WEBVTT
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Do you see the heat in the sun?
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Look at the ground.
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Oh, that's the best.
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Look at the ground to see the sky.
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Look at the ground to see the sky.
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It's literally money leaking out of the roof.
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You're like, somebody call the contractor.
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We've got a leak in the roof.
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It's money.
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Yep.
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That's what it is.
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Take this card.
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Shut this down, Lee.
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Podcast number 38.
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Org charts.
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This is what I'll do.
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Look at the camera.
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Or what if we started playing to the camera like this?
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Like org charts.
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That'd be sick, dude.
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You said what if we did it?
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And then we literally just did.
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Maybe we start doing that every time.
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Let's talk about something completely different.
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It happened again, dude.
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Well, I I'm actually kind of excited about what Andre was talking about.
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So it feels like it's very front of mind for me.
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Yeah.
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Well, I love things that are in the front of our mind because the back of our mind is where the stuff that lives there in terms of like my eyeball.
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So Andre, who is the roastery team leader, just went to Coffee Fest San Francisco.
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Shout out Coffee Fest San Francisco.
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Took the roastery team, had a great time.
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And I'm like, where are you at with events right now?
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You know, like what's your desire to go to them?
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How do you feel about them?
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I miss them, and I'd like to go to some.
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I had uh, I mean, I talked about it on my when you were you were out, I talked about Australia on a podcast, but it was really refreshing to me to connect with coffee industry folk, and it had been a really long time.
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I haven't been to an event since before the pandemics, so that's I'm missing them.
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I'm not missing them the same way that I used to, but man, it was nice to talk about what we do and have conversations about it with people who really care about you know this industry and business expression and creativity and coffee and all the shit that goes into it.
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What like what would you be interested in going to that's not SCA?
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Like you said you've never been to Coffee Fest.
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Would you be interested in going to Coffee Fest?
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Or what are the Yeah, I mean I would.
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Sorry, I was looking behind me.
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For those who are watching the video, there's a UPS truck coming up hot.
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But it's got money in his face, worldwide services, it looks like they have them.
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Yeah, it's holy fuck.
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So I mean, for here's the thing.
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Like, what I find, talking about it on other podcasts as well that we've shared, is that I end up finding fun and interest.
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I got you, dude.
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I want to do that.
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In a lot in a lot of things that maybe are not directly related.
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But Coffee Fest is one that feels similar to an SCA, but maybe more approachable, and also maybe more um closer in proximity to people that work near you.
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So I feel like I see like you engage more with the local scene of what's happened.
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Yeah, at least semi-local, right?
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Like one being in San Francisco means that there are people in proximity who may be able to come and experience our cafe or our what we have to offer, and you might learn about somebody that you could easily get to, right?
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You go to SCA, wherever it might be, or expo, and you're in a city where there's undoubtedly awesome coffee in some capacity, and then you talk to these people who you are going to be inspired by, but you're not really going to share an experience with them after that weekend, probably 98% of them, because they're all around the world, you know.
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So they're different things to me.
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So if like a local one, you you can kind of keep up on are you you're good with keeping up with people, though.
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You're good at keeping up with the people.
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Pretty good at jumbled today.
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Yeah, I'm good at keeping connected.
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I'm good at keeping connected in some capacity, right?
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Like people, people in the DMs.
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I'm not as I'm not as loud like on Instagram per se about sharing all the things that are going on, but people do hit me up a fair amount in the DMs, and I I often most oftentimes will respond to them and try to be helpful in some capacity.
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And yeah, there's a few people that like I sit on uh coaching calls with one person regularly recently, like for the last few months.
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So like you're coaching them or they're coaching you?
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No, I'm coaching them.
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You're coaching them.
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Yeah, nice.
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Um, so I mean, that stuff that's not exactly what you mean, but I do I do stay in contact and I like to try to help when possible because I I enjoy that as long as I'm not, you know, so overwhelmed that it's impossible or too busy.
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Yeah, yeah.
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Yeah, because m my thing with the coffee stuff is I'm when I'm there, I'm all about it.
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It just feels so energizing.
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And then as soon as I leave, I have that weak decompression period, and then I don't think about it at all.
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Yeah.
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Ever.
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So it's a different thing.
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And I'm really bad at not bad at, I just don't do a lot of that one-to-one person-to-person contact stuff.
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Like, I'm I don't keep up with anybody, including some of my best friends.
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Yeah, I mean, even even I do struggle with that part too, with the keeping up, like I mean, I do enough enough, but not as much as I'd like to.
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I think that's always a thing.
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But I'm I'm the same way too.
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Like every time I go to Honduras, I get a little better at Spanish, and I every time I leave, I'm like, I'm seriously going to do Spanish, yeah.
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And I do things like, you know, get babble and pay for it in advance and use it for like a week, and then I'm just like, turns out when you're a single dad business owner and you're trying to like stay healthy, you just uh use not a lot of time for that.
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So there could be, but I think there's only so much time in the day, and I end up putting my efforts, you know, where they go, and right, you know, it's just not it's hard to do everything.
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There's time, and then there's that feeling of even if I have the time, there's a certain amount of mental energy I have.
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Yeah, exactly.
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Like, is there gonna be a return on another thing in it?
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Right.
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Yeah, it's interesting because I thought of that too, because it would be really cool when Damien comes to like he shows up in the US and Which by the way, we're bringing we're gonna Damien's gonna come visit in in a year or so with his lady.
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It'd be rad to just be able to have a full-blown conversation with him.
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So rad.
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And then you're like, am I gonna put in you know, deep work for a year to have to make that happen?
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Well, and it's not unfortunately efficient work either.
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Like there's the efficiency work of knowing well, and a priority.
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Like, that's the other part.
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Like uh I want to be able to communicate with people and I like to be able to connect, and so in that way, it's like, oh, that feels like a really great reason to learn Spanish, and then there's all the other reasons that it could work in the day-to-day life, but then there's like, man, for the amount of time in that return being I only go to origin now once a year, you know, then that probably won't be as much of my job in the long run.
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That's a lot of time to do a cool brain exercise.
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I like the brain exercise concept of it, but it's it's a lot of time to not necessarily apply something very much, and I that's that's my issue.
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Like, and it's always been my issue.
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If I don't have a reason to apply it, then I lose interest.
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And I think that's where events for me actually do work is that I sit in this place where my mind goes to events, and either I see something or I have a conversation, and it usually sparks something that I bring back and put into play in some capacity, if not more than one thing.
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And so that is why you know it's helpful for me.
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Getting getting out of the routine, getting into different places, your my brain ends up putting puzzle pieces together in those places more often than it does if I'm in in here looking at what we have going on all the time and like spinning my wheels on how to make it better, how to coach specifically, you know, like you need that back and forth, and you need I need to to change the scenery for Eureka moments.
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Like a fresh, yeah, fresh set of and because I can go those places, right?
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I do I either get confirmation or I whatever the case may be, but I usually do leave those places with a little bit more than like that senior vacation where you're just hyped out of your mind and then you come back and like everything goes back to the exactly the same.
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Yeah.
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Yeah.
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Yeah.
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I come back and the energy's there, and then I have all these ideas, but only about five percent of it sticks for some reason.
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That's still good though.
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It's pretty good, yeah.
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I'm for me, I think I load them up differently where I'm less in I'm I'm for me, it's less about those Eureka moments.
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Yeah and it's more about I don't know what it's about, honestly.
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It's just about good energy, like this kind of let it go kind of energy that I don't get a lot here.
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Because even though we have things to do there and there's responsibilities, it feels completely different than the day-to-day coming to work because you're getting energy pumped into you from all angles.
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There's you know, you see people you haven't seen for years, you see people who you respect, you see people who are asking you interesting questions, and you see, and I'm just like, dang, how do I get that on the day-to-day?
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Like, how do I cultivate that on the daily?
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Well, that's the thing, right?
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I think those for me, that is what leads me to the Yugreek moments is I don't go in planning to have them, but you get that energy pumping, but you also get people speaking to you and asking you questions in ways that you aren't typically getting them asked at home or in your own business, right?
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So they're all coming at you asking like hows and whys, and you know, they want all these clarifying examples of what we may do or how they may integrate it.
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And you get to kind of at least for one example is you get to go kind of back and forth and suggest what we do and why and how it might work.
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And then what happens for me is they'll tell me, well, here's what goes on and how we do it.
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And so what that usually leads to is the thing that I always love, which is like, how does this concept that I believe and we believe could probably live ubiquitously, which means everywhere, work when somebody runs their business in a different way than we do.
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And that's usually where there's some sort of new math and new logistics that elevate everybody.
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And so that happens, I think, a ton.
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Happens at literally nonstop at you know, expo, whether it's at dinner or not.
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And then the other best part about expo is you'll have those random dinners where you maybe have a couple drinks or you get a little loopy in some capacity, and you're just laughing and cracking up with people that are the same thing, right?
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They're all they're all jacked up on energy and they're in a place where they don't have to have responsibility that's super intense.
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And we get to just have some fun and chat about shit together and laugh about all those years.
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Yeah.
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Yeah, man.
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Man.
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Oh, I are you feeling like you want to go to an event right now?
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Is that what's happening?
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No, no, I well, I feel differently about different events.
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I don't know why.
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Like Andre's talking about Coffee Fest, and he's talking about what's happening there, and he's feeling his I'm feeling his energy.
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Right.
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And I'm I'm thinking that's awesome, and I'm so glad that he went, and I'm so glad that he took the team.
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Yeah.
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And at the same time, I'm thinking, geez, I'm glad I'm not there.
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And it's something about I think the thing that's keeping me from being excited about events that aren't something like SCA.
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SCA is just this huge thing.
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Yeah.
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So when it comes to SCA, I don't necessarily look at it in terms of what am I going to learn there as far as the content and of you know speakers or anything.
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I'd know that people are going to be there showing off their coolest shit, whatever that is.
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Right.
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You know, whether that's trying to start a new trend.
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There's a lot of new stuff going on, so there's a lot of people.
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So kind of anyone, everyone's there.
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Yep.
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The smaller events, I'm just kind of I see the panels and I see what the discussion, and I'm just like, I just don't even that just seems so I don't want to say base level to like hate on anybody, but I'm just like, dude, I can't sit through another one of these almost generic panel discussions about this, this, that.
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I just don't know.
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I think I'm craving something different.
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I I feel like I feel like every event is catering to a specific audience, and you know, no hate at all, but like I think Coffee Fest has generally and it's changed, it's it's gotten better for sure, but I feel like it has generally been like the entry-level event.
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It's like really accessible, and there's a lot of things that are geared towards beginners.
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I think that's great.
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Like, don't get me wrong, like that's that's cool.
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I just don't know what I would do if I was there.
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I meet some really nice people, no doubt.
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I'd have some good conversations, no doubt.
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Yeah.
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But I I think I'm I don't know.
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I'm well, you probably want an elevated elevated maybe this is the wrong word.
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I think potentially what is happening, and this is kind of what I also am looking at when I go to these things, is you're looking for what's the experience like, right?
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What's the how how are the details put together, whatever, whatever it might be, right?
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The content, what's the experience, and how valuable, intentional, inspiring is it?
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And obviously, I think you know, and we probably would both get something out of most events if we like really look for it.
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Sure.
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Sure.
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Yeah.
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But like I I think about it too in a couple ways, like a coffee fest, which again I have never been to.
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So we'll just say if I went to Coffee Fest, I would probably, aside from hoping for a cool interaction with some people that I know and maybe a surprise out of a speaker, sure, or something, like in something, I would be looking at things like what what kind of intention, like what does this event feel like and look like?
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What do they do with the space?
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What how was the, you know, how how did they put it together?
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And that's the stuff that I kind of look at.
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Is it just a bunch of booths?
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Did they, you know, is it whatever?
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Is there intentionality?
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Does the whole place feel good?
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Is there cohesiveness?
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And you know, you asked earlier, what are some other expos?
