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Welcome to the Caviar and Candy Podcast.
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I'm your host, Paula Conway, and today I'm joined by my colleague and intrepid producer, Maya Lubarov.
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Maya Lubarov.
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Thank you so much for joining me.
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Yes, of course.
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We had such a good conversation this week about how the world of private jet travel is an industry that has become kind of synonymous with luxury exclusivity and convenience.
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And also from what you were telling me earlier, it's evolving rapidly at a pace none of us could have even expected.
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So I'm really excited to just hop right into it.
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What defines a luxury private jet experience?
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There's a few things, but I'm going to start with convenience.
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So right now, as we know in this world, the TSA lines are becoming completely unbearable.
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And there are myriad of FAA staffing decreases, and people are really uncomfortable and afraid to fly.
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So you're afraid, you're uncomfortable, you're afraid and uncomfortable.
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And it's starting to become the best option, flying private.
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It's it's so convenient, but you need quite a few things to be in place for it to be, you know, luxury.
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You need the speed of booking, you need the price to be competitive because it's all quite expensive.
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And I want to talk about some of those different business models.
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Um, and the service, like anything else, has to be the best.
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Service, service, service, convenience, convenience, convenience, ease of booking, the ease of getting the jet, and then of course the price.
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Amazing.
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Well, so can we kind of talk a little bit more about who the leaders are in private aviation and kind of what sets them apart?
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Yeah.
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So again, getting into the subject of defining that luxury experience, you you arrive at the private jet portion of the airport, which is called the fixed base operator.
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It sounds really cold and really technical, but the fixed base operator can't is typically the that's the organization that is servicing, helping fuel.
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Um, they're like the concierge, basically, for all of the private aviators and the private jet owners and the companies that are servicing, you know, uh consumers who are flying private.
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So like NetJet and VistaJet, they have their own.
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So if you go to NetJet, if you fly through NetJet, it's all labeled NetJet.
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You walk in, it says NetJet, and they have a certain protocol and a certain service that goes along with that that is signature to them.
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Same for VistaJet.
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Um, the outsider, the third part company operating more like a concierge to many private jet owners and flyers, multiple brands.
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There's a waiting area, they they all have it.
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It's it's just sort of to how they do it, how they execute it.
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They have snacks, they have drinks, very curated experiences.
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Um, on the higher level, on the on the ones that are uh branded NetJet, Visa Jet, they'll have like European chocolates and champagne.
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It just depends on the brand and what they've decided to do.
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So it's from the time you book to the time you arrive and you check in, there's a certain experience that you expect to have with it, just like you would at a five-star hotel.
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That makes a lot of sense.
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Um, I know recently you flew Elevate Jet.
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So, how does Elevate Jet specifically exemplify the private jet experience?
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So we'll talk about um to your question, it just came back into my mind.
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The leaders in the private aviation right now.
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So NetJet, VistaJet, Elevate Jet are three top competitors.
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They are consistently in the news, they are consistently being spoken about.
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Um, NetJet's been around around for a while, BestaJet has been around for a while, um, and Elevate Jet.
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So I was just recently, in fact, the image behind me is the sushi that we were served on the jet.
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Wow, that's on Elevate.
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I rolled the hat, you know, climb in and have lunch.
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It was amazing.
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Um, it is the only jet company that is Uber for jets in this Uber for Jet space, which is how they want to be known and how they are really branding themselves.
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They also have the most commit competitive pricing.
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So, how are they Uber like?
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You can go to the app, you you pick your destination, you have an option, it's like a drop-down menu, um, of uh just like you would if you're booking an airline.
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Okay, these are the different jets that you have available for that day at that time that you want to fly, and then you choose your jet and you show up just like you would in an Uber.
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It also has they also have the most competitive pricing.
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So you can imagine, you know, the gas to go.
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Let's say it's New York to Miami.
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So you're basically starting at a three$13,000 one-way price.
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That's where you're starting.
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The one that I was in, where you see the lunch behind us, that was$25,000 for a one-way trip.
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It it changes by the day, it changes by the gas prices.
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But that's the point.
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They're they're consistently watching it 24-7 to see that they are competitive with the pricing with their competitors.
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Um, and they will pretty much always have the most competitive pricing.
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Um, so that's an important part of this.
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Another important part of this is just how you book.
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So when you go to some of their competitors, they're gonna give you a price.
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They're gonna say it's 17,000, it's$13,000.
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And it's gonna look like you're booking your jet.
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And it's even gonna say, like, you just booked your jet for that day and that time.
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But then after you get off of the app or however the website, however you booked it, somebody's gonna call you and they're gonna go over the reservation with you.
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Now, uh Neckjet has their own fleet of jets, that's their business model.
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But if they don't have enough jets for every booking that they have, obviously, that would be very expensive.
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Um, and as it is, they do have a healthy fleet of jets.
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But a broker is gonna call you, a salesperson is gonna call you, and that person is going to say, Oh, you know, I see you booked this and I see that you want this particular type of plane and it's$13,000.
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Unfortunately, that plane's not available on that route.
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I apologize.
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Um, we do have this other one, but that is$17,000.
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And that's intentional to just get you to pay more.
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Or we don't have that jet available at that time.
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But if you go an hour earlier or an hour later, it's$17,000.
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Whatever.
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And you can deny, decline, and then somebody else will call you.
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Like it'll just the process will just not be convenient, not be uber like.
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Whereas with Elevate, it's once and done.
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Once it says you're booked, you're booked.
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Once it says the price, you have the price.
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And that's a big, big deal.
