ABOUT THIS EPISODE
For years, investing in women was treated as the "nice" thing to do — rather than a serious market opportunity.
But nice doesn't move capital. Opportunity does.
In this Walk With Me, I share what happened when we set out to mobilize $3 billion into the women's economy through the 2X Challenge — and how that number ultimately grew to $34 billion, including through a moment when we feared the pipeline might disappear altogether.
So what opportunities are we still calling "nice" simply because we haven't recognized their market potential yet?
Chapters:
00:00 Nice vs. smart
00:50 Launching the 2X Challenge
01:17 What happened when COVID hit
02:14 $34 billion, and counting
🎙️ Walk With Me is an invitation to step away from the noise for a few minutes. Join me for short reflections on leadership, technology, decision-making, and the ideas shaping our future.
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