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Like, I haven't paid for it, but I would love to go to D23, right?
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The Disney Expo, or like any of the, I mean, honestly, it'd be really interesting, and I'm not even a huge comic book guy, but to go see what like Comic Cons or some of these other ones are, right?
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Because what is it would be interesting.
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You know what I'm saying?
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Like, I feel you.
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That's where I'm I'm doing this no matter what.
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I'm going in and going, like, what kind of what can I learn from how somebody puts on an event?
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Because we put on some form of a show or experience everywhere we are.
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And that's I think where I can always learn.
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Like other things I look at are how many people showed up to this and how well, in my opinion, is it done.
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And no matter what the event is, if I think that it could be done a shit ton better and there's a ton of people coming to it, I'm like, oh, there's a lot of opportunity.
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If this many people are willing to come to something that is this, and again, I'm not talking about any of the events out there.
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I don't have a baseline I'm speaking about, but if if that's the case, that means that there is a a need and an interest that we could lean into.
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And if that lines up with what we're about as a company, mission values, vision, and how-tos, then that means that there's an opportunity for us to engage in that, you know.
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So there's all this stuff happening in my mind when I'm there that I'm just kind of like looking at.
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I'm like kind of case studying and paying attention to weird shit like that.
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And I don't always talk about it, I just kind of like absorb it.
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Sure.
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So I mean that that would be, I would love to go to D23.
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It's expensive.
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They talk how much is it?
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Great question.
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It's like thousands of dollars.
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Uh no, but it's not cheap.
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And I think they sell out.
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I think there's like pre-sale tickets.
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Let's find out.
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It's not an invite-only thing.
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No, no, no.
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It's an expo, just like all of them.
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How much is D23?
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Why is it always called D23?
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It's presented by Visa, you guys, so you know it's good.
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Ooh.
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Big sponsor.
00:15:59.200 --> 00:15:59.600
Uh no.
00:15:59.679 --> 00:16:00.480
Annual membership.
00:16:00.639 --> 00:16:08.159
Okay, so you only D23 gold members can purchase tickets for destination 23, so you have to pay 99 bucks, 100 bucks a year to even be in there.
00:16:08.480 --> 00:16:11.279
And then general admission is 330 bucks.
00:16:11.440 --> 00:16:12.399
Basically 330 bucks.
00:16:13.759 --> 00:16:18.240
While preferred admission with closer seating during panels is like nearly 600 bucks.
00:16:18.480 --> 00:16:19.600
Right, you got your levels.
00:16:20.080 --> 00:16:23.279
So, I mean, it's not cheap, not insanely expensive.
00:16:24.799 --> 00:16:26.639
Again, I don't even know, I don't know what to expect.
00:16:26.720 --> 00:16:48.960
All that I do know is that from the pictures well and the experience, they're obviously playing to a scale of this is how many people come, but they're getting, you know, famous actors and actresses from all these movies that are coming out to come talk about them and tell you about what's coming in the future of film parks, uh hotels, food.
00:16:49.120 --> 00:16:52.320
Like it's a really interesting thing.
00:16:52.399 --> 00:16:55.840
And then obviously they're gonna put energy into magic moments.
00:16:56.399 --> 00:16:57.360
An entertainment expo.
00:16:57.840 --> 00:16:58.399
Yeah, totally.
00:16:58.639 --> 00:17:09.599
You know, and so I guess that's the thing too, is it's like you're clearly going to be not like you're gonna be entertained, you're gonna be in f informed, you're gonna be stimulated.
00:17:10.720 --> 00:17:13.519
And you will do that at a lot of our coffee stuff too.
00:17:13.599 --> 00:17:19.359
Like there are people who are very interested in it, but it's usually not as like flashy and magical.
00:17:20.960 --> 00:17:22.319
Except for the people interaction.
00:17:22.400 --> 00:17:23.440
That's what makes it magical.
00:17:23.599 --> 00:17:25.440
Like the people interaction is what make it magical.
00:17:25.759 --> 00:17:31.119
Well, because it's a it's uh most of them are built around the basic trade show model.
00:17:31.279 --> 00:17:37.599
Yeah, and a trade show is a trade show whether you go to Yeah, they're all you know, Expo West isn't too different than Coffee Fest.
00:17:37.759 --> 00:17:45.519
Yeah, probably where you have booths and things, and then there's some people doing weird stuff, and then there's some classes, it's kind of like a copy-paste model.
00:17:45.599 --> 00:17:59.519
It's almost like the models based around there's there's some sort of trade show model that's not based around what you're gonna get while you're there, but basically the idea that you don't want to be left out.
00:17:59.680 --> 00:18:07.200
Yeah, whereas like the content and the experience is secondary to the whole reality that everyone in the industry is going to be there.
00:18:08.079 --> 00:18:08.880
You better go.
00:18:09.039 --> 00:18:18.079
Yeah, and if you don't go, even if you wouldn't have learned anything from a class or saw a new product that you want to get or didn't even have a friend, you would feel like you missed out if you didn't go.
00:18:18.240 --> 00:18:20.880
So I think there's some magic in creating something like that.
00:18:21.039 --> 00:18:29.519
Not like that's the goal, but I think that's a lot of what these trade shows in general, like that's how they operate.
00:18:29.839 --> 00:18:30.720
Like that's the pull.
00:18:30.880 --> 00:18:37.119
And you know, maybe the Disney ones like a higher level because you know they're gonna lean into you in experience.
00:18:37.200 --> 00:18:39.680
You couldn't really be Disney and have a generic trade show.
00:18:39.759 --> 00:18:39.920
Sure.
00:18:40.160 --> 00:18:41.759
It wouldn't match up with the brand, right?
00:18:42.000 --> 00:18:48.880
But like if you look some at something like SCA, they don't have like a big experiential promise that's associated with their brand.
00:18:48.960 --> 00:18:49.119
Sure.
00:18:49.279 --> 00:18:51.200
They're simply the specialty coffee association.
00:18:51.359 --> 00:18:51.519
Right.
00:18:51.599 --> 00:18:58.160
And those they have a mission statement, but it's yeah, not based around show and pizzazz, it's based around coffee.
00:18:58.240 --> 00:19:00.000
I don't even know what it is, but I've read it before, right?
00:19:00.160 --> 00:19:00.880
I've read, yeah.
00:19:01.039 --> 00:19:02.400
Well, I mean you think about that too, right?
00:19:02.480 --> 00:19:06.720
You're like uh the Concourse de Legance is like an expo of sorts for cars.
00:19:06.960 --> 00:19:08.799
People have kind of figured out what that's gonna look like.
00:19:09.039 --> 00:19:14.880
Really fancy cars and what showcasing some of the future of things, right?
00:19:15.119 --> 00:19:18.480
I don't even know enough about that one, but or or other car stuff you've gone to, right?
00:19:18.559 --> 00:19:23.119
I mean, well, I think yeah, I think you're tapping into what it is because it's like you know, it's like who's it for?
00:19:23.200 --> 00:19:23.680
What's it for?
00:19:24.000 --> 00:19:25.599
Like maybe it's just to show up and show off.
00:19:25.680 --> 00:19:38.559
Like maybe it's just getting the right people in the door, and maybe you know, 10% of the people there are actually kind of interested in buying a car, but for everybody else, it's like I paid the entropy and I'm a part of this because it's the social situation I want to be in.
00:19:38.799 --> 00:19:39.519
The marketing too.
00:19:39.680 --> 00:19:42.319
It's it's like being with the people who are doing things.
00:19:42.480 --> 00:19:44.640
Like these are the people.
00:19:44.880 --> 00:19:45.279
Yeah.
00:19:45.519 --> 00:19:47.440
And that's yeah, it it's interesting.
00:19:47.519 --> 00:19:48.640
There's a win there.
00:19:48.799 --> 00:19:50.720
No, yeah, I don't think without a win for me, right?
00:19:51.039 --> 00:19:52.480
I don't think that's bad necessarily.
00:19:52.720 --> 00:20:13.839
I just think it's it's something that maybe a lot of people could easily overlook where they feel like they're ignoring the affiliation aspect of everything, and they're saying, like, cool, like, really what I'm offering is just simply the knowledge or the um, you know, the coursework, but that's not really it at all.
00:20:14.000 --> 00:20:17.200
There's like a bigger, it's the social connection piece that brings us all together.
00:20:17.440 --> 00:20:17.759
Absolutely.
00:20:18.000 --> 00:20:26.640
Because everything we do, we're whether we want to or not, we're kind of looking at like, oh, status, affiliation, who's in, who's out, or like who am I in with.
00:20:26.880 --> 00:20:27.359
Right.
00:20:27.519 --> 00:20:27.920
Yeah.
00:20:28.079 --> 00:20:39.839
And those connections are if you leave with more new connections or like a new friend or like a I don't know, a better formed relationship, that's that's something I think everybody can feed off of no matter what.
00:20:40.000 --> 00:20:40.799
And that's always fun.
00:20:40.960 --> 00:20:44.480
And you definitely come to talk to people that are connected to the same stuff you are too.
00:20:44.559 --> 00:20:49.119
And everybody likes to feel like they're a part of something, so there's a lot of value in that alone, too.
00:20:49.279 --> 00:20:50.880
Giving just a space, yeah.
00:20:51.200 --> 00:20:52.720
Space to explore, just explore the space.
00:20:52.960 --> 00:21:07.200
It's no different than a cafe where you build a cafe and you would say that your doors are open to all, but if you went to four different cafes that are wildly different, you'd see four different groups of people there.
00:21:07.359 --> 00:21:16.160
You know, like there's the different cafes kind of attract and curate their own customer base, even though there is some sort of crossover.
00:21:16.640 --> 00:21:24.960
Where it's like, I'd say the even though we share probably let's say 20% of customers, like the 11th hour crowd is different than our crowd.
00:21:25.200 --> 00:21:25.519
Sure.
00:21:25.759 --> 00:21:27.759
You know, is different, way different.
00:21:28.400 --> 00:21:34.000
We're closer than either one of us would be to, let's say, the Santa Cruz coffee roasting crowd.
00:21:34.240 --> 00:21:34.880
Yeah, for sure.
00:21:35.119 --> 00:21:40.079
So every business, every entity, every event, you're kind of curating the people that you want to be there.
00:21:40.880 --> 00:21:44.720
Yeah, I'm thinking about Expo because that's the only one I've been to, right?
00:21:44.799 --> 00:21:51.519
And I think there's also something that I can't compare, which is at Expo you have all these booths, right?
00:21:51.599 --> 00:21:56.960
And they're all kind of selling something or hoping to get sales because they're there, right?
00:21:57.039 --> 00:22:06.400
They're either showcasing a product or Or uh service or whatever, machinery, it doesn't really matter, but that's that's kind of a big part of it.
00:22:06.559 --> 00:22:13.519
And so I'm wondering too, like they brought up D twenty three, is that even a part of it?
00:22:13.599 --> 00:22:14.720
You know, you know what I'm saying?
00:22:14.799 --> 00:22:20.000
Like I'm sure it has to be in some capacity, but maybe it's not, you know, like Expo West, sure, right?
00:22:20.160 --> 00:22:30.160
Like uh that's the food one, so I imagine there's gonna be whatever, all the solutions to cleaning supplies, and and that stuff is, you know, all these all these vendors are going with an intent as well, right?
00:22:30.240 --> 00:22:36.799
Which is to, you know, whatever, get more sales, gather more relationships, like they're gonna come out of it with the ROI on spending that money.
00:22:37.039 --> 00:22:41.119
But I wonder about, you know, like the car shows.
00:22:41.279 --> 00:22:44.720
Obviously, there's there's gotta be a a monetary factor.
00:22:44.960 --> 00:22:52.720
But with the Disney one, I'm like, is that monetary return really just gonna be on like there's gonna be a ton of merch and a ton of things they're gonna be getting people hype to just buy because they went to the body.
00:22:52.880 --> 00:22:53.599
I think that's what it is.