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Uh, they're also very kind of hip and forward thinking, not only in the technology that they're using through their app and the convenience and the pricing and all of the things that they're doing to be really, really the most competitive in the market.
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They have the youngest female CMO in jet travel, Rowan Perun.
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And she is amazing.
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She's in her 30s, she's gorgeous.
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It's just like a very smart company with a very smart CMO who is really monitoring how they're doing business, how they're marketing their business, what their outreach looks like, and that they are the most competitive in the market.
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It's very impressive what they're doing.
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That's so impressive, especially for someone so young to be at such a high position in a company that I feel like is uh creating so much evolution in the industry.
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So, speaking of evolution, uh you touched a little bit on this already, but how has private jet travel evolved in recent years?
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There are so many differences.
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Like if we go back 10 years ago, even five years ago, it was different.
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But people have always associated that private jet with money.
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I can't fly unless I have a lot of money.
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Um, it's not exactly that way anymore.
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So, first of all, uh, you know, it's becoming much more common to fly privately.
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It is becoming more accessible in terms of price and also in terms of convenience and the ability to book, like with Elevate, the ability to book quickly and conveniently for, for example, same-day travel.
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It is also involved in these shared rides.
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So there's a company out of Texas called JSX.
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And what they specialize in are these semi-private, they do have private flights where you can get your own jet, meaning you've basically rented it to go wherever, and it's just yours.
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So if there's eight seats, it's you and seven empty seats, or you can fill them with your friends and family.
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JSX, their sort of edge in the business is that they it's a shared ride.
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So let's say it has eight seats, and you just want one, or you just want two, you there could be six or seven other people on there, and each of them have done the same thing.
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The routes are there, um, but they're more limited.
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They're fixed, and the times when they go are fixed.
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So it might be that you could get to Miami on a Wednesday at 9 a.m.
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You can't come back until the next following week, Monday at 2 p.m.
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But for many, many people who want to fly privately and want the convenience of flying privately, that that's actually a great, that's actually great.
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So it's fixed flights, you share the flights.
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Um, but that model raises, brings the price way, way down.
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So, in that model, what's interesting about that model, and this is where it's becoming very democratized, is that you can get very close, if not nose to nose, with what you might pay to fly commercially in first class, for example, because it's typically people who are flying first class who or business work are going to book this ticket, as you as you would if you just went online and you went to AA.com and you priced it out, you know.
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So that's the difference.
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And that's sort of that's sort of that idea of like, well, why wouldn't I pay$200 more?
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Let's say it's$200 more.
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I don't have to go through TSA lines.
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I don't have to go, I don't have to wait for anything.
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I don't have to worry about my flight being canceled.
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It's it's because it's it's privately controlled.
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So it's so convenient.
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And then the other layer of this that is interesting, and this has been going on for a long time, is that you people see private flying as networking opportunities with people who are movers and shakers.
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So it's typically people who are um, you know, high-level chief marketing officers, entrepreneurs, business owners, could be a celebrity on the plane with you.
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And that idea, and town of country actually did an article on this last month about sort of the pros and cons of private jet travel and sort of what it has historically meant.
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And it has always been a model where you'll have very high-profile people who have private jets, but they will offer rides to their friends, they will share the rides with people.
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You know, it can also backfire.
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You could be somebody like, oh, I don't know, Bill Clinton, who was on a particular jet, can't remember the business he might have been doing.
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Um and once those records are received, you know, like everybody knows whose jet you were on.
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So you got it can backfire as well.
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But the idea that you share rides is not a new one.
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And there's all there's something very nice about being able to socialize and network while you're flying.
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So that shared experience can be really very profitable too.
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Yeah, no, totally.
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And it's so interesting because I never have viewed, I've never viewed airplanes or airports as a particular networking opportunity.
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So it's really interesting that companies like JSX are pioneering this whole um networking craze.
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It is.
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And when you think about it, when we fly commercially, some of us do talk to people next to us, but most of us don't want to.
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We just Most of us have our headphones plugged in, something, watching something.
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You're just I don't remember the last time I did, quite truthfully.
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Yeah, you just want to get from A to B.
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Yeah.
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But yes, it is.
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You had to go through security, you probably took your sneakers off, yeah, your back is broken because you had to pick up the bag, you had to sit, and then you had to go, you know, like it's you don't have to do that when you fly.
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Um that's awesome privately, but the the the the different mindset of flying privately is I want to share.
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I want to share that because I might be next to you know, somebody who's good for my business, or I'm good for their business, or you know what I mean?
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Yeah.
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It's or a celebrity.
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So what come upcoming trends do you see in private jet travel?
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I see it becoming more crowded.
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More and more people are getting into private jet travel.
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I see it as being more versatile and more accessible to everyone, um, more convenient.
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You know, I think elevate is ahead of the curve in making this the real deal in terms of that Uber example, being able to book quickly, being able to book efficiently, um, knowing that the price is the price.
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It's locked in and that they have priced it out, you know, every hour to see what their competitors are.
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That, you know, they have people who are just checking to make sure that they give you the very most competitive price.
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So I see that happening.
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I also see it becoming more marketing-driven, um, experiential marketing specifically.
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So sponsored flights that you can take.
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I I see companies like large brands, let's take Coca-Cola, say, you know, coming out with their own version of private jet sponsored flights for people who are fans of Coca-Cola or want to buy swag or trying to get to a concert that's sponsored by them, I see it being much more integrated.
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Lots of in-flight gifts.
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I mean, it kind of makes sense that if you have a 1% audience or a well-heeled audience or a white-collar audience, uh, whether it's shared or totally private, that you're going to want to get your skincare line, your beauty line, your fashion line, whatever it is, in front of those people.
