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In this episode, Ben and Jordan introduce the most powerful AI tool they've ever installed into a business—and they're not exaggerating. Viktor is a fully agentic AI that connects to every platform in your practice, analyzes everything, and then actually goes and does the work for you. Not just tel…
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In this episode, the full crew—Ben, Jordan, Max, Zaki, and Will—gets into what AI agents actually are, why Victor has become the most impactful tool inside their practices, and where all of this is heading over the next one to three years. They break down how Victor is being used right now to autom…
In this episode, Ben, Will, and Zaki go deep on the one skill that drives more revenue in a cash PT practice than anything else: the discovery call. They break down why conviction matters more than any script, how to build genuine connection in the first five minutes, and why almost every objection…
In this episode, Jordan, Will, and Zaki break down exactly what their marketing mix looks like right now, how it evolved from their early days of knocking on doors, and what you should actually be focused on based on where you are in your practice. They get into why identity-based avatar targeting …
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