00:22:53.680 --> 00:23:05.119
It's like you like even at uh Expo for us, I still feel like it's your it's not necessarily a direct sales play, it's sales through the awareness of this is cool.
00:23:05.279 --> 00:23:06.640
So for sure.
00:23:06.960 --> 00:23:10.079
Um I think Lamerzoca does a great job with this, actually.
00:23:10.240 --> 00:23:18.559
They shout out they will often make things that I'm pretty sure they know aren't gonna work in the real world and don't need to work in the real world.
00:23:18.720 --> 00:23:25.359
Like, for example, the Leva, that lever machine, the new modern lever that they I don't know, it's probably like eight years ago now.
00:23:25.599 --> 00:23:35.279
When they came out with that, it just you want to stand by it and take a picture and it gets you talking about the brand and you know, maybe five shops and anywhere use it.
00:23:35.359 --> 00:23:36.799
Yeah, and you like to play with it for sure.
00:23:36.960 --> 00:23:39.200
It's just not a practical, but that's not what it's for.
00:23:39.279 --> 00:23:43.119
It's not to get you to buy that thing, it's to remember La Marzoco.
00:23:43.279 --> 00:23:56.720
We do things that are interesting and awesome, and I'm pretty sure that D23, that was when in that into the unknown, like the making of Frozen 2, that's where they had the cast members do that live.
00:23:57.119 --> 00:24:00.400
Didn't they do a live song live?
00:24:00.640 --> 00:24:03.680
Like the people there, which is that same kind of flex.
00:24:03.839 --> 00:24:08.480
It's like, dude, I watched freaking Kristen Bell singing on stage 23.
00:24:08.720 --> 00:24:15.680
Like I'm cool mo I'm gonna remember this movie that I haven't even seen yet, and I don't even know what it looks like for the rest of my life.
00:24:15.839 --> 00:24:17.759
And like, and Disney does stuff like that.
00:24:17.920 --> 00:24:19.839
Yeah, that's what they do, you know.
00:24:20.240 --> 00:24:26.240
And that's kind of that's kind of what everybody is is showing off, and everyone's got a different level of promise, right?
00:24:26.400 --> 00:24:30.559
Some like the packaging people, they have a much more mellow promise, right?
00:24:30.640 --> 00:24:34.319
Where you can see you go to the packaging booth and it's just very like cut and dry.
00:24:34.480 --> 00:24:34.720
Sure.
00:24:34.880 --> 00:24:39.119
You see people's art, but they're basically saying, like, hey, we can make what you need and we can make it in a timely manner.
00:24:39.440 --> 00:24:42.880
Here's all different styles, here's all our cool technology that we can use to do it, yeah.
00:24:43.039 --> 00:24:46.720
But it's not super inspirational, like, but you don't really need it to be.
00:24:46.880 --> 00:24:47.519
Yeah, no doubt.
00:24:47.680 --> 00:24:48.640
You know, I feel that.
00:24:48.799 --> 00:24:50.799
And that was like, I forget his name already.
00:24:50.880 --> 00:24:52.079
I'm I'm doing bad.
00:24:52.160 --> 00:24:58.799
But the gentleman from La Marzoka who was in the shop today, um I remember you were on a cycle cross race, I remember you were hucking it through the mountains.
00:24:58.880 --> 00:25:00.559
I remember you went to Bonnie Doon, I just forgot your name.
00:25:00.799 --> 00:25:01.759
Remember you're tall and you have a beard.
00:25:01.920 --> 00:25:03.359
He's all how do you like our your strata?
00:25:03.440 --> 00:25:04.480
I was like, we love it.
00:25:04.640 --> 00:25:15.039
Yeah, I was like, I know that's not a helpful feedback kind of answer, but you'd be hard pressed for us to even consider buying a machine from another manufacturer.
00:25:15.200 --> 00:25:15.680
Oh, absolutely.
00:25:16.000 --> 00:25:17.599
Based off of everything you do, you know.
00:25:17.839 --> 00:25:19.119
So there's that.
00:25:19.279 --> 00:25:27.839
Whether it's a strata or whatever, pretty good feedback for someone, whatever it else it is, is like keep doing things like that because I remember that shit and I value that stuff.
00:25:28.000 --> 00:25:31.519
I value the exploration even if I'm not gonna buy that particular machine.
00:25:31.759 --> 00:25:32.240
Yeah, dude.
00:25:32.400 --> 00:25:34.640
You know, same thing with the strata EP.
00:25:34.799 --> 00:25:37.920
It's like we played with it, it wasn't for us, but I value the exploration.
00:25:38.160 --> 00:25:40.480
Right, and the new updated version of that.
00:25:40.720 --> 00:25:44.960
Uh I the shoot, I'm also blanking on the name.
00:25:45.680 --> 00:25:46.960
But it just came out as well.
00:25:47.119 --> 00:25:48.079
Why am I blanking on the name?
00:25:48.240 --> 00:25:48.960
I don't know, I forgot either.
00:25:49.200 --> 00:25:50.160
The strata McLaser.
00:25:50.240 --> 00:25:50.400
Anyway.
00:25:50.640 --> 00:25:51.359
Strata McLaser.
00:25:51.440 --> 00:25:52.880
That's I think what it's called, if I'm not mistaken.
00:25:53.119 --> 00:25:54.160
Back to the Strata future.
00:25:54.319 --> 00:25:55.440
Back to the McLaser.
00:25:55.680 --> 00:25:57.200
I really want to play with one of those.
00:25:57.359 --> 00:26:07.359
I you know, and having one and having us use it the exact same way as our current machines can work, and then being able to play with the other stuff would be really fun too.
00:26:07.680 --> 00:26:09.119
So I totally back that.
00:26:09.279 --> 00:26:10.079
Thanks, LaMarzo.
00:26:10.400 --> 00:26:10.559
Let's go.
00:26:10.640 --> 00:26:11.200
Thanks, Lamarzo.
00:26:11.440 --> 00:26:20.880
And that's but you're right, like sometimes you get to an event and you get to experience a moment like that, and it kind of further clarifies or just helps you remember, like, oh yeah, this is awesome.
00:26:21.039 --> 00:26:26.960
And even again, back to the people, I've always had great experiences with all my La Marzoco friends.
00:26:27.519 --> 00:26:29.519
And that's rad.
00:26:30.160 --> 00:26:31.359
It feels good to see them.
00:26:31.920 --> 00:26:45.680
That's like, yeah, that that just got me thinking about marketing budgets and spending marketing money because you know, you're talking about a trade show.
00:26:45.759 --> 00:27:00.400
A traditional business model would say, well, maybe not even, but a generic business model would say, cool, if we spend X amount of money on this thing, we'd expect to book X amount of units right there, or but it wouldn't really work like that.
00:27:00.559 --> 00:27:14.400
You're like, we're gonna spend thirty thousand dollars doing this thing, and then over the course, if we do that every year, if we go to every event keep doing that, over the next six years, we hope to sell X mini machines.
00:27:14.480 --> 00:27:23.279
Like the long play is just super and it's not even a sales play, it's a it's a bigger cultural play that is directly connected to a sales play.
00:27:23.680 --> 00:27:25.440
Which that's yeah, anyway.
00:27:25.599 --> 00:27:27.279
Anyway, I'm over the edge now, dude.
00:27:27.680 --> 00:27:28.720
Over the edge and over again.
00:27:28.960 --> 00:27:30.799
That's a Pirates of the Caribbean line.
00:27:31.039 --> 00:27:33.279
Well, man, I feel like that's been a great conversation.
00:27:33.599 --> 00:27:34.960
You want to go get those cambros going, right?
00:27:35.200 --> 00:27:37.680
I want to get those cambros going for my What are you doing?
00:27:37.759 --> 00:27:38.240
Tell everybody.
00:27:38.480 --> 00:27:39.119
Oh, I'm well, I mean.
00:27:39.440 --> 00:27:40.559
I don't downplay it, come on.
00:27:40.640 --> 00:27:42.880
I mean, it's a mellow, it's a mellow hang, dude.
00:27:42.960 --> 00:27:46.559
Uh Taste of the Warriors, it's a G-League Warrior uh experience.
00:27:46.720 --> 00:27:53.119
There's just a bunch of vendors who go in and and honestly just hand out samples and socialize for a couple hours.
00:27:53.200 --> 00:27:59.680
So Eli and I uh are gonna go be a Cambro, a couple cambros of some iced coffee.
00:27:59.759 --> 00:28:00.799
We're gonna make a couple mixed drinks.
00:28:00.880 --> 00:28:14.799
One's gonna be kind of a play on you know white Russian, and the other one's gonna be a play non-alcoholic on on, gosh, I don't know, a coffee cocktail, a really simple one, loosely based off of this drink called the missile that we made back in the day at Verve.
00:28:15.200 --> 00:28:19.599
But we're just gonna go serve some stuff, say hi, high five people.
00:28:19.680 --> 00:28:28.079
Uh the marketing teams put together some merch resa handout and some information about our company, which is supposed to be ready by tomorrow, and that's gonna be it.
00:28:28.160 --> 00:28:38.880
You know, we'll set up a table, we'll put the stuff, we'll bring some ice, load up a Canberra with uh some alcohol and coffee, load up another camber with uh coffee, and pour some drinks and high five some people.
00:28:39.039 --> 00:28:41.359
And the the Warriors players will be there too.
00:28:41.599 --> 00:28:44.799
So, you know, at the end of the day, it's again it's a social interaction.
00:28:44.880 --> 00:28:46.160
I think it'll be fun.
00:28:46.960 --> 00:28:49.119
There's probably like 40 vendors.
00:28:49.200 --> 00:28:52.079
It's not a huge location because it'll all be on the court.
00:28:52.480 --> 00:28:56.960
And I think, you know, it's later in the day, so I don't expect a ton of people to be interested in coffee.
00:28:57.039 --> 00:28:59.200
That's why I did a coffee alcoholic cocktail.
00:28:59.519 --> 00:29:04.960
Most of them are gonna be trying beer and wine and cider and like it's there's like a lot of alcohol vendors.
00:29:05.119 --> 00:29:05.440
Yeah.
00:29:05.599 --> 00:29:06.400
So, you know.
00:29:06.799 --> 00:29:08.960
And what do you what makes you want to do that?
00:29:09.039 --> 00:29:09.759
Like, what do you want to do?
00:29:09.920 --> 00:29:15.920
I mean, it's a little bit of just a friend friendly, like it's local interaction, but it's also a little bit of a friendly flavor favor.
00:29:16.160 --> 00:29:19.440
I I hang with some of the teeth people who work for the G-League Warriors.
00:29:19.519 --> 00:29:20.880
We play basketball on a team together.
00:29:21.039 --> 00:29:25.359
He's been asking for I don't know, two I think he's asked me twice.
00:29:25.440 --> 00:29:36.720
This will be the third year, and they I just I figured it at this point, like I know enough people who kind of go to those games and who will be at that event.
00:29:36.880 --> 00:29:43.759
And I and again, I think it's good for us to interact in some capacity with other low like our community.
00:29:43.920 --> 00:29:46.559
And there's not a lot of opportunities to do that.
00:29:46.640 --> 00:29:53.039
So there'll be a bunch of other local businesses will kind of be in there and they'll be able to see some faces behind our brand.
00:29:53.119 --> 00:29:54.400
And again, same thing.
00:29:54.480 --> 00:30:03.680
Like, I want to get in there and say, Okay, here's here's a little shot at a like a super mini event where we're not gonna go over the top.
00:30:03.759 --> 00:30:14.559
I'm looking to just do something really simple but have it taste really good, and then kind of calibrate to see like where we sit based on the amount of energy that I'm able to put into that event versus everybody else.
00:30:14.640 --> 00:30:18.720
And I'm kind of going into it a little bit case studying a little bit, like, let's see what happens.
00:30:18.960 --> 00:30:20.720
That's that's it for now, you know.