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So if I was creating the perfect private jet company and experience, if I was doing that, I would be sending you a list of brands to choose from.
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I would probably have already vetted which ones you like somehow through the system.
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And then I'd send you a list of brands and it would say to you, Maya, which of these brands would you be interested in learning more about on your flight?
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Well, I love Legends, you know, I love Veronica Beard, I love Simkai, I love Alo, I love Cut from the Cloth, whatever it is, they might be on there and you're gonna say, Oh, I'll I'll take these three.
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Well, then the jet company would contact those brands and say, for this private flight, they've chosen your brands, send a capsule collection, meaning three, four, no more than five pieces that they might want to choose from.
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You could have already have your size.
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You might spend, particularly if you're not sharing the flight, the flight, having your champagne, having your cheese and crackers, having your sushi, and trying on new pairs of jeans, trying on some new sneakers.
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You'll make the purchase right there.
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It'll all be done for you.
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You'll do it through the app, through the Elevate Jet app.
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You'll make the purchase.
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Everybody's gonna get their cut.
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And that just took your experience to a whole new level.
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I love that idea.
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So don't you love it?
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I mean, someone's gonna take my idea.
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You, Maya, this this is what you sniff.
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Because here's what's gonna happen.
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I'm gonna put it up on my social media.
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You should put it on your social media, and then within 12 months, somebody is going to take that idea if they're not doing it already.
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I haven't seen that anybody is in my homework.
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Someone's gonna take it, and you and I are gonna both know it happened on caviar and candy.
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Paula came up with the idea.
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And this is all where it started.
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Exactly.
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You could 100%.
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I also really love that idea from you know, just thinking of me like from a PR perspective.
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I feel like people really, really like it.
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People like getting their hands on things.
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I do.
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And they like seeing them in person, even though we are, you know, we like to think of ourselves as a as becoming more digitized, which is true, and we are in a lot of ways, but also people miss analog and physical items.
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They like to go see it in person.
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They like to go, you know, explore all the options, look at the colors, look at the fabric, look at the the formulas.
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So I feel like that's a really smart idea, especially for these very um, as you were saying, like white-collar 1% crowds.
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Right.
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I feel like that would be a great idea.
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And it could also be sampling programs, you know.
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There, there are companies, I do think some do already to some extent, and certainly they'll do it in the um the lounge in the, you know, at the airport at the lounge.
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There are products there intentionally for you to try.
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I think we're gonna see a lot more of that.
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Um, and that is a an opportunity for the private jet company to charge just to get you samples of this lotion or that lotion on the flight.
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So I think the goodie bags are gonna be a big deal.
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Um, think about like too, a lot of these companies are flying whole networks of sports teams.
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And there's also this model where you could get on the flight with the team.
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So they might be selling a seat, but it could be that members of the team or the family members of the team or whatever are sharing that jet with you.
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So there's a lot of iterations of this.
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So, from that perspective, there's a whole lot of things that you could be sold from point A to point B.
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And with brands like, you know, Nordstrom Closet, um, I think there's an Amazon closet.
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There's a few of these that will send, you know, they have your credit card, they'll send you a box of clothes to choose from.
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You just keep what you want and send the others back.
00:20:12.319 --> 00:20:14.960
And through the app, you tell them I'm keeping this, this, this, and this.
00:20:15.039 --> 00:20:16.400
The model's already there.
00:20:16.640 --> 00:20:19.039
It's just now doing it through the private check company.
00:20:19.279 --> 00:20:20.000
That's so smart.
00:20:20.079 --> 00:20:21.279
I bet they could partner.
00:20:21.519 --> 00:20:24.319
I know um Stitch Fix is a huge brand.
00:20:25.680 --> 00:20:36.880
Um, my mom actually, she used to be subscribed to Stitch Fix, and she would always, she would love it, and she would find like one piece or two pieces every month that she really loved and send back the rest.
00:20:36.960 --> 00:20:45.440
So I feel like doing it on a private jet, which already it feels luxury, that would just take it a whole other level completely.
00:20:45.680 --> 00:20:45.920
Yeah.
00:20:46.640 --> 00:20:47.839
And you know what?
00:20:48.559 --> 00:20:50.960
The box of mail at back could be the right there.
00:20:51.119 --> 00:20:52.400
You don't take it with you.
00:20:52.880 --> 00:21:01.680
Because when you land, there's there is somebody already, like a flight attendant or concierge on the plane, plus two pilots.
00:21:01.839 --> 00:21:04.079
You always want two, by the way, but not one.
00:21:04.400 --> 00:21:05.359
You always want two.
00:21:05.519 --> 00:21:09.680
That's an important if you're booking privately, always make sure there's two pilots.
00:21:09.920 --> 00:21:19.920
There's a whole staff of people who can just you'll just put it in the back, handled back in the box, and they'll just mail it from the fixed-based operative.
00:21:20.079 --> 00:21:20.799
They'll just mail it back.
00:21:21.039 --> 00:21:21.599
You're done.
00:21:21.920 --> 00:21:23.039
That's expert.
00:21:23.519 --> 00:21:23.920
Yeah.
00:21:24.240 --> 00:21:25.200
So expert.
00:21:25.519 --> 00:21:25.839
Wow.
00:21:26.079 --> 00:21:26.400
I know.
00:21:26.480 --> 00:21:29.519
I'm so like they they have to be, you know what?
00:21:29.920 --> 00:21:31.599
They need to contact me.
00:21:32.319 --> 00:21:37.119
Because if anyone is listening right now, just go to my Forbes column.
