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A practical conversation that will make marketing feel simpler. Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic. Following on from recent conversations about pipelines, sales, and analysis paralysis (the mechan…
We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking with delivery, while jumping back to the beginning to secure another client. A treadmill that can rea…
In the last episode, Paul and Lindsey explored the heart of your business — your pipeline. Now, they take the natural next step: sales. After all, a pipeline only matters if it converts. In this episode, they tackle analysis paralysis—the invisible gap that keeps many business owners from taking …
From identity to boundaries… and everything in between. In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a business that doesn’t fit the “lifestyle” mould, or being the main earner, she’s asking the question …
In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a salesperson.” Even with a website that sells, the own…
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