00:30:20.960 --> 00:30:31.680
And yeah, it's always weird when something's like hanging, you're all well, I just I gotta get this event planned out, and it doesn't require a power, it doesn't require an espresso machine.
00:30:31.759 --> 00:30:34.880
Like it's in in that context, it's the most simple event I've ever done.
00:30:34.960 --> 00:30:35.200
Yeah.
00:30:35.359 --> 00:30:36.240
But it's also local.
00:30:36.559 --> 00:30:41.119
And the other ones, you're far away from here, so it's like no matter what, people are gonna like like your vibes.
00:30:41.279 --> 00:30:42.160
Same thing will happen here.
00:30:42.240 --> 00:30:48.160
They're just I'm gonna hear a lot more about who we are in their eyes tomorrow night.
00:30:49.440 --> 00:30:58.880
So I'm I'm just gonna listen and be nice, hand out drinks to people, see if see them all get over overly faded, most of these locals.
00:30:58.960 --> 00:31:00.079
And be fun.
00:31:00.240 --> 00:31:00.720
Yeah.
00:31:01.039 --> 00:31:01.599
With Eli?
00:31:01.839 --> 00:31:02.319
With Eli, dude.
00:31:02.400 --> 00:31:03.279
And Eli's super fun.
00:31:03.359 --> 00:31:03.759
Eli's great.
00:31:03.839 --> 00:31:04.400
We're gonna have a good time.
00:31:04.480 --> 00:31:04.640
Yeah.
00:31:05.519 --> 00:31:06.799
Maybe Mark, but we'll see.
00:31:06.880 --> 00:31:07.359
TBD.
00:31:07.680 --> 00:31:08.559
Mark, dude, whatever.
00:31:08.880 --> 00:31:09.200
Fine dog.
00:31:09.359 --> 00:31:13.359
So yeah, I'm gonna go get those cambros, I'm gonna rinse them all out, and then honestly, there's not a lot.
00:31:13.519 --> 00:31:13.920
It's weird.
00:31:14.000 --> 00:31:15.680
There's not a lot to like prep.
00:31:16.240 --> 00:31:19.519
Are you making everything bulk like batch brewed before?
00:31:19.599 --> 00:31:19.920
Like bulk.
00:31:20.079 --> 00:31:23.440
Yeah, like I'm gonna batch a cocktail, like kegged cocktail style, or are you?
00:31:23.759 --> 00:31:25.839
So my yeah, like my no, my plan is this.
00:31:25.920 --> 00:31:31.599
Like, my plan is to do the two the two cambros of cold coffee, which is probably way more than we need.
00:31:31.839 --> 00:31:37.359
But and then we'll have I'll get ice on the way and fill up a uh ice chest with ice, right?
00:31:37.440 --> 00:31:53.039
And so every cup's gonna get like uh it's an eight-ounce cup, fill it up all the way with ice, like half of it with cold brew, which will fill up a lot, and then a shot of you know, alcohol or syrup or cream or the combination, shot, shot, shot, full cup, hand it to him.
00:31:53.519 --> 00:31:54.960
Hand it to him, hand it to him, hand it to him.
00:31:55.039 --> 00:31:55.279
Here's the thing.
00:31:55.440 --> 00:31:56.880
Does the missile thing have rum in it or what?
00:31:57.039 --> 00:31:58.400
No, that's the non-alcoholic.
00:31:58.480 --> 00:32:04.720
That's just gonna be straight up like some vanilla, some some cold brew, some cream, all blended together all nicely.
00:32:05.039 --> 00:32:06.559
Think about a missile with rum, dude.
00:32:06.799 --> 00:32:07.440
It'd be delicious.
00:32:07.759 --> 00:32:08.079
So good.
00:32:08.240 --> 00:32:09.279
I mean, there's always a chance.
00:32:09.359 --> 00:32:19.039
I'm getting I brought like I got some Irish cream and whiskey because Irish cream is already creamy whiskey, so it'll be like Irish cream, a little whiskey, a little half and half, and cold brew, and people will be like, mmm.
00:32:19.119 --> 00:32:20.240
And I'll be like, yeah.
00:32:20.480 --> 00:32:22.960
And it'll basically be their new vodka Red Bull.
00:32:24.000 --> 00:32:28.480
And I actually I we haven't had I haven't had our coffee with a cocktail, so that'll be kind of fun.
00:32:28.640 --> 00:32:30.000
In terms, you know what I'm saying?
00:32:30.079 --> 00:32:32.240
Like really doing like cold brew.
00:32:32.720 --> 00:32:38.559
Uh I'll probably do night shift for one and anyway, TBD, what I'm gonna pick because I'm so good.
00:32:38.720 --> 00:32:41.680
It reminds me of another local local flex.
00:32:41.920 --> 00:32:50.319
I went to pick up a boogie's pizza and the vanilla joe at Santa Adarius, yeah, legendary brewery in Santa Cruz has our coffee in it.
00:32:50.480 --> 00:32:50.960
Hell yeah.
00:32:51.119 --> 00:32:56.240
So if you're one of those coffee beer people, Vanilla Joe Santa Darius.
00:32:56.559 --> 00:32:57.839
Santa Darius is so good.
00:32:58.079 --> 00:32:59.519
Supposed to drop some by that dude.
00:32:59.599 --> 00:33:01.359
I bought a bottle of I can't remember what.
00:33:01.839 --> 00:33:02.720
One of the Saizans?
00:33:02.880 --> 00:33:03.119
Yeah.
00:33:03.279 --> 00:33:03.759
Whee.
00:33:04.799 --> 00:33:06.559
I had to because I don't drink that much beer.
00:33:06.640 --> 00:33:10.000
I had to stop myself from like chugging the whole like 32 ounces.
00:33:10.319 --> 00:33:12.240
No, the Saizans there is so good.
00:33:12.480 --> 00:33:13.920
They have some bangers.
00:33:14.079 --> 00:33:15.119
Yeah, I couldn't even believe.
00:33:15.279 --> 00:33:17.839
It'd been a long time since I had a proper beer?
00:33:18.000 --> 00:33:18.400
Yeah.
00:33:18.640 --> 00:33:20.960
Ever since you stopped drinking all them Belgian ales, man.
00:33:21.680 --> 00:33:23.440
Really gotta try that Belgian ale.
00:33:23.759 --> 00:33:25.599
Really gotta try that Belgian ale.
00:33:27.440 --> 00:33:29.599
Hey everyone, that's the podcast for the week.
00:33:29.759 --> 00:33:30.960
Thanks so much for listening.
00:33:31.200 --> 00:33:34.000
If you heard something that inspired you, let us know.
00:33:34.160 --> 00:33:35.279
Or tell a friend.
00:33:35.440 --> 00:33:40.720
These are the types of connections that are the most important to us and that we seek to create every day.
00:33:40.960 --> 00:33:46.559
If there's something you heard and you want to know more about, send us an email to podcast at cattencloud.com.
00:33:46.720 --> 00:33:51.200
Or head to our website, cattencloud.com slash podcast, and let us know.
00:33:51.440 --> 00:33:53.920
While you're on our site, check out everything we have to offer.
00:33:54.160 --> 00:33:58.240
Dive deep into one of our single origin coffees, or pick up a little treat for yourself.
00:33:58.400 --> 00:34:00.880
We have something for everyone, so check it out.
00:34:01.200 --> 00:34:04.480
Also, find us in the usual places YouTube, Instagram.
00:34:04.720 --> 00:34:06.880
We're always there sharing amazing things.
00:34:07.119 --> 00:34:08.159
Alright, that's it.
00:34:08.320 --> 00:34:09.760
Thanks to everyone for being awesome.
00:34:09.920 --> 00:34:11.519
We'll be back next week.
00:00:00.080 --> 00:00:01.120
Do you see the heat in the sun?
00:00:01.360 --> 00:00:01.840
Look at the ground.
00:00:02.000 --> 00:00:02.640
Oh, that's the best.
00:00:02.799 --> 00:00:03.520
Look at the ground to see the sky.
00:00:05.280 --> 00:00:06.480
Look at the ground to see the sky.
00:00:06.799 --> 00:00:08.960
It's literally money leaking out of the roof.
00:00:09.359 --> 00:00:11.919
You're like, somebody call the contractor.
00:00:12.080 --> 00:00:13.359
We've got a leak in the roof.
00:00:13.439 --> 00:00:14.240
It's money.
00:00:14.480 --> 00:00:14.960
Yep.
00:00:15.519 --> 00:00:16.239
That's what it is.
00:00:16.559 --> 00:00:17.359
Take this card.
00:00:18.559 --> 00:00:19.519
Shut this down, Lee.
00:00:22.000 --> 00:00:23.679
Podcast number 38.
00:00:26.160 --> 00:00:27.280
Org charts.
00:00:27.760 --> 00:00:28.480
This is what I'll do.
00:00:28.640 --> 00:00:29.359
Look at the camera.
00:00:29.519 --> 00:00:31.760
Or what if we started playing to the camera like this?
00:00:32.079 --> 00:00:33.759
Like org charts.
00:00:35.280 --> 00:00:37.039
That'd be sick, dude.
00:00:38.479 --> 00:00:39.679
You said what if we did it?
00:00:39.759 --> 00:00:41.200
And then we literally just did.
00:00:41.359 --> 00:00:42.560
Maybe we start doing that every time.
00:00:42.719 --> 00:00:44.479
Let's talk about something completely different.
00:00:46.159 --> 00:00:48.079
It happened again, dude.
00:00:49.039 --> 00:00:52.399
Well, I I'm actually kind of excited about what Andre was talking about.
00:00:52.479 --> 00:00:54.719
So it feels like it's very front of mind for me.
00:00:54.960 --> 00:00:55.200
Yeah.
00:00:55.280 --> 00:01:01.840
Well, I love things that are in the front of our mind because the back of our mind is where the stuff that lives there in terms of like my eyeball.
00:01:02.159 --> 00:01:06.159
So Andre, who is the roastery team leader, just went to Coffee Fest San Francisco.
00:01:06.319 --> 00:01:07.680
Shout out Coffee Fest San Francisco.
00:01:07.840 --> 00:01:10.879
Took the roastery team, had a great time.
00:01:12.079 --> 00:01:15.040
And I'm like, where are you at with events right now?
00:01:15.200 --> 00:01:16.799
You know, like what's your desire to go to them?
00:01:16.879 --> 00:01:17.680
How do you feel about them?
00:01:18.480 --> 00:01:20.400
I miss them, and I'd like to go to some.
00:01:20.719 --> 00:01:34.480
I had uh, I mean, I talked about it on my when you were you were out, I talked about Australia on a podcast, but it was really refreshing to me to connect with coffee industry folk, and it had been a really long time.
00:01:34.560 --> 00:01:38.959
I haven't been to an event since before the pandemics, so that's I'm missing them.
00:01:39.519 --> 00:01:57.200
I'm not missing them the same way that I used to, but man, it was nice to talk about what we do and have conversations about it with people who really care about you know this industry and business expression and creativity and coffee and all the shit that goes into it.
00:01:57.599 --> 00:02:03.519
What like what would you be interested in going to that's not SCA?
00:02:03.599 --> 00:02:05.599
Like you said you've never been to Coffee Fest.
00:02:05.680 --> 00:02:07.280
Would you be interested in going to Coffee Fest?
00:02:07.439 --> 00:02:10.400
Or what are the Yeah, I mean I would.
00:02:10.639 --> 00:02:11.520
Sorry, I was looking behind me.
00:02:11.599 --> 00:02:14.560
For those who are watching the video, there's a UPS truck coming up hot.
00:02:14.879 --> 00:02:18.479
But it's got money in his face, worldwide services, it looks like they have them.
00:02:18.639 --> 00:02:20.719
Yeah, it's holy fuck.
00:02:21.280 --> 00:02:22.879
So I mean, for here's the thing.
00:02:22.960 --> 00:02:32.879
Like, what I find, talking about it on other podcasts as well that we've shared, is that I end up finding fun and interest.