00:21:37.279 --> 00:21:39.039
My email is right there.
00:21:39.279 --> 00:21:42.480
Go to my Instagram, Polyconway NYC.
00:21:43.039 --> 00:21:49.519
And thank you for joining us on today's episode of Cat VR and Candy Podcast, exploring private jet travel.
00:21:50.240 --> 00:21:53.359
Join me right here for more episodes on luxury travel and lifestyle.
00:21:53.519 --> 00:21:57.599
And follow Paula Conway on Instagram at Polyconway NYC.
00:21:57.759 --> 00:22:03.359
You can also read my Forbes column, and my email is right there, and it's public.
00:22:03.440 --> 00:22:06.799
So if you want to hire me to consult, I'm available.
00:00:02.879 --> 00:00:05.679
Welcome to the Caviar and Candy Podcast.
00:00:05.839 --> 00:00:13.679
I'm your host, Paula Conway, and today I'm joined by my colleague and intrepid producer, Maya Lubarov.
00:00:14.000 --> 00:00:14.720
Maya Lubarov.
00:00:14.960 --> 00:00:16.559
Thank you so much for joining me.
00:00:16.879 --> 00:00:17.760
Yes, of course.
00:00:17.920 --> 00:00:31.440
We had such a good conversation this week about how the world of private jet travel is an industry that has become kind of synonymous with luxury exclusivity and convenience.
00:00:31.760 --> 00:00:38.799
And also from what you were telling me earlier, it's evolving rapidly at a pace none of us could have even expected.
00:00:38.880 --> 00:00:41.520
So I'm really excited to just hop right into it.
00:00:42.079 --> 00:00:45.920
What defines a luxury private jet experience?
00:00:47.039 --> 00:00:50.560
There's a few things, but I'm going to start with convenience.
00:00:50.799 --> 00:00:57.119
So right now, as we know in this world, the TSA lines are becoming completely unbearable.
00:00:57.600 --> 00:01:05.200
And there are myriad of FAA staffing decreases, and people are really uncomfortable and afraid to fly.
00:01:05.439 --> 00:01:08.799
So you're afraid, you're uncomfortable, you're afraid and uncomfortable.
00:01:09.439 --> 00:01:12.879
And it's starting to become the best option, flying private.
00:01:12.959 --> 00:01:20.000
It's it's so convenient, but you need quite a few things to be in place for it to be, you know, luxury.
00:01:20.079 --> 00:01:26.480
You need the speed of booking, you need the price to be competitive because it's all quite expensive.
00:01:26.959 --> 00:01:30.159
And I want to talk about some of those different business models.
00:01:30.319 --> 00:01:36.159
Um, and the service, like anything else, has to be the best.
00:01:36.480 --> 00:01:44.000
Service, service, service, convenience, convenience, convenience, ease of booking, the ease of getting the jet, and then of course the price.
00:01:45.760 --> 00:01:46.640
Amazing.
00:01:46.799 --> 00:01:54.959
Well, so can we kind of talk a little bit more about who the leaders are in private aviation and kind of what sets them apart?
00:01:55.359 --> 00:01:55.680
Yeah.
00:01:55.760 --> 00:02:07.359
So again, getting into the subject of defining that luxury experience, you you arrive at the private jet portion of the airport, which is called the fixed base operator.
00:02:07.519 --> 00:02:19.840
It sounds really cold and really technical, but the fixed base operator can't is typically the that's the organization that is servicing, helping fuel.
00:02:20.159 --> 00:02:32.400
Um, they're like the concierge, basically, for all of the private aviators and the private jet owners and the companies that are servicing, you know, uh consumers who are flying private.
00:02:32.560 --> 00:02:35.439
So like NetJet and VistaJet, they have their own.
00:02:35.599 --> 00:02:40.960
So if you go to NetJet, if you fly through NetJet, it's all labeled NetJet.
00:02:41.120 --> 00:02:48.400
You walk in, it says NetJet, and they have a certain protocol and a certain service that goes along with that that is signature to them.
00:02:48.560 --> 00:02:50.080
Same for VistaJet.
00:02:50.400 --> 00:03:00.960
Um, the outsider, the third part company operating more like a concierge to many private jet owners and flyers, multiple brands.
00:03:01.199 --> 00:03:04.080
There's a waiting area, they they all have it.
00:03:04.240 --> 00:03:07.439
It's it's just sort of to how they do it, how they execute it.
00:03:07.520 --> 00:03:11.520
They have snacks, they have drinks, very curated experiences.
00:03:11.680 --> 00:03:19.520
Um, on the higher level, on the on the ones that are uh branded NetJet, Visa Jet, they'll have like European chocolates and champagne.
00:03:19.599 --> 00:03:22.080
It just depends on the brand and what they've decided to do.
00:03:22.319 --> 00:03:33.599
So it's from the time you book to the time you arrive and you check in, there's a certain experience that you expect to have with it, just like you would at a five-star hotel.
00:03:36.960 --> 00:03:39.039
That makes a lot of sense.
00:03:39.199 --> 00:03:42.400
Um, I know recently you flew Elevate Jet.
00:03:42.560 --> 00:03:46.960
So, how does Elevate Jet specifically exemplify the private jet experience?
00:03:47.439 --> 00:03:52.319
So we'll talk about um to your question, it just came back into my mind.
00:03:52.560 --> 00:03:54.560
The leaders in the private aviation right now.
00:03:54.639 --> 00:04:00.240
So NetJet, VistaJet, Elevate Jet are three top competitors.
