we have to get pieces from all over the world.
00:38:43.599 --> 00:38:43.920
Sure.
00:38:43.920 --> 00:38:56.159
Um so we get pieces from Switzerland, we get leather from the U.S., we get, you know, uh uh sapphires from Asia, and we all of it has to be designed and engineered very precisely.
00:38:56.159 --> 00:39:07.760
And we bring all of those pieces into Ohio separately, put them together there by hand, test them by hand, and then it's shipped from Ohio to my facility in Nashville.
00:39:07.760 --> 00:39:08.400
I love it.
00:39:08.400 --> 00:39:08.960
Yeah.
00:39:09.199 --> 00:39:12.719
Now uh I did see y'all went live earlier.
00:39:12.719 --> 00:39:13.119
Yeah.
00:39:13.119 --> 00:39:21.840
And you were talking about a specialized coating that you that you put on the uh certain pieces of the watch so that they can be seen in the dark.
00:39:22.159 --> 00:39:22.559
Yeah.
00:39:22.559 --> 00:39:26.159
So it's uh it's called uh Super Nerdy.
00:39:26.159 --> 00:39:29.360
It's X1 grade super luminova.
00:39:29.360 --> 00:39:30.000
Okay.
00:39:30.000 --> 00:39:38.079
So um that stuff is expensive, and that and that's what I mean, I think elevates our watches a little bit.
00:39:38.079 --> 00:39:42.639
Um but we do put it on every one of our watches so you can see it at night.
00:39:42.639 --> 00:39:49.280
Uh it takes it either needs to be in lamplight or in the sunlight for at least an hour to two hours, and it'll last you to good enough.
00:39:49.280 --> 00:39:51.119
Yeah, for three or four hours at night.
00:39:51.119 --> 00:40:01.119
Um the technically X1 grade is 60% brighter after two hours of usage than standard grade.
00:40:01.119 --> 00:40:01.599
Okay.
00:40:01.599 --> 00:40:04.559
And so I was like, you know what, let's just let's go for it.
00:40:04.559 --> 00:40:05.760
Let's put the good stuff on it.
00:40:05.760 --> 00:40:08.159
And so you will see it if you get one of our watches.
00:40:08.159 --> 00:40:08.480
Right.
00:40:08.480 --> 00:40:14.400
I think you should absolutely uh then uh at night it'll just sit by your nightstand and just glow all night.
00:40:14.400 --> 00:40:14.800
Yeah.
00:40:14.800 --> 00:40:15.199
Yeah.
00:40:15.199 --> 00:40:15.760
Okay.
00:40:15.760 --> 00:40:16.239
Yeah.
00:40:16.480 --> 00:40:22.480
And so is was that from feedback or was that from a personal preference or it was feedback.
00:40:22.559 --> 00:40:22.880
Yep.
00:40:22.880 --> 00:40:25.679
So uh let me go into the design of the watch really quickly.
00:40:25.679 --> 00:40:36.800
So the the the dual time zones that I mentioned earlier, the way that we were able to accomplish that, um there there are GMT watches out there, there have been for decades.
00:40:36.800 --> 00:40:38.480
It's not anything new.
00:40:38.480 --> 00:40:43.760
Um we just designed it in a way that makes it much more intuitive to read.
00:40:43.760 --> 00:40:52.400
And if you if you look at our website, mycallsign.com, uh, you'll go there and you'll see the second time zone in a crescent window.
00:40:52.400 --> 00:40:55.119
That is the GMT hour.
00:40:55.119 --> 00:41:02.320
Um by putting it in that wheel, it just makes it very easy to understand what the GMT time is compared to local.
00:41:02.320 --> 00:41:05.599
Most GMT watches have a fourth hour hand.
00:41:05.599 --> 00:41:09.840
Uh, and it can get a little bit confusing about which hand is pointing to which hour.
00:41:09.840 --> 00:41:10.159
Sure.
00:41:10.159 --> 00:41:14.880
And so we didn't we didn't reinvent the wheel, we just made it a little bit nicer one.
00:41:14.880 --> 00:41:15.360
Right.
00:41:15.360 --> 00:41:16.159
Easier to read.
00:41:16.159 --> 00:41:17.119
Easier to read.
00:41:17.119 --> 00:41:17.920
That's perfect.
00:41:17.920 --> 00:41:19.760
Yeah, much flicker design.
00:41:20.079 --> 00:41:37.199
Well, and I'm you know, I'm not a pilot, but just thinking about it, you've got you've got things that each hand is going on, sometimes feet, you've got a bajillion um styles and gauges and yeah, you know, all over the place.
00:41:37.199 --> 00:41:41.840
Uh switches, I mean you name in you know every aircraft is different, I'm sure.
00:41:41.840 --> 00:41:42.239
Yeah.
00:41:42.239 --> 00:41:51.519
Um, but with all that going on, the last thing you want to be doing is trying to figure out what something is as opposed to just knowing.
00:41:51.599 --> 00:41:51.920
Yep.
00:41:51.920 --> 00:41:53.840
Yeah, you you don't want to.
00:41:53.840 --> 00:42:01.119
Early on, one of our marketing phrases was uh the cockpit doesn't fit on the wrist and it's not supposed to.
00:42:01.119 --> 00:42:03.840
You want to minimize distractions and not create new ones.
00:42:03.840 --> 00:42:05.119
It's another one we used.
00:42:05.119 --> 00:42:09.599
Um less bulky, less complex alternative to your traditional aviator.
00:42:09.599 --> 00:42:13.280
And um yeah, it's interesting in the flight environment.
00:42:13.280 --> 00:42:25.119
The entire goal you break things down by flight segments, and there's certain things you do within each flight segment, and there's certain checklists that you follow, but it's all very, you know, regimented.
00:42:25.119 --> 00:42:34.000
Uh and that's that's to make it simple, make it a very complex system seem more simple and easier to understand.
00:42:34.000 --> 00:42:40.480
And so um I feel like uh you know a pilot's tool should should mirror that.
00:42:40.719 --> 00:42:40.880
Yeah.