00:02:33.120 --> 00:02:33.599
I got you, dude.
00:02:33.680 --> 00:02:34.080
I want to do that.
00:02:34.159 --> 00:02:38.319
In a lot in a lot of things that maybe are not directly related.
00:02:38.479 --> 00:02:52.240
But Coffee Fest is one that feels similar to an SCA, but maybe more approachable, and also maybe more um closer in proximity to people that work near you.
00:02:52.400 --> 00:02:57.199
So I feel like I see like you engage more with the local scene of what's happened.
00:02:57.439 --> 00:02:58.560
Yeah, at least semi-local, right?
00:02:58.639 --> 00:03:10.719
Like one being in San Francisco means that there are people in proximity who may be able to come and experience our cafe or our what we have to offer, and you might learn about somebody that you could easily get to, right?
00:03:10.800 --> 00:03:29.520
You go to SCA, wherever it might be, or expo, and you're in a city where there's undoubtedly awesome coffee in some capacity, and then you talk to these people who you are going to be inspired by, but you're not really going to share an experience with them after that weekend, probably 98% of them, because they're all around the world, you know.
00:03:29.599 --> 00:03:31.199
So they're different things to me.
00:03:32.319 --> 00:03:38.080
So if like a local one, you you can kind of keep up on are you you're good with keeping up with people, though.
00:03:38.159 --> 00:03:39.439
You're good at keeping up with the people.
00:03:39.680 --> 00:03:41.280
Pretty good at jumbled today.
00:03:42.000 --> 00:03:43.599
Yeah, I'm good at keeping connected.
00:03:43.840 --> 00:03:47.360
I'm good at keeping connected in some capacity, right?
00:03:47.439 --> 00:03:49.759
Like people, people in the DMs.
00:03:49.919 --> 00:04:03.439
I'm not as I'm not as loud like on Instagram per se about sharing all the things that are going on, but people do hit me up a fair amount in the DMs, and I I often most oftentimes will respond to them and try to be helpful in some capacity.
00:04:03.680 --> 00:04:13.439
And yeah, there's a few people that like I sit on uh coaching calls with one person regularly recently, like for the last few months.
00:04:13.680 --> 00:04:15.680
So like you're coaching them or they're coaching you?
00:04:15.759 --> 00:04:16.480
No, I'm coaching them.
00:04:16.639 --> 00:04:17.120
You're coaching them.
00:04:17.279 --> 00:04:17.839
Yeah, nice.
00:04:18.000 --> 00:04:30.800
Um, so I mean, that stuff that's not exactly what you mean, but I do I do stay in contact and I like to try to help when possible because I I enjoy that as long as I'm not, you know, so overwhelmed that it's impossible or too busy.
00:04:31.040 --> 00:04:31.680
Yeah, yeah.
00:04:31.839 --> 00:04:36.399
Yeah, because m my thing with the coffee stuff is I'm when I'm there, I'm all about it.
00:04:36.560 --> 00:04:37.920
It just feels so energizing.
00:04:38.000 --> 00:04:43.040
And then as soon as I leave, I have that weak decompression period, and then I don't think about it at all.
00:04:43.279 --> 00:04:43.759
Yeah.
00:04:44.000 --> 00:04:44.319
Ever.
00:04:44.399 --> 00:04:45.279
So it's a different thing.
00:04:45.360 --> 00:04:53.199
And I'm really bad at not bad at, I just don't do a lot of that one-to-one person-to-person contact stuff.
00:04:53.360 --> 00:04:57.839
Like, I'm I don't keep up with anybody, including some of my best friends.
00:04:58.079 --> 00:05:06.560
Yeah, I mean, even even I do struggle with that part too, with the keeping up, like I mean, I do enough enough, but not as much as I'd like to.
00:05:06.639 --> 00:05:07.439
I think that's always a thing.
00:05:07.519 --> 00:05:08.879
But I'm I'm the same way too.
00:05:08.959 --> 00:05:16.240
Like every time I go to Honduras, I get a little better at Spanish, and I every time I leave, I'm like, I'm seriously going to do Spanish, yeah.
00:05:16.480 --> 00:05:31.279
And I do things like, you know, get babble and pay for it in advance and use it for like a week, and then I'm just like, turns out when you're a single dad business owner and you're trying to like stay healthy, you just uh use not a lot of time for that.
00:05:31.519 --> 00:05:42.560
So there could be, but I think there's only so much time in the day, and I end up putting my efforts, you know, where they go, and right, you know, it's just not it's hard to do everything.
00:05:42.879 --> 00:05:49.759
There's time, and then there's that feeling of even if I have the time, there's a certain amount of mental energy I have.
00:05:50.000 --> 00:05:50.639
Yeah, exactly.
00:05:51.600 --> 00:05:53.839
Like, is there gonna be a return on another thing in it?
00:05:54.160 --> 00:05:54.800
Right.
00:05:55.360 --> 00:06:08.000
Yeah, it's interesting because I thought of that too, because it would be really cool when Damien comes to like he shows up in the US and Which by the way, we're bringing we're gonna Damien's gonna come visit in in a year or so with his lady.
00:06:08.240 --> 00:06:10.959
It'd be rad to just be able to have a full-blown conversation with him.
00:06:11.199 --> 00:06:11.759
So rad.
00:06:12.160 --> 00:06:20.639
And then you're like, am I gonna put in you know, deep work for a year to have to make that happen?
00:06:20.959 --> 00:06:23.360
Well, and it's not unfortunately efficient work either.
00:06:23.519 --> 00:06:28.720
Like there's the efficiency work of knowing well, and a priority.
00:06:28.879 --> 00:06:29.920
Like, that's the other part.
00:06:30.079 --> 00:06:58.480
Like uh I want to be able to communicate with people and I like to be able to connect, and so in that way, it's like, oh, that feels like a really great reason to learn Spanish, and then there's all the other reasons that it could work in the day-to-day life, but then there's like, man, for the amount of time in that return being I only go to origin now once a year, you know, then that probably won't be as much of my job in the long run.
00:06:59.360 --> 00:07:04.399
That's a lot of time to do a cool brain exercise.
00:07:04.480 --> 00:07:10.399
I like the brain exercise concept of it, but it's it's a lot of time to not necessarily apply something very much, and I that's that's my issue.
00:07:10.480 --> 00:07:11.680
Like, and it's always been my issue.
00:07:11.759 --> 00:07:14.959
If I don't have a reason to apply it, then I lose interest.
00:07:15.120 --> 00:07:33.519
And I think that's where events for me actually do work is that I sit in this place where my mind goes to events, and either I see something or I have a conversation, and it usually sparks something that I bring back and put into play in some capacity, if not more than one thing.
00:07:33.680 --> 00:07:37.199
And so that is why you know it's helpful for me.
00:07:37.360 --> 00:07:59.040
Getting getting out of the routine, getting into different places, your my brain ends up putting puzzle pieces together in those places more often than it does if I'm in in here looking at what we have going on all the time and like spinning my wheels on how to make it better, how to coach specifically, you know, like you need that back and forth, and you need I need to to change the scenery for Eureka moments.
00:07:59.360 --> 00:08:03.279
Like a fresh, yeah, fresh set of and because I can go those places, right?
00:08:03.360 --> 00:08:18.079
I do I either get confirmation or I whatever the case may be, but I usually do leave those places with a little bit more than like that senior vacation where you're just hyped out of your mind and then you come back and like everything goes back to the exactly the same.
00:08:18.240 --> 00:08:18.560
Yeah.
00:08:18.720 --> 00:08:19.040
Yeah.
00:08:19.279 --> 00:08:19.759
Yeah.
00:08:20.000 --> 00:08:27.759
I come back and the energy's there, and then I have all these ideas, but only about five percent of it sticks for some reason.
00:08:28.079 --> 00:08:28.800
That's still good though.
00:08:28.959 --> 00:08:30.079
It's pretty good, yeah.
00:08:30.319 --> 00:08:39.759
I'm for me, I think I load them up differently where I'm less in I'm I'm for me, it's less about those Eureka moments.
00:08:39.840 --> 00:08:44.159
Yeah and it's more about I don't know what it's about, honestly.
00:08:44.240 --> 00:08:51.519
It's just about good energy, like this kind of let it go kind of energy that I don't get a lot here.
00:08:51.919 --> 00:09:03.360
Because even though we have things to do there and there's responsibilities, it feels completely different than the day-to-day coming to work because you're getting energy pumped into you from all angles.
00:09:03.600 --> 00:09:14.960
There's you know, you see people you haven't seen for years, you see people who you respect, you see people who are asking you interesting questions, and you see, and I'm just like, dang, how do I get that on the day-to-day?
00:09:15.039 --> 00:09:17.039
Like, how do I cultivate that on the daily?
00:09:17.519 --> 00:09:18.399
Well, that's the thing, right?
00:09:18.480 --> 00:09:35.039
I think those for me, that is what leads me to the Yugreek moments is I don't go in planning to have them, but you get that energy pumping, but you also get people speaking to you and asking you questions in ways that you aren't typically getting them asked at home or in your own business, right?
00:09:35.120 --> 00:09:44.879
So they're all coming at you asking like hows and whys, and you know, they want all these clarifying examples of what we may do or how they may integrate it.
00:09:45.120 --> 00:09:53.759
And you get to kind of at least for one example is you get to go kind of back and forth and suggest what we do and why and how it might work.
00:09:53.840 --> 00:09:57.600
And then what happens for me is they'll tell me, well, here's what goes on and how we do it.
00:09:57.679 --> 00:10:13.279
And so what that usually leads to is the thing that I always love, which is like, how does this concept that I believe and we believe could probably live ubiquitously, which means everywhere, work when somebody runs their business in a different way than we do.
00:10:13.360 --> 00:10:19.759
And that's usually where there's some sort of new math and new logistics that elevate everybody.
00:10:19.919 --> 00:10:21.679
And so that happens, I think, a ton.
00:10:21.840 --> 00:10:27.759
Happens at literally nonstop at you know, expo, whether it's at dinner or not.
00:10:27.840 --> 00:10:39.360
And then the other best part about expo is you'll have those random dinners where you maybe have a couple drinks or you get a little loopy in some capacity, and you're just laughing and cracking up with people that are the same thing, right?
00:10:39.440 --> 00:10:45.200
They're all they're all jacked up on energy and they're in a place where they don't have to have responsibility that's super intense.
00:10:45.600 --> 00:10:50.960
And we get to just have some fun and chat about shit together and laugh about all those years.
00:10:51.279 --> 00:10:51.759
Yeah.
00:10:52.080 --> 00:10:52.879
Yeah, man.
00:10:53.440 --> 00:10:53.759
Man.
00:10:54.000 --> 00:10:56.000
Oh, I are you feeling like you want to go to an event right now?
00:10:56.159 --> 00:10:56.799
Is that what's happening?
00:10:57.120 --> 00:10:59.519
No, no, I well, I feel differently about different events.
00:10:59.600 --> 00:11:00.080
I don't know why.
00:11:00.159 --> 00:11:07.039
Like Andre's talking about Coffee Fest, and he's talking about what's happening there, and he's feeling his I'm feeling his energy.
00:11:07.200 --> 00:11:07.519
Right.
00:11:07.679 --> 00:11:12.480
And I'm I'm thinking that's awesome, and I'm so glad that he went, and I'm so glad that he took the team.
00:11:12.720 --> 00:11:12.960
Yeah.
00:11:13.120 --> 00:11:16.799
And at the same time, I'm thinking, geez, I'm glad I'm not there.
00:11:17.039 --> 00:11:30.799
And it's something about I think the thing that's keeping me from being excited about events that aren't something like SCA.
00:11:30.960 --> 00:11:32.720
SCA is just this huge thing.
00:11:32.960 --> 00:11:33.279
Yeah.
00:11:33.440 --> 00:11:43.200
So when it comes to SCA, I don't necessarily look at it in terms of what am I going to learn there as far as the content and of you know speakers or anything.