00:04:00.479 --> 00:04:04.639
They are consistently in the news, they are consistently being spoken about.
00:04:04.960 --> 00:04:11.840
Um, NetJet's been around around for a while, BestaJet has been around for a while, um, and Elevate Jet.
00:04:12.000 --> 00:04:19.519
So I was just recently, in fact, the image behind me is the sushi that we were served on the jet.
00:04:19.759 --> 00:04:21.279
Wow, that's on Elevate.
00:04:21.839 --> 00:04:24.079
I rolled the hat, you know, climb in and have lunch.
00:04:24.160 --> 00:04:25.199
It was amazing.
00:04:25.439 --> 00:04:37.040
Um, it is the only jet company that is Uber for jets in this Uber for Jet space, which is how they want to be known and how they are really branding themselves.
00:04:37.199 --> 00:04:39.600
They also have the most commit competitive pricing.
00:04:39.680 --> 00:04:40.959
So, how are they Uber like?
00:04:41.279 --> 00:04:52.160
You can go to the app, you you pick your destination, you have an option, it's like a drop-down menu, um, of uh just like you would if you're booking an airline.
00:04:52.240 --> 00:05:03.839
Okay, these are the different jets that you have available for that day at that time that you want to fly, and then you choose your jet and you show up just like you would in an Uber.
00:05:04.000 --> 00:05:06.560
It also has they also have the most competitive pricing.
00:05:06.800 --> 00:05:10.879
So you can imagine, you know, the gas to go.
00:05:11.759 --> 00:05:14.000
Let's say it's New York to Miami.
00:05:14.480 --> 00:05:21.920
So you're basically starting at a three$13,000 one-way price.
00:05:22.079 --> 00:05:23.360
That's where you're starting.
00:05:23.600 --> 00:05:29.680
The one that I was in, where you see the lunch behind us, that was$25,000 for a one-way trip.
00:05:29.759 --> 00:05:32.879
It it changes by the day, it changes by the gas prices.
00:05:33.040 --> 00:05:33.920
But that's the point.
00:05:34.079 --> 00:05:42.399
They're they're consistently watching it 24-7 to see that they are competitive with the pricing with their competitors.
00:05:42.560 --> 00:05:48.879
Um, and they will pretty much always have the most competitive pricing.
00:05:49.120 --> 00:05:52.000
Um, so that's an important part of this.
00:05:52.160 --> 00:05:55.439
Another important part of this is just how you book.
00:05:55.680 --> 00:06:01.600
So when you go to some of their competitors, they're gonna give you a price.
00:06:01.759 --> 00:06:05.360
They're gonna say it's 17,000, it's$13,000.
00:06:06.079 --> 00:06:08.160
And it's gonna look like you're booking your jet.
00:06:08.240 --> 00:06:11.759
And it's even gonna say, like, you just booked your jet for that day and that time.
00:06:11.920 --> 00:06:21.839
But then after you get off of the app or however the website, however you booked it, somebody's gonna call you and they're gonna go over the reservation with you.
00:06:22.160 --> 00:06:27.439
Now, uh Neckjet has their own fleet of jets, that's their business model.
00:06:28.480 --> 00:06:35.040
But if they don't have enough jets for every booking that they have, obviously, that would be very expensive.
00:06:35.199 --> 00:06:38.319
Um, and as it is, they do have a healthy fleet of jets.
00:06:38.800 --> 00:06:52.079
But a broker is gonna call you, a salesperson is gonna call you, and that person is going to say, Oh, you know, I see you booked this and I see that you want this particular type of plane and it's$13,000.
00:06:52.560 --> 00:06:55.439
Unfortunately, that plane's not available on that route.
00:06:55.600 --> 00:06:56.560
I apologize.
00:06:56.720 --> 00:06:59.920
Um, we do have this other one, but that is$17,000.
00:07:00.079 --> 00:07:02.879
And that's intentional to just get you to pay more.
00:07:03.199 --> 00:07:06.160
Or we don't have that jet available at that time.
00:07:06.240 --> 00:07:10.399
But if you go an hour earlier or an hour later, it's$17,000.
00:07:11.199 --> 00:07:11.839
Whatever.
00:07:12.000 --> 00:07:15.600
And you can deny, decline, and then somebody else will call you.
00:07:15.759 --> 00:07:20.079
Like it'll just the process will just not be convenient, not be uber like.
00:07:20.879 --> 00:07:23.360
Whereas with Elevate, it's once and done.
00:07:23.439 --> 00:07:25.040
Once it says you're booked, you're booked.
00:07:25.199 --> 00:07:26.879
Once it says the price, you have the price.
00:07:26.959 --> 00:07:29.120
And that's a big, big deal.
00:07:29.360 --> 00:07:42.879
Uh, they're also very kind of hip and forward thinking, not only in the technology that they're using through their app and the convenience and the pricing and all of the things that they're doing to be really, really the most competitive in the market.
00:07:43.120 --> 00:07:49.759
They have the youngest female CMO in jet travel, Rowan Perun.
00:07:50.000 --> 00:07:51.759
And she is amazing.
00:07:51.920 --> 00:07:54.639
She's in her 30s, she's gorgeous.
00:07:54.879 --> 00:08:14.639
It's just like a very smart company with a very smart CMO who is really monitoring how they're doing business, how they're marketing their business, what their outreach looks like, and that they are the most competitive in the market.
00:08:14.720 --> 00:08:16.399
It's very impressive what they're doing.
00:08:16.800 --> 00:08:29.920
That's so impressive, especially for someone so young to be at such a high position in a company that I feel like is uh creating so much evolution in the industry.