00:42:40.880 --> 00:42:54.960
Has there been anything that the the audience or the um the support the the people who are buying it um they've said they don't want that you kind of wish they did?
00:42:55.840 --> 00:42:56.880
That's a good question.
00:42:56.880 --> 00:43:01.199
Is there anything that they've said they don't want that I wish that they did?
00:43:01.280 --> 00:43:10.239
Aaron Powell Meaning you would like to have it personally, but it feels like that's not something that your audience or that your um your buyers are interested in.
00:43:10.800 --> 00:43:12.639
Yeah, there is something.
00:43:12.639 --> 00:43:20.400
Um I don't know if I want to mention it because I'm still I might still want to do it.
00:43:20.400 --> 00:43:22.400
Um maybe this will inspire them.
00:43:22.400 --> 00:43:26.000
No, it's I I tend to, I'm just gonna be honest.
00:43:26.000 --> 00:43:30.719
I tend to make things more complicated than they need to be.
00:43:30.719 --> 00:43:34.880
I'm I'm I'm my own worst enemy in that way sometimes.
00:43:34.880 --> 00:43:46.559
And you know, I'm just convinced that having the ability to change time zones without having to pull the crown of the watch out would be a feature people would really love.
00:43:46.559 --> 00:43:54.800
And we do have feedback that um would support that, but it's not it's not a tremendous amount of feedback.
00:43:54.800 --> 00:44:01.119
Okay, you know, and there's there are some other ways that I've looked into to Figuring that out.
00:44:01.119 --> 00:44:14.239
The advantage to that would be it'd be very s it's super easy for a pilot or anybody else just to twist one or two knobs to just change the time versus having to pull unscrew it, wind it, and screw it back in.
00:44:14.239 --> 00:44:15.360
Gotcha.
00:44:15.360 --> 00:44:16.159
Gotcha.
00:44:16.639 --> 00:44:18.159
Um interesting.
00:44:18.159 --> 00:44:22.320
And so what iteration or I I guess how many models do you have now?
00:44:23.840 --> 00:44:35.039
Um in inventory, we have um six variations of our discovery, and we have three variations of our Wright Brothers series.
00:44:35.039 --> 00:44:50.079
In production, we have one, two, three, four, five, six, seven, eight, nine more variations of watches coming out later this fall.
00:44:50.079 --> 00:44:56.239
So um definitely expect to see some more options on our site uh later this year.
00:44:56.239 --> 00:45:05.119
Um but you know that it's all a result of of just what we've been able to build with our first couple of watches that we've put out there.
00:45:05.360 --> 00:45:05.679
Yeah.
00:45:05.679 --> 00:45:06.159
Yeah.
00:45:06.159 --> 00:45:19.920
So um you you mentioned uh a very critical piece and an interesting story is the Wright brothers family had some role kind of involved in in the evolution of your company.
00:45:19.920 --> 00:45:20.639
Oh, 100%.
00:45:20.639 --> 00:45:22.639
Please uh please share.
00:45:23.039 --> 00:45:27.920
Well, uh so as I mentioned, you go from one step to another.
00:45:27.920 --> 00:45:37.519
And um we went to Sun and Fun literally the first year at Sun and Fun, I was able to meet representatives of the family.
00:45:37.519 --> 00:45:39.119
Uh and that connection came.
00:45:39.119 --> 00:45:43.440
Again, I've I've told this story to Nick, but I I want to share it with your audience as well.
00:45:43.440 --> 00:45:45.519
Uh, we're a homeschool family.
00:45:45.519 --> 00:45:46.000
Okay.
00:45:46.000 --> 00:45:53.199
And my oldest son was asked to do a uh research and report on any great historical American figure.
00:45:53.199 --> 00:45:55.840
Out of everybody, he chose the Wright brothers.
00:45:55.840 --> 00:45:56.159
Okay.
00:45:56.159 --> 00:46:02.880
Researched them for three months, did a report, made a presentation uh to his class and peers.
00:46:02.880 --> 00:46:08.719
The next week after that presentation, he and uh my wife and our boys were down there with me.
00:46:08.719 --> 00:46:16.480
Well, the Wright family has a booth there because they they just enjoy being part of the aviation community and they like sharing the personal history.
00:46:16.480 --> 00:46:35.039
And uh their representatives, um Ken and Joanne Botts, um, who who handle a lot of the family um licensing and and helping keep the name in the aviation world, they met my son and because he walked by their booth and started asking all these questions, and they were just enamored by his knowledge.
00:46:35.039 --> 00:46:36.079
They're like, Who are you?
00:46:36.079 --> 00:46:36.880
Where did you come from?
00:46:36.880 --> 00:46:37.599
What is this?
00:46:37.920 --> 00:46:39.679
So did somebody put you up to this?
00:46:39.920 --> 00:46:40.239
Yeah, yeah.
00:46:40.239 --> 00:46:45.599
And um, and so, and then my wife had the idea, she was like, You really got to go talk to my husband.
00:46:45.599 --> 00:46:52.159
So it was because of really because of her um and Keen that that connection happened.
00:46:52.159 --> 00:47:00.639
And sure enough, Ken comes over, I don't know who he is, and he came over the first day and just introduced himself, if memory serves.
00:47:00.639 --> 00:47:08.559
And he just asked questions about our brand and what we were doing and and how it got started, and um uh which is a great conversation.
00:47:08.559 --> 00:47:11.840
And then he came back the next day and started asking some more.
00:47:11.840 --> 00:47:14.719
And I just asked him, Are you an attendee or a vendor?
00:47:14.719 --> 00:47:17.360
He said, Well, I'm a vendor, and I said, Oh, cool, who are you with?
00:47:17.360 --> 00:47:20.639
And he said, Well, I met your wife and your son, and you know, we were over there.
00:47:20.639 --> 00:47:26.880
And then before he told me, uh, he said, Would you ever consider a licensing opportunity?
00:47:26.880 --> 00:47:30.320
And I said, Well, it depends on what that means and who it would be with.