00:11:43.519 --> 00:11:48.080
I'd know that people are going to be there showing off their coolest shit, whatever that is.
00:11:48.320 --> 00:11:48.399
Right.
00:11:48.559 --> 00:11:50.159
You know, whether that's trying to start a new trend.
00:11:50.480 --> 00:11:52.559
There's a lot of new stuff going on, so there's a lot of people.
00:11:52.720 --> 00:11:54.639
So kind of anyone, everyone's there.
00:11:54.799 --> 00:11:55.200
Yep.
00:11:55.440 --> 00:12:14.879
The smaller events, I'm just kind of I see the panels and I see what the discussion, and I'm just like, I just don't even that just seems so I don't want to say base level to like hate on anybody, but I'm just like, dude, I can't sit through another one of these almost generic panel discussions about this, this, that.
00:12:15.120 --> 00:12:15.759
I just don't know.
00:12:15.840 --> 00:12:17.600
I think I'm craving something different.
00:12:17.679 --> 00:12:36.879
I I feel like I feel like every event is catering to a specific audience, and you know, no hate at all, but like I think Coffee Fest has generally and it's changed, it's it's gotten better for sure, but I feel like it has generally been like the entry-level event.
00:12:37.039 --> 00:12:40.799
It's like really accessible, and there's a lot of things that are geared towards beginners.
00:12:41.039 --> 00:12:41.600
I think that's great.
00:12:41.679 --> 00:12:44.559
Like, don't get me wrong, like that's that's cool.
00:12:44.799 --> 00:12:46.960
I just don't know what I would do if I was there.
00:12:47.279 --> 00:12:49.440
I meet some really nice people, no doubt.
00:12:49.679 --> 00:12:52.480
I'd have some good conversations, no doubt.
00:12:52.720 --> 00:12:53.120
Yeah.
00:12:53.360 --> 00:12:56.559
But I I think I'm I don't know.
00:12:56.639 --> 00:13:00.559
I'm well, you probably want an elevated elevated maybe this is the wrong word.
00:13:00.720 --> 00:13:09.279
I think potentially what is happening, and this is kind of what I also am looking at when I go to these things, is you're looking for what's the experience like, right?
00:13:09.360 --> 00:13:12.320
What's the how how are the details put together, whatever, whatever it might be, right?
00:13:12.399 --> 00:13:18.240
The content, what's the experience, and how valuable, intentional, inspiring is it?
00:13:18.480 --> 00:13:26.639
And obviously, I think you know, and we probably would both get something out of most events if we like really look for it.
00:13:26.799 --> 00:13:27.039
Sure.
00:13:27.279 --> 00:13:27.519
Sure.
00:13:27.679 --> 00:13:28.000
Yeah.
00:13:28.159 --> 00:13:35.360
But like I I think about it too in a couple ways, like a coffee fest, which again I have never been to.
00:13:35.519 --> 00:13:54.399
So we'll just say if I went to Coffee Fest, I would probably, aside from hoping for a cool interaction with some people that I know and maybe a surprise out of a speaker, sure, or something, like in something, I would be looking at things like what what kind of intention, like what does this event feel like and look like?
00:13:54.480 --> 00:13:55.759
What do they do with the space?
00:13:55.840 --> 00:13:57.919
What how was the, you know, how how did they put it together?
00:13:58.000 --> 00:14:00.960
And that's the stuff that I kind of look at.
00:14:01.120 --> 00:14:02.240
Is it just a bunch of booths?
00:14:02.320 --> 00:14:03.360
Did they, you know, is it whatever?
00:14:03.440 --> 00:14:04.240
Is there intentionality?
00:14:04.320 --> 00:14:05.200
Does the whole place feel good?
00:14:05.279 --> 00:14:06.799
Is there cohesiveness?
00:14:07.039 --> 00:14:09.360
And you know, you asked earlier, what are some other expos?
00:14:09.519 --> 00:14:12.639
Like, I haven't paid for it, but I would love to go to D23, right?
00:14:12.720 --> 00:14:20.639
The Disney Expo, or like any of the, I mean, honestly, it'd be really interesting, and I'm not even a huge comic book guy, but to go see what like Comic Cons or some of these other ones are, right?
00:14:20.720 --> 00:14:21.840
Because what is it would be interesting.
00:14:22.000 --> 00:14:22.480
You know what I'm saying?
00:14:22.559 --> 00:14:23.360
Like, I feel you.
00:14:23.600 --> 00:14:26.080
That's where I'm I'm doing this no matter what.
00:14:26.159 --> 00:14:30.879
I'm going in and going, like, what kind of what can I learn from how somebody puts on an event?
00:14:31.039 --> 00:14:35.840
Because we put on some form of a show or experience everywhere we are.
00:14:35.919 --> 00:14:37.840
And that's I think where I can always learn.
00:14:38.000 --> 00:14:44.480
Like other things I look at are how many people showed up to this and how well, in my opinion, is it done.
00:14:44.799 --> 00:14:54.720
And no matter what the event is, if I think that it could be done a shit ton better and there's a ton of people coming to it, I'm like, oh, there's a lot of opportunity.
00:14:54.799 --> 00:15:00.000
If this many people are willing to come to something that is this, and again, I'm not talking about any of the events out there.
00:15:00.080 --> 00:15:07.840
I don't have a baseline I'm speaking about, but if if that's the case, that means that there is a a need and an interest that we could lean into.
00:15:08.080 --> 00:15:17.279
And if that lines up with what we're about as a company, mission values, vision, and how-tos, then that means that there's an opportunity for us to engage in that, you know.
00:15:17.440 --> 00:15:21.120
So there's all this stuff happening in my mind when I'm there that I'm just kind of like looking at.
00:15:21.200 --> 00:15:25.200
I'm like kind of case studying and paying attention to weird shit like that.
00:15:25.360 --> 00:15:28.480
And I don't always talk about it, I just kind of like absorb it.
00:15:28.799 --> 00:15:29.279
Sure.
00:15:29.519 --> 00:15:32.000
So I mean that that would be, I would love to go to D23.
00:15:32.080 --> 00:15:32.559
It's expensive.
00:15:32.639 --> 00:15:34.000
They talk how much is it?
00:15:34.879 --> 00:15:35.519
Great question.
00:15:35.919 --> 00:15:37.279
It's like thousands of dollars.
00:15:37.600 --> 00:15:40.399
Uh no, but it's not cheap.
00:15:40.480 --> 00:15:41.360
And I think they sell out.
00:15:41.440 --> 00:15:42.399
I think there's like pre-sale tickets.
00:15:42.480 --> 00:15:42.879
Let's find out.
00:15:43.120 --> 00:15:44.320
It's not an invite-only thing.
00:15:44.480 --> 00:15:44.960
No, no, no.
00:15:45.039 --> 00:15:46.799
It's an expo, just like all of them.
00:15:47.759 --> 00:15:49.840
How much is D23?
00:15:51.600 --> 00:15:53.440
Why is it always called D23?
00:15:55.519 --> 00:15:57.679
It's presented by Visa, you guys, so you know it's good.
00:15:58.080 --> 00:15:58.240
Ooh.
00:15:58.480 --> 00:15:58.960
Big sponsor.
00:15:59.200 --> 00:15:59.600
Uh no.
00:15:59.679 --> 00:16:00.480
Annual membership.
00:16:00.639 --> 00:16:08.159
Okay, so you only D23 gold members can purchase tickets for destination 23, so you have to pay 99 bucks, 100 bucks a year to even be in there.
00:16:08.480 --> 00:16:11.279
And then general admission is 330 bucks.
00:16:11.440 --> 00:16:12.399
Basically 330 bucks.
00:16:13.759 --> 00:16:18.240
While preferred admission with closer seating during panels is like nearly 600 bucks.
00:16:18.480 --> 00:16:19.600
Right, you got your levels.
00:16:20.080 --> 00:16:23.279
So, I mean, it's not cheap, not insanely expensive.
00:16:24.799 --> 00:16:26.639
Again, I don't even know, I don't know what to expect.
00:16:26.720 --> 00:16:48.960
All that I do know is that from the pictures well and the experience, they're obviously playing to a scale of this is how many people come, but they're getting, you know, famous actors and actresses from all these movies that are coming out to come talk about them and tell you about what's coming in the future of film parks, uh hotels, food.
00:16:49.120 --> 00:16:52.320
Like it's a really interesting thing.
00:16:52.399 --> 00:16:55.840
And then obviously they're gonna put energy into magic moments.
00:16:56.399 --> 00:16:57.360
An entertainment expo.
00:16:57.840 --> 00:16:58.399
Yeah, totally.
00:16:58.639 --> 00:17:09.599
You know, and so I guess that's the thing too, is it's like you're clearly going to be not like you're gonna be entertained, you're gonna be in f informed, you're gonna be stimulated.
00:17:10.720 --> 00:17:13.519
And you will do that at a lot of our coffee stuff too.
00:17:13.599 --> 00:17:19.359
Like there are people who are very interested in it, but it's usually not as like flashy and magical.
00:17:20.960 --> 00:17:22.319
Except for the people interaction.
00:17:22.400 --> 00:17:23.440
That's what makes it magical.
00:17:23.599 --> 00:17:25.440
Like the people interaction is what make it magical.
00:17:25.759 --> 00:17:31.119
Well, because it's a it's uh most of them are built around the basic trade show model.
00:17:31.279 --> 00:17:37.599
Yeah, and a trade show is a trade show whether you go to Yeah, they're all you know, Expo West isn't too different than Coffee Fest.
00:17:37.759 --> 00:17:45.519
Yeah, probably where you have booths and things, and then there's some people doing weird stuff, and then there's some classes, it's kind of like a copy-paste model.
00:17:45.599 --> 00:17:59.519
It's almost like the models based around there's there's some sort of trade show model that's not based around what you're gonna get while you're there, but basically the idea that you don't want to be left out.
00:17:59.680 --> 00:18:07.200
Yeah, whereas like the content and the experience is secondary to the whole reality that everyone in the industry is going to be there.
00:18:08.079 --> 00:18:08.880
You better go.
00:18:09.039 --> 00:18:18.079
Yeah, and if you don't go, even if you wouldn't have learned anything from a class or saw a new product that you want to get or didn't even have a friend, you would feel like you missed out if you didn't go.
00:18:18.240 --> 00:18:20.880
So I think there's some magic in creating something like that.
00:18:21.039 --> 00:18:29.519
Not like that's the goal, but I think that's a lot of what these trade shows in general, like that's how they operate.
00:18:29.839 --> 00:18:30.720
Like that's the pull.
00:18:30.880 --> 00:18:37.119
And you know, maybe the Disney ones like a higher level because you know they're gonna lean into you in experience.
00:18:37.200 --> 00:18:39.680
You couldn't really be Disney and have a generic trade show.
00:18:39.759 --> 00:18:39.920
Sure.
00:18:40.160 --> 00:18:41.759
It wouldn't match up with the brand, right?
00:18:42.000 --> 00:18:48.880
But like if you look some at something like SCA, they don't have like a big experiential promise that's associated with their brand.
00:18:48.960 --> 00:18:49.119
Sure.
00:18:49.279 --> 00:18:51.200
They're simply the specialty coffee association.
00:18:51.359 --> 00:18:51.519
Right.
00:18:51.599 --> 00:18:58.160
And those they have a mission statement, but it's yeah, not based around show and pizzazz, it's based around coffee.
00:18:58.240 --> 00:19:00.000
I don't even know what it is, but I've read it before, right?
00:19:00.160 --> 00:19:00.880
I've read, yeah.
00:19:01.039 --> 00:19:02.400
Well, I mean you think about that too, right?
00:19:02.480 --> 00:19:06.720
You're like uh the Concourse de Legance is like an expo of sorts for cars.
00:19:06.960 --> 00:19:08.799
People have kind of figured out what that's gonna look like.
00:19:09.039 --> 00:19:14.880
Really fancy cars and what showcasing some of the future of things, right?
