Business Class Lounge by SearchPilot, hosted by Will Critchlow

Oct. 30, 2025

ABOUT THIS EPISODE

Will Critchlow is joined by Ryan Lucht, Senior Technical Advocate at Datadog which he joined as part of the Eppo acquisition earlier this year. Ryan has deep experience and expertise in CRO experimentation, and has great insights to share from that world to help SEO experimentation catch up with CRO in testing maturity.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.

Business

Marketing

Management

English

United States

Use API to fetch this episode in JSON

IN THIS EPISODE

mark cotton

# will critchlow

ryan lucht

Edit these tags

TRANSCRIPT 🔗

Are you the producer of this podcast? Add a podcast transcript

Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

SEARCH PAST EPISODES

Search past episodes of Business Class Lounge by SearchPilot, hosted by Will Critchlow.

Embed this search bar to your website

OTHER EPISODES IN THIS PODCAST

GEO, Fanout, Agents: Mike King’s Take on Where Search Is Really Heading

Feb. 9, 2026

Will Critchlow catches up with Mike King, founder and CEO at iPullRank to talk about GEO, fanout queries, agents, and what the cutting edge feels like at a top agency. Mike and Will go way back, so this episode covers a lot of ground, from SEO to Mike's view on the place of AI in the production of …

00:38:01

SAVE

CLIP

Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark

Dec. 2, 2025

Will Critchlow is joined by Brodie Clark, independent SEO consultant and ecommerce expert to talk about all the ways that the search result pages are changing, new display features and ranking algorithms, and all the ways these things affect ecommerce businesses in particular when it comes to SEO. …

00:36:30

SAVE

CLIP

Building an AI Fluent Team: A Candid Talk with Wil Reynolds

March 11, 2026

Will Critchlow and Wil Reynolds cover some interesting and different topics in this episode of The Business Class Lounge. This candid conversation covers what Wil is seeing across hundreds of clients, how he is using AI day-to-day and what it takes to keep a 200+ person agency moving while the grou…

00:48:48

SAVE

CLIP

Inside adidas: How a Global Brand Builds an Insight-First SEO Program with Matthew Morrissey

Jan. 16, 2026

Will Critchlow is joined by Matthew Morrissey, Organic Search Director EU at adidas to talk about life at the cutting edge of enterprise SEO at a major global brand. Learn about the power of hunting insights, and insight rate over wins and testing cadence, team alignment, and where great ideas come…

00:22:30

SAVE

CLIP

Wayfair's Framework for Picking SEO Tests with Rodney Pérez

April 10, 2026

Probably the most common question we hear from SearchPilot customers is "how should we pick which tests to run?". In this episode, Will Critchlow asks Rodney Pérez how they do it at Wayfair. Rodney shares the frameworks and thought processes that underpin a large, competitive, and successful SEO or…

00:31:10

SAVE

CLIP

Disclaimer: The podcast and artwork embedded on this page are from Will Critchlow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.