00:47:30.320 --> 00:47:32.639
And he said, Well, what about with the Wright family?
00:47:32.639 --> 00:47:34.320
And I said, You mean the Wright brothers?
00:47:34.320 --> 00:47:37.440
And he's like, Yeah, and I said, Well, yeah, do you know them?
00:47:37.440 --> 00:47:39.199
He's like, Well, I actually do.
00:47:39.599 --> 00:47:40.000
Yeah.
00:47:40.239 --> 00:47:41.920
So that's how that happened.
00:47:41.920 --> 00:47:45.119
And um it wasn't right away.
00:47:45.119 --> 00:48:00.079
Like he was still vetting us, and we had a few conversations after the fact, but ultimately uh they decided to um let us represent their family name uh in in the watch world and and beyond.
00:48:00.079 --> 00:48:03.760
And so um an incredible honor.
00:48:03.760 --> 00:48:10.159
And so that one collaboration has opened the door to so many more, you know.
00:48:10.159 --> 00:48:11.199
I'd imagine, yeah.
00:48:11.199 --> 00:48:17.280
Yeah, that we've that we've been a part of and and now are literally in the process of producing.
00:48:17.679 --> 00:48:18.400
That's fantastic.
00:48:18.400 --> 00:48:19.679
Yeah, that's fantastic.
00:48:19.679 --> 00:48:27.519
Um if you guys have not been there yet, I would absolutely advise taking the family to the Ford Museum in Dearborn, Michigan.
00:48:27.519 --> 00:48:28.079
Okay.
00:48:28.079 --> 00:48:30.559
Um so it's got everything there.
00:48:30.559 --> 00:48:39.199
And in fact, uh, if you go during the summertime, so I think late April through early September, the Ford Farm is open as well.
00:48:39.199 --> 00:48:41.920
And so you can drive a T model around the farm.
00:48:42.159 --> 00:48:42.719
Oh man.
00:48:43.039 --> 00:48:56.480
Um and uh Henry Ford bought what uh the way I understand it, he bought the original Wright Brothers garage, had it disassembled and moved to his it's a museum, but it's also a working farm.
00:48:56.480 --> 00:49:06.800
Um but he's got not only that, uh, you know, there's other critical um pivots in his not just American history, but history period.
00:49:06.800 --> 00:49:09.840
Like uh Schwarzki's first helicopter is there.
00:49:09.840 --> 00:49:10.559
Oh wow.
00:49:10.559 --> 00:49:17.599
Um I think Walt Whitman's home was moved there, the childhood home of uh Henry Ford himself.
00:49:17.599 --> 00:49:18.880
That home is there.
00:49:18.880 --> 00:49:30.719
But it it's also, you know, they they started the museum with they moved one of the generators from the original Ford factory plant there because it's six or seven stories tall.
00:49:30.719 --> 00:49:34.639
So they couldn't move it in after, and they built the museum around it.
00:49:34.639 --> 00:49:38.400
But especially with three boys and that sounds like a ton of fun.
00:49:38.400 --> 00:49:39.679
It is a summer too.
00:49:39.679 --> 00:49:41.679
You can easily spend Dearborn, Michigan.
00:49:41.679 --> 00:49:42.480
Dearborn, Michigan.
00:49:42.480 --> 00:49:42.639
Okay.
00:49:42.639 --> 00:49:44.239
You can easily spend three days there.
00:49:44.239 --> 00:49:44.639
Yeah.
00:49:44.639 --> 00:49:48.880
Uh there's a um the Ford Hotel.
00:49:48.880 --> 00:49:50.719
It's like part of the autograph collection.
00:49:50.719 --> 00:49:52.400
It's just down the street from there.
00:49:52.400 --> 00:49:53.840
Wonderful place to stay with the family.
00:49:54.159 --> 00:49:54.320
Okay.
00:49:54.320 --> 00:49:55.360
I'll check it out.
00:49:55.360 --> 00:49:56.559
I'll talk to Courtney about it.
00:49:56.559 --> 00:49:59.199
We're always looking for some interesting things to go and do.
00:49:59.199 --> 00:50:03.280
Um, you know, we we like taking them to historical places.
00:50:03.280 --> 00:50:07.119
Uh they've been they've been to Dayton with me and you know, things like that.
00:50:07.119 --> 00:50:08.000
So it's a great idea.
00:50:08.320 --> 00:50:08.559
Yeah.
00:50:08.559 --> 00:50:18.400
Well, and it you know, some of the things that they have there you wouldn't even anticipate, like the the airplanes or the things that you know they have uh different decades of homes.
00:50:18.400 --> 00:50:18.960
Yeah, yeah.
00:50:18.960 --> 00:50:25.840
So you can walk into a living room that would have been in the 50s or the forties or the 70s, and you know what's in there.
00:50:25.840 --> 00:50:31.840
Um, and then it's obviously it's automobiles and uh equipment that changed the landscape.
00:50:31.840 --> 00:50:32.400
Wow.
00:50:32.400 --> 00:50:34.639
Uh but just a fantastic experience.
00:50:34.639 --> 00:50:36.079
That sounds incredible.
00:50:36.079 --> 00:50:38.000
Yeah, and your boys won't forget it.
00:50:38.000 --> 00:50:39.440
It's oh yeah, it's dramatic.
00:50:39.679 --> 00:50:47.760
Well, we did we did take him to the this doesn't quite equate, but we did take him to the Corvette Museum.
00:50:47.760 --> 00:50:48.239
Oh yeah.
00:50:48.239 --> 00:50:51.679
And right across the the border, the state border in Kentucky.
00:50:51.679 --> 00:50:53.599
And uh that was gorgeous.
00:50:53.599 --> 00:50:56.079
Oh, you know, so they they love doing stuff like that.
00:50:56.400 --> 00:51:00.400
Now from Alabama since you're from Alabama, have you ever taken them to Barber Raceway?
00:51:00.400 --> 00:51:00.960
No.
00:51:00.960 --> 00:51:02.079
Oh, it's beautiful.