00:08:30.319 --> 00:08:39.200
So, speaking of evolution, uh you touched a little bit on this already, but how has private jet travel evolved in recent years?
00:08:39.919 --> 00:08:41.360
There are so many differences.
00:08:41.519 --> 00:08:46.320
Like if we go back 10 years ago, even five years ago, it was different.
00:08:46.559 --> 00:08:51.120
But people have always associated that private jet with money.
00:08:51.279 --> 00:08:53.600
I can't fly unless I have a lot of money.
00:08:53.840 --> 00:08:56.240
Um, it's not exactly that way anymore.
00:08:56.399 --> 00:09:04.240
So, first of all, uh, you know, it's becoming much more common to fly privately.
00:09:04.799 --> 00:09:19.200
It is becoming more accessible in terms of price and also in terms of convenience and the ability to book, like with Elevate, the ability to book quickly and conveniently for, for example, same-day travel.
00:09:19.519 --> 00:09:24.320
It is also involved in these shared rides.
00:09:24.639 --> 00:09:28.799
So there's a company out of Texas called JSX.
00:09:29.279 --> 00:09:39.039
And what they specialize in are these semi-private, they do have private flights where you can get your own jet, meaning you've basically rented it to go wherever, and it's just yours.
00:09:39.200 --> 00:09:44.879
So if there's eight seats, it's you and seven empty seats, or you can fill them with your friends and family.
00:09:45.200 --> 00:09:51.759
JSX, their sort of edge in the business is that they it's a shared ride.
00:09:51.840 --> 00:10:02.320
So let's say it has eight seats, and you just want one, or you just want two, you there could be six or seven other people on there, and each of them have done the same thing.
00:10:02.559 --> 00:10:07.120
The routes are there, um, but they're more limited.
00:10:07.360 --> 00:10:10.399
They're fixed, and the times when they go are fixed.
00:10:10.480 --> 00:10:15.039
So it might be that you could get to Miami on a Wednesday at 9 a.m.
00:10:15.840 --> 00:10:22.000
You can't come back until the next following week, Monday at 2 p.m.
00:10:22.399 --> 00:10:30.879
But for many, many people who want to fly privately and want the convenience of flying privately, that that's actually a great, that's actually great.
00:10:31.120 --> 00:10:34.799
So it's fixed flights, you share the flights.
00:10:34.879 --> 00:10:40.879
Um, but that model raises, brings the price way, way down.
00:10:41.360 --> 00:11:07.759
So, in that model, what's interesting about that model, and this is where it's becoming very democratized, is that you can get very close, if not nose to nose, with what you might pay to fly commercially in first class, for example, because it's typically people who are flying first class who or business work are going to book this ticket, as you as you would if you just went online and you went to AA.com and you priced it out, you know.
00:11:08.320 --> 00:11:10.240
So that's the difference.
00:11:10.320 --> 00:11:14.559
And that's sort of that's sort of that idea of like, well, why wouldn't I pay$200 more?
00:11:14.720 --> 00:11:16.480
Let's say it's$200 more.
00:11:16.720 --> 00:11:19.120
I don't have to go through TSA lines.
00:11:19.360 --> 00:11:22.720
I don't have to go, I don't have to wait for anything.
00:11:22.960 --> 00:11:26.559
I don't have to worry about my flight being canceled.
00:11:26.720 --> 00:11:29.360
It's it's because it's it's privately controlled.
00:11:29.600 --> 00:11:31.679
So it's so convenient.
00:11:31.759 --> 00:11:45.519
And then the other layer of this that is interesting, and this has been going on for a long time, is that you people see private flying as networking opportunities with people who are movers and shakers.
00:11:45.679 --> 00:11:57.679
So it's typically people who are um, you know, high-level chief marketing officers, entrepreneurs, business owners, could be a celebrity on the plane with you.
00:11:57.919 --> 00:12:09.039
And that idea, and town of country actually did an article on this last month about sort of the pros and cons of private jet travel and sort of what it has historically meant.
00:12:09.279 --> 00:12:21.440
And it has always been a model where you'll have very high-profile people who have private jets, but they will offer rides to their friends, they will share the rides with people.
00:12:21.840 --> 00:12:23.919
You know, it can also backfire.
00:12:24.080 --> 00:12:32.240
You could be somebody like, oh, I don't know, Bill Clinton, who was on a particular jet, can't remember the business he might have been doing.
00:12:32.480 --> 00:12:38.480
Um and once those records are received, you know, like everybody knows whose jet you were on.
00:12:38.559 --> 00:12:40.960
So you got it can backfire as well.
00:12:41.120 --> 00:12:46.080
But the idea that you share rides is not a new one.
00:12:46.240 --> 00:12:54.080
And there's all there's something very nice about being able to socialize and network while you're flying.
00:12:54.159 --> 00:12:58.080
So that shared experience can be really very profitable too.
00:12:59.200 --> 00:13:00.480
Yeah, no, totally.
00:13:00.639 --> 00:13:09.120
And it's so interesting because I never have viewed, I've never viewed airplanes or airports as a particular networking opportunity.
00:13:09.360 --> 00:13:16.960
So it's really interesting that companies like JSX are pioneering this whole um networking craze.
00:13:17.360 --> 00:13:17.679
It is.
00:13:17.840 --> 00:13:24.639
And when you think about it, when we fly commercially, some of us do talk to people next to us, but most of us don't want to.
00:13:24.720 --> 00:13:29.440
We just Most of us have our headphones plugged in, something, watching something.
00:13:29.919 --> 00:13:32.960
You're just I don't remember the last time I did, quite truthfully.
