ABOUT THIS EPISODE
Your entry-level offer isn't selling, and the reason is sitting right there on your own price sheet. You built the cheap package because it was supposed to be the easy yes. Instead it reads like a sample, and the client who actually needs you can tell they're only getting a fraction of what you do. Today: why the intro offer fails, why plain information is worth close to nothing now, and how to let people test drive your best work instead of your smallest work. Plus the Idea Slam mailbag on telling your own story, ChatGPT claiming a billion dollars in ad sales, and why August is the hardest month of the year for small business.
Businessing is the daily show where small business owners get answers. Every weekday at 11am Central. It's Your Dream, Don't Grow It Alone®.
In this episode:
00:00 - The entry-level offer nobody is buying
02:09 - Why your cheapest package makes people suspicious
03:28 - Clients know they're only getting a fraction of you
04:09 - Selling information is not good enough anymore
04:38 - Vitamin or painkiller, which one are you selling
05:23 - Stop promoting your intro offer
06:10 - Let people test drive your best package instead
07:47 - Homework, audit your offer sheet today
09:57 - Sponsor, Forever Media
11:02 - Idea Slam mailbag, I can't turn my process into a story
11:56 - Why experts are the worst at telling their own story
13:36 - The CRM I built and never thought to mention
14:24 - Two ways to catch yourself doing great work
15:40 - The Oracle skill that finds my stories for me
17:15 - AI story, ChatGPT says it hit a billion in ad sales
19:56 - A 3X return on AI ad spend, and why I'm skeptical
21:01 - Sponsor, Minuteman Press of Brookfield
22:18 - Why August is the hardest month in small business
26:12 - Why September is the best month of the year
28:24 - Conference referral offer and what's on tomorrow
Resources mentioned:
SBOC26 Conference: https://event.smallbusinesscommunity.com/26conference
Grab an Idea Slam spot: https://event.smallbusinesscommunity.com/idea-slam-pat-miller
Minuteman Press of Brookfield: https://minutemanpressbrookfield.com
Forever Media, Jamar Jones and team
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👥 Small Business Owners Community: https://smallbusinesscommunity.com
#SmallBusiness #Entrepreneurship #PatMiller #Pricing #OfferStrategy #AIforBusiness