00:51:02.079 --> 00:51:05.119
Uh unfortunately, the the founder just just passed away.
00:51:05.119 --> 00:51:05.599
Okay.
00:51:05.599 --> 00:51:12.159
Um, but he curated just an amazing world-class collection um of motorcycles predominantly.
00:51:12.159 --> 00:51:12.800
Interesting.
00:51:12.800 --> 00:51:19.039
But every single one of them, there's thousands of them, every single one of them runs and races on the racetrack every year.
00:51:19.039 --> 00:51:19.599
Wow.
00:51:19.599 --> 00:51:28.960
And so everything that is there, everything from you know the the original bicycles that were motorized all the way up through concept vehicles and that type of thing.
00:51:28.960 --> 00:51:29.280
Yeah.
00:51:29.280 --> 00:51:32.800
And then Barber Raceway just in general is a a world-class track.
00:51:32.800 --> 00:51:37.599
I mean it's it's it's beautiful in the way that some of your European tracks are beautiful.
00:51:38.159 --> 00:51:38.800
Where is it at?
00:51:38.960 --> 00:51:40.719
Uh it's just outside of uh Birmingham.
00:51:40.960 --> 00:51:42.559
Oh, it's yeah, it's just right there.
00:51:42.880 --> 00:51:44.079
I grew up just south of Birmingham.
00:51:44.159 --> 00:51:44.960
I should know that.
00:51:45.280 --> 00:51:48.960
Uh but it's it's beautiful and and again, something great to take the family to.
00:51:48.960 --> 00:51:49.199
Okay.
00:51:49.199 --> 00:51:51.840
Um something they'll talk about for years.
00:51:52.239 --> 00:51:53.199
Oh, I'm sure, man.
00:51:53.199 --> 00:51:56.559
So there's a lot of little like diamonds hidden around.
00:51:56.559 --> 00:51:57.119
Oh, yeah.
00:51:57.119 --> 00:51:57.920
Like that.
00:51:57.920 --> 00:51:58.480
Oh, yeah.
00:51:58.480 --> 00:51:59.760
That are good to hear about.
00:52:00.000 --> 00:52:00.320
Yeah.
00:52:00.559 --> 00:52:09.039
Um, but it's fun, you know, and you know, being a dad, like you're always looking for something to yeah, to like get them around and expose them to.
00:52:09.039 --> 00:52:18.639
I was just in um San Diego, I'd mentioned for uh a uh a conference, and because we homeschool, I'm able to take the boys with me on some of them.
00:52:18.639 --> 00:52:22.320
And every now and then I'll just take one or I'll take, you know, two with me.
00:52:22.320 --> 00:52:26.719
And I I was able to take Ellis out to this one and we had a chance to go see the Midway.
00:52:26.719 --> 00:52:38.320
And uh I was just I was amazed the thing just gorgeous, like the what what it did and how long it was in service and all the things that they take you through.
00:52:38.320 --> 00:52:45.760
For me as a pilot, like getting up there in the box and seeing where they like call the planes in, that was just such a treat.
00:52:45.760 --> 00:52:46.960
Yeah, that was really cool.
00:52:46.960 --> 00:52:47.760
That's awesome.
00:52:47.760 --> 00:52:48.559
Yeah.
00:52:48.880 --> 00:52:53.119
Now not on the uh it's kind of in the same path, but sure.
00:52:53.119 --> 00:53:00.400
So since you are a pilot, what is your opinion of uh the famous pilot movie?
00:53:00.400 --> 00:53:01.840
What what did you think of Maverick?
00:53:01.840 --> 00:53:03.280
Oh, loved it.
00:53:03.280 --> 00:53:04.400
Yeah, totally loved it.
00:53:04.559 --> 00:53:11.920
I mean, you know, there's I just am amazed at how well that was produced.
00:53:11.920 --> 00:53:13.920
I it was just incredible.
00:53:13.920 --> 00:53:20.719
Obviously, there's a lot of embellishment, you know, for uh everything because it is for entertainment.
00:53:20.719 --> 00:53:22.480
It's a movie, it's for entertainment.
00:53:22.480 --> 00:53:29.920
But you know, I I've not I've never flown in an F-18 or off of a carrier, so I can't really speak with authority about that.
00:53:29.920 --> 00:53:38.239
But I can tell you, like, you know, I mean, the G's they were pulling, a lot of those I I'd read were real, and and I understand that.
00:53:38.239 --> 00:53:39.760
And I know what that feels like.
00:53:39.760 --> 00:53:42.960
And, you know, so I give a lot of credit to it, but I loved it.
00:53:42.960 --> 00:53:45.280
It was just such a love letter to aviation, in my opinion.
00:53:45.280 --> 00:53:45.760
That's great.
00:53:45.760 --> 00:53:46.480
It's really cool.
00:53:46.480 --> 00:53:47.119
That's awesome.
00:53:47.119 --> 00:53:48.000
And uh yeah.
00:53:48.159 --> 00:53:48.559
Yeah.
00:53:48.559 --> 00:53:56.239
Um, now i do I am I remembering this correctly, that you've got uh partnership coming up or something going on with the American Legion?
00:53:56.559 --> 00:53:56.800
Yeah.
00:53:56.800 --> 00:54:02.239
So, so um last fall uh I was able to meet American Legion.
00:54:02.239 --> 00:54:06.960
Um my investor actually introduced us, and they really loved what we did with the Wright family.
00:54:06.960 --> 00:54:13.280
And I think that's one of the reasons we got the opportunities because we had such a good collaboration with uh them.
00:54:13.280 --> 00:54:22.239
And they they really were looking for something to do to help commemorate the country's 250th, as were we.
00:54:22.239 --> 00:54:22.719
Yeah.
00:54:22.719 --> 00:54:29.280
And so it became, I think it became a very natural step for both of us to take and say, hey, let's just do this together.
00:54:29.280 --> 00:54:42.800
And so I was very honored to be invited by them to create a watch for Legion members that have their specific branding and colors and emblems engraved on the watches.