00:13:33.279 --> 00:13:34.879
Yeah, you just want to get from A to B.
00:13:34.960 --> 00:13:35.120
Yeah.
00:13:35.679 --> 00:13:36.399
But yes, it is.
00:13:36.480 --> 00:13:47.039
You had to go through security, you probably took your sneakers off, yeah, your back is broken because you had to pick up the bag, you had to sit, and then you had to go, you know, like it's you don't have to do that when you fly.
00:13:47.279 --> 00:13:55.759
Um that's awesome privately, but the the the the different mindset of flying privately is I want to share.
00:13:56.000 --> 00:14:04.240
I want to share that because I might be next to you know, somebody who's good for my business, or I'm good for their business, or you know what I mean?
00:14:04.399 --> 00:14:04.879
Yeah.
00:14:05.039 --> 00:14:07.200
It's or a celebrity.
00:14:07.679 --> 00:14:12.879
So what come upcoming trends do you see in private jet travel?
00:14:13.519 --> 00:14:16.080
I see it becoming more crowded.
00:14:16.559 --> 00:14:19.919
More and more people are getting into private jet travel.
00:14:20.159 --> 00:14:26.080
I see it as being more versatile and more accessible to everyone, um, more convenient.
00:14:26.159 --> 00:14:41.279
You know, I think elevate is ahead of the curve in making this the real deal in terms of that Uber example, being able to book quickly, being able to book efficiently, um, knowing that the price is the price.
00:14:41.440 --> 00:14:49.600
It's locked in and that they have priced it out, you know, every hour to see what their competitors are.
00:14:49.679 --> 00:14:53.919
That, you know, they have people who are just checking to make sure that they give you the very most competitive price.
00:14:54.080 --> 00:14:55.519
So I see that happening.
00:14:55.759 --> 00:15:02.559
I also see it becoming more marketing-driven, um, experiential marketing specifically.
00:15:02.799 --> 00:15:06.480
So sponsored flights that you can take.
00:15:06.720 --> 00:15:28.480
I I see companies like large brands, let's take Coca-Cola, say, you know, coming out with their own version of private jet sponsored flights for people who are fans of Coca-Cola or want to buy swag or trying to get to a concert that's sponsored by them, I see it being much more integrated.
00:15:28.799 --> 00:15:30.320
Lots of in-flight gifts.
00:15:30.399 --> 00:15:56.240
I mean, it kind of makes sense that if you have a 1% audience or a well-heeled audience or a white-collar audience, uh, whether it's shared or totally private, that you're going to want to get your skincare line, your beauty line, your fashion line, whatever it is, in front of those people.
00:15:56.879 --> 00:16:10.720
So if I was creating the perfect private jet company and experience, if I was doing that, I would be sending you a list of brands to choose from.
00:16:11.120 --> 00:16:16.639
I would probably have already vetted which ones you like somehow through the system.
00:16:16.720 --> 00:16:24.320
And then I'd send you a list of brands and it would say to you, Maya, which of these brands would you be interested in learning more about on your flight?
00:16:24.480 --> 00:16:38.000
Well, I love Legends, you know, I love Veronica Beard, I love Simkai, I love Alo, I love Cut from the Cloth, whatever it is, they might be on there and you're gonna say, Oh, I'll I'll take these three.
00:16:38.159 --> 00:16:55.279
Well, then the jet company would contact those brands and say, for this private flight, they've chosen your brands, send a capsule collection, meaning three, four, no more than five pieces that they might want to choose from.
00:16:55.519 --> 00:16:57.759
You could have already have your size.
00:16:58.080 --> 00:17:11.519
You might spend, particularly if you're not sharing the flight, the flight, having your champagne, having your cheese and crackers, having your sushi, and trying on new pairs of jeans, trying on some new sneakers.
00:17:11.680 --> 00:17:13.200
You'll make the purchase right there.
00:17:13.440 --> 00:17:14.480
It'll all be done for you.
00:17:14.559 --> 00:17:17.839
You'll do it through the app, through the Elevate Jet app.
00:17:17.920 --> 00:17:19.039
You'll make the purchase.
00:17:19.200 --> 00:17:21.119
Everybody's gonna get their cut.
00:17:21.599 --> 00:17:26.079
And that just took your experience to a whole new level.
00:17:26.400 --> 00:17:27.359
I love that idea.
00:17:27.440 --> 00:17:28.480
So don't you love it?
00:17:28.640 --> 00:17:30.480
I mean, someone's gonna take my idea.
00:17:30.640 --> 00:17:34.000
You, Maya, this this is what you sniff.
00:17:34.319 --> 00:17:35.599
Because here's what's gonna happen.
00:17:35.680 --> 00:17:37.839
I'm gonna put it up on my social media.
00:17:38.079 --> 00:17:45.119
You should put it on your social media, and then within 12 months, somebody is going to take that idea if they're not doing it already.
00:17:45.279 --> 00:17:48.480
I haven't seen that anybody is in my homework.
00:17:48.720 --> 00:17:54.240
Someone's gonna take it, and you and I are gonna both know it happened on caviar and candy.
00:17:54.559 --> 00:17:56.319
Paula came up with the idea.
00:17:56.720 --> 00:17:58.480
And this is all where it started.
00:17:58.720 --> 00:17:59.359
Exactly.
00:17:59.519 --> 00:18:00.640
You could 100%.
00:18:01.200 --> 00:18:08.319
I also really love that idea from you know, just thinking of me like from a PR perspective.
00:18:08.799 --> 00:18:11.599
I feel like people really, really like it.