00:19:15.119 --> 00:19:18.480
I don't even know enough about that one, but or or other car stuff you've gone to, right?
00:19:18.559 --> 00:19:23.119
I mean, well, I think yeah, I think you're tapping into what it is because it's like you know, it's like who's it for?
00:19:23.200 --> 00:19:23.680
What's it for?
00:19:24.000 --> 00:19:25.599
Like maybe it's just to show up and show off.
00:19:25.680 --> 00:19:38.559
Like maybe it's just getting the right people in the door, and maybe you know, 10% of the people there are actually kind of interested in buying a car, but for everybody else, it's like I paid the entropy and I'm a part of this because it's the social situation I want to be in.
00:19:38.799 --> 00:19:39.519
The marketing too.
00:19:39.680 --> 00:19:42.319
It's it's like being with the people who are doing things.
00:19:42.480 --> 00:19:44.640
Like these are the people.
00:19:44.880 --> 00:19:45.279
Yeah.
00:19:45.519 --> 00:19:47.440
And that's yeah, it it's interesting.
00:19:47.519 --> 00:19:48.640
There's a win there.
00:19:48.799 --> 00:19:50.720
No, yeah, I don't think without a win for me, right?
00:19:51.039 --> 00:19:52.480
I don't think that's bad necessarily.
00:19:52.720 --> 00:20:13.839
I just think it's it's something that maybe a lot of people could easily overlook where they feel like they're ignoring the affiliation aspect of everything, and they're saying, like, cool, like, really what I'm offering is just simply the knowledge or the um, you know, the coursework, but that's not really it at all.
00:20:14.000 --> 00:20:17.200
There's like a bigger, it's the social connection piece that brings us all together.
00:20:17.440 --> 00:20:17.759
Absolutely.
00:20:18.000 --> 00:20:26.640
Because everything we do, we're whether we want to or not, we're kind of looking at like, oh, status, affiliation, who's in, who's out, or like who am I in with.
00:20:26.880 --> 00:20:27.359
Right.
00:20:27.519 --> 00:20:27.920
Yeah.
00:20:28.079 --> 00:20:39.839
And those connections are if you leave with more new connections or like a new friend or like a I don't know, a better formed relationship, that's that's something I think everybody can feed off of no matter what.
00:20:40.000 --> 00:20:40.799
And that's always fun.
00:20:40.960 --> 00:20:44.480
And you definitely come to talk to people that are connected to the same stuff you are too.
00:20:44.559 --> 00:20:49.119
And everybody likes to feel like they're a part of something, so there's a lot of value in that alone, too.
00:20:49.279 --> 00:20:50.880
Giving just a space, yeah.
00:20:51.200 --> 00:20:52.720
Space to explore, just explore the space.
00:20:52.960 --> 00:21:07.200
It's no different than a cafe where you build a cafe and you would say that your doors are open to all, but if you went to four different cafes that are wildly different, you'd see four different groups of people there.
00:21:07.359 --> 00:21:16.160
You know, like there's the different cafes kind of attract and curate their own customer base, even though there is some sort of crossover.
00:21:16.640 --> 00:21:24.960
Where it's like, I'd say the even though we share probably let's say 20% of customers, like the 11th hour crowd is different than our crowd.
00:21:25.200 --> 00:21:25.519
Sure.
00:21:25.759 --> 00:21:27.759
You know, is different, way different.
00:21:28.400 --> 00:21:34.000
We're closer than either one of us would be to, let's say, the Santa Cruz coffee roasting crowd.
00:21:34.240 --> 00:21:34.880
Yeah, for sure.
00:21:35.119 --> 00:21:40.079
So every business, every entity, every event, you're kind of curating the people that you want to be there.
00:21:40.880 --> 00:21:44.720
Yeah, I'm thinking about Expo because that's the only one I've been to, right?
00:21:44.799 --> 00:21:51.519
And I think there's also something that I can't compare, which is at Expo you have all these booths, right?
00:21:51.599 --> 00:21:56.960
And they're all kind of selling something or hoping to get sales because they're there, right?
00:21:57.039 --> 00:22:06.400
They're either showcasing a product or Or uh service or whatever, machinery, it doesn't really matter, but that's that's kind of a big part of it.
00:22:06.559 --> 00:22:13.519
And so I'm wondering too, like they brought up D twenty three, is that even a part of it?
00:22:13.599 --> 00:22:14.720
You know, you know what I'm saying?
00:22:14.799 --> 00:22:20.000
Like I'm sure it has to be in some capacity, but maybe it's not, you know, like Expo West, sure, right?
00:22:20.160 --> 00:22:30.160
Like uh that's the food one, so I imagine there's gonna be whatever, all the solutions to cleaning supplies, and and that stuff is, you know, all these all these vendors are going with an intent as well, right?
00:22:30.240 --> 00:22:36.799
Which is to, you know, whatever, get more sales, gather more relationships, like they're gonna come out of it with the ROI on spending that money.
00:22:37.039 --> 00:22:41.119
But I wonder about, you know, like the car shows.
00:22:41.279 --> 00:22:44.720
Obviously, there's there's gotta be a a monetary factor.
00:22:44.960 --> 00:22:52.720
But with the Disney one, I'm like, is that monetary return really just gonna be on like there's gonna be a ton of merch and a ton of things they're gonna be getting people hype to just buy because they went to the body.
00:22:52.880 --> 00:22:53.599
I think that's what it is.
00:22:53.680 --> 00:23:05.119
It's like you like even at uh Expo for us, I still feel like it's your it's not necessarily a direct sales play, it's sales through the awareness of this is cool.
00:23:05.279 --> 00:23:06.640
So for sure.
00:23:06.960 --> 00:23:10.079
Um I think Lamerzoca does a great job with this, actually.
00:23:10.240 --> 00:23:18.559
They shout out they will often make things that I'm pretty sure they know aren't gonna work in the real world and don't need to work in the real world.
00:23:18.720 --> 00:23:25.359
Like, for example, the Leva, that lever machine, the new modern lever that they I don't know, it's probably like eight years ago now.
00:23:25.599 --> 00:23:35.279
When they came out with that, it just you want to stand by it and take a picture and it gets you talking about the brand and you know, maybe five shops and anywhere use it.
00:23:35.359 --> 00:23:36.799
Yeah, and you like to play with it for sure.
00:23:36.960 --> 00:23:39.200
It's just not a practical, but that's not what it's for.
00:23:39.279 --> 00:23:43.119
It's not to get you to buy that thing, it's to remember La Marzoco.
00:23:43.279 --> 00:23:56.720
We do things that are interesting and awesome, and I'm pretty sure that D23, that was when in that into the unknown, like the making of Frozen 2, that's where they had the cast members do that live.
00:23:57.119 --> 00:24:00.400
Didn't they do a live song live?
00:24:00.640 --> 00:24:03.680
Like the people there, which is that same kind of flex.
00:24:03.839 --> 00:24:08.480
It's like, dude, I watched freaking Kristen Bell singing on stage 23.
00:24:08.720 --> 00:24:15.680
Like I'm cool mo I'm gonna remember this movie that I haven't even seen yet, and I don't even know what it looks like for the rest of my life.
00:24:15.839 --> 00:24:17.759
And like, and Disney does stuff like that.
00:24:17.920 --> 00:24:19.839
Yeah, that's what they do, you know.
00:24:20.240 --> 00:24:26.240
And that's kind of that's kind of what everybody is is showing off, and everyone's got a different level of promise, right?
00:24:26.400 --> 00:24:30.559
Some like the packaging people, they have a much more mellow promise, right?
00:24:30.640 --> 00:24:34.319
Where you can see you go to the packaging booth and it's just very like cut and dry.
00:24:34.480 --> 00:24:34.720
Sure.
00:24:34.880 --> 00:24:39.119
You see people's art, but they're basically saying, like, hey, we can make what you need and we can make it in a timely manner.
00:24:39.440 --> 00:24:42.880
Here's all different styles, here's all our cool technology that we can use to do it, yeah.
00:24:43.039 --> 00:24:46.720
But it's not super inspirational, like, but you don't really need it to be.
00:24:46.880 --> 00:24:47.519
Yeah, no doubt.
00:24:47.680 --> 00:24:48.640
You know, I feel that.
00:24:48.799 --> 00:24:50.799
And that was like, I forget his name already.
00:24:50.880 --> 00:24:52.079
I'm I'm doing bad.
00:24:52.160 --> 00:24:58.799
But the gentleman from La Marzoka who was in the shop today, um I remember you were on a cycle cross race, I remember you were hucking it through the mountains.
00:24:58.880 --> 00:25:00.559
I remember you went to Bonnie Doon, I just forgot your name.
00:25:00.799 --> 00:25:01.759
Remember you're tall and you have a beard.
00:25:01.920 --> 00:25:03.359
He's all how do you like our your strata?
00:25:03.440 --> 00:25:04.480
I was like, we love it.
00:25:04.640 --> 00:25:15.039
Yeah, I was like, I know that's not a helpful feedback kind of answer, but you'd be hard pressed for us to even consider buying a machine from another manufacturer.
00:25:15.200 --> 00:25:15.680
Oh, absolutely.
00:25:16.000 --> 00:25:17.599
Based off of everything you do, you know.
00:25:17.839 --> 00:25:19.119
So there's that.
00:25:19.279 --> 00:25:27.839
Whether it's a strata or whatever, pretty good feedback for someone, whatever it else it is, is like keep doing things like that because I remember that shit and I value that stuff.
00:25:28.000 --> 00:25:31.519
I value the exploration even if I'm not gonna buy that particular machine.
00:25:31.759 --> 00:25:32.240
Yeah, dude.
00:25:32.400 --> 00:25:34.640
You know, same thing with the strata EP.
00:25:34.799 --> 00:25:37.920
It's like we played with it, it wasn't for us, but I value the exploration.
00:25:38.160 --> 00:25:40.480
Right, and the new updated version of that.
00:25:40.720 --> 00:25:44.960
Uh I the shoot, I'm also blanking on the name.
00:25:45.680 --> 00:25:46.960
But it just came out as well.
00:25:47.119 --> 00:25:48.079
Why am I blanking on the name?
00:25:48.240 --> 00:25:48.960
I don't know, I forgot either.
00:25:49.200 --> 00:25:50.160
The strata McLaser.
00:25:50.240 --> 00:25:50.400
Anyway.
00:25:50.640 --> 00:25:51.359
Strata McLaser.
00:25:51.440 --> 00:25:52.880
That's I think what it's called, if I'm not mistaken.
00:25:53.119 --> 00:25:54.160
Back to the Strata future.
00:25:54.319 --> 00:25:55.440
Back to the McLaser.
00:25:55.680 --> 00:25:57.200
I really want to play with one of those.
00:25:57.359 --> 00:26:07.359
I you know, and having one and having us use it the exact same way as our current machines can work, and then being able to play with the other stuff would be really fun too.
00:26:07.680 --> 00:26:09.119
So I totally back that.
00:26:09.279 --> 00:26:10.079
Thanks, LaMarzo.
00:26:10.400 --> 00:26:10.559
Let's go.
00:26:10.640 --> 00:26:11.200
Thanks, Lamarzo.
00:26:11.440 --> 00:26:20.880
And that's but you're right, like sometimes you get to an event and you get to experience a moment like that, and it kind of further clarifies or just helps you remember, like, oh yeah, this is awesome.
00:26:21.039 --> 00:26:26.960
And even again, back to the people, I've always had great experiences with all my La Marzoco friends.
00:26:27.519 --> 00:26:29.519
And that's rad.
00:26:30.160 --> 00:26:31.359
It feels good to see them.
00:26:31.920 --> 00:26:45.680
That's like, yeah, that that just got me thinking about marketing budgets and spending marketing money because you know, you're talking about a trade show.
00:26:45.759 --> 00:27:00.400
A traditional business model would say, well, maybe not even, but a generic business model would say, cool, if we spend X amount of money on this thing, we'd expect to book X amount of units right there, or but it wouldn't really work like that.