00:54:42.800 --> 00:54:46.800
They are phenomenal, they are spectacular watches if you haven't seen them.
00:54:46.800 --> 00:54:50.000
Mycallsign.com and then check out American Legion.
00:54:50.000 --> 00:54:55.920
We spent a lot of time just trying to figure out how we can incorporate their history and what they represent into this series.
00:54:55.920 --> 00:54:56.400
Yeah.
00:54:56.400 --> 00:55:02.000
And uh a portion of the proceeds from all those sales goes back to the Legion itself to support their members.
00:55:02.000 --> 00:55:02.480
Yeah.
00:55:02.480 --> 00:55:09.280
Um, and I just man, just a dream to be able to do this with them for the country's 250th.
00:55:09.519 --> 00:55:09.840
Yeah.
00:55:09.840 --> 00:55:11.360
Well, it's an exciting time.
00:55:11.360 --> 00:55:12.400
It's really cool.
00:55:12.559 --> 00:55:12.800
Yeah.
00:55:12.800 --> 00:55:13.280
Yeah.
00:55:13.519 --> 00:55:14.159
Absolutely.
00:55:14.159 --> 00:55:15.440
So what's what's next?
00:55:15.440 --> 00:55:18.239
I mean, you got so you've got nine watches coming out.
00:55:18.239 --> 00:55:19.760
Uh nine models, variations.
00:55:20.079 --> 00:55:24.079
Yeah, I gotta be careful because two of them are variations of what we already have.
00:55:24.079 --> 00:55:28.000
We have two discovery variations coming out that are American Legion specific.
00:55:28.000 --> 00:55:31.039
And we have two new watches.
00:55:31.039 --> 00:55:37.679
One is the waypoint, um, and then the other one is the cadre, and then there's variations of each of those.
00:55:37.679 --> 00:55:38.079
Sure.
00:55:38.079 --> 00:55:43.119
So really two new watches and then variations for everything.
00:55:43.119 --> 00:55:43.519
Sure.
00:55:43.519 --> 00:55:45.440
So um, but what is new?
00:55:45.440 --> 00:55:52.239
Um we have an American Legion version of the cadre, but we also have a call sign version of that.
00:55:52.239 --> 00:55:56.480
That will be out in September, and we're only making 150 of those.
00:55:56.480 --> 00:55:57.119
Oh, wow.
00:55:57.119 --> 00:55:58.239
Uh, to start.
00:55:58.239 --> 00:56:10.800
Uh, we're gonna continue to make that watch, but the first 150 have the country's uh age, 250 in in microprint at the top, and on the bottom 1776 to 2026.
00:56:10.800 --> 00:56:14.079
So there's only gonna be 150 of those that have that print on them.
00:56:14.079 --> 00:56:14.880
So that's cool.
00:56:14.880 --> 00:56:16.320
Make sure that you get one.
00:56:16.320 --> 00:56:23.599
Um, we'll be opening those up for pre-order this summer, um, ahead of their scheduled launch in September.
00:56:23.599 --> 00:56:25.280
So just be on the lookout.
00:56:25.280 --> 00:56:26.719
Yeah, no, that's fantastic.
00:56:26.880 --> 00:56:27.519
Yeah, yeah.
00:56:27.519 --> 00:56:32.639
So what you know, as an entrepreneur, as you know, you're you're getting some traction.
00:56:32.639 --> 00:56:39.280
You you're you're uh now you're branching out to some other trade shows, those kinds of things as you see that things are working.
00:56:39.280 --> 00:56:44.960
What's keeping you up at night that where you're so excited about X?
00:56:45.199 --> 00:56:55.119
Like I can't wait for um man, I gotta tell you, I uh so many things.
00:56:55.119 --> 00:57:04.800
Um I'm super excited about this new series coming out um this fall, but we've got we've got some cool things that we're doing.
00:57:04.800 --> 00:57:09.360
Um we're expanding beyond aviation.
00:57:09.360 --> 00:57:17.519
And so we we have um we've just been noticed in other verticals, like Barrett Jackson I mentioned, invited us up.
00:57:17.519 --> 00:57:21.119
That we were so well received by the car community.
00:57:21.119 --> 00:57:30.159
Um and there is another collaboration that's happening next year um that is in that in that vein.
00:57:30.159 --> 00:57:33.440
It's in the car world and it's with an indie car driver.
00:57:33.440 --> 00:57:34.719
I'm not gonna say who it is.
00:57:34.719 --> 00:57:35.280
Okay.
00:57:35.280 --> 00:57:41.440
Uh, but he and I are gonna be designing Call Science First Racing Watch.
00:57:41.440 --> 00:57:41.920
Okay.
00:57:41.920 --> 00:57:42.800
So I like it.
00:57:42.800 --> 00:57:43.840
I'm very excited about that.
00:57:44.000 --> 00:57:44.719
Yeah, that's fun.
00:57:44.719 --> 00:57:45.360
That's fun.
00:57:45.360 --> 00:57:46.960
Well, and you're in the right place for it.
00:57:46.960 --> 00:57:51.840
I mean, Nashville is just it is a hot spot for exotics.
00:57:52.320 --> 00:57:52.719
Oh, yeah.
00:57:52.880 --> 00:57:53.280
Yeah, yeah.
00:57:53.360 --> 00:57:55.679
We were we were able to go to the indie race last year.
00:57:55.679 --> 00:57:56.079
Yeah.
00:57:56.079 --> 00:57:58.800
Uh here in Nashville, and that was uh that was a treat.
00:57:58.800 --> 00:57:59.760
I took my boys to it.
00:57:59.760 --> 00:58:00.559
It was their first time.
00:58:00.559 --> 00:58:05.519
The whole time they're just like, ah, even with the headphones on, it's so loud, you know.
00:58:05.679 --> 00:58:07.039
So it's fun.
00:58:07.039 --> 00:58:08.000
Absolutely.
00:58:08.000 --> 00:58:13.760
Um, so obviously along the way, as an entrepreneur, things are not all sunshine and rainbows.
00:58:13.760 --> 00:58:14.719
Oh man.
