ABOUT THIS EPISODE
Closed-loop packaging demands viable solutions for hard-to-recycle materials. In this conversation, host Christine Yeager sits down with Christian Bruey of PureCycle Technologies and Melissa Vettleson of IPL Schoeller to unpack the mechanics of Polypropylene Recycling. As Extended Producer Responsibility policies reshape packaging mandates across the country, brands face mounting pressure to incorporate post-consumer recycled content into rigid food packaging. Christian explains how dissolution technology purifies polypropylene back into a virgin-like state without breaking polymer chains. Melissa shares the operational realities of qualifying this material for commercial food containers like the SnapPack Square Evo and Cleveland Kitchen tubs. Together, they demonstrate why circular transitions require cross-industry alignment, patience through trial batches, and an ongoing commitment to progress over perfection.
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