00:18:11.759 --> 00:18:13.519
People like getting their hands on things.
00:18:13.839 --> 00:18:14.240
I do.
00:18:14.480 --> 00:18:29.759
And they like seeing them in person, even though we are, you know, we like to think of ourselves as a as becoming more digitized, which is true, and we are in a lot of ways, but also people miss analog and physical items.
00:18:30.079 --> 00:18:31.920
They like to go see it in person.
00:18:32.079 --> 00:18:38.960
They like to go, you know, explore all the options, look at the colors, look at the fabric, look at the the formulas.
00:18:39.519 --> 00:18:47.440
So I feel like that's a really smart idea, especially for these very um, as you were saying, like white-collar 1% crowds.
00:18:47.680 --> 00:18:47.920
Right.
00:18:48.079 --> 00:18:50.240
I feel like that would be a great idea.
00:18:50.559 --> 00:18:52.880
And it could also be sampling programs, you know.
00:18:52.960 --> 00:19:03.440
There, there are companies, I do think some do already to some extent, and certainly they'll do it in the um the lounge in the, you know, at the airport at the lounge.
00:19:03.599 --> 00:19:06.799
There are products there intentionally for you to try.
00:19:07.039 --> 00:19:09.599
I think we're gonna see a lot more of that.
00:19:09.839 --> 00:19:20.559
Um, and that is a an opportunity for the private jet company to charge just to get you samples of this lotion or that lotion on the flight.
00:19:20.720 --> 00:19:24.079
So I think the goodie bags are gonna be a big deal.
00:19:24.240 --> 00:19:32.400
Um, think about like too, a lot of these companies are flying whole networks of sports teams.
00:19:32.880 --> 00:19:37.759
And there's also this model where you could get on the flight with the team.
00:19:38.000 --> 00:19:45.839
So they might be selling a seat, but it could be that members of the team or the family members of the team or whatever are sharing that jet with you.
00:19:45.920 --> 00:19:48.079
So there's a lot of iterations of this.
00:19:48.480 --> 00:19:55.440
So, from that perspective, there's a whole lot of things that you could be sold from point A to point B.
00:19:55.599 --> 00:20:03.279
And with brands like, you know, Nordstrom Closet, um, I think there's an Amazon closet.
00:20:03.359 --> 00:20:09.759
There's a few of these that will send, you know, they have your credit card, they'll send you a box of clothes to choose from.
00:20:10.079 --> 00:20:12.240
You just keep what you want and send the others back.
00:20:12.319 --> 00:20:14.960
And through the app, you tell them I'm keeping this, this, this, and this.
00:20:15.039 --> 00:20:16.400
The model's already there.
00:20:16.640 --> 00:20:19.039
It's just now doing it through the private check company.
00:20:19.279 --> 00:20:20.000
That's so smart.
00:20:20.079 --> 00:20:21.279
I bet they could partner.
00:20:21.519 --> 00:20:24.319
I know um Stitch Fix is a huge brand.
00:20:25.680 --> 00:20:36.880
Um, my mom actually, she used to be subscribed to Stitch Fix, and she would always, she would love it, and she would find like one piece or two pieces every month that she really loved and send back the rest.
00:20:36.960 --> 00:20:45.440
So I feel like doing it on a private jet, which already it feels luxury, that would just take it a whole other level completely.
00:20:45.680 --> 00:20:45.920
Yeah.
00:20:46.640 --> 00:20:47.839
And you know what?
00:20:48.559 --> 00:20:50.960
The box of mail at back could be the right there.
00:20:51.119 --> 00:20:52.400
You don't take it with you.
00:20:52.880 --> 00:21:01.680
Because when you land, there's there is somebody already, like a flight attendant or concierge on the plane, plus two pilots.
00:21:01.839 --> 00:21:04.079
You always want two, by the way, but not one.
00:21:04.400 --> 00:21:05.359
You always want two.
00:21:05.519 --> 00:21:09.680
That's an important if you're booking privately, always make sure there's two pilots.
00:21:09.920 --> 00:21:19.920
There's a whole staff of people who can just you'll just put it in the back, handled back in the box, and they'll just mail it from the fixed-based operative.
00:21:20.079 --> 00:21:20.799
They'll just mail it back.
00:21:21.039 --> 00:21:21.599
You're done.
00:21:21.920 --> 00:21:23.039
That's expert.
00:21:23.519 --> 00:21:23.920
Yeah.
00:21:24.240 --> 00:21:25.200
So expert.
00:21:25.519 --> 00:21:25.839
Wow.
00:21:26.079 --> 00:21:26.400
I know.
00:21:26.480 --> 00:21:29.519
I'm so like they they have to be, you know what?
00:21:29.920 --> 00:21:31.599
They need to contact me.
00:21:32.319 --> 00:21:37.119
Because if anyone is listening right now, just go to my Forbes column.
00:21:37.279 --> 00:21:39.039
My email is right there.
00:21:39.279 --> 00:21:42.480
Go to my Instagram, Polyconway NYC.
00:21:43.039 --> 00:21:49.519
And thank you for joining us on today's episode of Cat VR and Candy Podcast, exploring private jet travel.
00:21:50.240 --> 00:21:53.359
Join me right here for more episodes on luxury travel and lifestyle.
00:21:53.519 --> 00:21:57.599
And follow Paula Conway on Instagram at Polyconway NYC.
00:21:57.759 --> 00:22:03.359
You can also read my Forbes column, and my email is right there, and it's public.
00:22:03.440 --> 00:22:06.799
So if you want to hire me to consult, I'm available.