00:58:14.719 --> 00:58:23.760
Where what was maybe the toughest point where you were like the the thought of this is not going to work crept in?
00:58:24.159 --> 00:58:26.719
Yeah, man, that's such a good question.
00:58:26.719 --> 00:58:33.440
I can't honestly, I can't say that there was only one of those points.
00:58:33.440 --> 00:58:34.079
Sure.
00:58:34.079 --> 00:58:34.719
Oh yeah.
00:58:34.719 --> 00:58:38.480
You get to you get to inflection points.
00:58:38.480 --> 00:58:39.760
I that's what I call them.
00:58:39.760 --> 00:58:42.559
Um I mean, it happens.
00:58:42.559 --> 00:58:47.199
Like you're you're like, if this doesn't work, that may be it, you know.
00:58:47.199 --> 00:59:00.719
But here's what's remarkable um things that I thought had to work and didn't for us to survive, um something else happened along the way.
00:59:00.719 --> 00:59:14.079
And what I learned is that even in the midst of like this big door that was shut or this this thing that just failed and you spent all this money on it and it did not perform at all.
00:59:14.079 --> 00:59:20.559
Um I have learned that you you literally just have to keep walking.
00:59:20.559 --> 00:59:23.199
You just gotta say, what do I do now?
00:59:23.199 --> 00:59:27.519
And whatever that is, just do it and just keep going.
00:59:27.519 --> 00:59:39.199
I I think I feel like the uh there's a high correlation between uh or inverse correlation between success and attrition.
00:59:39.199 --> 00:59:46.639
And um a friend of mine uh actually said to me, it was a quote I think he read in the book.
00:59:46.639 --> 00:59:48.400
I can't remember who, forgive me.
00:59:48.400 --> 00:59:55.840
But so so much of successfuls so much of what makes a company successful is its ability to survive.
00:59:55.840 --> 01:00:05.840
It's just staying in the game long enough to have enough sales come through or enough deals get over the line that you're able to breathe a little bit.
01:00:05.840 --> 01:00:22.400
And um but you just gotta stay in it and you gotta make a decision in those moments where you could reasonably be done and your spouse and your friends and your family be like, that makes total sense.
01:00:22.400 --> 01:00:24.880
There are a lot of those moments.
01:00:24.880 --> 01:00:36.480
There's a lot, uh, and you gotta be like, you're the you're the only person that keeps it moving forward, yeah.
01:00:36.480 --> 01:00:38.800
You know, and you just have to make that decision.
01:00:38.800 --> 01:00:44.719
So I I I think I've just decided that I'm just gonna keep walking.
01:00:44.719 --> 01:00:45.519
There you go.
01:00:45.519 --> 01:00:46.239
You know?
01:00:46.239 --> 01:00:47.920
So we'll see where it leads.
01:00:47.920 --> 01:00:48.639
I love it.
01:00:48.800 --> 01:00:49.599
I love it.
01:00:49.599 --> 01:00:56.159
Um so this is this is one where we have a we have a little bit of fun with with things.
01:00:56.159 --> 01:01:00.480
And uh so one thing you don't know about me, well you might be able to tell about bowling.
01:01:00.880 --> 01:01:03.119
I know you're the the 300 backward bowler.
01:01:03.199 --> 01:01:03.440
I know.
01:01:03.440 --> 01:01:03.920
All right.
01:01:03.920 --> 01:01:15.519
So if you were going to put on a uh celebrity or a um charity bowling tournament, okay, and you gotta pick four other people to be on your team.
01:01:15.519 --> 01:01:19.360
Anybody throughout history, they can be alive or otherwise.
01:01:19.599 --> 01:01:20.400
Oh man.
01:01:20.400 --> 01:01:22.000
That's a good quest.
01:01:22.000 --> 01:01:25.199
I've never three other people to be on my team.
01:01:25.199 --> 01:01:26.079
Four other people.
01:01:26.079 --> 01:01:30.159
Four other people to be on my I gotta go with Big Lebowski.
01:01:30.159 --> 01:01:34.559
Okay, you know, him him and his buddy John Goodman, I forgot his character's name.
01:01:34.559 --> 01:01:35.039
That's right.
01:01:35.039 --> 01:01:37.519
I'd probably have those two guys on just to have a good time.
01:01:37.519 --> 01:01:38.159
Right.
01:01:38.159 --> 01:01:38.800
You know?
01:01:38.800 --> 01:01:42.639
Um uh who else?
01:01:42.639 --> 01:01:46.719
Um man, who would I like to just bowl a game with?
01:01:46.719 --> 01:01:51.840
You know, I think um geez.
01:01:51.840 --> 01:01:57.440
Um I'm just trying to think of people who would be fun to be around.
01:01:57.440 --> 01:02:00.079
Um heck, I don't know.
01:02:00.079 --> 01:02:04.400
Maybe, yeah, maybe maybe maybe the Wright Brothers to round it out.
01:02:04.400 --> 01:02:11.280
Okay, so the Wright brothers and I and the Big Lebowski and his crew.
01:02:11.599 --> 01:02:11.920
Okay.
01:02:11.920 --> 01:02:22.480
So if you're if you're gonna have somebody who's gonna commentate this this group this bowling uh with you, the Wright brothers, and you know, the Big Lebowski cast, yeah.
01:02:22.480 --> 01:02:24.639
Um who's gonna who's gonna hype this thing up?
01:02:24.639 --> 01:02:26.719
Who's gonna be a our commentator?
01:02:26.719 --> 01:02:28.880
Oh man.
01:02:29.280 --> 01:02:35.599
Um uh it's gotta be the the basketball announcer that's famous.
01:02:35.599 --> 01:02:38.159
Um he's oh I I know who you're talking about.
01:02:38.400 --> 01:02:41.360
Um his name escapes me.
01:02:41.360 --> 01:02:43.119
Yeah, we'll put we'll put it, we'll put it in the show.
01:02:43.519 --> 01:02:43.760
Yeah.
01:02:43.760 --> 01:02:46.559
Um yeah, he but he's like, yeah, baby.