00:27:00.559 --> 00:27:14.400
You're like, we're gonna spend thirty thousand dollars doing this thing, and then over the course, if we do that every year, if we go to every event keep doing that, over the next six years, we hope to sell X mini machines.
00:27:14.480 --> 00:27:23.279
Like the long play is just super and it's not even a sales play, it's a it's a bigger cultural play that is directly connected to a sales play.
00:27:23.680 --> 00:27:25.440
Which that's yeah, anyway.
00:27:25.599 --> 00:27:27.279
Anyway, I'm over the edge now, dude.
00:27:27.680 --> 00:27:28.720
Over the edge and over again.
00:27:28.960 --> 00:27:30.799
That's a Pirates of the Caribbean line.
00:27:31.039 --> 00:27:33.279
Well, man, I feel like that's been a great conversation.
00:27:33.599 --> 00:27:34.960
You want to go get those cambros going, right?
00:27:35.200 --> 00:27:37.680
I want to get those cambros going for my What are you doing?
00:27:37.759 --> 00:27:38.240
Tell everybody.
00:27:38.480 --> 00:27:39.119
Oh, I'm well, I mean.
00:27:39.440 --> 00:27:40.559
I don't downplay it, come on.
00:27:40.640 --> 00:27:42.880
I mean, it's a mellow, it's a mellow hang, dude.
00:27:42.960 --> 00:27:46.559
Uh Taste of the Warriors, it's a G-League Warrior uh experience.
00:27:46.720 --> 00:27:53.119
There's just a bunch of vendors who go in and and honestly just hand out samples and socialize for a couple hours.
00:27:53.200 --> 00:27:59.680
So Eli and I uh are gonna go be a Cambro, a couple cambros of some iced coffee.
00:27:59.759 --> 00:28:00.799
We're gonna make a couple mixed drinks.
00:28:00.880 --> 00:28:14.799
One's gonna be kind of a play on you know white Russian, and the other one's gonna be a play non-alcoholic on on, gosh, I don't know, a coffee cocktail, a really simple one, loosely based off of this drink called the missile that we made back in the day at Verve.
00:28:15.200 --> 00:28:19.599
But we're just gonna go serve some stuff, say hi, high five people.
00:28:19.680 --> 00:28:28.079
Uh the marketing teams put together some merch resa handout and some information about our company, which is supposed to be ready by tomorrow, and that's gonna be it.
00:28:28.160 --> 00:28:38.880
You know, we'll set up a table, we'll put the stuff, we'll bring some ice, load up a Canberra with uh some alcohol and coffee, load up another camber with uh coffee, and pour some drinks and high five some people.
00:28:39.039 --> 00:28:41.359
And the the Warriors players will be there too.
00:28:41.599 --> 00:28:44.799
So, you know, at the end of the day, it's again it's a social interaction.
00:28:44.880 --> 00:28:46.160
I think it'll be fun.
00:28:46.960 --> 00:28:49.119
There's probably like 40 vendors.
00:28:49.200 --> 00:28:52.079
It's not a huge location because it'll all be on the court.
00:28:52.480 --> 00:28:56.960
And I think, you know, it's later in the day, so I don't expect a ton of people to be interested in coffee.
00:28:57.039 --> 00:28:59.200
That's why I did a coffee alcoholic cocktail.
00:28:59.519 --> 00:29:04.960
Most of them are gonna be trying beer and wine and cider and like it's there's like a lot of alcohol vendors.
00:29:05.119 --> 00:29:05.440
Yeah.
00:29:05.599 --> 00:29:06.400
So, you know.
00:29:06.799 --> 00:29:08.960
And what do you what makes you want to do that?
00:29:09.039 --> 00:29:09.759
Like, what do you want to do?
00:29:09.920 --> 00:29:15.920
I mean, it's a little bit of just a friend friendly, like it's local interaction, but it's also a little bit of a friendly flavor favor.
00:29:16.160 --> 00:29:19.440
I I hang with some of the teeth people who work for the G-League Warriors.
00:29:19.519 --> 00:29:20.880
We play basketball on a team together.
00:29:21.039 --> 00:29:25.359
He's been asking for I don't know, two I think he's asked me twice.
00:29:25.440 --> 00:29:36.720
This will be the third year, and they I just I figured it at this point, like I know enough people who kind of go to those games and who will be at that event.
00:29:36.880 --> 00:29:43.759
And I and again, I think it's good for us to interact in some capacity with other low like our community.
00:29:43.920 --> 00:29:46.559
And there's not a lot of opportunities to do that.
00:29:46.640 --> 00:29:53.039
So there'll be a bunch of other local businesses will kind of be in there and they'll be able to see some faces behind our brand.
00:29:53.119 --> 00:29:54.400
And again, same thing.
00:29:54.480 --> 00:30:03.680
Like, I want to get in there and say, Okay, here's here's a little shot at a like a super mini event where we're not gonna go over the top.
00:30:03.759 --> 00:30:14.559
I'm looking to just do something really simple but have it taste really good, and then kind of calibrate to see like where we sit based on the amount of energy that I'm able to put into that event versus everybody else.
00:30:14.640 --> 00:30:18.720
And I'm kind of going into it a little bit case studying a little bit, like, let's see what happens.
00:30:18.960 --> 00:30:20.720
That's that's it for now, you know.
00:30:20.960 --> 00:30:31.680
And yeah, it's always weird when something's like hanging, you're all well, I just I gotta get this event planned out, and it doesn't require a power, it doesn't require an espresso machine.
00:30:31.759 --> 00:30:34.880
Like it's in in that context, it's the most simple event I've ever done.
00:30:34.960 --> 00:30:35.200
Yeah.
00:30:35.359 --> 00:30:36.240
But it's also local.
00:30:36.559 --> 00:30:41.119
And the other ones, you're far away from here, so it's like no matter what, people are gonna like like your vibes.
00:30:41.279 --> 00:30:42.160
Same thing will happen here.
00:30:42.240 --> 00:30:48.160
They're just I'm gonna hear a lot more about who we are in their eyes tomorrow night.
00:30:49.440 --> 00:30:58.880
So I'm I'm just gonna listen and be nice, hand out drinks to people, see if see them all get over overly faded, most of these locals.
00:30:58.960 --> 00:31:00.079
And be fun.
00:31:00.240 --> 00:31:00.720
Yeah.
00:31:01.039 --> 00:31:01.599
With Eli?
00:31:01.839 --> 00:31:02.319
With Eli, dude.
00:31:02.400 --> 00:31:03.279
And Eli's super fun.
00:31:03.359 --> 00:31:03.759
Eli's great.
00:31:03.839 --> 00:31:04.400
We're gonna have a good time.
00:31:04.480 --> 00:31:04.640
Yeah.
00:31:05.519 --> 00:31:06.799
Maybe Mark, but we'll see.
00:31:06.880 --> 00:31:07.359
TBD.
00:31:07.680 --> 00:31:08.559
Mark, dude, whatever.
00:31:08.880 --> 00:31:09.200
Fine dog.
00:31:09.359 --> 00:31:13.359
So yeah, I'm gonna go get those cambros, I'm gonna rinse them all out, and then honestly, there's not a lot.
00:31:13.519 --> 00:31:13.920
It's weird.
00:31:14.000 --> 00:31:15.680
There's not a lot to like prep.
00:31:16.240 --> 00:31:19.519
Are you making everything bulk like batch brewed before?
00:31:19.599 --> 00:31:19.920
Like bulk.
00:31:20.079 --> 00:31:23.440
Yeah, like I'm gonna batch a cocktail, like kegged cocktail style, or are you?
00:31:23.759 --> 00:31:25.839
So my yeah, like my no, my plan is this.
00:31:25.920 --> 00:31:31.599
Like, my plan is to do the two the two cambros of cold coffee, which is probably way more than we need.
00:31:31.839 --> 00:31:37.359
But and then we'll have I'll get ice on the way and fill up a uh ice chest with ice, right?
00:31:37.440 --> 00:31:53.039
And so every cup's gonna get like uh it's an eight-ounce cup, fill it up all the way with ice, like half of it with cold brew, which will fill up a lot, and then a shot of you know, alcohol or syrup or cream or the combination, shot, shot, shot, full cup, hand it to him.
00:31:53.519 --> 00:31:54.960
Hand it to him, hand it to him, hand it to him.
00:31:55.039 --> 00:31:55.279
Here's the thing.
00:31:55.440 --> 00:31:56.880
Does the missile thing have rum in it or what?
00:31:57.039 --> 00:31:58.400
No, that's the non-alcoholic.
00:31:58.480 --> 00:32:04.720
That's just gonna be straight up like some vanilla, some some cold brew, some cream, all blended together all nicely.
00:32:05.039 --> 00:32:06.559
Think about a missile with rum, dude.
00:32:06.799 --> 00:32:07.440
It'd be delicious.
00:32:07.759 --> 00:32:08.079
So good.
00:32:08.240 --> 00:32:09.279
I mean, there's always a chance.
00:32:09.359 --> 00:32:19.039
I'm getting I brought like I got some Irish cream and whiskey because Irish cream is already creamy whiskey, so it'll be like Irish cream, a little whiskey, a little half and half, and cold brew, and people will be like, mmm.
00:32:19.119 --> 00:32:20.240
And I'll be like, yeah.
00:32:20.480 --> 00:32:22.960
And it'll basically be their new vodka Red Bull.
00:32:24.000 --> 00:32:28.480
And I actually I we haven't had I haven't had our coffee with a cocktail, so that'll be kind of fun.
00:32:28.640 --> 00:32:30.000
In terms, you know what I'm saying?
00:32:30.079 --> 00:32:32.240
Like really doing like cold brew.
00:32:32.720 --> 00:32:38.559
Uh I'll probably do night shift for one and anyway, TBD, what I'm gonna pick because I'm so good.
00:32:38.720 --> 00:32:41.680
It reminds me of another local local flex.
00:32:41.920 --> 00:32:50.319
I went to pick up a boogie's pizza and the vanilla joe at Santa Adarius, yeah, legendary brewery in Santa Cruz has our coffee in it.
00:32:50.480 --> 00:32:50.960
Hell yeah.
00:32:51.119 --> 00:32:56.240
So if you're one of those coffee beer people, Vanilla Joe Santa Darius.
00:32:56.559 --> 00:32:57.839
Santa Darius is so good.
00:32:58.079 --> 00:32:59.519
Supposed to drop some by that dude.
00:32:59.599 --> 00:33:01.359
I bought a bottle of I can't remember what.
00:33:01.839 --> 00:33:02.720
One of the Saizans?
00:33:02.880 --> 00:33:03.119
Yeah.
00:33:03.279 --> 00:33:03.759
Whee.
00:33:04.799 --> 00:33:06.559
I had to because I don't drink that much beer.
00:33:06.640 --> 00:33:10.000
I had to stop myself from like chugging the whole like 32 ounces.
00:33:10.319 --> 00:33:12.240
No, the Saizans there is so good.
00:33:12.480 --> 00:33:13.920
They have some bangers.
00:33:14.079 --> 00:33:15.119
Yeah, I couldn't even believe.
00:33:15.279 --> 00:33:17.839
It'd been a long time since I had a proper beer?
00:33:18.000 --> 00:33:18.400
Yeah.
00:33:18.640 --> 00:33:20.960
Ever since you stopped drinking all them Belgian ales, man.
00:33:21.680 --> 00:33:23.440
Really gotta try that Belgian ale.
00:33:23.759 --> 00:33:25.599
Really gotta try that Belgian ale.
00:33:27.440 --> 00:33:29.599
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00:33:29.759 --> 00:33:30.960
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00:33:31.200 --> 00:33:34.000
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00:34:07.119 --> 00:34:08.159
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00:34:08.320 --> 00:34:09.760
Thanks to everyone for being awesome.
00:34:09.920 --> 00:34:11.519
We'll be back next week.