01:02:46.559 --> 01:02:47.039
That guy.
01:02:47.199 --> 01:02:47.760
Dick Vitel?
01:02:47.760 --> 01:02:48.880
Dick Vitel.
01:02:48.880 --> 01:02:49.440
There you go.
01:02:49.440 --> 01:02:49.840
There you go.
01:02:49.840 --> 01:02:50.159
There you go.
01:02:50.159 --> 01:02:50.800
That's who it is.
01:02:50.800 --> 01:02:51.119
Yeah.
01:02:51.119 --> 01:02:54.559
You had to do the you had to impersonate him before I could before I could get to it.
01:02:54.559 --> 01:02:55.119
That's good.
01:02:55.119 --> 01:02:56.159
That's who it would be.
01:02:56.159 --> 01:02:57.039
That's good.
01:02:57.039 --> 01:02:58.639
Um all right.
01:02:58.639 --> 01:03:01.119
So this the slight spin on that.
01:03:01.119 --> 01:03:03.199
This one is uh a little bit more serious.
01:03:03.199 --> 01:03:03.760
Okay.
01:03:03.760 --> 01:03:09.519
So and take it to mean however however you want it to, but how do you want to be remembered?
01:03:10.159 --> 01:03:10.559
Hmm.
01:03:10.559 --> 01:03:12.239
How do I want to be remembered?
01:03:12.239 --> 01:03:14.960
Uh well, I'll answer that personally first.
01:03:14.960 --> 01:03:26.400
I want to be remembered as a as a as a good father, as a good husband, uh, and as a faithful and fun friend.
01:03:26.400 --> 01:03:39.199
Um personally, my brand um for call sign, I I really want it to grow into something that's well beyond me, you know, into a brand that pilots see themselves in.
01:03:39.199 --> 01:03:40.400
And then other people.
01:03:40.400 --> 01:03:46.079
I was sharing with Nick earlier that we've we we're starting to grow beyond aviation a little bit.
01:03:46.079 --> 01:04:00.320
And the the phrase that keeps coming up, and I gotta give a lot of credit to um to uh Eric, who's on on the CMO with my investor, he came up with this phrase uh for those who move with purpose.
01:04:00.320 --> 01:04:05.360
And so um I I think that's just a beautiful concept.
01:04:05.360 --> 01:04:12.480
And to create a brand around that concept and um you know that people resonate with, I would be fine with that.
01:04:12.480 --> 01:04:12.800
Yeah.
01:04:12.800 --> 01:04:15.360
That if if that's what people remembered about our brand.
01:04:15.360 --> 01:04:16.960
For those who move with purpose.
01:04:16.960 --> 01:04:17.280
Yep.
01:04:17.519 --> 01:04:18.000
I like that.
01:04:18.000 --> 01:04:18.400
Yep.
01:04:18.400 --> 01:04:18.960
All right.
01:04:18.960 --> 01:04:20.480
So how does somebody find you?
01:04:20.480 --> 01:04:23.679
How does somebody uh look at your time pieces?
01:04:23.679 --> 01:04:25.760
How do they how do they buy a timepiece?
01:04:25.760 --> 01:04:29.119
Um what's what's the easiest way?
01:04:29.840 --> 01:04:31.760
Uh mycallsign.com.
01:04:31.760 --> 01:04:32.159
Okay.
01:04:32.159 --> 01:04:35.280
Go there, everything we've got available is on the site.
01:04:35.280 --> 01:04:38.320
Um, we ship usually within five to six days.
01:04:38.320 --> 01:04:43.199
Um you can do personalization there on the discoveries, you can get it uh the case back engraved.
01:04:43.199 --> 01:04:51.199
So mycallsign.com uh and then the socials is at callsign watches for Instagram.
01:04:51.199 --> 01:05:01.599
Um and if you are watching this or listening to this and you are at Sun and Fun or you're at Oshkosh, or you're at the Pacific Air Show, or you're at Barrett Jackson, uh, we're gonna see you.
01:05:01.599 --> 01:05:02.480
You come see us.
01:05:02.480 --> 01:05:03.519
We're there, you know.
01:05:03.519 --> 01:05:08.079
Um I people always ask what why you don't have a store.
01:05:08.079 --> 01:05:11.519
Well, it's it's a lot to open a brick and mortar.
01:05:11.519 --> 01:05:12.480
It really is.
01:05:12.480 --> 01:05:20.159
And so maybe one day we'll have a spot in Franklin, but right now just we're on we're on uh line and at trade shows.
01:05:20.480 --> 01:05:25.039
Now of of the watches that you currently have out, what's your favorite?
01:05:26.960 --> 01:05:28.559
That's such a good question.
01:05:28.559 --> 01:05:35.840
Um I I my heart, I'm my favorite is the bishop.
01:05:35.840 --> 01:05:36.480
Okay.
01:05:36.480 --> 01:05:44.239
Because um I just love the story of uh Orville and Wilbur's dad, and we capture that with that watch.
01:05:44.239 --> 01:05:45.360
It's in honor of him.
01:05:45.360 --> 01:05:45.920
Yeah.
01:05:45.920 --> 01:05:49.360
And um you'll have to go online and and read about it.
01:05:49.360 --> 01:05:52.880
Uh, but I it was just cool to learn about him.
01:05:52.880 --> 01:06:02.480
I actually, just as a quick story, um when the family opened the archives to me, they had to put Gloves on, but they let me hold his diary.
01:06:02.719 --> 01:06:03.119
Oh wow.
01:06:03.280 --> 01:06:11.280
And I got to read the entry from the day that he found out that Orville and Wilbur flew.
01:06:11.280 --> 01:06:13.199
And it was just a it was just a note.
01:06:13.199 --> 01:06:18.320
It was like Orville and Wilbur, you know, like uh achieved flight, period.
01:06:18.320 --> 01:06:20.559
And then just kept going.
01:06:20.559 --> 01:06:23.199
And um it was just really cool.
01:06:23.199 --> 01:06:24.480
He was an interesting guy.
01:06:24.480 --> 01:06:32.639
Like he he always encouraged his sons to be curious, so much so that he would let them stay home from school and read in his personal library.
01:06:32.639 --> 01:06:35.119
He would get in trouble with the educators over it.
01:06:35.119 --> 01:06:42.239
But he's he really and their mother too, by the way, um did that, spark that curiosity in them.
01:06:42.239 --> 01:06:45.760
But he was an unconventional man from what I can gather.
01:06:45.760 --> 01:06:55.599
And um, you know, his his sons caught that and they uh they believed that they could do what they set out to do because of his influence.
01:06:55.840 --> 01:06:56.239
Yeah.
01:06:56.239 --> 01:07:05.360
Well, I think I think your your dad has so especially as a young man, your dad has so much to do with uh what you believe.
01:07:05.360 --> 01:07:05.920
Yeah.
01:07:05.920 --> 01:07:06.960
Yeah.
01:07:06.960 --> 01:07:11.119
Whether we're talking about whether whether whether you believe you can do it or can't do it.
01:07:11.119 --> 01:07:11.519
Right.
01:07:11.760 --> 01:07:18.239
Whether you believe your framework for life is so much of it comes from your parents and your and your father.
01:07:18.239 --> 01:07:21.760
Um you know, if you if you're fortunate to have him in your life.
01:07:21.760 --> 01:07:32.480
And um, but he he was and he was there, and I just love what we were able to do with with the engraving on that watch, and um that's my favorite one that we've made so far.
01:07:32.960 --> 01:07:33.280
Cool.
01:07:33.280 --> 01:07:36.239
Um another fun question.
01:07:36.239 --> 01:07:41.760
Most fun you've ever had, most fun experience in your life so far.
01:07:42.159 --> 01:07:48.480
Most fun experience in my I got it has to be this past uh Christmas.
01:07:48.480 --> 01:07:58.000
Um we we really wanted to start creating memories with our family versus just giving gifts.
01:07:58.000 --> 01:07:58.559
Sure.
01:07:58.559 --> 01:08:22.720
And so um my wife and I saved up to do that, and we were able to take our boys down to um the Virgin Islands and I cannot remember a time in recent Henry where I memory where I have personally had as much fun just spending the days with them on those beaches and like snorkeling and it was just pure fun.
01:08:22.720 --> 01:08:26.159
Like we we were off of screens, I wasn't on my phone.
01:08:26.159 --> 01:08:28.560
It was just an incredible memory.
01:08:28.560 --> 01:08:31.760
So that's probably the best way I could answer that.
01:08:32.239 --> 01:08:33.600
Yeah, no, that's that's perfect.
01:08:33.600 --> 01:08:34.239
That's perfect.
01:08:34.239 --> 01:08:34.720
Yeah.
01:08:34.720 --> 01:08:37.680
Um and it ties into how you want to be remembered as well.
01:08:37.680 --> 01:08:38.720
Yeah, you know, yeah.
01:08:38.720 --> 01:08:40.560
We want to matter to those who matter to us.
01:08:40.560 --> 01:08:41.279
That's right.
01:08:41.279 --> 01:08:43.039
Yeah, that's what it comes down to.
01:08:43.039 --> 01:08:57.279
Well, man, it has been absolutely fantastic chatting with you and and just kind of learning uh, you know, kind of how you got to this place and how the brand is developing, the cool stuff you've got, not only that kind of shaped how you got here, but what you're excited about in the future.
01:08:57.279 --> 01:08:57.680
Yeah.
01:08:57.920 --> 01:08:59.920
So well, Jim, thank you for having me, man.
01:08:59.920 --> 01:09:01.760
It's been an absolute pleasure.
01:09:01.760 --> 01:09:07.039
Uh, I'm very humbled to be to be on it with you and um thankful I could share the story.
01:09:07.279 --> 01:09:08.079
Yeah, absolutely.
01:09:08.079 --> 01:09:12.000
Now, if you will, please remind everybody one more time how they get in touch with you.
01:09:12.239 --> 01:09:19.600
So you can get in touch with us at mycallsign.com, my M Y C A L L S I G N dot com.
01:09:19.600 --> 01:09:23.600
Or you can find us on the socials at callsign watches.
01:09:23.600 --> 01:09:24.720
That's fantastic.
01:09:24.720 --> 01:09:25.600
Yes, we do.
01:09:25.920 --> 01:09:26.159
All right.
01:09:26.159 --> 01:09:28.960
Well, team, you heard it here on the Charge Ford podcast.
01:09:28.960 --> 01:09:43.520
Much like our other podcast, I hope that this was the right message at the right time so that you could take a little piece out of Bo's story in order to make yours better, or maybe to inspire you or inspire someone, inspire someone that you know and love.
01:09:43.520 --> 01:09:47.840
Uh, again, remember we we post episodes on Thursdays.
01:09:47.840 --> 01:09:53.520
It is our goal to bring you inspiring stories that will help you make your life better.
01:09:53.520 --> 01:09:56.560
Until next time, I'm Jim Cripps with the Charge Forward Podcast.
01:09:56.560 --> 01:09:57.520
Take care.
01:09:57.520 --> 01:10:00.319
Team, it's Jim Cripps here with the Charge Forward Podcast.
01:10:00.319 --> 01:10:02.079
I just want to tell you, I love you.
01:10:02.079 --> 01:10:03.680
I appreciate you listening.
01:10:03.680 --> 01:10:12.159
I appreciate you for subscribing and sharing the Charge Forward Podcast with people you know and you love because that's what we're here for.
01:10:12.159 --> 01:10:26.880
We are here to share the amazing stories, the things that people have been through, the ways that they were able to improve their life so that you can take little nuggets from theirs and help improve your story and be better tomorrow than you were today.
01:10:26.880 --> 01:10:36.239
I hope that this is the tool you needed at the right time and that you find value in the amazing guests that we bring each and every week.
01:10:36.239 --> 01:10:40.880
Thanks so much, and don't forget new episodes drop every Thursday.